Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Avid Readers.

Interest Composition Index
Avid Readers 45.09% 49.85x
Nature and Outdoors Book Readers 38.43% 49.25x
Teachers 44.49% 47.30x
Charitable Organization Supporters 36.27% 47.21x
Cholesterol Researchers 29.67% 46.26x
Eco-Conscious Consumers 31.41% 45.90x
Home Custom Bedroom Decorators 29.11% 45.54x
Voters 36.35% 45.18x
Nashville Activity Researchers 29.91% 44.80x
Charitable Organization Researchers 36.96% 43.93x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.56x
Club Monaco 0.03% 1.44x
Supreme 0.02% 1.42x
REI 0.03% 1.40x
The North Face 0.03% 1.38x
Jos A. Bank Clothiers 0.35% 1.37x
Bonobos 0.06% 1.34x
Madewell 0.03% 1.30x
Patagonia 0.02% 1.26x
Urban Outfitters 0.05% 1.25x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is onbeing.org.

Website Composition Index
onbeing.org 1.39% 69.98x
poetryfoundation.org 1.80% 66.55x
edutopia.org 2.84% 64.92x
thisamericanlife.org 1.05% 59.39x
wgbh.org 1.28% 56.51x
sharemylesson.com 1.00% 56.04x
responsiveclassroom.org 1.05% 53.78x
verifiedpolitics.com 1.13% 52.46x
colorincolorado.org 1.26% 50.78x
people-press.org 1.25% 50.70x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.38% 26.69x
England Tourism 0.13% 26.58x
London Tourism & Events 0.61% 25.88x
Homeschooling 0.88% 24.91x
Youth Educational Resources 4.44% 24.82x
London Tourism 0.62% 23.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 22.49x
Book Publishers 6.66% 22.09x
Historical Information - Museums & Libraries 8.47% 21.63x
Social & Demographic Trends 3.84% 21.57x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female