Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Avid Readers.

Interest Composition Index
Avid Readers 40.06% 27.32x
Ivy League College Researchers 0.14% 26.41x
Nature and Outdoors Book Readers 36.33% 25.93x
Teachers 39.19% 25.70x
Streaming British TV Users 30.19% 25.15x
Professional Medical Journal Readers 2.28% 24.02x
Home Custom Bedroom Decorators 30.10% 23.68x
Custom Home Lighting Shoppers 30.10% 23.68x
Ocean Activists 32.36% 23.49x
Charitable Organization Supporters 33.76% 23.47x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.55x
Mens Wearhouse 0.07% 1.42x
Express 0.02% 1.21x
Victoria's Secret 0.03% 1.20x
Old Navy 0.02% 1.19x
Forever 21 0.01% 1.17x
Gap 0.02% 1.15x
Lane Bryant 0.01% 1.12x
Jos A. Bank Clothiers 0.01% 1.09x
White House Black Market 0.01% 1.09x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is thirteen.org.

Website Composition Index
thirteen.org 3.14% 40.63x
teachingchannel.org 1.76% 36.94x
pbslearningmedia.org 4.06% 36.23x
pbs.org 23.00% 34.71x
azpbs.org 1.18% 34.22x
ldonline.org 1.05% 32.13x
womenshistory.org 1.43% 31.80x
simonandschuster.com 1.20% 31.74x
education.com 1.82% 30.59x
cpalms.org 1.74% 29.96x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 2.14% 26.48x
England Tourism 0.04% 25.64x
London Tourism & Events 0.33% 23.98x
Homeschooling 0.51% 22.10x
Book Publishers 3.16% 21.64x
London Tourism 0.13% 20.57x
Social & Demographic Trends 0.92% 20.03x
Writing & Publishing 2.79% 19.66x
Historical Information - Museums & Libraries 4.48% 19.48x
Science Education & Academia 3.00% 19.48x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female