Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Avid Readers.

Interest Composition Index
Avid Readers 38.63% 22.61x
Streaming British TV Users 33.37% 21.39x
Nature and Outdoors Book Readers 30.22% 20.87x
Involved Parents 35.56% 20.68x
Teachers 34.03% 20.35x
Custom Home Lighting Shoppers 27.79% 19.89x
Home Custom Bedroom Decorators 27.79% 19.89x
Ocean Activists 28.85% 19.60x
Healthy Eaters 30.48% 19.26x
Home Kitchen Bakers 33.36% 19.22x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.58x
LOFT 0.01% 1.56x
Chicos 0.01% 1.56x
White House Black Market 0.01% 1.39x
Mens Wearhouse 0.01% 1.18x
Old Navy 0.02% 1.17x
Maurices 0.02% 1.10x
Carhartt 0.14% 1.06x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 0.99x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is thirteen.org.

Website Composition Index
thirteen.org 1.81% 39.92x
pbslearningmedia.org 1.78% 37.57x
pbs.org 12.86% 35.09x
facinghistory.org 1.12% 29.96x
nea.org 1.81% 29.03x
roadscholar.org 1.14% 26.81x
weareteachers.com 6.24% 26.51x
bookbrowse.com 1.27% 26.46x
theparisreview.org 1.86% 25.99x
interweave.com 1.35% 25.10x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.94% 23.85x
Social & Demographic Trends 0.45% 20.19x
London Tourism & Events 0.30% 20.12x
University Press 2.60% 19.40x
London Tourism 0.05% 18.82x
Book Publishers 2.22% 18.53x
Science Education & Academia 1.55% 18.51x
Homeschooling 0.30% 18.42x
Writing & Publishing 1.89% 18.41x
Historical Information - Museums & Libraries 2.66% 16.65x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female