Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Avid Readers.

Interest Composition Index
Avid Readers 46.27% 32.72x
Nature and Outdoors Book Readers 40.53% 31.65x
Teachers 45.04% 30.63x
Charitable Organization Supporters 39.79% 29.83x
Home Custom Bedroom Decorators 34.84% 29.82x
Custom Home Lighting Shoppers 34.83% 29.80x
Nashville Activity Researchers 34.41% 29.07x
Cholesterol Researchers 34.53% 29.03x
Voters 38.30% 28.79x
Eco-Conscious Consumers 34.93% 28.63x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.65x
Jos A. Bank Clothiers 0.34% 1.42x
White House Black Market 0.42% 1.34x
Mens Wearhouse 0.52% 1.29x
Johnston and Murphy 0.61% 1.25x
Buckle 0.30% 1.21x
Topshop 0.02% 1.19x
Patagonia 0.01% 1.09x
Free People 0.02% 1.07x
Ann Taylor 0.02% 1.07x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is edutopia.org.

Website Composition Index
edutopia.org 1.12% 50.42x
allaboutbirds.org 1.84% 40.88x
pewresearch.org 2.37% 40.87x
edweek.org 2.97% 40.30x
thirteen.org 3.95% 37.79x
simonandschuster.com 2.84% 36.65x
shareblue.com 2.43% 36.39x
umm.edu 1.13% 35.86x
sojo.net 1.25% 34.89x
teachhub.com 1.30% 34.37x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.59% 22.02x
London Tourism 0.30% 21.85x
England Tourism 0.08% 21.43x
London Tourism & Events 0.39% 20.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 19.06x
Book Publishers 4.33% 19.00x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.22% 18.77x
Social & Demographic Trends 2.04% 18.18x
Historical Information - Museums & Libraries 5.38% 17.99x
Home Décor, Furniture, & Decorating 0.02% 16.77x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female