Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 29.60% 29.15x
Avid Readers 32.24% 28.75x
Home Custom Bedroom Decorators 20.01% 26.94x
Custom Home Lighting Shoppers 20.02% 26.94x
Home Design and Living Publication Readers 20.48% 25.85x
Home Kitchen Chefs 25.76% 25.50x
Gourmet Food & Wine Researchers 23.48% 25.47x
Healthy Eaters 24.03% 25.47x
History Buffs 27.41% 25.25x
Nutrition Conscious Eaters 22.98% 25.15x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.58x
J. Crew 0.02% 1.52x
Talbots 0.02% 1.34x
LOFT 0.02% 1.27x
Coach 0.01% 1.25x
Gymboree 0.02% 1.24x
Gap 0.02% 1.24x
Chicos 0.02% 1.24x
H&M 0.01% 1.21x
Banana Republic 0.02% 1.17x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is pbs.org.

Website Composition Index
pbs.org 1.13% 45.33x
myersinfosys.com 2.92% 38.62x
explorethearchive.com 1.07% 28.05x
finecooking.com 1.03% 26.91x
teaching2and3yearolds.com 1.32% 26.50x
iheartbritishtv.com 1.72% 25.92x
handsonaswegrow.com 1.85% 25.23x
notimeforflashcards.com 1.62% 25.08x
litcharts.com 1.23% 24.50x
artfulparent.com 1.58% 24.14x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.14% 25.23x
University Press 0.31% 20.72x
Cub & Girl Scouts 0.05% 20.31x
Science Education & Academia 0.33% 18.14x
Disease Cluster 0.07% 17.31x
Canada Shopping - General Commerce 0.21% 16.62x
Music Education 0.38% 16.49x
Book Publishers 0.49% 16.22x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.27% 16.12x
Canada Shopping - Kitchenware 0.44% 15.81x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female