Dstillery Audiences

PBS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the PBS Enthusiasts Audience

Below you'll find more information about the PBS Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the PBS Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PBS Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PBS Enthusiasts audience is Avid Readers.

Interest Composition Index
Avid Readers 45.85% 33.39x
Nature and Outdoors Book Readers 37.15% 32.04x
Teachers 44.93% 30.75x
Home Custom Bedroom Decorators 31.26% 30.05x
Custom Home Lighting Shoppers 31.23% 30.02x
Charitable Organization Supporters 40.59% 29.59x
Cholesterol Researchers 33.79% 29.53x
Eco-Conscious Consumers 34.52% 29.27x
Nashville Activity Researchers 31.94% 29.22x
Poetry Readers 37.13% 29.00x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Interest attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PBS Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PBS Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
REI 0.03% 1.54x
Bonobos 0.11% 1.46x
LL Bean 0.01% 1.46x
Supreme 0.01% 1.40x
Jos A. Bank Clothiers 0.40% 1.38x
Patagonia 0.02% 1.30x
Lululemon 0.07% 1.29x
Intermix 0.02% 1.29x
Mens Wearhouse 0.59% 1.26x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Location attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PBS Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PBS Enthusiasts audience is onbeing.org.

Website Composition Index
onbeing.org 1.05% 47.52x
poetryfoundation.org 1.30% 45.13x
edutopia.org 2.00% 43.70x
teachhub.com 1.91% 34.87x
mommypoppins.com 1.02% 34.46x
thirteen.org 4.99% 34.31x
pewresearch.org 4.13% 34.26x
allaboutbirds.org 3.00% 33.63x
readingrockets.org 3.62% 33.30x
bookbub.com 1.06% 33.18x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Web attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PBS Enthusiasts audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 2.74% 23.52x
London Tourism 0.49% 21.80x
Homeschooling 0.81% 21.67x
England Tourism 0.11% 21.52x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.32% 21.52x
London Tourism & Events 0.54% 21.32x
Historical Information - Museums & Libraries 6.55% 19.78x
Book Publishers 5.84% 19.15x
Social & Demographic Trends 2.98% 19.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 18.28x
Composition Percentage: The overlap percentage between the PBS Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PBS Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PBS Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female