Explore the PC Users Audience
Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the PC Users audience.
INTERESTS
The PC Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Users audience is Headphone Review Readers.
| Interest | Composition | Index |
| Headphone Review Readers | 59.89% | 36.27x |
| Laptop Researchers | 33.90% | 32.74x |
| High End TV Shoppers | 32.95% | 32.38x |
| IT Decision Makers | 27.62% | 31.48x |
| Mobile Phone Comparison Shoppers | 28.73% | 29.47x |
| Wireless Headphone Researchers | 1.19% | 28.58x |
| Android Fans | 24.52% | 27.82x |
| Mac Users | 21.14% | 27.15x |
| Camera Review Readers | 20.11% | 26.43x |
| HDTV Researchers | 25.77% | 25.39x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
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APPAREL RETAILERS
The PC Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Users audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.59x |
| Banana Republic | 0.01% | 1.51x |
| Gap | 0.02% | 1.51x |
| Dressbarn | 0.01% | 1.43x |
| White House Black Market | 0.01% | 1.26x |
| American Eagle Outfitters | 0.01% | 1.24x |
| Gymboree | 0.01% | 1.19x |
| Chicos | 0.01% | 1.18x |
| Old Navy | 0.02% | 1.18x |
| Maurices | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
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WEBSITES
The PC Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Users audience is thefpsreview.com.
| Website | Composition | Index |
| thefpsreview.com | 1.41% | 41.43x |
| cpu-monkey.com | 1.03% | 40.41x |
| gpumag.com | 1.75% | 36.64x |
| displayninja.com | 2.70% | 36.41x |
| videocardbenchmark.net | 1.05% | 35.93x |
| phoronix.com | 2.08% | 35.30x |
| cnx-software.com | 2.21% | 35.13x |
| overclock.net | 2.79% | 34.58x |
| liliputing.com | 3.29% | 34.32x |
| dongknows.com | 1.56% | 33.57x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Users audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.73% | 18.71x |
| Build Your Own Computer Enthusiasts | 19.17% | 16.24x |
| Technology News | 23.98% | 16.21x |
| Routers, Switches & Networking | 4.01% | 15.86x |
| Computers & Accessories | 12.70% | 15.72x |
| High-End Audio | 3.26% | 14.59x |
| Studio & Franchise Video Game Players | 3.25% | 14.33x |
| Apple Blogs & Hacks | 9.11% | 14.01x |
| Electronic Accessories | 2.24% | 13.98x |
| Mobile Industry Information | 0.23% | 13.85x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
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DEMOGRAPHICS
The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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