Dstillery Audiences

PC USERS

Audience Size: 2.3 Million Devices

Explore the PC Users Audience

Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the PC Users audience.

Dstillery Crafted Audiences

INTERESTS

The PC Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 26.29% 44.66x
Headphone Review Readers 61.75% 44.08x
Mac Users 14.12% 40.00x
Tablet Researchers 44.32% 38.40x
IT Decision Makers 42.14% 35.86x
Android Fans 39.30% 33.32x
Mobile Phone Comparison Shoppers 39.38% 33.09x
Camera Review Readers 27.81% 32.81x
HDTV Researchers 20.98% 32.63x
Smartphone Case Shoppers 33.22% 32.62x
Composition Percentage: The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Users audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.71x
Maurices 0.01% 1.26x
Composition Percentage: The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Users audience is displayninja.com.

Website Composition Index
displayninja.com 2.22% 43.88x
gpumag.com 1.91% 43.73x
cnx-software.com 1.21% 42.87x
cpu-monkey.com 1.71% 41.88x
betanews.com 2.06% 41.73x
liliputing.com 4.05% 41.68x
dongknows.com 1.56% 40.88x
overclock.net 2.69% 40.46x
thurrott.com 2.98% 39.82x
userbenchmark.com 8.51% 37.61x
Composition Percentage: The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Users audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.38% 18.95x
Technology News 20.04% 17.75x
Build Your Own Computer Enthusiasts 19.67% 16.35x
Apple Blogs & Hacks 6.43% 16.01x
Computers & Accessories 12.93% 15.81x
Mobile Industry Information 0.29% 15.49x
Routers, Switches & Networking 3.53% 15.33x
Studio & Franchise Video Game Players 3.26% 14.73x
High-End Audio 2.27% 14.69x
Photography 4.46% 13.30x
Composition Percentage: The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male