Dstillery Audiences

PC USERS

Audience Size: 3.6 Million Devices

Explore the PC Users Audience

Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PC Users audience.

Dstillery Crafted Audiences

INTERESTS

The PC Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Users audience is Headphone Review Readers.

Interest Composition Index
Headphone Review Readers 62.17% 34.86x
Laptop Researchers 36.45% 31.42x
High End TV Shoppers 35.41% 30.59x
IT Decision Makers 30.29% 29.40x
Wireless Headphone Researchers 1.35% 28.98x
Mobile Phone Comparison Shoppers 31.30% 27.67x
Mac Users 25.13% 25.67x
Android Fans 26.38% 25.53x
Camera Review Readers 23.76% 24.82x
Apple Fans 29.61% 24.32x
Composition Percentage: The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Users audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.80x
White House Black Market 0.02% 1.61x
Banana Republic 0.02% 1.52x
Gap 0.02% 1.45x
Gymboree 0.01% 1.44x
Zumiez 0.01% 1.38x
LOFT 0.02% 1.35x
Hollister 0.01% 1.29x
Dressbarn 0.02% 1.28x
Victoria's Secret 0.03% 1.25x
Composition Percentage: The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Users audience is premiumbuilds.com.

Website Composition Index
premiumbuilds.com 1.66% 46.09x
cpu-monkey.com 1.34% 44.07x
thefpsreview.com 1.47% 43.56x
overclock.net 2.50% 39.17x
displayninja.com 2.48% 38.85x
snbforums.com 1.13% 38.43x
overclockers.com 1.19% 38.24x
phoronix.com 1.56% 37.87x
ultrabookreview.com 1.31% 37.65x
videocardbenchmark.net 1.50% 37.43x
Composition Percentage: The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Users audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.94% 17.26x
Build Your Own Computer Enthusiasts 19.19% 16.34x
Routers, Switches & Networking 4.40% 15.83x
Computers & Accessories 13.62% 15.38x
High-End Audio 3.68% 14.90x
Technology News 25.45% 14.58x
Studio & Franchise Video Game Players 2.57% 14.25x
Electronic Accessories 2.70% 14.09x
Apple Blogs & Hacks 10.39% 13.76x
Mobile Phone Networks 0.04% 12.58x
Composition Percentage: The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male