Dstillery Audiences

PC USERS

Audience Size: 4.2 Million Devices

Explore the PC Users Audience

Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the PC Users audience.

Dstillery Crafted Audiences

INTERESTS

The PC Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 28.49% 22.18x
High End TV Shoppers 27.19% 20.84x
IT Decision Makers 24.09% 20.06x
Mobile Phone Comparison Shoppers 23.93% 19.00x
Computer Processor and Data Center Decision Makers 32.40% 18.89x
Apple Fans 22.95% 17.14x
Android Fans 20.40% 16.84x
Virtual Reality Enthusiasts 25.61% 16.71x
Web Conferences and Remote Workers 24.85% 16.44x
Camera Review Readers 18.82% 16.26x
Composition Percentage: The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Users audience is H&M.

Location Composition Index
H&M 0.01% 1.54x
American Eagle Outfitters 0.02% 1.48x
Banana Republic 0.02% 1.41x
Forever 21 0.01% 1.35x
White House Black Market 0.02% 1.33x
Jos A. Bank Clothiers 0.01% 1.32x
Lane Bryant 0.02% 1.28x
Gap 0.02% 1.26x
LOFT 0.02% 1.25x
Mens Wearhouse 0.02% 1.25x
Composition Percentage: The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Users audience is premiumbuilds.com.

Website Composition Index
premiumbuilds.com 2.32% 35.96x
cpu-monkey.com 1.63% 35.40x
thefpsreview.com 1.82% 33.52x
ultrabookreview.com 1.33% 31.87x
phoronix.com 1.72% 31.57x
overclock.net 2.68% 31.52x
gpucheck.com 2.51% 30.71x
bit-tech.net 1.20% 30.45x
snbforums.com 1.37% 30.29x
displayninja.com 2.59% 30.04x
Composition Percentage: The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Users audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.04% 18.45x
Robotics 0.08% 18.45x
Online Media Converters 0.08% 15.09x
Data Centers 0.69% 14.98x
Computers & Accessories 14.85% 13.74x
Routers, Switches & Networking 4.87% 13.65x
Build Your Own Computer Enthusiasts 17.47% 13.48x
High-End Audio 3.98% 13.43x
Professional Audio Visual 0.03% 13.32x
Mobile Phone Networks 0.14% 12.75x
Composition Percentage: The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male