Explore the PC Users Audience
Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PC Users audience.
INTERESTS
The PC Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Users audience is Headphone Review Readers.
| Interest | Composition | Index |
| Headphone Review Readers | 62.17% | 34.86x |
| Laptop Researchers | 36.45% | 31.42x |
| High End TV Shoppers | 35.41% | 30.59x |
| IT Decision Makers | 30.29% | 29.40x |
| Wireless Headphone Researchers | 1.35% | 28.98x |
| Mobile Phone Comparison Shoppers | 31.30% | 27.67x |
| Mac Users | 25.13% | 25.67x |
| Android Fans | 26.38% | 25.53x |
| Camera Review Readers | 23.76% | 24.82x |
| Apple Fans | 29.61% | 24.32x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
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APPAREL RETAILERS
The PC Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Users audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.80x |
| White House Black Market | 0.02% | 1.61x |
| Banana Republic | 0.02% | 1.52x |
| Gap | 0.02% | 1.45x |
| Gymboree | 0.01% | 1.44x |
| Zumiez | 0.01% | 1.38x |
| LOFT | 0.02% | 1.35x |
| Hollister | 0.01% | 1.29x |
| Dressbarn | 0.02% | 1.28x |
| Victoria's Secret | 0.03% | 1.25x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
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WEBSITES
The PC Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Users audience is premiumbuilds.com.
| Website | Composition | Index |
| premiumbuilds.com | 1.66% | 46.09x |
| cpu-monkey.com | 1.34% | 44.07x |
| thefpsreview.com | 1.47% | 43.56x |
| overclock.net | 2.50% | 39.17x |
| displayninja.com | 2.48% | 38.85x |
| snbforums.com | 1.13% | 38.43x |
| overclockers.com | 1.19% | 38.24x |
| phoronix.com | 1.56% | 37.87x |
| ultrabookreview.com | 1.31% | 37.65x |
| videocardbenchmark.net | 1.50% | 37.43x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Users audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.94% | 17.26x |
| Build Your Own Computer Enthusiasts | 19.19% | 16.34x |
| Routers, Switches & Networking | 4.40% | 15.83x |
| Computers & Accessories | 13.62% | 15.38x |
| High-End Audio | 3.68% | 14.90x |
| Technology News | 25.45% | 14.58x |
| Studio & Franchise Video Game Players | 2.57% | 14.25x |
| Electronic Accessories | 2.70% | 14.09x |
| Apple Blogs & Hacks | 10.39% | 13.76x |
| Mobile Phone Networks | 0.04% | 12.58x |
Composition Percentage:
The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
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DEMOGRAPHICS
The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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