Dstillery Audiences

PC USERS

Audience Size: 3 Million Devices

Explore the PC Users Audience

Below you'll find more information about the PC Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the PC Users audience.

Dstillery Crafted Audiences

INTERESTS

The PC Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Users audience is Headphone Review Readers.

Interest Composition Index
Headphone Review Readers 59.89% 36.27x
Laptop Researchers 33.90% 32.74x
High End TV Shoppers 32.95% 32.38x
IT Decision Makers 27.62% 31.48x
Mobile Phone Comparison Shoppers 28.73% 29.47x
Wireless Headphone Researchers 1.19% 28.58x
Android Fans 24.52% 27.82x
Mac Users 21.14% 27.15x
Camera Review Readers 20.11% 26.43x
HDTV Researchers 25.77% 25.39x
Composition Percentage: The overlap percentage between the PC Users audience and the Interest attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Users audience is H&M.

Location Composition Index
H&M 0.01% 1.59x
Banana Republic 0.01% 1.51x
Gap 0.02% 1.51x
Dressbarn 0.01% 1.43x
White House Black Market 0.01% 1.26x
American Eagle Outfitters 0.01% 1.24x
Gymboree 0.01% 1.19x
Chicos 0.01% 1.18x
Old Navy 0.02% 1.18x
Maurices 0.03% 1.14x
Composition Percentage: The overlap percentage between the PC Users audience and the Location attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Users audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.41% 41.43x
cpu-monkey.com 1.03% 40.41x
gpumag.com 1.75% 36.64x
displayninja.com 2.70% 36.41x
videocardbenchmark.net 1.05% 35.93x
phoronix.com 2.08% 35.30x
cnx-software.com 2.21% 35.13x
overclock.net 2.79% 34.58x
liliputing.com 3.29% 34.32x
dongknows.com 1.56% 33.57x
Composition Percentage: The overlap percentage between the PC Users audience and the Web attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Users audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.73% 18.71x
Build Your Own Computer Enthusiasts 19.17% 16.24x
Technology News 23.98% 16.21x
Routers, Switches & Networking 4.01% 15.86x
Computers & Accessories 12.70% 15.72x
High-End Audio 3.26% 14.59x
Studio & Franchise Video Game Players 3.25% 14.33x
Apple Blogs & Hacks 9.11% 14.01x
Electronic Accessories 2.24% 13.98x
Mobile Industry Information 0.23% 13.85x
Composition Percentage: The overlap percentage between the PC Users audience and the Content Affinity attribute.
Index: A comparison of the PC Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male