Dstillery Audiences

PALEO EATERS

Audience Size: 4.1 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 49.41% 35.52x
Luxury Fitness Shoppers 49.40% 35.52x
Healthy Eaters 49.88% 34.28x
Weight Loss Researchers 48.23% 33.74x
Home Kitchen Chefs 50.13% 33.50x
Gourmet Food & Wine Researchers 46.50% 32.81x
Nutrition Conscious Eaters 45.40% 32.09x
Supermarket Shoppers 51.77% 31.64x
Healthy Snacks Shoppers 47.84% 31.36x
Cooking Show Fans 47.20% 31.16x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Talbots.

Location Composition Index
Talbots 0.03% 1.40x
The North Face 0.01% 1.37x
Madewell 0.01% 1.36x
Chicos 0.04% 1.31x
Lululemon 0.03% 1.30x
Eddie Bauer 0.01% 1.25x
Dressbarn 0.02% 1.22x
Forever 21 0.03% 1.22x
Jos A. Bank Clothiers 0.03% 1.21x
White House Black Market 0.04% 1.21x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is paleohacks.com.

Website Composition Index
paleohacks.com 2.00% 39.83x
grassfedgirl.com 1.28% 37.30x
hippressurecooking.com 1.10% 36.32x
wickedspatula.com 2.34% 34.57x
acne.org 1.10% 33.59x
marksdailyapple.com 5.45% 33.37x
thecastawaykitchen.com 1.55% 32.98x
westonaprice.org 1.20% 32.72x
nomnompaleo.com 4.72% 32.29x
bodyecology.com 1.20% 32.18x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.88% 24.68x
Paleo & Keto Diet Enthusiasts 8.87% 24.44x
Holistic Medicine 0.65% 23.51x
Natural Diet & Supplement Researchers 4.04% 22.29x
Healthy Eating Researchers 2.21% 20.24x
Vegans & Animal Welfare 3.12% 19.72x
Reproductive Health 2.12% 19.66x
As Seen On TV Products 0.05% 19.33x
Food Cluster 2.27% 19.08x
Organic Beauty & Skincare Products 1.96% 18.92x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female