Dstillery Audiences

PALEO EATERS

Audience Size: 3.3 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 47.22% 34.63x
Luxury Fitness Shoppers 50.56% 34.27x
Luxury Athletic Footwear Shoppers 50.73% 33.96x
Healthy Eaters 44.20% 33.07x
Gluten-Free Recipe Researchers 50.10% 32.81x
Gastrointestinal Researchers 46.21% 30.62x
Nutrition Conscious Eaters 41.20% 30.51x
Foot Pain Sufferers 41.66% 30.01x
Supermarket Shoppers 57.08% 29.69x
Sinus Researchers 40.82% 29.55x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Columbia.

Location Composition Index
Columbia 0.02% 1.74x
Levi Strauss 0.02% 1.56x
Express Outlets 0.01% 1.52x
Club Monaco 0.01% 1.51x
Free People 0.03% 1.45x
Madewell 0.03% 1.43x
LL Bean 0.01% 1.43x
Gymboree 0.04% 1.41x
Intermix 0.01% 1.32x
American Apparel 0.05% 1.32x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is thenourishedcaveman.com.

Website Composition Index
thenourishedcaveman.com 1.40% 88.06x
drjockers.com 1.75% 81.89x
stupideasypaleo.com 1.03% 80.47x
whole30.com 2.63% 79.70x
jaysbakingmecrazy.com 3.31% 76.13x
paleohacks.com 9.84% 75.86x
paleonewbie.com 1.98% 71.95x
wickedstuffed.com 1.33% 68.65x
mynaturalfamily.com 2.50% 66.77x
thenourishinghome.com 1.06% 65.52x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 31.46% 25.08x
Low Carb Diets 19.46% 24.83x
Holistic Medicine 1.62% 22.77x
Natural Diet & Supplement Researchers 14.18% 22.42x
Organic Beauty & Skincare Products 5.22% 21.84x
Healthy Eating Researchers 7.97% 21.50x
Nutrition & Diabetic Living 1.75% 21.20x
Reproductive Health 9.62% 21.04x
Food Cluster 6.95% 20.14x
Vegetarian Diet 28.05% 20.02x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female