Explore the Paleo Eaters Audience
Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Paleo Eaters audience.
INTERESTS
The Paleo Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Paleo Eaters audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 45.32% | 27.89x |
| Gluten-Free Recipe Researchers | 48.18% | 26.26x |
| Gastrointestinal Researchers | 49.81% | 25.78x |
| Supermarket Shoppers | 54.03% | 25.35x |
| Healthy Eaters | 38.28% | 25.20x |
| Sinus Researchers | 40.00% | 24.27x |
| Adult Acne Sufferers | 47.48% | 23.93x |
| Nutrition Conscious Eaters | 35.49% | 23.51x |
| Food Allergies Researchers | 43.13% | 23.50x |
| Gourmet Food & Wine Researchers | 38.55% | 23.49x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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APPAREL RETAILERS
The Paleo Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.58x |
| Lorna Jane | 0.01% | 1.56x |
| Madewell | 0.02% | 1.25x |
| REI | 0.02% | 1.18x |
| Kate Spade | 0.02% | 1.16x |
| American Apparel | 0.03% | 1.14x |
| Levi Strauss | 0.01% | 1.11x |
| Urban Outfitters | 0.04% | 1.10x |
| Free People | 0.01% | 1.06x |
| Gymboree | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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WEBSITES
The Paleo Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Paleo Eaters audience is paleoplan.com.
| Website | Composition | Index |
| paleoplan.com | 1.04% | 89.47x |
| thesuperfoods.net | 0.12% | 81.21x |
| thecandidadiet.com | 0.27% | 80.22x |
| iifym.com | 0.13% | 80.08x |
| thenourishedcaveman.com | 2.12% | 79.10x |
| paleoonthego.com | 0.43% | 77.44x |
| turmericforhealth.com | 0.54% | 75.30x |
| plaidandpaleo.com | 0.69% | 74.93x |
| drjockers.com | 2.57% | 74.63x |
| natural-health-for-fertility.com | 0.12% | 73.73x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 15.56% | 21.45x |
| Paleo & Keto Diet Enthusiasts | 34.44% | 21.41x |
| Natural Diet & Supplement Researchers | 14.40% | 19.17x |
| Healthy Eating Researchers | 8.10% | 18.32x |
| Organic Beauty & Skincare Products | 5.00% | 18.06x |
| Vegetarian Diet | 23.45% | 17.95x |
| Reproductive Health | 10.12% | 17.64x |
| Holistic Medicine | 1.62% | 17.50x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 4.49% | 17.12x |
| Weight Loss & Nutrition Assistance Researchers | 23.44% | 16.63x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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DEMOGRAPHICS
The Paleo Eaters audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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