Dstillery Audiences

PALEO EATERS

Audience Size: 1.7 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 31.58% 44.95x
Healthy Eaters 25.10% 42.76x
Luxury Athletic Footwear Shoppers 23.60% 42.72x
Luxury Fitness Shoppers 23.60% 42.72x
Healthy Snacks Shoppers 33.34% 42.17x
Plant Based & Vegan Food Recipe Shoppers 29.50% 40.60x
Supermarket Shoppers 37.37% 40.18x
Cooking Show Fans 28.30% 39.43x
Weight Loss Researchers 22.33% 39.01x
Nutrition Conscious Eaters 22.38% 38.63x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Maurices.

Location Composition Index
Maurices 0.03% 1.48x
Zumiez 0.01% 1.33x
American Eagle Outfitters 0.01% 1.20x
Lane Bryant 0.01% 1.18x
Carhartt 0.14% 1.14x
Aeropostale 0.01% 1.13x
The Childrens Place 0.02% 1.12x
Buckle 0.01% 1.10x
Journeys 0.02% 1.08x
Old Navy 0.02% 1.04x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is mynaturalfamily.com.

Website Composition Index
mynaturalfamily.com 1.19% 51.72x
paleoleap.com 2.70% 50.38x
paleorunningmomma.com 8.26% 49.74x
paleoglutenfree.com 1.22% 48.15x
wickedspatula.com 2.97% 47.72x
savorylotus.com 1.05% 46.51x
paleomg.com 1.85% 45.97x
thehealthyfoodie.com 3.11% 43.78x
skinnyfitalicious.com 1.83% 43.65x
nomnompaleo.com 5.40% 43.64x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 6.02% 32.30x
Vegans & Animal Welfare 0.28% 26.98x
Paleo & Keto Diet Enthusiasts 0.70% 25.80x
Vegetarian Diet 9.97% 24.99x
Canada Consumer Product Cluster 1.17% 18.39x
Canada Shopping - Kitchenware 0.30% 18.34x
Assorted Topics (Family, Household Wellness, The Beach) 15.74% 18.32x
Dermatology 0.05% 17.80x
Healthy Eating Researchers 0.08% 17.50x
Stay at Home Mom 22.49% 16.93x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female