Dstillery Audiences

PALEO EATERS

Audience Size: 3.3 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 43.69% 37.88x
Luxury Athletic Footwear Shoppers 38.80% 37.16x
Luxury Fitness Shoppers 38.80% 37.16x
Healthy Eaters 39.99% 37.07x
Healthy Diet Recipe Researchers 42.48% 35.24x
Healthy Snacks Shoppers 42.68% 35.24x
Gourmet Food & Wine Researchers 35.30% 35.15x
Shelf-Stable Food Content Readers 21.42% 34.87x
Nutrition Conscious Eaters 35.43% 34.74x
Cooking Show Fans 37.78% 34.71x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.50x
Michael Kors 0.01% 1.49x
J. Crew 0.01% 1.32x
Talbots 0.01% 1.28x
Victoria's Secret 0.03% 1.25x
Carhartt 0.22% 1.22x
Maurices 0.03% 1.20x
Old Navy 0.03% 1.12x
Jos A. Bank Clothiers 0.01% 1.11x
Lane Bryant 0.02% 1.08x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is mynaturalfamily.com.

Website Composition Index
mynaturalfamily.com 1.23% 38.29x
paleomg.com 2.55% 37.25x
paleorunningmomma.com 8.86% 36.49x
nomnompaleo.com 5.27% 35.65x
paleoleap.com 4.11% 35.25x
realfoodwithjessica.com 1.17% 35.14x
finecooking.com 3.51% 34.43x
thecastawaykitchen.com 1.59% 34.41x
wickedspatula.com 3.11% 34.23x
paleoglutenfree.com 1.92% 34.16x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 7.45% 26.83x
Vegans & Animal Welfare 1.04% 23.94x
Paleo & Keto Diet Enthusiasts 1.51% 22.86x
Holistic Medicine 0.05% 22.19x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 21.80x
Vegetarian Diet 15.52% 21.51x
Tattoos & Costumes 0.05% 21.47x
Natural Diet & Supplement Researchers 0.59% 19.95x
Canada Shopping - General Commerce 0.42% 18.45x
Organic Beauty & Skincare Products 0.18% 17.91x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female