Dstillery Audiences

PALEO EATERS

Audience Size: 4.4 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 51.46% 34.90x
Luxury Athletic Footwear Shoppers 51.45% 34.90x
Healthy Eaters 51.12% 34.04x
Home Kitchen Chefs 49.86% 33.66x
Weight Loss Researchers 52.75% 32.88x
Gourmet Food & Wine Researchers 47.31% 32.34x
Supermarket Shoppers 51.95% 31.82x
Cooking Show Fans 45.28% 31.48x
Nutrition Conscious Eaters 47.48% 31.27x
Healthy Snacks Shoppers 48.56% 30.83x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.40x
REI 0.01% 1.30x
American Apparel 0.03% 1.20x
Hugo Boss 0.03% 1.18x
Carhartt 0.34% 1.16x
Urban Outfitters 0.04% 1.15x
Forever 21 0.05% 1.15x
Jos A. Bank Clothiers 0.04% 1.13x
Ralph Lauren 0.02% 1.13x
Talbots 0.03% 1.11x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is paleohacks.com.

Website Composition Index
paleohacks.com 2.30% 37.78x
grassfedgirl.com 1.22% 35.61x
hippressurecooking.com 1.12% 34.00x
acne.org 1.33% 32.51x
marksdailyapple.com 5.37% 32.22x
bodyecology.com 1.36% 32.14x
wickedspatula.com 2.18% 31.50x
thecastawaykitchen.com 1.39% 31.18x
xojane.com 1.69% 31.03x
nomnompaleo.com 4.23% 30.57x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.98% 24.36x
Paleo & Keto Diet Enthusiasts 10.26% 23.10x
Holistic Medicine 0.77% 20.98x
Natural Diet & Supplement Researchers 4.56% 20.87x
Reproductive Health 2.50% 19.25x
Healthy Eating Researchers 2.56% 18.95x
Active Lifestyle Enthusiasts 0.11% 18.82x
Vegans & Animal Welfare 3.16% 18.41x
Organic Beauty & Skincare Products 2.24% 17.67x
Food Cluster 2.64% 17.53x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female