Dstillery Audiences

PALEO EATERS

Audience Size: 2.6 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 51.97% 43.15x
Luxury Athletic Footwear Shoppers 51.97% 43.15x
Weight Loss Researchers 52.42% 42.24x
Healthy Eaters 50.38% 42.07x
Home Kitchen Chefs 51.10% 41.75x
Gourmet Food & Wine Researchers 48.76% 39.59x
Supermarket Shoppers 52.58% 39.56x
Nutrition Conscious Eaters 47.03% 38.97x
Cooking Show Fans 46.32% 38.47x
Healthy Snacks Shoppers 50.17% 37.59x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.49x
Madewell 0.02% 1.42x
Carhartt 0.08% 1.41x
Free People 0.02% 1.35x
Bonobos 0.03% 1.34x
Lululemon 0.04% 1.29x
REI 0.01% 1.27x
Talbots 0.04% 1.26x
Brooks Brothers 0.03% 1.23x
Columbia 0.01% 1.23x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.35% 81.10x
paleonewbie.com 1.22% 67.69x
grassfedgirl.com 1.92% 57.35x
mariamindbodyhealth.com 1.15% 56.51x
foodiefiasco.com 1.05% 55.95x
bodyecology.com 2.35% 54.01x
paleohacks.com 3.89% 53.79x
mynaturalfamily.com 2.26% 53.02x
themovementmenu.com 1.68% 51.97x
eatbeautiful.net 1.32% 51.07x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 11.66% 26.69x
Paleo & Keto Diet Enthusiasts 12.56% 25.52x
Natural Diet & Supplement Researchers 5.68% 23.06x
Holistic Medicine 0.90% 22.67x
Reproductive Health 3.25% 22.29x
Active Lifestyle Enthusiasts 0.14% 21.71x
Healthy Eating Researchers 3.21% 21.24x
Vegans & Animal Welfare 3.50% 20.69x
Organic Beauty & Skincare Products 2.55% 20.41x
Vegetarian Diet 20.15% 20.14x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female