Dstillery Audiences

PALEO EATERS

Audience Size: 3.2 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 46.60% 37.77x
Luxury Fitness Shoppers 46.60% 37.76x
Home Kitchen Chefs 47.03% 37.39x
Healthy Eaters 47.05% 37.08x
Gourmet Food & Wine Researchers 43.79% 36.55x
Cooking Show Fans 44.20% 35.36x
Supermarket Shoppers 47.44% 34.92x
Healthy Snacks Shoppers 46.07% 34.78x
Weight Loss Researchers 44.29% 34.56x
Nutrition Conscious Eaters 43.08% 34.50x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Maurices.

Location Composition Index
Maurices 0.02% 1.31x
Chicos 0.01% 1.26x
Mens Wearhouse 0.01% 1.23x
Victoria's Secret 0.01% 1.22x
Old Navy 0.02% 1.21x
Carhartt 0.17% 1.17x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is grassfedgirl.com.

Website Composition Index
grassfedgirl.com 1.09% 41.03x
mynaturalfamily.com 1.99% 37.32x
nomnompaleo.com 5.52% 37.08x
paleorunningmomma.com 10.50% 36.69x
paleomg.com 3.96% 36.08x
thecastawaykitchen.com 1.86% 35.99x
strengthandsunshine.com 1.46% 35.69x
healyeatsreal.com 1.11% 34.89x
cookeatpaleo.com 1.48% 34.63x
ifoodblogger.com 1.34% 34.56x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 13.79% 24.33x
Paleo & Keto Diet Enthusiasts 5.71% 24.27x
Holistic Medicine 0.40% 24.11x
Natural Diet & Supplement Researchers 2.52% 21.85x
Vegans & Animal Welfare 2.82% 20.85x
Active Lifestyle Enthusiasts 0.06% 20.29x
Reproductive Health 1.09% 19.28x
Food Cluster 1.13% 18.85x
Vegetarian Diet 25.49% 18.66x
Organic Beauty & Skincare Products 1.28% 18.55x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female