Dstillery Audiences

PALEO EATERS

Audience Size: 2.4 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 41.08% 39.44x
Luxury Athletic Footwear Shoppers 36.18% 39.26x
Luxury Fitness Shoppers 36.18% 39.26x
Healthy Eaters 35.96% 38.60x
Healthy Diet Recipe Researchers 39.02% 37.68x
Gourmet Food & Wine Researchers 33.35% 37.16x
Healthy Snacks Shoppers 41.02% 36.86x
Cooking Show Fans 37.36% 36.54x
Supermarket Shoppers 42.29% 35.58x
Shelf-Stable Food Content Readers 20.70% 35.47x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.63x
Maurices 0.05% 1.42x
J. Crew 0.01% 1.36x
Lane Bryant 0.02% 1.27x
Aeropostale 0.02% 1.26x
Forever 21 0.01% 1.24x
LOFT 0.02% 1.23x
Talbots 0.01% 1.17x
Zumiez 0.02% 1.16x
Victoria's Secret 0.03% 1.16x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is mynaturalfamily.com.

Website Composition Index
mynaturalfamily.com 1.09% 46.19x
paleoleap.com 3.51% 45.38x
paleorunningmomma.com 7.75% 44.74x
nomnompaleo.com 4.72% 43.49x
paleomg.com 2.20% 43.13x
wickedspatula.com 2.70% 40.90x
thecastawaykitchen.com 1.17% 40.88x
savorylotus.com 1.24% 40.66x
myheartbeets.com 3.39% 40.22x
paleoglutenfree.com 1.32% 40.20x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 6.62% 27.28x
Vegans & Animal Welfare 0.69% 24.10x
Paleo & Keto Diet Enthusiasts 1.08% 23.34x
Vegetarian Diet 12.53% 21.77x
Natural Diet & Supplement Researchers 0.42% 20.44x
Canada Shopping - General Commerce 0.18% 20.41x
Healthy Eating Researchers 0.22% 18.98x
Organic Beauty & Skincare Products 0.11% 17.76x
Canada Shopping - Kitchenware 0.42% 17.49x
Canada Consumer Product Cluster 2.51% 16.28x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female