Explore the Paleo Eaters Audience
Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Paleo Eaters audience.
INTERESTS
The Paleo Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Paleo Eaters audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 51.46% | 34.90x |
| Luxury Athletic Footwear Shoppers | 51.45% | 34.90x |
| Healthy Eaters | 51.12% | 34.04x |
| Home Kitchen Chefs | 49.86% | 33.66x |
| Weight Loss Researchers | 52.75% | 32.88x |
| Gourmet Food & Wine Researchers | 47.31% | 32.34x |
| Supermarket Shoppers | 51.95% | 31.82x |
| Cooking Show Fans | 45.28% | 31.48x |
| Nutrition Conscious Eaters | 47.48% | 31.27x |
| Healthy Snacks Shoppers | 48.56% | 30.83x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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APPAREL RETAILERS
The Paleo Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Paleo Eaters audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.40x |
| REI | 0.01% | 1.30x |
| American Apparel | 0.03% | 1.20x |
| Hugo Boss | 0.03% | 1.18x |
| Carhartt | 0.34% | 1.16x |
| Urban Outfitters | 0.04% | 1.15x |
| Forever 21 | 0.05% | 1.15x |
| Jos A. Bank Clothiers | 0.04% | 1.13x |
| Ralph Lauren | 0.02% | 1.13x |
| Talbots | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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WEBSITES
The Paleo Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Paleo Eaters audience is paleohacks.com.
| Website | Composition | Index |
| paleohacks.com | 2.30% | 37.78x |
| grassfedgirl.com | 1.22% | 35.61x |
| hippressurecooking.com | 1.12% | 34.00x |
| acne.org | 1.33% | 32.51x |
| marksdailyapple.com | 5.37% | 32.22x |
| bodyecology.com | 1.36% | 32.14x |
| wickedspatula.com | 2.18% | 31.50x |
| thecastawaykitchen.com | 1.39% | 31.18x |
| xojane.com | 1.69% | 31.03x |
| nomnompaleo.com | 4.23% | 30.57x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Paleo Eaters audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 10.98% | 24.36x |
| Paleo & Keto Diet Enthusiasts | 10.26% | 23.10x |
| Holistic Medicine | 0.77% | 20.98x |
| Natural Diet & Supplement Researchers | 4.56% | 20.87x |
| Reproductive Health | 2.50% | 19.25x |
| Healthy Eating Researchers | 2.56% | 18.95x |
| Active Lifestyle Enthusiasts | 0.11% | 18.82x |
| Vegans & Animal Welfare | 3.16% | 18.41x |
| Organic Beauty & Skincare Products | 2.24% | 17.67x |
| Food Cluster | 2.64% | 17.53x |
Composition Percentage:
The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
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DEMOGRAPHICS
The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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