Dstillery Audiences

PALEO EATERS

Audience Size: 2.5 Million Devices

Explore the Paleo Eaters Audience

Below you'll find more information about the Paleo Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Paleo Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Paleo Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Paleo Eaters audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 51.84% 60.77x
Luxury Fitness Shoppers 49.57% 60.67x
Luxury Athletic Footwear Shoppers 49.60% 60.48x
Home Kitchen Chefs 50.27% 58.46x
Healthy Eaters 48.24% 57.23x
Supermarket Shoppers 54.51% 55.55x
Gluten-Free Recipe Researchers 50.65% 55.35x
Gourmet Food & Wine Researchers 44.39% 53.84x
Nutrition Conscious Eaters 44.22% 53.43x
Healthy Snacks Shoppers 45.66% 51.75x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Interest attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Paleo Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Paleo Eaters audience is REI.

Location Composition Index
REI 0.03% 1.55x
Bonobos 0.10% 1.50x
Supreme 0.02% 1.48x
Jos A. Bank Clothiers 0.45% 1.46x
The North Face 0.03% 1.37x
Uniqlo 0.03% 1.36x
Free People 0.04% 1.35x
Mens Wearhouse 0.68% 1.34x
Club Monaco 0.02% 1.31x
Express Outlets 0.01% 1.25x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Location attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Paleo Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Paleo Eaters audience is thenourishedcaveman.com.

Website Composition Index
thenourishedcaveman.com 1.16% 89.26x
drjockers.com 1.51% 81.31x
jaysbakingmecrazy.com 2.85% 80.29x
whole30.com 2.23% 78.50x
paleonewbie.com 1.97% 75.86x
wickedstuffed.com 1.17% 71.90x
paleohacks.com 9.28% 70.98x
ketovangelist.com 1.29% 66.92x
bodyecology.com 5.66% 64.99x
thenourishinghome.com 1.14% 64.75x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Web attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Paleo Eaters audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 26.65% 31.03x
Low Carb Diets 20.26% 30.42x
Natural Diet & Supplement Researchers 12.40% 27.65x
Healthy Eating Researchers 7.01% 27.55x
Reproductive Health 7.96% 26.20x
Organic Beauty & Skincare Products 5.00% 25.63x
Holistic Medicine 1.59% 25.06x
Active Lifestyle Enthusiasts 0.25% 25.06x
Vegans & Animal Welfare 7.09% 24.51x
Homeschooling 0.86% 23.75x
Composition Percentage: The overlap percentage between the Paleo Eaters audience and the Content Affinity attribute.
Index: A comparison of the Paleo Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Paleo Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female