Dstillery Audiences

PALM BEACH TRIP PLANNERS

Audience Size: 2.1 Million Devices

Explore the Palm Beach Trip Planners Audience

Below you'll find more information about the Palm Beach Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Palm Beach Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Palm Beach Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Palm Beach Trip Planners audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 6.77% 22.86x
Florida Trip Planners 25.25% 21.34x
Family Adventures Travelers 9.97% 17.79x
Miami Trip Planners 24.78% 17.56x
Work Comes First Travelers 8.29% 17.46x
Discount Flight Searchers 18.80% 15.82x
Tampa and St Petersburg Trip Planners 11.52% 15.75x
Fort Lauderdale Trip Planners 29.00% 15.50x
Pet Boarding and Sitter Researchers 10.84% 14.90x
Retired Assisted Living Shoppers 11.68% 14.82x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Interest attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Palm Beach Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Palm Beach Trip Planners audience is LOFT.

Location Composition Index
LOFT 0.02% 1.54x
Michael Kors 0.01% 1.48x
Chicos 0.02% 1.48x
J. Crew 0.01% 1.48x
Hollister 0.01% 1.45x
Gymboree 0.01% 1.36x
Express 0.02% 1.34x
Banana Republic 0.01% 1.34x
White House Black Market 0.02% 1.29x
Victoria's Secret 0.03% 1.24x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Location attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Palm Beach Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Palm Beach Trip Planners audience is miamionthecheap.com.

Website Composition Index
miamionthecheap.com 1.25% 47.22x
wpbf.com 18.72% 43.28x
wflx.com 2.52% 42.91x
miamiandbeaches.com 6.56% 42.83x
browardpalmbeach.com 2.42% 40.13x
thepalmbeaches.com 4.39% 39.35x
visitsarasota.com 2.03% 32.16x
mynews13.com 2.25% 26.95x
floridatrend.com 1.43% 25.63x
elnuevoherald.com 3.68% 25.27x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Web attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Palm Beach Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.27% 17.44x
Peru Media 1.32% 13.14x
South Florida Cluster 34.08% 12.56x
Spanish Health & Wellness 0.83% 12.03x
Spanish Lifestyle & Health 0.66% 11.13x
Florida Naples News Cluster 4.84% 10.29x
Caribbean Cluster 1.80% 10.00x
Spain News - Madrid & Seville 3.59% 9.44x
Italy Cluster 0.10% 9.27x
Franco-African Cluster 0.08% 9.17x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Palm Beach Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female