Dstillery Audiences

PALM BEACH TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Palm Beach Trip Planners Audience

Below you'll find more information about the Palm Beach Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Palm Beach Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Palm Beach Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Palm Beach Trip Planners audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 33.61% 24.53x
Orlando Activities Researchers 18.86% 22.13x
Discount Flight Searchers 27.31% 21.44x
Family Adventures Travelers 21.99% 20.71x
Work Comes First Travelers 20.09% 20.05x
Miami Trip Planners 30.90% 19.17x
Restaurant Menu Researchers 23.46% 18.71x
Tampa and St Petersburg Trip Planners 20.35% 18.37x
Pet Boarding and Sitter Researchers 19.97% 18.33x
Retired Assisted Living Shoppers 20.58% 18.16x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Interest attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Palm Beach Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Palm Beach Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.62x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Location attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Palm Beach Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Palm Beach Trip Planners audience is wpbf.com.

Website Composition Index
wpbf.com 12.51% 41.20x
wflx.com 3.28% 39.51x
miamiandbeaches.com 4.36% 36.78x
browardpalmbeach.com 2.32% 36.15x
miamionthecheap.com 1.15% 35.85x
thepalmbeaches.com 2.80% 34.76x
floridastateparks.org 1.28% 30.53x
visitsarasota.com 1.61% 28.93x
mejorconsalud.com 1.56% 26.99x
diariogol.com 1.09% 26.61x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Web attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Palm Beach Trip Planners audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 21.18x
Central & South American News 1.76% 17.11x
Mid-Atlantic Beaches 0.11% 16.91x
Spanish Health & Wellness 1.26% 15.03x
Fashion & Retail 0.95% 14.22x
South Carolina Beach Travel 0.18% 14.07x
Peru Media 2.25% 13.97x
Cuba & Mexico Media 0.15% 13.91x
South Florida Cluster 37.34% 13.87x
Florida Naples News Cluster 7.62% 12.81x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Palm Beach Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female