PALM BEACH TRIP PLANNERS

Audience Size: 3.7 Million Devices

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Explore the Palm Beach Trip Planners Audience

Below you'll find more information about the Palm Beach Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Palm Beach Trip Planners audience.

INTERESTS

The Palm Beach Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Palm Beach Trip Planners audience is Florida Trip Planners.

Interest	Composition	Index
Florida Trip Planners	38.39%	26.88x
Fort Lauderdale Trip Planners	40.52%	22.42x
Orlando Activities Researchers	26.99%	21.76x
Discount Flight Searchers	31.61%	21.03x
Miami Trip Planners	33.20%	20.50x
Tampa and St Petersburg Trip Planners	23.18%	18.76x
Myrtle Beach Trip Planners	28.62%	18.75x
Coffee Lovers	24.98%	18.48x
Train Travelers	28.41%	18.11x
Family Adventures Travelers	27.20%	18.03x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Interest attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

APPAREL RETAILERS

The Palm Beach Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Palm Beach Trip Planners audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.43x
Gap	0.01%	1.34x
Journeys	0.01%	1.23x
Old Navy	0.02%	1.13x
The Childrens Place	0.01%	1.04x
Victoria's Secret	0.01%	0.93x
Mens Wearhouse	0.01%	0.76x
Carhartt	0.08%	0.63x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Location attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

WEBSITES

The Palm Beach Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Palm Beach Trip Planners audience is wpb.org.

Website	Composition	Index
wpb.org	1.25%	63.25x
browardcenter.org	1.16%	52.69x
sunny.org	2.73%	49.49x
fau.edu	1.54%	42.46x
fortlauderdaleonthecheap.com	1.34%	42.41x
thepalmbeaches.com	2.22%	38.38x
browardpalmbeach.com	3.86%	36.24x
miamionthecheap.com	1.74%	35.26x
visitstaugustine.com	2.15%	33.77x
mdc.edu	1.04%	33.53x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Web attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Palm Beach Trip Planners audience is South Carolina Travel.

Content Affinity	Composition	Index
South Carolina Travel	0.12%	17.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.38%	14.31x
Beach Vacations	3.45%	13.78x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.08%	13.35x
South Florida Cluster	44.53%	13.20x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.25%	13.20x
Mid-Atlantic Beaches	0.21%	13.14x
Florida Naples News Cluster	9.93%	13.12x
Meeting Planning & Hotels	0.44%	12.39x
Senior Care	0.40%	12.17x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

DEMOGRAPHICS

The Palm Beach Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female