Dstillery Audiences

PALM BEACH TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Palm Beach Trip Planners Audience

Below you'll find more information about the Palm Beach Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Palm Beach Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Palm Beach Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Palm Beach Trip Planners audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 2.45% 29.59x
Fort Lauderdale Trip Planners 20.68% 26.13x
Miami Trip Planners 21.84% 25.99x
Florida Atlantic Coast Trip Planners 24.69% 22.33x
Florida Trip Planners 23.21% 21.83x
Orlando Trip Planners 20.35% 20.11x
Family Adventures Travelers 5.96% 17.40x
Tampa and St Petersburg Trip Planners 16.25% 16.54x
Discount Flight Searchers 17.58% 15.75x
Work Comes First Travelers 3.93% 15.71x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Interest attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Palm Beach Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Palm Beach Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.03% 2.32x
Jos A. Bank Clothiers 0.01% 1.69x
LOFT 0.02% 1.48x
Chicos 0.02% 1.31x
Hollister 0.01% 1.27x
American Eagle Outfitters 0.02% 1.17x
White House Black Market 0.02% 1.16x
Aeropostale 0.02% 1.11x
J. Crew 0.01% 1.11x
Mens Wearhouse 0.01% 1.10x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Location attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Palm Beach Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Palm Beach Trip Planners audience is wpbf.com.

Website Composition Index
wpbf.com 15.76% 51.87x
thepalmbeaches.com 4.21% 49.71x
miamiandbeaches.com 6.47% 48.21x
browardpalmbeach.com 1.98% 44.17x
wflx.com 2.29% 43.43x
visitsarasota.com 1.72% 37.07x
elnuevoherald.com 2.90% 31.97x
sun-sentinel.com 28.83% 26.84x
pulzo.com 1.05% 26.75x
baynews9.com 1.74% 25.14x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Web attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Palm Beach Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.14% 19.26x
Spanish Lifestyle & Health 0.61% 14.82x
South Florida Cluster 29.07% 13.60x
Peru Media 1.21% 13.47x
Spanish Health & Wellness 0.69% 11.82x
South Carolina Travel 0.05% 11.65x
Florida Naples News Cluster 3.97% 11.01x
Spain News - Madrid & Seville 3.46% 10.37x
New York City Real Estate Research Cluster 2.07% 9.35x
Florida Jacksonville & Orlando Cluster 15.50% 9.21x
Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Palm Beach Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Palm Beach Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female