PALM BEACH TRIP PLANNERS

Audience Size: 2.7 Million Devices

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Explore the Palm Beach Trip Planners Audience

Below you'll find more information about the Palm Beach Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Palm Beach Trip Planners audience.

INTERESTS

The Palm Beach Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Palm Beach Trip Planners audience is Florida Trip Planners.

Interest	Composition	Index
Florida Trip Planners	33.61%	24.53x
Orlando Activities Researchers	18.86%	22.13x
Discount Flight Searchers	27.31%	21.44x
Family Adventures Travelers	21.99%	20.71x
Work Comes First Travelers	20.09%	20.05x
Miami Trip Planners	30.90%	19.17x
Restaurant Menu Researchers	23.46%	18.71x
Tampa and St Petersburg Trip Planners	20.35%	18.37x
Pet Boarding and Sitter Researchers	19.97%	18.33x
Retired Assisted Living Shoppers	20.58%	18.16x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Interest attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

APPAREL RETAILERS

The Palm Beach Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Palm Beach Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.03%	0.62x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Location attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

WEBSITES

The Palm Beach Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Palm Beach Trip Planners audience is wpbf.com.

Website	Composition	Index
wpbf.com	12.51%	41.20x
wflx.com	3.28%	39.51x
miamiandbeaches.com	4.36%	36.78x
browardpalmbeach.com	2.32%	36.15x
miamionthecheap.com	1.15%	35.85x
thepalmbeaches.com	2.80%	34.76x
floridastateparks.org	1.28%	30.53x
visitsarasota.com	1.61%	28.93x
mejorconsalud.com	1.56%	26.99x
diariogol.com	1.09%	26.61x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Web attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Palm Beach Trip Planners audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity	Composition	Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.07%	21.18x
Central & South American News	1.76%	17.11x
Mid-Atlantic Beaches	0.11%	16.91x
Spanish Health & Wellness	1.26%	15.03x
Fashion & Retail	0.95%	14.22x
South Carolina Beach Travel	0.18%	14.07x
Peru Media	2.25%	13.97x
Cuba & Mexico Media	0.15%	13.91x
South Florida Cluster	37.34%	13.87x
Florida Naples News Cluster	7.62%	12.81x

Composition Percentage: The overlap percentage between the Palm Beach Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Palm Beach Trip Planners audience to the internet population.

DEMOGRAPHICS

The Palm Beach Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female