Dstillery Audiences

PARENTS OF HIGH SCHOOL STUDENTS

Audience Size: 4.7 Million Devices

Explore the Parents of High School Students Audience

Below you'll find more information about the Parents of High School Students audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Parents of High School Students audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of High School Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of High School Students audience is Online Test Prep Resource Readers.

Interest Composition Index
Online Test Prep Resource Readers 14.96% 10.48x
K12 Education Resource Researchers 10.80% 9.18x
Educator Resource Readers 18.53% 8.62x
Teaching Resources Researchers 11.23% 8.46x
Government Student Loan Researchers 10.92% 7.49x
Online Thesaurus Users 20.52% 7.38x
Senior Caregivers 11.44% 6.94x
Language Learners 15.50% 6.90x
Nurses 9.11% 6.69x
Teen Girl Clothing Shoppers 12.65% 6.39x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Interest attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of High School Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of High School Students audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.45x
Talbots 0.02% 1.33x
Dressbarn 0.03% 1.30x
Old Navy 0.05% 1.30x
Zumiez 0.03% 1.28x
Hollister 0.02% 1.26x
Lane Bryant 0.03% 1.24x
Mens Wearhouse 0.04% 1.23x
Coach 0.01% 1.22x
LOFT 0.03% 1.22x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Location attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of High School Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of High School Students audience is test-guide.com.

Website Composition Index
test-guide.com 3.29% 29.44x
proprofs.com 7.85% 18.84x
k12reader.com 2.38% 18.82x
cram.com 9.36% 18.02x
math-aids.com 2.65% 16.77x
nwea.org 1.41% 15.46x
studystack.com 2.42% 15.43x
homeschoolmath.net 1.31% 14.75x
teachervision.com 1.71% 13.50x
easynotecards.com 1.43% 12.96x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Web attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of High School Students audience is Nursing.

Content Affinity Composition Index
Nursing 0.37% 21.44x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 14.55x
MBA Education 0.31% 14.17x
Online Learning 0.02% 13.92x
English as a Second Language 0.18% 12.21x
Math Education 3.27% 12.04x
Science Education & Academia 0.13% 10.79x
K-12 Teacher Resources 2.72% 10.66x
Youth Educational Resources 0.03% 9.97x
Korea Cluster 0.84% 8.53x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Content Affinity attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of High School Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female