Dstillery Audiences

PARENTS OF HIGH SCHOOL STUDENTS

Audience Size: 4.6 Million Devices

Explore the Parents of High School Students Audience

Below you'll find more information about the Parents of High School Students audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parents of High School Students audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of High School Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of High School Students audience is Job Seekers.

Interest Composition Index
Job Seekers 31.57% 15.86x
College Aspirants 30.53% 15.33x
Recreational Sports Participants 28.04% 14.79x
Senior Caregivers 33.62% 14.41x
Career Focused Individuals 23.28% 14.02x
Nursing Students 30.27% 13.43x
College Professors 27.02% 12.61x
Sleep Disorder Researchers 26.74% 12.41x
Medical Science Researchers 21.53% 12.26x
Sleep Researchers 25.11% 12.11x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Interest attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of High School Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of High School Students audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.17x
Zara 0.02% 1.13x
Intermix 0.01% 1.12x
Lane Bryant 0.04% 1.12x
Talbots 0.04% 1.11x
Ann Taylor 0.02% 1.08x
REI 0.01% 1.07x
Aeropostale 0.02% 1.06x
Charlotte Russe 0.01% 1.05x
Gap 0.08% 1.04x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Location attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of High School Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of High School Students audience is mometrix.com.

Website Composition Index
mometrix.com 5.99% 84.92x
studyguidezone.com 1.22% 83.61x
testingmom.com 0.25% 79.14x
practicequiz.com 1.98% 73.23x
accepted.com 0.10% 72.86x
kaptest.com 0.98% 72.07x
registerednursern.com 0.36% 71.60x
uniontestprep.com 3.50% 69.69x
test-guide.com 2.37% 68.10x
practicetester.com 0.12% 67.86x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Web attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of High School Students audience is Nursing.

Content Affinity Composition Index
Nursing 12.65% 17.74x
Higher Education 6.30% 16.24x
MBA Education 10.47% 15.29x
Online Learning 0.51% 15.29x
Law School Research Cluster 1.26% 14.40x
Children's Health 5.26% 14.05x
Youth Educational Resources 3.25% 13.42x
Job Interview Process 3.99% 13.08x
Psychology & Social Work 3.25% 12.84x
Healthcare Jobs 3.65% 12.83x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Content Affinity attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of High School Students audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999