Dstillery Audiences

PARENTS OF HIGH SCHOOL STUDENTS

Audience Size: 4.3 Million Devices

Explore the Parents of High School Students Audience

Below you'll find more information about the Parents of High School Students audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Parents of High School Students audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of High School Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of High School Students audience is Online Test Prep Resource Readers.

Interest Composition Index
Online Test Prep Resource Readers 14.95% 8.96x
Teachers 13.13% 8.47x
K12 Education Resource Researchers 11.18% 8.29x
Teaching Resources Researchers 11.00% 7.60x
Educator Resource Readers 18.65% 7.08x
Online Thesaurus Users 22.63% 6.77x
Government Student Loan Researchers 10.30% 6.39x
Parents of Teenagers Going to College 8.72% 6.01x
Nursing Content Readers 8.45% 5.95x
Language Learners 14.28% 5.64x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Interest attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of High School Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of High School Students audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.27x
Urban Outfitters 0.01% 1.22x
Gymboree 0.01% 1.20x
Chicos 0.01% 1.16x
Journeys 0.02% 1.12x
Express 0.01% 1.07x
American Eagle Outfitters 0.01% 1.07x
Zumiez 0.02% 1.06x
Gap 0.01% 1.01x
Victoria's Secret 0.02% 0.99x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Location attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of High School Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of High School Students audience is test-guide.com.

Website Composition Index
test-guide.com 4.05% 28.02x
k12reader.com 1.78% 18.47x
proprofs.com 7.09% 16.71x
math-aids.com 1.99% 16.64x
cram.com 8.13% 16.25x
studystack.com 1.63% 14.88x
nwea.org 1.40% 14.59x
homeschoolmath.net 1.15% 13.13x
teachervision.com 1.55% 12.14x
easynotecards.com 1.01% 11.65x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Web attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of High School Students audience is Nursing.

Content Affinity Composition Index
Nursing 0.33% 18.76x
Online Learning 0.04% 16.74x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 14.55x
English as a Second Language 0.17% 11.10x
Math Education 3.03% 10.17x
Science Education & Academia 0.15% 9.73x
MBA Education 0.19% 9.70x
Malaya 0.18% 8.07x
K-12 Teacher Resources 4.06% 8.01x
Youth Educational Resources 0.03% 7.52x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Content Affinity attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of High School Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female