Dstillery Audiences

PARENTS OF HIGH SCHOOL STUDENTS

Audience Size: 2.5 Million Devices

Explore the Parents of High School Students Audience

Below you'll find more information about the Parents of High School Students audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Parents of High School Students audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of High School Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of High School Students audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 15.29% 25.05x
San Francisco Activities Researchers 11.59% 19.93x
San Diego Events Researchers 11.59% 19.93x
San Diego Activities Researchers 7.50% 19.84x
Los Angeles Trip Planners 14.95% 19.61x
San Francisco Trip Planners 12.13% 18.54x
Cholesterol Researchers 3.08% 18.47x
Marines 10.59% 18.43x
Texas Activity Researchers 3.92% 18.22x
Los Angeles Mass Transit Commuters 15.06% 17.81x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Interest attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of High School Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of High School Students audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.44x
H&M 0.01% 1.13x
Maurices 0.03% 1.02x
Gymboree 0.02% 1.01x
American Eagle Outfitters 0.01% 0.94x
Mens Wearhouse 0.01% 0.93x
Old Navy 0.01% 0.86x
Journeys 0.01% 0.86x
Zumiez 0.02% 0.82x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Location attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of High School Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of High School Students audience is kyma.com.

Website Composition Index
kyma.com 3.49% 59.01x
thedesertreview.com 1.16% 52.77x
elimparcial.com 3.26% 39.59x
independentespanol.com 1.36% 32.24x
mibolsillo.com 1.01% 30.52x
quien.com 1.46% 29.51x
mdzol.com 2.62% 28.79x
elnuevoherald.com 2.28% 28.47x
elcomercio.com 1.02% 27.99x
unotv.com 1.20% 27.72x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Web attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of High School Students audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.65% 21.70x
Central & South American News 1.09% 19.35x
Spanish Health & Wellness 0.87% 19.14x
Peru Media 1.36% 17.05x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.38% 14.59x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 14.55x
Gossip & Entertainment 3.40% 14.34x
Homemade Jewelry & Crafts 0.04% 13.55x
Cosmetics Business 0.05% 13.31x
Mexico Cluster 5.27% 12.70x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Content Affinity attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of High School Students audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male