Dstillery Audiences

PARENTS OF HIGH SCHOOL STUDENTS

Audience Size: 5.1 Million Devices

Explore the Parents of High School Students Audience

Below you'll find more information about the Parents of High School Students audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Parents of High School Students audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of High School Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of High School Students audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 27.56% 21.10x
Senior Caregivers 31.06% 19.48x
Job Seekers 28.22% 19.20x
Non-Profit Volunteers 28.19% 18.17x
College Aspirants 25.27% 18.03x
Recreational Sports Participants 25.40% 17.90x
Government Student Loan Researchers 27.93% 17.76x
Teaching Resources Researchers 28.02% 17.68x
Background Check Users 25.93% 17.26x
Career Focused Individuals 22.95% 16.74x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Interest attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of High School Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of High School Students audience is Topshop.

Location Composition Index
Topshop 0.03% 1.46x
Bonobos 0.10% 1.37x
Jos A. Bank Clothiers 0.30% 1.32x
Buckle 0.30% 1.29x
White House Black Market 0.38% 1.28x
Mens Wearhouse 0.49% 1.28x
Uniqlo 0.02% 1.23x
Johnston and Murphy 0.53% 1.17x
American Apparel 0.03% 1.10x
Express 0.02% 1.06x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Location attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of High School Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of High School Students audience is mometrix.com.

Website Composition Index
mometrix.com 1.42% 53.35x
test-guide.com 1.60% 49.03x
testprepreview.com 1.20% 44.39x
practicalnursing.org 1.06% 38.43x
magoosh.com 10.62% 34.92x
aamc.org 6.34% 34.23x
uniontestprep.com 12.50% 32.57x
rasmussen.edu 1.27% 30.89x
thepalife.com 1.14% 30.03x
coursehero.com 1.76% 29.04x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Web attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of High School Students audience is Nursing.

Content Affinity Composition Index
Nursing 6.80% 18.69x
Higher Education 2.10% 16.86x
MBA Education 7.19% 16.04x
Psychology & Social Work 1.50% 14.56x
Online Learning 0.17% 14.12x
Law School Research Cluster 0.40% 14.03x
Healthcare Jobs 1.91% 13.76x
Children's Health 2.21% 13.75x
Job Interview Process 1.45% 13.31x
Texas Sporting & Outdoors Cluster 0.27% 12.98x
Composition Percentage: The overlap percentage between the Parents of High School Students audience and the Content Affinity attribute.
Index: A comparison of the Parents of High School Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of High School Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female