Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 4.1 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 12.88% 8.43x
Apartment Furniture Shoppers 8.42% 8.22x
Bed & Bath Shoppers 13.34% 8.18x
Home Decor Shoppers 10.88% 8.14x
DIY Upcycle Home Project Planners 10.93% 8.07x
Home DIY Enthusiasts 8.17% 8.06x
Teen Girl Clothing Shoppers 17.10% 8.00x
Kitchen & Bathroom Remodelers 9.03% 7.95x
Involved Parents 9.89% 7.95x
HGTV Enthusiasts 10.00% 7.81x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Talbots.

Location Composition Index
Talbots 0.02% 1.62x
J. Crew 0.02% 1.54x
Old Navy 0.05% 1.49x
Dressbarn 0.02% 1.45x
Hollister 0.02% 1.44x
Michael Kors 0.02% 1.38x
Jos A. Bank Clothiers 0.02% 1.37x
Gymboree 0.02% 1.37x
Lululemon 0.01% 1.36x
Zumiez 0.02% 1.34x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is bkstr.com.

Website Composition Index
bkstr.com 9.69% 16.02x
ikeahackers.net 2.03% 13.33x
greekrank.com 1.14% 13.15x
inmyownstyle.com 1.74% 13.11x
arhaus.com 2.26% 11.28x
howdoesshe.com 1.28% 11.20x
carlaaston.com 1.03% 11.00x
curbly.com 1.22% 10.58x
davesgarden.com 6.63% 10.56x
thecottagemarket.com 1.03% 10.46x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 10.43x
College Greek Life 0.16% 10.26x
Furniture & Home Improvement 1.03% 9.68x
Senior Care 0.01% 8.69x
Networking Marketing 0.03% 8.03x
Home Decoration - Crafts & Kids 0.02% 7.79x
DIY Decoration & Furniture 1.49% 7.69x
Bathrooms & Plumbing 0.06% 7.49x
Organic Beauty & Skincare Products 0.07% 7.22x
Office Furniture Design 0.02% 6.95x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female