Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 4.6 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 31.19% 20.45x
Apartment Furniture Shoppers 29.48% 20.25x
Home Decor Shoppers 28.83% 19.44x
Budget Grocery Shoppers 23.64% 18.95x
Essential Oils Enthusiasts 0.05% 18.90x
Bed & Bath Shoppers 29.80% 18.54x
Online Home Decor Shoppers 25.50% 17.73x
Country Home Decorators 23.69% 17.55x
Blender Shoppers 24.78% 17.54x
Bargain Shopping Researchers 21.35% 17.47x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.49x
Jos A. Bank Clothiers 0.37% 1.47x
Supreme 0.01% 1.41x
White House Black Market 0.42% 1.41x
Topshop 0.02% 1.31x
Mens Wearhouse 0.55% 1.28x
Patagonia 0.01% 1.25x
Talbots 0.05% 1.24x
Johnston and Murphy 0.52% 1.24x
Buckle 0.28% 1.19x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 1.45% 49.47x
rhbabyandchild.com 2.37% 48.41x
rhteen.com 1.31% 47.16x
pbteen.com 3.65% 39.51x
restorationhardware.com 11.19% 35.11x
arhaus.com 1.18% 32.91x
dormco.com 1.73% 31.77x
katespade.com 1.50% 25.99x
onekingslane.com 3.84% 24.10x
worldmarket.com 1.44% 22.83x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 12.85% 15.32x
Holiday Gifts 0.74% 13.57x
Decoration & Fabric 0.04% 13.39x
Home Décor, Furniture, & Decorating 0.02% 12.81x
Home Decoration - Crafts & Kids 1.70% 12.63x
Higher-End Fashion Brands 0.94% 12.00x
Home Office Products 0.30% 11.96x
DIY Decoration & Furniture 2.82% 11.77x
As Seen On TV Products 0.06% 11.31x
Custom Gifts 2.61% 11.11x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female