Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.7 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 13.70% 9.75x
Apartment Furniture Shoppers 9.39% 9.56x
DIY Upcycle Home Project Planners 11.82% 9.33x
Kitchen & Bathroom Remodelers 9.61% 9.28x
Home Decor Shoppers 11.01% 9.21x
Home DIY Enthusiasts 9.19% 9.12x
Bed & Bath Shoppers 13.90% 9.08x
Teen Girl Clothing Shoppers 18.49% 9.01x
Involved Parents 10.54% 8.80x
HGTV Enthusiasts 10.47% 8.79x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.54x
Old Navy 0.02% 1.44x
Zumiez 0.01% 1.25x
American Eagle Outfitters 0.01% 1.24x
Mens Wearhouse 0.01% 1.21x
White House Black Market 0.01% 1.17x
Maurices 0.02% 1.14x
Aeropostale 0.01% 1.13x
The Childrens Place 0.01% 1.11x
Victoria's Secret 0.02% 1.08x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is bkstr.com.

Website Composition Index
bkstr.com 9.69% 17.49x
ikeahackers.net 1.99% 15.46x
inmyownstyle.com 1.67% 15.18x
frugalcouponliving.com 1.11% 14.46x
greekrank.com 1.06% 14.39x
acultivatednest.com 1.02% 13.54x
howdoesshe.com 1.48% 13.01x
curbly.com 1.21% 12.60x
arhaus.com 1.93% 12.52x
thecottagemarket.com 1.19% 12.40x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.38% 11.72x
College Greek Life 0.23% 11.66x
DIY Decoration & Furniture 1.62% 9.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 8.18x
Home Decoration - Crafts & Kids 0.08% 8.09x
Teen Hair 0.90% 8.03x
Educational Publishing 3.01% 7.74x
Cheerleading 0.04% 7.70x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 7.43x
Scrapbooking & Home Art Projects 1.90% 7.41x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female