Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 4.5 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 16.47% 11.98x
Home Decor Shoppers 16.66% 11.83x
Home Goods Shoppers 19.02% 11.82x
Bed & Bath Shoppers 18.00% 10.99x
Home Goods Supercenter Shoppers 15.44% 10.94x
Home Rug Shoppers 15.44% 10.94x
Budget Grocery Shoppers 14.79% 10.59x
Country Home Decorators 15.20% 10.49x
Home DIY Enthusiasts 14.00% 10.47x
Shelf-Stable Food Content Readers 0.29% 10.34x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.29x
Carhartt 0.17% 1.15x
Old Navy 0.01% 1.05x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 3.52% 27.60x
collegeboard.org 2.01% 23.04x
onekingslane.com 1.46% 19.63x
unigo.com 1.13% 19.53x
westelm.com 1.26% 18.86x
fastweb.com 1.67% 18.14x
zgallerie.com 1.37% 17.41x
potterybarn.com 1.73% 15.90x
jossandmain.com 1.85% 15.58x
littlehouseoffour.com 1.08% 15.04x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 4.22% 14.35x
Home Office Products 0.07% 11.58x
Comedy Content 0.29% 10.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 10.20x
Home Decoration - Crafts & Kids 0.47% 9.87x
College Greek Life 0.38% 9.71x
Cheerleading 0.31% 9.70x
DIY Decoration & Furniture 2.44% 9.61x
Holiday Gifts 0.20% 9.21x
Tattoos & Costumes 0.11% 8.45x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female