Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.8 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 27.96% 18.68x
Home Decor Shoppers 25.48% 17.40x
Bed & Bath Shoppers 30.67% 16.48x
Luxury Retail Researchers 28.52% 16.42x
Online Home Decor Shoppers 22.15% 15.93x
Shoe Shoppers 28.24% 15.68x
Mattress Shoppers 29.48% 15.60x
Sun Protection Shoppers 30.12% 15.56x
Blender Shoppers 27.39% 15.42x
Budget Grocery Shoppers 23.56% 15.09x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Supreme.

Location Composition Index
Supreme 0.01% 1.47x
The North Face 0.03% 1.41x
Free People 0.02% 1.41x
Ann Taylor 0.02% 1.39x
Saint Laurent Paris 0.01% 1.32x
Ralph Lauren 0.01% 1.28x
LOFT 0.05% 1.26x
Intermix 0.01% 1.26x
Lululemon 0.06% 1.25x
Patagonia 0.01% 1.23x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 2.32% 80.00x
rhteen.com 2.39% 77.85x
rhbabyandchild.com 4.28% 77.49x
dormco.com 2.09% 52.15x
pbteen.com 5.36% 52.15x
restorationhardware.com 16.13% 48.63x
aeropostale.com 1.12% 47.57x
pier1.com 2.21% 47.46x
mcgeeandco.com 1.07% 45.45x
arhaus.com 3.46% 43.92x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 22.07% 15.72x
Higher-End Fashion Brands 3.30% 15.36x
Holiday Gifts 1.65% 14.57x
Home Office Products 0.67% 13.90x
Home Decoration - Crafts & Kids 2.84% 13.75x
DIY Decoration & Furniture 3.73% 13.24x
As Seen On TV Products 0.15% 12.91x
Hipster Clothing 0.98% 12.63x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.59% 12.51x
Cheerleading 2.02% 12.40x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female