Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 5.8 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 26.97% 15.14x
Apartment Furniture Shoppers 24.81% 14.70x
Home Decor Shoppers 24.82% 14.16x
Bed & Bath Shoppers 26.30% 13.72x
Budget Grocery Shoppers 20.53% 13.42x
Country Home Decorators 20.03% 13.06x
Online Home Decor Shoppers 20.48% 12.78x
Furniture Shoppers 29.71% 12.73x
Blender Shoppers 20.83% 12.71x
Home Interior Design Enthusiasts 21.16% 12.55x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.34x
Madewell 0.03% 1.31x
Armani 0.02% 1.24x
Lululemon 0.04% 1.24x
Dressbarn 0.04% 1.21x
Chicos 0.05% 1.20x
Ann Taylor 0.02% 1.19x
REI 0.01% 1.18x
Eddie Bauer 0.02% 1.18x
Forever 21 0.05% 1.17x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 1.49% 37.62x
pbteen.com 1.80% 33.30x
restorationhardware.com 7.70% 28.69x
collegeboard.org 4.66% 22.53x
onekingslane.com 2.78% 19.12x
bkstr.com 1.77% 18.75x
arhaus.com 1.31% 18.49x
westelm.com 2.53% 18.29x
unigo.com 2.38% 17.94x
fastweb.com 3.62% 17.79x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 8.66% 15.24x
Decoration & Fabric 0.02% 13.12x
Home Office Products 0.17% 11.26x
Home Decoration - Crafts & Kids 1.09% 11.25x
As Seen On TV Products 0.04% 11.07x
Holiday Gifts 0.50% 10.88x
DIY Decoration & Furniture 2.17% 10.72x
Discount Shopping 1.34% 10.22x
ISPs & Local Services 0.02% 10.13x
Comedy Content 0.32% 9.98x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female