Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.8 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 17.20% 8.86x
Home Goods Shoppers 12.89% 8.67x
Bed & Bath Shoppers 13.26% 8.12x
Home Decor Shoppers 10.51% 8.12x
DIY Upcycle Home Project Planners 11.38% 8.06x
Apartment Furniture Shoppers 8.36% 8.04x
Kitchen & Bathroom Remodelers 9.33% 8.00x
Involved Parents 9.65% 7.97x
Home DIY Enthusiasts 8.43% 7.86x
HGTV Enthusiasts 9.76% 7.82x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is bkstr.com.

Website Composition Index
bkstr.com 9.74% 19.07x
greekrank.com 1.42% 15.29x
ikeahackers.net 1.79% 13.81x
inmyownstyle.com 1.42% 13.63x
howdoesshe.com 1.15% 11.61x
arhaus.com 1.91% 11.60x
overstock.com 1.24% 10.50x
davesgarden.com 4.43% 10.47x
thecreativityexchange.com 1.20% 10.21x
farrow-ball.com 1.06% 10.13x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.24% 11.30x
Furniture & Home Improvement 1.14% 10.07x
DIY Decoration & Furniture 1.47% 8.35x
Concert Posters 0.02% 7.71x
Teen Hair 0.81% 7.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 7.36x
Arts & Crafts 0.06% 7.12x
Comedy Content 0.27% 6.98x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.75% 6.83x
Computer Printers 0.01% 6.75x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female