Explore the Parents of Teenagers Going to College Audience
Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.
INTERESTS
The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.
| Interest | Composition | Index |
| Home Goods Shoppers | 26.97% | 15.14x |
| Apartment Furniture Shoppers | 24.81% | 14.70x |
| Home Decor Shoppers | 24.82% | 14.16x |
| Bed & Bath Shoppers | 26.30% | 13.72x |
| Budget Grocery Shoppers | 20.53% | 13.42x |
| Country Home Decorators | 20.03% | 13.06x |
| Online Home Decor Shoppers | 20.48% | 12.78x |
| Furniture Shoppers | 29.71% | 12.73x |
| Blender Shoppers | 20.83% | 12.71x |
| Home Interior Design Enthusiasts | 21.16% | 12.55x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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APPAREL RETAILERS
The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 1.34x |
| Madewell | 0.03% | 1.31x |
| Armani | 0.02% | 1.24x |
| Lululemon | 0.04% | 1.24x |
| Dressbarn | 0.04% | 1.21x |
| Chicos | 0.05% | 1.20x |
| Ann Taylor | 0.02% | 1.19x |
| REI | 0.01% | 1.18x |
| Eddie Bauer | 0.02% | 1.18x |
| Forever 21 | 0.05% | 1.17x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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WEBSITES
The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhbabyandchild.com.
| Website | Composition | Index |
| rhbabyandchild.com | 1.49% | 37.62x |
| pbteen.com | 1.80% | 33.30x |
| restorationhardware.com | 7.70% | 28.69x |
| collegeboard.org | 4.66% | 22.53x |
| onekingslane.com | 2.78% | 19.12x |
| bkstr.com | 1.77% | 18.75x |
| arhaus.com | 1.31% | 18.49x |
| westelm.com | 2.53% | 18.29x |
| unigo.com | 2.38% | 17.94x |
| fastweb.com | 3.62% | 17.79x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 8.66% | 15.24x |
| Decoration & Fabric | 0.02% | 13.12x |
| Home Office Products | 0.17% | 11.26x |
| Home Decoration - Crafts & Kids | 1.09% | 11.25x |
| As Seen On TV Products | 0.04% | 11.07x |
| Holiday Gifts | 0.50% | 10.88x |
| DIY Decoration & Furniture | 2.17% | 10.72x |
| Discount Shopping | 1.34% | 10.22x |
| ISPs & Local Services | 0.02% | 10.13x |
| Comedy Content | 0.32% | 9.98x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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DEMOGRAPHICS
The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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