Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 5.4 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 26.13% 19.26x
Apartment Furniture Shoppers 23.61% 18.90x
Home Decor Shoppers 23.14% 18.34x
Bed & Bath Shoppers 25.50% 17.16x
Budget Grocery Shoppers 20.29% 17.04x
Home Interior Design Enthusiasts 20.01% 16.47x
Furniture Shoppers 28.88% 16.38x
Country Home Decorators 20.29% 16.23x
Online Home Decor Shoppers 20.54% 16.12x
Blender Shoppers 20.86% 16.12x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Armani.

Location Composition Index
Armani 0.02% 1.45x
Talbots 0.03% 1.32x
Ann Taylor 0.01% 1.30x
Lululemon 0.03% 1.25x
LOFT 0.05% 1.24x
Jos A. Bank Clothiers 0.03% 1.24x
Free People 0.02% 1.24x
Brooks Brothers 0.02% 1.23x
Michael Kors 0.04% 1.22x
J. Crew 0.04% 1.22x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 1.26% 49.57x
rhbabyandchild.com 2.07% 48.56x
rhteen.com 1.16% 45.83x
pbteen.com 2.41% 42.09x
restorationhardware.com 10.49% 36.60x
dormco.com 1.07% 33.47x
arhaus.com 1.35% 26.67x
collegeboard.org 6.65% 25.78x
bkstr.com 2.27% 23.49x
onekingslane.com 3.41% 22.51x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 10.00% 17.21x
Home Décor, Furniture, & Decorating 0.01% 15.54x
Decoration & Fabric 0.02% 13.50x
As Seen On TV Products 0.04% 12.80x
Home Office Products 0.19% 12.78x
Holiday Gifts 0.52% 12.66x
Home Decoration - Crafts & Kids 1.18% 12.58x
DIY Decoration & Furniture 2.20% 12.19x
ISPs & Local Services 0.02% 12.11x
Discount Shopping 1.54% 11.58x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female