Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.7 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 14.71% 9.04x
Home Goods Shoppers 17.77% 9.02x
Home Decor Shoppers 15.86% 8.72x
Home Goods Supercenter Shoppers 14.92% 8.34x
Home Rug Shoppers 14.92% 8.34x
Home DIY Enthusiasts 12.76% 8.31x
Home and Garden TV Fans 10.51% 8.17x
Bed & Bath Shoppers 17.41% 8.16x
DIY Upcycle Home Project Planners 15.97% 8.13x
Budget Grocery Shoppers 13.95% 8.04x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Maurices.

Location Composition Index
Maurices 0.02% 1.53x
Buckle 0.01% 1.38x
Journeys 0.02% 1.26x
Dressbarn 0.01% 1.21x
Chicos 0.01% 1.18x
White House Black Market 0.01% 1.18x
Carhartt 0.17% 1.16x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.02% 1.13x
Victoria's Secret 0.01% 0.97x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 2.14% 22.37x
collegeboard.org 1.06% 19.54x
bkstr.com 6.79% 14.09x
frugalcouponliving.com 1.46% 13.26x
jossandmain.com 1.05% 12.89x
inmyownstyle.com 1.95% 12.84x
acultivatednest.com 1.46% 12.23x
ikeahackers.net 2.28% 12.18x
thriftydecorchick.com 1.20% 11.79x
homestoriesatoz.com 1.38% 11.73x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 3.04% 10.72x
College Greek Life 0.32% 8.22x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 7.91x
Home Decoration - Crafts & Kids 0.28% 7.84x
DIY Decoration & Furniture 2.46% 7.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 7.55x
Home Office Products 0.03% 7.50x
Cheerleading 0.17% 7.24x
Arts & Crafts 0.12% 6.94x
Teen Hair 1.53% 6.81x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female