Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.5 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 28.81% 34.22x
Home Goods Shoppers 31.76% 34.09x
Home Decor Shoppers 26.96% 31.29x
Trendy Shoe Shoppers 24.80% 30.64x
Budget Grocery Shoppers 20.96% 30.13x
Bed & Bath Shoppers 29.48% 29.68x
Online Home Decor Shoppers 23.56% 29.20x
Sun Protection Shoppers 24.35% 29.16x
Home Interior Design Enthusiasts 26.23% 29.09x
Blender Shoppers 24.25% 28.93x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.59x
Kate Spade 0.02% 1.49x
Supreme 0.02% 1.45x
Club Monaco 0.01% 1.42x
Jos A. Bank Clothiers 0.34% 1.40x
Tommy Bahama 0.02% 1.40x
Intermix 0.01% 1.38x
Chicos 0.05% 1.38x
Bonobos 0.04% 1.37x
Victoria's Secret 0.07% 1.32x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 2.26% 67.47x
rhteen.com 2.22% 65.85x
rhbabyandchild.com 3.85% 65.17x
pbteen.com 4.72% 50.70x
arhaus.com 2.67% 41.75x
dormco.com 1.91% 41.68x
restorationhardware.com 15.29% 41.39x
pier1.com 1.54% 40.99x
dormify.com 1.06% 38.79x
charlotterusse.com 2.43% 38.50x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 19.48% 20.69x
Higher-End Fashion Brands 2.26% 19.27x
Holiday Gifts 1.25% 19.13x
Home Décor, Furniture, & Decorating 0.05% 18.35x
As Seen On TV Products 0.11% 17.17x
Home Decoration - Crafts & Kids 2.43% 17.10x
Home Office Products 0.57% 17.01x
DIY Decoration & Furniture 3.68% 15.91x
Decoration & Fabric 0.05% 15.56x
Cheerleading 1.67% 15.50x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female