Explore the Parents of Teenagers Going to College Audience
Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.
INTERESTS
The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 27.66% | 17.39x |
| Furniture and Appliances Industry | 27.34% | 16.55x |
| Home Decor Shoppers | 25.72% | 16.16x |
| Bed & Bath Shoppers | 31.40% | 15.70x |
| Luxury Retail Researchers | 29.09% | 15.35x |
| Mattress Shoppers | 30.42% | 15.03x |
| Sun Protection Shoppers | 30.77% | 14.95x |
| Online Home Decor Shoppers | 21.29% | 14.78x |
| Shoe Shoppers | 30.10% | 14.63x |
| Blender Shoppers | 28.14% | 14.46x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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APPAREL RETAILERS
The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.35x |
| J. Crew | 0.03% | 1.28x |
| Chicos | 0.05% | 1.26x |
| Intermix | 0.01% | 1.24x |
| Lorna Jane | 0.00% | 1.23x |
| Ann Taylor | 0.02% | 1.21x |
| Ralph Lauren | 0.01% | 1.20x |
| Lululemon | 0.04% | 1.16x |
| Tommy Bahama | 0.02% | 1.16x |
| Eddie Bauer | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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WEBSITES
The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is arteriorshome.com.
| Website | Composition | Index |
| arteriorshome.com | 0.12% | 81.33x |
| circalighting.com | 0.13% | 80.11x |
| twinxl.com | 0.12% | 79.46x |
| rhbabyandchild.com | 4.17% | 78.66x |
| rhteen.com | 2.32% | 78.47x |
| bungalow5.com | 0.31% | 75.98x |
| wisteria.com | 0.28% | 69.80x |
| studentscholarshipsearch.com | 0.12% | 67.98x |
| starkcarpet.com | 0.17% | 65.90x |
| shopwaitingonmartha.com | 0.09% | 65.04x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 21.22% | 15.21x |
| Holiday Gifts | 1.51% | 14.84x |
| Higher-End Fashion Brands | 3.58% | 14.82x |
| Home Decoration - Crafts & Kids | 2.74% | 13.60x |
| Home Office Products | 0.68% | 13.39x |
| DIY Decoration & Furniture | 3.48% | 13.01x |
| Hipster Clothing | 1.00% | 12.88x |
| College Greek Life | 1.63% | 12.34x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.63% | 12.19x |
| As Seen On TV Products | 0.14% | 12.14x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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DEMOGRAPHICS
The Parents of Teenagers Going to College audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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