Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.9 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 17.89% 8.18x
Apartment Furniture Shoppers 5.82% 8.03x
Home Goods Shoppers 9.33% 7.91x
Kitchen & Bathroom Remodelers 6.15% 7.90x
Essential Oils Enthusiasts 0.29% 7.88x
Home DIY Enthusiasts 5.58% 7.75x
Home Decor Shoppers 7.60% 7.72x
DIY Upcycle Home Project Planners 8.32% 7.72x
Sports Medicine Health Care Professionals 16.07% 7.65x
Bed & Bath Shoppers 10.36% 7.55x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Coach.

Location Composition Index
Coach 0.02% 1.51x
Eddie Bauer 0.02% 1.35x
Urban Outfitters 0.01% 1.35x
Jos A. Bank Clothiers 0.03% 1.32x
Lane Bryant 0.04% 1.31x
Michael Kors 0.02% 1.30x
J. Crew 0.02% 1.29x
Mens Wearhouse 0.05% 1.27x
Talbots 0.02% 1.26x
Kate Spade 0.01% 1.25x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is bkstr.com.

Website Composition Index
bkstr.com 13.91% 18.01x
greekrank.com 1.13% 16.22x
ikeahackers.net 1.39% 13.35x
easynotecards.com 1.20% 13.30x
inmyownstyle.com 1.32% 12.46x
arhaus.com 1.53% 11.46x
howdoesshe.com 1.04% 11.43x
davesgarden.com 3.91% 10.89x
easybib.com 7.44% 10.85x
reluctantentertainer.com 1.68% 10.62x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 0.03% 12.14x
College Greek Life 0.17% 11.00x
Furniture & Home Improvement 0.48% 8.73x
Cheerleading 0.01% 7.88x
Educational Publishing 5.59% 6.82x
DIY Decoration & Furniture 0.99% 6.82x
Writing Tools & Citation 6.86% 6.69x
Home Remodeling 0.28% 6.69x
Teen Hair 0.47% 6.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.54% 6.40x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female