Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 4.5 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 19.62% 14.25x
Home Goods Shoppers 24.12% 13.97x
Home Decor Shoppers 20.74% 13.94x
Bed & Bath Shoppers 22.21% 13.01x
Home Rug Shoppers 19.99% 12.81x
Home Goods Supercenter Shoppers 19.99% 12.81x
Country Home Decorators 17.29% 12.46x
Budget Grocery Shoppers 17.53% 12.42x
Online Home Decor Shoppers 16.29% 12.25x
Home DIY Enthusiasts 15.93% 12.05x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.14x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 1.10% 41.13x
pbteen.com 1.49% 36.61x
restorationhardware.com 5.61% 30.31x
collegeboard.org 3.52% 25.38x
onekingslane.com 2.24% 21.08x
unigo.com 1.96% 21.00x
westelm.com 2.03% 20.52x
bkstr.com 1.44% 20.06x
fastweb.com 2.79% 19.73x
zgallerie.com 2.06% 18.46x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 6.34% 16.81x
Comedy Content 0.31% 12.20x
Home Decoration - Crafts & Kids 0.77% 12.19x
Home Office Products 0.10% 11.78x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 11.71x
Holiday Gifts 0.33% 11.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 11.38x
Cheerleading 0.49% 11.00x
College Greek Life 0.48% 10.85x
DIY Decoration & Furniture 2.25% 10.60x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female