Explore the Parents of Teenagers Going to College Audience
Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.
INTERESTS
The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.
| Interest | Composition | Index |
| Home Goods Shoppers | 32.02% | 33.73x |
| Apartment Furniture Shoppers | 29.54% | 32.53x |
| Home Decor Shoppers | 27.55% | 30.00x |
| Budget Grocery Shoppers | 21.70% | 29.15x |
| Bed & Bath Shoppers | 29.06% | 28.82x |
| Home Interior Design Enthusiasts | 26.17% | 28.64x |
| Trendy Shoe Shoppers | 24.96% | 28.61x |
| Online Home Decor Shoppers | 24.45% | 27.93x |
| Country Home Decorators | 22.28% | 27.84x |
| Blender Shoppers | 24.66% | 27.82x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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APPAREL RETAILERS
The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.92x |
| Jos A. Bank Clothiers | 0.45% | 1.51x |
| Ralph Lauren | 0.02% | 1.41x |
| White House Black Market | 0.31% | 1.35x |
| Bonobos | 0.08% | 1.35x |
| Supreme | 0.02% | 1.34x |
| Ann Taylor | 0.04% | 1.31x |
| Mens Wearhouse | 0.63% | 1.29x |
| Talbots | 0.06% | 1.28x |
| Johnston and Murphy | 0.18% | 1.28x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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WEBSITES
The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.
| Website | Composition | Index |
| rhmodern.com | 2.57% | 76.72x |
| rhteen.com | 2.40% | 75.35x |
| rhbabyandchild.com | 4.25% | 74.09x |
| pbteen.com | 4.87% | 55.06x |
| arhaus.com | 2.51% | 48.80x |
| pier1.com | 1.48% | 46.84x |
| restorationhardware.com | 16.50% | 45.38x |
| charlotterusse.com | 2.20% | 44.12x |
| cb2.com | 1.25% | 43.56x |
| dormco.com | 2.24% | 43.44x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 19.77% | 21.02x |
| Holiday Gifts | 1.28% | 19.46x |
| Higher-End Fashion Brands | 2.03% | 19.20x |
| Home Décor, Furniture, & Decorating | 0.04% | 18.22x |
| Home Office Products | 0.53% | 17.85x |
| Home Decoration - Crafts & Kids | 2.55% | 17.43x |
| As Seen On TV Products | 0.12% | 16.93x |
| Decoration & Fabric | 0.05% | 16.45x |
| DIY Decoration & Furniture | 3.95% | 15.97x |
| Cheerleading | 1.65% | 15.74x |
Composition Percentage:
The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
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DEMOGRAPHICS
The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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