Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.1 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 32.02% 33.73x
Apartment Furniture Shoppers 29.54% 32.53x
Home Decor Shoppers 27.55% 30.00x
Budget Grocery Shoppers 21.70% 29.15x
Bed & Bath Shoppers 29.06% 28.82x
Home Interior Design Enthusiasts 26.17% 28.64x
Trendy Shoe Shoppers 24.96% 28.61x
Online Home Decor Shoppers 24.45% 27.93x
Country Home Decorators 22.28% 27.84x
Blender Shoppers 24.66% 27.82x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Everlane.

Location Composition Index
Everlane 0.01% 1.92x
Jos A. Bank Clothiers 0.45% 1.51x
Ralph Lauren 0.02% 1.41x
White House Black Market 0.31% 1.35x
Bonobos 0.08% 1.35x
Supreme 0.02% 1.34x
Ann Taylor 0.04% 1.31x
Mens Wearhouse 0.63% 1.29x
Talbots 0.06% 1.28x
Johnston and Murphy 0.18% 1.28x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 2.57% 76.72x
rhteen.com 2.40% 75.35x
rhbabyandchild.com 4.25% 74.09x
pbteen.com 4.87% 55.06x
arhaus.com 2.51% 48.80x
pier1.com 1.48% 46.84x
restorationhardware.com 16.50% 45.38x
charlotterusse.com 2.20% 44.12x
cb2.com 1.25% 43.56x
dormco.com 2.24% 43.44x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 19.77% 21.02x
Holiday Gifts 1.28% 19.46x
Higher-End Fashion Brands 2.03% 19.20x
Home Décor, Furniture, & Decorating 0.04% 18.22x
Home Office Products 0.53% 17.85x
Home Decoration - Crafts & Kids 2.55% 17.43x
As Seen On TV Products 0.12% 16.93x
Decoration & Fabric 0.05% 16.45x
DIY Decoration & Furniture 3.95% 15.97x
Cheerleading 1.65% 15.74x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female