Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.8 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 27.66% 17.39x
Furniture and Appliances Industry 27.34% 16.55x
Home Decor Shoppers 25.72% 16.16x
Bed & Bath Shoppers 31.40% 15.70x
Luxury Retail Researchers 29.09% 15.35x
Mattress Shoppers 30.42% 15.03x
Sun Protection Shoppers 30.77% 14.95x
Online Home Decor Shoppers 21.29% 14.78x
Shoe Shoppers 30.10% 14.63x
Blender Shoppers 28.14% 14.46x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.35x
J. Crew 0.03% 1.28x
Chicos 0.05% 1.26x
Intermix 0.01% 1.24x
Lorna Jane 0.00% 1.23x
Ann Taylor 0.02% 1.21x
Ralph Lauren 0.01% 1.20x
Lululemon 0.04% 1.16x
Tommy Bahama 0.02% 1.16x
Eddie Bauer 0.01% 1.13x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is arteriorshome.com.

Website Composition Index
arteriorshome.com 0.12% 81.33x
circalighting.com 0.13% 80.11x
twinxl.com 0.12% 79.46x
rhbabyandchild.com 4.17% 78.66x
rhteen.com 2.32% 78.47x
bungalow5.com 0.31% 75.98x
wisteria.com 0.28% 69.80x
studentscholarshipsearch.com 0.12% 67.98x
starkcarpet.com 0.17% 65.90x
shopwaitingonmartha.com 0.09% 65.04x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 21.22% 15.21x
Holiday Gifts 1.51% 14.84x
Higher-End Fashion Brands 3.58% 14.82x
Home Decoration - Crafts & Kids 2.74% 13.60x
Home Office Products 0.68% 13.39x
DIY Decoration & Furniture 3.48% 13.01x
Hipster Clothing 1.00% 12.88x
College Greek Life 1.63% 12.34x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.63% 12.19x
As Seen On TV Products 0.14% 12.14x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999