Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 2 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 35.01% 32.68x
College Aspirants 41.90% 31.10x
Online Education Resource Researchers 29.25% 26.09x
Government Student Loan Researchers 41.31% 25.24x
Immigration Resource Researchers 30.43% 25.10x
Immigration Policy Researchers 30.43% 25.10x
Harvard University Fans 17.09% 25.02x
Online Content Creators 14.27% 24.20x
Online Test Prep Resource Readers 39.36% 23.27x
Yale University Fans 30.92% 22.10x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is LOFT.

Location Composition Index
LOFT 0.02% 1.79x
Eddie Bauer 0.01% 1.64x
Mens Wearhouse 0.02% 1.42x
Zumiez 0.02% 1.38x
Urban Outfitters 0.01% 1.37x
Old Navy 0.02% 1.37x
Journeys 0.02% 1.30x
Chicos 0.01% 1.28x
Gap 0.01% 1.20x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is collegeconfidential.com.

Website Composition Index
collegeconfidential.com 9.61% 50.54x
collegexpress.com 2.64% 46.09x
studypoint.com 1.49% 45.51x
crackap.com 1.46% 43.39x
thegradcafe.com 1.46% 42.24x
greekrank.com 2.55% 42.03x
act.org 1.28% 41.91x
road2college.com 1.44% 40.59x
derivative-calculator.net 3.72% 40.23x
reshish.com 1.36% 40.02x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is College Planning.

Content Affinity Composition Index
College Planning 6.25% 35.16x
MBA Education 0.68% 31.14x
College Greek Life 0.37% 28.75x
University Press 0.11% 26.88x
Higher Education 0.07% 25.56x
Education Cluster 0.25% 24.16x
Virginia Athletics 0.22% 20.51x
Educational Publishing 12.19% 18.41x
New England Universities 1.53% 18.39x
New England & Ivy League Sports 1.25% 18.01x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female