Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.8 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 12.05% 8.72x
Apartment Furniture Shoppers 8.27% 8.50x
Home Decor Shoppers 10.11% 8.46x
Teen Girl Clothing Shoppers 16.12% 8.43x
Bed & Bath Shoppers 12.56% 8.31x
DIY Upcycle Home Project Planners 10.48% 8.28x
Home DIY Enthusiasts 7.97% 8.18x
Kitchen & Bathroom Remodelers 8.40% 8.15x
Involved Parents 9.34% 8.06x
HGTV Enthusiasts 9.71% 7.99x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Talbots.

Location Composition Index
Talbots 0.02% 1.51x
Gap 0.03% 1.44x
Dressbarn 0.03% 1.41x
Express 0.03% 1.39x
Lane Bryant 0.03% 1.35x
Aeropostale 0.02% 1.22x
Chicos 0.03% 1.21x
Maurices 0.05% 1.20x
Old Navy 0.04% 1.18x
Zumiez 0.02% 1.18x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is bkstr.com.

Website Composition Index
bkstr.com 15.83% 19.06x
greekrank.com 1.42% 15.28x
ikeahackers.net 1.55% 13.68x
inmyownstyle.com 1.32% 13.45x
easynotecards.com 1.15% 11.25x
davesgarden.com 5.19% 10.93x
arhaus.com 1.90% 10.89x
gurneys.com 2.41% 10.39x
reluctantentertainer.com 1.84% 10.35x
act.org 1.15% 10.05x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.15% 10.22x
Furniture & Home Improvement 0.80% 9.68x
Organic Beauty & Skincare Products 0.05% 8.27x
Hair & Beauty 0.02% 8.22x
DIY Decoration & Furniture 1.29% 7.49x
Custom Gifts 0.03% 7.16x
Survival Guides 0.07% 7.08x
Educational Publishing 3.72% 7.04x
Home Remodeling 0.42% 6.95x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 6.91x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female