Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 1.5 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is College Aspirants.

Interest Composition Index
College Aspirants 47.08% 57.79x
Tutoring Resources Researchers 31.63% 40.83x
Online Education Resource Researchers 28.82% 33.85x
Harvard University Fans 16.29% 32.95x
Avid Readers 37.43% 31.18x
Online Content Creators 13.31% 29.78x
Government Student Loan Researchers 39.69% 29.29x
Immigration Resource Researchers 27.15% 28.49x
Immigration Policy Researchers 27.15% 28.49x
Documentary Film Fans 26.35% 27.89x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is H&M.

Location Composition Index
H&M 0.02% 1.56x
Victoria's Secret 0.02% 1.44x
Chicos 0.02% 1.43x
Old Navy 0.02% 1.29x
Aeropostale 0.01% 1.26x
Express 0.02% 1.16x
Mens Wearhouse 0.01% 1.13x
American Eagle Outfitters 0.01% 1.11x
Zumiez 0.02% 1.09x
White House Black Market 0.01% 1.09x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is collegeconfidential.com.

Website Composition Index
collegeconfidential.com 5.77% 75.56x
slader.com 1.41% 54.15x
collegexpress.com 2.68% 53.94x
studypoint.com 1.36% 53.59x
homeworklib.com 3.20% 53.12x
reshish.com 1.07% 51.28x
thegradcafe.com 1.34% 50.87x
studentdoctor.net 1.39% 50.57x
road2college.com 1.32% 49.49x
recolorado.com 2.39% 48.59x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is College Planning.

Content Affinity Composition Index
College Planning 4.18% 42.75x
College Greek Life 0.33% 35.95x
MBA Education 0.53% 35.63x
College Sports 0.40% 25.59x
Education Cluster 0.27% 23.99x
New England & Ivy League Sports 1.14% 23.85x
Virginia Athletics 0.19% 23.54x
Science Education & Academia 0.15% 22.14x
US Soccer 0.38% 22.07x
Historical Information - Museums & Libraries 0.86% 21.88x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male