Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 5.1 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 29.58% 20.54x
Apartment Furniture Shoppers 27.33% 20.10x
Home Decor Shoppers 26.69% 19.64x
Essential Oils Enthusiasts 0.05% 18.90x
Budget Grocery Shoppers 23.24% 18.70x
Bed & Bath Shoppers 28.75% 18.52x
Home Interior Design Enthusiasts 22.68% 17.54x
Online Home Decor Shoppers 23.88% 17.46x
Country Home Decorators 23.15% 17.36x
Blender Shoppers 23.93% 17.36x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Supreme.

Location Composition Index
Supreme 0.01% 1.74x
Jos A. Bank Clothiers 0.36% 1.53x
White House Black Market 0.46% 1.48x
Bonobos 0.11% 1.47x
Topshop 0.03% 1.38x
Mens Wearhouse 0.52% 1.31x
Johnston and Murphy 0.61% 1.28x
Buckle 0.31% 1.27x
Lululemon 0.05% 1.10x
Talbots 0.04% 1.08x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 1.28% 48.86x
rhbabyandchild.com 2.05% 48.09x
rhteen.com 1.15% 46.23x
pbteen.com 3.14% 41.11x
restorationhardware.com 10.45% 36.43x
dormco.com 1.40% 32.53x
katespade.com 1.02% 25.54x
collegeboard.org 6.89% 23.81x
onekingslane.com 3.46% 23.69x
bkstr.com 3.02% 23.29x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 11.22% 16.68x
Home Décor, Furniture, & Decorating 0.02% 15.50x
Decoration & Fabric 0.03% 14.24x
Holiday Gifts 0.59% 13.90x
Home Decoration - Crafts & Kids 1.43% 13.29x
Home Office Products 0.25% 12.58x
As Seen On TV Products 0.06% 12.50x
DIY Decoration & Furniture 2.49% 12.48x
Higher-End Fashion Brands 0.67% 11.87x
ISPs & Local Services 0.03% 11.62x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female