Dstillery Audiences

PARENTS OF TEENAGERS GOING TO COLLEGE

Audience Size: 3.6 Million Devices

Explore the Parents of Teenagers Going to College Audience

Below you'll find more information about the Parents of Teenagers Going to College audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Parents of Teenagers Going to College audience.

Dstillery Crafted Audiences

INTERESTS

The Parents of Teenagers Going to College audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents of Teenagers Going to College audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 29.49% 19.84x
Home Goods Shoppers 35.78% 19.50x
Home Decor Shoppers 27.43% 18.40x
Trendy Shoe Shoppers 27.44% 17.90x
Bed & Bath Shoppers 30.73% 17.60x
Sun Protection Shoppers 27.68% 16.98x
Shoe Shoppers 27.74% 16.87x
Online Home Decor Shoppers 24.14% 16.85x
Luxury Retail Researchers 29.38% 16.79x
Blender Shoppers 27.08% 16.76x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Interest attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents of Teenagers Going to College audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents of Teenagers Going to College audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
Intermix 0.02% 1.65x
Kate Spade 0.03% 1.52x
Madewell 0.03% 1.52x
Ann Taylor 0.03% 1.51x
Armani 0.04% 1.48x
Tommy Bahama 0.04% 1.46x
Talbots 0.07% 1.37x
Uniqlo 0.02% 1.36x
Zara 0.04% 1.36x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Location attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents of Teenagers Going to College audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents of Teenagers Going to College audience is rhmodern.com.

Website Composition Index
rhmodern.com 2.31% 83.32x
rhteen.com 2.32% 81.64x
rhbabyandchild.com 4.09% 80.87x
pbteen.com 5.23% 58.46x
dormco.com 1.94% 52.81x
restorationhardware.com 15.77% 51.27x
mcgeeandco.com 1.06% 51.17x
pier1.com 1.77% 49.99x
arhaus.com 3.16% 48.40x
charlotterusse.com 2.92% 46.13x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Web attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents of Teenagers Going to College audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 21.15% 17.47x
Higher-End Fashion Brands 2.75% 16.80x
Holiday Gifts 1.42% 16.58x
As Seen On TV Products 0.13% 15.01x
Home Office Products 0.64% 14.83x
Home Decoration - Crafts & Kids 2.69% 14.81x
Home Décor, Furniture, & Decorating 0.06% 14.22x
DIY Decoration & Furniture 3.75% 14.02x
Concert Posters 0.93% 13.52x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.51% 13.52x
Composition Percentage: The overlap percentage between the Parents of Teenagers Going to College audience and the Content Affinity attribute.
Index: A comparison of the Parents of Teenagers Going to College audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents of Teenagers Going to College audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female