Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3.4 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 61.95% 44.99x
New & Expecting Parents 60.71% 41.29x
Involved Parents 64.85% 41.18x
Bargain Shopping Researchers 51.58% 38.44x
Misc-Deal Seekers or Coupon Shoppers 50.41% 37.05x
Coupon Researchers 51.38% 36.99x
Food Allergies Researchers 51.23% 35.88x
Home and Garden TV Fans 47.12% 35.40x
Shelf-Stable Food Content Readers 0.20% 34.87x
Home Design and Living Publication Readers 45.98% 34.57x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.20% 58.50x
pregnancy-info.net 2.07% 56.28x
firstresponse.com 1.28% 52.55x
llli.org 3.71% 51.56x
medelabreastfeedingus.com 5.74% 50.51x
lamaze.org 1.15% 50.27x
thepumpingmommy.com 1.24% 47.91x
momsmartnothard.com 1.27% 47.53x
aeroflowbreastpumps.com 2.85% 47.29x
exclusivepumping.com 3.97% 46.23x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 18.14% 30.66x
Parenting & Children's Activities 4.74% 29.26x
Homeschooling 0.59% 25.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 24.76x
Coupons & Family 12.09% 24.53x
Scrapbooking & Home Art Projects 8.04% 24.42x
Cheerleading 1.06% 23.45x
Toys Shopping 3.09% 22.02x
Child Development 10.97% 21.78x
Tattoos & Costumes 0.40% 21.51x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female