Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3.1 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 58.31% 82.06x
Involved Parents 62.33% 70.56x
New & Expecting Parents 56.17% 68.70x
Bargain Shopping Researchers 39.97% 59.26x
Food Allergies Researchers 48.49% 59.05x
Misc-Deal Seekers or Coupon Shoppers 42.51% 58.69x
Baby Products Buyers 51.54% 57.81x
Coupon Researchers 44.24% 57.47x
Hands-On Parents 54.44% 54.92x
Tech-Savvy Moms 42.62% 54.17x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.37x
Mens Wearhouse 0.61% 1.29x
Buckle 0.27% 1.29x
White House Black Market 0.34% 1.25x
Abercrombie & Fitch 0.05% 1.04x
Johnston and Murphy 0.29% 1.02x
Bonobos 0.07% 1.01x
LOFT 0.09% 1.01x
Journeys 0.06% 0.99x
The North Face 0.02% 0.98x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is motherlove.com.

Website Composition Index
motherlove.com 1.05% 60.01x
pumpstation.com 1.53% 59.97x
breastfeedingneeds.com 1.21% 59.58x
babycareadvice.com 1.02% 56.11x
homemade-baby-food-recipes.com 2.03% 54.61x
askdrsears.com 5.77% 54.53x
fitpregnancy.com 10.94% 54.14x
nestedbean.com 1.90% 53.70x
pregnancy-info.net 6.31% 50.96x
easybabylife.com 4.87% 49.82x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.25% 40.10x
Homeschooling 1.21% 33.95x
Scrapbooking & Home Art Projects 13.01% 33.74x
Coupons & Family 18.53% 33.13x
Mommy Bloggers 15.19% 32.95x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 32.38x
New Parents 35.70% 31.31x
Tattoos & Costumes 0.58% 29.72x
Toys Shopping 9.49% 28.37x
Children's Health 5.41% 27.31x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female