Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 1.3 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 88.21% 105.56x
New & Expecting Parents 61.59% 60.64x
Working Parents 52.36% 60.19x
Military Families 44.59% 54.72x
Baby Products Buyers 48.51% 54.33x
Stay-at-Home Parents 44.00% 52.66x
Involved Parents 25.88% 50.32x
Health Conscious Expecting Parents 43.72% 47.88x
Fathers Day Celebrators 18.12% 45.97x
Child Car Seat Researchers 45.83% 44.65x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Maurices.

Location Composition Index
Maurices 0.04% 1.51x
LOFT 0.01% 1.28x
Buckle 0.02% 1.24x
Journeys 0.03% 1.17x
American Eagle Outfitters 0.02% 1.17x
Gymboree 0.02% 1.16x
Lululemon 0.01% 1.06x
Old Navy 0.02% 1.06x
Aeropostale 0.02% 1.05x
Talbots 0.01% 1.02x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.47% 84.55x
uber-facts.com 1.12% 79.12x
workingmother.com 9.65% 73.55x
pregnantchicken.com 2.44% 71.36x
themommyhoodclub.com 1.15% 71.28x
busybloomingjoy.com 1.03% 71.08x
exclusivepumping.com 4.60% 70.92x
happinessishereblog.com 2.25% 69.26x
raisedgood.com 1.55% 69.20x
upsidedad.com 1.00% 67.80x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.65% 54.35x
New Parents 2.67% 53.68x
Parenting Blogs 5.38% 51.94x
Scrapbooking & Home Art Projects 4.92% 27.65x
Parenting & Pregnancy Resources 64.16% 27.22x
Canada Shopping - Kitchenware 0.27% 23.96x
Children's Learning Tools 4.63% 23.84x
Family on a Budget 25.23% 22.31x
Child Development 0.63% 21.34x
Mommy Bloggers 8.23% 19.40x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female