Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 1.2 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 44.33% 66.09x
Mature Parents 57.85% 60.56x
Involved Parents 48.93% 58.81x
Bargain Shopping Researchers 26.81% 54.65x
Coupon Researchers 34.68% 51.18x
Homeschooling Parents 54.00% 49.74x
Baby Products Buyers 49.71% 49.47x
Home and Garden TV Fans 24.60% 48.60x
Kitchen & Bathroom Remodelers 27.98% 44.64x
Home Remodelers 23.81% 44.17x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Maurices.

Location Composition Index
Maurices 0.04% 1.64x
Old Navy 0.03% 1.49x
The Childrens Place 0.02% 1.24x
Aeropostale 0.01% 1.10x
Gap 0.01% 1.10x
Carhartt 0.15% 1.09x
Chicos 0.01% 1.06x
American Eagle Outfitters 0.01% 1.03x
Victoria's Secret 0.02% 1.01x
Buckle 0.01% 0.95x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.67% 82.59x
loveourlittles.com 1.35% 82.44x
coffeeandcoos.com 1.17% 73.62x
motherrisingbirth.com 1.46% 72.69x
momlikeyoumeanit.com 1.19% 72.67x
exclusivepumping.com 5.53% 72.61x
birtheatlove.com 1.27% 70.42x
threebirdnest.org 1.06% 70.11x
easybabylife.com 2.70% 69.14x
askdrsears.com 3.56% 68.19x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 4.45% 62.90x
Parenting & Children's Activities 0.87% 53.31x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 34.88x
Scrapbooking & Home Art Projects 7.76% 32.28x
Family on a Budget 38.76% 31.47x
Coupons & Family 12.18% 30.82x
Mommy Bloggers 13.87% 28.34x
Cakes & Sweets 0.92% 26.95x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.41% 26.43x
Parenting Blogs 2.07% 25.34x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female