Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.1 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 54.43% 56.81x
Bargain Shopping Researchers 47.82% 52.89x
New & Expecting Parents 55.81% 52.69x
Involved Parents 62.65% 52.31x
Misc-Deal Seekers or Coupon Shoppers 45.79% 48.94x
Coupon Researchers 50.32% 48.03x
Home and Garden TV Fans 45.81% 47.12x
Home Design and Living Publication Readers 39.39% 46.97x
Shelf-Stable Food Content Readers 29.65% 44.89x
Home Remodelers 41.55% 44.73x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.42x
Carhartt 0.11% 1.06x
Maurices 0.01% 1.03x
Old Navy 0.01% 0.98x
Victoria's Secret 0.02% 0.95x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 1.31% 75.82x
gentlenursery.com 1.03% 64.41x
marchofdimes.org 1.26% 61.28x
mom365.com 2.19% 58.42x
everydayfamily.com 1.09% 57.12x
healthychildren.org 5.20% 53.32x
gracobaby.com 3.12% 51.84x
homemade-baby-food-recipes.com 1.06% 51.16x
exclusivepumping.com 3.34% 50.84x
bounty.com 2.34% 50.83x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 8.22% 40.75x
Parenting & Children's Activities 2.80% 36.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 33.68x
Homeschooling 0.17% 30.90x
Cheerleading 0.18% 30.88x
Toys Shopping 1.48% 28.68x
Cub & Girl Scouts 0.31% 27.68x
Scrapbooking & Home Art Projects 7.23% 27.48x
Child Development 3.84% 27.08x
Cakes & Sweets 2.27% 26.77x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female