Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3.7 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 61.62% 45.09x
Involved Parents 65.37% 41.08x
New & Expecting Parents 60.82% 40.69x
Bargain Shopping Researchers 51.12% 37.86x
Misc-Deal Seekers or Coupon Shoppers 50.10% 36.45x
Coupon Researchers 52.64% 35.84x
Food Allergies Researchers 52.39% 35.73x
Home and Garden TV Fans 47.20% 34.53x
Home Design and Living Publication Readers 45.08% 34.11x
Home Remodelers 44.76% 33.96x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.32x
The North Face 0.01% 1.28x
Talbots 0.02% 1.27x
Forever 21 0.03% 1.24x
Dressbarn 0.02% 1.22x
Zumiez 0.04% 1.15x
Lane Bryant 0.02% 1.15x
Coach 0.02% 1.14x
Madewell 0.01% 1.12x
Carhartt 0.22% 1.12x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.63% 55.00x
pregnancy-info.net 2.26% 53.03x
firstresponse.com 1.47% 49.31x
countdowntopregnancy.com 1.00% 48.36x
llli.org 3.85% 45.98x
thepumpingmommy.com 1.17% 45.94x
easybabylife.com 2.61% 45.22x
medelabreastfeedingus.com 6.05% 45.03x
babysleepsite.com 8.81% 44.25x
lamaze.org 1.20% 44.10x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 19.32% 29.16x
Parenting & Children's Activities 5.01% 28.82x
Homeschooling 0.58% 24.46x
Scrapbooking & Home Art Projects 7.85% 24.46x
Coupons & Family 12.11% 24.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 23.91x
Mommy Bloggers 10.33% 22.43x
Cheerleading 1.26% 22.18x
Toys Shopping 4.02% 21.79x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.15% 20.57x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female