Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 51.64% 51.02x
New & Expecting Parents 54.30% 47.45x
Involved Parents 57.72% 46.37x
Bargain Shopping Researchers 44.36% 45.00x
Misc-Deal Seekers or Coupon Shoppers 42.44% 42.43x
Coupon Researchers 47.67% 41.42x
Shelf-Stable Food Content Readers 24.90% 40.53x
Home and Garden TV Fans 40.94% 40.01x
Baby Products Buyers 53.93% 39.66x
Home Design and Living Publication Readers 34.76% 38.73x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.47x
Old Navy 0.04% 1.21x
Buckle 0.02% 1.17x
Talbots 0.01% 1.16x
Gymboree 0.02% 1.12x
Jos A. Bank Clothiers 0.01% 1.12x
Carhartt 0.21% 1.09x
Maurices 0.03% 1.07x
Victoria's Secret 0.03% 1.07x
LOFT 0.02% 1.03x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is mom365.com.

Website Composition Index
mom365.com 1.06% 47.97x
babysleepmadesimple.com 1.48% 47.72x
nestedbean.com 2.42% 47.71x
gracobaby.com 1.90% 46.54x
healthychildren.org 2.79% 46.19x
kidshealth.org 5.99% 45.15x
babble.com 2.18% 44.77x
pumpingmamas.com 1.32% 44.10x
kindredbravely.com 1.80% 43.81x
homemade-baby-food-recipes.com 1.17% 43.55x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 6.13% 40.52x
Parenting & Children's Activities 2.10% 36.41x
Cub & Girl Scouts 0.12% 29.31x
Toys Shopping 0.87% 29.03x
Networking Marketing 0.12% 28.45x
Parenting Blogs 1.55% 27.95x
Custom Gifts 0.22% 26.04x
Scrapbooking & Home Art Projects 5.59% 25.82x
Coupons & Family 9.13% 25.49x
Family on a Budget 32.96% 25.09x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female