Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Involved Parents.

Interest Composition Index
Involved Parents 65.26% 33.04x
Misc-Deal Seekers or Coupon Shoppers 42.73% 30.22x
Bargain Shopping Researchers 42.83% 29.05x
Food Allergies Researchers 49.02% 28.96x
Coupon Researchers 45.12% 28.80x
Hands-On Parents 54.48% 28.38x
Mature Parents 77.90% 27.83x
Tech-Savvy Moms 44.56% 27.05x
Working Parents 46.58% 25.96x
Home and Garden TV Fans 37.99% 24.91x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.16x
Express Outlets 0.00% 1.15x
Belk 0.02% 1.02x
REI 0.02% 1.01x
Carhartt 0.17% 0.99x
Charlotte Russe 0.02% 0.98x
Victoria's Secret 0.06% 0.96x
Ann Taylor 0.02% 0.96x
Lane Bryant 0.03% 0.95x
Old Navy 0.05% 0.94x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.00% 90.06x
breastfeedingneeds.com 1.34% 89.24x
babycareadvice.com 1.19% 86.22x
homemade-baby-food-recipes.com 2.65% 83.14x
babyhopes.com 1.30% 81.59x
motherlove.com 1.47% 81.30x
conceiveeasy.com 1.54% 76.10x
llli.org 3.92% 76.07x
trimestertalk.com 1.07% 74.61x
exclusivepumping.com 3.23% 73.38x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 12.66% 26.97x
Scrapbooking & Home Art Projects 11.52% 24.74x
Coupons & Family 16.30% 24.33x
Mommy Bloggers 12.13% 23.95x
Homeschooling 1.24% 23.58x
New Parents 34.44% 22.43x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.31% 22.20x
Parenting Blogs 3.75% 20.85x
Family on a Budget 41.39% 20.69x
Children's Health 6.53% 19.92x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female