Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 1.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 49.65% 53.05x
New & Expecting Parents 52.74% 50.31x
Involved Parents 55.81% 49.18x
Bargain Shopping Researchers 41.48% 46.26x
Misc-Deal Seekers or Coupon Shoppers 39.21% 43.77x
Coupon Researchers 44.82% 42.57x
Homeschooling Parents 56.06% 41.73x
Baby Products Buyers 54.38% 41.47x
Home and Garden TV Fans 37.87% 41.03x
Shelf-Stable Food Content Readers 23.27% 40.22x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Maurices.

Location Composition Index
Maurices 0.05% 1.33x
Express 0.02% 1.31x
Hollister 0.01% 1.26x
Carhartt 0.23% 1.16x
Dressbarn 0.02% 1.14x
Old Navy 0.04% 1.13x
Zumiez 0.02% 1.08x
Mens Wearhouse 0.03% 1.05x
Buckle 0.02% 1.04x
Lane Bryant 0.02% 1.04x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is nestedbean.com.

Website Composition Index
nestedbean.com 1.59% 73.31x
kindredbravely.com 1.20% 66.55x
pumpingmamas.com 1.41% 64.25x
exclusivepumping.com 4.84% 57.99x
loveourlittles.com 1.36% 56.69x
kidshealth.org 1.40% 56.46x
askdrsears.com 4.34% 55.48x
coffeeandcoos.com 1.08% 55.16x
babywisemom.com 1.53% 54.84x
easybabylife.com 2.02% 54.58x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 4.86% 42.53x
Parenting & Children's Activities 1.58% 40.15x
Toys Shopping 0.48% 30.32x
Parenting Blogs 1.42% 29.40x
Scrapbooking & Home Art Projects 5.36% 26.91x
Coupons & Family 9.28% 26.15x
Family on a Budget 31.86% 26.10x
Mommy Bloggers 10.54% 24.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 23.61x
Youth Educational Resources 0.11% 22.20x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female