Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 1.6 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 57.58% 104.21x
Baby Products Buyers 42.15% 53.46x
Working Parents 47.50% 50.93x
Stay-at-Home Parents 48.52% 47.07x
Homeschooling Parents 28.51% 46.53x
Military Families 46.05% 45.28x
Toy Blogs Readers 27.45% 44.60x
Child Car Seat Researchers 34.20% 43.62x
Parents with Toddlers 43.52% 43.50x
Home Remodelers 16.16% 39.54x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.43x
Maurices 0.02% 1.30x
Old Navy 0.01% 1.29x
Zumiez 0.01% 1.26x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is workingmother.com.

Website Composition Index
workingmother.com 4.59% 77.21x
happinessishereblog.com 1.35% 68.51x
raisedgood.com 1.04% 67.42x
exclusivepumping.com 3.07% 66.25x
pregnantchicken.com 1.59% 64.02x
stillstandingmag.com 1.90% 62.61x
babywisemom.com 1.02% 62.14x
amotherfarfromhome.com 2.37% 60.13x
easybabylife.com 1.36% 59.96x
sleepingshouldbeeasy.com 4.60% 59.95x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 3.10% 50.23x
Parenting & Children's Activities 0.31% 46.71x
Comedy Content 0.14% 22.99x
Scrapbooking & Home Art Projects 4.03% 22.96x
Children's Learning Tools 4.29% 22.84x
Child Development 0.57% 21.35x
Family on a Budget 20.65% 21.14x
Local & Travel England - North Midlands 0.11% 20.99x
Canada Consumer Product Cluster 0.81% 19.33x
Mommy Bloggers 8.21% 18.88x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female