Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.4 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 61.14% 44.81x
Involved Parents 64.38% 41.78x
New & Expecting Parents 57.38% 39.52x
Food Allergies Researchers 51.33% 34.62x
Hands-On Parents 53.84% 34.08x
Misc-Deal Seekers or Coupon Shoppers 45.22% 33.80x
Bargain Shopping Researchers 44.92% 33.71x
Baby Products Buyers 50.05% 33.58x
Coupon Researchers 47.99% 33.13x
Health Conscious Expecting Parents 49.48% 32.89x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Buckle.

Location Composition Index
Buckle 0.22% 1.25x
Express Outlets 0.01% 1.22x
Mens Wearhouse 0.57% 1.18x
Jos A. Bank Clothiers 0.34% 1.17x
REI 0.02% 1.12x
White House Black Market 0.23% 1.07x
Johnston and Murphy 0.14% 1.06x
Supreme 0.01% 1.05x
Belk 0.01% 1.04x
Dressbarn 0.06% 1.03x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.96% 77.58x
breastfeedingneeds.com 1.52% 76.82x
motherlove.com 1.42% 76.29x
breastfeeding-problems.com 1.17% 71.54x
homemade-baby-food-recipes.com 2.52% 71.42x
babycareadvice.com 1.25% 71.14x
askdrsears.com 7.72% 69.00x
nestedbean.com 2.54% 67.80x
fitpregnancy.com 14.34% 66.69x
childgrowthcalculator.com 1.08% 65.26x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.92% 29.65x
Scrapbooking & Home Art Projects 11.13% 26.31x
Mommy Bloggers 13.08% 25.53x
Homeschooling 1.25% 25.19x
Coupons & Family 17.07% 24.97x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 24.26x
New Parents 34.16% 23.52x
Tattoos & Costumes 0.53% 21.97x
Family on a Budget 44.28% 21.70x
Children's Health 4.46% 21.53x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female