Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3.1 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Involved Parents.

Interest Composition Index
Involved Parents 66.19% 30.70x
Bargain Shopping Researchers 42.17% 29.54x
Misc-Deal Seekers or Coupon Shoppers 42.90% 29.37x
Coupon Researchers 45.19% 28.25x
Food Allergies Researchers 49.03% 28.18x
Hands-On Parents 54.68% 26.17x
Mature Parents 76.88% 25.93x
Health Conscious Expecting Parents 49.29% 25.69x
Tech-Savvy Moms 45.62% 25.61x
Working Parents 46.68% 25.14x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.35x
LL Bean 0.01% 1.28x
Eddie Bauer 0.02% 1.28x
Gymboree 0.04% 1.26x
Madewell 0.02% 1.19x
Kate Spade 0.02% 1.14x
Lane Bryant 0.05% 1.12x
Chicos 0.05% 1.11x
Uniqlo 0.01% 1.08x
Jos A. Bank Clothiers 0.15% 1.08x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.78% 95.15x
breastfeedingneeds.com 1.27% 92.58x
babyhopes.com 1.01% 90.14x
babycareadvice.com 1.08% 89.12x
homemade-baby-food-recipes.com 2.36% 87.46x
conceiveeasy.com 1.19% 85.02x
motherlove.com 1.39% 83.88x
askdrsears.com 9.07% 79.31x
breastfeeding-problems.com 1.19% 77.25x
justmommies.com 3.99% 76.56x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.03% 26.65x
Coupons & Family 15.05% 24.45x
Scrapbooking & Home Art Projects 11.09% 24.05x
Mommy Bloggers 11.95% 23.81x
Homeschooling 1.08% 23.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.22x
New Parents 31.20% 22.59x
Family on a Budget 39.22% 21.05x
Parenting Blogs 3.42% 20.48x
Toys Shopping 10.22% 20.31x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female