Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 452 Thousand Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 452 thousand unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 60.39% 37.18x
Involved Parents 63.50% 35.31x
New & Expecting Parents 59.51% 34.94x
Bargain Shopping Researchers 52.58% 32.82x
Misc-Deal Seekers or Coupon Shoppers 50.48% 31.09x
Coupon Researchers 51.83% 31.00x
Home and Garden TV Fans 46.81% 30.86x
Online Home Decor Shoppers 45.30% 29.59x
Baby Products Buyers 53.78% 29.26x
Working Parents 50.65% 28.89x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Maurices.

Location Composition Index
Maurices 0.02% 1.40x
Buckle 0.01% 1.38x
Old Navy 0.02% 1.31x
White House Black Market 0.01% 1.24x
Victoria's Secret 0.02% 1.22x
Dressbarn 0.01% 1.20x
Carhartt 0.18% 1.19x
Chicos 0.01% 1.14x
Journeys 0.01% 1.08x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is llli.org.

Website Composition Index
llli.org 2.13% 46.99x
medelabreastfeedingus.com 3.08% 46.20x
aeroflowbreastpumps.com 1.53% 45.70x
similac.com 1.57% 41.73x
janetlansbury.com 1.06% 41.53x
marchofdimes.org 3.07% 38.25x
exclusivepumping.com 3.97% 37.50x
gentlenursery.com 1.77% 35.93x
sleepingshouldbeeasy.com 2.51% 34.89x
askdrsears.com 4.26% 34.44x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 13.87% 27.46x
Parenting & Children's Activities 4.57% 24.72x
Cheerleading 0.53% 21.67x
Homeschooling 0.33% 20.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 20.65x
Child Development 7.42% 20.45x
Toys Shopping 2.16% 20.34x
Scrapbooking & Home Art Projects 8.44% 19.53x
Coupons & Family 12.97% 19.45x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 18.65x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female