Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Involved Parents.

Interest Composition Index
Involved Parents 61.66% 32.58x
Bargain Shopping Researchers 40.35% 28.33x
Misc-Deal Seekers or Coupon Shoppers 42.16% 28.25x
Mature Parents 77.62% 27.21x
Hands-On Parents 53.61% 27.19x
Food Allergies Researchers 49.72% 27.09x
Coupon Researchers 44.68% 26.94x
Tech-Savvy Moms 44.04% 25.37x
Furniture and Appliances Industry 41.12% 24.90x
Working Parents 47.10% 24.69x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.16x
Ralph Lauren 0.01% 1.15x
Eddie Bauer 0.01% 1.14x
Carhartt 0.16% 1.11x
Columbia 0.01% 1.06x
Old Navy 0.05% 1.06x
Dressbarn 0.03% 1.05x
Levi Strauss 0.01% 1.03x
J. Crew 0.02% 1.02x
LOFT 0.03% 1.00x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is thebabycorner.com.

Website Composition Index
thebabycorner.com 0.29% 107.19x
boba.com 0.26% 104.17x
sleepingbaby.com 0.23% 102.28x
bestforbabes.org 0.35% 101.45x
modernalternativepregnancy.com 0.53% 100.63x
nickisdiapers.com 0.30% 100.28x
alternative-mama.com 0.30% 97.97x
pregmed.org 0.35% 97.56x
ergobaby.com 0.91% 96.41x
breastfeedingneeds.com 1.30% 94.89x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 12.65% 26.27x
Scrapbooking & Home Art Projects 10.02% 25.61x
Coupons & Family 14.39% 24.63x
Mommy Bloggers 10.02% 24.30x
Homeschooling 1.28% 22.05x
Family on a Budget 37.10% 21.78x
New Parents 34.85% 21.37x
Parenting Blogs 3.48% 20.93x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.24% 20.42x
Toys Shopping 11.46% 19.61x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000