Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 59.90% 47.10x
New & Expecting Parents 58.75% 43.03x
Involved Parents 64.39% 42.33x
Bargain Shopping Researchers 48.58% 40.75x
Misc-Deal Seekers or Coupon Shoppers 48.07% 38.53x
Coupon Researchers 50.79% 37.90x
Home and Garden TV Fans 45.12% 36.45x
Baby Products Buyers 53.48% 36.35x
Home Design and Living Publication Readers 41.63% 36.31x
Food Allergies Researchers 49.23% 36.25x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Maurices.

Location Composition Index
Maurices 0.02% 1.47x
Victoria's Secret 0.01% 1.26x
Old Navy 0.01% 1.19x
The Childrens Place 0.01% 1.19x
Carhartt 0.16% 1.14x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 1.96% 61.56x
pregnancy-info.net 1.46% 58.85x
llli.org 3.01% 57.90x
medelabreastfeedingus.com 4.49% 56.75x
aeroflowbreastpumps.com 2.22% 54.96x
mommysbliss.com 1.04% 50.33x
similac.com 2.31% 50.24x
janetlansbury.com 1.49% 49.53x
preeclampsia.org 1.17% 49.21x
exclusivepumping.com 4.30% 47.36x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 16.63% 32.97x
Parenting & Children's Activities 4.72% 30.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 26.45x
Homeschooling 0.50% 26.11x
Cheerleading 0.80% 25.83x
Tattoos & Costumes 0.32% 24.40x
Toys Shopping 2.72% 24.37x
Child Development 9.28% 23.84x
Coupons & Family 13.07% 23.67x
Scrapbooking & Home Art Projects 9.00% 23.59x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female