Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 2.8 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Involved Parents.

Interest Composition Index
Involved Parents 63.57% 48.04x
Bargain Shopping Researchers 39.40% 44.97x
Food Allergies Researchers 48.25% 43.76x
Misc-Deal Seekers or Coupon Shoppers 43.90% 43.42x
Coupon Researchers 45.32% 42.42x
Health Conscious Expecting Parents 48.36% 40.32x
Mature Parents 77.00% 39.73x
Tech-Savvy Moms 44.44% 38.86x
Hands-On Parents 55.35% 38.79x
Child Car Seat Researchers 43.13% 38.08x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.26x
Mens Wearhouse 0.40% 1.13x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.83% 88.88x
breastfeedingneeds.com 1.41% 86.61x
homemade-baby-food-recipes.com 2.39% 82.07x
motherlove.com 1.41% 82.04x
babycareadvice.com 1.14% 81.83x
conceiveeasy.com 1.04% 79.67x
breastfeeding-problems.com 1.18% 78.13x
askdrsears.com 8.16% 76.32x
nestedbean.com 2.62% 72.92x
fitpregnancy.com 14.71% 72.24x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.40% 32.61x
Coupons & Family 15.56% 29.02x
Scrapbooking & Home Art Projects 11.38% 28.75x
Mommy Bloggers 12.95% 28.04x
New Parents 31.38% 26.72x
Toys Shopping 9.14% 24.85x
Family on a Budget 41.78% 24.43x
Parenting Blogs 3.46% 23.81x
Children's Health 5.50% 22.68x
Cheerleading 2.51% 22.22x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female