Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 1.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 53.59% 50.73x
New & Expecting Parents 54.43% 47.78x
Involved Parents 57.14% 47.56x
Bargain Shopping Researchers 47.18% 46.18x
Misc-Deal Seekers or Coupon Shoppers 46.49% 42.74x
Coupon Researchers 50.02% 42.36x
Home and Garden TV Fans 43.56% 41.80x
Shelf-Stable Food Content Readers 27.79% 40.76x
Home Design and Living Publication Readers 38.07% 40.31x
Home Remodelers 41.14% 40.23x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is mom365.com.

Website Composition Index
mom365.com 1.38% 59.57x
gracobaby.com 2.20% 56.04x
nestedbean.com 3.19% 55.94x
babysleepmadesimple.com 1.59% 54.55x
healthychildren.org 3.27% 54.35x
homemade-baby-food-recipes.com 1.05% 52.92x
bounty.com 1.55% 52.87x
easybabylife.com 1.64% 52.70x
exclusivepumping.com 3.63% 51.26x
kidshealth.org 7.29% 50.53x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is New Parents.

Content Affinity Composition Index
New Parents 6.45% 39.05x
Parenting & Children's Activities 2.24% 35.57x
Toys Shopping 1.07% 27.88x
Parenting Blogs 1.68% 26.79x
Cub & Girl Scouts 0.17% 26.41x
Cheerleading 0.10% 26.07x
Scrapbooking & Home Art Projects 5.79% 25.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 25.42x
Coupons & Family 9.91% 25.04x
Networking Marketing 0.19% 24.51x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female