Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 3.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 60.65% 50.92x
Involved Parents 64.79% 45.99x
New & Expecting Parents 59.52% 44.97x
Bargain Shopping Researchers 50.10% 43.00x
Misc-Deal Seekers or Coupon Shoppers 50.57% 41.17x
Coupon Researchers 52.75% 40.82x
Food Allergies Researchers 53.38% 39.82x
Home Design and Living Publication Readers 45.39% 38.63x
Home Remodelers 45.27% 38.42x
Home and Garden TV Fans 47.98% 38.18x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.15x
Chicos 0.04% 1.14x
Free People 0.02% 1.08x
Old Navy 0.06% 1.06x
Jos A. Bank Clothiers 0.03% 1.04x
American Eagle Outfitters 0.04% 1.04x
Buckle 0.04% 1.04x
The North Face 0.01% 1.04x
Mens Wearhouse 0.05% 1.03x
Hollister 0.03% 1.03x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 4.69% 64.31x
pregnancy-info.net 2.84% 62.01x
thepumpingmommy.com 1.14% 57.17x
homemade-baby-food-recipes.com 1.18% 56.96x
firstresponse.com 1.92% 56.77x
easybabylife.com 2.81% 56.66x
countdowntopregnancy.com 1.08% 55.33x
justmommies.com 1.19% 53.17x
askdrsears.com 3.18% 52.39x
exclusivepumping.com 3.25% 51.20x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.91% 27.32x
New Parents 20.33% 26.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 25.79x
Scrapbooking & Home Art Projects 7.63% 24.67x
Homeschooling 0.64% 24.40x
Coupons & Family 11.74% 24.31x
Mommy Bloggers 9.63% 23.21x
Decoration & Fabric 0.04% 22.07x
Toys Shopping 4.90% 21.80x
Family on a Budget 33.81% 21.03x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female