Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 4.9 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 61.54% 40.11x
Involved Parents 66.02% 36.83x
New & Expecting Parents 59.79% 36.36x
Bargain Shopping Researchers 50.41% 34.26x
Misc-Deal Seekers or Coupon Shoppers 50.82% 32.63x
Coupon Researchers 52.73% 32.43x
Food Allergies Researchers 52.75% 32.16x
Health Conscious Expecting Parents 52.65% 31.77x
Baby Products Buyers 53.90% 31.51x
Home and Garden TV Fans 46.01% 31.45x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.16x
Bonobos 0.01% 1.14x
Dressbarn 0.03% 1.07x
Mens Wearhouse 0.06% 1.06x
Jos A. Bank Clothiers 0.04% 1.03x
White House Black Market 0.05% 1.02x
Madewell 0.02% 1.01x
Ann Taylor 0.01% 1.01x
Journeys 0.09% 0.99x
Gymboree 0.04% 0.99x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.14% 42.86x
pregnancy-info.net 1.92% 41.56x
firstresponse.com 1.31% 38.66x
easybabylife.com 2.10% 37.23x
babysleepsite.com 7.03% 35.65x
llli.org 3.26% 34.99x
askdrsears.com 2.69% 34.48x
exclusivepumping.com 2.73% 34.48x
medelabreastfeedingus.com 5.19% 34.43x
sleepingshouldbeeasy.com 2.42% 33.98x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.60% 24.48x
New Parents 19.07% 24.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 22.29x
Homeschooling 0.59% 21.67x
Coupons & Family 11.35% 21.33x
Scrapbooking & Home Art Projects 7.44% 21.28x
Decoration & Fabric 0.03% 20.59x
Mommy Bloggers 9.48% 20.34x
Toys Shopping 4.49% 18.46x
Family on a Budget 33.16% 18.23x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female