Dstillery Audiences

PARENTS WITH KIDS

Audience Size: 4 Million Devices

Explore the Parents with Kids Audience

Below you'll find more information about the Parents with Kids audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Parents with Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Kids audience is Mature Parents.

Interest Composition Index
Mature Parents 59.30% 48.52x
Involved Parents 65.29% 44.51x
New & Expecting Parents 58.08% 43.18x
Bargain Shopping Researchers 49.33% 40.83x
Misc-Deal Seekers or Coupon Shoppers 49.59% 39.74x
Coupon Researchers 52.75% 38.71x
Food Allergies Researchers 53.40% 38.31x
Home Design and Living Publication Readers 45.25% 36.79x
Health Conscious Expecting Parents 53.52% 36.48x
Home Remodelers 45.94% 36.15x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Interest attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Kids audience is Buckle.

Location Composition Index
Buckle 0.36% 1.47x
Jos A. Bank Clothiers 0.32% 1.35x
White House Black Market 0.42% 1.35x
Mens Wearhouse 0.51% 1.25x
Bonobos 0.09% 1.21x
Johnston and Murphy 0.56% 1.15x
Columbia 0.01% 1.01x
Dressbarn 0.04% 0.97x
Journeys 0.04% 0.92x
Uniqlo 0.01% 0.88x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Location attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Kids audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 5.83% 58.18x
pregnancy-info.net 3.45% 55.54x
askdrsears.com 2.95% 55.29x
homemade-baby-food-recipes.com 1.22% 53.45x
thepumpingmommy.com 1.12% 53.04x
newkidscenter.com 1.27% 52.40x
easybabylife.com 3.03% 52.26x
firstresponse.com 2.35% 50.50x
countdowntopregnancy.com 1.19% 50.27x
justmommies.com 1.45% 50.11x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Web attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Kids audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.93% 27.10x
New Parents 20.87% 24.54x
Scrapbooking & Home Art Projects 7.67% 24.44x
Coupons & Family 11.39% 24.16x
Homeschooling 0.65% 24.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 23.92x
Mommy Bloggers 9.38% 23.55x
Toys Shopping 5.12% 21.26x
Family on a Budget 33.00% 20.85x
Decoration & Fabric 0.04% 20.56x
Composition Percentage: The overlap percentage between the Parents with Kids audience and the Content Affinity attribute.
Index: A comparison of the Parents with Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Kids audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female