Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.2 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 20.42% 15.72x
Homeschooling Parents 17.41% 14.45x
Involved Parents 13.33% 14.39x
Toy Blogs Readers 17.46% 14.19x
Parents with Kids 10.56% 12.17x
Military Families 19.67% 10.71x
Mother's Day Celebrators 7.92% 10.17x
Holiday Ham Recipe Researchers 7.94% 9.74x
Coupon Researchers 8.06% 9.64x
Teaching Resources Researchers 12.64% 9.52x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.39x
Carhartt 0.29% 1.17x
Old Navy 0.05% 1.14x
Dressbarn 0.02% 1.12x
J. Crew 0.02% 1.11x
Chicos 0.03% 1.11x
Belk 0.01% 1.10x
The Childrens Place 0.04% 1.09x
Buckle 0.04% 1.08x
Victoria's Secret 0.05% 1.07x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is totschooling.net.

Website Composition Index
totschooling.net 1.63% 38.27x
teaching2and3yearolds.com 1.92% 37.77x
messylittlemonster.com 1.80% 37.62x
notimeforflashcards.com 2.11% 34.02x
handsonaswegrow.com 2.64% 33.82x
theimaginationtree.com 1.33% 33.03x
lifeovercs.com 1.42% 32.42x
toddlerapproved.com 1.37% 31.97x
preschoolinspirations.com 1.57% 31.46x
icanteachmychild.com 1.01% 30.81x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 3.90% 18.22x
Scrapbooking & Home Art Projects 3.19% 15.18x
Online Learning 0.03% 14.75x
Child Development 0.43% 12.58x
Mommy Bloggers 5.31% 12.47x
Coupons & Family 4.19% 11.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 10.85x
Family on a Budget 12.17% 10.65x
Parenting & Children's Activities 0.22% 10.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.75% 9.99x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female