Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 45.71% 23.44x
Involved Parents 41.00% 20.38x
Parents with Kids 32.07% 19.89x
Teaching Resources Researchers 35.18% 16.67x
Working Parents 27.43% 16.28x
Coupon Researchers 23.88% 16.13x
Food Allergies Researchers 23.31% 15.26x
Photo Memory Makers 27.08% 14.96x
School Supply Shoppers 31.21% 14.91x
Healthy Snacks Shoppers 21.87% 14.19x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.06x
Belk 0.01% 1.03x
Charlotte Russe 0.02% 1.03x
Lane Bryant 0.05% 1.00x
Mens Wearhouse 0.23% 1.00x
Carhartt 0.13% 0.99x
Talbots 0.05% 0.99x
Jos A. Bank Clothiers 0.15% 0.98x
Journeys 0.04% 0.96x
Gymboree 0.03% 0.95x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is schooltimesnippets.com.

Website Composition Index
schooltimesnippets.com 1.07% 81.29x
stillplayingschool.com 1.32% 80.38x
fromabcstoacts.com 2.08% 74.52x
teaching2and3yearolds.com 3.87% 74.04x
sightandsoundreading.com 1.23% 72.70x
totschooling.net 3.64% 72.22x
messylittlemonster.com 1.79% 71.87x
stayathomeeducator.com 1.52% 70.41x
notimeforflashcards.com 4.41% 69.98x
toddlerapproved.com 2.27% 69.44x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 2.32% 23.40x
Children's Learning Tools 14.28% 21.52x
Mommy Bloggers 10.47% 21.24x
Scrapbooking & Home Art Projects 9.41% 20.94x
Children's Health 5.17% 18.32x
Homeschooling 0.79% 17.99x
Coupons & Family 10.49% 17.67x
Family on a Budget 28.14% 15.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 14.63x
Tattoos & Costumes 0.43% 14.38x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female