Explore the Parents with Toddlers Audience
Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents with Toddlers audience.
INTERESTS
The Parents with Toddlers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.
| Interest | Composition | Index |
| Hands-On Parents | 44.78% | 23.32x |
| Involved Parents | 40.21% | 20.35x |
| Parents with Kids | 32.22% | 19.54x |
| Working Parents | 28.68% | 15.99x |
| Coupon Researchers | 24.53% | 15.66x |
| Food Allergies Researchers | 25.29% | 14.94x |
| Photo Memory Makers | 27.73% | 14.48x |
| School Supply Shoppers | 30.76% | 14.48x |
| Day Care Users | 29.73% | 14.32x |
| Healthy Snacks Shoppers | 23.09% | 13.64x |
Composition Percentage:
The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
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APPAREL RETAILERS
The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.29x |
| Express Outlets | 0.00% | 1.15x |
| LL Bean | 0.01% | 1.09x |
| Carhartt | 0.20% | 1.09x |
| Dressbarn | 0.04% | 1.07x |
| Old Navy | 0.05% | 0.97x |
| Lane Bryant | 0.04% | 0.96x |
| Gymboree | 0.03% | 0.93x |
| REI | 0.02% | 0.92x |
| Charlotte Russe | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
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WEBSITES
The Parents with Toddlers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parents with Toddlers audience is stillplayingschool.com.
| Website | Composition | Index |
| stillplayingschool.com | 1.15% | 80.28x |
| teaching2and3yearolds.com | 3.42% | 76.68x |
| naeyc.org | 1.17% | 75.74x |
| fromabcstoacts.com | 2.03% | 75.04x |
| totschooling.net | 3.32% | 75.00x |
| sightandsoundreading.com | 1.11% | 72.79x |
| notimeforflashcards.com | 4.19% | 71.48x |
| stayathomeeducator.com | 1.24% | 71.06x |
| hubbardscupboard.org | 1.02% | 69.45x |
| pocketofpreschool.com | 1.88% | 68.88x |
Composition Percentage:
The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Christian Youth.
| Content Affinity | Composition | Index |
| Christian Youth | 2.64% | 21.72x |
| Scrapbooking & Home Art Projects | 9.32% | 20.14x |
| Mommy Bloggers | 10.08% | 20.03x |
| Children's Learning Tools | 14.29% | 19.75x |
| Children's Health | 5.83% | 17.90x |
| Homeschooling | 0.89% | 17.01x |
| Coupons & Family | 11.04% | 16.59x |
| Family on a Budget | 28.13% | 14.15x |
| Parenting Blogs | 2.41% | 13.46x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.18% | 13.41x |
Composition Percentage:
The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
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DEMOGRAPHICS
The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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