Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.9 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 32.51% 19.09x
Homeschooling Parents 30.93% 18.93x
Involved Parents 25.27% 16.61x
Parents with Kids 19.92% 14.62x
Military Families 27.75% 14.61x
Mother's Day Celebrators 14.03% 13.92x
Pantry Recipes Researchers 2.09% 12.65x
Working Parents 17.16% 12.56x
Teaching Resources Researchers 21.25% 12.55x
Photo Memory Makers 19.63% 12.44x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.25x
Carhartt 0.16% 1.22x
Old Navy 0.01% 1.20x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.76% 36.69x
toddlerapproved.com 1.56% 34.35x
powerfulmothering.com 1.92% 33.31x
teaching2and3yearolds.com 3.09% 33.15x
totschooling.net 2.24% 33.13x
fromabcstoacts.com 1.45% 32.89x
themanylittlejoys.com 1.90% 31.87x
theimaginationtree.com 2.21% 31.56x
teachpreschool.org 1.02% 31.53x
handsonaswegrow.com 4.58% 31.04x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 5.91% 19.13x
Scrapbooking & Home Art Projects 6.73% 17.91x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 15.63x
Mommy Bloggers 11.09% 14.92x
Coupons & Family 7.48% 13.75x
Cheerleading 0.38% 12.40x
Tattoos & Costumes 0.15% 11.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.59% 11.35x
Family on a Budget 25.37% 11.24x
Children's Health 1.00% 10.83x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female