Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.2 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 21.15% 14.15x
Homeschooling Parents 18.26% 13.28x
Involved Parents 14.97% 12.94x
Parents with Kids 12.49% 11.28x
Military Families 20.51% 10.95x
Mother's Day Celebrators 8.97% 10.39x
Teaching Resources Researchers 13.85% 9.70x
Working Parents 11.31% 9.15x
Photo Memory Makers 13.02% 8.68x
Homemade Gifts Crafters 11.95% 8.56x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.19x
Old Navy 0.04% 1.19x
The Childrens Place 0.03% 1.18x
Forever 21 0.01% 1.17x
Dressbarn 0.02% 1.15x
White House Black Market 0.02% 1.15x
Maurices 0.04% 1.14x
Mens Wearhouse 0.03% 1.14x
Aeropostale 0.02% 1.13x
Lane Bryant 0.02% 1.13x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is totschooling.net.

Website Composition Index
totschooling.net 1.60% 39.26x
fromabcstoacts.com 1.03% 38.65x
messylittlemonster.com 1.41% 37.87x
teaching2and3yearolds.com 1.89% 37.82x
powerfulmothering.com 1.09% 37.81x
theimaginationtree.com 1.39% 33.86x
notimeforflashcards.com 2.20% 33.79x
handsonaswegrow.com 2.49% 33.73x
toddlerapproved.com 1.18% 33.49x
lifeovercs.com 1.31% 32.10x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 3.68% 19.12x
Scrapbooking & Home Art Projects 2.86% 16.03x
Mommy Bloggers 4.91% 12.69x
Child Development 0.66% 11.13x
Coupons & Family 3.57% 11.08x
Family on a Budget 11.95% 10.56x
Online Learning 0.03% 10.21x
Parenting & Children's Activities 0.42% 10.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.96% 9.21x
New Parents 1.05% 9.03x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female