Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 1.6 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Toy Blogs Readers.

Interest Composition Index
Toy Blogs Readers 39.77% 53.48x
Involved Parents 30.08% 49.94x
Kids Crafts Researchers 40.70% 48.09x
Homeschooling Parents 37.33% 46.23x
Hands-On Parents 46.27% 46.23x
Parents with Kids 39.21% 43.26x
Mature Parents 29.65% 43.06x
Stay-at-Home Parents 40.94% 42.35x
Military Families 36.15% 38.96x
Intimates Shoppers 23.39% 37.60x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.55x
Journeys 0.02% 1.43x
White House Black Market 0.01% 1.38x
Old Navy 0.02% 1.37x
Express 0.02% 1.36x
Chicos 0.01% 1.16x
H&M 0.01% 1.15x
Maurices 0.03% 1.14x
Aeropostale 0.01% 1.09x
Gymboree 0.02% 1.09x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is dayswithgrey.com.

Website Composition Index
dayswithgrey.com 1.18% 87.87x
toddlerapproved.com 2.50% 84.75x
happytoddlerplaytime.com 3.43% 84.00x
myboredtoddler.com 2.07% 80.97x
mrsplemonskindergarten.com 1.07% 80.44x
playtolearnpreschool.us 2.26% 80.28x
stayathomeeducator.com 2.38% 78.80x
handsonaswegrow.com 4.02% 78.78x
pocketofpreschool.com 4.85% 75.61x
notimeforflashcards.com 3.58% 75.14x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.31% 35.76x
New Parents 1.44% 33.83x
Scrapbooking & Home Art Projects 4.81% 27.92x
Children's Learning Tools 6.03% 27.45x
Child Development 0.69% 22.58x
Family on a Budget 22.47% 20.59x
Mommy Bloggers 8.95% 19.72x
Parenting Blogs 1.41% 18.69x
Coupons & Family 5.51% 18.42x
Canada Shopping - Kitchenware 0.14% 17.25x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female