Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 3.2 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 36.61% 23.17x
Homeschooling Parents 34.51% 22.73x
Involved Parents 30.20% 21.68x
Parents with Kids 25.59% 19.97x
Teaching Resources Researchers 27.02% 18.00x
Working Parents 23.63% 17.31x
Photo Memory Makers 24.84% 16.69x
Coupon Researchers 20.63% 16.30x
Baby Products Buyers 22.35% 16.04x
Homemade Gifts Crafters 21.42% 15.48x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.50x
Talbots 0.03% 1.21x
Eddie Bauer 0.02% 1.12x
Buckle 0.06% 1.03x
Dressbarn 0.03% 1.03x
Lane Bryant 0.03% 1.00x
Old Navy 0.06% 1.00x
Charlotte Russe 0.03% 0.97x
Gymboree 0.04% 0.96x
Journeys 0.04% 0.96x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is totschooling.net.

Website Composition Index
totschooling.net 3.40% 54.70x
fromabcstoacts.com 1.86% 54.23x
themanylittlejoys.com 1.10% 53.20x
lifeovercs.com 1.77% 49.18x
teaching2and3yearolds.com 3.22% 48.02x
messylittlemonster.com 1.36% 47.30x
powerfulmothering.com 2.15% 47.22x
pocketofpreschool.com 2.31% 46.86x
notimeforflashcards.com 3.53% 46.20x
toddlerapproved.com 1.53% 46.10x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.37% 18.14x
Mommy Bloggers 6.85% 17.64x
Children's Learning Tools 8.35% 17.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 15.13x
Coupons & Family 6.75% 14.99x
Homeschooling 0.39% 14.35x
Children's Health 2.11% 13.89x
Decoration & Fabric 0.03% 13.62x
Family on a Budget 19.59% 12.91x
Cheerleading 0.93% 12.13x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female