Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 5.4 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 36.59% 18.63x
Homeschooling Parents 34.50% 18.10x
Involved Parents 30.63% 17.09x
Parents with Kids 26.12% 15.60x
Teaching Resources Researchers 27.02% 14.22x
Working Parents 23.18% 14.12x
Photo Memory Makers 25.06% 13.37x
Military Families 27.30% 13.16x
Coupon Researchers 21.37% 13.14x
Homemade Gifts Crafters 22.27% 12.88x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.21x
Carhartt 0.29% 1.18x
American Eagle Outfitters 0.05% 1.02x
Old Navy 0.07% 1.01x
Talbots 0.02% 1.00x
Lane Bryant 0.03% 1.00x
Gymboree 0.04% 1.00x
Buckle 0.04% 1.00x
The Childrens Place 0.07% 0.99x
Forever 21 0.04% 0.98x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.30% 36.86x
fromabcstoacts.com 1.24% 34.93x
teaching2and3yearolds.com 2.59% 34.56x
totschooling.net 2.03% 34.12x
powerfulmothering.com 1.66% 33.61x
planningplaytime.com 1.04% 33.17x
theimaginationtree.com 1.62% 33.14x
kidssundayschool.com 1.11% 33.04x
notimeforflashcards.com 2.79% 32.79x
handsonaswegrow.com 3.60% 32.51x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.71% 16.52x
Children's Learning Tools 7.18% 16.42x
Mommy Bloggers 7.29% 15.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 14.73x
Decoration & Fabric 0.02% 13.58x
Coupons & Family 7.12% 13.55x
Children's Health 1.75% 12.81x
Homeschooling 0.34% 12.56x
Family on a Budget 20.62% 11.48x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.29% 11.32x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female