Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.6 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 39.73% 24.02x
Homeschooling Parents 38.44% 23.10x
Involved Parents 33.93% 22.78x
Parents with Kids 30.61% 21.19x
Essential Oils Enthusiasts 0.06% 20.83x
Teaching Resources Researchers 30.24% 18.97x
Working Parents 27.77% 18.59x
Coupon Researchers 24.11% 17.66x
Photo Memory Makers 28.67% 17.45x
Baby Products Buyers 24.79% 16.87x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Buckle.

Location Composition Index
Buckle 0.29% 1.34x
Mens Wearhouse 0.46% 1.18x
Jos A. Bank Clothiers 0.26% 1.16x
Belk 0.01% 1.14x
Eddie Bauer 0.03% 1.13x
White House Black Market 0.30% 1.12x
Aeropostale 0.06% 0.98x
Lane Bryant 0.04% 0.98x
Charlotte Russe 0.04% 0.96x
Johnston and Murphy 0.35% 0.93x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.33% 48.59x
teaching2and3yearolds.com 2.83% 46.53x
fromabcstoacts.com 1.39% 46.02x
toddlerapproved.com 1.51% 45.97x
totschooling.net 2.14% 44.93x
powerfulmothering.com 2.04% 44.17x
notimeforflashcards.com 3.12% 44.14x
theimaginationtree.com 1.87% 44.13x
handsonaswegrow.com 4.26% 43.76x
lifeovercs.com 1.23% 42.69x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 1.51% 19.51x
Scrapbooking & Home Art Projects 6.38% 17.84x
Mommy Bloggers 7.69% 17.56x
Children's Learning Tools 7.97% 17.42x
Coupons & Family 7.99% 15.17x
Homeschooling 0.51% 15.04x
Children's Health 2.73% 14.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 14.11x
Decoration & Fabric 0.03% 13.35x
Family on a Budget 22.42% 12.77x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female