Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 25.56% 16.98x
Hands-On Parents 27.62% 16.85x
Involved Parents 20.76% 14.84x
Parents with Kids 16.89% 13.40x
Mother's Day Celebrators 14.36% 13.28x
Military Families 27.00% 13.04x
Shelf-Stable Food Content Readers 10.03% 12.55x
Pantry Recipes Researchers 9.02% 12.55x
Working Parents 15.51% 12.08x
Coupon Researchers 14.26% 11.79x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.66x
Gap 0.01% 1.52x
Old Navy 0.02% 1.33x
Carhartt 0.16% 1.19x
Mens Wearhouse 0.01% 1.04x
The Childrens Place 0.01% 1.01x
Journeys 0.01% 0.99x
Victoria's Secret 0.01% 0.91x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.35% 31.32x
totschooling.net 1.99% 29.39x
powerfulmothering.com 1.57% 29.16x
toddlerapproved.com 1.28% 29.16x
fromabcstoacts.com 1.29% 28.87x
teaching2and3yearolds.com 2.56% 28.70x
theimaginationtree.com 1.85% 27.58x
playideas.com 1.16% 26.69x
handsonaswegrow.com 3.70% 26.67x
notimeforflashcards.com 3.00% 26.22x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 3.99% 15.81x
Scrapbooking & Home Art Projects 5.23% 13.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 12.93x
Coupons & Family 6.67% 11.44x
Mommy Bloggers 10.05% 11.27x
Cheerleading 0.20% 9.74x
Child Development 2.95% 9.62x
Youth Educational Resources 0.35% 9.59x
Homeschooling 0.14% 9.51x
Family on a Budget 21.84% 9.17x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female