Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.9 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 34.24% 20.88x
Homeschooling Parents 32.44% 20.49x
Involved Parents 27.61% 18.44x
Parents with Kids 22.44% 16.23x
Military Families 27.34% 14.58x
Teaching Resources Researchers 24.07% 14.23x
Mother's Day Celebrators 13.21% 14.06x
Photo Memory Makers 21.76% 13.83x
Working Parents 19.60% 13.75x
Coupon Researchers 18.27% 13.56x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.33x
Carhartt 0.12% 1.21x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.64% 38.11x
themanylittlejoys.com 1.26% 37.55x
toddlerapproved.com 1.66% 34.42x
teaching2and3yearolds.com 3.41% 34.17x
powerfulmothering.com 2.17% 33.75x
totschooling.net 2.72% 32.93x
theimaginationtree.com 2.03% 32.66x
planningplaytime.com 1.09% 32.53x
handsonaswegrow.com 4.60% 32.49x
notimeforflashcards.com 3.46% 32.47x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 7.21% 20.48x
Scrapbooking & Home Art Projects 6.61% 19.83x
Mommy Bloggers 9.82% 17.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 17.34x
Coupons & Family 7.31% 14.86x
Cheerleading 0.59% 13.25x
Homeschooling 0.30% 13.04x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.81% 12.74x
Tattoos & Costumes 0.23% 12.71x
Children's Health 1.41% 12.69x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female