Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 2.2 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 24.60% 15.02x
Homeschooling Parents 20.06% 14.00x
Involved Parents 16.10% 12.75x
Military Families 24.92% 12.16x
Parents with Kids 12.41% 10.99x
Mother's Day Celebrators 10.54% 10.91x
Shelf-Stable Food Content Readers 7.06% 9.98x
Teaching Resources Researchers 14.75% 9.69x
Working Parents 11.84% 9.68x
Coupon Researchers 10.84% 9.56x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is totschooling.net.

Website Composition Index
totschooling.net 2.05% 34.85x
messylittlemonster.com 1.48% 34.40x
fromabcstoacts.com 1.14% 33.64x
teaching2and3yearolds.com 2.24% 33.11x
powerfulmothering.com 1.15% 33.04x
toddlerapproved.com 1.25% 31.62x
notimeforflashcards.com 2.74% 30.66x
handsonaswegrow.com 3.19% 30.39x
theimaginationtree.com 1.62% 29.72x
lifeovercs.com 1.61% 29.36x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 4.27% 17.66x
Scrapbooking & Home Art Projects 3.68% 15.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 14.84x
Mommy Bloggers 6.56% 12.91x
Coupons & Family 4.83% 12.32x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.30% 11.55x
Family on a Budget 14.48% 10.61x
Child Development 1.07% 10.00x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 9.77x
Parenting Blogs 0.59% 9.32x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female