Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 2.1 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Involved Parents.

Interest Composition Index
Involved Parents 33.02% 38.10x
Toy Blogs Readers 44.08% 37.57x
Parents with Kids 27.60% 36.53x
Kids Crafts Researchers 42.59% 34.27x
Homeschooling Parents 41.52% 33.74x
Mature Parents 37.13% 32.24x
Hands-On Parents 39.45% 30.46x
Intimates Shoppers 27.78% 26.80x
Fathers Day Celebrators 15.91% 26.60x
Child Car Seat Researchers 33.56% 25.08x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.53x
Buckle 0.02% 1.42x
Old Navy 0.03% 1.41x
Maurices 0.04% 1.29x
Journeys 0.02% 1.26x
Carhartt 0.14% 1.21x
Chicos 0.01% 1.20x
Lane Bryant 0.01% 1.16x
LOFT 0.01% 1.11x
White House Black Market 0.01% 1.07x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is dayswithgrey.com.

Website Composition Index
dayswithgrey.com 1.05% 61.33x
toddlerapproved.com 2.40% 60.04x
myboredtoddler.com 1.90% 59.09x
happytoddlerplaytime.com 3.23% 58.79x
playtolearnpreschool.us 1.67% 57.18x
handsonaswegrow.com 3.82% 55.84x
teaching2and3yearolds.com 2.81% 55.64x
stayathomeeducator.com 1.95% 55.42x
pocketofpreschool.com 3.27% 54.84x
totschooling.net 2.17% 54.30x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.48% 29.02x
New Parents 1.85% 28.48x
Children's Learning Tools 6.65% 23.68x
Scrapbooking & Home Art Projects 5.57% 23.36x
Toys Shopping 0.05% 20.63x
Child Development 0.82% 19.46x
Mommy Bloggers 9.39% 18.89x
Family on a Budget 23.31% 18.38x
Canada Shopping - Kitchenware 0.24% 15.99x
Coupons & Family 6.35% 15.98x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female