Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 4.8 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 24.75% 14.36x
Homeschooling Parents 21.41% 14.10x
Involved Parents 17.89% 12.67x
Military Families 23.54% 11.62x
Mother's Day Celebrators 12.77% 11.55x
Parents with Kids 14.16% 11.34x
Shelf-Stable Food Content Readers 9.03% 10.42x
Teaching Resources Researchers 16.23% 10.13x
Working Parents 13.79% 10.07x
Photo Memory Makers 15.43% 9.70x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.44x
Carhartt 0.15% 1.25x
Old Navy 0.02% 1.19x
Victoria's Secret 0.02% 1.16x
Journeys 0.01% 1.09x
Mens Wearhouse 0.01% 1.05x
The Childrens Place 0.01% 0.87x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is messylittlemonster.com.

Website Composition Index
messylittlemonster.com 1.17% 38.25x
totschooling.net 1.93% 36.91x
fromabcstoacts.com 1.11% 36.46x
teaching2and3yearolds.com 1.97% 35.70x
powerfulmothering.com 1.13% 35.66x
toddlerapproved.com 1.04% 34.81x
theimaginationtree.com 1.61% 33.66x
handsonaswegrow.com 2.95% 32.86x
notimeforflashcards.com 2.42% 32.82x
growingajeweledrose.com 2.01% 30.78x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 3.81% 15.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 13.63x
Scrapbooking & Home Art Projects 3.80% 13.24x
Coupons & Family 4.73% 10.62x
Mommy Bloggers 6.81% 10.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.08% 8.86x
Family on a Budget 15.16% 8.60x
Child Development 1.65% 8.38x
Cheerleading 0.07% 8.26x
Youth Educational Resources 0.18% 8.16x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female