Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 3.8 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 44.78% 23.32x
Involved Parents 40.21% 20.35x
Parents with Kids 32.22% 19.54x
Working Parents 28.68% 15.99x
Coupon Researchers 24.53% 15.66x
Food Allergies Researchers 25.29% 14.94x
Photo Memory Makers 27.73% 14.48x
School Supply Shoppers 30.76% 14.48x
Day Care Users 29.73% 14.32x
Healthy Snacks Shoppers 23.09% 13.64x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Belk.

Location Composition Index
Belk 0.02% 1.29x
Express Outlets 0.00% 1.15x
LL Bean 0.01% 1.09x
Carhartt 0.20% 1.09x
Dressbarn 0.04% 1.07x
Old Navy 0.05% 0.97x
Lane Bryant 0.04% 0.96x
Gymboree 0.03% 0.93x
REI 0.02% 0.92x
Charlotte Russe 0.02% 0.91x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.15% 80.28x
teaching2and3yearolds.com 3.42% 76.68x
naeyc.org 1.17% 75.74x
fromabcstoacts.com 2.03% 75.04x
totschooling.net 3.32% 75.00x
sightandsoundreading.com 1.11% 72.79x
notimeforflashcards.com 4.19% 71.48x
stayathomeeducator.com 1.24% 71.06x
hubbardscupboard.org 1.02% 69.45x
pocketofpreschool.com 1.88% 68.88x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 2.64% 21.72x
Scrapbooking & Home Art Projects 9.32% 20.14x
Mommy Bloggers 10.08% 20.03x
Children's Learning Tools 14.29% 19.75x
Children's Health 5.83% 17.90x
Homeschooling 0.89% 17.01x
Coupons & Family 11.04% 16.59x
Family on a Budget 28.13% 14.15x
Parenting Blogs 2.41% 13.46x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.18% 13.41x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female