Dstillery Audiences

PARENTS WITH TODDLERS

Audience Size: 3.9 Million Devices

Explore the Parents with Toddlers Audience

Below you'll find more information about the Parents with Toddlers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Parents with Toddlers audience.

Dstillery Crafted Audiences

INTERESTS

The Parents with Toddlers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parents with Toddlers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 43.19% 21.91x
Involved Parents 37.53% 19.83x
Parents with Kids 30.49% 17.94x
Working Parents 28.57% 14.98x
Coupon Researchers 23.67% 14.27x
Food Allergies Researchers 25.46% 13.87x
School Supply Shoppers 30.45% 13.68x
Day Care Users 29.33% 13.54x
Photo Memory Makers 27.55% 13.32x
Healthy Snacks Shoppers 22.12% 12.65x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Interest attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parents with Toddlers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parents with Toddlers audience is Belk.

Location Composition Index
Belk 0.02% 1.39x
Carhartt 0.18% 1.08x
Dressbarn 0.03% 1.03x
Charlotte Russe 0.01% 1.01x
Lane Bryant 0.03% 1.01x
Old Navy 0.05% 0.97x
Aeropostale 0.02% 0.96x
Kate Spade 0.01% 0.94x
Chicos 0.03% 0.90x
Columbia 0.01% 0.84x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Location attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parents with Toddlers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parents with Toddlers audience is the-preschool-professor.com.

Website Composition Index
the-preschool-professor.com 0.28% 97.82x
preschools4all.com 0.13% 96.87x
makinglearningfun.com 0.30% 93.23x
schooltimesnippets.com 0.95% 85.26x
simplylearningkids.com 0.54% 84.06x
modernpreschool.com 0.54% 82.08x
kindergartenworksheetsandgames.com 0.35% 80.27x
stillplayingschool.com 1.18% 80.12x
thingstoshareandremember.com 0.57% 79.84x
childcareland.com 0.35% 78.88x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Web attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parents with Toddlers audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 2.67% 21.45x
Scrapbooking & Home Art Projects 7.74% 19.99x
Mommy Bloggers 8.13% 19.93x
Children's Learning Tools 14.72% 19.18x
Children's Health 6.40% 17.08x
Coupons & Family 9.49% 16.39x
Homeschooling 0.92% 15.91x
Family on a Budget 23.85% 14.14x
Parenting Blogs 2.23% 13.52x
Cheerleading 2.00% 12.39x
Composition Percentage: The overlap percentage between the Parents with Toddlers audience and the Content Affinity attribute.
Index: A comparison of the Parents with Toddlers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parents with Toddlers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999