Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.7 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 40.45% 34.90x
Liberal News Readers 38.17% 34.36x
Tampa and St Petersburg Trip Planners 37.67% 32.58x
Financial News Readers 33.98% 31.89x
Cleveland Cavaliers Fans 36.36% 31.26x
Cholesterol Researchers 30.76% 30.77x
Financial Business Intelligence Researchers 34.47% 30.54x
TV Advertising Professionals 32.27% 30.10x
Boston Trip Planners 33.07% 29.36x
Pittsburgh Steelers Fans 43.64% 29.16x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.24x
Dressbarn 0.01% 1.15x
Chicos 0.02% 1.08x
Jos A. Bank Clothiers 0.01% 1.07x
White House Black Market 0.02% 1.06x
Old Navy 0.02% 1.02x
Victoria's Secret 0.02% 0.95x
The Childrens Place 0.02% 0.90x
Gap 0.01% 0.89x
LOFT 0.01% 0.88x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 1.03% 62.93x
blackshoediaries.com 3.91% 57.75x
piaa.org 1.54% 56.26x
gantdaily.com 1.46% 55.78x
ldnews.com 2.13% 51.89x
northcentralpa.com 5.22% 50.87x
eveningsun.com 1.62% 49.93x
victorybellrings.com 2.03% 49.85x
cardiachill.com 1.08% 49.54x
lockhaven.com 2.07% 48.72x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 28.09% 24.47x
Central Pennsylvania Cluster 68.51% 21.60x
Pittsburgh News 53.89% 19.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 19.70x
Philadelphia Cluster 28.67% 17.83x
Horse Racing 0.42% 17.05x
New Jersey Travel Location Cluster 5.25% 16.85x
Mid-Atlantic Beaches 0.08% 16.03x
Ireland Cluster 5.37% 15.13x
Virginia Athletics 0.24% 14.97x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male