Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 1.5 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 56.94% 53.18x
Pittsburgh Steelers Fans 55.36% 50.36x
Retired Government Employees 11.38% 48.94x
Philadelphia Trip Planners 41.18% 42.45x
Cleveland Browns Fans 39.38% 36.37x
TV Advertising Professionals 17.55% 33.80x
Cincinnati Bengals Fans 39.06% 33.57x
ESPN Enthusiasts 21.41% 32.93x
Breast Cancer Fund Raisers 11.55% 31.55x
Advertising Professionals 18.89% 30.12x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Gap.

Location Composition Index
Gap 0.02% 4.86x
American Eagle Outfitters 0.01% 1.72x
Maurices 0.03% 1.40x
Zumiez 0.01% 1.22x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is dkpittsburghsports.com.

Website Composition Index
dkpittsburghsports.com 1.50% 79.57x
piaa.org 1.60% 77.13x
ldnews.com 2.36% 76.40x
wearecentralpa.com 6.95% 75.95x
blackshoediaries.com 4.70% 74.82x
eveningsun.com 1.41% 69.71x
sungazette.com 3.09% 68.85x
centredaily.com 5.22% 64.57x
lewistownsentinel.com 1.18% 63.45x
lockhaven.com 1.44% 63.29x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.57% 36.74x
Central Pennsylvania Cluster 55.86% 29.33x
Northeast Pennsylvania Cluster 24.59% 25.98x
Pittsburgh News 32.99% 23.74x
Philadelphia Cluster 16.83% 20.46x
New Jersey Travel Location Cluster 3.35% 19.70x
Ohio Universities 1.34% 18.18x
Assorted Topics (Viral Media, Paid Traffic) 11.13% 14.88x
Delaware Cluster 3.75% 14.22x
College Sports 0.18% 13.65x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male