Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 3.6 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 59.87% 40.22x
Philadelphia Trip Planners 46.30% 29.96x
Cleveland Cavaliers Fans 44.13% 29.58x
Tampa and St Petersburg Trip Planners 40.39% 28.47x
Liberal News Readers 41.49% 28.23x
Pittsburgh Steelers Fans 40.85% 27.11x
NFL Fans 40.79% 26.81x
South Carolina Gamecocks Fans 38.74% 26.81x
Olympic Sports Enthusiasts 50.10% 26.23x
Financial News Readers 38.67% 26.18x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.41x
Talbots 0.04% 1.36x
Brooks Brothers 0.03% 1.27x
Jos A. Bank Clothiers 0.04% 1.25x
The North Face 0.02% 1.18x
Bonobos 0.01% 1.15x
American Eagle Outfitters 0.06% 1.14x
Dressbarn 0.03% 1.13x
White House Black Market 0.06% 1.08x
Chicos 0.05% 1.04x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is witf.org.

Website Composition Index
witf.org 1.44% 65.00x
statecollege.com 4.38% 64.11x
visitcumberlandvalley.com 1.43% 63.74x
lewistownsentinel.com 1.04% 63.48x
victorybellrings.com 2.20% 63.20x
piaa.org 1.61% 63.10x
lockhaven.com 1.35% 60.88x
gopsusports.com 1.41% 60.39x
centredaily.com 8.60% 59.42x
ldnews.com 2.94% 58.61x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 24.36% 22.93x
Central Pennsylvania Cluster 51.97% 22.64x
Pittsburgh News 38.87% 18.36x
Lacrosse College Athletics 1.43% 18.33x
Philadelphia Cluster 22.28% 18.06x
New Jersey Travel Location Cluster 8.79% 17.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.57x
Mid-Atlantic Beaches 0.33% 16.48x
Delaware Cluster 6.46% 16.32x
Virginia Athletics 0.52% 15.33x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male