Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 3.2 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 59.67% 43.18x
Philadelphia Trip Planners 43.80% 32.84x
Cleveland Cavaliers Fans 40.59% 31.78x
Liberal News Readers 39.52% 31.10x
Tampa and St Petersburg Trip Planners 39.62% 30.52x
Financial News Readers 36.03% 29.04x
NFL Fans 39.03% 28.50x
Olympic Sports Enthusiasts 48.45% 28.34x
South Carolina Gamecocks Fans 38.05% 27.81x
Pittsburgh Steelers Fans 40.35% 27.74x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.61x
Jos A. Bank Clothiers 0.03% 1.33x
Brooks Brothers 0.02% 1.31x
Dressbarn 0.02% 1.24x
J. Crew 0.03% 1.22x
Talbots 0.02% 1.21x
Gymboree 0.03% 1.19x
American Apparel 0.01% 1.16x
The North Face 0.01% 1.15x
Journeys 0.06% 1.13x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 3.29% 49.85x
piaa.org 1.29% 48.18x
victorybellrings.com 1.70% 48.07x
witf.org 1.03% 47.69x
visitcumberlandvalley.com 1.14% 46.10x
gopsusports.com 1.06% 44.69x
lockhaven.com 1.17% 44.12x
centredaily.com 7.39% 44.04x
ldnews.com 2.56% 42.35x
blackshoediaries.com 5.16% 42.05x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 25.57% 24.37x
Central Pennsylvania Cluster 56.15% 23.72x
Lacrosse College Athletics 1.36% 20.26x
Pittsburgh News 40.71% 19.34x
New Jersey Travel Location Cluster 8.40% 19.13x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 18.72x
Philadelphia Cluster 22.35% 18.70x
Mid-Atlantic Beaches 0.30% 17.49x
Delaware Cluster 6.48% 17.42x
Virginia Athletics 0.51% 17.17x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male