Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 1.8 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 42.93% 44.28x
Liberal News Readers 38.25% 43.27x
Cleveland Cavaliers Fans 38.32% 40.15x
Financial News Readers 36.19% 40.01x
Tampa and St Petersburg Trip Planners 38.78% 39.98x
Financial Business Intelligence Researchers 35.33% 38.43x
Boston Trip Planners 33.15% 37.73x
Cholesterol Researchers 31.10% 37.30x
TV Advertising Professionals 33.75% 36.65x
Olympic Sports Enthusiasts 49.14% 35.62x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.36x
Zumiez 0.01% 1.32x
Dressbarn 0.01% 1.31x
Banana Republic 0.01% 1.24x
Mens Wearhouse 0.01% 1.22x
The Childrens Place 0.02% 1.14x
Express 0.01% 1.11x
Journeys 0.02% 1.07x
Aeropostale 0.01% 1.04x
Carhartt 0.11% 0.97x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 1.41% 73.92x
piaa.org 1.23% 60.13x
ldnews.com 2.40% 59.02x
victorybellrings.com 1.16% 58.10x
eveningsun.com 2.04% 56.70x
blackshoediaries.com 4.61% 56.53x
theburgnews.com 1.02% 54.05x
lockhaven.com 2.15% 53.32x
cardiachill.com 1.13% 52.57x
dkpittsburghsports.com 4.69% 52.53x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 30.55% 28.88x
Central Pennsylvania Cluster 68.19% 24.70x
Lacrosse College Athletics 0.48% 24.61x
Virginia Athletics 0.21% 23.64x
Pittsburgh News 57.12% 21.73x
Philadelphia Cluster 28.37% 21.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 21.02x
New Jersey Travel Location Cluster 6.40% 20.61x
Horse Racing 0.89% 20.00x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 19.50x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male