Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 1.2 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 40.17% 43.11x
Financial Business Intelligence Researchers 19.11% 36.62x
Pittsburgh Steelers Fans 41.04% 35.08x
TV Advertising Professionals 16.46% 33.37x
Advertising Professionals 18.08% 33.12x
Breast Cancer Fund Raisers 12.12% 32.14x
Cholesterol Researchers 7.35% 31.94x
Mens Fitness Publication Readers 12.20% 29.81x
Entertainment Industry Decision Makers 16.34% 29.21x
Junk Food Lovers 14.34% 29.00x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Gap.

Location Composition Index
Gap 0.02% 2.68x
Lululemon 0.02% 1.76x
American Eagle Outfitters 0.03% 1.68x
Lane Bryant 0.01% 1.67x
H&M 0.02% 1.51x
Mens Wearhouse 0.02% 1.27x
Zumiez 0.03% 1.27x
LOFT 0.01% 1.24x
Dressbarn 0.01% 1.24x
Talbots 0.01% 1.22x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 1.93% 88.17x
pittsburghsportsnow.com 1.88% 76.60x
blackshoediaries.com 5.01% 75.04x
dkpittsburghsports.com 3.34% 74.90x
ldnews.com 4.27% 74.58x
paweatheraction.com 2.52% 72.60x
statecollege.com 5.41% 72.25x
theburgnews.com 1.51% 71.47x
victorybellrings.com 4.31% 68.63x
eveningsun.com 2.82% 68.20x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.66% 46.18x
Central Pennsylvania Cluster 68.33% 28.26x
Northeast Pennsylvania Cluster 28.57% 26.93x
Pittsburgh News 45.26% 23.90x
New Jersey Travel Location Cluster 5.60% 21.63x
Ohio Universities 2.87% 19.95x
Philadelphia Cluster 25.55% 19.84x
Delaware Cluster 5.88% 17.00x
Assorted Topics (Viral Media, Paid Traffic) 17.69% 15.91x
Northern California Cluster 7.65% 15.24x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male