Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 3.4 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 59.85% 46.37x
Philadelphia Trip Planners 44.65% 36.36x
Cleveland Cavaliers Fans 40.43% 34.10x
Liberal News Readers 37.98% 33.67x
Tampa and St Petersburg Trip Planners 38.39% 31.53x
Financial News Readers 34.60% 30.95x
Olympic Sports Enthusiasts 46.23% 30.47x
NFL Fans 38.09% 30.29x
Pittsburgh Steelers Fans 39.75% 30.28x
UConn Huskies Fans 37.26% 29.50x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.59x
Bonobos 0.11% 1.46x
White House Black Market 0.43% 1.45x
Mens Wearhouse 0.50% 1.29x
Johnston and Murphy 0.58% 1.25x
REI 0.01% 1.18x
Talbots 0.04% 1.06x
Buckle 0.24% 1.04x
Gymboree 0.05% 1.03x
Free People 0.02% 1.00x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 1.15% 81.97x
statecollege.com 4.39% 66.77x
lockhaven.com 1.31% 63.01x
blackshoediaries.com 3.75% 62.84x
centredaily.com 7.83% 61.88x
witf.org 2.22% 61.80x
visitcumberlandvalley.com 1.76% 60.01x
ldnews.com 2.86% 59.36x
eveningsun.com 2.32% 57.91x
gopsusports.com 1.94% 57.33x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 48.75% 24.76x
Northeast Pennsylvania Cluster 25.24% 23.62x
Pittsburgh News 35.75% 18.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 18.36x
Lacrosse College Athletics 1.62% 18.29x
Philadelphia Cluster 22.54% 18.21x
New Jersey Travel Location Cluster 9.64% 17.63x
Mid-Atlantic Beaches 0.41% 16.65x
Delaware Cluster 6.87% 15.70x
Assorted Topics (Viral Media, Paid Traffic) 12.49% 15.37x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male