Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.2 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 44.55% 29.09x
Liberal News Readers 39.07% 26.21x
Financial News Readers 35.23% 25.04x
Cleveland Cavaliers Fans 37.88% 24.80x
Tampa and St Petersburg Trip Planners 38.36% 24.55x
Financial Business Intelligence Researchers 34.29% 23.72x
Pittsburgh Steelers Fans 43.35% 23.44x
Boston Trip Planners 33.26% 23.22x
NFL Fans 38.04% 23.18x
Olympic Sports Enthusiasts 46.06% 22.98x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.55x
American Eagle Outfitters 0.01% 1.45x
Journeys 0.02% 1.29x
Chicos 0.01% 1.28x
LOFT 0.01% 1.22x
The Childrens Place 0.02% 1.18x
Express 0.01% 1.14x
Gap 0.01% 1.09x
White House Black Market 0.01% 1.09x
Victoria's Secret 0.02% 1.08x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 2.60% 55.83x
victorybellrings.com 1.32% 54.10x
piaa.org 1.59% 53.05x
theburgnews.com 1.46% 50.67x
blackshoediaries.com 5.01% 45.61x
ldnews.com 3.79% 44.98x
theprogressnews.com 1.49% 44.03x
papreplive.com 1.16% 42.82x
northcentralpa.com 5.24% 42.69x
lewistownsentinel.com 1.52% 42.51x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 36.64% 22.59x
Lacrosse College Athletics 0.84% 19.85x
Central Pennsylvania Cluster 75.42% 17.03x
Pittsburgh News 60.97% 16.50x
Philadelphia Cluster 32.80% 16.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 15.57x
Virginia Athletics 0.28% 15.51x
New Jersey Travel Location Cluster 8.96% 15.17x
Delaware Cluster 8.38% 14.36x
Mid-Atlantic Beaches 0.27% 13.76x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male