Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 3.6 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 61.14% 47.91x
Philadelphia Trip Planners 44.57% 37.67x
Cleveland Cavaliers Fans 40.32% 36.20x
Liberal News Readers 37.81% 35.19x
Tampa and St Petersburg Trip Planners 39.12% 32.84x
Financial News Readers 34.94% 32.51x
NFL Fans 38.98% 32.17x
Olympic Sports Enthusiasts 47.05% 32.15x
Pittsburgh Steelers Fans 41.23% 31.70x
South Carolina Gamecocks Fans 37.45% 30.46x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Talbots.

Location Composition Index
Talbots 0.03% 1.58x
Brooks Brothers 0.02% 1.37x
Jos A. Bank Clothiers 0.04% 1.33x
The North Face 0.01% 1.31x
Ann Taylor 0.01% 1.25x
J. Crew 0.04% 1.19x
Uniqlo 0.01% 1.15x
Gymboree 0.04% 1.15x
American Eagle Outfitters 0.04% 1.15x
White House Black Market 0.04% 1.13x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 4.26% 64.97x
witf.org 1.60% 64.05x
lewistownsentinel.com 1.01% 63.24x
visitcumberlandvalley.com 1.51% 62.22x
piaa.org 1.39% 61.52x
lockhaven.com 1.36% 60.21x
gopsusports.com 1.51% 59.40x
ldnews.com 2.98% 59.35x
centredaily.com 8.34% 59.23x
victorybellrings.com 2.25% 58.94x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 50.98% 25.73x
Northeast Pennsylvania Cluster 25.38% 25.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 20.30x
Pittsburgh News 38.43% 19.47x
Philadelphia Cluster 22.53% 19.04x
Lacrosse College Athletics 1.52% 19.01x
New Jersey Travel Location Cluster 9.13% 18.62x
Mid-Atlantic Beaches 0.35% 18.10x
Delaware Cluster 6.70% 16.85x
Assorted Topics (Viral Media, Paid Traffic) 13.22% 16.03x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male