Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.2 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 41.18% 39.30x
Liberal News Readers 38.04% 37.68x
Financial News Readers 34.64% 35.45x
Tampa and St Petersburg Trip Planners 39.20% 35.38x
Cleveland Cavaliers Fans 37.88% 35.24x
Financial Business Intelligence Researchers 34.57% 34.40x
Cholesterol Researchers 30.72% 33.85x
Boston Trip Planners 32.70% 33.16x
TV Advertising Professionals 33.05% 32.59x
Online Health Researchers 29.81% 32.26x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 1.07% 66.89x
piaa.org 1.23% 52.40x
blackshoediaries.com 4.46% 52.20x
ldnews.com 2.34% 51.56x
eveningsun.com 1.83% 48.70x
northcentralpa.com 5.22% 47.58x
centredaily.com 10.42% 47.40x
dkpittsburghsports.com 3.98% 47.16x
lockhaven.com 2.11% 46.78x
theburgnews.com 1.02% 46.28x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 28.98% 26.38x
Central Pennsylvania Cluster 67.11% 23.47x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 22.10x
Pittsburgh News 55.16% 21.17x
Philadelphia Cluster 28.67% 19.18x
New Jersey Travel Location Cluster 5.69% 18.63x
Horse Racing 0.58% 18.07x
Mid-Atlantic Beaches 0.12% 18.07x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 17.61x
Lacrosse College Athletics 0.37% 16.87x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male