Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.6 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 56.03% 31.63x
Philadelphia Trip Planners 37.30% 23.93x
Pittsburgh Steelers Fans 32.34% 22.17x
Cleveland Cavaliers Fans 28.11% 20.02x
Liberal News Readers 25.55% 19.77x
NFL Fans 25.96% 19.22x
Tampa and St Petersburg Trip Planners 25.46% 17.48x
MLB Fans 25.02% 17.40x
Pittsburgh Penguins Fans 27.59% 17.32x
Financial News Readers 24.25% 17.01x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Intermix.

Location Composition Index
Intermix 0.01% 1.77x
Talbots 0.06% 1.43x
Ralph Lauren 0.01% 1.42x
H&M 0.05% 1.35x
Lululemon 0.05% 1.34x
Ann Taylor 0.02% 1.33x
LL Bean 0.01% 1.26x
Lane Bryant 0.05% 1.23x
J. Crew 0.03% 1.17x
LOFT 0.04% 1.16x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is cbssports.com.

Website Composition Index
cbssports.com 50.95% 12.14x
chicagotribune.com 56.65% 11.53x
wsj.com 51.27% 10.94x
marketwatch.com 45.89% 10.77x
theatlantic.com 45.25% 10.37x
money.cnn.com 64.40% 10.28x
tmz.com 50.16% 10.20x
vox.com 42.72% 10.12x
sports.yahoo.com 40.51% 9.92x
snopes.com 42.41% 9.89x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 48.75% 29.93x
Northeast Pennsylvania Cluster 27.00% 24.82x
Pittsburgh News 28.44% 20.28x
Philadelphia Cluster 24.13% 20.13x
New Jersey Travel Location Cluster 13.28% 17.19x
Lacrosse College Athletics 2.66% 16.81x
Mid-Atlantic Beaches 0.39% 15.56x
Delaware Cluster 6.07% 15.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.75% 15.34x
Virginia Athletics 0.75% 13.14x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999