Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.6 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 60.52% 47.55x
Philadelphia Trip Planners 41.42% 35.86x
Cleveland Cavaliers Fans 33.82% 32.84x
Liberal News Readers 33.57% 31.97x
Pittsburgh Steelers Fans 35.60% 31.94x
Tampa and St Petersburg Trip Planners 33.87% 29.55x
UConn Huskies Fans 32.99% 28.50x
South Carolina Gamecocks Fans 31.52% 28.38x
Olympic Sports Enthusiasts 40.02% 28.04x
NFL Fans 32.84% 27.95x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 1.65x
Jos A. Bank Clothiers 0.43% 1.62x
Club Monaco 0.02% 1.38x
Intermix 0.02% 1.35x
REI 0.02% 1.35x
Bonobos 0.09% 1.33x
Talbots 0.06% 1.31x
White House Black Market 0.34% 1.28x
Mens Wearhouse 0.52% 1.19x
Johnston and Murphy 0.36% 1.15x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 2.37% 122.31x
lockhaven.com 1.73% 98.43x
cpbj.com 1.63% 98.11x
lewistownsentinel.com 1.41% 96.04x
statecollege.com 6.65% 94.32x
blackshoediaries.com 5.05% 89.30x
centredaily.com 10.86% 86.64x
alleghenycounty.us 1.74% 86.07x
ldnews.com 3.37% 85.58x
sungazette.com 2.52% 85.42x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 53.34% 26.38x
Northeast Pennsylvania Cluster 29.43% 24.83x
Pittsburgh News 34.82% 19.61x
Philadelphia Cluster 24.28% 19.36x
Lacrosse College Athletics 2.14% 19.11x
New Jersey Travel Location Cluster 11.65% 17.91x
Mid-Atlantic Beaches 0.45% 16.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 16.56x
Delaware Cluster 7.44% 15.99x
Local & Travel England - North Midlands 0.06% 15.43x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male