Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 3.1 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 41.63% 32.14x
Liberal News Readers 35.66% 28.08x
Cleveland Cavaliers Fans 35.80% 27.01x
Financial News Readers 32.64% 26.17x
Tampa and St Petersburg Trip Planners 35.33% 26.04x
Pittsburgh Steelers Fans 40.83% 26.02x
Olympic Sports Enthusiasts 43.70% 24.77x
Financial Business Intelligence Researchers 31.45% 24.70x
NFL Fans 35.97% 24.51x
Boston Trip Planners 30.19% 24.40x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.32x
Journeys 0.01% 1.13x
Maurices 0.01% 1.00x
Carhartt 0.14% 0.93x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is statecollege.com.

Website Composition Index
statecollege.com 2.93% 64.55x
piaa.org 1.68% 61.17x
victorybellrings.com 1.45% 61.03x
theburgnews.com 1.36% 55.64x
lewistownsentinel.com 1.58% 52.09x
theprogressnews.com 1.50% 51.68x
blackshoediaries.com 5.16% 51.32x
northcentralpa.com 4.95% 50.16x
ldnews.com 4.13% 49.53x
centredaily.com 11.09% 49.15x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 36.14% 24.56x
Lacrosse College Athletics 0.99% 20.95x
Central Pennsylvania Cluster 71.81% 19.73x
Pittsburgh News 57.31% 17.86x
Philadelphia Cluster 30.12% 17.33x
Virginia Athletics 0.35% 16.27x
New Jersey Travel Location Cluster 8.56% 16.23x
Mid-Atlantic Beaches 0.22% 16.15x
Environmental Conservation 0.08% 15.80x
Upstate New York State Athletics 0.12% 14.92x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male