Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 1.4 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 24.10% 39.85x
Philadelphia Trip Planners 30.79% 39.13x
Tampa and St Petersburg Trip Planners 27.95% 38.19x
Financial News Readers 19.66% 33.58x
Financial Business Intelligence Researchers 22.56% 33.14x
Olympic Sports Enthusiasts 38.28% 32.02x
Pittsburgh Steelers Fans 41.86% 31.19x
TV Advertising Professionals 19.54% 29.98x
Cholesterol Researchers 12.27% 29.83x
Advertising Professionals 20.43% 29.68x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.58x
Jos A. Bank Clothiers 0.01% 1.54x
J. Crew 0.01% 1.53x
Hollister 0.01% 1.46x
Lane Bryant 0.01% 1.42x
Talbots 0.01% 1.33x
H&M 0.01% 1.32x
Maurices 0.04% 1.31x
Eddie Bauer 0.01% 1.26x
Aeropostale 0.01% 1.16x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is blackshoediaries.com.

Website Composition Index
blackshoediaries.com 4.83% 68.34x
statecollege.com 4.21% 63.70x
piaa.org 2.40% 62.73x
cardiachill.com 1.07% 61.76x
pittsburghsportsnow.com 2.38% 61.67x
victorybellrings.com 4.68% 59.21x
psu.edu 4.18% 58.62x
sungazette.com 3.72% 57.67x
ldnews.com 5.48% 56.83x
northcentralpa.com 6.72% 54.73x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.21% 38.24x
Central Pennsylvania Cluster 70.35% 25.32x
Northeast Pennsylvania Cluster 28.58% 24.76x
New Jersey Travel Location Cluster 7.33% 21.30x
Pittsburgh News 49.78% 21.26x
Lacrosse College Athletics 0.19% 18.48x
Ohio Universities 3.89% 18.28x
Philadelphia Cluster 29.37% 17.71x
Delaware Cluster 7.32% 17.18x
Northern California Cluster 9.40% 14.84x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male