Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.1 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 39.09% 37.26x
Liberal News Readers 37.75% 37.13x
Tampa and St Petersburg Trip Planners 36.86% 35.31x
Financial News Readers 33.60% 33.85x
Cleveland Cavaliers Fans 36.70% 33.80x
Cholesterol Researchers 29.51% 33.12x
Financial Business Intelligence Researchers 33.85% 32.84x
TV Advertising Professionals 31.24% 32.39x
Boston Trip Planners 30.78% 31.98x
Olympic Sports Enthusiasts 46.78% 31.76x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.33x
Gymboree 0.01% 1.00x
Dressbarn 0.02% 0.96x
Mens Wearhouse 0.03% 0.94x
Chicos 0.02% 0.92x
White House Black Market 0.02% 0.91x
The Childrens Place 0.02% 0.91x
Gap 0.01% 0.89x
LOFT 0.01% 0.89x
Victoria's Secret 0.02% 0.86x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 1.31% 67.47x
statecollege.com 1.19% 66.89x
gantdaily.com 1.06% 66.21x
ldnews.com 2.13% 58.07x
blackshoediaries.com 4.62% 55.04x
gettysburgtimes.com 1.76% 53.02x
centredaily.com 9.96% 52.29x
eveningsun.com 1.81% 52.09x
paweatheraction.com 5.18% 52.01x
nextpittsburgh.com 1.42% 52.01x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 26.74% 24.29x
Central Pennsylvania Cluster 65.62% 22.51x
Pittsburgh News 50.64% 19.85x
Philadelphia Cluster 27.69% 17.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 17.48x
New Jersey Travel Location Cluster 5.09% 16.75x
Virginia Athletics 0.17% 16.13x
Assorted Topics (Viral Media, Paid Traffic) 18.55% 14.40x
Cuba & Mexico Media 0.06% 14.27x
Environmental Conservation 0.06% 14.27x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male