Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2.6 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest Composition Index
Republicans 55.76% 35.50x
Philadelphia Trip Planners 37.86% 26.77x
Pittsburgh Steelers Fans 34.25% 23.69x
Cleveland Cavaliers Fans 30.67% 23.04x
Liberal News Readers 27.09% 22.89x
NFL Fans 28.47% 21.52x
MLB Fans 26.76% 20.08x
Financial News Readers 25.33% 19.56x
Tampa and St Petersburg Trip Planners 28.98% 19.54x
NCAA Fans 26.99% 19.47x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.64x
Jos A. Bank Clothiers 0.11% 1.56x
Talbots 0.06% 1.51x
Chicos 0.06% 1.45x
Lane Bryant 0.05% 1.45x
Dressbarn 0.05% 1.32x
Banana Republic 0.05% 1.26x
Charlotte Russe 0.02% 1.24x
Coach 0.07% 1.22x
LOFT 0.04% 1.18x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 2.71% 117.13x
lockhaven.com 1.57% 101.23x
politicspa.com 1.23% 101.21x
visitcumberlandvalley.com 2.17% 99.32x
lewistownsentinel.com 1.19% 97.74x
ldnews.com 2.57% 96.75x
statecollege.com 5.41% 95.91x
victorybellrings.com 1.19% 93.11x
centredaily.com 8.88% 91.89x
blackshoediaries.com 4.62% 91.37x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 48.13% 29.68x
Northeast Pennsylvania Cluster 26.82% 25.72x
Philadelphia Cluster 23.50% 20.94x
Pittsburgh News 28.60% 20.72x
Lacrosse College Athletics 2.59% 18.33x
New Jersey Travel Location Cluster 12.60% 18.19x
Mid-Atlantic Beaches 0.37% 16.85x
Delaware Cluster 5.88% 16.65x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.57% 16.33x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.32% 14.30x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male