PENN STATE NITTANY LIONS FANS

Audience Size: 2.6 Million Devices

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Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Republicans.

Interest	Composition	Index
Republicans	56.03%	31.63x
Philadelphia Trip Planners	37.30%	23.93x
Pittsburgh Steelers Fans	32.34%	22.17x
Cleveland Cavaliers Fans	28.11%	20.02x
Liberal News Readers	25.55%	19.77x
NFL Fans	25.96%	19.22x
Tampa and St Petersburg Trip Planners	25.46%	17.48x
MLB Fans	25.02%	17.40x
Pittsburgh Penguins Fans	27.59%	17.32x
Financial News Readers	24.25%	17.01x

Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.

Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Intermix.

Location	Composition	Index
Intermix	0.01%	1.77x
Talbots	0.06%	1.43x
Ralph Lauren	0.01%	1.42x
H&M	0.05%	1.35x
Lululemon	0.05%	1.34x
Ann Taylor	0.02%	1.33x
LL Bean	0.01%	1.26x
Lane Bryant	0.05%	1.23x
J. Crew	0.03%	1.17x
LOFT	0.04%	1.16x

Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.

Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is cbssports.com.

Website	Composition	Index
cbssports.com	50.95%	12.14x
chicagotribune.com	56.65%	11.53x
wsj.com	51.27%	10.94x
marketwatch.com	45.89%	10.77x
theatlantic.com	45.25%	10.37x
money.cnn.com	64.40%	10.28x
tmz.com	50.16%	10.20x
vox.com	42.72%	10.12x
sports.yahoo.com	40.51%	9.92x
snopes.com	42.41%	9.89x

Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.

Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	48.75%	29.93x
Northeast Pennsylvania Cluster	27.00%	24.82x
Pittsburgh News	28.44%	20.28x
Philadelphia Cluster	24.13%	20.13x
New Jersey Travel Location Cluster	13.28%	17.19x
Lacrosse College Athletics	2.66%	16.81x
Mid-Atlantic Beaches	0.39%	15.56x
Delaware Cluster	6.07%	15.47x
Assorted Topics #11662 (Viral Media, Paid Traffic)	5.75%	15.34x
Virginia Athletics	0.75%	13.14x

Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.

Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age and income brackets.

Age

35-44

Income

$75,000-$99,999