Dstillery Audiences

PENN STATE NITTANY LIONS FANS

Audience Size: 2 Million Devices

Explore the Penn State Nittany Lions Fans Audience

Below you'll find more information about the Penn State Nittany Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Penn State Nittany Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Penn State Nittany Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Penn State Nittany Lions Fans audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 34.97% 41.08x
Liberal News Readers 31.49% 40.55x
Tampa and St Petersburg Trip Planners 32.35% 39.38x
Financial News Readers 26.88% 36.83x
Cleveland Cavaliers Fans 32.80% 36.18x
Financial Business Intelligence Researchers 28.46% 35.90x
Cholesterol Researchers 21.26% 35.13x
Olympic Sports Enthusiasts 43.00% 34.21x
TV Advertising Professionals 25.26% 33.71x
Boston Trip Planners 24.41% 33.68x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Interest attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Penn State Nittany Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Penn State Nittany Lions Fans audience is Coach.

Location Composition Index
Coach 0.01% 1.03x
J. Crew 0.01% 1.00x
Jos A. Bank Clothiers 0.02% 0.95x
Talbots 0.01% 0.94x
American Eagle Outfitters 0.02% 0.94x
Gymboree 0.02% 0.87x
Banana Republic 0.02% 0.81x
Mens Wearhouse 0.02% 0.80x
Carhartt 0.18% 0.78x
Dressbarn 0.02% 0.78x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Location attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Penn State Nittany Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Penn State Nittany Lions Fans audience is piaa.org.

Website Composition Index
piaa.org 1.68% 64.03x
blackshoediaries.com 5.39% 60.09x
statecollege.com 1.99% 59.56x
gettysburgtimes.com 1.55% 59.04x
theburgnews.com 1.07% 55.85x
nextpittsburgh.com 1.14% 54.47x
victorybellrings.com 4.48% 54.11x
sungazette.com 3.35% 52.87x
centredaily.com 11.20% 52.70x
bucsdugout.com 1.57% 52.53x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Web attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Penn State Nittany Lions Fans audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.87% 29.50x
Northeast Pennsylvania Cluster 26.06% 26.52x
Central Pennsylvania Cluster 66.38% 25.68x
Pittsburgh News 50.15% 21.82x
Philadelphia Cluster 27.44% 19.54x
New Jersey Travel Location Cluster 5.72% 19.11x
Delaware Cluster 5.95% 15.88x
Assorted Topics (Viral Media, Paid Traffic) 18.98% 15.19x
Hobby Vehicles 0.20% 14.55x
Upstate New York Local Information Cluster 18.31% 13.62x
Composition Percentage: The overlap percentage between the Penn State Nittany Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Penn State Nittany Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Penn State Nittany Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male