PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.8 Million Devices

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Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	24.69%	21.78x
Renaissance Faire Visitors	24.95%	14.88x
Northeastern Voters	22.81%	13.42x
Philadelphia Trip Planners	12.67%	12.93x
Mid-Range Grocery Shoppers	22.11%	12.82x
Pittsburgh Penguins Fans	16.98%	12.54x
Chocolate Lovers	18.08%	12.40x
Ice Cream Shoppers	15.76%	12.17x
Pittsburgh Steelers Fans	14.87%	10.88x
Pittsburgh Pirates Fans	16.26%	10.71x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Carhartt.

Location	Composition	Index
Carhartt	0.04%	0.87x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is buckslocalnews.com.

Website	Composition	Index
buckslocalnews.com	1.25%	39.83x
wearecentralpa.com	10.79%	38.07x
eveningsun.com	1.12%	37.80x
buckscountycouriertimes.com	5.20%	36.14x
altoonamirror.com	2.07%	35.89x
gettysburgtimes.com	1.10%	35.82x
yorkdispatch.com	3.73%	33.64x
theintell.com	1.41%	33.22x
dailyamerican.com	1.19%	32.95x
ydr.com	11.47%	32.14x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	38.79%	13.67x
Northeast Pennsylvania Cluster	14.15%	13.45x
South Carolina Beach Travel	0.12%	11.41x
Mid-Atlantic Beaches	0.07%	11.26x
Delaware Cluster	3.81%	11.19x
Philadelphia Cluster	16.09%	11.14x
New Jersey Travel Location Cluster	2.96%	10.23x
Concert Posters	0.01%	8.08x
Rural Living	0.02%	7.93x
Pittsburgh News	19.34%	7.72x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female