Dstillery Audiences

PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 4.1 Million Devices

Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 32.43% 24.81x
Renaissance Faire Visitors 29.12% 16.74x
Northeastern Voters 24.70% 15.87x
Mid-Range Grocery Shoppers 26.26% 15.35x
Chocolate Lovers 20.16% 12.87x
Philadelphia Trip Planners 16.80% 12.81x
Pittsburgh Penguins Fans 18.04% 12.70x
Ice Cream Shoppers 18.82% 12.61x
Norfolk and Virginia Beach Trip Planners 21.33% 11.82x
Pittsburgh Pirates Fans 17.67% 11.34x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.28x
Carhartt 0.12% 0.89x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is eveningsun.com.

Website Composition Index
eveningsun.com 2.47% 39.39x
buckslocalnews.com 1.44% 39.33x
gettysburgtimes.com 1.45% 38.55x
buckscountycouriertimes.com 5.69% 36.75x
altoonamirror.com 3.28% 36.36x
piaa.org 1.06% 35.67x
therecordherald.com 1.21% 35.64x
theprogressnews.com 1.06% 35.00x
statecollege.com 1.67% 34.07x
publicopiniononline.com 2.46% 33.87x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.22% 15.76x
Rural Living 0.02% 14.87x
Northeast Pennsylvania Cluster 21.34% 14.80x
Central Pennsylvania Cluster 49.73% 14.74x
Lacrosse College Athletics 0.62% 12.62x
Philadelphia Cluster 19.98% 12.47x
New Jersey Travel Location Cluster 6.24% 12.37x
Delaware Cluster 5.81% 11.97x
South Carolina Beach Travel 1.04% 11.95x
Upstate New York State Athletics 0.08% 9.25x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female