Dstillery Audiences

PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 3.6 Million Devices

Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 27.84% 65.02x
Renaissance Faire Visitors 26.99% 46.13x
Chocolate Lovers 18.18% 42.06x
Philadelphia Trip Planners 13.92% 41.96x
Northeastern Voters 22.16% 41.75x
Mid-Range Grocery Shoppers 23.58% 38.33x
Ice Cream Shoppers 14.77% 38.27x
Hallmark Channel Movie Fans 13.64% 35.33x
Pittsburgh Penguins Fans 11.93% 34.91x
Spa and Pool Owners 14.77% 33.86x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Old Navy.

Location Composition Index
Old Navy 0.06% 2.73x
The Childrens Place 0.01% 1.18x
Carhartt 0.17% 1.13x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is theburgnews.com.

Website Composition Index
theburgnews.com 1.03% 37.50x
buckslocalnews.com 1.77% 36.20x
eveningsun.com 2.73% 34.31x
gettysburgtimes.com 1.67% 34.25x
buckscountycouriertimes.com 6.21% 33.83x
theprogressnews.com 1.07% 33.69x
statecollege.com 1.40% 31.40x
therecordherald.com 1.21% 31.01x
dailyamerican.com 1.79% 30.97x
theintell.com 3.16% 30.93x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 52.56% 23.46x
Delaware Cluster 5.97% 20.78x
Northeast Pennsylvania Cluster 19.89% 20.63x
Philadelphia Cluster 18.75% 19.56x
Online Ticket Buyers 3.98% 18.47x
New Jersey Travel Location Cluster 5.11% 17.50x
Promo Codes 1.99% 13.85x
Rural Living 0.02% 13.28x
Sports News & Apparel 4.83% 11.35x
Pittsburgh News 19.89% 11.12x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female