Explore the Pennsylvania County and Local Fair Visitors Audience
Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.
INTERESTS
The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 27.84% | 65.02x |
| Renaissance Faire Visitors | 26.99% | 46.13x |
| Chocolate Lovers | 18.18% | 42.06x |
| Philadelphia Trip Planners | 13.92% | 41.96x |
| Northeastern Voters | 22.16% | 41.75x |
| Mid-Range Grocery Shoppers | 23.58% | 38.33x |
| Ice Cream Shoppers | 14.77% | 38.27x |
| Hallmark Channel Movie Fans | 13.64% | 35.33x |
| Pittsburgh Penguins Fans | 11.93% | 34.91x |
| Spa and Pool Owners | 14.77% | 33.86x |
Composition Percentage:
The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
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APPAREL RETAILERS
The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.06% | 2.73x |
| The Childrens Place | 0.01% | 1.18x |
| Carhartt | 0.17% | 1.13x |
Composition Percentage:
The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
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WEBSITES
The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is theburgnews.com.
| Website | Composition | Index |
| theburgnews.com | 1.03% | 37.50x |
| buckslocalnews.com | 1.77% | 36.20x |
| eveningsun.com | 2.73% | 34.31x |
| gettysburgtimes.com | 1.67% | 34.25x |
| buckscountycouriertimes.com | 6.21% | 33.83x |
| theprogressnews.com | 1.07% | 33.69x |
| statecollege.com | 1.40% | 31.40x |
| therecordherald.com | 1.21% | 31.01x |
| dailyamerican.com | 1.79% | 30.97x |
| theintell.com | 3.16% | 30.93x |
Composition Percentage:
The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 52.56% | 23.46x |
| Delaware Cluster | 5.97% | 20.78x |
| Northeast Pennsylvania Cluster | 19.89% | 20.63x |
| Philadelphia Cluster | 18.75% | 19.56x |
| Online Ticket Buyers | 3.98% | 18.47x |
| New Jersey Travel Location Cluster | 5.11% | 17.50x |
| Promo Codes | 1.99% | 13.85x |
| Rural Living | 0.02% | 13.28x |
| Sports News & Apparel | 4.83% | 11.35x |
| Pittsburgh News | 19.89% | 11.12x |
Composition Percentage:
The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
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DEMOGRAPHICS
The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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