Dstillery Audiences

PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 3.7 Million Devices

Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 24.36% 20.54x
Northeastern Voters 22.10% 14.19x
Renaissance Faire Visitors 30.02% 13.98x
Mid-Range Grocery Shoppers 25.19% 13.07x
Chocolate Lovers 17.55% 12.06x
Pittsburgh Penguins Fans 18.88% 11.12x
Ice Cream Shoppers 19.16% 10.99x
Philadelphia Trip Planners 15.74% 10.81x
Philadelphia Phillies Fans 17.09% 10.67x
Pittsburgh Pirates Fans 14.74% 10.48x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is LOFT.

Location Composition Index
LOFT 0.01% 1.41x
Gymboree 0.01% 1.36x
Chicos 0.01% 1.35x
The Childrens Place 0.02% 1.23x
White House Black Market 0.01% 1.21x
Banana Republic 0.01% 1.19x
Gap 0.01% 1.15x
Dressbarn 0.01% 1.15x
American Eagle Outfitters 0.01% 1.01x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is buckslocalnews.com.

Website Composition Index
buckslocalnews.com 1.38% 34.44x
buckscountycouriertimes.com 5.36% 33.24x
eveningsun.com 1.75% 32.62x
gettysburgtimes.com 1.12% 31.93x
wearecentralpa.com 9.06% 31.16x
theintell.com 2.20% 30.26x
altoonamirror.com 2.37% 29.60x
dailyamerican.com 1.29% 28.67x
yorkdispatch.com 4.87% 28.55x
ydr.com 14.09% 27.51x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 16.96% 11.50x
Rural Living 0.02% 11.16x
Delaware Cluster 5.45% 10.38x
Central Pennsylvania Cluster 40.12% 10.19x
Mid-Atlantic Beaches 0.17% 9.95x
Philadelphia Cluster 17.76% 9.72x
Lacrosse College Athletics 0.34% 9.52x
New Jersey Travel Location Cluster 4.86% 9.47x
South Carolina Beach Travel 0.45% 9.05x
Virginia Athletics 0.11% 6.93x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female