Dstillery Audiences

PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.7 Million Devices

Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 23.17% 23.78x
Renaissance Faire Visitors 24.76% 15.68x
Philadelphia Trip Planners 10.86% 14.67x
Northeastern Voters 20.47% 12.59x
Chocolate Lovers 16.50% 12.40x
Mid-Range Grocery Shoppers 20.99% 12.26x
Ice Cream Shoppers 12.98% 11.76x
Pittsburgh Penguins Fans 13.98% 11.37x
Washington DC Trip Planners 10.42% 11.05x
Spa and Pool Owners 10.93% 10.64x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.10x
American Eagle Outfitters 0.01% 0.98x
Lane Bryant 0.01% 0.90x
Buckle 0.01% 0.89x
Carhartt 0.13% 0.86x
Old Navy 0.02% 0.84x
Mens Wearhouse 0.02% 0.80x
Maurices 0.02% 0.76x
The Childrens Place 0.01% 0.76x
Journeys 0.01% 0.73x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is wearecentralpa.com.

Website Composition Index
wearecentralpa.com 14.86% 39.67x
altoonamirror.com 3.05% 34.14x
cumberlink.com 2.07% 33.79x
fox43.com 9.39% 32.42x
wjactv.com 6.79% 32.01x
statecollege.com 2.02% 30.33x
gettysburgtimes.com 1.35% 30.32x
local21news.com 5.53% 29.75x
tribdem.com 4.13% 28.42x
paweatheraction.com 2.10% 27.83x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 39.69% 15.01x
Northeast Pennsylvania Cluster 13.82% 12.83x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.69% 11.16x
Philadelphia Cluster 16.12% 10.52x
New Jersey Travel Location Cluster 3.00% 9.00x
Delaware Cluster 3.55% 8.79x
Motorsports 0.20% 7.93x
Rural Living 0.01% 7.84x
Hobby Vehicles 0.10% 7.51x
Pittsburgh News 16.79% 7.23x
Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female