PENNSYLVANIA COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.2 Million Devices

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Explore the Pennsylvania County and Local Fair Visitors Audience

Below you'll find more information about the Pennsylvania County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pennsylvania County and Local Fair Visitors audience.

INTERESTS

The Pennsylvania County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pennsylvania County and Local Fair Visitors audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	27.18%	22.38x
Renaissance Faire Visitors	26.43%	16.34x
Northeastern Voters	24.22%	14.63x
Mid-Range Grocery Shoppers	22.93%	13.54x
Philadelphia Trip Planners	14.24%	13.29x
Pittsburgh Penguins Fans	18.34%	13.11x
Chocolate Lovers	19.68%	12.95x
Ice Cream Shoppers	17.22%	12.80x
Pittsburgh Steelers Fans	15.87%	11.42x
Pittsburgh Pirates Fans	17.29%	11.32x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Interest attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

APPAREL RETAILERS

The Pennsylvania County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pennsylvania County and Local Fair Visitors audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.93x
Carhartt	0.06%	1.00x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Location attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

WEBSITES

The Pennsylvania County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pennsylvania County and Local Fair Visitors audience is buckslocalnews.com.

Website	Composition	Index
buckslocalnews.com	1.34%	44.13x
eveningsun.com	1.46%	42.33x
wearecentralpa.com	11.85%	42.10x
gettysburgtimes.com	1.26%	40.30x
buckscountycouriertimes.com	6.08%	39.39x
altoonamirror.com	2.53%	38.88x
yorkdispatch.com	4.60%	36.71x
theintell.com	1.85%	36.56x
dailyamerican.com	1.37%	36.31x
ldnews.com	1.43%	34.29x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Web attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pennsylvania County and Local Fair Visitors audience is Mid-Atlantic Beaches.

Content Affinity	Composition	Index
Mid-Atlantic Beaches	0.12%	16.00x
Northeast Pennsylvania Cluster	15.85%	14.36x
Central Pennsylvania Cluster	42.52%	14.35x
South Carolina Beach Travel	0.24%	13.49x
Delaware Cluster	4.40%	12.39x
Rural Living	0.03%	12.00x
Philadelphia Cluster	17.42%	11.76x
New Jersey Travel Location Cluster	3.47%	10.98x
Lacrosse College Athletics	0.20%	10.92x
Virginia Athletics	0.07%	8.29x

Composition Percentage: The overlap percentage between the Pennsylvania County and Local Fair Visitors audience and the Content Affinity attribute.

Index: A comparison of the Pennsylvania County and Local Fair Visitors audience to the internet population.

DEMOGRAPHICS

The Pennsylvania County and Local Fair Visitors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female