Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 22.18% 16.86x
Credit Card Researchers 22.26% 16.56x
Boston Trip Planners 19.63% 16.44x
Philadelphia Trip Planners 19.75% 16.08x
Mens Business Clothes Shoppers 18.98% 15.98x
Personal Stock Portfolio Managers 19.17% 15.89x
Cleveland Cavaliers Fans 18.83% 15.88x
Auto Insurance Shoppers 20.08% 15.73x
Tutoring Resources Researchers 20.39% 15.60x
Tax Filers 19.93% 15.54x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.11x
Bonobos 0.15% 1.88x
Uniqlo 0.03% 1.68x
Topshop 0.03% 1.56x
Saint Laurent Paris 0.01% 1.50x
Intermix 0.01% 1.45x
Jos A. Bank Clothiers 0.35% 1.44x
White House Black Market 0.46% 1.42x
Club Monaco 0.02% 1.40x
Hugo Boss 0.05% 1.38x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.03% 33.28x
probuilds.net 1.51% 27.32x
weei.com 1.17% 25.40x
wowdb.com 1.04% 24.08x
thecapitalideas.com 1.47% 22.37x
pennmedicine.org 1.00% 22.16x
leagueofgraphs.com 1.25% 21.97x
ctvisit.com 1.17% 21.65x
visitnj.org 1.27% 21.09x
sportsjamm.com 1.04% 20.22x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.17% 11.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 11.03x
Alternative Streaming Services 0.18% 10.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.49% 10.85x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.33% 10.38x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 10.22x
Personal Finance Researchers 4.44% 9.87x
College Sports 1.20% 9.87x
Men's Dress Shirt Shopping 0.64% 9.74x
Institutional Investing 1.37% 9.41x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male