Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 16.09% 9.87x
Penn State Nittany Lions Fans 14.29% 9.53x
New York Yankees Fans 16.08% 9.52x
Online Payroll Services Users 18.75% 9.50x
Mens Business Clothes Shoppers 14.45% 9.45x
Detroit Trip Planners 16.80% 9.41x
Cleveland Cavaliers Fans 13.54% 9.30x
ESPN Enthusiasts 14.78% 9.23x
MLB Fans 14.21% 9.20x
Tax Filers 14.25% 9.18x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.77x
The Childrens Place 0.02% 1.52x
Journeys 0.02% 1.49x
Victoria's Secret 0.02% 1.46x
Dressbarn 0.01% 1.39x
Mens Wearhouse 0.01% 1.22x
Carhartt 0.15% 1.13x
Old Navy 0.01% 1.05x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 1.73% 30.57x
leagueoflegends.com 1.66% 25.44x
probuilds.net 1.27% 24.78x
counterstats.net 1.57% 24.16x
warcraftlogs.com 1.58% 17.83x
wowprogress.com 1.10% 17.02x
leagueofgraphs.com 1.33% 16.75x
metasrc.com 1.07% 15.88x
diablofans.com 1.14% 15.84x
goal.com 9.26% 15.51x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.10% 12.21x
College Sports 0.69% 10.91x
Institutional Investing 0.49% 9.83x
Men's Fashion Shopping 0.06% 8.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 8.90x
Illinois College Sports 0.12% 8.83x
New England & Ivy League Sports 0.90% 8.54x
Alternative Streaming Services 0.08% 8.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 7.81x
Lacrosse College Athletics 0.34% 7.79x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male