Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 25.98% 14.34x
Personal Investment Researchers 24.43% 14.16x
Boston Trip Planners 20.87% 13.85x
Coffee Lovers 23.23% 13.37x
Philadelphia Trip Planners 19.02% 13.13x
Auto Insurance Shoppers 20.48% 12.65x
Mens Fitness Publication Readers 16.07% 12.60x
Travel Reward Points Enthusiasts 21.05% 12.52x
Tax Filers 19.82% 12.46x
Men's Clothing Shoppers 19.13% 12.39x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.33% 1.72x
Uniqlo 0.02% 1.67x
Hugo Boss 0.05% 1.66x
Joe's Jeans 0.01% 1.64x
LL Bean 0.01% 1.62x
Intermix 0.01% 1.58x
American Apparel 0.05% 1.52x
Lululemon 0.08% 1.50x
Calvin Klein 0.01% 1.47x
Express Outlets 0.00% 1.45x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 1.57% 41.41x
learnvest.com 1.35% 40.42x
quicken.com 1.94% 34.47x
wgbh.org 1.11% 32.70x
probuilds.net 1.59% 32.53x
thepointsguy.com 1.26% 31.69x
thecapitalideas.com 1.83% 31.59x
talksport.com 1.23% 31.03x
fox25boston.com 1.74% 30.41x
thecollegeinvestor.com 1.89% 30.25x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.54% 11.98x
Upstate New York State Athletics 0.25% 11.69x
Institutional Investing 1.86% 10.74x
Personal Finance Researchers 7.86% 10.68x
Men's Dress Shirt Shopping 1.95% 10.12x
Washington D.C. Hotels 0.03% 10.08x
Alternative Streaming Services 0.43% 9.63x
Online Games 2.00% 9.42x
Job Interview Process 2.52% 9.15x
College Sports 1.66% 9.03x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male