Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Video Gamers.

Interest Composition Index
Video Gamers 15.21% 10.80x
New York Yankees Fans 15.79% 10.74x
Coffee Lovers 14.15% 10.63x
Video and Computer Gaming Enthusiasts 15.95% 10.56x
Movie and Game Review Readers 12.99% 10.48x
eSports Enthusiasts 16.91% 10.45x
Penn State Nittany Lions Fans 13.71% 10.31x
Blockbuster Movie Fans 15.27% 10.22x
Game of Thrones Fans 15.80% 9.98x
Mens Business Clothes Shoppers 11.47% 9.94x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is H&M.

Location Composition Index
H&M 0.01% 1.51x
Gymboree 0.02% 1.45x
Dressbarn 0.01% 1.39x
White House Black Market 0.02% 1.28x
Hollister 0.01% 1.18x
Chicos 0.02% 1.14x
Mens Wearhouse 0.02% 1.12x
Express 0.02% 1.11x
Banana Republic 0.01% 1.11x
Gap 0.01% 1.09x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is warcraftlogs.com.

Website Composition Index
warcraftlogs.com 2.39% 19.08x
raider.io 1.57% 18.74x
goal.com 11.04% 18.08x
transfermarkt.us 1.26% 18.05x
bavarianfootballworks.com 1.50% 17.97x
wowprogress.com 1.26% 17.21x
mmo-champion.com 2.97% 16.95x
warcrafttavern.com 1.08% 16.73x
prowrestlingsheet.com 1.77% 15.98x
pistonpowered.com 1.42% 15.94x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.03% 9.23x
Institutional Investing 0.06% 8.92x
Concert Posters 0.02% 8.81x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 8.68x
Home Decoration - Crafts & Kids 0.02% 7.72x
Phone & Computer Game Downloaders 0.04% 7.67x
Upstate New York State Athletics 0.02% 7.44x
Roleplay & Fantasy Games 0.06% 7.29x
Tattoos & Costumes 0.02% 7.28x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 7.24x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male