Explore the Personal Bank Comparison Researchers Audience
Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.
INTERESTS
The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 25.98% | 14.34x |
| Personal Investment Researchers | 24.43% | 14.16x |
| Boston Trip Planners | 20.87% | 13.85x |
| Coffee Lovers | 23.23% | 13.37x |
| Philadelphia Trip Planners | 19.02% | 13.13x |
| Auto Insurance Shoppers | 20.48% | 12.65x |
| Mens Fitness Publication Readers | 16.07% | 12.60x |
| Travel Reward Points Enthusiasts | 21.05% | 12.52x |
| Tax Filers | 19.82% | 12.46x |
| Men's Clothing Shoppers | 19.13% | 12.39x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.33% | 1.72x |
| Uniqlo | 0.02% | 1.67x |
| Hugo Boss | 0.05% | 1.66x |
| Joe's Jeans | 0.01% | 1.64x |
| LL Bean | 0.01% | 1.62x |
| Intermix | 0.01% | 1.58x |
| American Apparel | 0.05% | 1.52x |
| Lululemon | 0.08% | 1.50x |
| Calvin Klein | 0.01% | 1.47x |
| Express Outlets | 0.00% | 1.45x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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WEBSITES
The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.
| Website | Composition | Index |
| lolcounter.com | 1.57% | 41.41x |
| learnvest.com | 1.35% | 40.42x |
| quicken.com | 1.94% | 34.47x |
| wgbh.org | 1.11% | 32.70x |
| probuilds.net | 1.59% | 32.53x |
| thepointsguy.com | 1.26% | 31.69x |
| thecapitalideas.com | 1.83% | 31.59x |
| talksport.com | 1.23% | 31.03x |
| fox25boston.com | 1.74% | 30.41x |
| thecollegeinvestor.com | 1.89% | 30.25x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.54% | 11.98x |
| Upstate New York State Athletics | 0.25% | 11.69x |
| Institutional Investing | 1.86% | 10.74x |
| Personal Finance Researchers | 7.86% | 10.68x |
| Men's Dress Shirt Shopping | 1.95% | 10.12x |
| Washington D.C. Hotels | 0.03% | 10.08x |
| Alternative Streaming Services | 0.43% | 9.63x |
| Online Games | 2.00% | 9.42x |
| Job Interview Process | 2.52% | 9.15x |
| College Sports | 1.66% | 9.03x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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