Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 14.36% 15.92x
Entertainment Industry Decision Makers 7.31% 15.32x
Doctor Who Fans 13.07% 15.13x
Blockbuster Movie Fans 13.41% 14.42x
Streaming Video Fans 11.58% 14.28x
Trendy Shoe Shoppers 3.85% 14.16x
Penn State Nittany Lions Fans 11.90% 14.06x
TV Advertising Professionals 5.83% 14.03x
Breast Cancer Fund Raisers 4.70% 13.64x
New York Yankees Fans 13.47% 13.58x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.13x
Gap 0.02% 1.91x
Mens Wearhouse 0.02% 1.63x
American Eagle Outfitters 0.03% 1.52x
White House Black Market 0.02% 1.43x
Dressbarn 0.02% 1.39x
Zumiez 0.03% 1.26x
Maurices 0.04% 1.23x
Aeropostale 0.02% 1.20x
Old Navy 0.03% 1.18x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is raider.io.

Website Composition Index
raider.io 1.36% 24.19x
goal.com 6.30% 22.34x
thatballsouttahere.com 1.52% 21.28x
philliesnation.com 1.10% 19.56x
kayfabenews.com 1.84% 19.28x
warcraftlogs.com 2.93% 19.11x
1051thebounce.com 1.33% 18.53x
section215.com 1.92% 18.19x
warcrafttavern.com 1.57% 17.60x
bavarianfootballworks.com 1.25% 17.58x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.02% 9.40x
Job Interview Process 0.04% 7.84x
Philadelphia Cluster 9.13% 7.18x
Studio & Franchise Video Game Players 1.65% 6.92x
College Sports 0.11% 6.90x
Online Games 1.02% 6.78x
Upstate New York Travel Cluster 2.57% 6.77x
New Jersey Travel Location Cluster 1.72% 6.73x
Northeast Pennsylvania Cluster 6.77% 6.43x
Detroit News 7.34% 6.39x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male