Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 17.10% 11.94x
Cleveland Cavaliers Fans 15.26% 11.51x
Mens Business Clothes Shoppers 14.55% 11.39x
Philadelphia Trip Planners 14.49% 11.18x
Auto Insurance Shoppers 14.11% 11.16x
Tax Filers 15.25% 11.14x
Executive Travelers 14.00% 11.11x
Credit Card Researchers 15.46% 11.04x
Penn State Nittany Lions Fans 15.33% 11.01x
Online Payroll Services Users 17.39% 10.93x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.43x
Old Navy 0.02% 1.43x
Journeys 0.01% 1.36x
Victoria's Secret 0.01% 1.14x
Carhartt 0.14% 1.08x
Mens Wearhouse 0.01% 1.07x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.42% 33.14x
probuilds.net 1.62% 28.28x
leagueoflegends.com 2.32% 28.14x
counterstats.net 2.02% 27.74x
riftherald.com 1.05% 22.82x
warcraftlogs.com 1.39% 19.53x
leagueofgraphs.com 1.52% 19.16x
wowprogress.com 1.10% 19.04x
metasrc.com 1.02% 18.99x
diablofans.com 1.18% 16.88x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.12% 15.24x
College Sports 0.82% 11.99x
Alternative Streaming Services 0.08% 11.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 10.60x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 10.58x
Apartment & Community Real Estate Researchers 0.07% 10.31x
Institutional Investing 0.54% 10.04x
New England & Ivy League Sports 1.11% 9.54x
Lacrosse College Athletics 0.44% 9.18x
Personal Finance Researchers 2.20% 8.58x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male