Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Doctor Who Fans.

Interest Composition Index
Doctor Who Fans 8.42% 16.31x
Blockbuster Movie Fans 9.03% 15.12x
Entertainment Industry Decision Makers 9.68% 14.86x
Philadelphia Trip Planners 13.83% 14.53x
TV Advertising Professionals 7.13% 14.17x
Podcast Listeners 9.53% 13.78x
Retired Government Employees 3.06% 13.73x
Drama Show Watchers 9.33% 13.66x
Penn State Nittany Lions Fans 12.08% 13.31x
Streaming Video Fans 12.25% 13.15x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.75x
Mens Wearhouse 0.01% 1.59x
Zumiez 0.01% 1.54x
Maurices 0.03% 1.37x
Urban Outfitters 0.01% 1.12x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is goal.com.

Website Composition Index
goal.com 6.77% 20.53x
warcrafttavern.com 1.50% 19.04x
section215.com 1.06% 18.98x
thatballsouttahere.com 1.23% 18.71x
blizzardwatch.com 1.86% 17.54x
bavarianfootballworks.com 1.14% 17.06x
mmo-champion.com 3.36% 16.31x
philadelphia.cbslocal.com 3.89% 15.55x
kayfabenews.com 1.30% 15.48x
wearecentralpa.com 1.53% 15.37x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.01% 7.51x
Promo Codes 0.03% 7.17x
Philadelphia Cluster 5.78% 6.95x
Upstate New York Travel Cluster 2.05% 6.81x
Online Games 0.69% 6.58x
New Jersey Travel Location Cluster 1.11% 6.53x
Ohio Universities 0.48% 6.33x
Detroit News 5.66% 6.29x
Writing Resources 0.02% 6.26x
Studio & Franchise Video Game Players 1.27% 6.24x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male