Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 23.66% 20.57x
Coffee Lovers 22.15% 20.06x
Boston Trip Planners 19.37% 19.69x
Tutoring Resources Researchers 22.41% 18.90x
Tax Filers 19.61% 18.65x
Philadelphia Trip Planners 18.66% 18.63x
Auto Insurance Shoppers 20.67% 18.55x
Mens Business Clothes Shoppers 18.89% 18.22x
Personal Investment Researchers 22.28% 18.00x
Travel Reward Points Enthusiasts 19.92% 18.00x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.40x
Mens Wearhouse 0.46% 1.22x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.27% 41.88x
quicken.com 1.56% 39.36x
whoscored.com 1.06% 35.54x
foxroach.com 1.00% 34.56x
probuilds.net 1.93% 34.35x
fox25boston.com 1.39% 34.08x
riftherald.com 1.15% 33.69x
thecollegeinvestor.com 1.38% 33.18x
modells.com 1.15% 31.66x
weei.com 2.74% 30.76x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.50% 12.86x
Institutional Investing 1.88% 12.47x
Personal Finance Researchers 7.58% 11.93x
Job Interview Process 2.03% 11.21x
Online Games 2.02% 11.04x
New Jersey Travel Location Cluster 6.18% 10.90x
College Sports 1.71% 10.69x
Celebrity Gossip 2.26% 10.02x
New England & Ivy League Sports 3.38% 9.94x
Personal Investment & Advisor Researchers 8.25% 9.93x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male