Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 13.28% 13.74x
Philadelphia Trip Planners 10.35% 13.52x
Doctor Who Fans 15.50% 13.40x
Movie and Game Review Readers 11.79% 13.14x
New York Yankees Fans 14.53% 13.05x
Blockbuster Movie Fans 15.83% 13.02x
Entertainment Industry Decision Makers 9.60% 12.96x
Streaming Video Fans 13.62% 12.73x
Penn State Nittany Lions Fans 12.49% 12.67x
TV Advertising Professionals 8.02% 12.13x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is H&M.

Location Composition Index
H&M 0.01% 1.65x
Zumiez 0.01% 1.28x
White House Black Market 0.01% 1.25x
Dressbarn 0.01% 1.24x
Gymboree 0.01% 1.24x
Victoria's Secret 0.02% 1.20x
Jos A. Bank Clothiers 0.01% 1.16x
Express 0.01% 1.14x
Journeys 0.02% 1.13x
Lane Bryant 0.01% 1.08x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is raider.io.

Website Composition Index
raider.io 1.40% 21.73x
warcrafttavern.com 1.19% 20.03x
goal.com 7.58% 19.65x
thatballsouttahere.com 1.55% 18.42x
philliesnation.com 1.02% 17.76x
mmo-champion.com 2.66% 17.57x
kayfabenews.com 2.35% 16.96x
venatusmedia.com 1.16% 16.75x
bavarianfootballworks.com 1.20% 16.74x
thegoodphight.com 1.05% 16.57x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.03% 7.53x
Upstate New York Travel Cluster 2.72% 6.88x
Studio & Franchise Video Game Players 1.54% 6.82x
Philadelphia Cluster 10.13% 6.60x
Online Games 1.14% 6.54x
Northeast Pennsylvania Cluster 6.83% 6.33x
Feminism 0.10% 6.33x
Detroit News 7.83% 6.19x
RPG & MMO Video Game Fans 9.29% 6.05x
New York City Real Estate Research Cluster 2.31% 6.04x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male