Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 14.92% 13.85x
Penn State Nittany Lions Fans 14.21% 13.48x
New York Yankees Fans 16.21% 13.30x
Cleveland Cavaliers Fans 12.14% 13.17x
Philadelphia Trip Planners 12.45% 12.81x
Movie and Game Review Readers 13.30% 12.69x
MLB Fans 13.95% 12.62x
Restaurant Menu Researchers 15.99% 12.61x
Tax Filers 12.94% 12.50x
Video and Computer Gaming Enthusiasts 15.07% 12.48x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.47x
Zumiez 0.01% 1.26x
White House Black Market 0.01% 1.20x
Journeys 0.02% 1.19x
Express 0.01% 1.17x
Carhartt 0.12% 1.16x
Victoria's Secret 0.02% 1.00x
Old Navy 0.01% 0.94x
The Childrens Place 0.01% 0.94x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 1.14% 35.92x
counterstats.net 1.21% 24.20x
goal.com 9.47% 22.09x
pistonpowered.com 1.05% 20.25x
howardhanna.com 1.20% 19.88x
elitesportsny.com 1.18% 19.47x
warcraftlogs.com 2.26% 19.36x
barcablaugranes.com 1.03% 19.31x
sidelionreport.com 1.28% 18.41x
leagueofgraphs.com 1.08% 18.25x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 16.71x
Men's Fashion Shopping 0.03% 13.86x
College Sports 0.39% 13.63x
Institutional Investing 0.16% 11.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 10.91x
Electronic Document Assembly 0.02% 10.61x
New England & Ivy League Sports 0.48% 10.01x
Lacrosse College Athletics 0.20% 9.78x
Roleplay & Fantasy Games 0.12% 9.75x
Apartment & Community Real Estate Researchers 0.02% 9.09x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male