Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Personal Investment Researchers.

Interest Composition Index
Personal Investment Researchers 25.87% 14.02x
Credit Card Researchers 27.33% 13.98x
Boston Trip Planners 21.95% 13.68x
Telecom Industry 19.38% 13.05x
Philadelphia Trip Planners 19.50% 12.91x
Coffee Lovers 23.79% 12.62x
Mens Fitness Publication Readers 16.25% 12.57x
Tech and Video games Industry 19.99% 12.55x
Men's Clothing Shoppers 18.44% 12.49x
Travel Reward Points Enthusiasts 22.19% 12.33x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.46x
Levi Strauss 0.01% 1.44x
Eddie Bauer 0.01% 1.42x
Urban Outfitters 0.05% 1.39x
Ann Taylor 0.02% 1.37x
American Apparel 0.03% 1.34x
H&M 0.04% 1.33x
Talbots 0.04% 1.23x
Kate Spade 0.02% 1.22x
Forever 21 0.04% 1.22x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolnexus.com.

Website Composition Index
lolnexus.com 0.26% 76.58x
citizensbank.com 0.24% 61.60x
statechampsnetwork.com 0.12% 55.30x
find-mba.com 0.12% 50.38x
playhousesquare.org 0.26% 50.03x
hathawayfunerals.com 0.09% 48.71x
nerfplz.com 0.33% 48.38x
riotgames.com 0.12% 47.48x
itemlive.com 0.18% 46.78x
askmrrobot.com 0.14% 46.44x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.60% 11.59x
Upstate New York State Athletics 0.24% 11.15x
Personal Finance Researchers 8.12% 10.52x
Institutional Investing 1.89% 10.35x
Men's Dress Shirt Shopping 1.96% 10.29x
Feminism 1.07% 9.42x
New England & Ivy League Sports 3.26% 9.08x
Online Games 1.94% 8.80x
College Sports 1.55% 8.72x
Alternative Streaming Services 0.51% 8.68x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000