Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 26.54% 15.65x
Boston Trip Planners 21.13% 15.26x
Coffee Lovers 24.23% 14.87x
Personal Investment Researchers 25.48% 14.62x
Philadelphia Trip Planners 19.36% 14.45x
Tutoring Resources Researchers 26.25% 14.36x
Tax Filers 21.42% 13.93x
Auto Insurance Shoppers 22.47% 13.79x
Travel Reward Points Enthusiasts 22.49% 13.76x
Mens Fitness Publication Readers 16.68% 13.67x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.23x
Calvin Klein 0.02% 2.17x
Uniqlo 0.03% 2.04x
Supreme 0.02% 1.93x
Joe's Jeans 0.01% 1.81x
Intermix 0.02% 1.80x
Patagonia 0.03% 1.74x
American Apparel 0.06% 1.70x
LL Bean 0.01% 1.70x
Levi Strauss 0.02% 1.67x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 1.98% 48.52x
learnvest.com 1.14% 45.79x
quicken.com 1.82% 39.90x
thepointsguy.com 1.08% 36.13x
fox25boston.com 1.56% 36.12x
thecollegeinvestor.com 1.64% 35.83x
foxroach.com 1.08% 35.61x
riftherald.com 1.09% 34.40x
modells.com 1.32% 34.09x
probuilds.net 1.78% 33.95x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.52% 13.69x
Upstate New York State Athletics 0.27% 12.01x
Institutional Investing 1.95% 11.78x
Washington D.C. Hotels 0.03% 11.68x
Alternative Streaming Services 0.41% 11.66x
Men's Dress Shirt Shopping 1.78% 11.54x
Personal Finance Researchers 8.11% 11.45x
Job Interview Process 2.33% 10.59x
Assorted Topics (Safari, Health, Wellness, Sports) 0.25% 10.41x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.84% 10.41x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male