Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 23.16% 16.99x
Coffee Lovers 22.70% 16.87x
Boston Trip Planners 19.03% 16.82x
Tutoring Resources Researchers 20.30% 16.62x
Mens Business Clothes Shoppers 18.09% 16.25x
Philadelphia Trip Planners 18.74% 16.23x
Personal Stock Portfolio Managers 19.10% 16.13x
Auto Insurance Shoppers 19.63% 16.08x
Tax Filers 19.33% 15.82x
Cleveland Cavaliers Fans 16.03% 15.56x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.18x
Everlane 0.01% 1.87x
Bonobos 0.14% 1.87x
Club Monaco 0.03% 1.71x
Intermix 0.03% 1.69x
Uniqlo 0.03% 1.42x
REI 0.03% 1.41x
Jos A. Bank Clothiers 0.41% 1.39x
Armani 0.04% 1.36x
LL Bean 0.01% 1.34x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.03% 31.27x
probuilds.net 1.57% 27.56x
weei.com 1.84% 21.59x
riftherald.com 1.11% 20.86x
edvisors.com 1.30% 20.57x
cdw.com 1.10% 19.81x
ctvisit.com 1.65% 19.67x
pennmedicine.org 1.60% 18.76x
schwab.com 1.04% 18.65x
football365.com 1.14% 18.16x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.21% 12.91x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 12.67x
Alternative Streaming Services 0.26% 12.18x
Washington D.C. Hotels 0.01% 11.49x
Men's Dress Shirt Shopping 1.10% 10.61x
College Sports 1.48% 10.56x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.66% 10.55x
Personal Finance Researchers 6.20% 10.38x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 10.09x
Institutional Investing 1.68% 9.67x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male