Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 17.42% 12.89x
Mens Business Clothes Shoppers 17.01% 12.38x
Credit Card Researchers 17.42% 12.33x
Executive Travelers 17.60% 12.25x
Cleveland Cavaliers Fans 16.01% 12.23x
Boston Trip Planners 15.35% 12.16x
Philadelphia Trip Planners 15.60% 12.06x
Tax Filers 17.57% 12.02x
Auto Insurance Shoppers 16.37% 12.01x
Career Focused Individuals 17.38% 11.80x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.98x
The Childrens Place 0.01% 1.56x
Journeys 0.01% 1.32x
Carhartt 0.13% 1.22x
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 1.15x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.35% 34.26x
counterstats.net 1.80% 25.35x
leagueoflegends.com 3.17% 25.07x
probuilds.net 1.70% 23.91x
riftherald.com 1.11% 21.81x
warcraftlogs.com 1.29% 19.14x
leagueofgraphs.com 1.47% 18.80x
wowprogress.com 1.07% 18.48x
goal.com 8.34% 17.09x
pistonpowered.com 1.08% 16.93x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.15% 13.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 12.06x
Institutional Investing 0.88% 11.49x
College Sports 0.94% 11.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 10.73x
Alternative Streaming Services 0.10% 10.73x
Personal Finance Researchers 2.93% 9.85x
New England & Ivy League Sports 1.47% 9.64x
Job Interview Process 0.43% 9.57x
Lacrosse College Athletics 0.51% 8.53x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male