PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

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Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest	Composition	Index
Coffee Lovers	14.53%	11.82x
New York Yankees Fans	15.69%	11.73x
Penn State Nittany Lions Fans	14.00%	11.61x
Movie and Game Review Readers	12.56%	11.08x
Philadelphia Trip Planners	11.52%	11.00x
Video Gamers	14.84%	11.00x
Blockbuster Movie Fans	14.75%	10.94x
Video and Computer Gaming Enthusiasts	15.32%	10.92x
Cleveland Cavaliers Fans	11.78%	10.78x
Mens Business Clothes Shoppers	10.94%	10.67x

Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.

Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.19x

Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.

Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is goal.com.

Website	Composition	Index
goal.com	9.32%	20.21x
counterstats.net	1.11%	19.99x
wowprogress.com	1.32%	18.91x
bavarianfootballworks.com	1.04%	18.25x
pistonpowered.com	1.17%	18.18x
warcraftlogs.com	2.36%	18.10x
elitesportsny.com	1.01%	17.74x
mmo-champion.com	3.04%	17.02x
sidelionreport.com	1.18%	16.83x
raider.io	1.66%	16.56x

Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.

Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	0.03%	11.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	0.06%	9.82x
Roleplay & Fantasy Games	0.09%	9.58x
Institutional Investing	0.09%	9.47x
College Sports	0.28%	9.35x
Chemicals	0.03%	9.25x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.03%	8.87x
Cigars	0.02%	8.82x
New Jersey Travel Location Cluster	2.33%	7.70x
Home Decoration - Crafts & Kids	0.04%	7.59x

Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.

Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male