Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 20.91% 14.05x
Credit Card Researchers 21.37% 13.51x
Tutoring Resources Researchers 19.11% 13.42x
Auto Insurance Shoppers 18.71% 12.78x
Personal Investment Researchers 18.72% 12.73x
Boston Trip Planners 17.84% 12.67x
Philadelphia Trip Planners 16.90% 12.53x
Tax Filers 17.71% 12.50x
Mens Business Clothes Shoppers 16.43% 12.48x
Personal Stock Portfolio Managers 17.69% 12.27x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.38x
Club Monaco 0.03% 1.68x
Intermix 0.02% 1.58x
Bonobos 0.09% 1.58x
Hugo Boss 0.05% 1.49x
Jos A. Bank Clothiers 0.44% 1.42x
Eddie Bauer 0.05% 1.37x
American Apparel 0.06% 1.33x
Johnston and Murphy 0.19% 1.30x
Forever 21 0.08% 1.28x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.53% 35.90x
quicken.com 1.27% 32.20x
probuilds.net 2.07% 30.97x
whoscored.com 1.14% 30.75x
fox25boston.com 1.20% 26.92x
thecollegeinvestor.com 1.14% 26.39x
riftherald.com 1.22% 25.22x
edvisors.com 1.73% 25.21x
weei.com 2.47% 24.64x
schwab.com 1.34% 23.20x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.22% 12.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 11.38x
Alternative Streaming Services 0.33% 11.31x
College Sports 1.54% 9.80x
Men's Dress Shirt Shopping 1.29% 9.75x
Personal Finance Researchers 5.91% 9.73x
Institutional Investing 1.03% 9.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.22% 9.23x
Job Interview Process 1.54% 9.14x
Law School Research Cluster 0.37% 9.11x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male