Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 22.58% 12.55x
Boston Trip Planners 21.67% 12.15x
Credit Card Researchers 23.65% 12.11x
Cleveland Cavaliers Fans 19.65% 12.10x
Philadelphia Trip Planners 20.51% 11.77x
Auto Insurance Shoppers 22.89% 11.72x
New York Yankees Fans 18.70% 11.58x
Personal Stock Portfolio Managers 23.19% 11.55x
Tax Filers 24.24% 11.55x
Mens Business Clothes Shoppers 23.22% 11.48x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.76x
Club Monaco 0.01% 1.69x
Bonobos 0.01% 1.52x
Uniqlo 0.02% 1.50x
American Apparel 0.03% 1.49x
Armani 0.02% 1.47x
The North Face 0.02% 1.44x
Madewell 0.02% 1.42x
Gap 0.08% 1.36x
J. Crew 0.05% 1.35x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.20% 28.49x
counterstats.net 1.22% 24.91x
probuilds.net 1.54% 23.50x
leagueoflegends.com 3.63% 18.68x
leagueofgraphs.com 1.22% 18.58x
iflmylife.com 1.31% 15.85x
goal.com 7.75% 15.81x
landof10.com 1.66% 15.17x
diablofans.com 1.06% 15.13x
minq.com 1.06% 14.58x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 11.03x
Upstate New York State Athletics 0.15% 10.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.30% 9.89x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.15% 9.50x
Alternative Streaming Services 0.13% 9.39x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 9.33x
College Sports 1.01% 9.24x
Personal Finance Researchers 3.37% 9.09x
Institutional Investing 1.03% 9.07x
New Jersey Travel Location Cluster 4.02% 8.38x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male