Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 13.91% 12.35x
Video Gamers 14.71% 12.31x
Video and Computer Gaming Enthusiasts 16.11% 12.09x
New York Yankees Fans 14.90% 12.06x
Movie and Game Review Readers 12.34% 11.98x
Blockbuster Movie Fans 14.89% 11.91x
Penn State Nittany Lions Fans 13.22% 11.68x
eSports Enthusiasts 16.98% 11.59x
Streaming Video Fans 13.22% 11.34x
Philadelphia Trip Planners 10.65% 11.11x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is H&M.

Location Composition Index
H&M 0.02% 1.57x
Banana Republic 0.02% 1.43x
Hollister 0.02% 1.30x
Talbots 0.01% 1.27x
Dressbarn 0.02% 1.26x
Forever 21 0.01% 1.17x
The Childrens Place 0.03% 1.16x
Gymboree 0.02% 1.16x
LOFT 0.02% 1.15x
Gap 0.02% 1.11x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is football-espana.net.

Website Composition Index
football-espana.net 1.06% 26.30x
raider.io 1.42% 22.38x
wowprogress.com 1.13% 21.83x
warcraftlogs.com 2.33% 21.08x
bavarianfootballworks.com 1.58% 20.19x
goal.com 10.63% 20.13x
warcrafttavern.com 1.20% 19.24x
mmo-champion.com 2.75% 18.79x
prowrestlingsheet.com 1.33% 18.12x
barcablaugranes.com 1.38% 17.02x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.02% 11.18x
Alternative Streaming Services 0.06% 10.13x
Chemicals 0.02% 9.25x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 7.81x
Ohio Universities 1.45% 6.98x
Studio & Franchise Video Game Players 1.24% 6.63x
Disease Cluster 0.02% 6.51x
New Jersey Travel Location Cluster 1.95% 6.48x
Detroit News 9.24% 6.47x
Hudson Valley New York Media 3.31% 6.40x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male