Dstillery Audiences

PERSONAL BANK COMPARISON RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Personal Bank Comparison Researchers Audience

Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 21.00% 17.14x
Credit Card Researchers 21.79% 16.70x
Boston Trip Planners 19.10% 16.69x
Cleveland Cavaliers Fans 18.65% 16.43x
Philadelphia Trip Planners 19.07% 16.40x
Personal Stock Portfolio Managers 18.85% 16.22x
Mens Business Clothes Shoppers 18.99% 16.06x
Tax Filers 19.55% 15.94x
Auto Insurance Shoppers 19.92% 15.93x
Men's Clothing Shoppers 19.07% 15.47x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 2.01x
Brooks Brothers 0.03% 1.75x
Uniqlo 0.02% 1.67x
The North Face 0.02% 1.62x
Ann Taylor 0.02% 1.57x
Bonobos 0.01% 1.57x
Hugo Boss 0.03% 1.54x
Zara 0.02% 1.53x
American Apparel 0.02% 1.42x
Armani 0.02% 1.41x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is lolcounter.com.

Website Composition Index
lolcounter.com 2.25% 35.54x
probuilds.net 1.64% 29.01x
thecapitalideas.com 1.25% 23.77x
leagueofgraphs.com 1.26% 23.05x
landof10.com 2.50% 19.74x
iflmylife.com 2.34% 19.71x
goal.com 8.28% 19.16x
theidleman.com 1.01% 19.09x
dingit.tv 1.37% 18.35x
football365.com 1.08% 18.25x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.42% 11.63x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 11.53x
Upstate New York State Athletics 0.17% 11.34x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.26% 11.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.15% 11.05x
Alternative Streaming Services 0.17% 11.03x
Personal Finance Researchers 4.07% 10.22x
Cars, Travel & Food 0.19% 9.81x
Institutional Investing 1.31% 9.78x
College Sports 1.20% 9.61x
Composition Percentage: The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male