Explore the Personal Bank Comparison Researchers Audience
Below you'll find more information about the Personal Bank Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Bank Comparison Researchers audience.
INTERESTS
The Personal Bank Comparison Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Bank Comparison Researchers audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 13.28% | 13.74x |
| Philadelphia Trip Planners | 10.35% | 13.52x |
| Doctor Who Fans | 15.50% | 13.40x |
| Movie and Game Review Readers | 11.79% | 13.14x |
| New York Yankees Fans | 14.53% | 13.05x |
| Blockbuster Movie Fans | 15.83% | 13.02x |
| Entertainment Industry Decision Makers | 9.60% | 12.96x |
| Streaming Video Fans | 13.62% | 12.73x |
| Penn State Nittany Lions Fans | 12.49% | 12.67x |
| TV Advertising Professionals | 8.02% | 12.13x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Bank Comparison Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Bank Comparison Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.65x |
| Zumiez | 0.01% | 1.28x |
| White House Black Market | 0.01% | 1.25x |
| Dressbarn | 0.01% | 1.24x |
| Gymboree | 0.01% | 1.24x |
| Victoria's Secret | 0.02% | 1.20x |
| Jos A. Bank Clothiers | 0.01% | 1.16x |
| Express | 0.01% | 1.14x |
| Journeys | 0.02% | 1.13x |
| Lane Bryant | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Location attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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WEBSITES
The Personal Bank Comparison Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Bank Comparison Researchers audience is raider.io.
| Website | Composition | Index |
| raider.io | 1.40% | 21.73x |
| warcrafttavern.com | 1.19% | 20.03x |
| goal.com | 7.58% | 19.65x |
| thatballsouttahere.com | 1.55% | 18.42x |
| philliesnation.com | 1.02% | 17.76x |
| mmo-champion.com | 2.66% | 17.57x |
| kayfabenews.com | 2.35% | 16.96x |
| venatusmedia.com | 1.16% | 16.75x |
| bavarianfootballworks.com | 1.20% | 16.74x |
| thegoodphight.com | 1.05% | 16.57x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Web attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Bank Comparison Researchers audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.03% | 7.53x |
| Upstate New York Travel Cluster | 2.72% | 6.88x |
| Studio & Franchise Video Game Players | 1.54% | 6.82x |
| Philadelphia Cluster | 10.13% | 6.60x |
| Online Games | 1.14% | 6.54x |
| Northeast Pennsylvania Cluster | 6.83% | 6.33x |
| Feminism | 0.10% | 6.33x |
| Detroit News | 7.83% | 6.19x |
| RPG & MMO Video Game Fans | 9.29% | 6.05x |
| New York City Real Estate Research Cluster | 2.31% | 6.04x |
Composition Percentage:
The overlap percentage between the Personal Bank Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Bank Comparison Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Bank Comparison Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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