Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 21.38% 30.95x
Telemedicine Content Readers 14.78% 27.65x
Personal Stock Portfolio Managers 23.04% 26.84x
Job Seekers 17.71% 25.97x
Finance Continuing Education Researchers 26.27% 25.70x
Mens Business Clothes Shoppers 18.59% 25.21x
Essential Oils Enthusiasts 0.58% 24.69x
Wellness Enthusiasts 15.51% 24.37x
Small Business COVID-19 Relief Researchers 14.66% 24.26x
Career Focused Individuals 15.75% 23.77x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.60x
H&M 0.02% 1.35x
J. Crew 0.02% 1.27x
Eddie Bauer 0.01% 1.25x
Gap 0.03% 1.20x
Michael Kors 0.02% 1.19x
Maurices 0.05% 1.19x
Banana Republic 0.02% 1.19x
White House Black Market 0.03% 1.14x
Chicos 0.02% 1.14x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is mrmoneymustache.com.

Website Composition Index
mrmoneymustache.com 1.34% 34.84x
brokerage-review.com 1.29% 31.61x
etf.com 1.55% 29.59x
financialsamurai.com 4.72% 28.34x
awealthofcommonsense.com 1.76% 25.61x
marketbeat.com 1.04% 24.90x
wallethacks.com 1.18% 24.60x
thefinancebuff.com 1.17% 24.09x
seekingalpha.com 5.27% 22.83x
whalewisdom.com 1.24% 20.77x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 2.10% 24.04x
Auto Tires & Parts Repair Researchers 0.12% 18.90x
Personal Investment & Advisor Researchers 3.25% 17.87x
Dermatology 0.06% 15.88x
Assorted Topics (Television, Origami, Men's Health) 0.77% 15.16x
Finance & Accounting Cluster 3.59% 14.70x
Crossfit & Obstacle Race Enthusiasts 0.08% 14.30x
Credit Unions & Consumer Protection 0.04% 12.89x
European Museums, Restaurants & Events 0.06% 12.82x
Visa & Immigration 0.25% 12.76x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female