Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 30.82% 29.84x
Job Seekers 27.67% 27.10x
Mens Business Clothes Shoppers 28.27% 26.56x
Career Focused Individuals 26.55% 25.90x
Credit Card Researchers 29.75% 25.35x
Personal Stock Portfolio Managers 29.58% 25.17x
Home Custom Bedroom Decorators 20.88% 24.94x
Custom Home Lighting Shoppers 20.88% 24.94x
Wellness Enthusiasts 25.07% 24.50x
Orlando Activities Researchers 21.38% 24.23x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.12% 85.62x
taxfoundation.org 1.22% 47.69x
intuit.com 2.20% 39.59x
nerdwallet.com 8.14% 38.96x
fitsmallbusiness.com 1.16% 33.90x
mrmoneymustache.com 2.08% 32.09x
thefinancialdiet.com 1.24% 31.46x
financialsamurai.com 6.70% 28.41x
forum.bodybuilding.com 1.94% 27.82x
getrichslowly.org 1.09% 27.18x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.17% 26.01x
Personal Finance Researchers 3.35% 22.23x
Finance & Accounting Cluster 6.26% 17.60x
Personal Investment & Advisor Researchers 5.98% 16.60x
Crossfit & Obstacle Race Enthusiasts 0.44% 16.56x
Yard Structures 0.15% 16.10x
Business News & Information Readers 0.50% 15.82x
Assorted Topics (Television, Origami, Men's Health) 1.19% 15.16x
Office Furniture Design 0.05% 15.15x
Organic Beauty & Skincare Products 0.17% 15.10x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male