Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 42.37% 29.08x
Credit Card Researchers 43.93% 27.59x
Gift Card Researchers 43.09% 26.76x
Orlando Activities Researchers 39.48% 26.22x
Career Focused Individuals 40.35% 26.15x
Job Seekers 42.13% 26.10x
Custom Home Lighting Shoppers 36.40% 26.05x
Home Custom Bedroom Decorators 36.40% 26.05x
Wellness Enthusiasts 39.34% 25.03x
Mens Business Clothes Shoppers 38.10% 24.91x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.48x
Victoria's Secret 0.01% 1.23x
Mens Wearhouse 0.01% 1.23x
The Childrens Place 0.01% 1.20x
Journeys 0.01% 1.10x
Old Navy 0.02% 1.08x
Maurices 0.02% 1.06x
Carhartt 0.14% 1.02x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 7.65% 48.96x
rothira.com 3.02% 43.71x
thetaxadviser.com 1.75% 33.22x
creditcards.com 2.50% 32.09x
valuepenguin.com 3.13% 29.97x
bizfilings.com 1.68% 29.22x
taxpolicycenter.org 1.35% 28.92x
taxfoundation.org 6.18% 28.90x
institutionalinvestor.com 1.07% 28.72x
journalofaccountancy.com 2.47% 28.35x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 6.27% 23.46x
Institutional Investing 1.06% 21.32x
Fashion & Cosmetics 0.04% 20.24x
Job Interview Process 0.61% 20.14x
Finance & Accounting Cluster 21.56% 19.01x
Teaching Abroad 0.08% 18.89x
Home Office Products 0.09% 18.83x
Credit Unions & Consumer Protection 0.21% 18.58x
Home Improvement Contractor 0.05% 17.72x
Southern California Cluster 0.13% 17.57x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male