Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 5.2 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 51.80% 26.52x
Orlando Activities Researchers 43.23% 25.29x
Gift Card Researchers 48.64% 24.77x
Custom Home Lighting Shoppers 44.57% 24.54x
Home Custom Bedroom Decorators 44.58% 24.54x
Executive Travelers 57.41% 24.48x
Online Legal Document Service Researchers 47.36% 23.42x
Texas Activity Researchers 39.58% 23.30x
Nashville Activity Researchers 39.72% 22.77x
Career Focused Individuals 49.14% 22.72x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is REI.

Location Composition Index
REI 0.01% 1.47x
American Apparel 0.03% 1.46x
Free People 0.02% 1.45x
Bonobos 0.01% 1.40x
Armani 0.02% 1.37x
Uniqlo 0.01% 1.34x
Urban Outfitters 0.04% 1.33x
Ann Taylor 0.01% 1.31x
Zara 0.02% 1.28x
Coach 0.04% 1.27x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 17.00% 46.82x
financial-planning.com 1.01% 43.49x
rothira.com 6.37% 41.78x
finra.org 1.39% 41.61x
wealthmanagement.com 1.18% 39.09x
irs.com 2.20% 36.13x
accountingtoday.com 1.02% 34.87x
betterment.com 2.26% 34.47x
investorplace.com 1.54% 34.22x
whitecoatinvestor.com 1.99% 34.04x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.51% 20.22x
Job Interview Process 1.18% 16.55x
Personal Investment & Advisor Researchers 8.61% 15.63x
Environmentally Friendly Cars 0.05% 15.58x
Institutional Investing 1.61% 14.15x
Men's Dress Shirt Shopping 0.75% 13.99x
Finance & Accounting Cluster 31.31% 13.89x
Reproductive Health 1.59% 13.43x
Accounting 4.77% 12.90x
Pet Forums 2.69% 12.83x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female