Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 16.17% 29.48x
Retirement Financial Account Researchers 23.32% 26.55x
Telemedicine Content Readers 13.40% 25.64x
Essential Oils Enthusiasts 0.58% 24.69x
Personal Stock Portfolio Managers 19.17% 24.58x
Finance Continuing Education Researchers 21.43% 23.68x
Mens Business Clothes Shoppers 13.36% 22.63x
Small Business COVID-19 Relief Researchers 13.42% 22.15x
Job Seekers 12.91% 22.04x
Wellness Enthusiasts 11.66% 21.09x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.78x
Talbots 0.01% 1.46x
The Childrens Place 0.02% 1.18x
H&M 0.01% 1.17x
LOFT 0.01% 1.17x
Banana Republic 0.01% 1.10x
Urban Outfitters 0.01% 1.09x
Zumiez 0.02% 1.07x
Express 0.01% 1.05x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.07% 30.41x
etf.com 1.29% 27.98x
mrmoneymustache.com 1.50% 27.12x
financialsamurai.com 3.86% 25.37x
fitwirr.com 1.93% 24.10x
luxurycolumnist.com 1.37% 23.94x
seekingalpha.com 2.53% 23.24x
thefinancebuff.com 1.28% 22.25x
awealthofcommonsense.com 1.89% 21.88x
stocknews.com 1.02% 20.65x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 1.65% 24.42x
Personal Investment & Advisor Researchers 2.26% 18.12x
Assorted Topics (Television, Origami, Men's Health) 0.75% 17.79x
Perfume, Makeup & Cosmetics 0.19% 12.39x
Finance & Accounting Cluster 4.24% 11.76x
Paleo & Keto Diet Enthusiasts 0.29% 11.61x
Travel, Food, Fashion & Fitness 1.38% 10.97x
Weight Lifting Enthusiasts 1.00% 10.12x
Survival Guides 0.08% 10.02x
Female Lifestyle Content Readers 1.27% 9.78x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male