Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 52.02% 34.83x
Orlando Activities Researchers 41.36% 33.11x
Home Custom Bedroom Decorators 41.71% 32.89x
Custom Home Lighting Shoppers 41.71% 32.89x
Texas Activity Researchers 36.99% 30.53x
Personal Stock Portfolio Managers 43.61% 30.47x
Tutoring Resources Researchers 43.85% 30.05x
Career Focused Individuals 45.40% 29.88x
Home Design Enthusiasts 39.61% 29.78x
Nashville Activity Researchers 38.33% 29.75x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.43x
Everlane 0.01% 2.01x
Bonobos 0.14% 1.92x
Topshop 0.03% 1.57x
Jos A. Bank Clothiers 0.41% 1.57x
REI 0.02% 1.50x
White House Black Market 0.43% 1.41x
Mens Wearhouse 0.61% 1.38x
Club Monaco 0.02% 1.32x
Armani 0.03% 1.31x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is etf.com.

Website Composition Index
etf.com 1.11% 42.22x
thecollegeinvestor.com 1.42% 40.67x
betterment.com 3.07% 40.40x
mrmoneymustache.com 2.12% 38.94x
spindices.com 1.06% 37.53x
financial-planning.com 1.72% 35.75x
schwab.com 1.71% 35.08x
finra.org 2.50% 35.00x
fa-mag.com 1.11% 34.21x
meredith.com 25.40% 33.35x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 11.74% 21.88x
Washington D.C. Hotels 0.01% 17.79x
Job Interview Process 2.49% 17.61x
Men's Dress Shirt Shopping 1.40% 16.36x
Personal Investment & Advisor Researchers 11.69% 16.13x
Assorted Topics (Television, Origami, Men's Health) 0.19% 14.76x
Reproductive Health 3.38% 14.65x
Law School Research Cluster 0.52% 14.59x
Healthy Eating Researchers 2.98% 14.04x
Institutional Investing 2.23% 13.99x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female