Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 47.28% 33.47x
Executive Travelers 47.45% 33.03x
Gift Card Researchers 44.52% 32.02x
Orlando Activities Researchers 39.45% 31.81x
Custom Home Lighting Shoppers 38.81% 31.23x
Home Custom Bedroom Decorators 38.81% 31.23x
Career Focused Individuals 42.88% 29.11x
Personal Stock Portfolio Managers 39.46% 28.63x
Mens Business Clothes Shoppers 38.95% 28.34x
Job Seekers 41.32% 28.19x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.57x
Old Navy 0.01% 1.18x
Carhartt 0.12% 1.17x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 13.55% 49.69x
rothira.com 4.66% 44.29x
betterment.com 1.59% 40.59x
creditcards.com 4.67% 33.69x
xojane.com 1.12% 32.67x
whitecoatinvestor.com 1.89% 31.96x
401khelpcenter.com 1.35% 31.84x
theidleman.com 1.05% 31.58x
thetaxadviser.com 2.53% 31.17x
proformative.com 1.06% 31.02x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.12% 27.31x
Job Interview Process 1.04% 22.87x
Environmentally Friendly Cars 0.05% 21.10x
Institutional Investing 1.55% 20.36x
Personal Investment & Advisor Researchers 8.75% 20.26x
Finance & Accounting Cluster 31.56% 18.96x
Men's Dress Shirt Shopping 0.73% 18.43x
Reproductive Health 1.43% 17.54x
Organic Beauty & Skincare Products 1.48% 17.22x
Accounting 4.82% 16.91x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female