Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 42.75% 33.93x
Credit Card Researchers 45.88% 32.76x
Gift Card Researchers 43.53% 31.15x
Orlando Activities Researchers 40.29% 30.41x
Home Custom Bedroom Decorators 36.47% 30.20x
Custom Home Lighting Shoppers 36.47% 30.20x
Career Focused Individuals 41.19% 29.81x
Job Seekers 40.90% 29.27x
Mens Business Clothes Shoppers 36.34% 28.46x
Online Legal Document Service Researchers 43.39% 28.31x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.22x
Victoria's Secret 0.01% 1.36x
Old Navy 0.01% 1.30x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.22x
Carhartt 0.16% 1.20x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 10.95% 54.79x
rothira.com 3.83% 48.65x
betterment.com 1.27% 44.97x
creditcards.com 3.64% 36.19x
401khelpcenter.com 1.14% 35.81x
thetaxadviser.com 2.12% 35.34x
valuepenguin.com 4.40% 33.24x
investmentnews.com 4.10% 32.69x
dividendinvestor.com 1.00% 31.31x
pimco.com 1.13% 30.74x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 6.91% 26.94x
Job Interview Process 0.78% 24.26x
Institutional Investing 1.18% 22.01x
Finance & Accounting Cluster 26.34% 20.78x
Personal Investment & Advisor Researchers 7.93% 19.34x
Men's Dress Shirt Shopping 0.59% 19.32x
Credit Unions & Consumer Protection 0.24% 19.10x
Teaching Abroad 0.10% 19.06x
Home Improvement Contractor 0.08% 18.21x
Home Office Products 0.11% 17.77x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female