Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 54.73% 32.27x
Orlando Activities Researchers 42.68% 28.34x
Texas Activity Researchers 34.29% 26.14x
Online Legal Document Service Researchers 48.44% 25.94x
Custom Home Lighting Shoppers 35.72% 25.88x
Home Custom Bedroom Decorators 35.73% 25.88x
Men's Health Researchers 34.97% 25.70x
Career Focused Individuals 41.81% 25.34x
Business Decision Makers 45.13% 25.27x
Mens Fitness Publication Readers 30.68% 25.14x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.06x
Calvin Klein 0.02% 1.97x
Patagonia 0.03% 1.89x
American Apparel 0.06% 1.71x
Joe's Jeans 0.01% 1.68x
Zara 0.05% 1.66x
Club Monaco 0.01% 1.65x
Uniqlo 0.02% 1.60x
Madewell 0.03% 1.60x
Saint Laurent Paris 0.01% 1.58x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.47% 60.60x
learnvest.com 2.12% 46.15x
thismatter.com 1.07% 40.46x
betterment.com 4.85% 37.71x
savingforcollege.com 1.47% 37.28x
thecollegeinvestor.com 3.04% 35.22x
retireby40.org 1.09% 34.94x
irahelp.com 1.85% 34.90x
schwab.com 3.49% 32.48x
etf.com 2.26% 32.27x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 18.51% 26.14x
Job Interview Process 4.24% 19.27x
Men's Dress Shirt Shopping 2.83% 18.35x
Institutional Investing 2.99% 18.02x
Personal Investment & Advisor Researchers 17.88% 18.01x
Washington D.C. Hotels 0.04% 16.44x
Human Resources & Employee Management 2.01% 16.17x
Pet Forums 3.50% 15.96x
Assorted Topics (Television, Origami, Men's Health) 0.27% 15.85x
Environmentally Friendly Cars 0.13% 15.84x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male