Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 28.53% 30.65x
Mens Business Clothes Shoppers 28.16% 27.40x
Job Seekers 26.70% 26.99x
Personal Stock Portfolio Managers 27.50% 26.72x
Career Focused Individuals 24.01% 26.52x
Telemedicine Content Readers 18.74% 25.86x
Home Custom Bedroom Decorators 17.57% 25.76x
Custom Home Lighting Shoppers 17.57% 25.76x
Wellness Enthusiasts 21.70% 25.76x
Credit Card Researchers 27.43% 25.73x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.39x
Victoria's Secret 0.04% 1.38x
Forever 21 0.01% 1.34x
Gymboree 0.02% 1.31x
Chicos 0.02% 1.21x
Old Navy 0.04% 1.21x
H&M 0.01% 1.20x
J. Crew 0.01% 1.20x
Mens Wearhouse 0.03% 1.19x
Express 0.02% 1.13x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 3.43% 34.77x
mrmoneymustache.com 1.75% 33.66x
investmentnews.com 1.79% 31.01x
etf.com 1.82% 28.97x
bitcoinist.com 1.08% 28.81x
warriortrading.com 1.22% 28.14x
thefinancebuff.com 1.27% 27.99x
brokerage-review.com 1.54% 27.81x
financialsamurai.com 6.03% 27.68x
wallethacks.com 1.67% 26.47x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.15% 31.94x
Personal Finance Researchers 3.11% 23.68x
Personal Investment & Advisor Researchers 5.01% 17.24x
Business News & Information Readers 0.26% 16.34x
Finance & Accounting Cluster 5.11% 16.19x
Assorted Topics (Television, Origami, Men's Health) 1.17% 15.78x
Crossfit & Obstacle Race Enthusiasts 0.24% 15.64x
Hair & Beauty 0.05% 15.64x
Psychology & Social Work 0.06% 15.53x
Auctions & Repossessions 0.04% 15.16x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male