Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 56.66% 28.98x
Telecom Industry 37.22% 25.06x
Business Decision Makers 43.08% 23.05x
Career Focused Individuals 38.18% 23.00x
Finance Continuing Education Researchers 37.08% 22.99x
Travel Industry 37.53% 22.93x
Men's Health Researchers 32.55% 22.83x
Tax Filers 37.29% 22.10x
Mens Fitness Publication Readers 28.49% 22.05x
Men's Clothing Shoppers 32.22% 21.81x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.89x
Levi Strauss 0.01% 1.72x
Patagonia 0.01% 1.62x
American Apparel 0.03% 1.58x
Joe's Jeans 0.00% 1.54x
Armani 0.02% 1.47x
Zara 0.02% 1.39x
Intermix 0.01% 1.33x
Tommy Bahama 0.02% 1.30x
Madewell 0.01% 1.30x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.28% 89.18x
etfresearchcenter.com 0.03% 65.88x
fortunefinancialadvisors.com 0.07% 61.57x
autoloss.com 0.10% 59.85x
learnvest.com 2.93% 59.01x
riabiz.com 0.07% 57.62x
betterment.com 4.75% 56.89x
tradesmartu.com 0.02% 55.57x
gocurrycracker.com 0.65% 55.41x
bankinnovation.net 0.02% 54.90x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 19.07% 24.71x
Job Interview Process 5.15% 16.71x
Institutional Investing 3.04% 16.68x
Personal Investment & Advisor Researchers 18.76% 16.33x
Men's Dress Shirt Shopping 2.87% 15.05x
Human Resources & Employee Management 2.16% 14.23x
Environmentally Friendly Cars 0.13% 13.91x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.31% 13.90x
Accounting 10.69% 13.62x
Smart Travel 10.63% 13.46x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999