Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 39.57% 71.23x
Job Seekers 38.22% 71.11x
Credit Card Researchers 39.97% 70.87x
Executive Travelers 37.55% 70.09x
Orlando Activities Researchers 34.59% 68.04x
Career Focused Individuals 35.94% 67.61x
Home Custom Bedroom Decorators 31.36% 67.12x
Custom Home Lighting Shoppers 31.36% 67.12x
Indoor Cycling & Spinning Enthusiasts 32.44% 66.03x
Gift Card Researchers 36.74% 65.84x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 5.40x
Maurices 0.01% 1.93x
Carhartt 0.08% 1.45x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 3.33% 74.20x
taxfoundation.org 2.48% 46.50x
nerdwallet.com 16.10% 41.93x
intuit.com 3.89% 39.11x
efinancialcareers.com 1.06% 37.84x
fitsmallbusiness.com 2.61% 36.55x
legalzoom.com 2.12% 35.55x
moneytalksnews.com 1.87% 34.53x
coindesk.com 1.34% 34.08x
extendoffice.com 1.85% 33.10x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 4.44% 41.73x
Mortgages & Insurance 2.29% 33.59x
Finance & Accounting Cluster 9.69% 33.47x
Law School 3.23% 32.29x
Personal Investment & Advisor Researchers 5.92% 28.98x
Accounting 2.42% 25.87x
Furniture Shopping 5.92% 25.29x
Travel, Food, Fashion & Fitness 3.36% 25.09x
Smart Travel 2.15% 24.67x
Startup Investment 2.02% 23.71x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female