Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 47.39% 52.39x
Orlando Activities Researchers 35.49% 48.26x
Home Custom Bedroom Decorators 33.88% 47.33x
Custom Home Lighting Shoppers 36.10% 46.89x
Personal Stock Portfolio Managers 38.02% 46.17x
Texas Activity Researchers 30.09% 44.08x
Online Legal Document Service Researchers 39.95% 43.61x
Career Focused Individuals 38.07% 43.44x
Business Decision Makers 40.64% 42.74x
Mens Business Clothes Shoppers 36.73% 42.63x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.12x
Topshop 0.01% 1.89x
Saint Laurent Paris 0.01% 1.78x
Madewell 0.03% 1.76x
The North Face 0.02% 1.66x
Bonobos 0.05% 1.63x
American Apparel 0.05% 1.62x
Lululemon 0.08% 1.62x
Kate Spade 0.02% 1.56x
Jos A. Bank Clothiers 0.36% 1.55x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.31% 101.06x
learnvest.com 1.84% 74.89x
irahelp.com 1.74% 60.43x
thecollegeinvestor.com 2.64% 58.99x
savingforcollege.com 1.42% 58.59x
etf.com 2.02% 56.30x
betterment.com 4.90% 55.52x
schwab.com 2.98% 53.35x
cboe.com 1.04% 50.36x
mrmoneymustache.com 3.58% 50.28x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 16.73% 27.43x
Job Interview Process 3.68% 21.32x
Personal Investment & Advisor Researchers 15.61% 19.75x
Men's Dress Shirt Shopping 2.15% 19.72x
Institutional Investing 2.69% 18.48x
Washington D.C. Hotels 0.02% 18.30x
Assorted Topics (Television, Origami, Men's Health) 0.23% 17.81x
Human Resources & Employee Management 1.73% 17.78x
Pet Forums 3.72% 17.11x
Travel, Food, Fashion & Fitness 3.64% 17.03x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male