Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 40.44% 35.59x
Credit Card Researchers 39.36% 34.20x
Job Seekers 37.72% 33.60x
Career Focused Individuals 36.18% 33.27x
Gift Card Researchers 37.08% 33.07x
Orlando Activities Researchers 32.15% 32.91x
Home Custom Bedroom Decorators 31.23% 32.45x
Custom Home Lighting Shoppers 31.23% 32.45x
Wellness Enthusiasts 35.16% 31.91x
Mens Business Clothes Shoppers 37.25% 31.41x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.27x
Old Navy 0.01% 1.08x
Carhartt 0.11% 0.99x
Maurices 0.01% 0.99x
The Childrens Place 0.01% 0.93x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 4.80% 59.40x
rothira.com 1.76% 52.27x
thetaxadviser.com 1.16% 41.92x
creditcards.com 1.18% 37.60x
taxfoundation.org 4.16% 37.27x
journalofaccountancy.com 1.61% 36.47x
bizfilings.com 1.04% 36.44x
investinganswers.com 1.20% 34.47x
nerdwallet.com 26.96% 33.15x
efinancialcareers.com 1.86% 32.08x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.53% 23.92x
Personal Finance Researchers 3.96% 23.09x
Job Interview Process 0.29% 22.43x
Finance & Accounting Cluster 12.58% 22.06x
Credit Unions & Consumer Protection 0.12% 20.24x
Southern California Cluster 0.06% 20.22x
Assorted Topics (Business Support ToolsForm Templates) 0.11% 19.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 18.80x
Texas Sporting & Outdoors Cluster 0.07% 18.56x
Personal Investment & Advisor Researchers 5.60% 18.32x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male