Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 51.48% 40.88x
Home Custom Bedroom Decorators 40.55% 38.07x
Custom Home Lighting Shoppers 40.59% 38.06x
Orlando Activities Researchers 40.80% 37.85x
Gift Card Researchers 43.04% 37.74x
Personal Stock Portfolio Managers 41.92% 36.17x
Career Focused Individuals 45.21% 34.50x
Mens Business Clothes Shoppers 39.45% 34.49x
Texas Activity Researchers 36.29% 34.45x
Tutoring Resources Researchers 43.30% 34.14x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.96x
Bonobos 0.03% 1.96x
Patagonia 0.01% 1.58x
Lululemon 0.04% 1.50x
Club Monaco 0.01% 1.46x
Armani 0.02% 1.42x
J. Crew 0.02% 1.41x
Free People 0.02% 1.36x
Urban Outfitters 0.05% 1.36x
Ann Taylor 0.02% 1.34x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.

Website Composition Index
meredith.com 21.27% 48.58x
financial-planning.com 1.33% 47.51x
finra.org 1.85% 45.86x
schwab.com 1.28% 43.06x
betterment.com 2.47% 42.76x
rothira.com 7.99% 42.65x
wealthmanagement.com 1.52% 42.48x
mrmoneymustache.com 1.76% 40.70x
physicianonfire.com 1.03% 40.69x
irs.com 3.00% 39.98x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 10.76% 26.10x
Job Interview Process 2.02% 20.99x
Personal Investment & Advisor Researchers 11.03% 19.48x
Men's Dress Shirt Shopping 1.13% 18.76x
Environmentally Friendly Cars 0.08% 18.24x
Reproductive Health 2.57% 17.64x
Assorted Topics (Television, Origami, Men's Health) 0.69% 16.67x
Finance & Accounting Cluster 37.80% 16.50x
Institutional Investing 2.22% 16.11x
Pet Forums 3.42% 16.08x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male