Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 50.74% 51.28x
Orlando Activities Researchers 37.75% 47.68x
Home Custom Bedroom Decorators 36.33% 46.67x
Custom Home Lighting Shoppers 36.44% 46.43x
Personal Stock Portfolio Managers 40.74% 45.13x
Texas Activity Researchers 31.54% 43.62x
Home Design Enthusiasts 35.74% 42.81x
Business Decision Makers 42.40% 42.66x
Career Focused Individuals 41.94% 42.34x
Men's Health Researchers 34.31% 42.25x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.85x
Everlane 0.01% 1.72x
Supreme 0.02% 1.69x
Jos A. Bank Clothiers 0.48% 1.66x
Club Monaco 0.03% 1.63x
REI 0.02% 1.55x
Intermix 0.01% 1.54x
Madewell 0.05% 1.53x
Saint Laurent Paris 0.01% 1.51x
Uniqlo 0.03% 1.46x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.09% 104.48x
learnvest.com 1.56% 76.97x
irahelp.com 1.56% 66.51x
etf.com 1.78% 62.78x
thecollegeinvestor.com 2.26% 61.72x
savingforcollege.com 1.33% 60.38x
betterment.com 4.68% 58.00x
cfp.net 1.38% 56.99x
mrmoneymustache.com 3.19% 55.61x
schwab.com 2.62% 54.95x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 16.70% 29.24x
Job Interview Process 3.69% 23.02x
Men's Dress Shirt Shopping 2.22% 21.15x
Personal Investment & Advisor Researchers 15.19% 20.23x
Washington D.C. Hotels 0.02% 19.01x
Assorted Topics (Television, Origami, Men's Health) 0.23% 18.55x
Reproductive Health 5.43% 17.86x
Human Resources & Employee Management 1.63% 17.51x
Healthy Eating Researchers 4.44% 17.44x
Institutional Investing 2.70% 17.44x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female