Explore the Personal Investment Researchers Audience
Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Personal Investment Researchers audience.
INTERESTS
The Personal Investment Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Investment Researchers audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 39.57% | 71.23x |
| Job Seekers | 38.22% | 71.11x |
| Credit Card Researchers | 39.97% | 70.87x |
| Executive Travelers | 37.55% | 70.09x |
| Orlando Activities Researchers | 34.59% | 68.04x |
| Career Focused Individuals | 35.94% | 67.61x |
| Home Custom Bedroom Decorators | 31.36% | 67.12x |
| Custom Home Lighting Shoppers | 31.36% | 67.12x |
| Indoor Cycling & Spinning Enthusiasts | 32.44% | 66.03x |
| Gift Card Researchers | 36.74% | 65.84x |
Composition Percentage:
The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.04% | 5.40x |
| Maurices | 0.01% | 1.93x |
| Carhartt | 0.08% | 1.45x |
Composition Percentage:
The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
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WEBSITES
The Personal Investment Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Investment Researchers audience is meredith.com.
| Website | Composition | Index |
| meredith.com | 3.33% | 74.20x |
| taxfoundation.org | 2.48% | 46.50x |
| nerdwallet.com | 16.10% | 41.93x |
| intuit.com | 3.89% | 39.11x |
| efinancialcareers.com | 1.06% | 37.84x |
| fitsmallbusiness.com | 2.61% | 36.55x |
| legalzoom.com | 2.12% | 35.55x |
| moneytalksnews.com | 1.87% | 34.53x |
| coindesk.com | 1.34% | 34.08x |
| extendoffice.com | 1.85% | 33.10x |
Composition Percentage:
The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 4.44% | 41.73x |
| Mortgages & Insurance | 2.29% | 33.59x |
| Finance & Accounting Cluster | 9.69% | 33.47x |
| Law School | 3.23% | 32.29x |
| Personal Investment & Advisor Researchers | 5.92% | 28.98x |
| Accounting | 2.42% | 25.87x |
| Furniture Shopping | 5.92% | 25.29x |
| Travel, Food, Fashion & Fitness | 3.36% | 25.09x |
| Smart Travel | 2.15% | 24.67x |
| Startup Investment | 2.02% | 23.71x |
Composition Percentage:
The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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