Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 991.4 Thousand Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 991.4 thousand unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 13.42% 35.30x
Retirement Financial Account Researchers 19.69% 33.08x
Personal Stock Portfolio Managers 21.93% 30.20x
Telemedicine Content Readers 11.19% 29.66x
Finance Continuing Education Researchers 22.88% 28.41x
Mortgage Researchers 17.99% 27.93x
Financial News Readers 20.64% 27.59x
Financial Investors 29.96% 25.79x
Small Business COVID-19 Relief Researchers 11.74% 25.18x
Mens Business Clothes Shoppers 8.33% 25.06x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 2.65x
Lululemon 0.02% 1.84x
Chicos 0.02% 1.65x
Maurices 0.03% 1.22x
Old Navy 0.02% 1.21x
LOFT 0.01% 1.21x
Buckle 0.02% 1.08x
H&M 0.01% 1.08x
White House Black Market 0.01% 1.08x
Zumiez 0.02% 1.06x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.18% 43.16x
etf.com 1.21% 37.72x
mrmoneymustache.com 1.48% 37.41x
fitwirr.com 2.50% 37.31x
seekingalpha.com 1.61% 34.64x
luxurycolumnist.com 1.71% 34.53x
cityam.com 2.60% 34.23x
financialsamurai.com 3.47% 32.21x
thefinancebuff.com 1.39% 29.21x
awealthofcommonsense.com 1.85% 29.02x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 1.42% 27.92x
Personal Investment & Advisor Researchers 2.19% 25.52x
Survival Guides 0.10% 19.84x
Assorted Topics (Television, Origami, Men's Health) 0.56% 18.11x
Job Interview Process 0.07% 14.07x
Finance & Accounting Cluster 4.18% 11.75x
Law School 0.48% 10.97x
Female Lifestyle Content Readers 1.08% 10.89x
Oil & Energy 0.06% 10.82x
Human Resources & Employee Management 0.07% 9.85x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male