Dstillery Audiences

PERSONAL INVESTMENT RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Personal Investment Researchers Audience

Below you'll find more information about the Personal Investment Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personal Investment Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment Researchers audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 55.82% 31.20x
Online Legal Document Service Researchers 45.36% 25.41x
Business Decision Makers 43.37% 25.05x
Career Focused Individuals 39.02% 24.91x
Men's Health Researchers 33.87% 24.47x
Finance Continuing Education Researchers 37.89% 24.24x
Mens Fitness Publication Readers 30.58% 23.66x
Tax Filers 37.63% 23.59x
Travel Reward Points Enthusiasts 37.91% 23.16x
Men's Clothing Shoppers 34.08% 22.97x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment Researchers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.56x
Saint Laurent Paris 0.01% 1.52x
American Apparel 0.03% 1.46x
Patagonia 0.01% 1.41x
Armani 0.02% 1.40x
Lorna Jane 0.01% 1.35x
The North Face 0.03% 1.33x
Columbia 0.01% 1.32x
Urban Outfitters 0.04% 1.29x
REI 0.02% 1.25x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment Researchers audience is shinyapps.io.

Website Composition Index
shinyapps.io 1.59% 119.79x
learnvest.com 2.89% 77.71x
betterment.com 5.32% 72.78x
thismatter.com 1.47% 66.27x
meredith.com 1.02% 65.07x
savingforcollege.com 1.75% 62.83x
zanebenefits.com 1.07% 61.56x
retireby40.org 1.11% 60.31x
millennialmoney.com 1.06% 59.20x
irahelp.com 2.02% 57.18x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 19.35% 25.64x
Job Interview Process 5.06% 18.05x
Institutional Investing 3.10% 17.53x
Personal Investment & Advisor Researchers 19.05% 16.79x
Men's Dress Shirt Shopping 3.14% 15.71x
Human Resources & Employee Management 2.13% 15.40x
Environmentally Friendly Cars 0.14% 14.94x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.24% 14.82x
Accounting 10.82% 14.33x
Smart Travel 10.55% 14.27x
Composition Percentage: The overlap percentage between the Personal Investment Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male