Dstillery Audiences

PERSONAL STOCK PORTFOLIO MANAGERS

Audience Size: 4.9 Million Devices

Explore the Personal Stock Portfolio Managers Audience

Below you'll find more information about the Personal Stock Portfolio Managers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Personal Stock Portfolio Managers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Stock Portfolio Managers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Stock Portfolio Managers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 36.30% 28.20x
Finance Continuing Education Researchers 47.38% 26.58x
Liberal News Readers 27.33% 23.59x
Financial Investors 77.93% 23.51x
Financial Business Intelligence Researchers 32.37% 22.92x
Market Intelligence Researchers 36.10% 22.69x
Online Investors 38.06% 21.97x
Cholesterol Researchers 27.83% 21.81x
Men's Clothing Shoppers 32.91% 21.16x
Credit Card Researchers 35.51% 20.94x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Interest attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Stock Portfolio Managers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Stock Portfolio Managers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.65x
Calvin Klein 0.01% 1.62x
Madewell 0.03% 1.60x
Zara 0.04% 1.60x
Levi Strauss 0.02% 1.53x
Kate Spade 0.02% 1.52x
American Apparel 0.05% 1.48x
Columbia 0.01% 1.48x
Hugo Boss 0.03% 1.47x
Banana Republic 0.06% 1.46x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Location attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Stock Portfolio Managers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Stock Portfolio Managers audience is cboe.com.

Website Composition Index
cboe.com 1.09% 54.23x
etf.com 2.02% 53.28x
investorplace.com 5.95% 53.16x
proshares.com 1.35% 50.99x
morningstar.com 3.83% 50.36x
4-traders.com 1.82% 47.32x
theoptionsguide.com 1.01% 46.33x
dividendinvestor.com 1.24% 45.87x
irahelp.com 1.31% 44.73x
spindices.com 1.82% 43.27x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Web attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Stock Portfolio Managers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.87% 17.32x
Personal Investment & Advisor Researchers 16.98% 17.10x
Personal Finance Researchers 12.01% 16.95x
Retail Industry News 1.61% 14.08x
Cars, Travel & Food 0.78% 13.36x
Franchising 0.42% 13.03x
Home Décor, Furniture, & Decorating 0.05% 12.99x
Business News & Information Readers 10.84% 12.24x
Environmentally Friendly Cars 0.10% 12.13x
Mobile Industry Information 1.84% 11.94x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Content Affinity attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Stock Portfolio Managers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male