PERSONAL STOCK PORTFOLIO MANAGERS

Audience Size: 3 Million Devices

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Explore the Personal Stock Portfolio Managers Audience

Below you'll find more information about the Personal Stock Portfolio Managers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Personal Stock Portfolio Managers audience.

INTERESTS

The Personal Stock Portfolio Managers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Stock Portfolio Managers audience is Financial News Readers.

Interest	Composition	Index
Financial News Readers	59.34%	48.14x
Executive Travelers	62.93%	48.12x
Financial Investors	80.73%	45.61x
Finance Continuing Education Researchers	64.92%	45.17x
Financial Business Intelligence Researchers	50.13%	40.08x
Market Intelligence Researchers	49.69%	39.34x
Liberal News Readers	45.88%	37.52x
Credit Card Researchers	46.68%	34.73x
Executive and C-Suite	39.04%	34.02x
Boston Trip Planners	40.01%	33.69x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Interest attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

APPAREL RETAILERS

The Personal Stock Portfolio Managers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Stock Portfolio Managers audience is Carhartt.

Location	Composition	Index
Carhartt	0.11%	0.92x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Location attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

WEBSITES

The Personal Stock Portfolio Managers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Stock Portfolio Managers audience is dividendinvestor.com.

Website	Composition	Index
dividendinvestor.com	1.75%	54.41x
gurufocus.com	1.78%	50.53x
marketbeat.com	2.15%	47.57x
advisorhub.com	1.56%	46.14x
investmentnews.com	5.43%	43.18x
institutionalinvestor.com	1.77%	43.15x
pimco.com	1.58%	42.71x
rothira.com	3.36%	42.68x
etfdailynews.com	1.21%	42.49x
thetaxadviser.com	2.30%	38.33x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Web attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Stock Portfolio Managers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	1.93%	33.52x
Personal Finance Researchers	7.88%	29.71x
Personal Investment & Advisor Researchers	12.09%	28.91x
Retail Industry News	1.29%	26.58x
General Interest	0.15%	22.70x
Business News & Information Readers	6.97%	22.68x
Oil & Energy	2.89%	22.03x
Clean Energy	1.43%	21.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.32%	20.55x
Franchising	0.20%	20.12x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Content Affinity attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

DEMOGRAPHICS

The Personal Stock Portfolio Managers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male