PERSONAL STOCK PORTFOLIO MANAGERS

Audience Size: 3.2 Million Devices

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Explore the Personal Stock Portfolio Managers Audience

Below you'll find more information about the Personal Stock Portfolio Managers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personal Stock Portfolio Managers audience.

INTERESTS

The Personal Stock Portfolio Managers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Stock Portfolio Managers audience is Financial News Readers.

Interest	Composition	Index
Financial News Readers	36.19%	39.25x
Finance Continuing Education Researchers	47.31%	37.44x
Financial Investors	76.56%	33.72x
Market Intelligence Researchers	35.22%	32.57x
Liberal News Readers	27.51%	32.28x
Financial Business Intelligence Researchers	32.16%	32.09x
Online Investors	37.02%	30.94x
Cholesterol Researchers	27.33%	29.90x
Men's Clothing Shoppers	31.17%	29.58x
Credit Card Researchers	34.01%	29.58x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Interest attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

APPAREL RETAILERS

The Personal Stock Portfolio Managers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Stock Portfolio Managers audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.31%	1.47x
Mens Wearhouse	0.41%	1.20x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Location attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

WEBSITES

The Personal Stock Portfolio Managers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Stock Portfolio Managers audience is etf.com.

Website	Composition	Index
etf.com	2.38%	71.83x
proshares.com	1.58%	67.36x
cboe.com	1.32%	66.31x
investorplace.com	6.74%	62.51x
spindices.com	2.15%	59.96x
irahelp.com	1.59%	59.34x
4-traders.com	2.05%	58.97x
morningstar.com	4.82%	57.43x
fa-mag.com	2.26%	55.91x
theoptionsguide.com	1.38%	55.37x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Web attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Stock Portfolio Managers audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	16.22%	19.54x
Institutional Investing	2.88%	19.08x
Personal Finance Researchers	11.98%	18.86x
Retail Industry News	1.62%	15.35x
Business News & Information Readers	10.77%	13.93x
Accounting	8.16%	13.37x
Dubai Travel	4.97%	13.36x
Men's Dress Shirt Shopping	1.53%	13.11x
Mobile Industry Information	1.83%	12.96x
Smart Travel	7.05%	12.70x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Content Affinity attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

DEMOGRAPHICS

The Personal Stock Portfolio Managers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male