Dstillery Audiences

PERSONAL STOCK PORTFOLIO MANAGERS

Audience Size: 2.1 Million Devices

Explore the Personal Stock Portfolio Managers Audience

Below you'll find more information about the Personal Stock Portfolio Managers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Personal Stock Portfolio Managers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Stock Portfolio Managers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Stock Portfolio Managers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 58.05% 41.87x
Finance Continuing Education Researchers 62.67% 40.71x
Market Intelligence Researchers 47.57% 33.12x
Online Investors 45.99% 32.78x
Financial Business Intelligence Researchers 44.94% 32.25x
Liberal News Readers 40.62% 30.61x
Financial Investors 90.88% 30.16x
Tax Filers 42.67% 30.13x
Men's Clothing Shoppers 41.81% 29.49x
Cholesterol Researchers 41.01% 28.96x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Interest attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Stock Portfolio Managers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Stock Portfolio Managers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.75x
Bonobos 0.09% 1.65x
Intermix 0.01% 1.56x
Jos A. Bank Clothiers 0.43% 1.55x
Club Monaco 0.02% 1.48x
Supreme 0.02% 1.47x
Johnston and Murphy 0.17% 1.32x
Free People 0.04% 1.28x
Mens Wearhouse 0.58% 1.27x
Eddie Bauer 0.04% 1.26x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Location attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Stock Portfolio Managers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Stock Portfolio Managers audience is etf.com.

Website Composition Index
etf.com 2.69% 81.01x
proshares.com 1.83% 75.20x
cboe.com 1.52% 70.30x
sixfigureinvesting.com 1.09% 67.15x
brokerage-review.com 1.05% 67.04x
investorplace.com 7.64% 66.35x
spindices.com 2.31% 65.67x
irahelp.com 1.79% 64.37x
4-traders.com 2.20% 60.88x
fa-mag.com 2.43% 60.19x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Web attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Stock Portfolio Managers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 21.78% 26.17x
Personal Finance Researchers 14.90% 24.52x
Institutional Investing 2.55% 23.91x
Credit Unions & Consumer Protection 0.36% 18.88x
Accounting 7.37% 18.57x
Home Décor, Furniture, & Decorating 0.05% 18.30x
Retail Industry News 1.75% 18.27x
Franchising 0.51% 17.45x
Paper & Packaging 0.61% 16.75x
Cars, Travel & Food 0.92% 16.70x
Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Content Affinity attribute.
Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Stock Portfolio Managers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male