PERSONAL STOCK PORTFOLIO MANAGERS

Audience Size: 5 Million Devices

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Explore the Personal Stock Portfolio Managers Audience

Below you'll find more information about the Personal Stock Portfolio Managers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Personal Stock Portfolio Managers audience.

INTERESTS

The Personal Stock Portfolio Managers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Stock Portfolio Managers audience is Financial News Readers.

Interest	Composition	Index
Financial News Readers	35.33%	28.69x
Finance Continuing Education Researchers	45.41%	27.30x
Financial Investors	78.52%	23.75x
Market Intelligence Researchers	33.82%	22.93x
Liberal News Readers	26.73%	22.88x
Financial Business Intelligence Researchers	30.64%	22.86x
Online Investors	36.33%	22.59x
Cholesterol Researchers	27.60%	20.87x
Men's Clothing Shoppers	30.77%	20.79x
Executive and C-Suite	29.75%	20.50x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Interest attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

APPAREL RETAILERS

The Personal Stock Portfolio Managers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Stock Portfolio Managers audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.00%	1.53x
Lorna Jane	0.01%	1.53x
Patagonia	0.01%	1.47x
Saint Laurent Paris	0.01%	1.34x
Free People	0.01%	1.27x
Columbia	0.01%	1.27x
Armani	0.02%	1.26x
J. Crew	0.03%	1.26x
Kate Spade	0.02%	1.25x
REI	0.01%	1.24x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Location attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

WEBSITES

The Personal Stock Portfolio Managers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Stock Portfolio Managers audience is etftrends.com.

Website	Composition	Index
etftrends.com	0.06%	61.67x
dividendgrowthinvestor.com	0.13%	58.36x
wisdomtree.com	0.06%	58.13x
smarteranalyst.com	0.07%	58.13x
seeitmarket.com	0.29%	55.52x
simpleroptions.com	0.07%	55.17x
srr.com	0.09%	54.94x
econoday.com	0.10%	53.81x
creditwritedowns.com	0.06%	53.71x
accountingcoach.com	0.35%	52.41x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Web attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Stock Portfolio Managers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	3.19%	17.65x
Personal Finance Researchers	13.21%	17.31x
Personal Investment & Advisor Researchers	19.28%	16.99x
Retail Industry News	1.72%	13.75x
Business News & Information Readers	10.97%	12.20x
Franchising	0.45%	12.15x
Accounting	9.19%	11.89x
Stock Market Investing Researchers	58.75%	11.87x
Environmentally Friendly Cars	0.11%	11.76x
Local & Travel England - East Midlands	0.18%	11.70x

Composition Percentage: The overlap percentage between the Personal Stock Portfolio Managers audience and the Content Affinity attribute.

Index: A comparison of the Personal Stock Portfolio Managers audience to the internet population.

DEMOGRAPHICS

The Personal Stock Portfolio Managers audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999