Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 38.91% 40.45x
Sleepwear Shoppers 37.98% 38.11x
Dance Clothing Shoppers 37.97% 35.97x
Smartphone Case Shoppers 30.36% 31.93x
Condom Shoppers 28.81% 31.46x
Leather Goods Shoppers 28.45% 31.30x
Patriotic Party Decoration Shoppers 34.74% 31.21x
Engagement Ring Shoppers 33.81% 30.94x
Shapewear & Leggings Shoppers 28.25% 30.84x
Womens Subscription Box Shoppers 28.28% 30.73x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.42x
Buckle 0.24% 1.38x
Mens Wearhouse 0.66% 1.38x
Belk 0.01% 1.27x
Topshop 0.02% 1.17x
White House Black Market 0.25% 1.14x
Uniqlo 0.02% 1.11x
Lane Bryant 0.05% 1.09x
Gymboree 0.06% 1.07x
Johnston and Murphy 0.15% 1.07x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 3.24% 53.70x
charlotterusse.com 2.15% 38.19x
spencersonline.com 3.00% 37.52x
fashionnova.com 1.59% 35.75x
rue21.com 7.13% 32.47x
loveculture.com 1.06% 32.39x
morphebrushes.com 2.01% 31.46x
mud-pie.com 2.52% 31.32x
myitworks.com 1.26% 30.56x
save-on-crafts.com 1.40% 29.31x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.30% 21.93x
Costumes 1.11% 21.46x
As Seen On TV Products 0.13% 19.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.50% 18.35x
Unique & Personalized Fashion 4.05% 17.18x
Toys Shopping 5.79% 16.84x
Custom Gifts 4.59% 16.76x
Bridal Fashion 2.47% 16.66x
Beach & Intimate Wear 1.29% 16.65x
Party Suppliers 12.48% 15.53x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female