Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 31.11% 23.14x
Budget Grocery Shoppers 22.86% 18.74x
Big Box Shoppers 24.56% 18.73x
Bargain Shopping Researchers 17.72% 18.34x
Wedding Content Readers 20.83% 18.31x
Mother's Day Celebrators 17.25% 18.26x
Womens Subscription Box Shoppers 24.62% 17.15x
Animal Rights Researchers 25.39% 17.01x
Dance Clothing Shoppers 30.27% 16.92x
Orlando Activities Researchers 14.80% 16.77x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.46x
Carhartt 0.07% 1.10x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 5.50% 49.42x
dollartree.com 2.58% 24.11x
steinmart.com 1.14% 23.28x
crackerbarrel.com 1.30% 21.47x
bk.com 1.29% 19.80x
kidshealth.org 1.93% 19.37x
marthastewartweddings.com 1.23% 19.35x
greatclips.com 1.40% 18.61x
familyvacationcritic.com 2.82% 18.52x
weathertech.com 1.72% 18.37x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.33% 18.00x
Unique & Personalized Fashion 0.65% 16.64x
Beach & Intimate Wear 0.05% 16.14x
Cheerleading 0.03% 16.14x
Custom Gifts 0.15% 15.24x
Fashion & Retail 0.67% 15.18x
Networking Marketing 0.07% 14.04x
Women Shoppers 0.90% 13.61x
Homeschooling 0.02% 13.29x
Christian Music 0.05% 12.56x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female