Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 21.23% 22.05x
Wedding Content Readers 14.12% 19.23x
Mother's Day Celebrators 13.08% 18.76x
Holiday Gift Shoppers 9.67% 18.58x
Fathers Day Celebrators 10.12% 17.02x
Apartment Furniture Shoppers 12.65% 15.68x
Kids Clothing Shoppers 15.16% 15.50x
COVID Symptoms Researchers 7.90% 15.24x
Budget Grocery Shoppers 13.19% 15.04x
Womens Subscription Box Shoppers 16.41% 14.88x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.34x
Dressbarn 0.01% 1.33x
Gymboree 0.02% 1.25x
Talbots 0.01% 1.24x
Old Navy 0.03% 1.21x
Carhartt 0.18% 1.19x
Maurices 0.05% 1.17x
Chicos 0.02% 1.14x
Journeys 0.03% 1.12x
H&M 0.01% 1.11x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 7.28% 52.06x
partycity.com 1.32% 16.48x
weddingwire.com 1.75% 15.15x
publicholidays.us 1.21% 14.90x
catofashions.com 1.73% 14.31x
sweetyhigh.com 1.17% 14.03x
tablespoon.com 3.17% 13.56x
myweddingsongs.com 1.39% 13.44x
ideapod.com 1.46% 13.30x
norinesnest.com 1.20% 13.01x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.48% 20.40x
Bridal Fashion 0.14% 11.88x
Beach Vacations 0.05% 10.85x
Jokes & Riddles 0.03% 9.78x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 9.24x
Women Shoppers 0.04% 8.80x
Wedding Planning 4.83% 8.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 7.61x
South Carolina Travel 0.04% 7.34x
Low Budget Shoppers 0.22% 6.95x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female