Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 38.49% 37.57x
Sleepwear Shoppers 38.85% 35.36x
Dance Clothing Shoppers 37.72% 33.86x
Smartphone Case Shoppers 31.37% 30.88x
Leather Goods Shoppers 28.55% 30.25x
Engagement Ring Shoppers 33.53% 29.92x
Condom Shoppers 30.63% 29.84x
Candy Shoppers 28.33% 29.27x
Orlando Activities Researchers 23.83% 29.25x
Patriotic Party Decoration Shoppers 33.75% 29.22x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.29x
Mens Wearhouse 0.49% 1.24x
Journeys 0.04% 1.21x
Buckle 0.10% 1.16x
Michael Kors 0.02% 1.09x
Talbots 0.04% 1.08x
Old Navy 0.06% 1.04x
Victoria's Secret 0.06% 1.03x
J. Crew 0.02% 1.02x
Chicos 0.04% 0.98x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 4.03% 62.83x
charlotterusse.com 2.62% 44.76x
spencersonline.com 3.51% 44.23x
fashionnova.com 1.92% 40.76x
mud-pie.com 2.61% 37.65x
loveculture.com 1.22% 36.10x
myitworks.com 1.46% 35.05x
belk.com 1.13% 34.78x
save-on-crafts.com 1.65% 34.76x
rue21.com 8.04% 34.64x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.30% 20.98x
Costumes 1.15% 20.69x
As Seen On TV Products 0.13% 19.04x
Unique & Personalized Fashion 4.11% 17.53x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.52% 16.97x
Toys Shopping 5.83% 16.52x
Custom Gifts 4.59% 16.50x
Beach & Intimate Wear 1.36% 16.30x
Bridal Fashion 2.55% 15.28x
Diamonds & Precious Metals 4.03% 15.05x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female