Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 24.00% 23.34x
Wedding Content Readers 16.00% 20.07x
Mother's Day Celebrators 14.83% 19.05x
Holiday Gift Shoppers 12.71% 18.45x
Fathers Day Celebrators 12.52% 17.48x
Dance Clothing Shoppers 26.26% 17.22x
Budget Grocery Shoppers 15.99% 16.99x
Womens Subscription Box Shoppers 19.49% 16.30x
Bargain Shopping Researchers 11.17% 16.20x
COVID Symptoms Researchers 10.34% 15.99x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.54x
Zumiez 0.04% 1.31x
Maurices 0.07% 1.24x
Victoria's Secret 0.08% 1.23x
Old Navy 0.07% 1.20x
Dressbarn 0.03% 1.20x
Michael Kors 0.02% 1.17x
Lane Bryant 0.04% 1.17x
The Childrens Place 0.06% 1.16x
Carhartt 0.37% 1.16x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 9.50% 55.03x
partycity.com 4.50% 18.99x
myweddingsongs.com 1.63% 16.28x
frequent-ads.com 1.21% 14.73x
publicholidays.us 2.57% 14.55x
norinesnest.com 1.41% 14.31x
zaxbys.com 2.95% 14.26x
sweetyhigh.com 1.39% 13.90x
puppyspot.com 2.01% 13.87x
ideapod.com 1.13% 13.58x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.46% 19.61x
Bridal Fashion 0.13% 10.95x
Jokes & Riddles 0.04% 9.74x
Cheerleading 0.02% 9.42x
Women Shoppers 0.09% 9.42x
Flower Shopping 0.02% 9.01x
Eye Health & Vision 0.04% 9.01x
Rural Living 0.02% 9.01x
Wedding Planning 5.59% 8.92x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 8.63x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female