Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 37.72% 22.99x
Sleepwear Shoppers 38.13% 20.59x
Dance Clothing Shoppers 37.48% 20.27x
Patriotic Party Decoration Shoppers 31.96% 18.64x
Smartphone Case Shoppers 31.85% 18.53x
Engagement Ring Shoppers 33.87% 18.49x
Leather Goods Shoppers 27.91% 18.16x
Condom Shoppers 30.78% 17.99x
Candy Shoppers 28.18% 17.55x
Shapewear & Leggings Shoppers 29.16% 17.10x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.27x
Lane Bryant 0.07% 1.25x
Mens Wearhouse 0.33% 1.21x
Charlotte Russe 0.02% 1.21x
Jos A. Bank Clothiers 0.21% 1.18x
Old Navy 0.08% 1.16x
Journeys 0.05% 1.13x
Dressbarn 0.05% 1.12x
The Childrens Place 0.06% 1.08x
LL Bean 0.01% 1.07x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 4.32% 58.55x
charlotterusse.com 2.94% 45.23x
spencersonline.com 3.85% 43.70x
fashionnova.com 2.15% 39.92x
mud-pie.com 2.42% 39.31x
elfcosmetics.com 1.08% 38.18x
belk.com 1.24% 35.72x
aarons.com 1.86% 34.71x
save-on-crafts.com 1.79% 34.58x
myitworks.com 1.62% 34.54x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.39% 17.85x
Costumes 1.26% 17.23x
As Seen On TV Products 0.14% 16.77x
Unique & Personalized Fashion 4.29% 15.84x
Custom Gifts 4.81% 14.03x
Beach & Intimate Wear 1.54% 13.85x
Toys Shopping 6.15% 13.67x
Party Suppliers 12.06% 13.45x
Bridal Fashion 2.67% 13.36x
Diamonds & Precious Metals 4.08% 13.28x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female