Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 37.34% 19.33x
Dance Clothing Shoppers 36.85% 17.61x
Engagement Ring Shoppers 32.39% 17.18x
Patriotic Party Decoration Shoppers 31.16% 16.79x
Smartphone Case Shoppers 30.69% 16.25x
Leather Goods Shoppers 27.20% 15.76x
Candy Shoppers 28.21% 15.21x
Sweet Tooths 30.11% 14.98x
Condom Shoppers 31.53% 14.92x
Jewelry & Watch Shoppers 24.03% 14.73x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.27x
Dressbarn 0.05% 1.16x
Charlotte Russe 0.02% 1.14x
Belk 0.02% 1.13x
Carhartt 0.25% 1.10x
Eddie Bauer 0.01% 1.07x
Old Navy 0.06% 1.06x
Lane Bryant 0.04% 1.05x
Hugo Boss 0.03% 1.05x
Talbots 0.06% 1.04x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 8.54% 24.18x
tbdress.com 8.79% 20.48x
rue21.com 8.97% 20.07x
kirklands.com 8.28% 20.02x
veruta.com 10.60% 19.37x
joann.com 9.24% 19.00x
cakecentral.com 6.53% 18.50x
gurl.com 8.67% 18.45x
mamanatural.com 6.23% 18.05x
healthboards.com 7.88% 17.68x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.49% 15.57x
Costumes 1.42% 14.33x
As Seen On TV Products 0.15% 13.98x
Unique & Personalized Fashion 4.60% 13.88x
Bridal Fashion 2.60% 12.46x
Party Suppliers 11.92% 11.65x
Diamonds & Precious Metals 4.11% 11.58x
Custom Gifts 5.17% 11.12x
Beach & Intimate Wear 1.65% 11.06x
Toys Shopping 6.55% 11.01x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female