Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 41.71% 28.83x
Sleepwear Shoppers 45.47% 26.17x
Dance Clothing Shoppers 41.69% 25.87x
Patriotic Party Decoration Shoppers 36.99% 23.28x
Orlando Activities Researchers 28.79% 22.93x
Big Box Shoppers 32.98% 22.93x
Bargain Shopping Researchers 28.83% 22.75x
Womens Subscription Box Shoppers 34.82% 22.75x
Foot Pain Sufferers 30.23% 22.72x
Smartphone Case Shoppers 33.78% 22.28x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.30x
Belk 0.01% 1.30x
Carhartt 0.21% 1.25x
Buckle 0.05% 1.24x
Lane Bryant 0.04% 1.18x
Gymboree 0.05% 1.12x
Talbots 0.03% 1.12x
Aeropostale 0.05% 1.11x
Charlotte Russe 0.02% 1.11x
Chicos 0.05% 1.10x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is rue21.com.

Website Composition Index
rue21.com 3.41% 35.95x
spencersonline.com 1.14% 35.61x
firstresponse.com 1.26% 31.98x
pregnancy-info.net 1.64% 31.09x
journeys.com 5.38% 30.87x
marleylilly.com 1.90% 30.73x
jimmyjazz.com 1.00% 28.76x
spirithalloween.com 1.36% 28.62x
helzberg.com 1.56% 28.15x
fitpregnancy.com 2.38% 27.98x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.07% 17.13x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 17.04x
Cheerleading 1.31% 16.20x
Toys Shopping 3.43% 14.81x
Costumes 0.62% 14.78x
Party Suppliers 8.20% 14.15x
Bridal Fashion 1.25% 14.03x
Beach & Intimate Wear 0.54% 13.65x
Custom Gifts 2.55% 13.57x
Reproductive Health 1.93% 12.87x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female