Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 42.65% 29.97x
Sleepwear Shoppers 44.05% 28.30x
Dance Clothing Shoppers 42.57% 27.05x
Smartphone Case Shoppers 33.58% 23.99x
Condom Shoppers 32.75% 23.79x
Womens Subscription Box Shoppers 35.18% 23.63x
Shapewear & Leggings Shoppers 33.33% 23.49x
Foot Pain Sufferers 29.71% 23.47x
Patriotic Party Decoration Shoppers 38.95% 23.40x
Orlando Activities Researchers 29.16% 23.35x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.37x
Jos A. Bank Clothiers 0.33% 1.28x
Mens Wearhouse 0.55% 1.25x
White House Black Market 0.37% 1.20x
Belk 0.01% 1.13x
Charlotte Russe 0.05% 1.06x
Johnston and Murphy 0.45% 1.06x
Columbia 0.01% 1.04x
Lane Bryant 0.05% 1.04x
Topshop 0.02% 1.03x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is marleylilly.com.

Website Composition Index
marleylilly.com 1.72% 43.65x
spencersonline.com 1.66% 33.48x
charlotterusse.com 1.02% 32.27x
rue21.com 4.60% 32.20x
morphebrushes.com 1.13% 30.41x
firstresponse.com 1.71% 28.24x
pregnancy-info.net 2.20% 27.43x
journeys.com 7.22% 27.22x
mud-pie.com 1.61% 26.94x
familydaysout.com 1.65% 26.71x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.53% 16.27x
Costumes 0.69% 16.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.34% 15.56x
As Seen On TV Products 0.09% 15.14x
Toys Shopping 4.14% 13.90x
Bridal Fashion 1.67% 13.55x
Beach & Intimate Wear 0.77% 13.25x
Custom Gifts 3.11% 13.17x
Party Suppliers 9.63% 13.09x
Unique & Personalized Fashion 2.68% 12.45x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female