Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 39.29% 28.60x
Big Box Shoppers 32.82% 25.28x
Budget Grocery Shoppers 29.08% 23.96x
Bargain Shopping Researchers 24.37% 23.37x
Dance Clothing Shoppers 38.24% 23.03x
Animal Rights Researchers 30.18% 22.75x
Sleepwear Shoppers 38.23% 22.67x
Orlando Activities Researchers 22.05% 22.57x
Wedding Content Readers 27.27% 22.21x
Womens Subscription Box Shoppers 31.12% 21.84x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.41x
Victoria's Secret 0.02% 1.34x
Maurices 0.02% 1.32x
Banana Republic 0.01% 1.30x
Buckle 0.01% 1.28x
Lane Bryant 0.01% 1.26x
Mens Wearhouse 0.01% 1.25x
Carhartt 0.17% 1.25x
American Eagle Outfitters 0.01% 1.23x
Aeropostale 0.01% 1.18x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is jeulia.com.

Website Composition Index
jeulia.com 1.13% 37.46x
marleylilly.com 3.94% 37.30x
lovelywholesale.com 1.52% 33.50x
tbdress.com 2.68% 32.53x
shindigz.com 1.11% 31.53x
ericdress.com 2.42% 31.39x
sallybeauty.com 1.14% 30.09x
familydollar.com 2.87% 27.69x
dollartree.com 7.35% 26.85x
ashleystewart.com 1.38% 26.79x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.15% 17.43x
Party Suppliers 1.49% 17.11x
Costumes 0.05% 16.86x
Men's Fashion Shopping 0.04% 16.14x
Home Printing 0.04% 16.14x
Home Office Products 0.03% 15.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 15.49x
Custom Gifts 0.62% 14.88x
Fashion & Retail 2.89% 14.85x
Toys Shopping 0.83% 14.14x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female