Dstillery Audiences

PERSONALIZED GIFT SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Personalized Gift Shoppers Audience

Below you'll find more information about the Personalized Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Personalized Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Personalized Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personalized Gift Shoppers audience is Gift Givers.

Interest Composition Index
Gift Givers 47.35% 24.49x
Sleepwear Shoppers 43.10% 22.96x
Dance Clothing Shoppers 42.09% 22.12x
Shapewear & Leggings Shoppers 35.87% 20.65x
Bargain Shopping Researchers 33.96% 20.07x
Foot Pain Sufferers 30.54% 20.04x
Big Box Shoppers 39.11% 19.95x
Womens Subscription Box Shoppers 35.85% 19.85x
Orlando Activities Researchers 33.83% 19.80x
Patriotic Party Decoration Shoppers 40.89% 19.56x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personalized Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personalized Gift Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.23x
Carhartt 0.30% 1.20x
Ralph Lauren 0.01% 1.10x
Buckle 0.04% 1.09x
Lane Bryant 0.03% 1.09x
Old Navy 0.07% 1.08x
Talbots 0.03% 1.05x
White House Black Market 0.04% 1.00x
Chicos 0.04% 1.00x
The Childrens Place 0.06% 1.00x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Location attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personalized Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personalized Gift Shoppers audience is rue21.com.

Website Composition Index
rue21.com 2.55% 30.91x
marleylilly.com 2.28% 28.70x
pregnancy-info.net 1.26% 26.83x
journeys.com 4.08% 26.67x
helzberg.com 1.25% 24.76x
fitpregnancy.com 1.80% 24.07x
pandora.net 2.66% 23.35x
burlington.com 4.14% 23.34x
sallybeauty.com 7.74% 23.17x
m.topix.com 1.69% 23.08x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Web attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personalized Gift Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 16.16x
Cheerleading 1.04% 16.00x
As Seen On TV Products 0.04% 15.72x
Costumes 0.44% 14.18x
Party Suppliers 6.86% 13.91x
Unique & Personalized Fashion 1.94% 13.14x
Bridal Fashion 0.99% 13.03x
Toys Shopping 2.87% 13.00x
Beach & Intimate Wear 0.41% 12.59x
Hair & Beauty 1.90% 11.87x
Composition Percentage: The overlap percentage between the Personalized Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Personalized Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personalized Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female