Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 39.27% 25.80x
Puppy and Dog Adopters 38.24% 24.45x
Pet Lovers 35.67% 24.15x
Pet Owners 39.08% 24.12x
Dog Breed Researchers 36.77% 22.82x
Pet Health and Nutrition Researchers 34.03% 22.50x
Pet Boarding and Sitter Researchers 28.70% 22.14x
Dog Lovers 31.86% 21.95x
Veterinarians 34.42% 21.81x
Vacuum Shoppers 33.92% 21.36x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.74x
Maurices 0.02% 1.49x
Chicos 0.01% 1.26x
Victoria's Secret 0.01% 1.25x
Carhartt 0.21% 1.24x
Old Navy 0.02% 1.20x
Mens Wearhouse 0.02% 1.17x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 2.14% 32.34x
infodog.com 1.01% 31.44x
zoetisus.com 1.64% 31.21x
dogbreedslist.info 1.01% 30.10x
petclassifieds.us 1.36% 30.00x
petplace.com 2.80% 29.65x
avodermnatural.com 1.05% 29.53x
avma.org 1.04% 29.11x
petcarerx.com 2.00% 28.62x
yourpurebredpuppy.com 3.69% 28.13x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.46% 23.80x
Rural Living 0.03% 18.60x
Pet Forums 3.83% 16.65x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 16.15x
Consumer Rewards 0.12% 15.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 14.74x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 14.59x
Home Decoration - Crafts & Kids 0.65% 13.67x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.38% 13.41x
Pet Adoption 10.77% 13.12x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female