Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 28.51% 21.51x
Dog Lovers 23.49% 21.15x
Dog Breed Researchers 27.96% 20.67x
Pet Medication Shoppers 27.44% 20.32x
Pet Lovers 23.73% 19.37x
Pet Health and Nutrition Researchers 24.78% 19.14x
Pet Owners 28.42% 18.83x
Pet Boarding and Sitter Researchers 21.57% 18.31x
Budget Grocery Shoppers 21.54% 18.14x
Online Home Decor Shoppers 17.49% 18.01x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.33x
Maurices 0.04% 1.15x
Carhartt 0.24% 1.15x
Chicos 0.02% 1.15x
Jos A. Bank Clothiers 0.02% 1.15x
J. Crew 0.01% 1.11x
Banana Republic 0.02% 1.08x
Dressbarn 0.02% 1.08x
Old Navy 0.03% 1.08x
The Childrens Place 0.03% 1.06x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is infodog.com.

Website Composition Index
infodog.com 1.13% 31.23x
tasteofthewildpetfood.com 1.15% 29.57x
petmd.com 4.40% 29.39x
petsuppliesplus.com 3.78% 25.37x
usanetwork.com 1.40% 23.19x
dogvills.com 1.79% 22.98x
cattime.com 2.11% 21.57x
nextdaypets.com 2.54% 21.32x
dogsnow.com 1.57% 20.40x
justanswer.com 1.50% 19.55x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.90% 24.64x
Home Decoration - Crafts & Kids 0.04% 16.82x
Pet Forums 2.86% 16.54x
Homeschooling 0.03% 16.38x
Illinois 0.13% 14.87x
Cub & Girl Scouts 0.06% 14.56x
Food Cluster 0.06% 14.13x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 13.54x
Disease Cluster 0.09% 13.53x
Pet Adoption 6.75% 13.17x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female