Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 43.37% 30.25x
Dog Lovers 36.00% 27.47x
Dog Breed Researchers 43.37% 26.81x
Budget Grocery Shoppers 37.19% 23.54x
Animal Humane Society Helpers 40.54% 23.42x
Animal Rights Researchers 37.61% 23.42x
Bargain Shopping Researchers 30.57% 23.11x
Blender Shoppers 36.13% 22.36x
Home Exterior Design Enthusiasts 30.50% 21.79x
Home Coffee Makers 30.29% 21.56x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.49x
Chicos 0.06% 1.39x
Dressbarn 0.05% 1.22x
Belk 0.01% 1.18x
Columbia 0.01% 1.17x
Gymboree 0.03% 1.15x
Brooks Brothers 0.04% 1.14x
Jos A. Bank Clothiers 0.17% 1.11x
Old Navy 0.07% 1.11x
Eddie Bauer 0.02% 1.11x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is purina.com.

Website Composition Index
purina.com 1.94% 54.93x
hillspet.com 2.63% 47.70x
puppyfind.com 1.51% 43.87x
homesalive.ca 1.30% 39.50x
sms.petpoint.com 1.03% 39.49x
tasteofthewildpetfood.com 1.37% 39.06x
petsupplies4less.com 1.32% 38.68x
breeders.net 1.89% 37.30x
royalcanin.com 2.52% 36.99x
thehorse.com 1.21% 35.99x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.95% 24.72x
As Seen On TV Products 0.18% 20.10x
Pet Forums 4.24% 19.32x
Rural Living 0.24% 18.58x
Pet Adoption 19.37% 18.44x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.65% 17.27x
ISPs & Local Services 0.15% 17.25x
Bird Watching 1.88% 17.18x
Home Improvement Contractor 2.70% 17.12x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.39% 16.86x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female