Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 30.54% 27.64x
Pet Medication Shoppers 31.10% 27.40x
Pet Lovers 27.71% 25.51x
Dog Breed Researchers 30.32% 25.48x
Dog Lovers 24.68% 25.13x
Pet Owners 30.83% 24.75x
Pet Health and Nutrition Researchers 26.77% 24.57x
Pet Boarding and Sitter Researchers 24.38% 24.21x
Budget Grocery Shoppers 25.23% 23.28x
Veterinarians 28.11% 23.14x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.29x
Carhartt 0.14% 1.21x
Mens Wearhouse 0.01% 1.14x
Zumiez 0.01% 1.10x
American Eagle Outfitters 0.01% 1.08x
Victoria's Secret 0.02% 1.02x
Maurices 0.02% 0.98x
Express 0.01% 0.96x
Journeys 0.02% 0.95x
Buckle 0.01% 0.87x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is yourpurebredpuppy.com.

Website Composition Index
yourpurebredpuppy.com 1.01% 33.22x
petmd.com 12.80% 31.14x
infodog.com 1.05% 31.10x
aspca.org 1.16% 30.57x
pedigreedatabase.com 1.14% 27.03x
pethealthnetwork.com 2.52% 25.92x
bringfido.com 1.39% 25.01x
blair.com 1.80% 23.56x
dogvills.com 1.62% 23.56x
usanetwork.com 2.99% 23.44x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.70% 24.92x
Consumer Rewards 0.05% 24.08x
Cub & Girl Scouts 0.21% 18.81x
Home Decoration - Crafts & Kids 0.20% 18.78x
Pet Forums 2.67% 17.97x
Southern California Cluster 0.03% 15.41x
Holistic Medicine 0.07% 14.82x
Illinois 0.50% 14.51x
Pet Adoption 7.27% 14.28x
Upstate New York State Athletics 0.04% 13.91x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female