Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 45.56% 25.85x
Dog Lovers 33.20% 24.44x
Budget Grocery Shoppers 33.91% 20.51x
Bargain Shopping Researchers 28.17% 19.78x
Furniture and Appliances Industry 32.31% 19.56x
Blender Shoppers 36.09% 18.55x
Pain Medication Users 35.77% 18.46x
Pet Owners 71.31% 18.03x
Joint Pain Health Care Professionals 30.98% 17.26x
Drug Store Shoppers 30.11% 17.24x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.20x
Chicos 0.04% 1.13x
Carhartt 0.18% 1.10x
Lane Bryant 0.03% 1.08x
Ann Taylor 0.02% 1.06x
Kate Spade 0.02% 1.06x
Dressbarn 0.03% 1.03x
Talbots 0.03% 1.01x
Columbia 0.01% 1.00x
Brooks Brothers 0.02% 0.95x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is purinaone.com.

Website Composition Index
purinaone.com 1.33% 84.05x
nestlepurinacareers.com 0.25% 83.14x
diamondpet.com 0.16% 79.66x
naturesvariety.com 0.13% 77.28x
purina.com 2.53% 74.25x
naturesrecipe.com 0.14% 72.33x
hemopet.org 0.04% 71.63x
bluebuffalo.com 0.34% 71.30x
halopets.com 0.15% 69.77x
stlouismissourihomes.com 0.05% 68.13x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 14.04% 22.43x
Pet Forums 3.48% 17.46x
Pet Adoption 19.08% 16.03x
As Seen On TV Products 0.18% 15.96x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.52% 15.43x
Rural Living 0.25% 15.41x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.76% 14.52x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 13.93x
Bird Watching 2.06% 13.75x
Holiday Gifts 1.36% 13.34x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999