Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Owners.

Interest Composition Index
Pet Owners 41.72% 24.34x
Pet Medication Shoppers 46.60% 24.29x
Puppy and Dog Adopters 39.77% 23.86x
Pet Lovers 38.75% 23.63x
Dog Breed Researchers 36.86% 22.93x
Pet Health and Nutrition Researchers 36.96% 22.10x
Vacuum Shoppers 39.29% 21.69x
Dog Lovers 37.32% 20.59x
Budget Grocery Shoppers 35.73% 20.34x
Animal Rights Researchers 34.58% 20.18x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.28x
REI 0.01% 1.25x
Dressbarn 0.03% 1.20x
Chicos 0.04% 1.10x
Talbots 0.02% 1.03x
Old Navy 0.06% 1.02x
Jos A. Bank Clothiers 0.03% 1.01x
Lane Bryant 0.03% 0.94x
Zumiez 0.05% 0.93x
White House Black Market 0.04% 0.92x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is petsmart.com.

Website Composition Index
petsmart.com 1.00% 41.72x
petsmartcharities.org 1.96% 39.12x
petful.com 1.96% 36.68x
petcarerx.com 4.20% 34.84x
certapet.com 1.44% 34.41x
petfoodindustry.com 1.21% 34.20x
whole-dog-journal.com 3.97% 34.11x
allaboutbirds.org 1.16% 33.68x
truevalue.com 1.31% 33.06x
pawculture.com 1.42% 32.12x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.12% 19.24x
ISPs & Local Services 0.03% 19.16x
Rural Living 0.08% 15.81x
Pet Forums 3.12% 14.91x
Consumer Rewards 0.15% 14.82x
Discount Shopping 1.63% 14.76x
Home Improvement Contractor 0.49% 14.49x
As Seen On TV Products 0.04% 13.37x
Pet Adoption 10.33% 13.19x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 12.27x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female