Explore the Pet Food Shoppers Audience
Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pet Food Shoppers audience.
INTERESTS
The Pet Food Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Food Shoppers audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 45.56% | 25.85x |
| Dog Lovers | 33.20% | 24.44x |
| Budget Grocery Shoppers | 33.91% | 20.51x |
| Bargain Shopping Researchers | 28.17% | 19.78x |
| Furniture and Appliances Industry | 32.31% | 19.56x |
| Blender Shoppers | 36.09% | 18.55x |
| Pain Medication Users | 35.77% | 18.46x |
| Pet Owners | 71.31% | 18.03x |
| Joint Pain Health Care Professionals | 30.98% | 17.26x |
| Drug Store Shoppers | 30.11% | 17.24x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.20x |
| Chicos | 0.04% | 1.13x |
| Carhartt | 0.18% | 1.10x |
| Lane Bryant | 0.03% | 1.08x |
| Ann Taylor | 0.02% | 1.06x |
| Kate Spade | 0.02% | 1.06x |
| Dressbarn | 0.03% | 1.03x |
| Talbots | 0.03% | 1.01x |
| Columbia | 0.01% | 1.00x |
| Brooks Brothers | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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WEBSITES
The Pet Food Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Food Shoppers audience is purinaone.com.
| Website | Composition | Index |
| purinaone.com | 1.33% | 84.05x |
| nestlepurinacareers.com | 0.25% | 83.14x |
| diamondpet.com | 0.16% | 79.66x |
| naturesvariety.com | 0.13% | 77.28x |
| purina.com | 2.53% | 74.25x |
| naturesrecipe.com | 0.14% | 72.33x |
| hemopet.org | 0.04% | 71.63x |
| bluebuffalo.com | 0.34% | 71.30x |
| halopets.com | 0.15% | 69.77x |
| stlouismissourihomes.com | 0.05% | 68.13x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 14.04% | 22.43x |
| Pet Forums | 3.48% | 17.46x |
| Pet Adoption | 19.08% | 16.03x |
| As Seen On TV Products | 0.18% | 15.96x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.52% | 15.43x |
| Rural Living | 0.25% | 15.41x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.76% | 14.52x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.08% | 13.93x |
| Bird Watching | 2.06% | 13.75x |
| Holiday Gifts | 1.36% | 13.34x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pet Food Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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