Explore the Pet Food Shoppers Audience
Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Pet Food Shoppers audience.
INTERESTS
The Pet Food Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Food Shoppers audience is Pet Owners.
| Interest | Composition | Index |
| Pet Owners | 41.72% | 24.34x |
| Pet Medication Shoppers | 46.60% | 24.29x |
| Puppy and Dog Adopters | 39.77% | 23.86x |
| Pet Lovers | 38.75% | 23.63x |
| Dog Breed Researchers | 36.86% | 22.93x |
| Pet Health and Nutrition Researchers | 36.96% | 22.10x |
| Vacuum Shoppers | 39.29% | 21.69x |
| Dog Lovers | 37.32% | 20.59x |
| Budget Grocery Shoppers | 35.73% | 20.34x |
| Animal Rights Researchers | 34.58% | 20.18x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.31% | 1.28x |
| REI | 0.01% | 1.25x |
| Dressbarn | 0.03% | 1.20x |
| Chicos | 0.04% | 1.10x |
| Talbots | 0.02% | 1.03x |
| Old Navy | 0.06% | 1.02x |
| Jos A. Bank Clothiers | 0.03% | 1.01x |
| Lane Bryant | 0.03% | 0.94x |
| Zumiez | 0.05% | 0.93x |
| White House Black Market | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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WEBSITES
The Pet Food Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Food Shoppers audience is petsmart.com.
| Website | Composition | Index |
| petsmart.com | 1.00% | 41.72x |
| petsmartcharities.org | 1.96% | 39.12x |
| petful.com | 1.96% | 36.68x |
| petcarerx.com | 4.20% | 34.84x |
| certapet.com | 1.44% | 34.41x |
| petfoodindustry.com | 1.21% | 34.20x |
| whole-dog-journal.com | 3.97% | 34.11x |
| allaboutbirds.org | 1.16% | 33.68x |
| truevalue.com | 1.31% | 33.06x |
| pawculture.com | 1.42% | 32.12x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 6.12% | 19.24x |
| ISPs & Local Services | 0.03% | 19.16x |
| Rural Living | 0.08% | 15.81x |
| Pet Forums | 3.12% | 14.91x |
| Consumer Rewards | 0.15% | 14.82x |
| Discount Shopping | 1.63% | 14.76x |
| Home Improvement Contractor | 0.49% | 14.49x |
| As Seen On TV Products | 0.04% | 13.37x |
| Pet Adoption | 10.33% | 13.19x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 12.27x |
Composition Percentage:
The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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