Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Owners.

Interest Composition Index
Pet Owners 46.94% 53.04x
Pet Lovers 41.96% 50.11x
Dog Breed Researchers 39.11% 46.00x
Vacuum Shoppers 41.03% 44.15x
Dog Lovers 36.51% 44.08x
Natural Pet Food Shoppers 42.68% 43.40x
Budget Grocery Shoppers 32.18% 43.23x
Animal Rights Researchers 35.45% 39.14x
Veterinarians 32.63% 38.92x
Animal Humane Society Helpers 36.60% 38.34x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.52x
Jos A. Bank Clothiers 0.38% 1.35x
Mens Wearhouse 0.58% 1.29x
Buckle 0.20% 1.19x
Chicos 0.07% 1.14x
Johnston and Murphy 0.15% 1.12x
Columbia 0.01% 1.08x
Lane Bryant 0.05% 1.06x
White House Black Market 0.22% 1.06x
Talbots 0.04% 0.99x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is purina.com.

Website Composition Index
purina.com 1.55% 89.37x
hillspet.com 2.10% 80.71x
puppyfind.com 1.22% 73.87x
tasteofthewildpetfood.com 1.16% 71.66x
royalcanin.com 2.13% 68.75x
homesalive.ca 1.01% 67.90x
petsupplies4less.com 1.07% 67.51x
animalhumanesociety.org 1.42% 61.75x
petbreeds.com 1.46% 61.34x
breeders.net 1.63% 60.74x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.96% 28.77x
As Seen On TV Products 0.16% 23.00x
Pet Adoption 18.31% 22.03x
Rural Living 0.20% 21.51x
ISPs & Local Services 0.11% 21.23x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 21.10x
Home Improvement Contractor 2.19% 20.56x
Pet Forums 5.27% 20.29x
Discount Shopping 5.90% 20.20x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.29% 19.38x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female