Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 29.56% 23.50x
Dog Lovers 24.13% 22.71x
Pet Medication Shoppers 29.43% 22.70x
Dog Breed Researchers 28.72% 22.33x
Pet Lovers 25.99% 21.64x
Pet Boarding and Sitter Researchers 22.55% 20.99x
Pet Owners 29.78% 20.93x
Pet Health and Nutrition Researchers 25.54% 20.75x
Budget Grocery Shoppers 23.65% 20.38x
Online Home Decor Shoppers 18.92% 19.91x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is infodog.com.

Website Composition Index
infodog.com 1.03% 29.48x
petmd.com 8.29% 26.66x
pethealthnetwork.com 1.57% 22.05x
usanetwork.com 2.21% 21.28x
dogvills.com 1.60% 20.88x
blair.com 1.33% 20.60x
cattime.com 2.02% 20.57x
vetinfo.com 1.34% 19.40x
petsuppliesplus.com 5.30% 19.26x
dogsnow.com 1.60% 19.06x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.14% 24.61x
Home Decoration - Crafts & Kids 0.11% 19.59x
Pet Forums 2.68% 17.11x
Rural Living 0.05% 14.96x
Senior Care 0.04% 14.78x
Homeschooling 0.03% 14.51x
Cheerleading 0.06% 14.32x
Cub & Girl Scouts 0.09% 13.91x
Psychology & Social Work 0.11% 13.81x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.09% 13.50x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female