Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 4 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 48.62% 34.98x
Pet Owners 47.08% 32.97x
Pet Lovers 42.52% 30.98x
Vacuum Shoppers 42.99% 30.40x
Budget Grocery Shoppers 36.38% 30.27x
Dog Breed Researchers 41.25% 30.18x
Pet Health and Nutrition Researchers 42.57% 29.78x
Dog Lovers 39.41% 29.02x
Bargain Shopping Researchers 33.47% 27.72x
Big Box Shoppers 37.13% 27.38x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.31x
Buckle 0.30% 1.29x
Mens Wearhouse 0.52% 1.28x
White House Black Market 0.34% 1.18x
Express Outlets 0.01% 1.09x
Eddie Bauer 0.03% 1.09x
Johnston and Murphy 0.45% 1.08x
Columbia 0.01% 1.01x
Bonobos 0.07% 0.97x
Lane Bryant 0.04% 0.97x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is hillspet.com.

Website Composition Index
hillspet.com 1.11% 47.77x
royalcanin.com 1.29% 43.84x
lozo.com 1.42% 38.63x
localpuppybreeders.com 1.13% 38.48x
breeders.net 1.01% 38.44x
naturalbalanceinc.com 1.09% 37.17x
petsmart.com 1.70% 35.80x
bissell.com 1.78% 34.42x
nextdaypets.com 2.48% 34.39x
doggies.com 1.13% 34.27x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.18% 21.20x
ISPs & Local Services 0.07% 20.26x
Pet Adoption 12.64% 17.66x
As Seen On TV Products 0.09% 17.55x
Rural Living 0.14% 17.37x
Discount Shopping 3.73% 16.93x
Home Improvement Contractor 1.33% 16.83x
Pet Forums 4.09% 16.09x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.94% 15.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.30% 15.31x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female