Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 56.02% 88.48x
Puppy and Dog Adopters 89.73% 80.74x
Dog Breed Researchers 92.63% 79.84x
Pet Lovers 50.52% 50.72x
Pet Owners 53.42% 46.06x
Golden Retriever Content Readers 17.04% 45.37x
Labrador Content Readers 24.90% 43.96x
Entrepreneurs 53.42% 43.40x
Dachshund Content Readers 12.04% 40.77x
Pet Health and Nutrition Researchers 17.27% 38.94x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.30x
Zumiez 0.01% 1.25x
Gymboree 0.01% 1.09x
Old Navy 0.01% 0.97x
Urban Outfitters 0.01% 0.97x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 2.34% 76.03x
science-junkies.com 3.84% 74.79x
skytales.org 3.02% 68.16x
watchmecraft.com 2.96% 63.87x
finallynews.com 8.95% 61.77x
ninerecipes.com 1.15% 59.83x
inspiringpet.com 4.50% 59.77x
moneysavingbasics.com 5.16% 59.25x
forwhatitsearth.com 14.86% 58.50x
mindfulgazette.com 1.61% 55.55x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.08% 28.75x
Pet Adoption 3.38% 23.17x
Pet Cluster 36.61% 21.13x
Assorted Topics (Car News, Animals, Viral Media) 1.11% 19.54x
Pet Forums 0.96% 18.70x
Video Content Sites 0.33% 17.22x
Conscious Living 1.48% 17.07x
Muscle Cars 2.86% 16.18x
Comedy Content 0.10% 15.92x
Parenting Blogs 0.86% 14.08x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female