Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 47.20% 35.46x
Pet Owners 46.04% 32.66x
Puppy and Dog Adopters 42.11% 32.38x
Pet Lovers 41.02% 31.37x
Dog Breed Researchers 40.40% 31.34x
Vacuum Shoppers 41.43% 31.15x
Budget Grocery Shoppers 34.92% 30.63x
Pet Health and Nutrition Researchers 41.26% 30.42x
Dog Lovers 37.81% 29.82x
Bargain Shopping Researchers 31.62% 28.59x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.49x
Dressbarn 0.04% 1.16x
Talbots 0.03% 1.16x
Eddie Bauer 0.02% 1.11x
Lane Bryant 0.04% 1.03x
Jos A. Bank Clothiers 0.06% 1.02x
White House Black Market 0.08% 1.01x
Chicos 0.04% 1.01x
Express 0.03% 0.99x
Gymboree 0.04% 0.99x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.01% 44.59x
petsmart.com 1.22% 43.30x
bissell.com 1.18% 40.89x
petsmartcharities.org 2.37% 40.78x
petful.com 2.42% 38.64x
petcarerx.com 4.86% 37.28x
yankeecandle.com 1.01% 37.11x
petfoodindustry.com 1.13% 36.96x
petwellbeing.com 1.06% 36.92x
dogforums.com 1.27% 36.26x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 23.48x
Pet Supplies 8.05% 22.42x
As Seen On TV Products 0.07% 19.54x
Rural Living 0.12% 19.19x
Discount Shopping 2.86% 18.48x
Home Improvement Contractor 1.01% 18.16x
Pet Adoption 11.37% 18.07x
Pet Forums 3.78% 17.74x
Consumer Rewards 0.24% 16.55x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.80% 15.82x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female