Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 40.14% 28.97x
Puppy and Dog Adopters 39.47% 27.49x
Pet Owners 40.10% 26.84x
Pet Lovers 36.21% 26.68x
Dog Breed Researchers 37.06% 25.88x
Pet Health and Nutrition Researchers 34.87% 25.27x
Dog Lovers 32.19% 24.51x
Vacuum Shoppers 34.15% 24.12x
Veterinarians 36.34% 23.77x
Pet Boarding and Sitter Researchers 31.95% 23.25x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.49x
Carhartt 0.17% 1.30x
Old Navy 0.02% 1.25x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is petsmartcharities.org.

Website Composition Index
petsmartcharities.org 1.18% 35.47x
certapet.com 1.03% 31.92x
petful.com 1.23% 31.64x
whole-dog-journal.com 2.70% 31.52x
adoptapet.com 1.86% 30.91x
infodog.com 1.01% 30.26x
petcarerx.com 2.54% 29.87x
zoetisus.com 2.03% 29.54x
dogbreedslist.info 1.28% 28.87x
petplace.com 3.53% 28.49x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.08% 25.71x
Pet Forums 3.94% 18.06x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 16.90x
Rural Living 0.03% 15.77x
Pet Adoption 11.23% 15.67x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.11x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.53% 14.41x
Comedy Content 0.36% 14.18x
Holiday Gifts 0.41% 14.01x
Survey Websites 0.04% 13.85x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female