Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 16.61% 17.85x
Puppy and Dog Adopters 15.51% 17.12x
Golden Retriever Content Readers 11.23% 16.10x
Toy Poodle Content Readers 11.39% 16.09x
Pet Medication Shoppers 12.16% 15.32x
Labrador Content Readers 13.21% 15.05x
Pet Health and Nutrition Researchers 11.01% 14.00x
Budget Grocery Shoppers 8.44% 13.65x
Discount Big Box Shoppers 7.31% 13.63x
Dachshund Content Readers 8.17% 13.34x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.31x
Journeys 0.03% 1.25x
Mens Wearhouse 0.02% 1.22x
Zumiez 0.03% 1.21x
Talbots 0.02% 1.20x
Maurices 0.04% 1.19x
Old Navy 0.03% 1.18x
Chicos 0.02% 1.17x
Lululemon 0.01% 1.16x
White House Black Market 0.02% 1.13x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is vetstreet.com.

Website Composition Index
vetstreet.com 9.58% 60.30x
infodog.com 1.05% 39.78x
cattime.com 1.16% 27.70x
adoptapet.com 1.02% 24.22x
dogvills.com 1.20% 22.64x
petsmart.com 1.57% 20.03x
dailypuppy.com 2.44% 17.85x
thelabradorsite.com 2.46% 16.39x
iheartcats.com 1.18% 15.86x
akc.org 24.53% 14.83x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.13% 22.76x
Pet Forums 1.63% 17.39x
Pet Adoption 2.46% 10.04x
Fire Fighting 0.04% 8.71x
Upstate New York State Athletics 0.03% 8.66x
Comedy Content 0.11% 8.30x
Telescopes 0.04% 7.74x
Retail Industry News 0.02% 7.24x
Spam Call Number Searchers 0.13% 7.19x
Bird Watching 0.02% 6.93x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female