Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 34.99% 20.69x
Dog Breed Researchers 32.85% 20.16x
Pet Medication Shoppers 37.91% 20.16x
Pet Lovers 35.34% 18.91x
Pet Owners 37.45% 18.75x
Pet Health and Nutrition Researchers 33.29% 17.84x
Pet Boarding and Sitter Researchers 28.37% 17.75x
Dog Lovers 31.49% 17.68x
Animal Rights Researchers 30.89% 17.41x
Veterinarians 33.36% 17.34x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.27x
Carhartt 0.22% 1.25x
Maurices 0.02% 1.16x
Gap 0.01% 1.16x
Dressbarn 0.01% 1.13x
Old Navy 0.02% 1.05x
Journeys 0.02% 1.04x
The Childrens Place 0.01% 1.01x
Chicos 0.01% 1.00x
Lane Bryant 0.01% 1.00x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 1.49% 27.23x
zoetisus.com 1.19% 27.01x
petcarerx.com 1.27% 25.99x
petplace.com 1.92% 25.31x
adoptapet.com 1.23% 24.46x
infodog.com 1.04% 24.44x
homeagain.com 1.79% 24.36x
yourpurebredpuppy.com 2.68% 24.27x
vin.com 1.51% 24.25x
thehonestkitchen.com 1.67% 23.42x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.29% 19.05x
Rural Living 0.03% 15.76x
Consumer Rewards 0.07% 14.10x
Pet Forums 3.70% 13.25x
Home Decoration - Crafts & Kids 0.43% 11.84x
Texas Off-Roading 0.03% 11.82x
Holiday Gifts 0.18% 11.55x
Fashion & Cosmetics 0.02% 11.49x
Pet Adoption 9.57% 11.32x
Home Printing 0.06% 11.00x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female