Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 44.50% 28.06x
Dog Lovers 34.28% 26.28x
Dog Breed Researchers 43.46% 25.29x
Budget Grocery Shoppers 34.75% 22.35x
Animal Humane Society Helpers 40.22% 22.23x
Animal Rights Researchers 36.77% 21.87x
Blender Shoppers 35.58% 20.48x
Bargain Shopping Researchers 29.96% 20.30x
Pet Owners 69.36% 20.10x
Pain Medication Users 35.18% 19.94x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.36x
Gymboree 0.03% 1.14x
Carhartt 0.23% 1.12x
Eddie Bauer 0.01% 1.10x
Dressbarn 0.04% 1.08x
Chicos 0.05% 1.07x
Belk 0.02% 1.07x
LOFT 0.04% 1.02x
Abercrombie & Fitch 0.03% 1.01x
Lane Bryant 0.04% 1.01x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is purinaone.com.

Website Composition Index
purinaone.com 1.28% 116.35x
purina.com 2.45% 101.66x
hillspet.com 3.25% 82.66x
puppyfind.com 1.94% 74.82x
sms.petpoint.com 1.25% 65.65x
homesalive.ca 1.56% 65.08x
tasteofthewildpetfood.com 1.54% 64.55x
petsupplies4less.com 1.58% 63.67x
breeders.net 2.23% 62.43x
banfield.com 1.12% 60.84x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 14.35% 23.24x
Pet Forums 3.96% 18.04x
As Seen On TV Products 0.19% 17.47x
Rural Living 0.26% 16.48x
Pet Adoption 19.90% 16.39x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.45% 15.84x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.70% 15.66x
Bird Watching 2.00% 15.25x
ISPs & Local Services 0.17% 14.93x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 14.43x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female