Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 3 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.73% 41.68x
Dog Breed Researchers 40.36% 37.67x
Budget Grocery Shoppers 31.54% 36.36x
Dog Lovers 38.29% 34.63x
Animal Rights Researchers 35.38% 32.62x
Animal Humane Society Helpers 37.29% 32.21x
Bargain Shopping Researchers 28.14% 32.12x
Veterinarians 33.01% 31.86x
Blender Shoppers 32.51% 31.34x
Orlando Activities Researchers 28.21% 30.75x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.23x
Mens Wearhouse 0.40% 1.14x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is purina.com.

Website Composition Index
purina.com 1.76% 87.88x
hillspet.com 2.39% 78.08x
puppyfind.com 1.41% 71.12x
tasteofthewildpetfood.com 1.32% 66.91x
petsupplies4less.com 1.21% 64.69x
homesalive.ca 1.15% 64.26x
royalcanin.com 2.38% 64.21x
thehorse.com 1.11% 60.30x
petbreeds.com 1.66% 59.09x
animalhumanesociety.org 1.61% 58.82x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.61% 28.06x
Pet Adoption 18.46% 21.08x
Pet Forums 4.65% 20.55x
Home Improvement Contractor 2.32% 19.61x
Discount Shopping 6.23% 19.16x
Bird Watching 1.75% 18.78x
Low Budget Shoppers 2.52% 17.79x
Food Cluster 4.81% 16.64x
Home Decoration - Crafts & Kids 2.43% 16.22x
Shopping Catalogs 3.63% 15.62x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female