Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 19.07% 21.08x
Puppy and Dog Adopters 24.43% 20.54x
Dog Breed Researchers 23.96% 20.34x
Pet Medication Shoppers 22.57% 19.61x
Labrador Content Readers 20.72% 18.96x
Golden Retriever Content Readers 20.08% 18.87x
Pet Health and Nutrition Researchers 20.48% 18.83x
Puppy & Kitten Owners 23.71% 18.07x
Pet Lovers 20.57% 17.65x
Pet Boarding and Sitter Researchers 16.62% 17.43x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.22x
Maurices 0.04% 1.20x
American Eagle Outfitters 0.02% 1.20x
Talbots 0.01% 1.19x
Dressbarn 0.02% 1.18x
Carhartt 0.21% 1.17x
Gap 0.02% 1.16x
Old Navy 0.03% 1.13x
The Childrens Place 0.02% 1.08x
Jos A. Bank Clothiers 0.01% 1.08x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is infodog.com.

Website Composition Index
infodog.com 1.04% 37.49x
petsuppliesplus.com 1.81% 30.92x
dogvills.com 1.66% 25.73x
cattime.com 1.74% 25.68x
nextdaypets.com 1.62% 23.90x
petsmart.com 2.90% 22.74x
adoptapet.com 2.02% 22.47x
puppyspot.com 3.92% 22.08x
dogsnow.com 1.25% 21.77x
goldenretrieverforum.com 1.06% 20.97x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.42% 23.98x
Illinois 0.04% 19.48x
Pet Forums 2.08% 14.91x
Psychology & Social Work 0.03% 13.63x
Pet Adoption 5.47% 13.31x
Amateur Radios 0.02% 11.69x
Vaping 0.03% 10.74x
Consumer Rewards 0.05% 10.16x
Rural Living 0.03% 9.87x
Moving & Storage 0.07% 9.52x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female