Dstillery Audiences

PET FOOD SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Pet Food Shoppers Audience

Below you'll find more information about the Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Food Shoppers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 19.30% 18.30x
Puppy and Dog Adopters 18.83% 18.12x
Golden Retriever Content Readers 14.71% 17.79x
Pet Medication Shoppers 16.56% 17.59x
Essential Oils Enthusiasts 0.17% 17.36x
Labrador Content Readers 16.54% 16.83x
Pet Health and Nutrition Researchers 15.07% 16.69x
Toy Poodle Content Readers 12.74% 16.26x
Dachshund Content Readers 12.27% 15.99x
Puppy & Kitten Owners 19.39% 15.83x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Food Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.19x
Carhartt 0.18% 1.13x
Gap 0.01% 1.09x
Jos A. Bank Clothiers 0.01% 1.02x
Gymboree 0.01% 1.01x
Lane Bryant 0.01% 1.00x
Mens Wearhouse 0.02% 0.98x
White House Black Market 0.01% 0.97x
Old Navy 0.02% 0.96x
Banana Republic 0.01% 0.95x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Food Shoppers audience is infodog.com.

Website Composition Index
infodog.com 1.03% 35.28x
cattime.com 1.48% 23.56x
dogvills.com 1.55% 21.80x
petsmart.com 2.14% 21.17x
adoptapet.com 1.68% 21.02x
puppyspot.com 1.71% 20.94x
nextdaypets.com 1.03% 20.93x
dogsnow.com 1.01% 19.11x
petguide.com 1.80% 18.33x
dailypuppy.com 3.34% 17.46x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.22% 26.67x
Pet Forums 1.45% 14.64x
Pet Adoption 4.10% 12.59x
Eye Health & Vision 0.03% 10.91x
Moving & Storage 0.03% 10.46x
Paper & Packaging 0.03% 9.30x
Discount Shopping 0.05% 8.66x
Consumer Rewards 0.03% 8.37x
Jokes & Riddles 0.03% 8.37x
Comedy Content 0.15% 8.01x
Composition Percentage: The overlap percentage between the Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female