Dstillery Audiences

PET LOVERS

Audience Size: 3.1 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 73.01% 46.57x
Pet Health and Nutrition Researchers 62.28% 41.53x
Puppy and Dog Adopters 60.61% 40.94x
Pet Medication Shoppers 58.81% 39.99x
Dog Breed Researchers 53.13% 35.87x
Dog Lovers 48.73% 34.47x
Animal Rights Researchers 53.48% 33.97x
Heart Surgery Researchers 43.03% 32.16x
Heartburn Sufferers 42.65% 32.04x
Veterinarians 49.34% 31.63x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.39x
Chicos 0.02% 1.33x
Mens Wearhouse 0.07% 1.24x
Old Navy 0.03% 1.19x
Dressbarn 0.01% 1.12x
Aeropostale 0.01% 1.12x
Buckle 0.01% 1.10x
American Eagle Outfitters 0.02% 1.10x
Lane Bryant 0.01% 1.07x
Jos A. Bank Clothiers 0.01% 1.07x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is petful.com.

Website Composition Index
petful.com 2.33% 50.19x
certapet.com 1.81% 49.04x
whole-dog-journal.com 4.85% 48.78x
theanimalrescuesite.com 2.34% 47.40x
minq.com 2.75% 46.94x
marvistavet.com 1.39% 43.77x
petplace.com 6.31% 43.72x
thedogbakery.com 1.59% 43.62x
odometer.com 1.47% 43.53x
catforum.com 1.08% 43.05x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.92% 28.68x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.55% 26.80x
Pet Forums 5.49% 25.39x
Right Wing Blogs - Political Activism 0.55% 23.49x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 22.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.36x
Bird Watching 0.83% 19.38x
Assorted Topics (Car News, Animals, Viral Media) 2.88% 19.09x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 19.00x
Rural Living 0.04% 17.60x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female