Dstillery Audiences

PET LOVERS

Audience Size: 1.6 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 42.30% 42.99x
Pet Owners 58.11% 40.32x
Puppy and Dog Adopters 41.68% 38.82x
Dog Lovers 36.03% 38.52x
Pet Medication Shoppers 38.54% 38.47x
Dachshund Content Readers 30.86% 37.69x
Golden Retriever Content Readers 27.10% 31.98x
Breast Cancer Fund Raisers 19.62% 31.68x
Labrador Content Readers 31.82% 31.56x
Home-Made Face Mask Researchers 16.32% 30.43x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.24x
Zumiez 0.01% 1.16x
Carhartt 0.19% 1.07x
American Eagle Outfitters 0.02% 1.05x
Journeys 0.02% 1.02x
Gymboree 0.01% 1.01x
Express 0.02% 0.90x
Aeropostale 0.01% 0.90x
Jos A. Bank Clothiers 0.01% 0.90x
Banana Republic 0.01% 0.88x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is faktually.com.

Website Composition Index
faktually.com 1.04% 57.23x
ilovemydogsomuch.tv 3.76% 52.93x
petrescuereport.com 1.43% 52.92x
wakeupyourmind.net 2.02% 51.60x
kittentoob.com 1.22% 49.70x
freebies.com 1.11% 46.96x
lifenews.com 1.30% 46.21x
innerstrengthzone.com 1.48% 46.07x
wonderfeed.com 4.76% 45.19x
idaily.com 1.36% 43.73x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.21% 35.90x
Pet Supplies 0.23% 26.24x
Pet Forums 2.52% 25.41x
Comedy Content 0.44% 23.32x
Assorted Topics (Car News, Animals, Viral Media) 0.99% 17.16x
Pet Cluster 45.71% 15.83x
Conscious Living 1.87% 15.67x
Assorted Topics (Freebies, Gardens, Jewelry) 2.02% 14.67x
Liberal Media - Political Activism 2.00% 14.55x
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 14.22x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female