Dstillery Audiences

PET LOVERS

Audience Size: 2.9 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 40.96% 30.15x
Pet Food Shoppers 50.01% 25.85x
Cat Lovers 45.98% 24.43x
Pet Owners 95.64% 24.18x
Bargain Shopping Researchers 30.95% 21.73x
Furniture and Appliances Industry 33.27% 20.15x
Sinus Researchers 32.85% 19.94x
Headache and Migraine Sufferers 32.18% 19.84x
Breast Cancer Fund Raisers 28.24% 19.70x
Menopause Researchers 34.32% 19.67x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.17x
Lane Bryant 0.03% 1.06x
Old Navy 0.05% 0.98x
Eddie Bauer 0.01% 0.90x
Chicos 0.03% 0.90x
Dressbarn 0.03% 0.90x
Brooks Brothers 0.02% 0.88x
Belk 0.01% 0.85x
Talbots 0.03% 0.84x
The North Face 0.01% 0.83x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is pitbullpaws.com.

Website Composition Index
pitbullpaws.com 0.18% 91.36x
catsandkittensbreeds.com 0.20% 91.06x
ourpassionfordogs.com 0.41% 85.33x
justmansbestfriendforlife.com 0.47% 83.26x
aplaceforpitbulls.com 0.34% 81.36x
dogsupsetstomach.com 0.18% 81.10x
hemopet.org 0.05% 79.67x
bestpethomeremedies.com 0.40% 77.43x
vetclick.com 0.17% 77.16x
myholisticpetvet.com 0.03% 74.73x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 15.37% 24.56x
Pet Forums 4.57% 22.91x
Natural & Healthy Living Researchers 1.65% 16.43x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 15.48x
Bird Watching 2.28% 15.25x
Pet Adoption 18.08% 15.19x
Right Wing Blogs - Political Activism 5.39% 14.13x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 13.34% 13.76x
Conscious Living 4.36% 13.56x
Assorted Topics #11636 (Car News, Animals, Viral Media) 6.81% 13.55x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999