Dstillery Audiences

PET LOVERS

Audience Size: 4.4 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 74.97% 46.74x
Pet Health and Nutrition Researchers 65.64% 41.39x
Puppy and Dog Adopters 62.13% 40.13x
Pet Medication Shoppers 63.97% 38.51x
Dog Breed Researchers 54.02% 35.91x
Dog Lovers 52.22% 33.63x
Animal Rights Researchers 53.64% 33.43x
Heart Surgery Researchers 44.56% 32.28x
Cat Lovers 48.03% 32.01x
Heartburn Sufferers 46.48% 31.24x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.39% 1.41x
Dressbarn 0.03% 1.22x
Lane Bryant 0.04% 1.10x
REI 0.01% 1.08x
Buckle 0.05% 1.07x
Talbots 0.03% 1.04x
Mens Wearhouse 0.06% 1.02x
Belk 0.01% 1.00x
Jos A. Bank Clothiers 0.03% 0.99x
The North Face 0.01% 0.96x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is reinventingaging.org.

Website Composition Index
reinventingaging.org 1.36% 55.21x
petful.com 2.89% 54.21x
theanimalrescuesite.com 3.41% 52.37x
certapet.com 2.18% 52.15x
whole-dog-journal.com 5.96% 51.26x
catforum.com 1.20% 48.63x
minq.com 4.09% 48.21x
pawculture.com 2.12% 48.02x
theveteranssite.com 1.00% 47.89x
jacksongalaxy.com 1.05% 47.56x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.50% 25.08x
Right Wing Blogs - Political Activism 1.70% 23.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.82% 23.54x
Pet Forums 4.97% 23.24x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 20.15x
Assorted Topics (Viral Media, Paid Traffic) 0.09% 19.83x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.39% 19.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.95x
Bird Watching 1.30% 18.67x
As Seen On TV Products 0.06% 18.28x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female