Dstillery Audiences

PET LOVERS

Audience Size: 2.2 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 78.25% 88.42x
Dog Breed Researchers 52.13% 61.31x
Dog Lovers 49.85% 60.18x
Animal Rights Researchers 50.29% 55.53x
Veterinarians 45.54% 54.31x
Cat Lovers 44.19% 51.97x
Pet Food Shoppers 46.90% 50.11x
Heartburn Sufferers 40.64% 49.84x
Heart Surgery Researchers 36.86% 48.52x
Animal Humane Society Helpers 45.27% 47.43x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Belk.

Location Composition Index
Belk 0.01% 1.31x
Buckle 0.21% 1.27x
Mens Wearhouse 0.55% 1.25x
Jos A. Bank Clothiers 0.34% 1.25x
Lane Bryant 0.05% 1.12x
Chicos 0.06% 1.08x
Eddie Bauer 0.03% 1.06x
White House Black Market 0.21% 1.02x
REI 0.01% 1.02x
Old Navy 0.09% 0.97x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.

Website Composition Index
hillspet.com 2.16% 83.75x
organic-pet-digest.com 2.67% 79.32x
patriciamcconnell.com 1.54% 77.28x
dog-health-guide.org 1.04% 77.21x
pawculture.com 5.39% 76.43x
vetfolio.com 1.64% 74.74x
puppyweights.com 1.05% 74.63x
dogforum.com 1.59% 73.89x
diamondbackdrugs.com 2.17% 73.05x
dogforums.com 2.99% 71.83x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 16.18% 33.36x
Pet Forums 7.44% 28.62x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 23.61x
Bird Watching 2.17% 21.70x
Pet Adoption 17.99% 21.64x
Reproductive Health 6.30% 20.72x
Natural & Healthy Living Researchers 1.82% 20.72x
Right Wing Blogs - Political Activism 3.59% 20.68x
As Seen On TV Products 0.14% 20.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 19.63x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female