Dstillery Audiences

PET LOVERS

Audience Size: 2.2 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 60.95% 39.97x
Pet Health and Nutrition Researchers 49.04% 39.27x
Puppy and Dog Adopters 47.57% 35.80x
Pet Medication Shoppers 45.66% 35.29x
Dog Lovers 36.35% 33.81x
Breast Cancer Fund Raisers 29.01% 31.34x
Heart Surgery Researchers 30.53% 29.26x
Home-Made Face Mask Researchers 20.24% 29.18x
Dog Breed Researchers 40.01% 29.14x
Home Design and Living Publication Readers 24.43% 28.83x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Express.

Location Composition Index
Express 0.02% 1.16x
Carhartt 0.24% 1.12x
Dressbarn 0.02% 1.10x
Maurices 0.04% 1.05x
Lane Bryant 0.02% 1.04x
Chicos 0.02% 1.03x
Aeropostale 0.02% 0.99x
Forever 21 0.01% 0.96x
Old Navy 0.03% 0.95x
Victoria's Secret 0.03% 0.94x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is lifedaily.com.

Website Composition Index
lifedaily.com 1.07% 63.45x
goodietravel.com 2.40% 54.12x
faktually.com 3.64% 52.17x
petmd.com 2.46% 48.32x
veterinarypracticenews.com 1.11% 48.11x
reshareworthy.com 3.65% 44.85x
scribol.com 1.74% 44.83x
iheartvip.com 2.19% 44.64x
wakeupyourmind.net 4.29% 43.36x
lifesitenews.com 1.37% 43.20x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.41% 29.62x
Pet Supplies 0.69% 29.11x
Pet Forums 3.84% 24.26x
Comedy Content 0.51% 19.84x
Conscious Living 3.79% 19.08x
Assorted Topics (Freebies, Gardens, Jewelry) 3.30% 19.03x
Disease Cluster 0.05% 18.20x
Pharmacy 0.28% 16.99x
Assorted Topics (Car News, Animals, Viral Media) 0.88% 16.98x
Custom Gifts 0.06% 16.58x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female