Dstillery Audiences

PET LOVERS

Audience Size: 3.3 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 77.15% 52.54x
Pet Health and Nutrition Researchers 67.76% 45.31x
Pet Medication Shoppers 63.32% 42.50x
Dog Breed Researchers 54.26% 38.40x
Dog Lovers 51.30% 37.47x
Animal Rights Researchers 51.87% 36.20x
Cat Lovers 47.81% 35.11x
Heartburn Sufferers 42.89% 33.95x
Heart Surgery Researchers 42.56% 33.36x
Veterinarians 48.50% 32.45x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Buckle.

Location Composition Index
Buckle 0.29% 1.26x
Mens Wearhouse 0.50% 1.21x
Jos A. Bank Clothiers 0.28% 1.14x
White House Black Market 0.31% 1.08x
Belk 0.01% 1.07x
Lane Bryant 0.05% 1.06x
Columbia 0.01% 1.03x
Talbots 0.04% 1.00x
REI 0.02% 1.00x
Express Outlets 0.01% 1.00x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.

Website Composition Index
hillspet.com 1.14% 49.20x
organic-pet-digest.com 1.50% 48.86x
pawculture.com 3.34% 46.19x
diamondbackdrugs.com 1.31% 46.16x
petful.com 4.80% 44.07x
royalcanin.com 1.28% 43.74x
bluepearlvet.com 1.58% 43.60x
petwellbeing.com 1.65% 42.68x
reinventingaging.org 2.31% 41.71x
dogforums.com 2.01% 41.67x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 10.64% 23.11x
Pet Forums 5.64% 20.98x
Right Wing Blogs - Political Activism 2.81% 18.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.01% 17.67x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 17.50x
Pet Adoption 12.90% 17.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 16.99x
Natural & Healthy Living Researchers 1.49% 16.96x
Reproductive Health 3.88% 16.83x
Bird Watching 1.67% 16.58x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female