Dstillery Audiences

PET LOVERS

Audience Size: 3 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 47.63% 37.46x
Pet Owners 67.70% 37.28x
Dog Breed Researchers 42.16% 33.85x
Pet Health and Nutrition Researchers 57.69% 33.36x
Pet Medication Shoppers 54.17% 31.69x
Animal Rights Researchers 42.02% 31.29x
Dog Lovers 45.91% 29.01x
Heart Surgery Researchers 40.15% 27.23x
Heartburn Sufferers 40.35% 27.23x
Cat Lovers 44.79% 26.09x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.39x
Maurices 0.03% 1.28x
Buckle 0.02% 1.27x
Chicos 0.02% 1.27x
Aeropostale 0.01% 1.17x
The Childrens Place 0.02% 1.17x
American Eagle Outfitters 0.01% 1.14x
Lane Bryant 0.01% 1.13x
Dressbarn 0.01% 1.13x
Old Navy 0.02% 1.12x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is momsrow.com.

Website Composition Index
momsrow.com 1.11% 50.41x
whole-dog-journal.com 1.80% 49.05x
petplace.com 2.44% 46.95x
thehonestkitchen.com 2.32% 45.34x
clipd.com 1.47% 43.96x
brainjet.com 1.56% 43.91x
tickld.com 4.10% 42.97x
dvm360.com 1.70% 41.97x
vin.com 1.88% 41.50x
seniorsmatter.com 1.27% 39.62x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.20% 22.84x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 20.32x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.41x
Right Wing Blogs - Political Activism 0.21% 19.13x
Pet Forums 4.59% 18.84x
Natural & Healthy Living Researchers 0.60% 17.56x
Assorted Topics (Car News, Animals, Viral Media) 1.47% 15.82x
Bird Watching 0.49% 14.99x
Home Decoration - Crafts & Kids 0.41% 14.68x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 14.56x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female