Dstillery Audiences

PET LOVERS

Audience Size: 2.8 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 77.93% 78.81x
Dog Breed Researchers 52.06% 59.24x
Dog Lovers 48.94% 55.69x
Animal Rights Researchers 48.57% 54.41x
Veterinarians 45.72% 52.77x
Cat Lovers 44.30% 50.71x
Pet Food Shoppers 46.03% 49.35x
Heart Surgery Researchers 35.44% 49.03x
Heartburn Sufferers 40.23% 48.37x
Animal Humane Society Helpers 44.18% 47.61x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.16x
Mens Wearhouse 0.41% 1.12x
Buckle 0.09% 1.07x
Old Navy 0.05% 1.01x
Michael Kors 0.01% 0.97x
Dressbarn 0.03% 0.97x
Lane Bryant 0.04% 0.95x
Aeropostale 0.01% 0.94x
Lululemon 0.04% 0.92x
Coach 0.03% 0.89x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.

Website Composition Index
hillspet.com 2.42% 79.77x
dog-health-guide.org 1.13% 74.15x
dogforum.com 1.60% 73.37x
organic-pet-digest.com 2.92% 72.82x
puppyweights.com 1.02% 72.81x
pawculture.com 5.86% 71.91x
dogforums.com 3.05% 71.91x
patriciamcconnell.com 1.69% 71.05x
puppychart.com 1.02% 70.32x
dog-care-knowledge.com 2.26% 69.91x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 14.64% 31.43x
Pet Forums 6.10% 28.03x
Bird Watching 1.89% 21.17x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 20.76x
Natural & Healthy Living Researchers 1.66% 20.66x
Pet Adoption 17.00% 20.55x
As Seen On TV Products 0.14% 20.43x
Right Wing Blogs - Political Activism 3.61% 20.34x
Reproductive Health 6.24% 19.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 19.36x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female