Dstillery Audiences

PET LOVERS

Audience Size: 2.8 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 71.39% 49.16x
Pet Health and Nutrition Researchers 59.70% 44.36x
Puppy and Dog Adopters 59.41% 42.17x
Pet Medication Shoppers 59.03% 41.45x
Dog Breed Researchers 51.97% 37.05x
Dog Lovers 46.93% 36.29x
Animal Rights Researchers 51.95% 35.43x
Heartburn Sufferers 40.49% 34.07x
Heart Surgery Researchers 40.59% 33.88x
Cat Lovers 44.07% 33.08x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.59x
Carhartt 0.23% 1.40x
Victoria's Secret 0.01% 1.14x
Old Navy 0.02% 1.12x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 3.38% 56.02x
certapet.com 1.22% 55.28x
marvistavet.com 1.07% 53.69x
momsrow.com 1.79% 51.95x
petplace.com 4.35% 51.09x
theanimalrescuesite.com 1.15% 49.80x
thedogbakery.com 1.12% 48.74x
thehonestkitchen.com 3.60% 48.18x
aspcapro.org 1.39% 45.31x
clipd.com 2.85% 44.97x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.98% 31.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.37% 28.24x
Right Wing Blogs - Political Activism 0.47% 26.94x
Pet Forums 5.98% 25.56x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 22.86x
Rural Living 0.04% 21.76x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 20.78x
Assorted Topics (Car News, Animals, Viral Media) 2.39% 20.71x
Bird Watching 0.80% 20.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 18.80x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female