Dstillery Audiences

PET LOVERS

Audience Size: 3.6 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 75.82% 46.58x
Pet Health and Nutrition Researchers 63.96% 40.34x
Puppy and Dog Adopters 60.42% 40.20x
Pet Medication Shoppers 58.37% 39.30x
Dog Breed Researchers 52.12% 35.27x
Dog Lovers 49.31% 33.77x
Animal Rights Researchers 51.39% 33.02x
Heart Surgery Researchers 41.23% 32.35x
Heartburn Sufferers 42.12% 31.79x
Cat Lovers 50.87% 31.20x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.42x
Belk 0.01% 1.21x
Dressbarn 0.04% 1.12x
Chicos 0.04% 1.06x
Lane Bryant 0.04% 1.03x
Buckle 0.04% 1.02x
REI 0.01% 0.98x
Old Navy 0.07% 0.95x
Zumiez 0.05% 0.93x
Jos A. Bank Clothiers 0.04% 0.93x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is petful.com.

Website Composition Index
petful.com 3.29% 52.53x
bluepearlvet.com 1.07% 52.22x
reinventingaging.org 1.90% 51.93x
pawculture.com 2.49% 51.92x
certapet.com 2.42% 50.19x
usanewsflash.com 1.03% 48.91x
whole-dog-journal.com 6.69% 48.85x
theanimalrescuesite.com 4.45% 48.63x
catforum.com 1.24% 48.03x
petwellbeing.com 1.31% 45.50x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.38% 22.69x
Pet Forums 4.80% 21.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.85% 20.74x
Right Wing Blogs - Political Activism 2.27% 20.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.25x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 18.20x
As Seen On TV Products 0.07% 18.08x
Bird Watching 1.36% 17.51x
Reproductive Health 2.57% 17.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.45% 17.06x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female