Explore the Pet Lovers Audience
Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Pet Lovers audience.
INTERESTS
The Pet Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Lovers audience is Pet Owners.
| Interest | Composition | Index |
| Pet Owners | 77.15% | 52.54x |
| Pet Health and Nutrition Researchers | 67.76% | 45.31x |
| Pet Medication Shoppers | 63.32% | 42.50x |
| Dog Breed Researchers | 54.26% | 38.40x |
| Dog Lovers | 51.30% | 37.47x |
| Animal Rights Researchers | 51.87% | 36.20x |
| Cat Lovers | 47.81% | 35.11x |
| Heartburn Sufferers | 42.89% | 33.95x |
| Heart Surgery Researchers | 42.56% | 33.36x |
| Veterinarians | 48.50% | 32.45x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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APPAREL RETAILERS
The Pet Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Lovers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.29% | 1.26x |
| Mens Wearhouse | 0.50% | 1.21x |
| Jos A. Bank Clothiers | 0.28% | 1.14x |
| White House Black Market | 0.31% | 1.08x |
| Belk | 0.01% | 1.07x |
| Lane Bryant | 0.05% | 1.06x |
| Columbia | 0.01% | 1.03x |
| Talbots | 0.04% | 1.00x |
| REI | 0.02% | 1.00x |
| Express Outlets | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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WEBSITES
The Pet Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.
| Website | Composition | Index |
| hillspet.com | 1.14% | 49.20x |
| organic-pet-digest.com | 1.50% | 48.86x |
| pawculture.com | 3.34% | 46.19x |
| diamondbackdrugs.com | 1.31% | 46.16x |
| petful.com | 4.80% | 44.07x |
| royalcanin.com | 1.28% | 43.74x |
| bluepearlvet.com | 1.58% | 43.60x |
| petwellbeing.com | 1.65% | 42.68x |
| reinventingaging.org | 2.31% | 41.71x |
| dogforums.com | 2.01% | 41.67x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 10.64% | 23.11x |
| Pet Forums | 5.64% | 20.98x |
| Right Wing Blogs - Political Activism | 2.81% | 18.21x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.01% | 17.67x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 17.50x |
| Pet Adoption | 12.90% | 17.01x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 16.99x |
| Natural & Healthy Living Researchers | 1.49% | 16.96x |
| Reproductive Health | 3.88% | 16.83x |
| Bird Watching | 1.67% | 16.58x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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DEMOGRAPHICS
The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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