Dstillery Audiences

PET LOVERS

Audience Size: 3 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 62.75% 39.27x
Pet Health and Nutrition Researchers 52.28% 37.31x
Puppy and Dog Adopters 50.64% 35.50x
Pet Medication Shoppers 49.41% 34.57x
Dog Lovers 40.86% 33.82x
Breast Cancer Fund Raisers 35.19% 31.30x
Heart Surgery Researchers 35.46% 31.10x
Heartburn Sufferers 33.60% 29.95x
Dog Breed Researchers 44.28% 29.68x
Home Design and Living Publication Readers 29.07% 29.11x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.28x
Forever 21 0.01% 1.22x
Dressbarn 0.01% 1.08x
Carhartt 0.18% 1.07x
Maurices 0.03% 1.05x
Aeropostale 0.01% 1.04x
Chicos 0.02% 1.01x
Old Navy 0.03% 0.99x
American Eagle Outfitters 0.01% 0.99x
LOFT 0.01% 0.99x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is tpxoffbeat.com.

Website Composition Index
tpxoffbeat.com 1.07% 57.00x
lifedaily.com 2.28% 56.10x
topixpawsome.com 1.37% 51.68x
dogheirs.com 1.02% 49.35x
textfromdog.com 1.07% 48.75x
pethealthnetwork.com 1.72% 47.21x
goodietravel.com 3.20% 46.92x
petmd.com 7.00% 46.77x
humanesociety.org 1.44% 46.66x
finsfeed.com 1.80% 44.42x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.10% 29.25x
Natural & Healthy Living Researchers 0.38% 28.13x
Pet Forums 4.32% 24.87x
Home Decoration - Crafts & Kids 0.06% 20.74x
Custom Gifts 0.17% 20.28x
Beach & Intimate Wear 0.06% 19.97x
Disease Cluster 0.14% 19.75x
Cub & Girl Scouts 0.08% 19.43x
Assorted Topics (Freebies, Gardens, Jewelry) 4.38% 18.96x
Assorted Topics (Car News, Animals, Viral Media) 1.01% 18.51x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female