Dstillery Audiences

PET LOVERS

Audience Size: 1.3 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 45.68% 43.95x
Pet Health and Nutrition Researchers 34.21% 43.51x
Pet Owners 49.01% 42.56x
Puppy and Dog Adopters 38.57% 41.91x
Pet Medication Shoppers 32.64% 40.57x
Dachshund Content Readers 23.23% 38.32x
Breast Cancer Fund Raisers 14.25% 37.66x
Home Design and Living Publication Readers 9.37% 35.61x
Home and Garden TV Fans 12.25% 34.81x
Home-Made Face Mask Researchers 14.15% 33.18x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.29x
Maurices 0.05% 1.26x
Zumiez 0.04% 1.24x
Mens Wearhouse 0.02% 1.23x
American Eagle Outfitters 0.02% 1.01x
Express 0.02% 1.00x
Old Navy 0.03% 0.97x
Dressbarn 0.01% 0.93x
White House Black Market 0.01% 0.90x
Buckle 0.02% 0.86x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is ilovemydogsomuch.tv.

Website Composition Index
ilovemydogsomuch.tv 2.33% 73.12x
wonderfeed.com 4.03% 66.96x
skytales.org 6.66% 61.57x
nationalkitty.com 1.50% 56.77x
pawpulous.com 8.78% 56.76x
idaily.com 1.05% 56.13x
science-junkies.com 6.41% 55.14x
boreddaddy.com 1.03% 55.01x
bukisa.com 1.22% 54.26x
woofwoof.tv 1.21% 51.35x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.28% 22.36x
Pet Supplies 0.12% 21.81x
Pet Forums 2.02% 21.45x
Assorted Topics (Car News, Animals, Viral Media) 0.98% 19.52x
Conscious Living 1.84% 17.19x
Pet Cluster 39.91% 15.08x
Video Content Sites 0.37% 14.59x
Assorted Topics (Conservative News, Politics, Viral Media) 5.91% 13.76x
Assorted Topics (Freebies, Gardens, Jewelry) 1.56% 13.58x
Muscle Cars 4.70% 13.53x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female