Dstillery Audiences

PET LOVERS

Audience Size: 2.7 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 43.07% 31.66x
Dog Breed Researchers 40.83% 29.86x
Animal Rights Researchers 36.82% 28.07x
Cat Lovers 44.43% 27.03x
Pet Food Shoppers 49.10% 26.51x
Animal Humane Society Helpers 35.41% 25.80x
Pet Owners 95.69% 25.31x
Bargain Shopping Researchers 32.55% 22.07x
Breast Cancer Fund Raisers 28.48% 21.30x
Sinus Researchers 33.93% 21.19x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.74x
Carhartt 0.22% 1.18x
Express Outlets 0.00% 1.06x
Dressbarn 0.04% 1.06x
REI 0.02% 0.99x
Gymboree 0.03% 0.99x
Eddie Bauer 0.01% 0.96x
Ralph Lauren 0.01% 0.93x
Patagonia 0.01% 0.92x
Lorna Jane 0.00% 0.91x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is embracepetinsurance.com.

Website Composition Index
embracepetinsurance.com 1.04% 82.77x
hillspet.com 3.46% 80.68x
puppyweights.com 1.11% 78.79x
puppychart.com 1.03% 77.47x
perfectpaws.com 1.05% 74.16x
dogforum.com 2.00% 74.06x
dogforums.com 3.66% 73.91x
marvistavet.com 1.54% 73.08x
dog-health-guide.org 1.53% 72.29x
pawculture.com 7.70% 70.95x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 15.70% 25.52x
Pet Forums 5.28% 23.58x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 16.24x
Bird Watching 2.21% 16.08x
Natural & Healthy Living Researchers 1.65% 16.02x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.03% 15.39x
Right Wing Blogs - Political Activism 4.83% 15.37x
Pet Adoption 18.75% 15.09x
As Seen On TV Products 0.16% 14.34x
Assorted Topics #11636 (Car News, Animals, Viral Media) 6.73% 13.96x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female