Explore the Pet Lovers Audience
Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pet Lovers audience.
INTERESTS
The Pet Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Lovers audience is Pet Owners.
| Interest | Composition | Index |
| Pet Owners | 78.25% | 88.42x |
| Dog Breed Researchers | 52.13% | 61.31x |
| Dog Lovers | 49.85% | 60.18x |
| Animal Rights Researchers | 50.29% | 55.53x |
| Veterinarians | 45.54% | 54.31x |
| Cat Lovers | 44.19% | 51.97x |
| Pet Food Shoppers | 46.90% | 50.11x |
| Heartburn Sufferers | 40.64% | 49.84x |
| Heart Surgery Researchers | 36.86% | 48.52x |
| Animal Humane Society Helpers | 45.27% | 47.43x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Curious about what else the Pet Lovers audience is interested in?
Sign Up
APPAREL RETAILERS
The Pet Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Lovers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.31x |
| Buckle | 0.21% | 1.27x |
| Mens Wearhouse | 0.55% | 1.25x |
| Jos A. Bank Clothiers | 0.34% | 1.25x |
| Lane Bryant | 0.05% | 1.12x |
| Chicos | 0.06% | 1.08x |
| Eddie Bauer | 0.03% | 1.06x |
| White House Black Market | 0.21% | 1.02x |
| REI | 0.01% | 1.02x |
| Old Navy | 0.09% | 0.97x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Want to find more of the Pet Lovers audience in the real world?
Sign Up
WEBSITES
The Pet Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.
| Website | Composition | Index |
| hillspet.com | 2.16% | 83.75x |
| organic-pet-digest.com | 2.67% | 79.32x |
| patriciamcconnell.com | 1.54% | 77.28x |
| dog-health-guide.org | 1.04% | 77.21x |
| pawculture.com | 5.39% | 76.43x |
| vetfolio.com | 1.64% | 74.74x |
| puppyweights.com | 1.05% | 74.63x |
| dogforum.com | 1.59% | 73.89x |
| diamondbackdrugs.com | 2.17% | 73.05x |
| dogforums.com | 2.99% | 71.83x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Want to see more of the websites the Pet Lovers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 16.18% | 33.36x |
| Pet Forums | 7.44% | 28.62x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.09% | 23.61x |
| Bird Watching | 2.17% | 21.70x |
| Pet Adoption | 17.99% | 21.64x |
| Reproductive Health | 6.30% | 20.72x |
| Natural & Healthy Living Researchers | 1.82% | 20.72x |
| Right Wing Blogs - Political Activism | 3.59% | 20.68x |
| As Seen On TV Products | 0.14% | 20.61x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.30% | 19.63x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Want to see more of the Content Affinities the Pet Lovers audience visits?
Sign Up
DEMOGRAPHICS
The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Pet Lovers audience?
Sign Up