Dstillery Audiences

PET LOVERS

Audience Size: 2.3 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 64.03% 41.60x
Pet Health and Nutrition Researchers 53.39% 39.91x
Puppy and Dog Adopters 51.50% 38.49x
Pet Medication Shoppers 49.60% 37.03x
Dog Lovers 41.25% 36.18x
Heart Surgery Researchers 35.92% 34.33x
Breast Cancer Fund Raisers 34.08% 34.14x
Heartburn Sufferers 33.96% 33.90x
Dog Breed Researchers 45.15% 32.14x
Orlando Activities Researchers 27.21% 31.94x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.28x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is tickld.com.

Website Composition Index
tickld.com 1.41% 66.73x
lifedaily.com 3.43% 56.77x
dogheirs.com 1.26% 56.46x
tpxoffbeat.com 1.42% 56.28x
creativetimez.com 2.61% 54.15x
topixpawsome.com 2.15% 53.55x
petmd.com 11.69% 50.05x
pethealthnetwork.com 2.61% 49.42x
realfarmacy.com 1.38% 49.34x
humanesociety.org 2.32% 48.87x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.38% 30.51x
Natural & Healthy Living Researchers 0.31% 25.60x
Right Wing Blogs - Political Activism 0.14% 25.03x
Pet Forums 3.89% 24.86x
Holiday Gifts 0.06% 22.75x
Home Decoration - Crafts & Kids 0.12% 22.00x
Disease Cluster 0.28% 21.83x
Assorted Topics (Car News, Animals, Viral Media) 1.19% 20.72x
Pharmacy 1.17% 20.24x
Bird Watching 0.20% 19.51x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female