Dstillery Audiences

PET LOVERS

Audience Size: 2.7 Million Devices

Explore the Pet Lovers Audience

Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pet Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Lovers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 47.12% 31.92x
Dog Breed Researchers 56.22% 30.41x
Animal Rights Researchers 51.57% 28.38x
Cat Lovers 45.24% 27.40x
Pet Food Shoppers 48.55% 27.16x
Pet Owners 95.38% 26.22x
Heart Surgery Researchers 37.90% 26.10x
Animal Humane Society Helpers 49.56% 25.34x
Foot Pain Sufferers 39.65% 24.82x
Bargain Shopping Researchers 34.26% 24.00x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Lovers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.28x
LL Bean 0.01% 1.25x
Belk 0.02% 1.20x
Eddie Bauer 0.02% 1.17x
Chicos 0.05% 1.16x
Carhartt 0.24% 1.15x
Express Outlets 0.00% 1.14x
Columbia 0.01% 1.12x
Brooks Brothers 0.04% 1.10x
Old Navy 0.06% 1.09x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Lovers audience is hillspet.com.

Website Composition Index
hillspet.com 2.58% 46.83x
dogforum.com 1.62% 44.43x
dog-health-guide.org 1.20% 43.77x
dogforums.com 3.02% 43.57x
dog-care-knowledge.com 2.15% 42.45x
pawculture.com 6.19% 42.30x
marvistavet.com 1.46% 42.07x
organic-pet-digest.com 3.04% 41.54x
banfield.com 1.02% 41.03x
patriciamcconnell.com 1.80% 39.96x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 15.36% 26.23x
Pet Forums 5.58% 24.66x
Bird Watching 2.06% 17.82x
Right Wing Blogs - Political Activism 4.28% 17.15x
Pet Adoption 18.32% 16.76x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 16.68x
Natural & Healthy Living Researchers 1.77% 16.67x
As Seen On TV Products 0.15% 16.29x
Assorted Topics (Car News, Animals, Viral Media) 6.34% 15.25x
Reproductive Health 7.25% 15.12x
Composition Percentage: The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female