Explore the Pet Lovers Audience
Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Lovers audience.
INTERESTS
The Pet Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Lovers audience is Puppy and Dog Adopters.
| Interest | Composition | Index |
| Puppy and Dog Adopters | 47.63% | 37.46x |
| Pet Owners | 67.70% | 37.28x |
| Dog Breed Researchers | 42.16% | 33.85x |
| Pet Health and Nutrition Researchers | 57.69% | 33.36x |
| Pet Medication Shoppers | 54.17% | 31.69x |
| Animal Rights Researchers | 42.02% | 31.29x |
| Dog Lovers | 45.91% | 29.01x |
| Heart Surgery Researchers | 40.15% | 27.23x |
| Heartburn Sufferers | 40.35% | 27.23x |
| Cat Lovers | 44.79% | 26.09x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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APPAREL RETAILERS
The Pet Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Lovers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.39x |
| Maurices | 0.03% | 1.28x |
| Buckle | 0.02% | 1.27x |
| Chicos | 0.02% | 1.27x |
| Aeropostale | 0.01% | 1.17x |
| The Childrens Place | 0.02% | 1.17x |
| American Eagle Outfitters | 0.01% | 1.14x |
| Lane Bryant | 0.01% | 1.13x |
| Dressbarn | 0.01% | 1.13x |
| Old Navy | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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WEBSITES
The Pet Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Lovers audience is momsrow.com.
| Website | Composition | Index |
| momsrow.com | 1.11% | 50.41x |
| whole-dog-journal.com | 1.80% | 49.05x |
| petplace.com | 2.44% | 46.95x |
| thehonestkitchen.com | 2.32% | 45.34x |
| clipd.com | 1.47% | 43.96x |
| brainjet.com | 1.56% | 43.91x |
| tickld.com | 4.10% | 42.97x |
| dvm360.com | 1.70% | 41.97x |
| vin.com | 1.88% | 41.50x |
| seniorsmatter.com | 1.27% | 39.62x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 3.20% | 22.84x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.14% | 20.32x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 19.41x |
| Right Wing Blogs - Political Activism | 0.21% | 19.13x |
| Pet Forums | 4.59% | 18.84x |
| Natural & Healthy Living Researchers | 0.60% | 17.56x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.47% | 15.82x |
| Bird Watching | 0.49% | 14.99x |
| Home Decoration - Crafts & Kids | 0.41% | 14.68x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 14.56x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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DEMOGRAPHICS
The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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