Explore the Pet Lovers Audience
Below you'll find more information about the Pet Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Lovers audience.
INTERESTS
The Pet Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Lovers audience is Pet Owners.
| Interest | Composition | Index |
| Pet Owners | 62.75% | 39.27x |
| Pet Health and Nutrition Researchers | 52.28% | 37.31x |
| Puppy and Dog Adopters | 50.64% | 35.50x |
| Pet Medication Shoppers | 49.41% | 34.57x |
| Dog Lovers | 40.86% | 33.82x |
| Breast Cancer Fund Raisers | 35.19% | 31.30x |
| Heart Surgery Researchers | 35.46% | 31.10x |
| Heartburn Sufferers | 33.60% | 29.95x |
| Dog Breed Researchers | 44.28% | 29.68x |
| Home Design and Living Publication Readers | 29.07% | 29.11x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Interest attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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APPAREL RETAILERS
The Pet Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Lovers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.28x |
| Forever 21 | 0.01% | 1.22x |
| Dressbarn | 0.01% | 1.08x |
| Carhartt | 0.18% | 1.07x |
| Maurices | 0.03% | 1.05x |
| Aeropostale | 0.01% | 1.04x |
| Chicos | 0.02% | 1.01x |
| Old Navy | 0.03% | 0.99x |
| American Eagle Outfitters | 0.01% | 0.99x |
| LOFT | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Location attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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WEBSITES
The Pet Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Lovers audience is tpxoffbeat.com.
| Website | Composition | Index |
| tpxoffbeat.com | 1.07% | 57.00x |
| lifedaily.com | 2.28% | 56.10x |
| topixpawsome.com | 1.37% | 51.68x |
| dogheirs.com | 1.02% | 49.35x |
| textfromdog.com | 1.07% | 48.75x |
| pethealthnetwork.com | 1.72% | 47.21x |
| goodietravel.com | 3.20% | 46.92x |
| petmd.com | 7.00% | 46.77x |
| humanesociety.org | 1.44% | 46.66x |
| finsfeed.com | 1.80% | 44.42x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Web attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Lovers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 1.10% | 29.25x |
| Natural & Healthy Living Researchers | 0.38% | 28.13x |
| Pet Forums | 4.32% | 24.87x |
| Home Decoration - Crafts & Kids | 0.06% | 20.74x |
| Custom Gifts | 0.17% | 20.28x |
| Beach & Intimate Wear | 0.06% | 19.97x |
| Disease Cluster | 0.14% | 19.75x |
| Cub & Girl Scouts | 0.08% | 19.43x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 4.38% | 18.96x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.01% | 18.51x |
Composition Percentage:
The overlap percentage between the Pet Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pet Lovers audience to the internet population.
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DEMOGRAPHICS
The Pet Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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