Dstillery Audiences

PET MEDICATION SHOPPERS

Audience Size: 806.7 Thousand Devices

Explore the Pet Medication Shoppers Audience

Below you'll find more information about the Pet Medication Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 806.7 thousand unique devices whose actions qualify for the Pet Medication Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Medication Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Medication Shoppers audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 45.90% 84.30x
Dachshund Content Readers 26.78% 67.14x
Golden Retriever Content Readers 27.92% 61.27x
Labrador Content Readers 34.40% 53.63x
Veterinarians 34.68% 53.36x
Orlando Activities Researchers 4.09% 51.42x
Puppy and Dog Adopters 42.84% 49.45x
Pet Lovers 43.59% 47.87x
Dog Lovers 34.16% 46.19x
Pet Owners 49.97% 46.01x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Medication Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Medication Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.54x
American Eagle Outfitters 0.02% 1.51x
Gap 0.01% 1.26x
Gymboree 0.02% 1.24x
Urban Outfitters 0.02% 1.20x
Dressbarn 0.01% 1.15x
Chicos 0.01% 0.99x
Aeropostale 0.01% 0.94x
Zumiez 0.02% 0.92x
Journeys 0.02% 0.82x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Location attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Medication Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Medication Shoppers audience is catster.com.

Website Composition Index
catster.com 2.85% 73.29x
vetinfo.com 4.69% 69.41x
canigivemydog.com 1.33% 68.40x
ilovemydogsomuch.tv 1.34% 61.13x
dogforums.com 1.61% 60.50x
thecatsite.com 8.98% 60.36x
thebark.com 2.07% 59.11x
moderndogmagazine.com 1.16% 58.23x
dogforum.com 1.13% 56.34x
puppytoob.com 1.34% 54.10x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Web attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Medication Shoppers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 3.17% 37.67x
Comedy Content 0.23% 22.06x
Pet Adoption 4.20% 21.10x
Pet Cluster 44.11% 20.17x
Back & Spine 1.73% 17.94x
Lawns & Pest Control 0.17% 15.80x
Healthcare - Dermatology & Aging 3.06% 14.75x
Canada Shopping - Kitchenware 0.13% 14.71x
Perfume, Makeup & Cosmetics 0.24% 14.02x
Celebrity Gossip 0.21% 13.37x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Medication Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female