Dstillery Audiences

PET MEDICATION SHOPPERS

Audience Size: 3 Million Devices

Explore the Pet Medication Shoppers Audience

Below you'll find more information about the Pet Medication Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Medication Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Medication Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Medication Shoppers audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 64.84% 36.71x
Puppy and Dog Adopters 45.23% 35.29x
Dog Breed Researchers 41.16% 32.95x
Pet Lovers 53.04% 31.19x
Veterinarians 55.54% 30.85x
Pet Owners 53.27% 29.41x
Animal Rights Researchers 39.65% 29.32x
Dog Lovers 46.32% 28.96x
Pet Boarding and Sitter Researchers 43.06% 28.25x
Bargain Shopping Researchers 38.95% 26.13x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Medication Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Medication Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.41x
Carhartt 0.21% 1.23x
LOFT 0.01% 1.23x
Maurices 0.02% 1.20x
American Eagle Outfitters 0.01% 1.18x
Jos A. Bank Clothiers 0.01% 1.18x
White House Black Market 0.01% 1.12x
Dressbarn 0.01% 1.12x
Lane Bryant 0.01% 1.11x
Buckle 0.01% 1.08x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Location attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Medication Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Medication Shoppers audience is petplace.com.

Website Composition Index
petplace.com 1.98% 47.96x
whole-dog-journal.com 1.34% 47.47x
vin.com 1.70% 45.96x
zoetisus.com 1.16% 44.58x
thehonestkitchen.com 1.82% 43.78x
dvm360.com 1.41% 42.65x
petmd.com 34.51% 42.44x
petcarerx.com 1.13% 42.23x
vetinfo.com 3.87% 41.31x
pethealthnetwork.com 8.28% 40.70x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Web attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Medication Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.46% 24.49x
Pet Forums 4.89% 19.90x
Home Decoration - Crafts & Kids 0.45% 16.10x
Holiday Gifts 0.20% 15.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.58x
Discount Shopping 0.26% 14.62x
Bird Watching 0.47% 14.10x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 14.02x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 13.93x
Rural Living 0.02% 13.81x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Medication Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female