Dstillery Audiences

PET MEDICATION SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Pet Medication Shoppers Audience

Below you'll find more information about the Pet Medication Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pet Medication Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Medication Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Medication Shoppers audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 60.86% 50.61x
Puppy and Dog Adopters 50.35% 40.76x
Pet Lovers 47.97% 40.50x
Dog Lovers 41.60% 39.43x
Veterinarians 52.40% 39.40x
Dog Breed Researchers 47.31% 36.52x
Pet Boarding and Sitter Researchers 39.55% 36.35x
Orlando Activities Researchers 30.49% 35.35x
Bargain Shopping Researchers 33.89% 35.18x
Pet Owners 49.95% 34.37x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Interest attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Medication Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Medication Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.65x
Carhartt 0.09% 1.30x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Location attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Medication Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Medication Shoppers audience is petmd.com.

Website Composition Index
petmd.com 19.63% 60.91x
pethealthnetwork.com 4.35% 58.50x
yourpurebredpuppy.com 1.24% 53.10x
vetinfo.com 3.41% 51.62x
bringfido.com 2.09% 48.09x
wwwallaboutcats.com 1.00% 42.80x
humanesociety.org 2.51% 38.73x
seniortailwaggers.com 1.25% 37.91x
aspca.org 1.12% 37.90x
canigivemydog.com 2.11% 37.51x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Web attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Medication Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.11% 34.92x
Pet Forums 4.41% 28.10x
Home Decoration - Crafts & Kids 0.18% 21.41x
Disease Cluster 0.43% 20.81x
Bird Watching 0.31% 20.43x
Pharmacy 1.71% 20.04x
Arthritis & Bones 0.79% 20.02x
Holiday Gifts 0.09% 19.69x
Custom Gifts 0.39% 18.99x
Dermatology 0.27% 18.95x
Composition Percentage: The overlap percentage between the Pet Medication Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pet Medication Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Medication Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female