Dstillery Audiences

PET OWNERS

Audience Size: 4.2 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 70.16% 46.74x
Pet Health and Nutrition Researchers 63.45% 40.01x
Pet Medication Shoppers 63.06% 37.97x
Puppy and Dog Adopters 58.15% 37.56x
Dog Breed Researchers 50.50% 33.58x
Animal Rights Researchers 49.29% 30.72x
Dog Lovers 47.00% 30.27x
Veterinarians 51.69% 30.20x
Cat Lovers 42.70% 28.46x
Heart Surgery Researchers 38.78% 28.10x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.36x
Dressbarn 0.04% 1.26x
REI 0.01% 1.11x
Lane Bryant 0.04% 1.11x
Buckle 0.05% 1.03x
Talbots 0.03% 1.01x
Jos A. Bank Clothiers 0.03% 0.98x
Mens Wearhouse 0.05% 0.98x
Gymboree 0.04% 0.96x
The North Face 0.01% 0.94x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is theanimalrescuesite.com.

Website Composition Index
theanimalrescuesite.com 2.76% 46.06x
whole-dog-journal.com 5.06% 46.03x
petful.com 2.33% 45.89x
catforum.com 1.06% 43.37x
pawculture.com 1.76% 43.06x
petplace.com 7.09% 42.80x
certapet.com 1.63% 41.14x
marvistavet.com 1.43% 40.55x
natural-dog-health-remedies.com 1.75% 40.52x
diamondbackdrugs.com 1.08% 40.26x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.98% 26.48x
Pet Forums 4.89% 22.88x
Right Wing Blogs - Political Activism 1.63% 22.84x
Custom T-Shirts 0.06% 22.23x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.41% 19.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.68% 19.66x
Bird Watching 1.27% 18.22x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 18.16x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 18.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.79x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female