Dstillery Audiences

PET OWNERS

Audience Size: 3.6 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 64.83% 43.89x
Pet Health and Nutrition Researchers 56.11% 37.10x
Pet Medication Shoppers 54.60% 35.88x
Puppy and Dog Adopters 54.37% 34.77x
Dog Breed Researchers 48.49% 30.09x
Veterinarians 46.91% 29.72x
Animal Rights Researchers 45.72% 28.27x
Dog Lovers 40.69% 28.03x
Pet Boarding and Sitter Researchers 34.02% 26.24x
Cat Lovers 39.09% 25.78x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.44x
Carhartt 0.22% 1.38x
Dressbarn 0.01% 1.25x
Old Navy 0.02% 1.20x
Mens Wearhouse 0.01% 1.17x
Chicos 0.01% 1.14x
Victoria's Secret 0.01% 1.06x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 3.05% 50.50x
petplace.com 4.14% 48.24x
theanimalrescuesite.com 1.08% 46.13x
thehonestkitchen.com 3.39% 45.24x
vin.com 2.81% 42.58x
momsrow.com 1.42% 41.41x
natural-dog-health-remedies.com 1.20% 41.37x
dvm360.com 2.38% 41.06x
avodermnatural.com 1.30% 39.53x
zoetisus.com 1.84% 38.00x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.49% 29.27x
Custom T-Shirts 0.05% 28.59x
Pet Forums 5.48% 23.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.28% 20.56x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 20.25x
Right Wing Blogs - Political Activism 0.34% 19.06x
Assorted Topics (Car News, Animals, Viral Media) 2.21% 18.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 16.95x
Bird Watching 0.63% 15.93x
Home Decoration - Crafts & Kids 0.73% 15.39x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female