Dstillery Audiences

PET OWNERS

Audience Size: 2.1 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 41.86% 38.10x
Dog Lovers 37.16% 30.36x
Pet Health and Nutrition Researchers 28.55% 29.85x
Pet Medication Shoppers 27.69% 26.90x
Puppy and Dog Adopters 27.95% 26.27x
Earth Day Researchers 24.50% 25.16x
Dachshund Content Readers 18.17% 23.37x
Golden Retriever Content Readers 19.96% 23.22x
Labrador Content Readers 23.67% 22.89x
Christmas Recipe Researchers 27.62% 21.65x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Maurices.

Location Composition Index
Maurices 0.06% 1.38x
Old Navy 0.03% 1.19x
Eddie Bauer 0.01% 1.16x
Carhartt 0.18% 1.14x
Dressbarn 0.01% 1.14x
Michael Kors 0.01% 1.10x
Chicos 0.02% 1.03x
Journeys 0.03% 1.03x
White House Black Market 0.02% 1.02x
Urban Outfitters 0.02% 0.99x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is petrescuereport.com.

Website Composition Index
petrescuereport.com 1.05% 45.00x
ilovemydogsomuch.tv 2.68% 44.58x
pawpulous.com 7.48% 39.02x
skytales.org 6.66% 37.52x
boreddaddy.com 1.14% 36.76x
welovecatsandkittens.com 4.74% 35.95x
iheartcats.com 3.37% 35.26x
ilovemydogsomuch.com 2.41% 33.25x
thebark.com 2.70% 33.05x
woofwoof.tv 1.33% 33.01x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.13% 25.47x
Pet Supplies 0.20% 23.78x
Pet Forums 2.24% 21.05x
Assorted Topics (Car News, Animals, Viral Media) 1.19% 20.47x
Comedy Content 0.33% 18.39x
Conscious Living 1.90% 14.80x
Pet Cluster 41.09% 13.38x
Assorted Topics (Conservative News, Politics, Viral Media) 4.40% 11.47x
Assorted Topics (Freebies, Gardens, Jewelry) 1.54% 11.22x
Environmental Conservation 0.03% 11.19x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female