Dstillery Audiences

PET OWNERS

Audience Size: 2.8 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 44.15% 43.17x
Pet Health and Nutrition Researchers 32.43% 33.30x
Pet Medication Shoppers 30.76% 29.86x
Puppy and Dog Adopters 30.86% 28.68x
Labrador Content Readers 27.52% 26.55x
Dachshund Content Readers 22.69% 26.27x
Dog Lovers 19.32% 25.75x
Golden Retriever Content Readers 25.20% 25.69x
Earth Day Researchers 23.36% 25.00x
Dog Breed Researchers 25.25% 22.90x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Belk.

Location Composition Index
Belk 0.01% 1.57x
Dressbarn 0.02% 1.27x
Maurices 0.04% 1.17x
Carhartt 0.24% 1.16x
American Eagle Outfitters 0.02% 1.16x
Old Navy 0.03% 1.07x
Lane Bryant 0.02% 0.98x
The Childrens Place 0.03% 0.97x
Chicos 0.02% 0.96x
Buckle 0.02% 0.95x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is goodietravel.com.

Website Composition Index
goodietravel.com 1.21% 45.56x
faktually.com 2.13% 44.93x
petrescuereport.com 1.86% 40.67x
kittentoob.com 1.04% 39.69x
ilovemydogsomuch.tv 5.86% 39.03x
shared.us 1.01% 38.81x
wakeupyourmind.net 2.74% 38.46x
fidosavvy.com 1.02% 38.07x
healthy-holistic-living.com 1.14% 36.38x
pawpulous.com 6.78% 36.04x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.28% 26.53x
Pet Forums 2.83% 24.83x
Natural & Healthy Living Researchers 0.22% 24.64x
Assorted Topics (Car News, Animals, Viral Media) 1.16% 21.21x
Comedy Content 0.37% 16.59x
Conscious Living 2.33% 15.95x
Assorted Topics (Conservative News, Politics, Viral Media) 4.35% 14.78x
Assorted Topics (Freebies, Gardens, Jewelry) 2.32% 14.62x
Pet Cluster 42.58% 14.50x
Environmental Conservation 0.04% 14.36x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female