Explore the Pet Owners Audience
Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pet Owners audience.
INTERESTS
The Pet Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Owners audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 59.60% | 49.18x |
| Pet Health and Nutrition Researchers | 50.13% | 39.78x |
| Pet Medication Shoppers | 48.56% | 37.74x |
| Puppy and Dog Adopters | 48.16% | 37.08x |
| Dog Breed Researchers | 42.83% | 31.86x |
| Dog Lovers | 36.30% | 31.68x |
| Veterinarians | 42.87% | 30.91x |
| Animal Rights Researchers | 39.71% | 29.93x |
| Cat Lovers | 37.36% | 28.55x |
| Pet Boarding and Sitter Researchers | 32.26% | 28.28x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Curious about what else the Pet Owners audience is interested in?
Sign Up
APPAREL RETAILERS
The Pet Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Owners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.37x |
| Dressbarn | 0.01% | 1.18x |
| Mens Wearhouse | 0.01% | 1.16x |
| Buckle | 0.01% | 1.10x |
| Maurices | 0.02% | 1.01x |
| Old Navy | 0.02% | 0.94x |
| The Childrens Place | 0.01% | 0.93x |
| Journeys | 0.01% | 0.89x |
| Victoria's Secret | 0.01% | 0.65x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Want to find more of the Pet Owners audience in the real world?
Sign Up
WEBSITES
The Pet Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Owners audience is petplace.com.
| Website | Composition | Index |
| petplace.com | 1.34% | 59.05x |
| thehonestkitchen.com | 1.32% | 56.23x |
| vin.com | 1.19% | 55.38x |
| dvm360.com | 1.02% | 53.20x |
| tickld.com | 2.56% | 51.09x |
| catloverscommunity.com | 1.16% | 50.84x |
| yourpurebredpuppy.com | 1.74% | 48.66x |
| tpxoffbeat.com | 1.93% | 46.02x |
| fierceleague.com | 1.60% | 43.41x |
| vetinfo.com | 2.93% | 43.29x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Want to see more of the websites the Pet Owners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 2.70% | 28.61x |
| Pet Forums | 4.35% | 23.86x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.51% | 20.97x |
| Natural & Healthy Living Researchers | 0.51% | 19.93x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 19.79x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 19.60x |
| Home Decoration - Crafts & Kids | 0.30% | 17.92x |
| Comedy Content | 0.70% | 16.89x |
| Right Wing Blogs - Political Activism | 0.14% | 15.79x |
| Holiday Gifts | 0.14% | 15.44x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Want to see more of the Content Affinities the Pet Owners audience visits?
Sign Up
DEMOGRAPHICS
The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Pet Owners audience?
Sign Up