Dstillery Audiences

PET OWNERS

Audience Size: 6.1 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.59% 24.79x
Dog Lovers 25.53% 18.57x
Pet Food Shoppers 34.96% 18.39x
Cat Lovers 29.43% 16.23x
Bargain Shopping Researchers 20.66% 15.21x
Sinus Researchers 24.14% 15.08x
Gastrointestinal Researchers 28.38% 14.97x
Menopause Researchers 24.93% 14.92x
Joint Pain Health Care Professionals 26.00% 14.75x
Lawn & Garden Enthusiasts 25.09% 14.59x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.19x
Carhartt 0.22% 1.15x
Belk 0.01% 1.04x
Lane Bryant 0.04% 1.02x
Chicos 0.04% 1.01x
Columbia 0.01% 0.96x
Gymboree 0.02% 0.93x
The North Face 0.02% 0.92x
REI 0.01% 0.91x
Old Navy 0.05% 0.91x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is catsandkittensbreeds.com.

Website Composition Index
catsandkittensbreeds.com 0.11% 62.55x
dogsupsetstomach.com 0.11% 59.82x
bestpethomeremedies.com 0.25% 58.65x
vetclick.com 0.11% 57.45x
petexpertise.com 0.19% 56.08x
pitbullpaws.com 0.09% 55.00x
thedogtrainingsecret.com 0.47% 54.60x
teddythedog.com 0.08% 53.36x
petinsurance.com 0.15% 52.91x
hillspet.com 2.46% 52.72x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.48% 15.32x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 14.70x
Pet Forums 2.85% 14.21x
Natural & Healthy Living Researchers 1.22% 12.64x
Bird Watching 1.71% 11.72x
Custom T-Shirts 0.14% 11.57x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.06% 10.74x
Right Wing Blogs - Political Activism 3.95% 10.73x
As Seen On TV Products 0.12% 10.72x
Pet Adoption 12.71% 10.64x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999