Dstillery Audiences

PET OWNERS

Audience Size: 2.9 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 59.60% 49.18x
Pet Health and Nutrition Researchers 50.13% 39.78x
Pet Medication Shoppers 48.56% 37.74x
Puppy and Dog Adopters 48.16% 37.08x
Dog Breed Researchers 42.83% 31.86x
Dog Lovers 36.30% 31.68x
Veterinarians 42.87% 30.91x
Animal Rights Researchers 39.71% 29.93x
Cat Lovers 37.36% 28.55x
Pet Boarding and Sitter Researchers 32.26% 28.28x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.37x
Dressbarn 0.01% 1.18x
Mens Wearhouse 0.01% 1.16x
Buckle 0.01% 1.10x
Maurices 0.02% 1.01x
Old Navy 0.02% 0.94x
The Childrens Place 0.01% 0.93x
Journeys 0.01% 0.89x
Victoria's Secret 0.01% 0.65x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is petplace.com.

Website Composition Index
petplace.com 1.34% 59.05x
thehonestkitchen.com 1.32% 56.23x
vin.com 1.19% 55.38x
dvm360.com 1.02% 53.20x
tickld.com 2.56% 51.09x
catloverscommunity.com 1.16% 50.84x
yourpurebredpuppy.com 1.74% 48.66x
tpxoffbeat.com 1.93% 46.02x
fierceleague.com 1.60% 43.41x
vetinfo.com 2.93% 43.29x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.70% 28.61x
Pet Forums 4.35% 23.86x
Assorted Topics (Car News, Animals, Viral Media) 1.51% 20.97x
Natural & Healthy Living Researchers 0.51% 19.93x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 19.79x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 19.60x
Home Decoration - Crafts & Kids 0.30% 17.92x
Comedy Content 0.70% 16.89x
Right Wing Blogs - Political Activism 0.14% 15.79x
Holiday Gifts 0.14% 15.44x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female