Dstillery Audiences

PET OWNERS

Audience Size: 6.5 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.66% 29.76x
Dog Breed Researchers 37.73% 23.32x
Dog Lovers 29.22% 22.30x
Pet Food Shoppers 34.93% 21.44x
Animal Rights Researchers 33.95% 21.15x
Cat Lovers 28.83% 19.80x
Heart Surgery Researchers 25.46% 19.63x
Animal Humane Society Helpers 33.90% 19.58x
Foot Pain Sufferers 26.67% 19.21x
Gastrointestinal Researchers 27.21% 18.03x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.36x
LL Bean 0.01% 1.28x
Chicos 0.05% 1.20x
Columbia 0.01% 1.17x
Madewell 0.02% 1.13x
Jos A. Bank Clothiers 0.17% 1.08x
Gymboree 0.03% 1.06x
Dressbarn 0.05% 1.06x
Brooks Brothers 0.04% 1.04x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is hillspet.com.

Website Composition Index
hillspet.com 1.56% 51.83x
pawculture.com 3.90% 48.36x
dog-care-knowledge.com 1.42% 46.87x
organic-pet-digest.com 1.90% 46.49x
dogforums.com 1.80% 44.98x
patriciamcconnell.com 1.08% 44.53x
catforum.com 1.26% 43.87x
animalhumanesociety.org 1.19% 43.75x
worldpoliticus.com 1.04% 42.83x
natural-dog-health-remedies.com 2.30% 42.74x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 10.00% 17.72x
Pet Forums 3.62% 16.48x
Custom T-Shirts 0.11% 15.19x
Bird Watching 1.54% 14.07x
As Seen On TV Products 0.12% 13.48x
Right Wing Blogs - Political Activism 3.08% 13.02x
Pet Adoption 13.20% 12.56x
Natural & Healthy Living Researchers 1.29% 12.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 12.15x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 11.93x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female