Dstillery Audiences

PET OWNERS

Audience Size: 6.5 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.90% 25.31x
Dog Breed Researchers 27.13% 19.84x
Dog Lovers 26.24% 19.28x
Pet Food Shoppers 34.55% 18.65x
Animal Rights Researchers 23.83% 18.17x
Animal Humane Society Helpers 23.76% 17.31x
Cat Lovers 28.38% 17.27x
Sinus Researchers 24.57% 15.34x
Gastrointestinal Researchers 28.51% 15.31x
Menopause Researchers 25.15% 15.28x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.31x
Carhartt 0.21% 1.12x
Express Outlets 0.00% 1.06x
Dressbarn 0.04% 0.99x
Chicos 0.04% 0.93x
Belk 0.01% 0.91x
REI 0.02% 0.90x
Lane Bryant 0.04% 0.89x
Gymboree 0.03% 0.86x
Ralph Lauren 0.01% 0.85x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is hillspet.com.

Website Composition Index
hillspet.com 2.11% 50.49x
pawculture.com 5.01% 46.35x
purina.com 1.15% 45.07x
dog-care-knowledge.com 1.68% 44.73x
dogforums.com 2.15% 43.54x
organic-pet-digest.com 2.38% 42.95x
dogforum.com 1.15% 42.79x
thehorse.com 1.10% 42.50x
natural-dog-health-remedies.com 2.60% 41.98x
catforum.com 1.41% 41.80x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.62% 15.63x
Pet Forums 3.19% 14.25x
Custom T-Shirts 0.13% 12.16x
Bird Watching 1.65% 12.00x
Natural & Healthy Living Researchers 1.20% 11.65x
Right Wing Blogs - Political Activism 3.55% 11.30x
As Seen On TV Products 0.12% 10.95x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.06% 10.61x
Pet Adoption 13.10% 10.54x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.02% 10.31x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female