Dstillery Audiences

PET OWNERS

Audience Size: 2.2 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 74.05% 88.42x
Dog Breed Researchers 51.24% 60.27x
Dog Lovers 47.40% 57.22x
Veterinarians 46.25% 55.15x
Animal Rights Researchers 48.41% 53.45x
Pet Food Shoppers 49.64% 53.04x
Animal Humane Society Helpers 46.02% 48.21x
Heartburn Sufferers 38.38% 47.07x
Cat Lovers 39.83% 46.84x
Natural Pet Food Shoppers 45.87% 46.64x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Belk.

Location Composition Index
Belk 0.02% 1.48x
Jos A. Bank Clothiers 0.35% 1.28x
Mens Wearhouse 0.56% 1.26x
Express Outlets 0.01% 1.22x
Supreme 0.01% 1.18x
Buckle 0.19% 1.18x
REI 0.02% 1.14x
Chicos 0.07% 1.09x
White House Black Market 0.22% 1.07x
Lane Bryant 0.04% 1.03x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is hillspet.com.

Website Composition Index
hillspet.com 2.42% 92.62x
organic-pet-digest.com 2.86% 84.35x
dog-health-guide.org 1.16% 84.27x
pawculture.com 6.04% 83.45x
patriciamcconnell.com 1.66% 82.65x
vetfolio.com 1.80% 81.86x
diamondbackdrugs.com 2.40% 80.18x
puppyweights.com 1.20% 78.45x
thehorse.com 1.23% 77.22x
royalcanin.com 2.34% 75.32x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 16.92% 34.87x
Custom T-Shirts 0.11% 31.12x
Pet Forums 7.47% 28.76x
Bird Watching 2.25% 22.56x
As Seen On TV Products 0.16% 22.26x
Pet Adoption 18.24% 21.94x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 21.90x
Reproductive Health 6.40% 21.05x
Natural & Healthy Living Researchers 1.78% 20.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 19.53x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female