Dstillery Audiences

PET OWNERS

Audience Size: 4.3 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 71.34% 49.95x
Pet Health and Nutrition Researchers 64.44% 42.70x
Pet Medication Shoppers 60.15% 41.60x
Puppy and Dog Adopters 51.34% 40.60x
Dog Breed Researchers 51.11% 35.96x
Dog Lovers 46.10% 33.71x
Animal Rights Researchers 49.08% 33.43x
Veterinarians 47.64% 32.75x
Heart Surgery Researchers 38.06% 31.04x
Pet Food Shoppers 46.06% 30.83x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Buckle.

Location Composition Index
Buckle 0.33% 1.37x
Mens Wearhouse 0.49% 1.25x
Jos A. Bank Clothiers 0.28% 1.19x
White House Black Market 0.35% 1.17x
Johnston and Murphy 0.49% 1.06x
Belk 0.01% 1.04x
REI 0.01% 1.02x
Chicos 0.05% 0.96x
Dressbarn 0.04% 0.96x
Lane Bryant 0.04% 0.90x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is organic-pet-digest.com.

Website Composition Index
organic-pet-digest.com 1.09% 58.89x
pawculture.com 2.90% 56.70x
diamondbackdrugs.com 1.08% 55.04x
bluepearlvet.com 1.24% 53.96x
royalcanin.com 1.01% 53.91x
petwellbeing.com 1.46% 53.17x
petful.com 3.63% 52.06x
worldnewspolitics.com 1.03% 50.71x
mydailyquizz.com 1.05% 50.56x
whole-dog-journal.com 7.69% 50.39x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.23% 24.04x
Pet Forums 4.92% 21.32x
Custom T-Shirts 0.06% 20.50x
Right Wing Blogs - Political Activism 2.35% 18.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 17.93x
As Seen On TV Products 0.08% 17.88x
Pet Adoption 11.27% 17.73x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.55% 17.50x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.80% 17.46x
Bird Watching 1.44% 17.38x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female