Dstillery Audiences

PET OWNERS

Audience Size: 3.5 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 66.27% 48.84x
Pet Health and Nutrition Researchers 58.05% 42.08x
Pet Medication Shoppers 56.06% 40.46x
Puppy and Dog Adopters 55.68% 38.78x
Dog Breed Researchers 48.68% 34.00x
Veterinarians 49.56% 32.41x
Animal Rights Researchers 46.98% 31.96x
Dog Lovers 41.31% 31.45x
Cat Lovers 39.95% 29.46x
Pet Boarding and Sitter Researchers 37.91% 27.59x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.38x
Old Navy 0.01% 1.06x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 4.32% 50.36x
petful.com 1.88% 48.36x
marvistavet.com 1.31% 47.42x
petplace.com 5.85% 47.24x
theanimalrescuesite.com 1.76% 47.01x
certapet.com 1.43% 44.17x
catforum.com 1.04% 44.05x
natural-dog-health-remedies.com 1.58% 43.00x
thehonestkitchen.com 4.41% 42.86x
vin.com 3.66% 40.03x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.49% 31.67x
Custom T-Shirts 0.06% 30.17x
Pet Forums 5.64% 25.89x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 21.55x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.37% 19.59x
Assorted Topics (Car News, Animals, Viral Media) 2.85% 19.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 18.23x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 17.63x
Bird Watching 0.74% 17.37x
Right Wing Blogs - Political Activism 0.39% 16.84x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female