Dstillery Audiences

PET OWNERS

Audience Size: 3 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 60.95% 51.46x
Pet Health and Nutrition Researchers 55.51% 42.36x
Pet Medication Shoppers 52.65% 40.77x
Puppy and Dog Adopters 51.59% 39.63x
Veterinarians 45.02% 34.28x
Dog Breed Researchers 47.11% 34.12x
Dog Lovers 39.85% 32.44x
Animal Rights Researchers 44.17% 32.24x
Pet Boarding and Sitter Researchers 32.34% 30.54x
Cat Lovers 37.73% 30.11x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.66x
Carhartt 0.24% 1.39x
American Eagle Outfitters 0.01% 1.28x
Journeys 0.02% 1.26x
Buckle 0.01% 1.25x
Maurices 0.02% 1.25x
The Childrens Place 0.02% 1.24x
Mens Wearhouse 0.02% 1.22x
Victoria's Secret 0.02% 1.20x
Lane Bryant 0.01% 1.15x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 1.95% 41.46x
petplace.com 2.63% 40.34x
thehonestkitchen.com 2.41% 38.63x
vin.com 2.00% 36.67x
dvm360.com 1.73% 35.50x
prettylittercats.com 1.59% 33.59x
petcarerx.com 1.37% 32.98x
zoetisus.com 1.26% 32.76x
yourpurebredpuppy.com 3.12% 32.52x
brainjet.com 1.46% 32.11x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.56% 30.18x
Pet Forums 5.77% 24.51x
Assorted Topics (Car News, Animals, Viral Media) 1.64% 19.73x
Right Wing Blogs - Political Activism 0.22% 18.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 18.61x
Natural & Healthy Living Researchers 0.61% 17.78x
Home Decoration - Crafts & Kids 0.58% 16.79x
Exotic Pets 3.01% 16.50x
Bird Watching 0.54% 15.64x
Disease Cluster 1.11% 15.63x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female