Dstillery Audiences

PET OWNERS

Audience Size: 1.9 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 29.46% 55.22x
Dog Lovers 38.35% 51.39x
Dachshund Content Readers 16.58% 43.64x
Golden Retriever Content Readers 18.93% 43.35x
Pet Medication Shoppers 23.50% 42.49x
Labrador Content Readers 24.71% 39.18x
Pet Lovers 43.24% 38.59x
Veterinarians 20.49% 33.56x
Puppy and Dog Adopters 33.34% 31.90x
Country Home Decorators 11.14% 31.33x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Maurices.

Location Composition Index
Maurices 0.04% 1.53x
Chicos 0.01% 1.44x
Urban Outfitters 0.01% 1.15x
American Eagle Outfitters 0.01% 1.09x
Journeys 0.01% 1.06x
Gymboree 0.01% 0.86x
Zumiez 0.01% 0.79x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is ilovemydogsomuch.tv.

Website Composition Index
ilovemydogsomuch.tv 1.21% 58.64x
skytales.org 4.03% 55.41x
science-junkies.com 4.07% 55.15x
alwayspets.com 16.41% 54.11x
kingdomstv.com 2.02% 48.75x
finallynews.com 9.75% 47.83x
cuteness.com 22.59% 46.95x
pawpulous.com 6.10% 46.92x
welovecatsandkittens.com 4.98% 46.83x
dogdispatch.com 2.48% 46.02x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.31% 33.61x
Pet Forums 1.92% 27.55x
Pet Supplies 0.08% 23.99x
Exotic Pets 0.80% 19.82x
Assorted Topics (Car News, Animals, Viral Media) 0.88% 17.88x
Pet Cluster 36.94% 17.85x
Conscious Living 1.34% 15.07x
Parenting Blogs 1.10% 14.13x
Entertainment & Viral News 17.05% 13.41x
Canada Consumer Product Cluster 0.51% 13.10x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female