Dstillery Audiences

PET OWNERS

Audience Size: 4.5 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 70.49% 51.44x
Pet Health and Nutrition Researchers 62.34% 43.74x
Pet Medication Shoppers 58.45% 43.39x
Puppy and Dog Adopters 57.56% 41.52x
Dog Breed Researchers 49.98% 36.59x
Animal Rights Researchers 48.44% 34.45x
Dog Lovers 44.76% 34.17x
Veterinarians 48.04% 34.00x
Heart Surgery Researchers 37.56% 31.82x
Pet Food Shoppers 44.30% 31.78x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.38x
Eddie Bauer 0.02% 1.24x
Dressbarn 0.03% 1.19x
Buckle 0.04% 1.13x
Chicos 0.04% 1.13x
Lane Bryant 0.03% 1.12x
American Eagle Outfitters 0.04% 1.06x
Jos A. Bank Clothiers 0.03% 1.06x
Victoria's Secret 0.08% 1.02x
Aeropostale 0.04% 1.02x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is pawculture.com.

Website Composition Index
pawculture.com 2.26% 53.46x
petful.com 2.67% 52.83x
whole-dog-journal.com 5.80% 52.17x
theanimalrescuesite.com 3.73% 50.99x
catforum.com 1.13% 50.37x
our-happy-cat.com 1.02% 48.98x
jacksongalaxy.com 1.02% 48.31x
dog-care-knowledge.com 1.26% 47.98x
petplace.com 8.06% 47.62x
certapet.com 1.84% 46.83x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.70% 25.45x
Pet Forums 4.56% 23.20x
Right Wing Blogs - Political Activism 1.94% 21.64x
Custom T-Shirts 0.06% 21.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.45% 20.08x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.68% 19.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 19.02x
Bird Watching 1.27% 18.79x
As Seen On TV Products 0.06% 18.48x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.58x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female