Dstillery Audiences

PET OWNERS

Audience Size: 1.7 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 57.42% 104.17x
Pet Health and Nutrition Researchers 52.34% 84.92x
Pet Medication Shoppers 48.31% 78.70x
Puppy and Dog Adopters 50.26% 78.28x
Dog Lovers 41.28% 68.01x
Dog Breed Researchers 43.23% 67.42x
Veterinarians 39.06% 65.47x
Animal Rights Researchers 40.62% 62.27x
Heart Surgery Researchers 30.86% 59.70x
Pet Boarding and Sitter Researchers 31.51% 58.16x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 3.34x
Victoria's Secret 0.01% 1.71x
American Eagle Outfitters 0.01% 1.71x
Maurices 0.01% 1.67x
Journeys 0.01% 1.40x
Carhartt 0.04% 0.63x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is tickld.com.

Website Composition Index
tickld.com 1.38% 44.46x
tpxoffbeat.com 1.44% 43.20x
thebestcatpage.com 1.12% 40.55x
lifedaily.com 3.14% 38.70x
dogheirs.com 1.09% 38.57x
goodietravel.com 4.11% 35.68x
topixpawsome.com 1.99% 35.67x
realfarmacy.com 1.36% 34.95x
humanesociety.org 2.24% 34.46x
petmd.com 11.04% 34.40x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.08% 41.74x
Exotic Pets 2.47% 27.60x
Pet Cluster 61.98% 24.30x
Video Content Sites 1.95% 22.32x
Healthcare - Dermatology & Aging 8.20% 21.96x
Conscious Living 4.56% 20.93x
Online Games for Kids 1.69% 20.87x
Back & Spine 2.99% 20.04x
Furniture Shopping 4.56% 19.41x
Medical Diagnostics 3.39% 19.34x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female