Dstillery Audiences

PET OWNERS

Audience Size: 2.8 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 51.90% 39.80x
Pet Health and Nutrition Researchers 43.33% 32.66x
Pet Medication Shoppers 40.91% 29.97x
Puppy and Dog Adopters 41.37% 29.48x
Dog Lovers 30.02% 26.14x
Dog Breed Researchers 36.21% 25.13x
Veterinarians 34.85% 24.48x
Puppy & Kitten Owners 34.58% 22.47x
Pet Boarding and Sitter Researchers 25.96% 22.11x
Animal Rights Researchers 32.70% 21.91x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Maurices.

Location Composition Index
Maurices 0.01% 1.54x
Carhartt 0.07% 1.26x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is lifedaily.com.

Website Composition Index
lifedaily.com 2.01% 43.57x
petmd.com 6.97% 42.29x
petwellbeing.com 1.06% 42.13x
humanesociety.org 1.38% 41.02x
dogingtonpost.com 1.57% 40.17x
goodietravel.com 2.87% 39.20x
fierceleague.com 1.22% 38.22x
topixpawsome.com 1.16% 38.00x
faktually.com 4.29% 37.66x
vetinfo.com 2.17% 37.28x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.13% 28.80x
Pet Forums 4.04% 24.74x
Natural & Healthy Living Researchers 0.25% 24.17x
Assorted Topics (Car News, Animals, Viral Media) 1.14% 20.35x
Tattoos & Costumes 0.04% 17.62x
Comedy Content 0.54% 16.50x
Assorted Topics (Freebies, Gardens, Jewelry) 4.03% 15.96x
Food Cluster 0.08% 15.56x
Disease Cluster 0.11% 15.40x
Networking Marketing 0.08% 15.22x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female