Dstillery Audiences

PET OWNERS

Audience Size: 3.1 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 50.61% 45.30x
Pet Health and Nutrition Researchers 39.81% 35.37x
Pet Medication Shoppers 37.89% 31.93x
Puppy and Dog Adopters 38.06% 31.42x
Dog Lovers 27.25% 27.62x
Dog Breed Researchers 31.93% 26.01x
Veterinarians 31.58% 25.58x
Puppy & Kitten Owners 32.88% 23.53x
Animal Rights Researchers 28.59% 22.76x
Pet Boarding and Sitter Researchers 24.04% 22.19x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.24x
Carhartt 0.27% 1.21x
Maurices 0.05% 1.15x
Dressbarn 0.02% 1.14x
Mens Wearhouse 0.03% 1.11x
Chicos 0.02% 1.07x
Victoria's Secret 0.03% 0.99x
Buckle 0.02% 0.99x
Zumiez 0.02% 0.99x
Gymboree 0.02% 0.98x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is goodietravel.com.

Website Composition Index
goodietravel.com 2.04% 41.33x
faktually.com 3.24% 41.15x
petmd.com 2.99% 40.80x
welovecatsandkittens.com 3.73% 37.91x
veterinarypracticenews.com 1.02% 37.71x
fidosavvy.com 1.36% 36.51x
dogforums.com 2.64% 35.44x
americanow.com 1.03% 35.39x
pawpulous.com 6.57% 35.25x
fierceleague.com 1.26% 35.11x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.87% 30.53x
Natural & Healthy Living Researchers 0.43% 25.54x
Pet Forums 4.17% 25.36x
Assorted Topics (Car News, Animals, Viral Media) 1.16% 21.93x
Assorted Topics (Freebies, Gardens, Jewelry) 3.22% 17.44x
Comedy Content 0.48% 17.35x
Conscious Living 3.62% 16.46x
Right Wing Blogs - Political Activism 0.05% 15.27x
Beach & Intimate Wear 0.03% 14.97x
Assorted Topics (Conservative News, Politics, Viral Media) 6.15% 14.95x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female