Explore the Pet Owners Audience
Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pet Owners audience.
INTERESTS
The Pet Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Owners audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 60.95% | 51.46x |
| Pet Health and Nutrition Researchers | 55.51% | 42.36x |
| Pet Medication Shoppers | 52.65% | 40.77x |
| Puppy and Dog Adopters | 51.59% | 39.63x |
| Veterinarians | 45.02% | 34.28x |
| Dog Breed Researchers | 47.11% | 34.12x |
| Dog Lovers | 39.85% | 32.44x |
| Animal Rights Researchers | 44.17% | 32.24x |
| Pet Boarding and Sitter Researchers | 32.34% | 30.54x |
| Cat Lovers | 37.73% | 30.11x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
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APPAREL RETAILERS
The Pet Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Owners audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.66x |
| Carhartt | 0.24% | 1.39x |
| American Eagle Outfitters | 0.01% | 1.28x |
| Journeys | 0.02% | 1.26x |
| Buckle | 0.01% | 1.25x |
| Maurices | 0.02% | 1.25x |
| The Childrens Place | 0.02% | 1.24x |
| Mens Wearhouse | 0.02% | 1.22x |
| Victoria's Secret | 0.02% | 1.20x |
| Lane Bryant | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
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WEBSITES
The Pet Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Owners audience is whole-dog-journal.com.
| Website | Composition | Index |
| whole-dog-journal.com | 1.95% | 41.46x |
| petplace.com | 2.63% | 40.34x |
| thehonestkitchen.com | 2.41% | 38.63x |
| vin.com | 2.00% | 36.67x |
| dvm360.com | 1.73% | 35.50x |
| prettylittercats.com | 1.59% | 33.59x |
| petcarerx.com | 1.37% | 32.98x |
| zoetisus.com | 1.26% | 32.76x |
| yourpurebredpuppy.com | 3.12% | 32.52x |
| brainjet.com | 1.46% | 32.11x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 4.56% | 30.18x |
| Pet Forums | 5.77% | 24.51x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.64% | 19.73x |
| Right Wing Blogs - Political Activism | 0.22% | 18.89x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 18.61x |
| Natural & Healthy Living Researchers | 0.61% | 17.78x |
| Home Decoration - Crafts & Kids | 0.58% | 16.79x |
| Exotic Pets | 3.01% | 16.50x |
| Bird Watching | 0.54% | 15.64x |
| Disease Cluster | 1.11% | 15.63x |
Composition Percentage:
The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
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DEMOGRAPHICS
The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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