Dstillery Audiences

PET OWNERS

Audience Size: 3.1 Million Devices

Explore the Pet Owners Audience

Below you'll find more information about the Pet Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pet Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Owners audience is Pet Lovers.

Interest Composition Index
Pet Lovers 42.51% 41.46x
Dog Breed Researchers 35.47% 33.11x
Veterinarians 31.59% 30.48x
Animal Rights Researchers 32.30% 29.78x
Pet Food Shoppers 33.55% 29.72x
Dog Lovers 32.22% 29.14x
Heart Surgery Researchers 24.10% 27.36x
Cat Lovers 28.76% 27.35x
Animal Humane Society Helpers 31.28% 27.02x
Foot Pain Sufferers 25.77% 26.91x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Interest attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.13x
Mens Wearhouse 0.39% 1.09x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Location attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Owners audience is hillspet.com.

Website Composition Index
hillspet.com 2.22% 77.41x
dog-health-guide.org 1.06% 72.83x
pawculture.com 5.46% 70.36x
organic-pet-digest.com 2.61% 69.38x
dog-care-knowledge.com 2.16% 67.91x
patriciamcconnell.com 1.51% 67.62x
dogforum.com 1.44% 66.68x
vetfolio.com 1.69% 66.45x
diamondbackdrugs.com 2.21% 65.98x
thehorse.com 1.15% 65.67x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Web attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Owners audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.76% 20.11x
Pet Forums 4.06% 17.93x
Pet Adoption 12.58% 14.37x
Reproductive Health 4.73% 14.12x
Right Wing Blogs - Political Activism 2.69% 14.12x
Dermatology 5.69% 12.74x
Assorted Topics (Car News, Animals, Viral Media) 4.48% 12.72x
Arthritis & Bones 4.65% 12.09x
Discount Shopping 3.91% 12.01x
Food Cluster 3.46% 11.99x
Composition Percentage: The overlap percentage between the Pet Owners audience and the Content Affinity attribute.
Index: A comparison of the Pet Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female