Explore the Pharmacy Shoppers Audience
Below you'll find more information about the Pharmacy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 871.5 thousand unique devices whose actions qualify for the Pharmacy Shoppers audience.
INTERESTS
The Pharmacy Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pharmacy Shoppers audience is Medical Advice Researchers.
| Interest | Composition | Index |
| Medical Advice Researchers | 30.92% | 106.27x |
| Drug Store Shoppers | 51.75% | 92.46x |
| Healthcare Provider Education Researchers | 53.56% | 91.51x |
| Primary Care Doctor Researchers | 47.84% | 91.18x |
| Heart Health Researchers | 55.19% | 87.30x |
| COVID Symptoms Researchers | 13.97% | 78.55x |
| Cold and Flu Prevention Researchers | 28.00% | 69.13x |
| Medical Consultation Researchers | 54.58% | 64.59x |
| Joint Pain Content Readers | 39.19% | 63.83x |
| Orthopedic Health Researchers | 47.22% | 63.12x |
Composition Percentage:
The overlap percentage between the Pharmacy Shoppers audience and the Interest attribute.
Index: A comparison of the Pharmacy Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pharmacy Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pharmacy Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.48x |
| Maurices | 0.02% | 1.21x |
| Urban Outfitters | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Pharmacy Shoppers audience and the Location attribute.
Index: A comparison of the Pharmacy Shoppers audience to the internet population.
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WEBSITES
The Pharmacy Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pharmacy Shoppers audience is medscape.com.
| Website | Composition | Index |
| medscape.com | 8.08% | 65.40x |
| mentalhealthdaily.com | 1.24% | 57.26x |
| rxlist.com | 49.38% | 44.73x |
| caredash.com | 2.25% | 43.97x |
| healthyandnaturalworld.com | 1.29% | 41.24x |
| onhealth.com | 3.01% | 40.94x |
| healthgrades.com | 1.99% | 40.67x |
| betterhealthwhileaging.net | 2.03% | 40.40x |
| uspharmacist.com | 3.20% | 39.91x |
| organicfacts.net | 1.05% | 39.40x |
Composition Percentage:
The overlap percentage between the Pharmacy Shoppers audience and the Web attribute.
Index: A comparison of the Pharmacy Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pharmacy Shoppers audience is Healthcare - Dermatology & Aging.
| Content Affinity | Composition | Index |
| Healthcare - Dermatology & Aging | 6.14% | 37.75x |
| Dental Health | 0.19% | 28.45x |
| Medical Diagnostics | 0.93% | 26.46x |
| Medical & Pharmaceutical Scholarship | 0.43% | 24.89x |
| Natural Diet & Supplement Researchers | 0.14% | 23.92x |
| Healthcare - Doctors & Diagnosis | 0.75% | 22.34x |
| Back & Spine | 1.52% | 22.24x |
| Paleo & Keto Diet Enthusiasts | 0.26% | 22.02x |
| Parenting & Children's Activities | 0.14% | 21.40x |
| Nursing | 0.20% | 16.72x |
Composition Percentage:
The overlap percentage between the Pharmacy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pharmacy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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