PHILADELPHIA TRIP PLANNERS

Audience Size: 1.1 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	39.85%	43.92x
Retired Government Employees	9.77%	43.83x
Philadelphia Phillies Fans	58.00%	36.95x
Pittsburgh Penguins Fans	36.01%	34.97x
Pittsburgh Steelers Fans	35.45%	33.61x
Breast Cancer Fund Raisers	11.17%	31.62x
ESPN Enthusiasts	19.60%	29.69x
TV Advertising Professionals	14.72%	29.23x
Baltimore Orioles Fans	37.08%	26.72x
Junk Food Lovers	13.95%	26.35x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Gap.

Location	Composition	Index
Gap	0.01%	2.92x
American Eagle Outfitters	0.02%	2.62x
Maurices	0.01%	0.66x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is section215.com.

Website	Composition	Index
section215.com	4.03%	77.73x
philadelphia.cbslocal.com	17.47%	75.87x
philliesnation.com	3.88%	75.64x
42freeway.com	1.54%	72.04x
papreplive.com	1.23%	68.90x
phillysportsnetwork.com	2.69%	67.76x
thegoodphight.com	2.79%	67.09x
thesixersense.com	1.62%	66.86x
thatballsouttahere.com	4.13%	66.54x
thereporteronline.com	1.72%	64.83x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	35.56%	42.71x
New Jersey Travel Location Cluster	6.60%	38.77x
Northeast Pennsylvania Cluster	19.27%	20.42x
Delaware Cluster	5.38%	20.14x
Central Pennsylvania Cluster	30.76%	16.08x
New Jersey News Cluster	27.93%	14.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.04%	13.65x
Pittsburgh News	17.61%	12.55x
Lacrosse College Athletics	0.10%	12.04x
New York City Family & Activity Cluster	7.24%	10.72x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male