Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 1.1 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 39.85% 43.92x
Retired Government Employees 9.77% 43.83x
Philadelphia Phillies Fans 58.00% 36.95x
Pittsburgh Penguins Fans 36.01% 34.97x
Pittsburgh Steelers Fans 35.45% 33.61x
Breast Cancer Fund Raisers 11.17% 31.62x
ESPN Enthusiasts 19.60% 29.69x
TV Advertising Professionals 14.72% 29.23x
Baltimore Orioles Fans 37.08% 26.72x
Junk Food Lovers 13.95% 26.35x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Gap.

Location Composition Index
Gap 0.01% 2.92x
American Eagle Outfitters 0.02% 2.62x
Maurices 0.01% 0.66x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is section215.com.

Website Composition Index
section215.com 4.03% 77.73x
philadelphia.cbslocal.com 17.47% 75.87x
philliesnation.com 3.88% 75.64x
42freeway.com 1.54% 72.04x
papreplive.com 1.23% 68.90x
phillysportsnetwork.com 2.69% 67.76x
thegoodphight.com 2.79% 67.09x
thesixersense.com 1.62% 66.86x
thatballsouttahere.com 4.13% 66.54x
thereporteronline.com 1.72% 64.83x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 35.56% 42.71x
New Jersey Travel Location Cluster 6.60% 38.77x
Northeast Pennsylvania Cluster 19.27% 20.42x
Delaware Cluster 5.38% 20.14x
Central Pennsylvania Cluster 30.76% 16.08x
New Jersey News Cluster 27.93% 14.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 13.65x
Pittsburgh News 17.61% 12.55x
Lacrosse College Athletics 0.10% 12.04x
New York City Family & Activity Cluster 7.24% 10.72x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male