PHILADELPHIA TRIP PLANNERS

Audience Size: 2.5 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	34.45%	29.40x
Mens Fitness Publication Readers	34.31%	26.54x
TV Advertising Professionals	35.73%	25.80x
Cholesterol Researchers	33.68%	25.39x
Boston Trip Planners	39.69%	24.73x
Advertising Professionals	39.36%	24.36x
Entertainment Industry Decision Makers	32.92%	23.43x
Financial News Readers	28.42%	23.34x
Social Liberals	34.36%	23.06x
Media Buying Professionals	36.02%	22.86x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Ann Taylor.

Location	Composition	Index
Ann Taylor	0.04%	2.63x
Club Monaco	0.02%	2.61x
Intermix	0.02%	2.43x
Uniqlo	0.02%	2.21x
Zara	0.04%	2.05x
H&M	0.05%	1.84x
American Apparel	0.04%	1.81x
Free People	0.02%	1.74x
Madewell	0.02%	1.72x
Hugo Boss	0.02%	1.71x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is manncenter.org.

Website	Composition	Index
manncenter.org	0.79%	135.05x
bicyclecoalition.org	0.27%	130.26x
uwishunu.com	0.29%	129.37x
passyunkpost.com	0.38%	128.67x
broadstreetrun.com	1.22%	125.61x
cityandstatepa.com	0.82%	122.40x
lanterntheater.org	0.26%	119.55x
delawareriverwaterfront.com	1.01%	117.81x
phillyfunguide.com	1.22%	114.77x
fringearts.com	0.69%	113.46x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	36.08%	29.98x
New Jersey Travel Location Cluster	18.39%	22.87x
Feminism	2.43%	21.43x
Washington D.C. Hotels	0.07%	17.36x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.44%	15.60x
Liberal Media - Political Activism	7.41%	15.04x
Writing & Publishing	5.11%	14.70x
Philanthropy - Nonprofits	1.76%	14.60x
Northeast Pennsylvania Cluster	16.06%	14.55x
London Tourism & Events	0.55%	14.49x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age and income brackets.

Age

25-34

Income

Over $250,000