PHILADELPHIA TRIP PLANNERS

Audience Size: 2.4 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	39.74%	46.62x
Boston Trip Planners	41.81%	42.50x
Cholesterol Researchers	38.32%	41.93x
Mens Fitness Publication Readers	37.81%	41.73x
Advertising Professionals	40.33%	40.66x
TV Advertising Professionals	39.59%	39.65x
Penn State Nittany Lions Fans	35.33%	39.02x
Social Liberals	36.57%	38.62x
Financial News Readers	34.85%	37.80x
Entertainment Industry Decision Makers	33.67%	37.72x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.41%	1.77x
Mens Wearhouse	0.43%	1.17x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is walnutstreettheatre.org.

Website	Composition	Index
walnutstreettheatre.org	1.70%	102.98x
phillyfunguide.com	1.08%	95.87x
worldcafelive.com	1.20%	93.72x
crossingbroad.com	2.27%	88.74x
foxroach.com	2.55%	87.75x
mainlinetoday.com	2.69%	77.13x
hiddencityphila.org	1.40%	76.46x
peddlersvillage.com	1.99%	75.41x
phillyvoice.com	9.00%	75.38x
thedrinknation.com	1.28%	75.19x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	34.87%	32.59x
New Jersey Travel Location Cluster	15.99%	28.20x
Feminism	2.19%	24.62x
Philanthropy - Nonprofits	1.57%	18.28x
Liberal Media - Political Activism	6.25%	18.12x
Northeast Pennsylvania Cluster	17.13%	16.81x
Writing & Publishing	5.09%	16.71x
Art News & Products	2.70%	16.52x
Men's Dress Shirt Shopping	1.92%	16.42x
Public Policy Media	4.74%	16.41x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male