Explore the Philadelphia Trip Planners Audience
Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.
INTERESTS
The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Philadelphia Trip Planners audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 37.68% | 43.13x |
| Breast Cancer Fund Raisers | 11.15% | 29.45x |
| Financial Business Intelligence Researchers | 13.63% | 26.49x |
| TV Advertising Professionals | 11.97% | 25.34x |
| Auto Insurance Shoppers | 15.69% | 25.29x |
| Cholesterol Researchers | 5.75% | 24.91x |
| Junk Food Lovers | 12.19% | 24.71x |
| Mens Fitness Publication Readers | 9.57% | 24.54x |
| Advertising Professionals | 12.90% | 23.86x |
| Entertainment Industry Decision Makers | 12.64% | 23.76x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is H&M.
| Location | Composition | Index |
| H&M | 0.04% | 2.83x |
| American Eagle Outfitters | 0.04% | 2.79x |
| Patagonia | 0.01% | 1.92x |
| Gap | 0.02% | 1.80x |
| Dressbarn | 0.01% | 1.40x |
| J. Crew | 0.01% | 1.39x |
| Old Navy | 0.03% | 1.37x |
| Lane Bryant | 0.01% | 1.32x |
| Aeropostale | 0.02% | 1.27x |
| Zumiez | 0.03% | 1.27x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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WEBSITES
The Philadelphia Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philliesnation.com.
| Website | Composition | Index |
| philliesnation.com | 4.54% | 80.79x |
| 42freeway.com | 2.26% | 80.09x |
| papreplive.com | 1.55% | 76.27x |
| hiddencityphila.org | 1.26% | 76.07x |
| thereporteronline.com | 2.70% | 74.43x |
| section215.com | 7.75% | 74.35x |
| insidetheiggles.com | 7.72% | 71.43x |
| jefferson.edu | 1.01% | 69.97x |
| thatballsouttahere.com | 4.92% | 69.39x |
| thegoodphight.com | 3.41% | 69.11x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 51.32% | 40.16x |
| New Jersey Travel Location Cluster | 9.37% | 36.47x |
| Northeast Pennsylvania Cluster | 21.46% | 20.34x |
| Delaware Cluster | 6.46% | 18.78x |
| Central Pennsylvania Cluster | 35.68% | 14.83x |
| New Jersey News Cluster | 34.08% | 12.63x |
| New York City Real Estate Research Cluster | 2.71% | 12.11x |
| Pittsburgh News | 22.68% | 12.05x |
| New York City Family & Activity Cluster | 10.27% | 10.93x |
| San Francisco Bay Area Cluster | 6.53% | 10.80x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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