Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 37.68% 43.13x
Breast Cancer Fund Raisers 11.15% 29.45x
Financial Business Intelligence Researchers 13.63% 26.49x
TV Advertising Professionals 11.97% 25.34x
Auto Insurance Shoppers 15.69% 25.29x
Cholesterol Researchers 5.75% 24.91x
Junk Food Lovers 12.19% 24.71x
Mens Fitness Publication Readers 9.57% 24.54x
Advertising Professionals 12.90% 23.86x
Entertainment Industry Decision Makers 12.64% 23.76x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is H&M.

Location Composition Index
H&M 0.04% 2.83x
American Eagle Outfitters 0.04% 2.79x
Patagonia 0.01% 1.92x
Gap 0.02% 1.80x
Dressbarn 0.01% 1.40x
J. Crew 0.01% 1.39x
Old Navy 0.03% 1.37x
Lane Bryant 0.01% 1.32x
Aeropostale 0.02% 1.27x
Zumiez 0.03% 1.27x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philliesnation.com.

Website Composition Index
philliesnation.com 4.54% 80.79x
42freeway.com 2.26% 80.09x
papreplive.com 1.55% 76.27x
hiddencityphila.org 1.26% 76.07x
thereporteronline.com 2.70% 74.43x
section215.com 7.75% 74.35x
insidetheiggles.com 7.72% 71.43x
jefferson.edu 1.01% 69.97x
thatballsouttahere.com 4.92% 69.39x
thegoodphight.com 3.41% 69.11x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 51.32% 40.16x
New Jersey Travel Location Cluster 9.37% 36.47x
Northeast Pennsylvania Cluster 21.46% 20.34x
Delaware Cluster 6.46% 18.78x
Central Pennsylvania Cluster 35.68% 14.83x
New Jersey News Cluster 34.08% 12.63x
New York City Real Estate Research Cluster 2.71% 12.11x
Pittsburgh News 22.68% 12.05x
New York City Family & Activity Cluster 10.27% 10.93x
San Francisco Bay Area Cluster 6.53% 10.80x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male