Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 49.16% 36.75x
Cholesterol Researchers 46.41% 36.10x
Mens Fitness Publication Readers 47.47% 35.30x
Boston Trip Planners 45.70% 35.10x
Financial News Readers 44.93% 34.42x
TV Advertising Professionals 46.06% 34.38x
Advertising Professionals 45.95% 33.59x
Eco-Conscious Consumers 44.05% 32.41x
Entertainment Industry Decision Makers 43.45% 32.17x
Media Buying Professionals 43.55% 31.89x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.49x
Michael Kors 0.01% 1.45x
Forever 21 0.01% 1.35x
Jos A. Bank Clothiers 0.02% 1.32x
Gap 0.02% 1.30x
H&M 0.01% 1.25x
Gymboree 0.01% 1.24x
Victoria's Secret 0.04% 1.23x
Banana Republic 0.02% 1.23x
J. Crew 0.01% 1.20x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is mainlinetoday.com.

Website Composition Index
mainlinetoday.com 1.31% 51.46x
valleyforge.org 1.03% 47.49x
hiddencityphila.org 1.12% 45.41x
pennmedicine.org 1.14% 44.01x
visitbuckscounty.com 1.02% 43.92x
phillyvoice.com 12.48% 43.34x
section215.com 3.27% 41.82x
philly.com 20.55% 39.33x
xpn.org 1.28% 38.95x
thatballsouttahere.com 1.94% 38.88x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 32.56% 23.31x
London Tourism & Events 0.31% 22.96x
New Jersey Travel Location Cluster 11.42% 22.40x
Feminism 1.09% 19.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.33x
Cars, Travel & Food 0.06% 18.07x
Public Policy Media 4.63% 17.65x
Australia & New Zealand Media 4.90% 17.54x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.33% 16.09x
Writing & Publishing 2.28% 16.08x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male