Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 36.22% 30.71x
Mens Fitness Publication Readers 35.92% 27.79x
TV Advertising Professionals 36.68% 27.38x
Boston Trip Planners 40.63% 27.28x
Cholesterol Researchers 35.80% 27.03x
Advertising Professionals 39.02% 26.37x
Penn State Nittany Lions Fans 38.03% 25.32x
Entertainment Industry Decision Makers 33.59% 24.92x
Social Liberals 34.94% 24.89x
Financial News Readers 30.66% 24.65x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.02% 2.21x
Club Monaco 0.02% 2.14x
Uniqlo 0.02% 1.93x
American Apparel 0.04% 1.90x
Madewell 0.03% 1.88x
Supreme 0.01% 1.80x
Ann Taylor 0.03% 1.72x
Banana Republic 0.06% 1.68x
Lululemon 0.07% 1.59x
Urban Outfitters 0.05% 1.57x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is broadstreetrun.com.

Website Composition Index
broadstreetrun.com 1.11% 110.25x
phillyfunguide.com 1.18% 105.87x
worldcafelive.com 1.16% 101.47x
walnutstreettheatre.org 2.18% 95.52x
mainlinemedianews.com 1.05% 95.07x
phillymag.com 7.40% 93.03x
crossingbroad.com 2.55% 92.23x
mealeysfurniture.com 1.07% 90.67x
phillyvoice.com 6.61% 86.24x
mainlinetoday.com 2.47% 85.48x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 36.13% 29.36x
New Jersey Travel Location Cluster 18.09% 23.98x
Feminism 2.37% 21.78x
Washington D.C. Hotels 0.06% 20.81x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.46% 17.21x
London Tourism & Events 0.56% 16.08x
Philanthropy - Nonprofits 1.69% 15.56x
Liberal Media - Political Activism 7.16% 15.31x
Delaware Cluster 5.82% 14.91x
Northeast Pennsylvania Cluster 16.52% 14.83x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male