Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 38.88% 43.64x
Liberal News Readers 43.72% 43.00x
Mens Fitness Publication Readers 41.57% 42.58x
Boston Trip Planners 39.66% 41.21x
Financial News Readers 39.93% 40.23x
Advertising Professionals 41.06% 40.18x
TV Advertising Professionals 38.37% 39.78x
Media Buying Professionals 39.35% 37.73x
Eco-Conscious Consumers 35.09% 37.49x
Penn State Nittany Lions Fans 44.93% 37.26x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.37x
Talbots 0.01% 1.26x
Gap 0.02% 1.21x
Gymboree 0.01% 1.20x
Jos A. Bank Clothiers 0.02% 1.13x
White House Black Market 0.02% 1.08x
Chicos 0.02% 1.06x
Victoria's Secret 0.03% 1.06x
Express 0.02% 1.03x
LOFT 0.01% 1.01x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is insidetheiggles.com.

Website Composition Index
insidetheiggles.com 5.93% 53.82x
phillymag.com 14.70% 51.84x
hiddencityphila.org 1.08% 51.47x
philliesnation.com 3.08% 51.04x
phl17.com 1.19% 49.72x
phillyvoice.com 18.31% 48.89x
thatballsouttahere.com 2.39% 47.77x
timesherald.com 1.84% 47.51x
buckslocalnews.com 1.42% 47.48x
42freeway.com 1.09% 47.40x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.08% 26.55x
New Jersey Travel Location Cluster 8.01% 26.37x
Philadelphia Cluster 38.74% 25.05x
Public Policy Media 2.07% 21.34x
Men's Dress Shirt Shopping 0.05% 20.25x
Australia & New Zealand Media 2.44% 18.95x
Disease Cluster 0.05% 18.90x
Feminism 0.53% 18.85x
Business News & Information Readers 0.22% 17.84x
Pool Cleaning 0.04% 17.84x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male