Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 47.60% 34.38x
Cholesterol Researchers 47.33% 34.37x
Penn State Nittany Lions Fans 39.86% 33.68x
Boston Trip Planners 44.88% 32.85x
Mens Fitness Publication Readers 47.62% 32.74x
Financial News Readers 43.35% 32.41x
Advertising Professionals 46.47% 31.72x
TV Advertising Professionals 46.48% 31.58x
Eco-Conscious Consumers 43.46% 30.41x
Executive and C-Suite 39.11% 30.30x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.93x
Jos A. Bank Clothiers 0.01% 1.79x
LOFT 0.01% 1.60x
Gymboree 0.01% 1.38x
Victoria's Secret 0.02% 1.31x
White House Black Market 0.01% 1.31x
Chicos 0.01% 1.28x
Dressbarn 0.01% 1.24x
Gap 0.01% 1.22x
Express 0.01% 1.21x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philly.com.

Website Composition Index
philly.com 10.31% 43.52x
theintell.com 3.05% 41.87x
thereporteronline.com 1.42% 41.50x
insidetheiggles.com 4.88% 40.70x
phl17.com 1.45% 40.11x
timesherald.com 1.97% 39.85x
thatballsouttahere.com 2.01% 39.70x
buckslocalnews.com 1.54% 38.54x
phillyvoice.com 15.28% 38.53x
statecollege.com 1.18% 38.37x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.24% 19.85x
Philadelphia Cluster 35.38% 19.28x
Feminism 0.92% 17.37x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 15.83x
Public Policy Media 3.68% 15.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 15.64x
Lacrosse College Athletics 0.54% 15.18x
Writing & Publishing 1.21% 14.73x
Teaching Abroad 0.04% 14.39x
Australia & New Zealand Media 3.77% 14.35x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male