Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 42.42% 138.83x
United Kingdom News Readers 40.00% 127.54x
Entertainment & Tabloid Magazine Readers 38.79% 124.47x
Tampa and St Petersburg Trip Planners 39.39% 124.02x
Penn State Nittany Lions Fans 52.73% 123.13x
Online Health Researchers 41.21% 122.02x
Men's Clothing Shoppers 38.18% 120.97x
Readers of Filipinos Content 43.64% 119.92x
Men's Health Researchers 38.79% 117.64x
Documentary Film Fans 38.79% 110.25x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.39x
Victoria's Secret 0.01% 1.37x
Old Navy 0.01% 1.20x
Carhartt 0.12% 0.72x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is mainlinehealth.org.

Website Composition Index
mainlinehealth.org 1.35% 43.45x
papreplive.com 1.02% 42.05x
hiddencityphila.org 1.18% 41.02x
section215.com 3.43% 40.31x
philly.com 14.66% 39.77x
phillysportsnetwork.com 1.60% 39.46x
adventureaquarium.com 1.03% 39.37x
phillyvoice.com 15.74% 39.13x
insidetheiggles.com 5.27% 39.11x
thereporteronline.com 1.68% 38.42x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 38.79% 40.12x
Ireland Cluster 12.12% 36.63x
San Francisco Bay Area Cluster 25.45% 33.72x
Northern California Cluster 16.97% 32.82x
Northeast Pennsylvania Cluster 27.27% 28.06x
LGBTQ Advocacy 9.70% 27.58x
Liberal Media 33.94% 27.47x
Asia Travel 24.24% 26.95x
Assorted Topics (Viral Media, Paid Traffic) 20.61% 26.39x
Fashion Cluster 10.91% 25.73x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male