PHILADELPHIA TRIP PLANNERS

Audience Size: 4.7 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	51.25%	30.37x
Mens Fitness Publication Readers	47.40%	29.97x
TV Advertising Professionals	46.35%	29.25x
Boston Trip Planners	50.79%	28.48x
Entertainment Industry Decision Makers	41.77%	28.42x
Cholesterol Researchers	51.49%	28.12x
Advertising Professionals	48.32%	27.86x
Financial News Readers	48.38%	27.61x
Penn State Nittany Lions Fans	42.46%	27.61x
Tampa and St Petersburg Trip Planners	41.64%	26.94x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.19x
American Apparel	0.03%	1.83x
Ann Taylor	0.02%	1.77x
The North Face	0.02%	1.75x
Uniqlo	0.02%	1.68x
Bonobos	0.01%	1.62x
Brooks Brothers	0.03%	1.52x
Free People	0.03%	1.52x
Jos A. Bank Clothiers	0.05%	1.48x
Urban Outfitters	0.04%	1.48x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is mainlinetoday.com.

Website	Composition	Index
mainlinetoday.com	1.18%	38.17x
phillyvoice.com	10.09%	35.58x
pennmedicine.org	1.21%	35.38x
philly.com	19.99%	32.95x
section215.com	2.63%	32.69x
xpn.org	1.02%	32.67x
montgomerynews.com	1.07%	32.37x
libertyballers.com	2.02%	31.26x
thegoodphight.com	2.09%	31.01x
thatballsouttahere.com	1.58%	30.24x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	25.85%	21.09x
New Jersey Travel Location Cluster	9.27%	19.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	18.98x
Feminism	1.05%	17.56x
Public Policy Media	4.58%	15.32x
Liberal Media - Political Activism	4.45%	15.01x
Cars, Travel & Food	0.20%	14.96x
Australia & New Zealand Media	4.65%	14.63x
London Tourism & Events	0.24%	14.58x
Travel, Food, Fashion & Fitness	2.46%	13.21x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male