Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 1 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 26.94% 44.79x
Mens Fitness Publication Readers 24.81% 43.67x
Cholesterol Researchers 17.05% 41.67x
Boston Trip Planners 23.48% 41.42x
Financial News Readers 23.21% 40.15x
Advertising Professionals 26.99% 39.85x
Penn State Nittany Lions Fans 40.12% 39.35x
TV Advertising Professionals 24.14% 37.36x
Men's Health Researchers 20.27% 35.60x
Tampa and St Petersburg Trip Planners 26.07% 35.44x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is H&M.

Location Composition Index
H&M 0.03% 3.01x
Talbots 0.02% 2.76x
Lululemon 0.01% 2.11x
LOFT 0.02% 1.78x
Hollister 0.01% 1.60x
Banana Republic 0.02% 1.58x
J. Crew 0.01% 1.57x
White House Black Market 0.02% 1.45x
Zumiez 0.03% 1.37x
Lane Bryant 0.01% 1.29x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is 975thefanatic.com.

Website Composition Index
975thefanatic.com 1.04% 76.10x
philliesnation.com 4.40% 67.11x
insidetheiggles.com 9.57% 65.84x
section215.com 8.99% 61.58x
thegoodphight.com 4.04% 61.53x
hiddencityphila.org 1.32% 59.93x
thesixersense.com 3.86% 59.70x
thatballsouttahere.com 5.14% 58.27x
timesherald.com 1.93% 56.75x
papreplive.com 1.58% 56.48x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 50.94% 30.74x
New Jersey Travel Location Cluster 9.35% 27.22x
Feminism 0.31% 22.04x
Public Policy Media 1.49% 19.29x
Assorted Topics (Television, Origami, Men's Health) 0.79% 18.85x
Australia & New Zealand Media 1.34% 17.80x
Northeast Pennsylvania Cluster 19.52% 16.92x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.06% 15.19x
Liberal Media - Political Activism 2.17% 14.79x
Ireland Cluster 2.06% 14.25x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male