Explore the Philadelphia Trip Planners Audience
Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.
INTERESTS
The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 38.88% | 43.64x |
| Liberal News Readers | 43.72% | 43.00x |
| Mens Fitness Publication Readers | 41.57% | 42.58x |
| Boston Trip Planners | 39.66% | 41.21x |
| Financial News Readers | 39.93% | 40.23x |
| Advertising Professionals | 41.06% | 40.18x |
| TV Advertising Professionals | 38.37% | 39.78x |
| Media Buying Professionals | 39.35% | 37.73x |
| Eco-Conscious Consumers | 35.09% | 37.49x |
| Penn State Nittany Lions Fans | 44.93% | 37.26x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.37x |
| Talbots | 0.01% | 1.26x |
| Gap | 0.02% | 1.21x |
| Gymboree | 0.01% | 1.20x |
| Jos A. Bank Clothiers | 0.02% | 1.13x |
| White House Black Market | 0.02% | 1.08x |
| Chicos | 0.02% | 1.06x |
| Victoria's Secret | 0.03% | 1.06x |
| Express | 0.02% | 1.03x |
| LOFT | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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WEBSITES
The Philadelphia Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Philadelphia Trip Planners audience is insidetheiggles.com.
| Website | Composition | Index |
| insidetheiggles.com | 5.93% | 53.82x |
| phillymag.com | 14.70% | 51.84x |
| hiddencityphila.org | 1.08% | 51.47x |
| philliesnation.com | 3.08% | 51.04x |
| phl17.com | 1.19% | 49.72x |
| phillyvoice.com | 18.31% | 48.89x |
| thatballsouttahere.com | 2.39% | 47.77x |
| timesherald.com | 1.84% | 47.51x |
| buckslocalnews.com | 1.42% | 47.48x |
| 42freeway.com | 1.09% | 47.40x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.08% | 26.55x |
| New Jersey Travel Location Cluster | 8.01% | 26.37x |
| Philadelphia Cluster | 38.74% | 25.05x |
| Public Policy Media | 2.07% | 21.34x |
| Men's Dress Shirt Shopping | 0.05% | 20.25x |
| Australia & New Zealand Media | 2.44% | 18.95x |
| Disease Cluster | 0.05% | 18.90x |
| Feminism | 0.53% | 18.85x |
| Business News & Information Readers | 0.22% | 17.84x |
| Pool Cleaning | 0.04% | 17.84x |
Composition Percentage:
The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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