Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 47.34% 41.96x
Boston Trip Planners 47.20% 39.52x
Mens Fitness Publication Readers 46.28% 38.70x
Cholesterol Researchers 45.67% 38.40x
TV Advertising Professionals 45.59% 38.21x
Advertising Professionals 46.18% 37.97x
Financial News Readers 42.29% 37.83x
Penn State Nittany Lions Fans 44.05% 36.36x
Entertainment Industry Decision Makers 42.20% 36.21x
Media Buying Professionals 44.40% 35.96x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.41x
Supreme 0.02% 2.35x
Bonobos 0.18% 2.29x
Intermix 0.02% 2.10x
Club Monaco 0.03% 1.96x
Uniqlo 0.03% 1.71x
Jos A. Bank Clothiers 0.42% 1.69x
REI 0.02% 1.65x
White House Black Market 0.50% 1.54x
Ann Taylor 0.04% 1.53x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is foxroach.com.

Website Composition Index
foxroach.com 1.04% 61.87x
hiddencityphila.org 1.06% 52.39x
mainlinetoday.com 1.81% 51.79x
pennmedicine.org 2.29% 50.58x
montgomerynews.com 1.40% 47.71x
valleyforge.org 1.46% 47.47x
libertyballers.com 2.46% 47.41x
thatballsouttahere.com 1.47% 47.08x
phillyvoice.com 12.62% 46.27x
xpn.org 1.46% 45.35x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 30.14% 24.35x
Washington D.C. Hotels 0.01% 24.26x
New Jersey Travel Location Cluster 12.11% 22.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 20.95x
Feminism 1.51% 20.50x
London Tourism & Events 0.32% 17.02x
Liberal Media - Political Activism 5.40% 16.19x
Public Policy Media 5.18% 15.94x
Australia & New Zealand Media 5.72% 15.86x
Assorted Topics (Television, Origami, Men's Health) 0.40% 15.72x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male