PHILADELPHIA TRIP PLANNERS

Audience Size: 2.8 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	47.41%	36.78x
Cholesterol Researchers	46.32%	36.24x
Mens Fitness Publication Readers	46.84%	35.23x
Boston Trip Planners	44.20%	34.76x
Financial News Readers	43.46%	34.37x
TV Advertising Professionals	45.64%	33.83x
Advertising Professionals	44.34%	33.60x
Eco-Conscious Consumers	42.66%	32.56x
Media Buying Professionals	41.51%	32.20x
Entertainment Industry Decision Makers	42.89%	31.76x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.36x
Carhartt	0.09%	0.74x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is mainlinetoday.com.

Website	Composition	Index
mainlinetoday.com	1.13%	57.13x
hiddencityphila.org	1.13%	46.66x
phillyvoice.com	12.73%	44.77x
mainlinehealth.org	1.61%	44.74x
thatballsouttahere.com	1.91%	43.58x
thegoodphight.com	2.47%	43.45x
libertyballers.com	2.21%	43.09x
philly.com	17.75%	42.26x
papreplive.com	1.00%	42.12x
philliesnation.com	1.15%	42.11x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	11.68%	23.31x
Philadelphia Cluster	35.16%	22.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.08%	20.36x
London Tourism & Events	0.25%	20.10x
Feminism	0.99%	19.37x
Cars, Travel & Food	0.03%	18.27x
Public Policy Media	4.42%	17.68x
Writing & Publishing	1.97%	17.04x
Australia & New Zealand Media	4.64%	16.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.25%	16.25x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male