Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 39.40% 34.01x
Mens Fitness Publication Readers 38.21% 31.31x
TV Advertising Professionals 38.25% 31.10x
Boston Trip Planners 42.78% 30.90x
Cholesterol Researchers 38.82% 30.43x
Entertainment Industry Decision Makers 34.45% 28.78x
Advertising Professionals 41.86% 28.52x
Social Liberals 36.15% 28.20x
Penn State Nittany Lions Fans 38.41% 27.96x
Financial News Readers 35.02% 27.20x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.02% 2.63x
Uniqlo 0.03% 2.42x
Ann Taylor 0.05% 2.25x
Club Monaco 0.02% 2.19x
Levi Strauss 0.02% 2.11x
American Apparel 0.07% 2.08x
Banana Republic 0.08% 1.99x
Madewell 0.04% 1.93x
Everlane 0.01% 1.90x
Zara 0.05% 1.89x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is phillyfunguide.com.

Website Composition Index
phillyfunguide.com 1.12% 116.65x
walnutstreettheatre.org 2.01% 111.48x
worldcafelive.com 1.23% 108.04x
crossingbroad.com 2.31% 105.42x
foxroach.com 3.00% 99.04x
ansp.org 1.15% 90.93x
phillyvoice.com 7.88% 90.39x
mainlinetoday.com 2.64% 89.86x
hiddencityphila.org 1.31% 89.44x
montgomerynews.com 1.72% 89.40x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 35.39% 31.21x
New Jersey Travel Location Cluster 17.10% 25.77x
Feminism 2.27% 22.89x
Washington D.C. Hotels 0.05% 22.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.41% 20.24x
London Tourism & Events 0.53% 18.38x
Philanthropy - Nonprofits 1.70% 17.20x
Assorted Topics (Television, Origami, Men's Health) 0.29% 16.89x
Liberal Media - Political Activism 6.78% 16.30x
Art News & Products 2.90% 16.08x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male