Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 41.68% 45.93x
Liberal News Readers 45.82% 45.38x
Mens Fitness Publication Readers 43.34% 43.87x
Boston Trip Planners 42.08% 42.68x
Advertising Professionals 42.71% 42.55x
Financial News Readers 41.37% 42.34x
TV Advertising Professionals 41.82% 41.25x
Media Buying Professionals 40.03% 40.10x
Financial Business Intelligence Researchers 39.96% 39.76x
Eco-Conscious Consumers 38.53% 39.65x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.64x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philly.com.

Website Composition Index
philly.com 3.38% 61.08x
thatballsouttahere.com 2.09% 54.13x
insidetheiggles.com 6.20% 53.93x
theintell.com 2.45% 53.33x
phl17.com 1.27% 52.69x
thereporteronline.com 1.50% 52.34x
phillyvoice.com 19.95% 52.24x
section215.com 5.11% 51.40x
thegoodphight.com 2.64% 50.35x
hiddencityphila.org 1.13% 48.99x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.13% 28.73x
New Jersey Travel Location Cluster 8.76% 28.66x
Philadelphia Cluster 39.94% 26.72x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 25.35x
Public Policy Media 2.89% 23.43x
Australia & New Zealand Media 2.89% 19.71x
Ireland Cluster 7.47% 19.50x
Feminism 0.73% 19.47x
Institutional Investing 0.18% 19.28x
Social & Demographic Trends 0.06% 17.96x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male