PHILADELPHIA TRIP PLANNERS

Audience Size: 2.8 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.

Interest	Composition	Index
Cholesterol Researchers	41.24%	41.26x
Liberal News Readers	45.33%	40.80x
Mens Fitness Publication Readers	42.63%	39.54x
Advertising Professionals	41.28%	38.70x
Boston Trip Planners	42.96%	38.15x
Financial News Readers	40.52%	38.02x
TV Advertising Professionals	40.48%	37.76x
Media Buying Professionals	40.06%	35.90x
Executive and C-Suite	34.73%	35.77x
Eco-Conscious Consumers	38.51%	35.35x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.02%	1.34x
White House Black Market	0.02%	1.28x
Dressbarn	0.01%	1.20x
Gap	0.01%	1.15x
Old Navy	0.02%	1.09x
Gymboree	0.01%	1.06x
LOFT	0.01%	0.99x
Chicos	0.01%	0.98x
Mens Wearhouse	0.01%	0.91x
Express	0.01%	0.84x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is insidetheiggles.com.

Website	Composition	Index
insidetheiggles.com	5.70%	51.71x
section215.com	4.83%	49.93x
hiddencityphila.org	1.12%	48.54x
phillyvoice.com	18.55%	47.32x
phl17.com	1.19%	46.99x
theintell.com	2.17%	46.68x
thatballsouttahere.com	2.13%	45.00x
philliesnation.com	2.55%	44.86x
buckslocalnews.com	1.48%	44.49x
thereporteronline.com	1.59%	43.34x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	8.31%	26.65x
Institutional Investing	0.16%	26.27x
London Tourism & Events	0.07%	25.42x
Philadelphia Cluster	39.57%	24.60x
Public Policy Media	2.54%	21.92x
Australia & New Zealand Media	2.97%	19.02x
Ireland Cluster	6.61%	18.64x
Feminism	0.67%	18.41x
Writing & Publishing	0.45%	17.71x
Business News & Information Readers	0.47%	16.88x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male