PHILADELPHIA TRIP PLANNERS

Audience Size: 1.7 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.

Interest	Composition	Index
Cholesterol Researchers	27.50%	47.68x
Liberal News Readers	36.32%	47.50x
Mens Fitness Publication Readers	33.27%	46.89x
Boston Trip Planners	30.95%	44.63x
Financial News Readers	31.43%	43.17x
Advertising Professionals	33.63%	43.02x
TV Advertising Professionals	31.60%	42.56x
Media Buying Professionals	32.18%	40.79x
Penn State Nittany Lions Fans	41.84%	40.77x
Financial Business Intelligence Researchers	30.78%	39.34x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.02%	1.17x
Gap	0.02%	1.17x
Eddie Bauer	0.01%	1.11x
J. Crew	0.01%	1.08x
H&M	0.01%	1.00x
Talbots	0.01%	0.97x
Banana Republic	0.02%	0.95x
LOFT	0.02%	0.91x
Chicos	0.02%	0.88x
Michael Kors	0.01%	0.87x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is phillymag.com.

Website	Composition	Index
phillymag.com	11.18%	65.96x
philliesnation.com	3.44%	64.09x
buckslocalnews.com	1.12%	63.54x
montgomerynews.com	1.34%	62.19x
insidetheiggles.com	7.51%	60.35x
thegoodphight.com	3.41%	59.72x
hiddencityphila.org	1.21%	58.44x
section215.com	7.12%	57.27x
nationalmemo.com	1.53%	57.10x
timesherald.com	1.76%	56.52x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	43.16%	29.70x
New Jersey Travel Location Cluster	8.37%	26.66x
Public Policy Media	1.74%	22.87x
Feminism	0.37%	18.67x
Northeast Pennsylvania Cluster	18.42%	18.36x
Australia & New Zealand Media	1.60%	17.94x
Assorted Topics (Television, Origami, Men's Health)	0.87%	17.01x
Ireland Cluster	3.11%	16.78x
Liberal Media - Political Activism	2.69%	15.82x
Local & Travel England - East Midlands	0.09%	14.78x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male