PHILADELPHIA TRIP PLANNERS

Audience Size: 1.9 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Cholesterol Researchers.

Interest	Composition	Index
Cholesterol Researchers	41.68%	45.93x
Liberal News Readers	45.82%	45.38x
Mens Fitness Publication Readers	43.34%	43.87x
Boston Trip Planners	42.08%	42.68x
Advertising Professionals	42.71%	42.55x
Financial News Readers	41.37%	42.34x
TV Advertising Professionals	41.82%	41.25x
Media Buying Professionals	40.03%	40.10x
Financial Business Intelligence Researchers	39.96%	39.76x
Eco-Conscious Consumers	38.53%	39.65x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.03%	0.64x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philly.com.

Website	Composition	Index
philly.com	3.38%	61.08x
thatballsouttahere.com	2.09%	54.13x
insidetheiggles.com	6.20%	53.93x
theintell.com	2.45%	53.33x
phl17.com	1.27%	52.69x
thereporteronline.com	1.50%	52.34x
phillyvoice.com	19.95%	52.24x
section215.com	5.11%	51.40x
thegoodphight.com	2.64%	50.35x
hiddencityphila.org	1.13%	48.99x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.13%	28.73x
New Jersey Travel Location Cluster	8.76%	28.66x
Philadelphia Cluster	39.94%	26.72x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.08%	25.35x
Public Policy Media	2.89%	23.43x
Australia & New Zealand Media	2.89%	19.71x
Ireland Cluster	7.47%	19.50x
Feminism	0.73%	19.47x
Institutional Investing	0.18%	19.28x
Social & Demographic Trends	0.06%	17.96x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male