PHILADELPHIA TRIP PLANNERS

Audience Size: 2.1 Million Devices

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Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	44.31%	51.33x
Cholesterol Researchers	41.82%	50.72x
Mens Fitness Publication Readers	42.30%	48.88x
Boston Trip Planners	41.77%	47.82x
Advertising Professionals	43.10%	46.99x
TV Advertising Professionals	41.56%	46.88x
Financial News Readers	41.15%	46.86x
Eco-Conscious Consumers	38.31%	44.45x
Penn State Nittany Lions Fans	46.84%	44.45x
Media Buying Professionals	41.13%	43.81x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	2.22x
Express	0.01%	1.23x
Mens Wearhouse	0.01%	1.11x
Maurices	0.01%	0.99x
Old Navy	0.01%	0.99x
Journeys	0.01%	0.83x
The Childrens Place	0.01%	0.79x
Carhartt	0.08%	0.78x
Victoria's Secret	0.01%	0.74x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is philly.com.

Website	Composition	Index
philly.com	6.45%	59.03x
thatballsouttahere.com	1.93%	54.53x
theintell.com	2.68%	52.58x
thereporteronline.com	1.33%	52.36x
phl17.com	1.37%	51.33x
insidetheiggles.com	5.40%	51.22x
timesherald.com	1.75%	50.92x
thegoodphight.com	2.40%	49.81x
buckslocalnews.com	1.47%	48.69x
hiddencityphila.org	1.00%	47.08x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	9.34%	29.64x
London Tourism & Events	0.15%	28.12x
Philadelphia Cluster	37.76%	27.93x
Public Policy Media	3.50%	24.38x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.06%	22.14x
Feminism	0.80%	21.95x
Lacrosse College Athletics	0.44%	21.70x
Australia & New Zealand Media	3.39%	21.31x
Ireland Cluster	9.18%	20.05x
Writing & Publishing	0.88%	19.97x

Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Trip Planners audience to the internet population.

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male