Dstillery Audiences

PHILADELPHIA TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Philadelphia Trip Planners Audience

Below you'll find more information about the Philadelphia Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Philadelphia Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 47.01% 43.76x
Boston Trip Planners 46.88% 41.05x
Mens Fitness Publication Readers 46.75% 40.71x
Cholesterol Researchers 45.52% 40.67x
TV Advertising Professionals 45.63% 39.89x
Financial News Readers 42.83% 39.84x
Advertising Professionals 46.46% 38.79x
Entertainment Industry Decision Makers 42.25% 37.87x
Penn State Nittany Lions Fans 43.29% 37.67x
Eco-Conscious Consumers 42.93% 37.32x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Interest attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Trip Planners audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.57x
Bonobos 0.02% 2.50x
The North Face 0.02% 2.21x
Patagonia 0.01% 2.17x
Uniqlo 0.02% 1.87x
Ann Taylor 0.02% 1.76x
American Apparel 0.03% 1.73x
Madewell 0.03% 1.72x
Urban Outfitters 0.04% 1.70x
Brooks Brothers 0.03% 1.63x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Location attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Trip Planners audience is mainlinetoday.com.

Website Composition Index
mainlinetoday.com 1.73% 53.59x
hiddencityphila.org 1.12% 52.21x
pennmedicine.org 1.88% 50.69x
phillyvoice.com 13.14% 49.65x
valleyforge.org 1.38% 49.52x
montgomerynews.com 1.39% 47.91x
xpn.org 1.37% 46.74x
thereporteronline.com 1.03% 46.53x
section215.com 2.79% 46.09x
libertyballers.com 2.48% 46.00x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Web attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Trip Planners audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 30.13% 25.46x
New Jersey Travel Location Cluster 11.52% 23.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.53x
Feminism 1.32% 21.51x
London Tourism & Events 0.29% 17.33x
Cars, Travel & Food 0.31% 16.92x
Australia & New Zealand Media 5.32% 16.84x
Public Policy Media 5.09% 16.80x
Liberal Media - Political Activism 5.25% 16.64x
Assorted Topics (Television, Origami, Men's Health) 0.89% 16.25x
Composition Percentage: The overlap percentage between the Philadelphia Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male