Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 48.03% 45.40x
San Diego Trip Planners 24.78% 34.45x
Retired Government Employees 8.45% 32.29x
Los Angeles Mass Transit Commuters 31.60% 32.19x
Los Angeles Trip Planners 28.69% 31.52x
Advertising Professionals 18.37% 28.95x
Arizona Trip Planners 46.01% 28.86x
Wyoming Cowboys Fans 16.05% 28.70x
Los Angeles Activities Researchers 21.64% 27.58x
San Francisco Trip Planners 21.92% 27.00x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.07% 9.33x
Mens Wearhouse 0.01% 1.24x
Zumiez 0.01% 1.01x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is azfamily.com.

Website Composition Index
azfamily.com 25.76% 58.90x
azdailysun.com 2.92% 58.82x
kold.com 10.05% 55.39x
az.gov 1.48% 54.74x
kgun9.com 8.83% 53.13x
12news.com 36.63% 52.51x
valleyofthesuns.com 1.27% 51.44x
kvoa.com 6.78% 50.47x
abc15.com 30.98% 46.55x
phoenixnewtimes.com 11.58% 46.47x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 47.10% 37.47x
Assorted Topics (Freebies, Gardens, Jewelry) 1.15% 15.74x
Central California Cluster 1.32% 14.25x
Northern California Cluster 6.01% 13.83x
San Diego Cluster 6.04% 13.34x
San Francisco Bay Area Cluster 6.44% 12.92x
Los Angeles News 17.93% 12.72x
Australia & New Zealand Media 1.66% 12.69x
Las Vegas Hotels 8.72% 12.42x
Fox News Content Consumers 5.97% 11.72x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male