Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 41.42% 31.13x
Liberal News Readers 29.24% 25.64x
Financial Business Intelligence Researchers 27.63% 24.28x
TV Advertising Professionals 26.86% 23.96x
Financial News Readers 27.62% 23.57x
Advertising Professionals 28.13% 23.43x
Entertainment Industry Decision Makers 25.97% 23.23x
Cholesterol Researchers 24.74% 23.22x
Executive and C-Suite 23.94% 22.88x
Boston Trip Planners 27.00% 22.72x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.43x
Old Navy 0.02% 1.35x
Victoria's Secret 0.01% 1.29x
Carhartt 0.18% 1.27x
Maurices 0.01% 1.14x
Journeys 0.01% 1.14x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitphoenix.com.

Website Composition Index
visitphoenix.com 3.00% 52.59x
eastvalleytribune.com 1.66% 51.15x
arizona-leisure.com 1.06% 51.13x
arizonahighways.com 1.45% 47.85x
azpbs.org 1.10% 47.20x
visitarizona.com 4.98% 42.47x
az.gov 2.53% 39.76x
tucsonlocalmedia.com 1.21% 39.62x
yourvalley.net 4.94% 38.98x
paysonroundup.com 1.43% 38.83x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 2.01% 20.56x
Phoenix News 47.73% 18.10x
Cars, Travel & Food 0.03% 15.19x
London Tourism & Events 0.18% 14.99x
London Tourism 0.05% 14.86x
Southern California Cluster 0.14% 14.66x
Weather Information 0.90% 14.64x
Southern California Tourism 0.95% 14.49x
Colorado Snow 1.46% 14.07x
San Francisco Tourism 0.37% 14.00x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male