Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 1.6 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 31.73% 73.44x
Arizona Wildcats Fans 40.17% 73.23x
TV Advertising Professionals 29.99% 69.54x
Entertainment Industry Decision Makers 29.84% 68.66x
Advertising Professionals 30.71% 67.60x
Financial Business Intelligence Researchers 28.68% 67.03x
Mens Fitness Publication Readers 29.55% 65.66x
Financial News Readers 27.07% 65.52x
United Kingdom News Readers 31.30% 64.61x
Cholesterol Researchers 29.26% 64.15x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.82x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitarizona.com.

Website Composition Index
visitarizona.com 1.43% 51.69x
arizonahighways.com 1.30% 42.68x
yourvalley.net 4.99% 41.09x
pinalcentral.com 1.32% 37.32x
az.gov 1.69% 36.48x
phoenixnewtimes.com 18.92% 36.25x
fox10phoenix.com 13.37% 32.39x
azdailysun.com 3.70% 32.33x
mediamatters.org 1.07% 32.23x
defensenews.com 1.73% 30.22x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.62% 30.69x
Smart Travel 2.62% 29.94x
Phoenix News 42.79% 29.84x
Travel Adventure 6.55% 24.16x
Liberal Media - Political Activism 4.66% 23.72x
Middle East News 3.20% 23.08x
NYC Tourist Attractions 3.35% 23.07x
Central California Cluster 3.49% 22.12x
Los Angeles Tourism 3.64% 21.31x
Public Policy Media 1.60% 20.84x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male