PHOENIX TRIP PLANNERS

Audience Size: 2.8 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	40.14%	25.63x
Liberal News Readers	30.13%	21.74x
Advertising Professionals	29.17%	20.38x
Financial Business Intelligence Researchers	28.53%	20.34x
Financial News Readers	27.46%	20.07x
TV Advertising Professionals	27.65%	20.01x
Executive and C-Suite	24.45%	19.67x
Boston Trip Planners	26.56%	19.66x
Readers of Japanese Content	27.79%	19.57x
Entertainment Industry Decision Makers	27.88%	19.56x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Old Navy.

Location	Composition	Index
Old Navy	0.02%	1.51x
Lane Bryant	0.01%	1.46x
Gap	0.01%	1.36x
Carhartt	0.19%	1.32x
Buckle	0.01%	1.20x
Dressbarn	0.01%	1.19x
Maurices	0.02%	1.19x
Victoria's Secret	0.01%	1.07x
The Childrens Place	0.01%	1.04x
Mens Wearhouse	0.01%	1.03x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitphoenix.com.

Website	Composition	Index
visitphoenix.com	2.18%	45.23x
eastvalleytribune.com	1.49%	42.77x
visitarizona.com	3.85%	41.11x
arizonahighways.com	1.44%	40.88x
paysonroundup.com	1.33%	36.67x
tucsonlocalmedia.com	1.23%	35.80x
az.gov	2.23%	35.66x
yourvalley.net	5.52%	34.61x
wmicentral.com	1.05%	33.27x
pinalcentral.com	2.07%	32.37x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is London Tourism.

Content Affinity	Composition	Index
London Tourism	0.05%	18.04x
National Parks	1.52%	16.41x
Phoenix News	45.45%	15.46x
Southern California Cluster	0.10%	13.00x
Weather Information	0.74%	12.58x
San Francisco Tourism	0.28%	12.42x
Australia & New Zealand Media	3.70%	12.08x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.11%	11.69x
London Tourism & Events	0.16%	11.08x
Southern California Tourism	0.68%	11.03x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male