Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 693.3 Thousand Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 693.3 thousand unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 29.21% 40.56x
Arizona Wildcats Fans 42.70% 39.92x
Advertising Professionals 27.64% 38.70x
Financial Business Intelligence Researchers 27.69% 38.15x
TV Advertising Professionals 26.59% 37.39x
Cholesterol Researchers 25.38% 37.23x
Financial News Readers 25.11% 36.84x
Executive and C-Suite 24.78% 36.83x
Boston Trip Planners 25.63% 36.77x
United Kingdom News Readers 29.70% 36.21x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.24x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitarizona.com.

Website Composition Index
visitarizona.com 1.17% 62.47x
arizonahighways.com 1.46% 50.27x
yourvalley.net 5.54% 44.85x
az.gov 1.85% 42.06x
phoenixnewtimes.com 18.30% 40.10x
pinalcentral.com 1.30% 39.04x
arizonadailyindependent.com 1.08% 37.33x
fox10phoenix.com 12.65% 37.15x
azdailysun.com 3.57% 34.87x
defensenews.com 1.28% 34.50x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 0.52% 25.08x
Phoenix News 38.75% 23.74x
Weather Information 0.18% 17.86x
Australia & New Zealand Media 2.04% 17.70x
European Museums, Restaurants & Events 0.24% 17.54x
Cuba & Mexico Media 0.13% 17.41x
Institutional Investing 0.10% 16.93x
Public Policy Media 1.52% 16.36x
Liberal Media - Political Activism 3.83% 16.10x
Assorted Topics (Power Trains, Drones, Web Design) 0.28% 15.98x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male