Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 40.49% 27.19x
Liberal News Readers 28.52% 25.67x
Advertising Professionals 26.33% 24.68x
Executive and C-Suite 23.87% 24.58x
Financial Business Intelligence Researchers 27.34% 24.22x
Cholesterol Researchers 24.01% 24.02x
United Kingdom News Readers 28.66% 23.79x
TV Advertising Professionals 25.35% 23.64x
Financial News Readers 25.01% 23.47x
Los Angeles Activities Researchers 27.40% 23.41x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is H&M.

Location Composition Index
H&M 0.01% 1.63x
Forever 21 0.01% 1.51x
Gap 0.02% 1.46x
White House Black Market 0.02% 1.46x
Gymboree 0.02% 1.44x
LOFT 0.02% 1.35x
Michael Kors 0.01% 1.34x
Zumiez 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.31x
Victoria's Secret 0.03% 1.25x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is arizonahighways.com.

Website Composition Index
arizonahighways.com 1.51% 49.78x
eastvalleytribune.com 1.10% 48.87x
az.gov 1.87% 42.46x
yourvalley.net 5.89% 40.27x
phoenixnewtimes.com 17.47% 38.37x
pinalcentral.com 1.38% 36.75x
arizonafoothillsmagazine.com 1.13% 35.94x
fox10phoenix.com 12.04% 35.42x
arizonalottery.com 2.04% 32.74x
azdailysun.com 3.82% 32.62x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.06% 22.13x
National Parks 0.45% 19.71x
Phoenix News 38.02% 19.71x
Cuba & Mexico Media 0.11% 13.72x
Australia & New Zealand Media 2.13% 13.68x
European Museums, Restaurants & Events 0.18% 13.31x
Public Policy Media 1.54% 13.24x
Liberal Media - Political Activism 3.66% 13.09x
Pre-Built Home Researchers 0.11% 12.28x
Ireland Cluster 4.33% 12.19x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male