PHOENIX TRIP PLANNERS

Audience Size: 2.9 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	42.49%	32.80x
Liberal News Readers	31.35%	31.66x
Financial Business Intelligence Researchers	30.74%	29.91x
Advertising Professionals	31.28%	29.58x
Financial News Readers	28.44%	29.13x
TV Advertising Professionals	30.08%	29.08x
Boston Trip Planners	28.28%	28.52x
Cholesterol Researchers	27.51%	28.48x
Mens Fitness Publication Readers	28.42%	28.44x
Entertainment Industry Decision Makers	29.99%	28.36x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.01%	1.53x
Zumiez	0.01%	1.48x
Maurices	0.02%	1.24x
Buckle	0.01%	1.19x
Old Navy	0.02%	1.16x
Carhartt	0.14%	1.14x
The Childrens Place	0.01%	1.10x
Victoria's Secret	0.01%	1.00x
Mens Wearhouse	0.01%	0.98x
Journeys	0.01%	0.77x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitphoenix.com.

Website	Composition	Index
visitphoenix.com	1.15%	61.89x
visitarizona.com	2.39%	61.05x
eastvalleytribune.com	1.11%	54.31x
arizonahighways.com	1.21%	52.78x
paysonroundup.com	1.06%	49.14x
yourvalley.net	4.89%	45.19x
pinalcentral.com	1.52%	44.66x
az.gov	1.78%	44.44x
bannerhealth.com	1.29%	42.88x
phoenixnewtimes.com	20.93%	42.68x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is National Parks.

Content Affinity	Composition	Index
National Parks	0.90%	19.28x
Phoenix News	38.79%	18.87x
Southern California Cluster	0.05%	16.65x
Australia & New Zealand Media	3.04%	15.71x
Social & Demographic Trends	0.14%	14.74x
Weather Information	0.37%	14.03x
European Museums, Restaurants & Events	0.49%	13.90x
Public Policy Media	2.37%	13.51x
Assorted Topics (Power Trains, Drones, Web Design)	0.92%	13.49x
San Francisco Tourism	0.14%	13.31x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male