PHOENIX TRIP PLANNERS

Audience Size: 1.8 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	35.21%	31.45x
Liberal News Readers	17.71%	28.82x
Cholesterol Researchers	11.94%	27.42x
Mens Fitness Publication Readers	15.01%	25.99x
Financial Business Intelligence Researchers	17.91%	25.81x
Advertising Professionals	18.23%	25.64x
Boston Trip Planners	14.95%	25.59x
Los Angeles Activities Researchers	19.90%	25.44x
TV Advertising Professionals	16.63%	25.15x
Financial News Readers	15.30%	25.12x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Zumiez.

Location	Composition	Index
Zumiez	0.01%	1.59x
Buckle	0.02%	1.47x
Chicos	0.01%	1.33x
LOFT	0.01%	1.32x
White House Black Market	0.01%	1.27x
Banana Republic	0.01%	1.20x
Journeys	0.02%	1.18x
Express	0.01%	1.13x
The Childrens Place	0.02%	1.11x
Mens Wearhouse	0.02%	1.03x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is yourvalley.net.

Website	Composition	Index
yourvalley.net	3.35%	55.81x
arizonalottery.com	2.60%	49.37x
az.gov	1.69%	48.18x
phoenixnewtimes.com	15.52%	44.47x
arizonafoothillsmagazine.com	1.08%	41.49x
azdailysun.com	2.89%	38.97x
azfamily.com	29.34%	38.76x
pinalcentral.com	1.12%	38.25x
mygrandcanyonpark.com	1.13%	34.38x
dcourier.com	1.31%	34.29x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is National Parks.

Content Affinity	Composition	Index
National Parks	0.21%	24.41x
Phoenix News	35.75%	23.74x
Feminism	0.26%	16.60x
Liberal Media - Political Activism	1.96%	14.40x
Australia & New Zealand Media	1.07%	14.11x
Local & Travel England - East Midlands	0.07%	13.50x
Assorted Topics (Television, Origami, Men's Health)	0.53%	12.32x
Public Policy Media	0.85%	11.89x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	2.63%	10.81x
US Military Cluster	1.50%	10.75x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male