Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 38.80% 26.24x
Liberal News Readers 35.67% 24.27x
TV Advertising Professionals 33.63% 23.29x
Boston Trip Planners 34.86% 22.81x
Social Liberals 36.76% 22.75x
Entertainment Industry Decision Makers 30.80% 22.75x
Financial Business Intelligence Researchers 34.12% 22.58x
Cholesterol Researchers 35.00% 22.37x
Eco-Conscious Consumers 34.09% 22.36x
Financial News Readers 32.85% 22.25x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.50x
Express Outlets 0.01% 1.49x
Brooks Brothers 0.04% 1.41x
Kate Spade 0.03% 1.37x
The North Face 0.02% 1.36x
American Apparel 0.03% 1.36x
Free People 0.03% 1.35x
Coach 0.05% 1.34x
Madewell 0.03% 1.34x
Urban Outfitters 0.04% 1.32x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is maricopacountyparks.net.

Website Composition Index
maricopacountyparks.net 1.22% 49.22x
eastvalleytribune.com 1.71% 40.89x
arizona-leisure.com 1.72% 40.21x
azhumane.org 1.29% 40.03x
visitphoenix.com 4.36% 38.59x
visitarizona.com 2.51% 36.81x
az.gov 1.04% 36.35x
azpbs.org 1.58% 34.41x
phoenixnewtimes.com 15.40% 31.28x
visitlaughlin.com 1.00% 29.46x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 33.97% 17.68x
National Parks 3.17% 17.31x
Southern California Cluster 0.65% 14.82x
London Tourism 0.14% 14.45x
San Francisco Tourism 1.10% 14.45x
London Tourism & Events 0.25% 14.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 14.39x
Liberal Media - Political Activism 4.02% 13.13x
Australia & New Zealand Media 4.33% 12.94x
Cars, Travel & Food 0.22% 12.91x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male