PHOENIX TRIP PLANNERS

Audience Size: 3 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	34.97%	23.14x
Liberal News Readers	24.52%	20.79x
Cholesterol Researchers	27.01%	20.39x
TV Advertising Professionals	27.28%	20.36x
Entertainment Industry Decision Makers	26.00%	19.29x
Charitable Organization Supporters	30.35%	19.27x
Charitable Organization Researchers	34.60%	19.10x
Arizona Trip Planners	36.30%	18.76x
Luxury Second Home Owners	23.97%	18.72x
Mens Fitness Publication Readers	24.17%	18.70x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.50x
Urban Outfitters	0.05%	1.35x
REI	0.02%	1.16x
American Apparel	0.03%	1.12x
Chicos	0.05%	1.11x
Madewell	0.02%	1.09x
The North Face	0.02%	1.04x
Free People	0.02%	1.03x
Joe's Jeans	0.00%	1.01x
Supreme	0.00%	1.00x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is raisingarizonakids.com.

Website	Composition	Index
raisingarizonakids.com	1.64%	104.31x
maricopacountyparks.net	2.11%	97.05x
tempetourism.com	1.40%	94.92x
go-arizona.com	1.41%	93.47x
visitmesa.com	1.30%	91.07x
arizonahighways.com	1.95%	85.87x
azhumane.org	1.26%	81.99x
outofafricapark.com	1.16%	78.35x
visitarizona.com	5.73%	77.82x
arizona-leisure.com	4.13%	76.58x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity	Composition	Index
Phoenix News	35.95%	22.45x
National Parks	6.30%	19.71x
Weather Information	2.59%	14.53x
San Francisco Tourism	3.31%	14.49x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.38%	14.24x
London Tourism & Events	0.49%	14.11x
Hometown Livability	8.39%	13.89x
Southern California Cluster	2.27%	13.56x
European Museums, Restaurants & Events	4.27%	12.89x
Washington D.C. Hotels	0.04%	12.76x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male