PHOENIX TRIP PLANNERS

Audience Size: 4.7 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	38.80%	26.24x
Liberal News Readers	35.67%	24.27x
TV Advertising Professionals	33.63%	23.29x
Boston Trip Planners	34.86%	22.81x
Social Liberals	36.76%	22.75x
Entertainment Industry Decision Makers	30.80%	22.75x
Financial Business Intelligence Researchers	34.12%	22.58x
Cholesterol Researchers	35.00%	22.37x
Eco-Conscious Consumers	34.09%	22.36x
Financial News Readers	32.85%	22.25x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.50x
Express Outlets	0.01%	1.49x
Brooks Brothers	0.04%	1.41x
Kate Spade	0.03%	1.37x
The North Face	0.02%	1.36x
American Apparel	0.03%	1.36x
Free People	0.03%	1.35x
Coach	0.05%	1.34x
Madewell	0.03%	1.34x
Urban Outfitters	0.04%	1.32x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is maricopacountyparks.net.

Website	Composition	Index
maricopacountyparks.net	1.22%	49.22x
eastvalleytribune.com	1.71%	40.89x
arizona-leisure.com	1.72%	40.21x
azhumane.org	1.29%	40.03x
visitphoenix.com	4.36%	38.59x
visitarizona.com	2.51%	36.81x
az.gov	1.04%	36.35x
azpbs.org	1.58%	34.41x
phoenixnewtimes.com	15.40%	31.28x
visitlaughlin.com	1.00%	29.46x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity	Composition	Index
Phoenix News	33.97%	17.68x
National Parks	3.17%	17.31x
Southern California Cluster	0.65%	14.82x
London Tourism	0.14%	14.45x
San Francisco Tourism	1.10%	14.45x
London Tourism & Events	0.25%	14.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	14.39x
Liberal Media - Political Activism	4.02%	13.13x
Australia & New Zealand Media	4.33%	12.94x
Cars, Travel & Food	0.22%	12.91x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male