Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 41.14% 30.45x
Liberal News Readers 26.72% 29.20x
Advertising Professionals 25.02% 27.94x
Cholesterol Researchers 20.69% 27.73x
Financial Business Intelligence Researchers 24.92% 27.36x
TV Advertising Professionals 23.29% 27.30x
Mens Fitness Publication Readers 23.20% 26.73x
Boston Trip Planners 22.96% 26.72x
Financial News Readers 22.87% 26.65x
Executive and C-Suite 22.43% 26.61x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.36x
Coach 0.01% 1.59x
Jos A. Bank Clothiers 0.02% 1.54x
LOFT 0.02% 1.44x
Chicos 0.02% 1.39x
Express 0.02% 1.38x
Hollister 0.01% 1.37x
Buckle 0.02% 1.30x
Mens Wearhouse 0.03% 1.30x
Zumiez 0.02% 1.29x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is arizonahighways.com.

Website Composition Index
arizonahighways.com 1.42% 59.06x
eastvalleytribune.com 1.25% 55.34x
yourvalley.net 5.54% 50.79x
az.gov 1.84% 46.81x
phoenixnewtimes.com 16.43% 43.93x
arizonafoothillsmagazine.com 1.10% 40.34x
pinalcentral.com 1.35% 40.19x
nationalmemo.com 1.43% 38.71x
fox10phoenix.com 11.85% 38.20x
azdailysun.com 3.52% 35.91x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 37.48% 21.73x
National Parks 0.27% 18.90x
Institutional Investing 0.04% 17.06x
Liberal Media - Political Activism 3.10% 14.06x
Feminism 0.37% 13.96x
Cuba & Mexico Media 0.05% 13.86x
Australia & New Zealand Media 1.66% 13.48x
Public Policy Media 1.25% 13.46x
Ireland Cluster 3.43% 12.19x
Pre-Built Home Researchers 0.04% 11.63x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male