Explore the Phoenix Trip Planners Audience
Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Phoenix Trip Planners audience.
INTERESTS
The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 41.42% | 31.13x |
| Liberal News Readers | 29.24% | 25.64x |
| Financial Business Intelligence Researchers | 27.63% | 24.28x |
| TV Advertising Professionals | 26.86% | 23.96x |
| Financial News Readers | 27.62% | 23.57x |
| Advertising Professionals | 28.13% | 23.43x |
| Entertainment Industry Decision Makers | 25.97% | 23.23x |
| Cholesterol Researchers | 24.74% | 23.22x |
| Executive and C-Suite | 23.94% | 22.88x |
| Boston Trip Planners | 27.00% | 22.72x |
Composition Percentage:
The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.43x |
| Old Navy | 0.02% | 1.35x |
| Victoria's Secret | 0.01% | 1.29x |
| Carhartt | 0.18% | 1.27x |
| Maurices | 0.01% | 1.14x |
| Journeys | 0.01% | 1.14x |
| Mens Wearhouse | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
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WEBSITES
The Phoenix Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phoenix Trip Planners audience is visitphoenix.com.
| Website | Composition | Index |
| visitphoenix.com | 3.00% | 52.59x |
| eastvalleytribune.com | 1.66% | 51.15x |
| arizona-leisure.com | 1.06% | 51.13x |
| arizonahighways.com | 1.45% | 47.85x |
| azpbs.org | 1.10% | 47.20x |
| visitarizona.com | 4.98% | 42.47x |
| az.gov | 2.53% | 39.76x |
| tucsonlocalmedia.com | 1.21% | 39.62x |
| yourvalley.net | 4.94% | 38.98x |
| paysonroundup.com | 1.43% | 38.83x |
Composition Percentage:
The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 2.01% | 20.56x |
| Phoenix News | 47.73% | 18.10x |
| Cars, Travel & Food | 0.03% | 15.19x |
| London Tourism & Events | 0.18% | 14.99x |
| London Tourism | 0.05% | 14.86x |
| Southern California Cluster | 0.14% | 14.66x |
| Weather Information | 0.90% | 14.64x |
| Southern California Tourism | 0.95% | 14.49x |
| Colorado Snow | 1.46% | 14.07x |
| San Francisco Tourism | 0.37% | 14.00x |
Composition Percentage:
The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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