PHOENIX TRIP PLANNERS

Audience Size: 3 Million Devices

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Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	32.09%	20.79x
Travel Industry	32.46%	19.83x
Liberal News Readers	21.60%	18.43x
Cholesterol Researchers	24.29%	18.31x
TV Advertising Professionals	25.07%	18.10x
Charitable Organization Researchers	33.71%	17.36x
Arizona Trip Planners	35.85%	17.31x
Entertainment Industry Decision Makers	24.06%	17.13x
Charitable Organization Supporters	31.54%	17.05x
Mens Fitness Publication Readers	21.72%	16.81x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.48x
Urban Outfitters	0.05%	1.44x
Eddie Bauer	0.01%	1.27x
Lorna Jane	0.00%	1.18x
Free People	0.01%	1.17x
Tommy Bahama	0.02%	1.17x
American Apparel	0.03%	1.15x
Ann Taylor	0.02%	1.13x
Chicos	0.04%	1.13x
Columbia	0.01%	1.11x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is valleymetro.org.

Website	Composition	Index
valleymetro.org	0.71%	115.59x
azstateparks.com	0.49%	114.37x
casinodelsol.com	0.31%	108.43x
maricopacountyparks.net	1.99%	104.85x
visitchandler.com	0.68%	104.73x
eventsabout.com	0.95%	103.14x
raisingarizonakids.com	2.07%	102.69x
universityofphoenixstadium.com	1.02%	102.57x
tempetourism.com	1.33%	102.53x
phoenixcomicon.com	0.45%	102.12x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity	Composition	Index
Phoenix News	33.22%	21.76x
National Parks	6.23%	18.24x
Weather Information	2.38%	13.49x
San Francisco Tourism	3.27%	13.37x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.37%	13.08x
Hometown Livability	8.21%	12.83x
London Tourism & Events	0.48%	12.68x
Southern California Cluster	2.32%	12.40x
Pac 12 Sports	2.39%	11.75x
European Museums, Restaurants & Events	4.08%	11.74x

Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Phoenix Trip Planners audience to the internet population.

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000