Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 32.09% 20.79x
Travel Industry 32.46% 19.83x
Liberal News Readers 21.60% 18.43x
Cholesterol Researchers 24.29% 18.31x
TV Advertising Professionals 25.07% 18.10x
Charitable Organization Researchers 33.71% 17.36x
Arizona Trip Planners 35.85% 17.31x
Entertainment Industry Decision Makers 24.06% 17.13x
Charitable Organization Supporters 31.54% 17.05x
Mens Fitness Publication Readers 21.72% 16.81x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.48x
Urban Outfitters 0.05% 1.44x
Eddie Bauer 0.01% 1.27x
Lorna Jane 0.00% 1.18x
Free People 0.01% 1.17x
Tommy Bahama 0.02% 1.17x
American Apparel 0.03% 1.15x
Ann Taylor 0.02% 1.13x
Chicos 0.04% 1.13x
Columbia 0.01% 1.11x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is valleymetro.org.

Website Composition Index
valleymetro.org 0.71% 115.59x
azstateparks.com 0.49% 114.37x
casinodelsol.com 0.31% 108.43x
maricopacountyparks.net 1.99% 104.85x
visitchandler.com 0.68% 104.73x
eventsabout.com 0.95% 103.14x
raisingarizonakids.com 2.07% 102.69x
universityofphoenixstadium.com 1.02% 102.57x
tempetourism.com 1.33% 102.53x
phoenixcomicon.com 0.45% 102.12x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 33.22% 21.76x
National Parks 6.23% 18.24x
Weather Information 2.38% 13.49x
San Francisco Tourism 3.27% 13.37x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.37% 13.08x
Hometown Livability 8.21% 12.83x
London Tourism & Events 0.48% 12.68x
Southern California Cluster 2.32% 12.40x
Pac 12 Sports 2.39% 11.75x
European Museums, Restaurants & Events 4.08% 11.74x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000