Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 33.80% 44.93x
Liberal News Readers 26.15% 39.75x
Texas Activity Researchers 26.55% 38.89x
Nashville Activity Researchers 28.58% 38.71x
San Diego Activities Researchers 32.68% 38.37x
Cholesterol Researchers 27.84% 38.26x
Home Custom Bedroom Decorators 27.33% 38.17x
TV Advertising Professionals 29.88% 38.04x
Custom Home Lighting Shoppers 29.19% 37.92x
Entertainment Industry Decision Makers 26.05% 37.04x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.59x
Saint Laurent Paris 0.01% 1.31x
The North Face 0.02% 1.28x
American Apparel 0.04% 1.28x
Kate Spade 0.01% 1.25x
Free People 0.02% 1.25x
Bonobos 0.04% 1.22x
Tommy Bahama 0.02% 1.22x
Patagonia 0.02% 1.21x
REI 0.02% 1.20x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is raisingarizonakids.com.

Website Composition Index
raisingarizonakids.com 1.08% 92.94x
maricopacountyparks.net 2.53% 82.58x
arizonahighways.com 1.51% 82.29x
tempetourism.com 1.49% 80.64x
visitmesa.com 1.53% 77.38x
go-arizona.com 1.45% 76.51x
az.gov 2.17% 75.84x
visitarizona.com 4.44% 74.44x
azhumane.org 1.32% 71.03x
thetrain.com 1.97% 66.73x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 38.18% 23.82x
National Parks 5.52% 22.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 20.17x
San Francisco Tourism 2.86% 18.85x
London Tourism & Events 0.44% 18.49x
Southern California Cluster 1.68% 17.71x
London Tourism 0.49% 17.45x
Weather Information 2.38% 17.06x
Celebrity Gossip 3.51% 16.62x
Washington D.C. Hotels 0.02% 16.33x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male