Dstillery Audiences

PHOENIX TRIP PLANNERS

Audience Size: 1.4 Million Devices

Explore the Phoenix Trip Planners Audience

Below you'll find more information about the Phoenix Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Phoenix Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix Trip Planners audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 49.73% 46.61x
Arizona Trip Planners 45.31% 36.57x
Financial Business Intelligence Researchers 16.97% 32.52x
Advertising Professionals 16.55% 30.31x
Los Angeles Trip Planners 28.98% 29.49x
Cholesterol Researchers 6.62% 28.76x
Liberal News Readers 17.60% 25.78x
TV Advertising Professionals 12.72% 25.78x
Wyoming Cowboys Fans 22.07% 25.38x
Readers of Japanese Content 18.09% 25.02x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Interest attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.19% 9.05x
Forever 21 0.01% 2.18x
Coach 0.01% 1.72x
Lululemon 0.02% 1.59x
Michael Kors 0.01% 1.39x
Express 0.03% 1.24x
White House Black Market 0.02% 1.24x
Buckle 0.02% 1.10x
Victoria's Secret 0.02% 1.09x
Talbots 0.01% 1.06x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Location attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix Trip Planners audience is arizonalottery.com.

Website Composition Index
arizonalottery.com 2.33% 95.40x
yourvalley.net 2.79% 94.20x
pinalcentral.com 1.08% 89.25x
azdailysun.com 3.72% 66.21x
kvoa.com 8.24% 64.26x
az.gov 2.07% 63.73x
12news.com 42.66% 62.99x
azfamily.com 39.12% 60.45x
kold.com 13.37% 59.24x
arizonafoothillsmagazine.com 1.07% 58.86x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Web attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix Trip Planners audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 53.87% 37.26x
Central California Cluster 1.94% 15.57x
San Francisco Bay Area Cluster 8.88% 14.54x
Northern California Cluster 7.15% 14.25x
San Diego Cluster 6.13% 14.18x
Police Gear 0.11% 14.05x
Liberal Media - Political Activism 1.86% 13.61x
Los Angeles News 21.12% 13.45x
Australia & New Zealand Media 1.04% 12.28x
Las Vegas Hotels 11.76% 11.47x
Composition Percentage: The overlap percentage between the Phoenix Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Phoenix Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male