Explore the Physician Content Readers Audience
Below you'll find more information about the Physician Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Physician Content Readers audience.
INTERESTS
The Physician Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Physician Content Readers audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 22.38% | 45.48x |
| Hematology Content Readers | 23.99% | 44.85x |
| Medical Science Researchers | 27.48% | 41.03x |
| Pharmacy Shoppers | 27.24% | 37.93x |
| Heart Surgery Researchers | 24.87% | 37.44x |
| Headache and Migraine Sufferers | 23.49% | 35.96x |
| Professional Medical Journal Readers | 30.34% | 35.68x |
| Medical Advice Researchers | 33.43% | 35.16x |
| Ivy League College Researchers | 19.37% | 34.31x |
| Cholesterol Researchers | 14.00% | 34.21x |
Composition Percentage:
The overlap percentage between the Physician Content Readers audience and the Interest attribute.
Index: A comparison of the Physician Content Readers audience to the internet population.
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APPAREL RETAILERS
The Physician Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Physician Content Readers audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.42x |
| H&M | 0.01% | 1.42x |
| White House Black Market | 0.01% | 1.40x |
| LOFT | 0.01% | 1.33x |
| Chicos | 0.01% | 1.32x |
| Urban Outfitters | 0.01% | 1.25x |
| Aeropostale | 0.01% | 1.12x |
| Carhartt | 0.11% | 1.10x |
| Express | 0.01% | 1.07x |
| Maurices | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Physician Content Readers audience and the Location attribute.
Index: A comparison of the Physician Content Readers audience to the internet population.
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WEBSITES
The Physician Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Physician Content Readers audience is sciencedaily.com.
| Website | Composition | Index |
| sciencedaily.com | 3.15% | 31.81x |
| bmj.com | 1.16% | 30.93x |
| medscape.com | 24.37% | 28.86x |
| selfhacked.com | 1.07% | 25.55x |
| healthcare6.com | 1.07% | 25.04x |
| healthtopquestions.com | 1.08% | 22.97x |
| jiosaavn.com | 1.39% | 21.91x |
| vimeo.com | 1.28% | 21.55x |
| ucsf.edu | 1.01% | 20.84x |
| medpagetoday.com | 8.37% | 20.66x |
Composition Percentage:
The overlap percentage between the Physician Content Readers audience and the Web attribute.
Index: A comparison of the Physician Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Physician Content Readers audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.11% | 25.32x |
| Arthritis & Bones | 0.13% | 23.78x |
| Healthy Eating Researchers | 0.12% | 22.61x |
| Healthcare - Doctors & Diagnosis | 1.18% | 19.30x |
| Medical & Pharmaceutical Scholarship | 0.61% | 18.82x |
| Healthcare - Dermatology & Aging | 5.43% | 15.98x |
| Medical Diagnostics | 1.04% | 14.67x |
| Natural Diet & Supplement Researchers | 0.15% | 14.18x |
| Back & Spine | 2.17% | 13.70x |
| Paleo & Keto Diet Enthusiasts | 0.34% | 13.37x |
Composition Percentage:
The overlap percentage between the Physician Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Physician Content Readers audience to the internet population.
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DEMOGRAPHICS
The Physician Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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