Dstillery Audiences

PILOTS

Audience Size: 2.5 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 39.05% 28.32x
Liberal News Readers 31.85% 27.18x
Financial News Readers 33.07% 27.15x
Tech News Enthusiasts 37.65% 26.09x
Market Intelligence Researchers 38.78% 26.07x
Car Enthusiasts 36.91% 23.55x
Readers of Japanese Content 36.63% 23.44x
Men's Clothing Shoppers 34.62% 23.43x
Retired Government Employees 33.50% 23.36x
Executive and C-Suite 33.49% 22.50x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.60x
Lorna Jane 0.01% 1.50x
Free People 0.02% 1.37x
Club Monaco 0.01% 1.32x
Columbia 0.01% 1.22x
Brooks Brothers 0.03% 1.19x
Tommy Bahama 0.02% 1.19x
Ann Taylor 0.02% 1.18x
Chicos 0.04% 1.16x
Patagonia 0.01% 1.16x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is wagaero.com.

Website Composition Index
wagaero.com 0.29% 140.24x
vanbortel.com 0.34% 138.35x
airplanemart.com 0.45% 130.57x
aircraft-specialties.com 0.33% 127.01x
txtav.com 0.79% 125.31x
univair.com 0.47% 124.70x
kingschools.com 1.29% 121.78x
experimentalaircraft.info 0.87% 118.68x
gleimaviation.com 1.07% 117.54x
aero-news.net 1.58% 115.51x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 16.50% 37.59x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 1.78% 23.46x
Environmentally Friendly Cars 0.19% 21.11x
Space & National Security 16.72% 20.83x
Golf & Boats 0.04% 19.60x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 17.43% 18.06x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.41% 17.42x
Clean Energy 3.72% 16.89x
Robotics 2.70% 16.78x
Motorcycle Racing Researchers 0.93% 16.31x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999