Dstillery Audiences

PILOTS

Audience Size: 3.5 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 46.81% 36.55x
Liberal News Readers 40.40% 33.76x
Tech News Enthusiasts 44.40% 33.38x
Financial News Readers 42.07% 33.37x
Marines 43.27% 33.32x
Market Intelligence Researchers 46.68% 32.97x
Aviation Enthusiasts 46.10% 32.62x
Camera Review Readers 43.07% 32.22x
Executive and C-Suite 41.95% 31.81x
Eco-Conscious Consumers 39.56% 31.33x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.54x
Jos A. Bank Clothiers 0.39% 1.52x
REI 0.02% 1.39x
White House Black Market 0.41% 1.35x
Mens Wearhouse 0.58% 1.34x
Johnston and Murphy 0.53% 1.27x
Topshop 0.02% 1.24x
Free People 0.02% 1.20x
Patagonia 0.01% 1.18x
Buckle 0.28% 1.16x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is aero-news.net.

Website Composition Index
aero-news.net 1.02% 58.98x
avbuyer.com 1.76% 55.07x
planeandpilotmag.com 1.75% 53.86x
eaa.org 2.17% 51.82x
chiefaircraft.com 1.35% 50.60x
pprune.org 1.16% 50.52x
spacenews.com 2.73% 49.71x
sherpareport.com 1.03% 49.24x
spaceflightnow.com 2.34% 47.31x
aopa.org 6.07% 46.39x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 12.24% 23.09x
Assorted Topics (Power Trains, Drones, Web Design) 3.08% 20.77x
Environmentally Friendly Cars 0.13% 20.08x
Space & National Security 10.40% 19.14x
Australia & New Zealand Media 6.87% 17.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.54% 16.75x
Robotics 1.82% 16.04x
Golf & Boats 0.02% 15.84x
Cars, Travel & Food 0.53% 15.81x
Public Policy Media 5.59% 15.66x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male