Explore the Pilots Audience
Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pilots audience.
INTERESTS
The Pilots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.
| Interest | Composition | Index |
| Financial Business Intelligence Researchers | 43.38% | 54.88x |
| Aviation Enthusiasts | 45.09% | 52.72x |
| Marines | 38.88% | 50.98x |
| Liberal News Readers | 37.47% | 49.52x |
| Tech News Enthusiasts | 39.96% | 49.02x |
| Market Intelligence Researchers | 43.50% | 48.94x |
| Financial News Readers | 38.54% | 48.79x |
| Readers of Japanese Content | 37.10% | 46.72x |
| Camera Review Readers | 39.23% | 45.67x |
| Space Travel Enthusiasts | 35.89% | 44.35x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
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APPAREL RETAILERS
The Pilots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilots audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.21% | 1.54x |
| Jos A. Bank Clothiers | 0.43% | 1.54x |
| REI | 0.02% | 1.52x |
| Topshop | 0.02% | 1.43x |
| Bonobos | 0.08% | 1.41x |
| Patagonia | 0.02% | 1.35x |
| Mens Wearhouse | 0.60% | 1.34x |
| Ralph Lauren | 0.02% | 1.27x |
| Eddie Bauer | 0.03% | 1.26x |
| Lululemon | 0.07% | 1.23x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
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WEBSITES
The Pilots audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pilots audience is planeandpilotmag.com.
| Website | Composition | Index |
| planeandpilotmag.com | 2.76% | 105.22x |
| experimentalaircraft.info | 1.05% | 103.00x |
| gleimaviation.com | 1.45% | 102.46x |
| kingschools.com | 1.48% | 100.57x |
| aero-news.net | 1.73% | 99.55x |
| nbaa.org | 1.16% | 99.21x |
| avbuyer.com | 2.87% | 86.44x |
| aviationtoday.com | 1.50% | 85.02x |
| pprune.org | 1.80% | 83.15x |
| eaa.org | 3.12% | 81.92x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 17.46% | 37.07x |
| Assorted Topics (Power Trains, Drones, Web Design) | 4.09% | 27.69x |
| Space & National Security | 14.68% | 26.40x |
| Golf & Boats | 0.04% | 26.01x |
| Environmentally Friendly Cars | 0.18% | 24.23x |
| Australia & New Zealand Media | 8.21% | 21.91x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.18% | 21.50x |
| Robotics | 2.50% | 21.37x |
| Clean Energy | 3.48% | 20.85x |
| Survival Guides | 0.56% | 20.68x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
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DEMOGRAPHICS
The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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