Dstillery Audiences

PILOTS

Audience Size: 2.6 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 39.26% 30.98x
Liberal News Readers 33.81% 28.67x
Financial News Readers 35.12% 28.24x
Aviation Enthusiasts 49.57% 28.11x
Market Intelligence Researchers 39.74% 27.67x
Tech News Enthusiasts 38.86% 27.26x
Readers of Japanese Content 37.49% 24.89x
Men's Clothing Shoppers 36.56% 24.64x
Car Enthusiasts 37.19% 24.38x
Executive and C-Suite 34.93% 24.18x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.38x
Club Monaco 0.01% 1.34x
The North Face 0.03% 1.34x
Patagonia 0.01% 1.31x
Madewell 0.02% 1.29x
Tommy Bahama 0.03% 1.29x
Intermix 0.01% 1.28x
LOFT 0.04% 1.25x
Urban Outfitters 0.04% 1.19x
LL Bean 0.01% 1.15x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is kingschools.com.

Website Composition Index
kingschools.com 1.22% 108.61x
gleimaviation.com 1.04% 106.26x
aero-news.net 1.53% 105.13x
eaa.org 2.85% 97.79x
planeandpilotmag.com 2.91% 95.32x
aviationtoday.com 1.22% 93.27x
avbuyer.com 2.50% 91.35x
chiefaircraft.com 2.10% 86.90x
verticalmag.com 1.02% 85.95x
nbaa.org 1.70% 85.85x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 16.29% 36.79x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 2.33% 21.67x
Environmentally Friendly Cars 0.20% 21.31x
Space & National Security 16.50% 21.16x
Golf & Boats 0.04% 20.41x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.76% 18.13x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 19.15% 17.84x
Clean Energy 3.70% 17.64x
Robotics 2.67% 17.53x
Scuba Diving 0.55% 17.23x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male