Dstillery Audiences

PILOTS

Audience Size: 3.5 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Parents of Teenagers Going to College.

Interest Composition Index
Parents of Teenagers Going to College 14.57% 18.17x
College Aspirants 13.69% 15.12x
Aviation Enthusiasts 20.49% 14.95x
Harvard University Fans 3.67% 14.02x
Military Benefits Researchers 6.46% 13.75x
Online Education Resource Researchers 7.22% 13.10x
Commercial Banking Market Intelligence Researchers 7.94% 12.91x
New Year Resolution Intender 2.32% 12.73x
Job Seekers 11.90% 12.59x
Private Jet Traveler 13.39% 12.52x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.43x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is force.com.

Website Composition Index
force.com 2.74% 42.33x
news-journalonline.com 9.65% 21.13x
airliners.net 1.06% 19.37x
bkstr.com 12.06% 17.56x
derivative-calculator.net 1.46% 15.93x
collegefactual.com 4.90% 15.70x
scholarships.com 1.90% 14.83x
spacenews.com 3.53% 14.69x
spacelaunchschedule.com 1.09% 13.27x
integral-calculator.com 1.69% 13.22x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.04% 12.33x
Assorted Topics (Power Trains, Drones, Web Design) 0.03% 10.54x
College Planning 0.77% 10.31x
MBA Education 0.12% 10.16x
Florida College Athletics 0.39% 9.93x
College Greek Life 0.05% 9.79x
Business News & Information Readers 0.03% 9.66x
Educational Publishing 5.63% 9.47x
Oil & Energy 0.02% 9.28x
Education Cluster 0.07% 9.20x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male