Dstillery Audiences

PILOTS

Audience Size: 2.8 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 47.73% 42.29x
Tech News Enthusiasts 47.48% 39.68x
Liberal News Readers 43.93% 39.54x
Financial News Readers 41.87% 39.29x
Executive and C-Suite 37.76% 38.90x
Market Intelligence Researchers 46.83% 37.43x
Boston Trip Planners 42.13% 37.41x
Camera Review Readers 45.46% 36.62x
Techies 44.66% 36.61x
Readers of Japanese Content 43.39% 36.57x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.48x
LOFT 0.02% 1.38x
Chicos 0.02% 1.28x
Jos A. Bank Clothiers 0.01% 1.11x
Dressbarn 0.01% 1.10x
Victoria's Secret 0.02% 1.07x
American Eagle Outfitters 0.01% 1.06x
Aeropostale 0.01% 1.03x
Journeys 0.02% 1.02x
Gap 0.01% 1.01x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is defensenews.com.

Website Composition Index
defensenews.com 1.68% 61.21x
verticalmag.com 1.43% 51.61x
airspacemag.com 4.92% 49.54x
sputniknews.com 1.49% 43.84x
flyingmag.com 5.13% 42.41x
flightglobal.com 7.29% 42.14x
gmauthority.com 2.01% 40.93x
androidpolice.com 3.47% 40.29x
ktva.com 1.21% 39.49x
aircraftcompare.com 1.65% 39.37x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.07% 40.07x
Private Aviation 3.26% 31.34x
Robotics 0.12% 26.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.61% 24.43x
Australia & New Zealand Media 3.65% 23.38x
Cuba & Mexico Media 0.19% 22.93x
Space & National Security 8.48% 22.48x
London Tourism & Events 0.06% 21.56x
Electronic Cabling 0.05% 21.29x
Public Policy Media 2.42% 20.86x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male