Dstillery Audiences

PILOTS

Audience Size: 2.1 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 43.38% 54.88x
Aviation Enthusiasts 45.09% 52.72x
Marines 38.88% 50.98x
Liberal News Readers 37.47% 49.52x
Tech News Enthusiasts 39.96% 49.02x
Market Intelligence Researchers 43.50% 48.94x
Financial News Readers 38.54% 48.79x
Readers of Japanese Content 37.10% 46.72x
Camera Review Readers 39.23% 45.67x
Space Travel Enthusiasts 35.89% 44.35x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.21% 1.54x
Jos A. Bank Clothiers 0.43% 1.54x
REI 0.02% 1.52x
Topshop 0.02% 1.43x
Bonobos 0.08% 1.41x
Patagonia 0.02% 1.35x
Mens Wearhouse 0.60% 1.34x
Ralph Lauren 0.02% 1.27x
Eddie Bauer 0.03% 1.26x
Lululemon 0.07% 1.23x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is planeandpilotmag.com.

Website Composition Index
planeandpilotmag.com 2.76% 105.22x
experimentalaircraft.info 1.05% 103.00x
gleimaviation.com 1.45% 102.46x
kingschools.com 1.48% 100.57x
aero-news.net 1.73% 99.55x
nbaa.org 1.16% 99.21x
avbuyer.com 2.87% 86.44x
aviationtoday.com 1.50% 85.02x
pprune.org 1.80% 83.15x
eaa.org 3.12% 81.92x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 17.46% 37.07x
Assorted Topics (Power Trains, Drones, Web Design) 4.09% 27.69x
Space & National Security 14.68% 26.40x
Golf & Boats 0.04% 26.01x
Environmentally Friendly Cars 0.18% 24.23x
Australia & New Zealand Media 8.21% 21.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.18% 21.50x
Robotics 2.50% 21.37x
Clean Energy 3.48% 20.85x
Survival Guides 0.56% 20.68x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male