Explore the Pilots Audience
Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pilots audience.
INTERESTS
The Pilots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilots audience is Parents of Teenagers Going to College.
| Interest | Composition | Index |
| Parents of Teenagers Going to College | 19.52% | 18.72x |
| College Aspirants | 13.40% | 17.11x |
| Tutoring Resources Researchers | 11.95% | 15.91x |
| Military Benefits Researchers | 12.25% | 14.87x |
| Federal Employees | 10.22% | 14.70x |
| Online Education Resource Researchers | 11.36% | 14.44x |
| Military Servicemembers & Veterans | 12.59% | 14.34x |
| Marines | 8.24% | 14.11x |
| Business Decision Makers | 18.12% | 14.10x |
| Voters | 10.64% | 13.90x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
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APPAREL RETAILERS
The Pilots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilots audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 2.00x |
| Lululemon | 0.01% | 1.67x |
| Talbots | 0.01% | 1.35x |
| Michael Kors | 0.01% | 1.31x |
| H&M | 0.01% | 1.28x |
| Chicos | 0.01% | 1.16x |
| Mens Wearhouse | 0.01% | 1.02x |
| Journeys | 0.02% | 1.00x |
| White House Black Market | 0.01% | 0.99x |
| Express | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
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WEBSITES
The Pilots audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pilots audience is force.com.
| Website | Composition | Index |
| force.com | 4.09% | 56.19x |
| nbaa.org | 1.14% | 51.98x |
| airliners.net | 1.46% | 25.81x |
| news-journalonline.com | 11.41% | 22.63x |
| flightglobal.com | 2.19% | 21.52x |
| collegeconfidential.com | 1.62% | 21.25x |
| derivative-calculator.net | 1.36% | 20.23x |
| homeworklib.com | 1.20% | 20.00x |
| collegefactual.com | 5.13% | 18.72x |
| bkstr.com | 14.92% | 18.54x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.15% | 24.42x |
| Private Aviation | 1.33% | 22.55x |
| College Greek Life | 0.12% | 13.77x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.44% | 12.68x |
| US Military Cluster | 0.77% | 12.11x |
| South Carolina Travel | 0.05% | 12.10x |
| College Planning | 1.17% | 12.05x |
| Corporate Employment Pages | 0.20% | 12.00x |
| Florida College Athletics | 0.70% | 11.93x |
| Engineering | 0.17% | 11.63x |
Composition Percentage:
The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
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DEMOGRAPHICS
The Pilots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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