Dstillery Audiences

PILOTS

Audience Size: 2 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 47.90% 46.68x
Liberal News Readers 45.03% 43.64x
Tech News Enthusiasts 47.08% 43.50x
Financial News Readers 43.20% 43.38x
Boston Trip Planners 41.12% 42.08x
Market Intelligence Researchers 46.75% 41.48x
Executive and C-Suite 38.04% 40.76x
Camera Review Readers 45.00% 40.59x
Eco-Conscious Consumers 39.77% 40.52x
Techies 44.86% 40.13x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.13x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is defensenews.com.

Website Composition Index
defensenews.com 2.80% 64.71x
verticalmag.com 1.54% 53.23x
airspacemag.com 4.51% 48.65x
nraila.org 1.03% 47.43x
flyingmag.com 5.37% 46.55x
sputniknews.com 2.21% 45.68x
flightglobal.com 7.38% 44.11x
fee.org 1.50% 43.66x
gmauthority.com 2.89% 42.52x
opb.org 1.40% 41.48x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.17% 39.69x
Private Aviation 3.67% 33.95x
Robotics 0.18% 29.07x
Environmental Conservation 0.10% 27.79x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.69% 26.47x
Australia & New Zealand Media 3.68% 25.21x
Space & National Security 7.84% 24.46x
Cuba & Mexico Media 0.25% 24.03x
Professional Audio Visual 0.08% 23.74x
Public Policy Media 2.88% 23.49x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male