Dstillery Audiences

PILOTS

Audience Size: 4.5 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 48.38% 32.02x
Market Intelligence Researchers 46.65% 29.71x
Tech News Enthusiasts 46.45% 29.51x
Financial News Readers 43.53% 29.48x
Liberal News Readers 43.32% 29.48x
Marines 44.25% 29.22x
Executive and C-Suite 41.87% 28.71x
Camera Review Readers 45.70% 28.31x
Eco-Conscious Consumers 42.81% 28.08x
Boston Trip Planners 42.51% 27.82x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is REI.

Location Composition Index
REI 0.02% 1.59x
Talbots 0.04% 1.37x
Urban Outfitters 0.04% 1.34x
Bonobos 0.01% 1.34x
American Apparel 0.03% 1.33x
Chicos 0.06% 1.24x
Jos A. Bank Clothiers 0.04% 1.23x
Tommy Bahama 0.02% 1.21x
Kate Spade 0.03% 1.21x
Carhartt 0.34% 1.17x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is avbuyer.com.

Website Composition Index
avbuyer.com 1.25% 47.74x
eaa.org 1.61% 45.84x
planeandpilotmag.com 1.60% 43.89x
chiefaircraft.com 1.03% 42.35x
aopa.org 4.60% 40.11x
globalair.com 1.14% 39.12x
c4isrnet.com 1.51% 38.56x
pprune.org 1.01% 38.24x
ntknetwork.com 1.70% 37.73x
spaceflightnow.com 1.39% 37.73x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 2.80% 23.88x
Private Aviation 10.67% 23.39x
Environmentally Friendly Cars 0.08% 21.87x
Australia & New Zealand Media 6.41% 19.16x
Space & National Security 9.20% 18.86x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.71% 18.70x
Public Policy Media 5.56% 17.99x
Scuba Diving 0.26% 17.49x
Robotics 1.32% 17.41x
Cars, Travel & Food 0.30% 17.29x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male