Dstillery Audiences

PILOTS

Audience Size: 3.3 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 49.09% 36.29x
Tech News Enthusiasts 47.27% 33.43x
Financial News Readers 43.58% 33.38x
Market Intelligence Researchers 46.57% 33.23x
Liberal News Readers 44.38% 33.17x
Executive and C-Suite 40.45% 32.00x
Camera Review Readers 46.50% 31.78x
Marines 44.86% 31.78x
Eco-Conscious Consumers 42.98% 31.62x
Boston Trip Planners 40.89% 31.41x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.68x
Talbots 0.01% 1.50x
Mens Wearhouse 0.07% 1.40x
Chicos 0.02% 1.38x
Jos A. Bank Clothiers 0.01% 1.24x
Lane Bryant 0.01% 1.22x
Carhartt 0.17% 1.21x
White House Black Market 0.01% 1.07x
Michael Kors 0.01% 1.07x
Victoria's Secret 0.03% 1.02x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is avbuyer.com.

Website Composition Index
avbuyer.com 1.16% 58.84x
planeandpilotmag.com 1.48% 56.21x
eaa.org 1.61% 54.70x
aopa.org 4.28% 51.55x
c4isrnet.com 1.49% 49.35x
janes.com 2.64% 43.70x
ntknetwork.com 1.56% 42.55x
pprune.org 1.33% 42.22x
globalair.com 1.83% 40.96x
weeklystandard.com 1.41% 39.62x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 3.21% 29.64x
Private Aviation 10.64% 26.74x
Space & National Security 9.81% 23.51x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.04% 22.84x
Robotics 1.05% 21.85x
Australia & New Zealand Media 5.88% 21.05x
Public Policy Media 5.49% 20.92x
Environmentally Friendly Cars 0.04% 20.06x
Scuba Diving 0.20% 20.03x
Cars, Travel & Food 0.06% 19.81x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male