Dstillery Audiences

PILOTS

Audience Size: 3 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 45.51% 39.99x
Tech News Enthusiasts 44.46% 36.26x
Liberal News Readers 41.17% 36.10x
Market Intelligence Researchers 42.06% 35.39x
Financial News Readers 41.23% 35.18x
Readers of Japanese Content 39.75% 34.21x
Executive and C-Suite 35.50% 33.92x
Camera Review Readers 42.84% 33.67x
Techies 40.86% 33.46x
Eco-Conscious Consumers 38.26% 33.40x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is LOFT.

Location Composition Index
LOFT 0.01% 1.95x
Gap 0.01% 1.81x
Jos A. Bank Clothiers 0.01% 1.61x
Chicos 0.01% 1.53x
Victoria's Secret 0.02% 1.45x
American Eagle Outfitters 0.01% 1.43x
Carhartt 0.20% 1.28x
Journeys 0.01% 1.14x
Mens Wearhouse 0.01% 1.07x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is planeandpilotmag.com.

Website Composition Index
planeandpilotmag.com 1.09% 60.28x
eaa.org 1.35% 56.37x
aopa.org 3.18% 55.70x
janes.com 2.15% 49.50x
globalair.com 1.89% 47.06x
pprune.org 1.20% 44.53x
thenewsrep.com 2.70% 43.22x
controller.com 3.13% 42.86x
defenseone.com 2.80% 42.78x
verticalmag.com 1.22% 40.47x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 3.49% 32.13x
Private Aviation 9.16% 28.89x
Space & National Security 10.19% 24.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.91% 22.86x
Robotics 0.77% 22.03x
Public Policy Media 5.37% 21.65x
Australia & New Zealand Media 5.80% 21.38x
Scuba Diving 0.14% 20.85x
Clean Energy 1.26% 20.26x
Home Improvement Contractor 0.09% 20.10x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male