Dstillery Audiences

PILOTS

Audience Size: 2.2 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 46.64% 50.74x
Liberal News Readers 42.20% 47.73x
Tech News Enthusiasts 45.59% 47.66x
Financial News Readers 42.09% 46.53x
Boston Trip Planners 39.51% 44.97x
Market Intelligence Researchers 45.59% 44.88x
Eco-Conscious Consumers 38.79% 44.08x
Camera Review Readers 44.36% 43.94x
Techies 43.87% 43.93x
Readers of Japanese Content 43.76% 43.16x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Chicos.

Location Composition Index
Chicos 0.01% 1.41x
Banana Republic 0.01% 1.33x
Buckle 0.01% 1.14x
Carhartt 0.14% 1.13x
Victoria's Secret 0.02% 1.12x
Express 0.01% 1.05x
White House Black Market 0.01% 1.04x
Old Navy 0.02% 0.98x
The Childrens Place 0.01% 0.91x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is aopa.org.

Website Composition Index
aopa.org 1.18% 74.50x
eaa.org 1.05% 71.70x
janes.com 1.02% 71.23x
defensenews.com 4.01% 63.40x
thenewsrep.com 1.33% 62.81x
defenseone.com 1.16% 61.67x
controller.com 1.17% 60.73x
sci-news.com 1.14% 54.10x
verticalmag.com 1.50% 51.45x
recoilweb.com 1.24% 49.70x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 2.11% 41.24x
Private Aviation 4.61% 34.45x
Australia & New Zealand Media 4.31% 27.07x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.99% 26.97x
Robotics 0.26% 26.44x
Space & National Security 8.02% 25.95x
Public Policy Media 3.55% 25.15x
Clean Energy 0.65% 24.40x
Environmental Conservation 0.10% 23.86x
General Interest 0.05% 22.98x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male