Dstillery Audiences

PILOTS

Audience Size: 283 Thousand Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 283 thousand unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 47.80% 34.08x
Tech News Enthusiasts 46.93% 31.79x
Liberal News Readers 43.37% 31.29x
Financial News Readers 42.19% 30.83x
Market Intelligence Researchers 44.01% 30.46x
Executive and C-Suite 37.41% 30.11x
Readers of Japanese Content 42.55% 29.98x
Camera Review Readers 44.81% 29.57x
Boston Trip Planners 39.95% 29.56x
Techies 43.59% 29.22x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Talbots.

Location Composition Index
Talbots 0.01% 1.43x
Victoria's Secret 0.02% 1.37x
Mens Wearhouse 0.02% 1.37x
Buckle 0.01% 1.36x
LOFT 0.01% 1.32x
Banana Republic 0.01% 1.30x
Express 0.01% 1.28x
Dressbarn 0.01% 1.26x
Jos A. Bank Clothiers 0.01% 1.22x
American Eagle Outfitters 0.01% 1.22x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is aopa.org.

Website Composition Index
aopa.org 2.41% 50.14x
eaa.org 1.14% 49.85x
janes.com 1.81% 45.78x
globalair.com 1.49% 45.76x
pprune.org 1.03% 40.59x
thenewsrep.com 2.36% 40.35x
c4isrnet.com 1.51% 40.00x
defenseone.com 2.23% 39.80x
controller.com 2.36% 39.69x
defensenews.com 7.11% 39.31x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 3.24% 28.70x
Private Aviation 7.57% 25.40x
Robotics 0.65% 20.96x
Space & National Security 9.83% 20.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.19% 19.95x
Australia & New Zealand Media 5.91% 19.28x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.24x
Public Policy Media 5.14% 18.57x
Environmental Conservation 0.13% 18.32x
Clean Energy 1.08% 17.77x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male