Dstillery Audiences

PILOTS

Audience Size: 3.9 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 47.26% 36.95x
Financial News Readers 41.51% 33.91x
Market Intelligence Researchers 46.80% 33.37x
Liberal News Readers 42.30% 33.14x
Tech News Enthusiasts 47.05% 32.99x
Marines 44.36% 32.80x
Executive and C-Suite 41.19% 32.58x
Camera Review Readers 45.66% 32.12x
Aviation Enthusiasts 46.15% 31.74x
Eco-Conscious Consumers 42.07% 31.56x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is REI.

Location Composition Index
REI 0.02% 1.58x
Club Monaco 0.01% 1.54x
Madewell 0.02% 1.49x
The North Face 0.02% 1.48x
Chicos 0.06% 1.39x
Lululemon 0.04% 1.39x
Jos A. Bank Clothiers 0.05% 1.30x
Armani 0.02% 1.29x
Brooks Brothers 0.03% 1.26x
Urban Outfitters 0.04% 1.26x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is avbuyer.com.

Website Composition Index
avbuyer.com 1.54% 58.09x
eaa.org 1.93% 55.60x
spaceflightnow.com 1.76% 52.37x
chiefaircraft.com 1.21% 51.91x
planeandpilotmag.com 1.89% 51.64x
pprune.org 1.09% 50.35x
aopa.org 5.59% 47.14x
aerotrader.com 1.04% 45.66x
ntknetwork.com 2.23% 44.82x
flightglobal.com 3.14% 44.67x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 11.54% 25.24x
Assorted Topics (Power Trains, Drones, Web Design) 2.90% 24.43x
Environmentally Friendly Cars 0.11% 23.10x
Space & National Security 9.88% 20.49x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.65% 19.67x
Golf & Boats 0.02% 19.56x
Australia & New Zealand Media 6.88% 19.29x
Robotics 1.58% 17.66x
Cars, Travel & Food 0.39% 17.60x
Public Policy Media 5.75% 17.53x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male