Dstillery Audiences

PILOTS

Audience Size: 2 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 45.28% 47.74x
Tech News Enthusiasts 45.81% 44.60x
Financial News Readers 40.02% 44.29x
Liberal News Readers 42.87% 43.91x
Boston Trip Planners 38.77% 42.47x
Executive and C-Suite 36.96% 41.85x
Market Intelligence Researchers 45.32% 41.77x
Eco-Conscious Consumers 37.24% 41.47x
Camera Review Readers 43.85% 41.02x
Advertising Professionals 39.30% 40.75x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.73x
Eddie Bauer 0.01% 1.51x
Express 0.02% 1.43x
Chicos 0.02% 1.41x
H&M 0.01% 1.34x
Hollister 0.01% 1.34x
White House Black Market 0.02% 1.31x
Gap 0.02% 1.25x
Talbots 0.01% 1.24x
American Eagle Outfitters 0.02% 1.23x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is airspacemag.com.

Website Composition Index
airspacemag.com 5.00% 55.87x
verticalmag.com 1.49% 55.17x
aircraftcompare.com 1.29% 49.93x
spaceflightinsider.com 1.25% 49.65x
flightglobal.com 6.89% 49.45x
asiatimes.com 3.83% 46.46x
dailygalaxy.com 5.24% 46.37x
flyingmag.com 5.48% 46.00x
androidpolice.com 1.74% 45.31x
teslarati.com 2.84% 44.24x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.01% 39.49x
Private Aviation 2.70% 32.44x
Australia & New Zealand Media 3.16% 25.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.49% 24.57x
Cuba & Mexico Media 0.09% 24.36x
Space & National Security 8.18% 23.16x
Environmental Conservation 0.08% 23.08x
Public Policy Media 1.95% 20.89x
Airsoft & Paintball Equipment 0.07% 19.75x
Oil & Energy 0.22% 19.41x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male