Dstillery Audiences

PILOTS

Audience Size: 1.3 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 38.97% 56.16x
Liberal News Readers 33.23% 54.09x
Financial News Readers 30.95% 50.83x
Eco-Conscious Consumers 25.78% 49.40x
Boston Trip Planners 28.41% 48.63x
Tech News Enthusiasts 39.15% 47.50x
Executive and C-Suite 27.87% 46.84x
Advertising Professionals 32.77% 46.09x
Camera Review Readers 36.97% 45.65x
Readers of Japanese Content 37.45% 44.18x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.50x
Old Navy 0.02% 1.17x
Carhartt 0.13% 1.09x
Buckle 0.01% 0.90x
Maurices 0.02% 0.81x
Victoria's Secret 0.01% 0.70x
The Childrens Place 0.01% 0.67x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is airspacemag.com.

Website Composition Index
airspacemag.com 2.66% 80.90x
flyingmag.com 3.74% 73.65x
verticalmag.com 1.31% 66.83x
planeandpilotmag.com 3.12% 58.82x
asiatimes.com 1.48% 58.03x
dailygalaxy.com 2.46% 57.50x
theconversation.com 3.19% 52.56x
flightglobal.com 7.17% 48.47x
airforcetimes.com 4.03% 47.39x
warbirdsnews.com 1.24% 47.26x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.59% 56.96x
Private Aviation 3.17% 46.63x
Australia & New Zealand Media 2.36% 31.11x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.63% 26.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.58% 26.48x
Space & National Security 8.50% 26.12x
US Military Cluster 3.27% 23.49x
Hobby Vehicles 0.31% 23.08x
Public Policy Media 1.51% 21.08x
Data Centers 0.78% 20.09x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male