Dstillery Audiences

PILOTS

Audience Size: 2.5 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Aviation Enthusiasts.

Interest Composition Index
Aviation Enthusiasts 46.88% 30.60x
Financial Business Intelligence Researchers 42.82% 30.32x
Liberal News Readers 35.07% 30.27x
Marines 40.09% 29.89x
Financial News Readers 37.27% 28.96x
Tech News Enthusiasts 39.95% 28.39x
Market Intelligence Researchers 43.41% 27.29x
Readers of Japanese Content 37.70% 26.48x
Men's Clothing Shoppers 39.82% 25.60x
Eco-Conscious Consumers 34.03% 25.58x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.71x
Madewell 0.03% 1.67x
Columbia 0.02% 1.67x
LL Bean 0.01% 1.63x
Express Outlets 0.01% 1.50x
Levi Strauss 0.02% 1.47x
Lorna Jane 0.01% 1.43x
Intermix 0.01% 1.41x
Calvin Klein 0.01% 1.41x
Tommy Bahama 0.03% 1.40x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is gleimaviation.com.

Website Composition Index
gleimaviation.com 1.11% 110.40x
kingschools.com 1.26% 110.01x
aero-news.net 1.48% 108.63x
eaa.org 2.56% 103.34x
planeandpilotmag.com 2.97% 96.61x
avbuyer.com 2.47% 94.20x
nbaa.org 1.48% 94.06x
chiefaircraft.com 2.00% 88.92x
aviationtoday.com 1.31% 88.74x
pprune.org 1.16% 85.90x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 15.68% 34.57x
Space & National Security 14.76% 22.01x
Environmentally Friendly Cars 0.18% 21.72x
Assorted Topics (Power Trains, Drones, Web Design) 2.81% 21.30x
Golf & Boats 0.04% 21.04x
Scuba Diving 0.44% 18.94x
Australia & New Zealand Media 6.90% 18.71x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.09% 18.35x
Robotics 2.49% 18.06x
Clean Energy 3.47% 17.81x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male