Dstillery Audiences

PILOTS

Audience Size: 2.4 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Parents of Teenagers Going to College.

Interest Composition Index
Parents of Teenagers Going to College 19.52% 18.72x
College Aspirants 13.40% 17.11x
Tutoring Resources Researchers 11.95% 15.91x
Military Benefits Researchers 12.25% 14.87x
Federal Employees 10.22% 14.70x
Online Education Resource Researchers 11.36% 14.44x
Military Servicemembers & Veterans 12.59% 14.34x
Marines 8.24% 14.11x
Business Decision Makers 18.12% 14.10x
Voters 10.64% 13.90x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 2.00x
Lululemon 0.01% 1.67x
Talbots 0.01% 1.35x
Michael Kors 0.01% 1.31x
H&M 0.01% 1.28x
Chicos 0.01% 1.16x
Mens Wearhouse 0.01% 1.02x
Journeys 0.02% 1.00x
White House Black Market 0.01% 0.99x
Express 0.02% 0.99x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is force.com.

Website Composition Index
force.com 4.09% 56.19x
nbaa.org 1.14% 51.98x
airliners.net 1.46% 25.81x
news-journalonline.com 11.41% 22.63x
flightglobal.com 2.19% 21.52x
collegeconfidential.com 1.62% 21.25x
derivative-calculator.net 1.36% 20.23x
homeworklib.com 1.20% 20.00x
collegefactual.com 5.13% 18.72x
bkstr.com 14.92% 18.54x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 24.42x
Private Aviation 1.33% 22.55x
College Greek Life 0.12% 13.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.44% 12.68x
US Military Cluster 0.77% 12.11x
South Carolina Travel 0.05% 12.10x
College Planning 1.17% 12.05x
Corporate Employment Pages 0.20% 12.00x
Florida College Athletics 0.70% 11.93x
Engineering 0.17% 11.63x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male