Dstillery Audiences

PILOTS

Audience Size: 2.4 Million Devices

Explore the Pilots Audience

Below you'll find more information about the Pilots audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pilots audience.

Dstillery Crafted Audiences

INTERESTS

The Pilots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilots audience is Aviation Enthusiasts.

Interest Composition Index
Aviation Enthusiasts 45.26% 56.61x
Financial Business Intelligence Researchers 43.90% 56.23x
Liberal News Readers 36.23% 55.07x
Marines 39.00% 54.53x
Financial News Readers 37.30% 53.71x
Tech News Enthusiasts 40.45% 52.13x
Market Intelligence Researchers 43.83% 50.38x
Readers of Japanese Content 37.88% 48.56x
Men's Clothing Shoppers 38.40% 48.11x
Space Travel Enthusiasts 35.76% 47.59x
Composition Percentage: The overlap percentage between the Pilots audience and the Interest attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilots audience is Topshop.

Location Composition Index
Topshop 0.01% 1.68x
Tommy Bahama 0.02% 1.57x
Kate Spade 0.02% 1.55x
Club Monaco 0.01% 1.55x
Columbia 0.02% 1.50x
Jos A. Bank Clothiers 0.32% 1.43x
Bonobos 0.04% 1.42x
Free People 0.02% 1.40x
Patagonia 0.02% 1.39x
Armani 0.04% 1.37x
Composition Percentage: The overlap percentage between the Pilots audience and the Location attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pilots audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pilots audience is gleimaviation.com.

Website Composition Index
gleimaviation.com 1.20% 87.45x
kingschools.com 1.28% 86.78x
aero-news.net 1.50% 85.89x
planeandpilotmag.com 2.82% 83.02x
nbaa.org 1.22% 81.07x
eaa.org 2.45% 79.87x
avbuyer.com 2.49% 74.14x
aviationtoday.com 1.31% 73.52x
pprune.org 1.41% 71.53x
chiefaircraft.com 1.97% 70.91x
Composition Percentage: The overlap percentage between the Pilots audience and the Web attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilots audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 16.81% 40.32x
Assorted Topics (Power Trains, Drones, Web Design) 3.53% 26.83x
Space & National Security 14.62% 26.76x
Environmentally Friendly Cars 0.19% 24.68x
Golf & Boats 0.03% 24.63x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.70% 22.14x
Australia & New Zealand Media 7.31% 22.07x
Robotics 2.47% 21.69x
Clean Energy 3.48% 21.65x
Shipping & Logistics 1.14% 20.49x
Composition Percentage: The overlap percentage between the Pilots audience and the Content Affinity attribute.
Index: A comparison of the Pilots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilots audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male