Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.2 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 37.77% 48.94x
Pittsburgh Pirates Fans 35.15% 43.09x
Detroit Red Wings Fans 28.83% 42.44x
New York Rangers Fans 31.51% 41.49x
Chicago Blackhawks Fans 28.51% 38.34x
NHL Fans 35.17% 37.92x
Boston Bruins Fans 28.51% 36.13x
Cincinnati Bengals Fans 25.54% 36.13x
NFL Fans 27.49% 35.43x
Penn State Nittany Lions Fans 27.78% 35.17x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.58x
Mens Wearhouse 0.43% 1.11x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website Composition Index
pensburgh.com 6.02% 115.05x
bucsdugout.com 2.52% 108.93x
japersrink.com 1.33% 108.60x
alleghenycounty.us 2.35% 100.30x
mynhltraderumors.com 5.02% 93.03x
downtownpittsburgh.com 1.35% 91.65x
steelersdepot.com 1.27% 91.51x
puckprose.com 3.41% 88.45x
diopitt.org 1.02% 87.45x
rumbunter.com 1.71% 87.31x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 30.99% 22.32x
Hockey 15.93% 19.75x
Fantasy Sports 16.06% 13.14x
Central Pennsylvania Cluster 17.70% 11.25x
Latest Sports News 47.10% 9.84x
Golf Travel & Gear 9.22% 9.40x
News Cluster 32.59% 9.00x
Tennis, Golf & Boxing 6.44% 8.56x
Northeast Pennsylvania Cluster 8.38% 8.47x
New England & Ivy League Sports 2.66% 8.01x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male