Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.1 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 35.78% 29.67x
Pittsburgh Pirates Fans 38.79% 27.72x
Penn State Nittany Lions Fans 25.01% 25.66x
Detroit Red Wings Fans 29.65% 24.09x
Boston Bruins Fans 27.42% 23.42x
NHL Fans 30.80% 22.42x
Beer Aficionados 15.20% 21.62x
Cincinnati Bengals Fans 22.99% 21.32x
Chicago Blackhawks Fans 27.98% 20.90x
Craft Spirits Enthusiasts 16.18% 20.77x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.50x
Lane Bryant 0.02% 1.44x
Gap 0.01% 1.20x
The Childrens Place 0.02% 1.10x
Old Navy 0.02% 1.08x
Chicos 0.01% 1.01x
American Eagle Outfitters 0.01% 1.00x
Buckle 0.01% 0.88x
White House Black Market 0.01% 0.87x
Carhartt 0.12% 0.84x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is nhl.com.

Website Composition Index
nhl.com 1.23% 50.33x
nextpittsburgh.com 1.04% 47.88x
dkpittsburghsports.com 4.71% 47.86x
japersrink.com 1.29% 47.81x
bucsdugout.com 1.94% 47.70x
pittsburghhockeynow.com 4.80% 47.17x
prohockeyrumors.com 3.66% 47.02x
goodfoodpittsburgh.com 1.51% 46.78x
pittsburghmagazine.com 4.19% 45.38x
pensburgh.com 5.85% 45.28x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 35.26% 15.07x
Hockey 13.03% 13.52x
Upstate New York State Athletics 0.05% 12.38x
Live Music 4.45% 8.77x
Crossfit & Obstacle Race Enthusiasts 0.03% 8.59x
Central Pennsylvania Cluster 22.29% 8.37x
Northeast Pennsylvania Cluster 8.83% 8.14x
Shoes & Accessories 0.02% 7.97x
Moving & Storage 0.02% 7.64x
College Sports 0.17% 7.57x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male