Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.2 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 37.30% 28.03x
Pittsburgh Pirates Fans 35.72% 26.97x
New York Rangers Fans 33.11% 25.01x
Detroit Red Wings Fans 31.32% 24.57x
NHL Fans 34.90% 23.69x
Chicago Blackhawks Fans 29.55% 23.18x
Boston Bruins Fans 28.81% 22.66x
Penn State Nittany Lions Fans 27.12% 21.15x
NFL Fans 26.61% 20.30x
MLB Fans 27.40% 20.29x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.60x
LL Bean 0.02% 1.59x
Jos A. Bank Clothiers 0.51% 1.55x
Bonobos 0.09% 1.55x
Johnston and Murphy 0.23% 1.53x
Supreme 0.02% 1.45x
Journeys 0.11% 1.41x
Uniqlo 0.03% 1.29x
J. Crew 0.09% 1.25x
Brooks Brothers 0.05% 1.21x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.34% 81.06x
pittsburghhockeynow.com 1.20% 79.31x
pensburgh.com 6.34% 79.02x
bucsdugout.com 2.74% 70.41x
jacketscannon.com 1.03% 68.28x
puckprose.com 5.67% 67.01x
ontheforecheck.com 1.34% 65.23x
broadstreethockey.com 4.49% 64.77x
alleghenycounty.us 1.72% 63.36x
lighthousehockey.com 2.05% 63.12x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 32.68% 16.22x
Hockey 16.38% 15.91x
Sports Apparel 0.99% 14.59x
Fantasy Sports 15.35% 9.89x
Lacrosse College Athletics 1.12% 9.77x
Central Pennsylvania Cluster 19.52% 8.68x
Upstate New York State Athletics 0.14% 7.79x
College Sports 1.17% 7.40x
Virginia Athletics 0.38% 7.26x
Mid-Atlantic Beaches 0.23% 7.22x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male