Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.8 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 39.94% 23.18x
Penn State Nittany Lions Fans 26.73% 22.64x
Pittsburgh Pirates Fans 31.76% 22.60x
MLB Fans 30.49% 19.21x
NHL Fans 33.06% 18.89x
Detroit Red Wings Fans 30.75% 18.40x
Cincinnati Bengals Fans 30.40% 18.32x
NFL Fans 30.67% 18.23x
New York Rangers Fans 31.72% 17.93x
Los Angeles Rams Fans 29.55% 17.87x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.83x
Jos A. Bank Clothiers 0.01% 1.57x
Gymboree 0.01% 1.45x
Talbots 0.01% 1.40x
Gap 0.02% 1.40x
Chicos 0.02% 1.38x
LOFT 0.02% 1.38x
White House Black Market 0.02% 1.37x
American Eagle Outfitters 0.02% 1.34x
The Childrens Place 0.02% 1.27x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is bucsdugout.com.

Website Composition Index
bucsdugout.com 1.14% 42.17x
pensburgh.com 3.88% 37.18x
goodfoodpittsburgh.com 2.57% 36.56x
hockeybuzz.com 1.16% 36.46x
lighthousehockey.com 1.20% 36.03x
pittsburghhockeynow.com 4.42% 35.67x
prohockeyrumors.com 2.74% 35.44x
nextpittsburgh.com 1.51% 35.33x
statecollege.com 1.09% 35.20x
dkpittsburghsports.com 4.67% 35.10x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 36.97% 11.02x
Lacrosse College Athletics 0.32% 9.13x
Hockey 12.73% 9.01x
Upstate New York State Athletics 0.06% 8.93x
Northeast Pennsylvania Cluster 12.92% 8.76x
Concert Posters 0.06% 8.15x
South Carolina Beach Travel 0.39% 8.12x
College Sports 0.42% 7.96x
Online Ticket Buyers 2.67% 7.74x
Beer, Wine & Alcohol 1.27% 7.67x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male