Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 3.7 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 41.32% 32.56x
Pittsburgh Pirates Fans 38.17% 27.75x
Penn State Nittany Lions Fans 30.78% 26.60x
Detroit Red Wings Fans 31.22% 26.40x
Cincinnati Bengals Fans 31.17% 26.12x
NFL Fans 31.74% 26.11x
New York Rangers Fans 31.24% 26.08x
MLB Fans 30.96% 25.59x
Los Angeles Rams Fans 30.81% 25.14x
Boston Bruins Fans 28.52% 24.32x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.

Location Composition Index
Talbots 0.04% 1.54x
Brooks Brothers 0.03% 1.47x
Jos A. Bank Clothiers 0.04% 1.40x
Ann Taylor 0.02% 1.32x
Dressbarn 0.03% 1.27x
Free People 0.02% 1.26x
White House Black Market 0.05% 1.23x
Eddie Bauer 0.02% 1.22x
Chicos 0.04% 1.22x
Tommy Bahama 0.01% 1.17x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website Composition Index
pensburgh.com 3.74% 58.70x
bucsdugout.com 1.63% 57.72x
pittsburghhockeynow.com 1.18% 55.87x
goodfoodpittsburgh.com 2.15% 54.54x
pittsburghmagazine.com 3.16% 54.49x
nextpittsburgh.com 2.11% 52.27x
pghcitypaper.com 1.32% 51.57x
russianmachineneverbreaks.com 3.38% 49.09x
lighthousehockey.com 1.16% 48.35x
broadstreethockey.com 2.60% 47.67x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.52% 16.58x
Pittsburgh News 32.36% 16.55x
Lacrosse College Athletics 0.81% 9.96x
Central Pennsylvania Cluster 18.69% 9.51x
Fantasy Sports 18.59% 9.47x
Mid-Atlantic Beaches 0.18% 8.90x
Hockey 11.92% 8.55x
Golf Travel & Gear 6.41% 8.55x
Tennis, Golf & Boxing 4.81% 8.33x
Online Ticket Buyers 5.85% 8.11x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male