Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 1.6 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 88.11% 81.59x
Penn State Nittany Lions Fans 50.34% 54.48x
Retired Government Employees 11.20% 47.87x
Cleveland Browns Fans 49.80% 45.99x
ESPN Enthusiasts 27.06% 41.06x
Cincinnati Bengals Fans 45.85% 40.15x
Tampa Bay Buccaneers Fans 33.55% 36.68x
Building Service Contractors 26.67% 35.21x
TV Advertising Professionals 18.11% 34.77x
Jacksonville Jaguars Fans 33.75% 34.70x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Gap.

Location Composition Index
Gap 0.02% 3.78x
Maurices 0.02% 1.16x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is dkpittsburghsports.com.

Website Composition Index
dkpittsburghsports.com 1.74% 92.43x
bucsdugout.com 1.68% 74.57x
behindthesteelcurtain.com 13.52% 71.28x
pittsburgh.cbslocal.com 10.11% 71.15x
thealmanac.net 1.07% 71.11x
pittsburghmagazine.com 3.28% 69.93x
rumbunter.com 3.62% 66.15x
stillcurtain.com 13.64% 63.70x
pittsburghsportsnow.com 2.63% 61.14x
pghcitypaper.com 5.84% 59.40x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 43.51% 31.09x
Central Pennsylvania Cluster 31.54% 16.53x
Northeast Pennsylvania Cluster 14.01% 14.83x
Philadelphia Cluster 11.62% 14.02x
Assorted Topics (Viral Media, Paid Traffic) 10.31% 13.63x
Australia & New Zealand Media 1.72% 13.39x
College Sports 0.17% 12.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 12.30x
Ohio Universities 0.92% 12.25x
Nature & Wildlife 1.02% 12.15x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male