Explore the Pittsburgh Penguins Fans Audience
Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.
INTERESTS
The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.
| Interest | Composition | Index |
| Pittsburgh Steelers Fans | 35.75% | 24.37x |
| Detroit Red Wings Fans | 26.39% | 21.38x |
| New York Rangers Fans | 28.78% | 20.34x |
| Chicago Blackhawks Fans | 28.43% | 19.38x |
| Cincinnati Bengals Fans | 23.99% | 19.37x |
| NHL Fans | 31.99% | 19.23x |
| Boston Bruins Fans | 25.63% | 19.13x |
| NFL Fans | 24.04% | 18.99x |
| MLB Fans | 24.39% | 18.45x |
| Los Angeles Rams Fans | 22.55% | 18.30x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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APPAREL RETAILERS
The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.04% | 1.51x |
| REI | 0.02% | 1.48x |
| American Eagle Outfitters | 0.05% | 1.25x |
| American Apparel | 0.03% | 1.24x |
| Uniqlo | 0.01% | 1.22x |
| Chicos | 0.05% | 1.22x |
| J. Crew | 0.03% | 1.20x |
| Talbots | 0.04% | 1.19x |
| Ann Taylor | 0.02% | 1.16x |
| Tommy Bahama | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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WEBSITES
The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pittsburghhockeynow.com.
| Website | Composition | Index |
| pittsburghhockeynow.com | 0.36% | 115.34x |
| bucsdugout.com | 1.60% | 106.66x |
| pensburgh.com | 3.82% | 105.79x |
| japersrink.com | 1.02% | 105.21x |
| jacketscannon.com | 0.53% | 102.71x |
| dkpittsburghsports.com | 1.06% | 99.26x |
| puckprose.com | 1.87% | 97.99x |
| pucksandpitchforks.com | 0.29% | 87.36x |
| rumbunter.com | 0.98% | 87.04x |
| nhlnumbers.com | 0.16% | 86.70x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 25.53% | 18.92x |
| Hockey | 13.69% | 13.59x |
| Sports Apparel | 0.92% | 12.16x |
| Central Pennsylvania Cluster | 14.79% | 9.15x |
| Fantasy Sports | 15.47% | 9.00x |
| Lacrosse College Athletics | 1.45% | 8.86x |
| Latest Sports News | 44.44% | 7.74x |
| News Cluster | 15.42% | 7.42x |
| Sports Fanatics | 45.88% | 7.22x |
| Golf Travel & Gear | 9.73% | 7.14x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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DEMOGRAPHICS
The Pittsburgh Penguins Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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