Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 3.2 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 39.80% 27.50x
Pittsburgh Pirates Fans 38.08% 24.61x
Penn State Nittany Lions Fans 31.76% 24.07x
MLB Fans 27.65% 20.63x
NFL Fans 28.32% 20.17x
New York Rangers Fans 27.93% 20.10x
Cincinnati Bengals Fans 28.16% 19.97x
Detroit Red Wings Fans 26.63% 19.95x
NHL Fans 29.94% 19.87x
Los Angeles Rams Fans 27.89% 19.33x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.45x
Chicos 0.01% 1.21x
Journeys 0.01% 1.20x
Victoria's Secret 0.01% 1.10x
The Childrens Place 0.01% 1.03x
Carhartt 0.16% 0.98x
Old Navy 0.01% 0.90x
Maurices 0.01% 0.77x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website Composition Index
pensburgh.com 4.06% 48.63x
bucsdugout.com 1.41% 47.82x
lighthousehockey.com 1.20% 42.48x
puckprose.com 3.67% 41.69x
canescountry.com 1.18% 41.26x
hockeybuzz.com 1.30% 41.05x
allaboutthejersey.com 1.00% 40.65x
diebytheblade.com 1.38% 40.23x
wingingitinmotown.com 1.47% 39.81x
goodfoodpittsburgh.com 2.83% 39.41x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 43.35% 13.47x
Lacrosse College Athletics 0.50% 10.48x
Upstate New York State Athletics 0.08% 10.42x
Northeast Pennsylvania Cluster 14.71% 9.98x
Fantasy Sports 15.86% 9.83x
Mid-Atlantic Beaches 0.13% 9.73x
South Carolina Beach Travel 0.74% 9.20x
Hockey 12.85% 9.06x
College Sports 0.61% 9.02x
Central Pennsylvania Cluster 31.72% 8.67x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male