Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.6 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 35.75% 24.37x
Detroit Red Wings Fans 26.39% 21.38x
New York Rangers Fans 28.78% 20.34x
Chicago Blackhawks Fans 28.43% 19.38x
Cincinnati Bengals Fans 23.99% 19.37x
NHL Fans 31.99% 19.23x
Boston Bruins Fans 25.63% 19.13x
NFL Fans 24.04% 18.99x
MLB Fans 24.39% 18.45x
Los Angeles Rams Fans 22.55% 18.30x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 1.51x
REI 0.02% 1.48x
American Eagle Outfitters 0.05% 1.25x
American Apparel 0.03% 1.24x
Uniqlo 0.01% 1.22x
Chicos 0.05% 1.22x
J. Crew 0.03% 1.20x
Talbots 0.04% 1.19x
Ann Taylor 0.02% 1.16x
Tommy Bahama 0.02% 1.15x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pittsburghhockeynow.com.

Website Composition Index
pittsburghhockeynow.com 0.36% 115.34x
bucsdugout.com 1.60% 106.66x
pensburgh.com 3.82% 105.79x
japersrink.com 1.02% 105.21x
jacketscannon.com 0.53% 102.71x
dkpittsburghsports.com 1.06% 99.26x
puckprose.com 1.87% 97.99x
pucksandpitchforks.com 0.29% 87.36x
rumbunter.com 0.98% 87.04x
nhlnumbers.com 0.16% 86.70x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 25.53% 18.92x
Hockey 13.69% 13.59x
Sports Apparel 0.92% 12.16x
Central Pennsylvania Cluster 14.79% 9.15x
Fantasy Sports 15.47% 9.00x
Lacrosse College Athletics 1.45% 8.86x
Latest Sports News 44.44% 7.74x
News Cluster 15.42% 7.42x
Sports Fanatics 45.88% 7.22x
Golf Travel & Gear 9.73% 7.14x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999