Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.5 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 41.02% 28.58x
Penn State Nittany Lions Fans 30.67% 25.44x
Pittsburgh Pirates Fans 38.99% 24.12x
NHL Fans 32.10% 22.82x
NFL Fans 29.17% 22.70x
Cincinnati Bengals Fans 28.78% 22.64x
MLB Fans 27.39% 22.61x
Detroit Red Wings Fans 29.46% 22.46x
Los Angeles Rams Fans 28.37% 21.37x
Boston Bruins Fans 29.13% 21.17x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is bucsdugout.com.

Website Composition Index
bucsdugout.com 1.34% 46.42x
goodfoodpittsburgh.com 2.48% 40.62x
dkpittsburghsports.com 3.41% 39.71x
pensburgh.com 4.29% 39.33x
prohockeyrumors.com 2.69% 39.18x
lighthousehockey.com 1.10% 39.11x
nextpittsburgh.com 1.35% 38.08x
thedailygoalhorn.com 1.78% 36.84x
pittsburghhockeynow.com 4.98% 36.82x
blueshirtbanter.com 2.72% 35.99x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 37.74% 14.52x
Concert Posters 0.03% 13.51x
Hockey 13.20% 12.60x
South Carolina Beach Travel 0.15% 12.06x
Upstate New York State Athletics 0.02% 10.57x
Northeast Pennsylvania Cluster 11.52% 10.53x
Telescopes 0.09% 10.36x
Online Ticket Buyers 1.07% 10.14x
Men's Dress Shirt Shopping 0.06% 10.13x
Horse Racing 0.30% 9.41x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male