Explore the Pittsburgh Penguins Fans Audience
Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.
INTERESTS
The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.
| Interest | Composition | Index |
| Pittsburgh Steelers Fans | 35.78% | 32.10x |
| Penn State Nittany Lions Fans | 24.54% | 28.99x |
| Pittsburgh Pirates Fans | 39.88% | 27.89x |
| Detroit Red Wings Fans | 28.87% | 25.94x |
| Cincinnati Bengals Fans | 23.40% | 24.85x |
| Beer Aficionados | 11.27% | 24.80x |
| Craft Spirits Enthusiasts | 11.39% | 24.45x |
| Boston Bruins Fans | 24.95% | 24.43x |
| Los Angeles Rams Fans | 21.61% | 23.95x |
| NHL Fans | 29.13% | 22.62x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Curious about what else the Pittsburgh Penguins Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.28x |
| Gap | 0.02% | 1.90x |
| American Eagle Outfitters | 0.03% | 1.50x |
| Talbots | 0.02% | 1.48x |
| J. Crew | 0.02% | 1.45x |
| White House Black Market | 0.02% | 1.43x |
| LOFT | 0.01% | 1.27x |
| Mens Wearhouse | 0.02% | 1.22x |
| Maurices | 0.04% | 1.13x |
| Dressbarn | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to find more of the Pittsburgh Penguins Fans audience in the real world?
Sign Up
WEBSITES
The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is dkpittsburghsports.com.
| Website | Composition | Index |
| dkpittsburghsports.com | 2.90% | 65.79x |
| japersrink.com | 1.00% | 57.96x |
| bucsdugout.com | 2.04% | 57.74x |
| pittsburghhockeynow.com | 3.38% | 56.56x |
| prohockeyrumors.com | 4.33% | 55.16x |
| pensburgh.com | 5.18% | 55.15x |
| pittsburghmagazine.com | 3.87% | 53.78x |
| behindthesteelcurtain.com | 14.79% | 52.34x |
| broadstreethockey.com | 2.94% | 49.09x |
| goodfoodpittsburgh.com | 1.02% | 48.89x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to see more of the websites the Pittsburgh Penguins Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 31.32% | 16.70x |
| Upstate New York State Athletics | 0.04% | 13.65x |
| Hockey | 10.15% | 11.77x |
| College Sports | 0.16% | 10.24x |
| Lacrosse College Athletics | 0.10% | 9.38x |
| Central Pennsylvania Cluster | 21.19% | 8.82x |
| New England & Ivy League Sports | 0.41% | 8.68x |
| Live Music | 3.89% | 8.38x |
| Canada Travel & Tourism | 0.06% | 8.28x |
| Northeast Pennsylvania Cluster | 8.22% | 7.81x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to see more of the Content Affinities the Pittsburgh Penguins Fans audience visits?
Sign Up
DEMOGRAPHICS
The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Pittsburgh Penguins Fans audience?
Sign Up