Explore the Pittsburgh Penguins Fans Audience
Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.
INTERESTS
The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.
| Interest | Composition | Index |
| Pittsburgh Steelers Fans | 35.78% | 29.67x |
| Pittsburgh Pirates Fans | 38.79% | 27.72x |
| Penn State Nittany Lions Fans | 25.01% | 25.66x |
| Detroit Red Wings Fans | 29.65% | 24.09x |
| Boston Bruins Fans | 27.42% | 23.42x |
| NHL Fans | 30.80% | 22.42x |
| Beer Aficionados | 15.20% | 21.62x |
| Cincinnati Bengals Fans | 22.99% | 21.32x |
| Chicago Blackhawks Fans | 27.98% | 20.90x |
| Craft Spirits Enthusiasts | 16.18% | 20.77x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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APPAREL RETAILERS
The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.50x |
| Lane Bryant | 0.02% | 1.44x |
| Gap | 0.01% | 1.20x |
| The Childrens Place | 0.02% | 1.10x |
| Old Navy | 0.02% | 1.08x |
| Chicos | 0.01% | 1.01x |
| American Eagle Outfitters | 0.01% | 1.00x |
| Buckle | 0.01% | 0.88x |
| White House Black Market | 0.01% | 0.87x |
| Carhartt | 0.12% | 0.84x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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WEBSITES
The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is nhl.com.
| Website | Composition | Index |
| nhl.com | 1.23% | 50.33x |
| nextpittsburgh.com | 1.04% | 47.88x |
| dkpittsburghsports.com | 4.71% | 47.86x |
| japersrink.com | 1.29% | 47.81x |
| bucsdugout.com | 1.94% | 47.70x |
| pittsburghhockeynow.com | 4.80% | 47.17x |
| prohockeyrumors.com | 3.66% | 47.02x |
| goodfoodpittsburgh.com | 1.51% | 46.78x |
| pittsburghmagazine.com | 4.19% | 45.38x |
| pensburgh.com | 5.85% | 45.28x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 35.26% | 15.07x |
| Hockey | 13.03% | 13.52x |
| Upstate New York State Athletics | 0.05% | 12.38x |
| Live Music | 4.45% | 8.77x |
| Crossfit & Obstacle Race Enthusiasts | 0.03% | 8.59x |
| Central Pennsylvania Cluster | 22.29% | 8.37x |
| Northeast Pennsylvania Cluster | 8.83% | 8.14x |
| Shoes & Accessories | 0.02% | 7.97x |
| Moving & Storage | 0.02% | 7.64x |
| College Sports | 0.17% | 7.57x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
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DEMOGRAPHICS
The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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