Explore the Pittsburgh Penguins Fans Audience
Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.
INTERESTS
The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.
| Interest | Composition | Index |
| Pittsburgh Steelers Fans | 40.08% | 31.80x |
| Penn State Nittany Lions Fans | 31.05% | 29.25x |
| Pittsburgh Pirates Fans | 37.07% | 26.81x |
| MLB Fans | 29.31% | 26.31x |
| NHL Fans | 33.14% | 25.69x |
| NFL Fans | 29.91% | 25.45x |
| Cincinnati Bengals Fans | 29.47% | 25.21x |
| Detroit Red Wings Fans | 30.38% | 24.61x |
| Los Angeles Rams Fans | 29.18% | 24.36x |
| Boston Bruins Fans | 29.56% | 24.09x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Curious about what else the Pittsburgh Penguins Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.35x |
| Gymboree | 0.01% | 1.29x |
| LOFT | 0.01% | 1.25x |
| Banana Republic | 0.01% | 1.21x |
| White House Black Market | 0.01% | 1.21x |
| Old Navy | 0.02% | 1.17x |
| Journeys | 0.02% | 1.16x |
| Maurices | 0.02% | 1.16x |
| Chicos | 0.01% | 1.16x |
| American Eagle Outfitters | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to find more of the Pittsburgh Penguins Fans audience in the real world?
Sign Up
WEBSITES
The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is bucsdugout.com.
| Website | Composition | Index |
| bucsdugout.com | 1.25% | 52.79x |
| pittsburghhockeynow.com | 4.11% | 48.20x |
| mynhltraderumors.com | 2.40% | 47.96x |
| pensburgh.com | 3.80% | 47.96x |
| prohockeyrumors.com | 2.69% | 46.46x |
| lighthousehockey.com | 1.06% | 46.36x |
| dkpittsburghsports.com | 3.92% | 45.53x |
| puckprose.com | 3.22% | 45.16x |
| goodfoodpittsburgh.com | 2.60% | 45.15x |
| nextpittsburgh.com | 1.33% | 43.90x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to see more of the websites the Pittsburgh Penguins Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 39.09% | 14.87x |
| Upstate New York State Athletics | 0.05% | 14.59x |
| Concert Posters | 0.05% | 14.59x |
| Hockey | 13.03% | 13.79x |
| Lacrosse College Athletics | 0.27% | 13.55x |
| College Sports | 0.34% | 11.89x |
| Northeast Pennsylvania Cluster | 12.33% | 11.65x |
| South Carolina Beach Travel | 0.25% | 11.43x |
| Online Ticket Buyers | 1.83% | 11.38x |
| Sports - Golf, Hunting, Fishing | 0.07% | 11.10x |
Composition Percentage:
The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Want to see more of the Content Affinities the Pittsburgh Penguins Fans audience visits?
Sign Up
DEMOGRAPHICS
The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Pittsburgh Penguins Fans audience?
Sign Up