PITTSBURGH PENGUINS FANS

Audience Size: 2.4 Million Devices

View All Audiences

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest	Composition	Index
Pittsburgh Steelers Fans	39.18%	28.77x
Pittsburgh Pirates Fans	38.12%	25.11x
Penn State Nittany Lions Fans	28.27%	23.99x
Detroit Red Wings Fans	31.70%	23.23x
NHL Fans	31.94%	22.52x
Boston Bruins Fans	28.12%	21.99x
Cincinnati Bengals Fans	27.34%	21.78x
NFL Fans	26.26%	21.55x
Los Angeles Rams Fans	26.07%	21.22x
MLB Fans	25.20%	21.10x

Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.

Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.33x
H&M	0.01%	1.14x
Banana Republic	0.02%	1.09x
J. Crew	0.01%	1.07x
Gymboree	0.02%	1.05x
Dressbarn	0.02%	1.04x
Jos A. Bank Clothiers	0.02%	1.02x
Express	0.02%	1.02x
Gap	0.02%	0.99x
Hollister	0.01%	0.99x

Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.

Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website	Composition	Index
pensburgh.com	5.03%	49.67x
bucsdugout.com	1.70%	49.41x
prohockeyrumors.com	3.36%	46.59x
nextpittsburgh.com	1.25%	46.39x
dkpittsburghsports.com	4.49%	46.11x
goodfoodpittsburgh.com	2.14%	45.55x
lighthousehockey.com	1.65%	45.40x
puckprose.com	2.44%	44.30x
nhl.com	2.81%	44.00x
broadstreethockey.com	3.92%	43.71x

Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.

Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity	Composition	Index
Pittsburgh News	35.82%	14.17x
Hockey	13.24%	12.64x
Horse Racing	0.13%	10.12x
Crossfit & Obstacle Race Enthusiasts	0.11%	9.92x
Northeast Pennsylvania Cluster	10.47%	9.58x
Upstate New York State Athletics	0.02%	9.48x
Central Pennsylvania Cluster	24.34%	8.50x
Motorsports	0.35%	8.47x
Jokes & Riddles	0.06%	8.44x
Grilling	0.34%	8.30x

Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male