Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.5 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 38.20% 34.28x
Pittsburgh Pirates Fans 36.54% 30.81x
New York Rangers Fans 30.88% 29.97x
Detroit Red Wings Fans 30.97% 29.91x
NHL Fans 34.64% 27.27x
Chicago Blackhawks Fans 29.31% 27.19x
Boston Bruins Fans 28.16% 26.98x
Penn State Nittany Lions Fans 28.77% 26.16x
Cincinnati Bengals Fans 27.38% 25.81x
MLB Fans 30.07% 25.42x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is REI.

Location Composition Index
REI 0.03% 1.63x
Jos A. Bank Clothiers 0.46% 1.53x
Patagonia 0.03% 1.44x
Bonobos 0.11% 1.43x
Talbots 0.08% 1.37x
LL Bean 0.01% 1.35x
Intermix 0.02% 1.33x
Supreme 0.01% 1.31x
Brooks Brothers 0.05% 1.29x
White House Black Market 0.38% 1.26x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.43% 105.11x
pensburgh.com 7.01% 103.33x
pittsburghhockeynow.com 1.43% 101.16x
jacketscannon.com 1.13% 89.09x
bucsdugout.com 3.15% 87.57x
ontheforecheck.com 1.45% 83.80x
lighthousehockey.com 2.22% 83.52x
broadstreethockey.com 4.86% 83.00x
puckprose.com 6.67% 81.99x
allaboutthejersey.com 1.34% 78.89x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 30.46% 17.16x
Sports Apparel 0.84% 16.48x
Hockey 14.79% 13.53x
Fantasy Sports 14.96% 10.60x
Lacrosse College Athletics 1.17% 10.43x
Central Pennsylvania Cluster 18.63% 9.21x
Upstate New York State Athletics 0.14% 8.66x
College Sports 1.18% 8.36x
Mid-Atlantic Beaches 0.22% 8.05x
Latest Sports News 45.43% 7.95x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male