Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 3.6 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 40.94% 27.17x
Pittsburgh Pirates Fans 37.56% 23.45x
Penn State Nittany Lions Fans 31.38% 22.24x
Detroit Red Wings Fans 30.87% 22.23x
Cincinnati Bengals Fans 32.24% 22.01x
New York Rangers Fans 30.96% 21.74x
NFL Fans 32.87% 21.60x
MLB Fans 32.02% 21.19x
Boston Bruins Fans 29.22% 20.85x
Los Angeles Rams Fans 31.77% 20.80x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is REI.

Location Composition Index
REI 0.02% 1.46x
Jos A. Bank Clothiers 0.06% 1.40x
Talbots 0.04% 1.34x
Bonobos 0.01% 1.25x
Ann Taylor 0.02% 1.23x
American Eagle Outfitters 0.07% 1.17x
Chicos 0.06% 1.16x
Dressbarn 0.04% 1.14x
White House Black Market 0.07% 1.13x
Urban Outfitters 0.04% 1.13x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is bucsdugout.com.

Website Composition Index
bucsdugout.com 1.70% 50.39x
russianmachineneverbreaks.com 2.96% 48.40x
pensburgh.com 4.27% 47.36x
pittsburghhockeynow.com 1.64% 45.81x
nextpittsburgh.com 1.79% 44.42x
broadstreethockey.com 2.83% 42.27x
lighthousehockey.com 1.30% 41.77x
pittsburghmagazine.com 2.39% 40.36x
canescountry.com 1.19% 40.24x
puckprose.com 3.62% 39.79x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 32.37% 15.29x
Sports Apparel 0.68% 14.14x
Lacrosse College Athletics 0.75% 9.67x
Fantasy Sports 19.69% 8.84x
Central Pennsylvania Cluster 19.87% 8.65x
Mid-Atlantic Beaches 0.17% 8.20x
Tennis, Golf & Boxing 4.41% 7.80x
Golf Travel & Gear 6.18% 7.74x
Hockey 12.28% 7.72x
Virginia Athletics 0.26% 7.69x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male