Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.4 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 39.18% 28.77x
Pittsburgh Pirates Fans 38.12% 25.11x
Penn State Nittany Lions Fans 28.27% 23.99x
Detroit Red Wings Fans 31.70% 23.23x
NHL Fans 31.94% 22.52x
Boston Bruins Fans 28.12% 21.99x
Cincinnati Bengals Fans 27.34% 21.78x
NFL Fans 26.26% 21.55x
Los Angeles Rams Fans 26.07% 21.22x
MLB Fans 25.20% 21.10x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.33x
H&M 0.01% 1.14x
Banana Republic 0.02% 1.09x
J. Crew 0.01% 1.07x
Gymboree 0.02% 1.05x
Dressbarn 0.02% 1.04x
Jos A. Bank Clothiers 0.02% 1.02x
Express 0.02% 1.02x
Gap 0.02% 0.99x
Hollister 0.01% 0.99x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website Composition Index
pensburgh.com 5.03% 49.67x
bucsdugout.com 1.70% 49.41x
prohockeyrumors.com 3.36% 46.59x
nextpittsburgh.com 1.25% 46.39x
dkpittsburghsports.com 4.49% 46.11x
goodfoodpittsburgh.com 2.14% 45.55x
lighthousehockey.com 1.65% 45.40x
puckprose.com 2.44% 44.30x
nhl.com 2.81% 44.00x
broadstreethockey.com 3.92% 43.71x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 35.82% 14.17x
Hockey 13.24% 12.64x
Horse Racing 0.13% 10.12x
Crossfit & Obstacle Race Enthusiasts 0.11% 9.92x
Northeast Pennsylvania Cluster 10.47% 9.58x
Upstate New York State Athletics 0.02% 9.48x
Central Pennsylvania Cluster 24.34% 8.50x
Motorsports 0.35% 8.47x
Jokes & Riddles 0.06% 8.44x
Grilling 0.34% 8.30x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male