Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.5 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 39.45% 27.86x
Pittsburg Pirates Fans 37.04% 24.12x
New York Rangers Fans 31.12% 23.61x
Detroit Red Wings Fans 29.75% 23.28x
NFL Fans 27.63% 22.03x
Cincinnati Bengals Fans 27.54% 21.80x
Chicago Blackhawks Fans 28.12% 21.73x
NHL Fans 34.08% 21.35x
MLB Fans 27.50% 20.82x
Los Angeles Rams Fans 25.50% 20.66x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.47x
Jos A. Bank Clothiers 0.22% 1.40x
Columbia 0.01% 1.34x
REI 0.03% 1.31x
Ann Taylor 0.03% 1.28x
Chicos 0.06% 1.28x
Lululemon 0.08% 1.26x
Brooks Brothers 0.05% 1.24x
J. Crew 0.05% 1.20x
Everlane 0.00% 1.20x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.05% 99.78x
bucsdugout.com 1.83% 98.47x
pensburgh.com 4.52% 96.94x
puckprose.com 2.58% 91.37x
rumbunter.com 1.23% 82.89x
steelersdepot.com 1.17% 82.76x
cardiachill.com 1.21% 76.62x
lighthousehockey.com 1.36% 76.52x
broadstreethockey.com 3.37% 74.83x
wingingitinmotown.com 1.47% 73.60x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 28.43% 20.21x
Sports Apparel 1.08% 15.21x
Hockey 13.92% 14.58x
Fantasy Sports 15.86% 11.44x
Central Pennsylvania Cluster 15.90% 10.06x
Lacrosse College Athletics 1.41% 9.86x
Latest Sports News 46.52% 8.90x
Golf Travel & Gear 8.67% 8.40x
Mid-Atlantic Beaches 0.19% 8.29x
News Cluster 28.35% 8.19x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male