Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.3 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 39.15% 27.62x
Pittsburg Pirates Fans 37.28% 24.45x
Detroit Red Wings Fans 29.05% 22.78x
New York Rangers Fans 30.90% 22.21x
Cincinnati Bengals Fans 26.56% 21.20x
NFL Fans 26.96% 21.16x
Chicago Blackhawks Fans 28.28% 21.02x
NHL Fans 33.21% 20.98x
MLB Fans 26.18% 20.59x
Los Angeles Rams Fans 24.34% 20.28x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.05% 1.74x
J. Crew 0.07% 1.54x
American Apparel 0.05% 1.52x
Lululemon 0.08% 1.45x
Talbots 0.08% 1.39x
Supreme 0.01% 1.38x
Banana Republic 0.10% 1.31x
Ann Taylor 0.24% 1.30x
REI 0.03% 1.27x
Chicos 0.06% 1.25x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.17% 115.08x
pensburgh.com 4.58% 114.56x
bucsdugout.com 2.02% 112.97x
dkpittsburghsports.com 1.14% 111.95x
puckprose.com 2.35% 103.57x
steelersdepot.com 1.41% 92.58x
rumbunter.com 1.30% 92.21x
lighthousehockey.com 1.36% 89.35x
broadstreethockey.com 3.12% 84.82x
eyesonisles.com 1.07% 83.55x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 29.01% 19.94x
Sports Apparel 1.18% 13.80x
Hockey 14.09% 13.42x
Fantasy Sports 16.78% 10.23x
Central Pennsylvania Cluster 16.45% 9.82x
Lacrosse College Athletics 1.47% 9.66x
Latest Sports News 47.74% 8.17x
Golf Travel & Gear 9.19% 8.02x
Mid-Atlantic Beaches 0.20% 7.86x
News Cluster 25.16% 7.70x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male