Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 1.7 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 35.78% 32.10x
Penn State Nittany Lions Fans 24.54% 28.99x
Pittsburgh Pirates Fans 39.88% 27.89x
Detroit Red Wings Fans 28.87% 25.94x
Cincinnati Bengals Fans 23.40% 24.85x
Beer Aficionados 11.27% 24.80x
Craft Spirits Enthusiasts 11.39% 24.45x
Boston Bruins Fans 24.95% 24.43x
Los Angeles Rams Fans 21.61% 23.95x
NHL Fans 29.13% 22.62x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.28x
Gap 0.02% 1.90x
American Eagle Outfitters 0.03% 1.50x
Talbots 0.02% 1.48x
J. Crew 0.02% 1.45x
White House Black Market 0.02% 1.43x
LOFT 0.01% 1.27x
Mens Wearhouse 0.02% 1.22x
Maurices 0.04% 1.13x
Dressbarn 0.01% 1.12x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is dkpittsburghsports.com.

Website Composition Index
dkpittsburghsports.com 2.90% 65.79x
japersrink.com 1.00% 57.96x
bucsdugout.com 2.04% 57.74x
pittsburghhockeynow.com 3.38% 56.56x
prohockeyrumors.com 4.33% 55.16x
pensburgh.com 5.18% 55.15x
pittsburghmagazine.com 3.87% 53.78x
behindthesteelcurtain.com 14.79% 52.34x
broadstreethockey.com 2.94% 49.09x
goodfoodpittsburgh.com 1.02% 48.89x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 31.32% 16.70x
Upstate New York State Athletics 0.04% 13.65x
Hockey 10.15% 11.77x
College Sports 0.16% 10.24x
Lacrosse College Athletics 0.10% 9.38x
Central Pennsylvania Cluster 21.19% 8.82x
New England & Ivy League Sports 0.41% 8.68x
Live Music 3.89% 8.38x
Canada Travel & Tourism 0.06% 8.28x
Northeast Pennsylvania Cluster 8.22% 7.81x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male