Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 3.4 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 40.83% 27.50x
Pittsburgh Pirates Fans 37.92% 24.11x
Penn State Nittany Lions Fans 30.83% 23.10x
Detroit Red Wings Fans 29.53% 21.85x
MLB Fans 30.13% 21.41x
New York Rangers Fans 31.15% 21.16x
NFL Fans 29.85% 21.03x
Cincinnati Bengals Fans 29.36% 20.75x
Boston Bruins Fans 27.97% 20.47x
NHL Fans 31.76% 20.24x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.50x
Old Navy 0.01% 1.10x
Carhartt 0.13% 1.07x
Journeys 0.01% 1.02x
Mens Wearhouse 0.01% 0.86x
Victoria's Secret 0.01% 0.85x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.05% 49.88x
bucsdugout.com 1.62% 49.07x
pensburgh.com 5.09% 46.42x
pittsburghhockeynow.com 2.61% 43.76x
nextpittsburgh.com 1.90% 42.03x
broadstreethockey.com 3.23% 39.81x
lighthousehockey.com 1.56% 39.48x
fearthefin.com 1.26% 39.29x
puckprose.com 4.12% 38.59x
canescountry.com 1.49% 38.58x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 38.55% 14.84x
Sports Apparel 0.94% 11.97x
Upstate New York State Athletics 0.12% 11.28x
Lacrosse College Athletics 0.63% 10.56x
Fantasy Sports 18.14% 9.91x
South Carolina Beach Travel 0.96% 8.95x
Online Ticket Buyers 4.89% 8.81x
Central Pennsylvania Cluster 25.68% 8.75x
College Sports 0.73% 8.66x
Mid-Atlantic Beaches 0.14% 8.65x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male