Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.7 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 41.29% 27.59x
Penn State Nittany Lions Fans 31.11% 23.40x
Pittsburgh Pirates Fans 37.89% 23.03x
Detroit Red Wings Fans 30.04% 20.78x
NFL Fans 28.52% 20.76x
Cincinnati Bengals Fans 28.80% 20.73x
MLB Fans 27.40% 20.00x
NHL Fans 31.64% 19.72x
Los Angeles Rams Fans 26.92% 19.62x
Boston Bruins Fans 28.06% 19.53x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.59x
J. Crew 0.01% 1.40x
Michael Kors 0.01% 1.36x
White House Black Market 0.02% 1.28x
Gymboree 0.01% 1.13x
LOFT 0.02% 1.13x
Lane Bryant 0.02% 1.12x
Chicos 0.02% 1.10x
Banana Republic 0.02% 1.09x
The Childrens Place 0.02% 0.98x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is japersrink.com.

Website Composition Index
japersrink.com 1.16% 52.50x
bucsdugout.com 1.51% 45.97x
pensburgh.com 5.30% 44.53x
prohockeyrumors.com 2.76% 44.25x
mynhltraderumors.com 1.31% 43.69x
dkpittsburghsports.com 4.33% 43.36x
goodfoodpittsburgh.com 2.14% 42.94x
nextpittsburgh.com 1.47% 42.11x
broadstreethockey.com 3.85% 42.01x
wingingitinmotown.com 2.05% 41.56x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.03% 14.03x
Pittsburgh News 37.89% 13.91x
Hockey 12.00% 10.76x
Northeast Pennsylvania Cluster 11.79% 10.27x
Bathrooms & Plumbing 0.08% 9.81x
Chef & Restaurant Resources 0.05% 9.71x
Motorsports 0.48% 9.54x
Fantasy Sports 12.38% 9.12x
Upstate New York State Athletics 0.03% 8.96x
Horse Racing 0.22% 8.96x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male