Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 2.7 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 40.08% 31.80x
Penn State Nittany Lions Fans 31.05% 29.25x
Pittsburgh Pirates Fans 37.07% 26.81x
MLB Fans 29.31% 26.31x
NHL Fans 33.14% 25.69x
NFL Fans 29.91% 25.45x
Cincinnati Bengals Fans 29.47% 25.21x
Detroit Red Wings Fans 30.38% 24.61x
Los Angeles Rams Fans 29.18% 24.36x
Boston Bruins Fans 29.56% 24.09x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.35x
Gymboree 0.01% 1.29x
LOFT 0.01% 1.25x
Banana Republic 0.01% 1.21x
White House Black Market 0.01% 1.21x
Old Navy 0.02% 1.17x
Journeys 0.02% 1.16x
Maurices 0.02% 1.16x
Chicos 0.01% 1.16x
American Eagle Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is bucsdugout.com.

Website Composition Index
bucsdugout.com 1.25% 52.79x
pittsburghhockeynow.com 4.11% 48.20x
mynhltraderumors.com 2.40% 47.96x
pensburgh.com 3.80% 47.96x
prohockeyrumors.com 2.69% 46.46x
lighthousehockey.com 1.06% 46.36x
dkpittsburghsports.com 3.92% 45.53x
puckprose.com 3.22% 45.16x
goodfoodpittsburgh.com 2.60% 45.15x
nextpittsburgh.com 1.33% 43.90x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 39.09% 14.87x
Upstate New York State Athletics 0.05% 14.59x
Concert Posters 0.05% 14.59x
Hockey 13.03% 13.79x
Lacrosse College Athletics 0.27% 13.55x
College Sports 0.34% 11.89x
Northeast Pennsylvania Cluster 12.33% 11.65x
South Carolina Beach Travel 0.25% 11.43x
Online Ticket Buyers 1.83% 11.38x
Sports - Golf, Hunting, Fishing 0.07% 11.10x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male