Dstillery Audiences

PITTSBURGH PENGUINS FANS

Audience Size: 3.5 Million Devices

Explore the Pittsburgh Penguins Fans Audience

Below you'll find more information about the Pittsburgh Penguins Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pittsburgh Penguins Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh Penguins Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh Penguins Fans audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 41.52% 31.63x
Pittsburgh Pirates Fans 37.93% 27.45x
New York Rangers Fans 31.31% 25.97x
Detroit Red Wings Fans 31.52% 25.93x
Penn State Nittany Lions Fans 30.84% 25.46x
NFL Fans 31.97% 25.42x
Cincinnati Bengals Fans 31.05% 25.38x
MLB Fans 30.48% 25.29x
NHL Fans 32.18% 24.58x
Los Angeles Rams Fans 30.33% 24.44x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Interest attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh Penguins Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh Penguins Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.55x
Bonobos 0.12% 1.49x
White House Black Market 0.46% 1.41x
Patagonia 0.01% 1.32x
REI 0.02% 1.31x
Mens Wearhouse 0.55% 1.30x
Johnston and Murphy 0.64% 1.26x
LOFT 0.09% 1.17x
Free People 0.02% 1.14x
Buckle 0.29% 1.13x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Location attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh Penguins Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh Penguins Fans audience is pensburgh.com.

Website Composition Index
pensburgh.com 3.67% 61.05x
bucsdugout.com 1.78% 59.19x
pittsburghhockeynow.com 1.06% 56.73x
rumbunter.com 1.50% 52.70x
lighthousehockey.com 1.20% 52.46x
russianmachineneverbreaks.com 4.28% 52.27x
broadstreethockey.com 2.66% 52.04x
goodfoodpittsburgh.com 2.00% 50.46x
nextpittsburgh.com 2.15% 49.78x
puckprose.com 3.44% 49.13x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Web attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh Penguins Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.53% 16.09x
Pittsburgh News 30.86% 15.95x
Lacrosse College Athletics 0.87% 9.86x
Hockey 11.78% 9.34x
Central Pennsylvania Cluster 18.12% 9.20x
Fantasy Sports 18.06% 8.96x
Mid-Atlantic Beaches 0.20% 8.23x
Golf Travel & Gear 7.28% 8.22x
Tennis, Golf & Boxing 5.56% 7.87x
Upstate New York State Athletics 0.11% 7.85x
Composition Percentage: The overlap percentage between the Pittsburgh Penguins Fans audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh Penguins Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh Penguins Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male