Explore the Pizza Lovers Audience
Below you'll find more information about the Pizza Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pizza Lovers audience.
INTERESTS
The Pizza Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Lovers audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 33.90% | 23.33x |
| Big Box Shoppers | 32.91% | 21.80x |
| Budget Grocery Shoppers | 29.62% | 21.20x |
| Online Directory Searchers | 28.35% | 20.94x |
| Retired Health Insurance Researchers | 27.67% | 20.92x |
| Moving Truck Rental Researchers | 28.66% | 19.68x |
| Vacuum Shoppers | 30.50% | 19.20x |
| Retirement Financial Account Researchers | 31.19% | 19.20x |
| Retired Wealthy Assisted Living Researchers | 31.47% | 19.16x |
| Mailing & Shipping Shoppers | 24.80% | 19.16x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Interest attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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APPAREL RETAILERS
The Pizza Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Lovers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.64x |
| Maurices | 0.02% | 1.59x |
| Journeys | 0.01% | 1.46x |
| Victoria's Secret | 0.01% | 1.32x |
| Carhartt | 0.22% | 1.31x |
| Old Navy | 0.02% | 1.30x |
| Mens Wearhouse | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Location attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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WEBSITES
The Pizza Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pizza Lovers audience is cicis.com.
| Website | Composition | Index |
| cicis.com | 1.01% | 37.86x |
| marcos.com | 1.89% | 29.53x |
| thetimes-tribune.com | 2.11% | 26.67x |
| scorestream.com | 1.20% | 25.62x |
| pandaexpress.com | 1.19% | 24.80x |
| forlocations.com | 1.93% | 24.12x |
| dunhamssports.com | 2.59% | 24.05x |
| oreillyauto.com | 1.29% | 23.64x |
| hiddenvalley.com | 1.29% | 23.52x |
| texasroadhouse.com | 1.29% | 22.99x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Web attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Lovers audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.18% | 20.67x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 3.08% | 17.81x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.07% | 17.62x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.09% | 17.17x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.06% | 16.08x |
| Discount Shopping | 0.41% | 15.17x |
| Survey Websites | 0.03% | 14.34x |
| Paper & Packaging | 0.20% | 14.17x |
| Grocery & Food Service | 1.11% | 13.85x |
| Gadgets | 0.14% | 13.63x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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DEMOGRAPHICS
The Pizza Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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