Explore the Pizza Lovers Audience
Below you'll find more information about the Pizza Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pizza Lovers audience.
INTERESTS
The Pizza Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Lovers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 35.45% | 33.83x |
| Retired Health Insurance Researchers | 34.12% | 32.92x |
| Big Box Shoppers | 37.04% | 32.85x |
| Orlando Activities Researchers | 34.01% | 32.35x |
| Texas Activity Researchers | 33.32% | 32.23x |
| Nashville Activity Researchers | 34.36% | 31.43x |
| Bargain Shopping Researchers | 31.74% | 30.84x |
| Louisiana Activities Researchers | 30.96% | 29.42x |
| Ice Cream Shoppers | 33.80% | 29.17x |
| Heart Surgery Researchers | 32.30% | 29.13x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Interest attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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APPAREL RETAILERS
The Pizza Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Lovers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 1.51x |
| Buckle | 0.27% | 1.30x |
| Jos A. Bank Clothiers | 0.34% | 1.27x |
| Mens Wearhouse | 0.56% | 1.25x |
| White House Black Market | 0.32% | 1.18x |
| Lane Bryant | 0.06% | 1.13x |
| Talbots | 0.05% | 1.07x |
| Johnston and Murphy | 0.34% | 1.07x |
| Ralph Lauren | 0.02% | 1.04x |
| Chicos | 0.07% | 1.03x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Location attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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WEBSITES
The Pizza Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pizza Lovers audience is secretmenus.com.
| Website | Composition | Index |
| secretmenus.com | 1.30% | 40.66x |
| restaurantbusinessonline.com | 1.15% | 38.19x |
| hours-locations.com | 1.39% | 37.73x |
| quanki.com | 1.11% | 34.00x |
| fastcasual.com | 1.27% | 33.92x |
| nrn.com | 3.22% | 33.90x |
| boxofficeticketsales.com | 1.25% | 33.16x |
| countyoffice.org | 1.24% | 32.63x |
| olivegarden.com | 1.52% | 32.21x |
| thetimes-tribune.com | 2.81% | 32.15x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Web attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Lovers audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.64% | 22.33x |
| As Seen On TV Products | 0.15% | 22.09x |
| Franchising | 0.63% | 20.69x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.29% | 19.36x |
| Low Budget Shoppers | 2.27% | 18.95x |
| Discount Shopping | 5.17% | 18.52x |
| Celebrity Gossip | 3.56% | 17.68x |
| ISPs & Local Services | 0.08% | 17.44x |
| Home Improvement Contractor | 1.77% | 17.35x |
| Rural Living | 0.15% | 15.86x |
Composition Percentage:
The overlap percentage between the Pizza Lovers audience and the Content Affinity attribute.
Index: A comparison of the Pizza Lovers audience to the internet population.
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DEMOGRAPHICS
The Pizza Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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