Explore the Plant Based & Vegan Food Recipe Shoppers Audience
Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 539.8 thousand unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.
INTERESTS
The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Food Allergies Researchers.
| Interest | Composition | Index |
| Food Allergies Researchers | 54.28% | 131.69x |
| Home Kitchen Chefs | 42.10% | 130.77x |
| Pre-Measured Grocery Shoppers | 43.13% | 128.55x |
| Healthy Diet Recipe Researchers | 42.00% | 128.42x |
| Wine Lovers | 34.94% | 118.33x |
| Wellness Enthusiasts | 19.81% | 117.88x |
| Dessert/Sweets Bakers | 51.11% | 117.34x |
| Healthy Eaters | 64.34% | 103.95x |
| Thanksgiving Meal Planners | 53.90% | 102.79x |
| Women’s Lifestyle Blogs Researchers | 17.58% | 91.67x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.60x |
| Maurices | 0.03% | 2.43x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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WEBSITES
The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is mydarlingvegan.com.
| Website | Composition | Index |
| mydarlingvegan.com | 4.54% | 160.18x |
| veganosity.com | 1.43% | 151.54x |
| simpleveganblog.com | 7.55% | 148.91x |
| rabbitandwolves.com | 4.05% | 147.06x |
| veganhuggs.com | 5.29% | 146.48x |
| rhiansrecipes.com | 1.75% | 146.41x |
| zardyplants.com | 2.75% | 144.52x |
| theedgyveg.com | 4.00% | 143.96x |
| sweetsimplevegan.com | 4.35% | 143.39x |
| cupfulofkale.com | 1.40% | 142.87x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 25.47% | 90.77x |
| Low Carb Diets | 9.67% | 64.98x |
| Canada Consumer Product Cluster | 2.07% | 53.00x |
| Cakes & Sweets | 0.84% | 52.13x |
| Assorted Topics (Family, Household Wellness, The Beach) | 21.91% | 45.12x |
| Female Lifestyle Content Readers | 3.41% | 42.99x |
| Vancouver British Columbia Research Cluster | 3.31% | 42.92x |
| Paleo & Keto Diet Enthusiasts | 0.56% | 40.65x |
| Canada Tourism Research Cluster | 5.52% | 38.25x |
| Canada Culture and Tourism | 6.42% | 36.33x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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