Dstillery Audiences

PLANT BASED & VEGAN FOOD RECIPE SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Plant Based & Vegan Food Recipe Shoppers Audience

Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 39.25% 55.52x
Healthy Diet Recipe Researchers 63.32% 54.58x
Home Design and Living Publication Readers 50.26% 53.43x
Gourmet Food & Wine Researchers 51.72% 51.91x
Pantry Recipes Researchers 35.14% 50.87x
Recipe Researchers 56.08% 50.73x
Home Kitchen Chefs 55.66% 50.41x
Healthy Eaters 53.91% 50.38x
Cooking Show Fans 55.57% 50.06x
Nutrition Conscious Eaters 50.43% 47.87x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.08x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is namelymarly.com.

Website Composition Index
namelymarly.com 3.17% 58.67x
rhiansrecipes.com 2.08% 57.04x
veganosity.com 3.65% 56.01x
veganheaven.org 7.16% 55.83x
thissavoryvegan.com 2.81% 55.37x
feastingonfruit.com 2.38% 54.75x
elephantasticvegan.com 3.01% 54.67x
emilieeats.com 1.98% 54.36x
veganhuggs.com 5.73% 54.32x
mydarlingvegan.com 4.25% 53.82x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.22% 36.89x
Vegetarian Diet 26.16% 31.13x
Low Carb Diets 9.28% 28.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.77x
Female Lifestyle Content Readers 5.56% 25.33x
Cakes & Sweets 1.76% 23.59x
Travel, Food, Fashion & Fitness 3.68% 21.89x
Paleo & Keto Diet Enthusiasts 1.66% 21.33x
Food Cluster 0.20% 21.20x
Mommy Bloggers 10.86% 20.18x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female