Explore the Plant Based & Vegan Food Recipe Shoppers Audience
Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.
INTERESTS
The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 52.25% | 66.98x |
| Home Design and Living Publication Readers | 44.16% | 66.79x |
| Home Kitchen Chefs | 55.90% | 65.58x |
| Shelf-Stable Food Content Readers | 30.87% | 63.99x |
| Gourmet Food & Wine Researchers | 48.55% | 63.84x |
| Nutrition Conscious Eaters | 47.80% | 63.38x |
| Healthy Diet Recipe Researchers | 55.42% | 62.31x |
| Recipe Researchers | 49.96% | 61.93x |
| Pantry Recipes Researchers | 29.98% | 59.73x |
| Cooking Show Fans | 50.76% | 59.08x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.08x |
| H&M | 0.01% | 1.50x |
| Gymboree | 0.02% | 1.49x |
| American Eagle Outfitters | 0.02% | 1.33x |
| White House Black Market | 0.02% | 1.23x |
| Mens Wearhouse | 0.02% | 1.20x |
| Hollister | 0.01% | 1.19x |
| Old Navy | 0.03% | 1.17x |
| Zumiez | 0.01% | 1.16x |
| LOFT | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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WEBSITES
The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is veganosity.com.
| Website | Composition | Index |
| veganosity.com | 2.26% | 67.74x |
| mydarlingvegan.com | 4.10% | 67.14x |
| veganhuggs.com | 4.34% | 66.88x |
| rhiansrecipes.com | 1.62% | 66.52x |
| veganblueberry.com | 1.13% | 65.80x |
| connoisseurusveg.com | 7.11% | 65.59x |
| hotforfoodblog.com | 1.38% | 65.56x |
| dreenaburton.com | 1.20% | 65.32x |
| lazycatkitchen.com | 2.93% | 65.02x |
| sweetsimplevegan.com | 3.13% | 64.33x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 1.48% | 50.78x |
| Vegetarian Diet | 24.39% | 42.25x |
| Low Carb Diets | 8.09% | 33.16x |
| Canada Shopping - General Commerce | 0.22% | 29.45x |
| Canada Consumer Product Cluster | 4.15% | 28.10x |
| Cakes & Sweets | 1.19% | 27.70x |
| Organic Beauty & Skincare Products | 0.16% | 26.94x |
| Canada Shopping - Kitchenware | 0.57% | 25.46x |
| Paleo & Keto Diet Enthusiasts | 1.14% | 24.66x |
| Yoga & Meditation | 0.78% | 23.80x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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