Dstillery Audiences

PLANT BASED & VEGAN FOOD RECIPE SHOPPERS

Audience Size: 539.8 Thousand Devices

Explore the Plant Based & Vegan Food Recipe Shoppers Audience

Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 539.8 thousand unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Food Allergies Researchers.

Interest Composition Index
Food Allergies Researchers 54.28% 131.69x
Home Kitchen Chefs 42.10% 130.77x
Pre-Measured Grocery Shoppers 43.13% 128.55x
Healthy Diet Recipe Researchers 42.00% 128.42x
Wine Lovers 34.94% 118.33x
Wellness Enthusiasts 19.81% 117.88x
Dessert/Sweets Bakers 51.11% 117.34x
Healthy Eaters 64.34% 103.95x
Thanksgiving Meal Planners 53.90% 102.79x
Women’s Lifestyle Blogs Researchers 17.58% 91.67x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.60x
Maurices 0.03% 2.43x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is mydarlingvegan.com.

Website Composition Index
mydarlingvegan.com 4.54% 160.18x
veganosity.com 1.43% 151.54x
simpleveganblog.com 7.55% 148.91x
rabbitandwolves.com 4.05% 147.06x
veganhuggs.com 5.29% 146.48x
rhiansrecipes.com 1.75% 146.41x
zardyplants.com 2.75% 144.52x
theedgyveg.com 4.00% 143.96x
sweetsimplevegan.com 4.35% 143.39x
cupfulofkale.com 1.40% 142.87x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 25.47% 90.77x
Low Carb Diets 9.67% 64.98x
Canada Consumer Product Cluster 2.07% 53.00x
Cakes & Sweets 0.84% 52.13x
Assorted Topics (Family, Household Wellness, The Beach) 21.91% 45.12x
Female Lifestyle Content Readers 3.41% 42.99x
Vancouver British Columbia Research Cluster 3.31% 42.92x
Paleo & Keto Diet Enthusiasts 0.56% 40.65x
Canada Tourism Research Cluster 5.52% 38.25x
Canada Culture and Tourism 6.42% 36.33x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female