Explore the Plant Based & Vegan Food Recipe Shoppers Audience
Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.
INTERESTS
The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 39.25% | 55.52x |
| Healthy Diet Recipe Researchers | 63.32% | 54.58x |
| Home Design and Living Publication Readers | 50.26% | 53.43x |
| Gourmet Food & Wine Researchers | 51.72% | 51.91x |
| Pantry Recipes Researchers | 35.14% | 50.87x |
| Recipe Researchers | 56.08% | 50.73x |
| Home Kitchen Chefs | 55.66% | 50.41x |
| Healthy Eaters | 53.91% | 50.38x |
| Cooking Show Fans | 55.57% | 50.06x |
| Nutrition Conscious Eaters | 50.43% | 47.87x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.08x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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WEBSITES
The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is namelymarly.com.
| Website | Composition | Index |
| namelymarly.com | 3.17% | 58.67x |
| rhiansrecipes.com | 2.08% | 57.04x |
| veganosity.com | 3.65% | 56.01x |
| veganheaven.org | 7.16% | 55.83x |
| thissavoryvegan.com | 2.81% | 55.37x |
| feastingonfruit.com | 2.38% | 54.75x |
| elephantasticvegan.com | 3.01% | 54.67x |
| emilieeats.com | 1.98% | 54.36x |
| veganhuggs.com | 5.73% | 54.32x |
| mydarlingvegan.com | 4.25% | 53.82x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 2.22% | 36.89x |
| Vegetarian Diet | 26.16% | 31.13x |
| Low Carb Diets | 9.28% | 28.22x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 25.77x |
| Female Lifestyle Content Readers | 5.56% | 25.33x |
| Cakes & Sweets | 1.76% | 23.59x |
| Travel, Food, Fashion & Fitness | 3.68% | 21.89x |
| Paleo & Keto Diet Enthusiasts | 1.66% | 21.33x |
| Food Cluster | 0.20% | 21.20x |
| Mommy Bloggers | 10.86% | 20.18x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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