Dstillery Audiences

PLANT BASED & VEGAN FOOD RECIPE SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Plant Based & Vegan Food Recipe Shoppers Audience

Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 43.21% 73.63x
Home Design and Living Publication Readers 29.44% 67.85x
Nutrition Conscious Eaters 38.81% 66.97x
Healthy Diet Recipe Researchers 44.93% 63.95x
Food Allergies Researchers 47.92% 61.25x
Shelf-Stable Food Content Readers 24.93% 60.49x
Luxury Athletic Footwear Shoppers 32.98% 59.70x
Luxury Fitness Shoppers 32.98% 59.70x
Dessert/Sweets Bakers 54.54% 58.41x
Healthy Snacks Shoppers 45.74% 57.86x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.21x
Mens Wearhouse 0.02% 1.20x
Carhartt 0.10% 1.04x
Maurices 0.02% 1.02x
The Childrens Place 0.01% 0.92x
Journeys 0.01% 0.82x
Victoria's Secret 0.01% 0.80x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is mydarlingvegan.com.

Website Composition Index
mydarlingvegan.com 4.39% 90.38x
beplantwell.com 1.12% 88.22x
dreenaburton.com 1.12% 88.15x
veganosity.com 1.75% 87.68x
veganblueberry.com 1.24% 86.84x
veganhuggs.com 4.78% 86.39x
hotforfoodblog.com 1.42% 86.31x
sweetsimplevegan.com 3.74% 83.45x
rabbitandwolves.com 3.68% 83.10x
connoisseurusveg.com 8.06% 82.88x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.66% 63.61x
Vegetarian Diet 19.87% 49.86x
Low Carb Diets 6.49% 34.86x
Canada Consumer Product Cluster 2.10% 33.07x
Canada Shopping - Kitchenware 0.49% 30.57x
Cakes & Sweets 0.92% 28.24x
Paleo & Keto Diet Enthusiasts 0.74% 27.17x
Female Lifestyle Content Readers 2.98% 24.91x
Assorted Topics (Family, Household Wellness, The Beach) 21.03% 24.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 23.75x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female