Dstillery Audiences

PLANT BASED & VEGAN FOOD RECIPE SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Plant Based & Vegan Food Recipe Shoppers Audience

Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 52.25% 66.98x
Home Design and Living Publication Readers 44.16% 66.79x
Home Kitchen Chefs 55.90% 65.58x
Shelf-Stable Food Content Readers 30.87% 63.99x
Gourmet Food & Wine Researchers 48.55% 63.84x
Nutrition Conscious Eaters 47.80% 63.38x
Healthy Diet Recipe Researchers 55.42% 62.31x
Recipe Researchers 49.96% 61.93x
Pantry Recipes Researchers 29.98% 59.73x
Cooking Show Fans 50.76% 59.08x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.08x
H&M 0.01% 1.50x
Gymboree 0.02% 1.49x
American Eagle Outfitters 0.02% 1.33x
White House Black Market 0.02% 1.23x
Mens Wearhouse 0.02% 1.20x
Hollister 0.01% 1.19x
Old Navy 0.03% 1.17x
Zumiez 0.01% 1.16x
LOFT 0.01% 1.15x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is veganosity.com.

Website Composition Index
veganosity.com 2.26% 67.74x
mydarlingvegan.com 4.10% 67.14x
veganhuggs.com 4.34% 66.88x
rhiansrecipes.com 1.62% 66.52x
veganblueberry.com 1.13% 65.80x
connoisseurusveg.com 7.11% 65.59x
hotforfoodblog.com 1.38% 65.56x
dreenaburton.com 1.20% 65.32x
lazycatkitchen.com 2.93% 65.02x
sweetsimplevegan.com 3.13% 64.33x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.48% 50.78x
Vegetarian Diet 24.39% 42.25x
Low Carb Diets 8.09% 33.16x
Canada Shopping - General Commerce 0.22% 29.45x
Canada Consumer Product Cluster 4.15% 28.10x
Cakes & Sweets 1.19% 27.70x
Organic Beauty & Skincare Products 0.16% 26.94x
Canada Shopping - Kitchenware 0.57% 25.46x
Paleo & Keto Diet Enthusiasts 1.14% 24.66x
Yoga & Meditation 0.78% 23.80x
Composition Percentage: The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female