Explore the Plant Based & Vegan Food Recipe Shoppers Audience
Below you'll find more information about the Plant Based & Vegan Food Recipe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Plant Based & Vegan Food Recipe Shoppers audience.
INTERESTS
The Plant Based & Vegan Food Recipe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plant Based & Vegan Food Recipe Shoppers audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 43.21% | 73.63x |
| Home Design and Living Publication Readers | 29.44% | 67.85x |
| Nutrition Conscious Eaters | 38.81% | 66.97x |
| Healthy Diet Recipe Researchers | 44.93% | 63.95x |
| Food Allergies Researchers | 47.92% | 61.25x |
| Shelf-Stable Food Content Readers | 24.93% | 60.49x |
| Luxury Athletic Footwear Shoppers | 32.98% | 59.70x |
| Luxury Fitness Shoppers | 32.98% | 59.70x |
| Dessert/Sweets Bakers | 54.54% | 58.41x |
| Healthy Snacks Shoppers | 45.74% | 57.86x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Interest attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Plant Based & Vegan Food Recipe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plant Based & Vegan Food Recipe Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.21x |
| Mens Wearhouse | 0.02% | 1.20x |
| Carhartt | 0.10% | 1.04x |
| Maurices | 0.02% | 1.02x |
| The Childrens Place | 0.01% | 0.92x |
| Journeys | 0.01% | 0.82x |
| Victoria's Secret | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Location attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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WEBSITES
The Plant Based & Vegan Food Recipe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plant Based & Vegan Food Recipe Shoppers audience is mydarlingvegan.com.
| Website | Composition | Index |
| mydarlingvegan.com | 4.39% | 90.38x |
| beplantwell.com | 1.12% | 88.22x |
| dreenaburton.com | 1.12% | 88.15x |
| veganosity.com | 1.75% | 87.68x |
| veganblueberry.com | 1.24% | 86.84x |
| veganhuggs.com | 4.78% | 86.39x |
| hotforfoodblog.com | 1.42% | 86.31x |
| sweetsimplevegan.com | 3.74% | 83.45x |
| rabbitandwolves.com | 3.68% | 83.10x |
| connoisseurusveg.com | 8.06% | 82.88x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Web attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plant Based & Vegan Food Recipe Shoppers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.66% | 63.61x |
| Vegetarian Diet | 19.87% | 49.86x |
| Low Carb Diets | 6.49% | 34.86x |
| Canada Consumer Product Cluster | 2.10% | 33.07x |
| Canada Shopping - Kitchenware | 0.49% | 30.57x |
| Cakes & Sweets | 0.92% | 28.24x |
| Paleo & Keto Diet Enthusiasts | 0.74% | 27.17x |
| Female Lifestyle Content Readers | 2.98% | 24.91x |
| Assorted Topics (Family, Household Wellness, The Beach) | 21.03% | 24.49x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 23.75x |
Composition Percentage:
The overlap percentage between the Plant Based & Vegan Food Recipe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Plant Based & Vegan Food Recipe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Plant Based & Vegan Food Recipe Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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