Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 5.2 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 64.90% 34.52x
Gamers 60.72% 34.14x
PokemonGo Fans 60.82% 33.12x
Video Gamers 54.38% 33.08x
eSports Enthusiasts 55.78% 31.56x
Video and Computer Gaming Enthusiasts 49.48% 31.52x
Nintendo Enthusiasts 54.64% 30.76x
Call of Duty Enthusiasts 53.90% 30.75x
Destiny Video Game Fans 52.14% 28.91x
Anime Fans 48.64% 26.81x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.01% 1.30x
Express Outlets 0.01% 1.28x
Zumiez 0.10% 1.26x
Hollister 0.07% 1.24x
Aeropostale 0.08% 1.24x
Buckle 0.07% 1.22x
Journeys 0.13% 1.19x
Old Navy 0.11% 1.18x
The Childrens Place 0.11% 1.18x
Express 0.10% 1.16x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.76% 50.22x
hardcoregamer.com 1.96% 47.71x
gearnuke.com 5.07% 46.96x
ubi.com 6.17% 45.95x
playstation.com 4.67% 45.55x
allgamers.com 3.52% 43.63x
playstationtrophies.org 3.74% 43.30x
gamersheroes.com 17.91% 43.29x
destinygamewiki.com 1.46% 42.99x
rpgsite.net 9.12% 42.96x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.20% 27.25x
Roleplay & Fantasy Games 0.75% 18.31x
Anime 10.29% 16.67x
Phone & Computer Game Downloaders 2.46% 16.06x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 16.05x
PC Gamers 22.10% 15.84x
Content Streamers & Downloaders 0.03% 15.78x
Casual & Nintendo Gamers 63.35% 14.10x
Magic & Games 5.05% 13.72x
Assorted Topics (Toys, T-Shirts, Volvos) 0.16% 12.68x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male