Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 37.45% 30.68x
Xbox Enthusiasts 55.50% 30.57x
Gamers 47.75% 30.40x
PokemonGo Fans 49.95% 29.42x
eSports Enthusiasts 43.50% 28.84x
Video and Computer Gaming Enthusiasts 39.43% 28.60x
Nintendo Enthusiasts 43.42% 26.31x
Call of Duty Enthusiasts 45.24% 25.91x
Anime Fans 39.54% 25.03x
Destiny Video Game Fans 46.18% 24.68x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.35x
Zumiez 0.02% 1.35x
Hollister 0.02% 1.28x
Lane Bryant 0.03% 1.28x
Aeropostale 0.02% 1.26x
American Eagle Outfitters 0.02% 1.25x
Express 0.03% 1.25x
Old Navy 0.05% 1.23x
The Childrens Place 0.04% 1.23x
Michael Kors 0.01% 1.22x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 3.98% 44.71x
destinygamewiki.com 1.13% 44.34x
games-guides.com 1.11% 42.21x
playstationtrophies.org 5.71% 41.69x
hardcoregamer.com 2.57% 38.77x
kiranico.com 1.06% 38.66x
xboxachievements.com 3.91% 37.67x
gamersheroes.com 13.07% 37.55x
brightrockmedia.com 1.82% 36.85x
godisageek.com 1.02% 36.68x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.35% 23.34x
Roleplay & Fantasy Games 0.09% 18.89x
Anime 3.61% 16.80x
PC Gamers 15.86% 15.59x
Phone & Computer Game Downloaders 0.03% 14.17x
Casual & Nintendo Gamers 43.27% 13.86x
Online Media Converters 0.02% 13.22x
Magic & Games 6.82% 11.46x
Minecraft Video Game Players 4.96% 9.57x
Car Keys, Locks & Remotes 0.09% 9.45x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male