Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 58.05% 30.75x
Video Gamers 41.66% 29.58x
Gamers 52.73% 28.62x
eSports Enthusiasts 46.30% 28.60x
PokemonGo Fans 52.51% 28.37x
Video and Computer Gaming Enthusiasts 42.67% 28.25x
Nintendo Enthusiasts 45.64% 25.72x
Call of Duty Enthusiasts 48.67% 25.51x
Anime Fans 40.71% 24.85x
Destiny Video Game Fans 47.42% 24.53x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.43x
Hollister 0.02% 1.42x
Victoria's Secret 0.04% 1.34x
Michael Kors 0.01% 1.27x
Aeropostale 0.02% 1.24x
H&M 0.01% 1.23x
J. Crew 0.01% 1.21x
LOFT 0.02% 1.20x
Gymboree 0.02% 1.20x
Gap 0.02% 1.20x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 3.53% 41.84x
destinygamewiki.com 1.61% 40.79x
games-guides.com 1.64% 39.38x
gamecrate.com 1.01% 38.30x
playstationtrophies.org 5.73% 38.09x
kiranico.com 1.18% 35.68x
xboxachievements.com 3.89% 35.35x
gamersheroes.com 14.49% 34.65x
hardcoregamer.com 2.63% 34.53x
godisageek.com 1.02% 34.47x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.58% 24.34x
Roleplay & Fantasy Games 0.16% 19.53x
Phone & Computer Game Downloaders 0.09% 18.41x
Anime 4.34% 18.00x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 16.47x
PC Gamers 19.21% 14.73x
Casual & Nintendo Gamers 46.93% 13.85x
Magic & Games 6.56% 11.73x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 11.28x
Vaping 0.10% 10.75x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male