Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 59.51% 37.66x
Xbox Enthusiasts 63.60% 37.41x
Video Gamers 52.18% 36.79x
PokemonGo Fans 58.38% 36.75x
eSports Enthusiasts 52.60% 35.28x
Nintendo Enthusiasts 54.41% 34.30x
Video and Computer Gaming Enthusiasts 48.29% 34.02x
Call of Duty Enthusiasts 50.69% 33.52x
Destiny Video Game Fans 51.15% 31.18x
Anime Fans 45.54% 29.24x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.40% 1.43x
Mens Wearhouse 0.57% 1.24x
White House Black Market 0.42% 1.20x
Jos A. Bank Clothiers 0.32% 1.16x
Zumiez 0.09% 1.15x
Bonobos 0.10% 1.11x
Aeropostale 0.07% 1.10x
Hollister 0.05% 1.06x
Johnston and Murphy 0.59% 1.06x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.96% 58.91x
hardcoregamer.com 2.57% 55.44x
playstationtrophies.org 3.86% 53.76x
gearnuke.com 6.90% 53.11x
playstation.com 7.14% 52.28x
gamersheroes.com 19.51% 50.06x
ubi.com 9.57% 49.35x
mp1st.com 2.04% 48.92x
psnprofiles.com 5.94% 48.59x
gamerguides.com 1.32% 48.59x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.19% 26.70x
Roleplay & Fantasy Games 0.78% 16.95x
PC Gamers 19.65% 16.70x
Anime 8.68% 16.29x
Casual & Nintendo Gamers 55.38% 15.78x
Phone & Computer Game Downloaders 2.84% 15.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.83% 15.41x
Content Streamers & Downloaders 0.06% 15.13x
Magic & Games 4.67% 13.50x
Vaping 1.68% 12.60x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male