Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 61.42% 31.83x
PokemonGo Fans 55.38% 30.62x
Gamers 56.97% 30.60x
Video Gamers 48.95% 30.05x
eSports Enthusiasts 52.73% 29.36x
Video and Computer Gaming Enthusiasts 46.98% 28.52x
Nintendo Enthusiasts 51.55% 27.82x
Call of Duty Enthusiasts 51.61% 27.49x
Destiny Video Game Fans 51.02% 26.66x
Anime Fans 46.46% 25.44x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.02% 1.37x
Urban Outfitters 0.01% 1.31x
Lane Bryant 0.02% 1.31x
Mens Wearhouse 0.08% 1.24x
Old Navy 0.03% 1.18x
Dressbarn 0.01% 1.16x
Express 0.02% 1.14x
Zumiez 0.02% 1.13x
Victoria's Secret 0.04% 1.10x
American Eagle Outfitters 0.02% 1.09x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.69% 44.59x
hardcoregamer.com 1.65% 42.29x
ubi.com 4.72% 41.94x
gearnuke.com 4.66% 41.18x
mentalmars.com 2.90% 40.62x
allgamers.com 2.86% 40.19x
playstation.com 3.63% 39.90x
destinygamewiki.com 1.52% 39.83x
magicgameworld.com 1.22% 39.42x
gonintendo.com 1.86% 38.97x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 8.35% 25.85x
Roleplay & Fantasy Games 0.69% 19.69x
Anime 9.19% 17.94x
Phone & Computer Game Downloaders 1.59% 17.75x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.58% 17.62x
PC Gamers 21.38% 15.91x
Magic & Games 4.79% 14.79x
Casual & Nintendo Gamers 59.98% 14.34x
Vaping 1.14% 14.04x
Minecraft Video Game Players 7.23% 13.50x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male