Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 7.1 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 33.32% 15.18x
Xbox Enthusiasts 39.82% 14.89x
Call of Duty Enthusiasts 34.60% 14.62x
eSports Enthusiasts 31.38% 14.24x
Nintendo Enthusiasts 34.86% 14.17x
Video and Computer Gaming Enthusiasts 26.07% 13.52x
Gamers 58.62% 12.00x
Pokemon Enthusiasts 31.48% 11.75x
Video Gamers 50.42% 11.61x
Super Mario Bros Fans 28.20% 11.02x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.21x
American Apparel 0.04% 1.19x
Eddie Bauer 0.02% 1.19x
Columbia 0.02% 1.14x
Zara 0.03% 1.13x
Urban Outfitters 0.06% 1.12x
Forever 21 0.05% 1.11x
Club Monaco 0.01% 1.11x
H&M 0.05% 1.10x
Uniqlo 0.02% 1.10x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 0.12% 48.49x
ps3hax.net 0.16% 46.28x
funkyvideogames.com 0.04% 45.76x
opshead.com 0.06% 45.01x
playstationing.com 0.15% 44.75x
kh-vids.net 0.09% 43.92x
playstationtrophies.org 2.14% 43.90x
kh13.com 0.28% 43.71x
jvgs.net 0.05% 43.45x
teamshmo.com 0.09% 43.36x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.66% 14.50x
Casual & Nintendo Gamers 29.82% 10.73x
PC Gamers 9.43% 10.37x
Anime 6.66% 9.68x
Phone & Computer Game Downloaders 4.08% 9.39x
Roleplay & Fantasy Games 0.37% 8.71x
Magic & Games 2.70% 8.52x
Vaping 1.78% 8.25x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 8.17x
Gaming Content Readers 66.86% 7.54x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999