Explore the PlayStation Enthusiasts Audience
Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.
INTERESTS
The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.
| Interest | Composition | Index |
| Xbox Enthusiasts | 57.33% | 36.71x |
| Gamers | 51.76% | 36.23x |
| PokemonGo Fans | 52.53% | 35.17x |
| Video Gamers | 42.06% | 35.04x |
| Video and Computer Gaming Enthusiasts | 41.09% | 33.91x |
| eSports Enthusiasts | 48.12% | 33.35x |
| Nintendo Enthusiasts | 47.02% | 32.00x |
| Call of Duty Enthusiasts | 47.17% | 31.36x |
| Destiny Video Game Fans | 47.27% | 28.94x |
| Anime Fans | 42.87% | 27.90x |
Composition Percentage:
The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.25x |
| American Eagle Outfitters | 0.01% | 1.20x |
| White House Black Market | 0.01% | 1.09x |
| Buckle | 0.01% | 1.01x |
| Mens Wearhouse | 0.01% | 1.00x |
| Victoria's Secret | 0.02% | 1.00x |
| Old Navy | 0.02% | 0.99x |
| Maurices | 0.02% | 0.98x |
| Journeys | 0.02% | 0.93x |
| The Childrens Place | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
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WEBSITES
The PlayStation Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.
| Website | Composition | Index |
| truetrophies.com | 2.84% | 49.56x |
| powerpyx.com | 2.81% | 47.55x |
| square-enix-games.com | 1.03% | 46.04x |
| gearnuke.com | 1.57% | 45.38x |
| shacknews.com | 2.49% | 45.25x |
| gamecrate.com | 2.51% | 45.07x |
| activision.com | 1.09% | 44.62x |
| playstationtrophies.org | 4.52% | 43.11x |
| games-guides.com | 3.00% | 41.22x |
| mentalmars.com | 1.94% | 41.12x |
Composition Percentage:
The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 5.47% | 28.15x |
| Roleplay & Fantasy Games | 0.24% | 20.62x |
| Phone & Computer Game Downloaders | 0.33% | 20.58x |
| Anime | 5.52% | 19.32x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 18.99x |
| PC Gamers | 19.84% | 15.60x |
| Casual & Nintendo Gamers | 46.98% | 14.84x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 14.36x |
| Vaping | 0.23% | 14.12x |
| Magic & Games | 5.11% | 14.07x |
Composition Percentage:
The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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