Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 57.59% 32.34x
Video Gamers 40.56% 30.65x
Gamers 51.38% 30.60x
PokemonGo Fans 52.75% 29.29x
Video and Computer Gaming Enthusiasts 40.64% 29.03x
eSports Enthusiasts 47.02% 28.97x
Nintendo Enthusiasts 45.51% 26.98x
Call of Duty Enthusiasts 47.09% 26.55x
Destiny Video Game Fans 47.44% 25.23x
Anime Fans 40.96% 24.41x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.99x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 3.12% 45.95x
powerpyx.com 1.54% 43.68x
shacknews.com 1.33% 41.85x
gamecrate.com 1.57% 41.84x
games-guides.com 2.25% 40.75x
playstationtrophies.org 5.58% 40.52x
destinygamewiki.com 2.05% 40.49x
gearnuke.com 1.05% 39.26x
gamersheroes.com 15.52% 37.68x
mentalmars.com 2.01% 37.19x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.36% 24.67x
Roleplay & Fantasy Games 0.17% 17.97x
Phone & Computer Game Downloaders 0.15% 17.64x
Anime 4.68% 17.02x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 16.87x
Casual & Nintendo Gamers 47.62% 13.55x
PC Gamers 19.95% 13.00x
Magic & Games 5.64% 12.26x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 11.86x
Vaping 0.13% 11.02x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male