Dstillery Audiences

PLAYSTATION ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the PlayStation Enthusiasts Audience

Below you'll find more information about the PlayStation Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the PlayStation Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The PlayStation Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PlayStation Enthusiasts audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 57.33% 36.71x
Gamers 51.76% 36.23x
PokemonGo Fans 52.53% 35.17x
Video Gamers 42.06% 35.04x
Video and Computer Gaming Enthusiasts 41.09% 33.91x
eSports Enthusiasts 48.12% 33.35x
Nintendo Enthusiasts 47.02% 32.00x
Call of Duty Enthusiasts 47.17% 31.36x
Destiny Video Game Fans 47.27% 28.94x
Anime Fans 42.87% 27.90x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Interest attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PlayStation Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PlayStation Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.25x
American Eagle Outfitters 0.01% 1.20x
White House Black Market 0.01% 1.09x
Buckle 0.01% 1.01x
Mens Wearhouse 0.01% 1.00x
Victoria's Secret 0.02% 1.00x
Old Navy 0.02% 0.99x
Maurices 0.02% 0.98x
Journeys 0.02% 0.93x
The Childrens Place 0.01% 0.88x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Location attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The PlayStation Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PlayStation Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 2.84% 49.56x
powerpyx.com 2.81% 47.55x
square-enix-games.com 1.03% 46.04x
gearnuke.com 1.57% 45.38x
shacknews.com 2.49% 45.25x
gamecrate.com 2.51% 45.07x
activision.com 1.09% 44.62x
playstationtrophies.org 4.52% 43.11x
games-guides.com 3.00% 41.22x
mentalmars.com 1.94% 41.12x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Web attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PlayStation Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.47% 28.15x
Roleplay & Fantasy Games 0.24% 20.62x
Phone & Computer Game Downloaders 0.33% 20.58x
Anime 5.52% 19.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 18.99x
PC Gamers 19.84% 15.60x
Casual & Nintendo Gamers 46.98% 14.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 14.36x
Vaping 0.23% 14.12x
Magic & Games 5.11% 14.07x
Composition Percentage: The overlap percentage between the PlayStation Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the PlayStation Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PlayStation Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male