Dstillery Audiences

PLUMBERS

Audience Size: 4.3 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 48.39% 30.13x
DIYers 47.90% 29.51x
Product Manuals Researchers 45.26% 29.19x
Home Heating and Cooling Researchers 46.56% 29.00x
Home Exterior Design Enthusiasts 39.24% 26.78x
Contractors & Construction Professionals 45.41% 25.93x
Kitchen Stove Shoppers 39.49% 25.53x
New Homeowners 40.68% 24.76x
Light Bulb Shoppers 38.67% 24.45x
Lawn and Home Pest Control Researchers 35.96% 23.41x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.35x
Bonobos 0.01% 1.14x
Dressbarn 0.03% 1.14x
REI 0.01% 1.12x
Eddie Bauer 0.02% 1.08x
Chicos 0.05% 1.07x
Jos A. Bank Clothiers 0.04% 1.03x
Mens Wearhouse 0.06% 1.03x
Talbots 0.03% 1.02x
American Apparel 0.02% 1.02x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is watts.com.

Website Composition Index
watts.com 1.92% 37.31x
faucetdepot.com 1.05% 36.49x
contractortalk.com 9.19% 36.05x
ecmweb.com 1.12% 35.48x
acetool.com 1.14% 32.06x
heatinghelp.com 3.89% 32.06x
rinnai.us 1.58% 31.96x
efaucets.com 1.39% 31.66x
diychatroom.com 10.25% 31.24x
forums.jlconline.com 3.41% 31.15x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 24.15x
Home Improvement Contractor 1.01% 23.25x
Bathrooms & Plumbing 3.95% 22.50x
Power Tools 6.59% 21.70x
Rural Living 0.12% 21.65x
Home Furnishings 11.86% 20.24x
Lighting & Power 2.92% 19.54x
Machines & Industrial Supplies 4.46% 19.01x
Environmentally Friendly Cars 0.07% 17.70x
Flags & Trump 0.09% 17.18x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male