Dstillery Audiences

PLUMBERS

Audience Size: 1.6 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 28.97% 36.32x
DIYers 27.94% 33.01x
Home Exterior Design Enthusiasts 17.02% 31.77x
Wood Carving Enthusiasts 32.54% 29.21x
Power Tools Shoppers 35.75% 27.13x
Product Manuals Researchers 31.70% 23.78x
Contractors & Construction Professionals 34.99% 23.44x
Tire Shoppers 25.42% 22.87x
Patio Furniture Shoppers 21.11% 22.46x
LED Lighting Shoppers 24.88% 22.32x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.51x
Dressbarn 0.01% 1.36x
Maurices 0.04% 1.27x
Carhartt 0.09% 1.26x
LOFT 0.01% 1.23x
Lane Bryant 0.02% 1.21x
Mens Wearhouse 0.01% 1.19x
Journeys 0.03% 1.18x
Chicos 0.02% 1.18x
Buckle 0.02% 1.12x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is waterheaterhub.com.

Website Composition Index
waterheaterhub.com 2.04% 44.84x
contractortalk.com 6.45% 44.74x
forums.jlconline.com 2.43% 39.54x
diychatroom.com 16.05% 37.10x
electriciantalk.com 4.07% 34.77x
jlconline.com 4.01% 32.44x
finehomebuilding.com 11.34% 30.79x
askthebuilder.com 1.88% 28.50x
greenbuildingadvisor.com 3.93% 27.92x
painttalk.com 1.27% 27.46x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 0.86% 26.54x
Power Tools 1.29% 20.64x
Car Keys, Locks & Remotes 0.09% 17.44x
Machines & Industrial Supplies 0.11% 16.75x
Woodwork 2.38% 14.97x
Sports - Golf, Hunting, Fishing 0.07% 14.86x
Trucking 1.39% 14.73x
Garden Power Equipment 3.07% 14.44x
Do It Yourself 35.35% 13.68x
Grilling 0.32% 12.19x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male