Dstillery Audiences

PLUMBERS

Audience Size: 1.4 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 25.04% 49.48x
New Homeowners 41.92% 43.41x
Wood Carving Enthusiasts 28.01% 40.08x
Home Exterior Design Enthusiasts 18.28% 39.88x
Contractors & Construction Professionals 48.09% 38.39x
DIYers 32.60% 37.12x
Spa and Pool Owners 30.30% 31.60x
Power Tools Shoppers 42.62% 30.91x
Flooring Shoppers 22.94% 30.25x
Home Brewing Enthusiasts 15.00% 29.92x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.69x
Buckle 0.01% 1.41x
Old Navy 0.02% 1.40x
Journeys 0.01% 1.17x
American Eagle Outfitters 0.01% 1.01x
Zumiez 0.01% 0.98x
Gymboree 0.01% 0.89x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is contractortalk.com.

Website Composition Index
contractortalk.com 5.99% 66.23x
waterheaterhub.com 1.84% 65.69x
forums.jlconline.com 2.12% 56.90x
diychatroom.com 15.37% 54.71x
electriciantalk.com 3.92% 50.14x
jlconline.com 3.97% 44.19x
finehomebuilding.com 10.71% 43.52x
askthebuilder.com 1.54% 39.33x
thisoldhouse.com 2.24% 39.11x
greenbuildingadvisor.com 3.69% 37.92x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 0.93% 30.92x
Power Tools 1.02% 24.28x
Car Keys, Locks & Remotes 0.08% 23.71x
Sports - Golf, Hunting, Fishing 0.10% 22.78x
Garden Power Equipment 3.24% 19.79x
Machines & Industrial Supplies 0.10% 19.76x
Trucking 1.15% 19.34x
Bathrooms & Plumbing 0.10% 17.66x
Do It Yourself 31.15% 16.63x
Woodwork 1.93% 15.98x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male