Dstillery Audiences

PLUMBERS

Audience Size: 3.1 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 46.17% 37.25x
Home Heating and Cooling Researchers 43.40% 36.46x
Product Manuals Researchers 42.90% 35.37x
DIYers 48.56% 35.30x
Contractors & Construction Professionals 45.58% 34.42x
Home Exterior Design Enthusiasts 34.34% 32.07x
Light Bulb Shoppers 36.31% 30.76x
Kitchen Stove Shoppers 34.74% 30.57x
New Homeowners 41.56% 28.86x
Flooring Shoppers 37.40% 28.42x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.27x
Mens Wearhouse 0.54% 1.22x
REI 0.02% 1.19x
Eddie Bauer 0.03% 1.17x
White House Black Market 0.31% 1.16x
Buckle 0.24% 1.13x
Talbots 0.05% 1.08x
Johnston and Murphy 0.34% 1.08x
Express Outlets 0.01% 1.08x
Bonobos 0.07% 1.05x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is plumbingzone.com.

Website Composition Index
plumbingzone.com 1.06% 52.86x
heatinghelp.com 4.33% 47.24x
jrsmith.com 1.03% 45.90x
pmmag.com 1.05% 44.97x
nibco.com 1.47% 43.87x
faucetdepot.com 1.82% 42.65x
chicagofaucetshoppe.com 1.48% 42.57x
rheem.com 1.49% 42.21x
iccsafe.org 1.15% 41.18x
contractortalk.com 12.32% 40.55x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.06% 27.71x
Home Improvement Contractor 2.56% 25.08x
Power Tools 8.70% 24.46x
Bathrooms & Plumbing 6.61% 23.81x
Rural Living 0.20% 21.81x
Lighting & Power 4.36% 21.25x
Home Furnishings 18.80% 20.41x
Machines & Industrial Supplies 6.52% 19.23x
Woodwork 8.51% 17.65x
Flags & Trump 0.13% 17.33x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male