Dstillery Audiences

PLUMBERS

Audience Size: 3.8 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 43.90% 32.87x
DIYers 46.16% 31.85x
Power Tools Shoppers 49.51% 31.15x
Product Manuals Researchers 45.46% 30.45x
Home Exterior Design Enthusiasts 37.98% 28.92x
Kitchen Stove Shoppers 37.55% 27.42x
Contractors & Construction Professionals 44.58% 27.20x
New Homeowners 38.73% 25.99x
Light Bulb Shoppers 37.95% 24.96x
Lawn and Home Pest Control Researchers 35.22% 24.41x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.48x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.72x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is watts.com.

Website Composition Index
watts.com 1.67% 47.00x
hvac-talk.com 2.08% 44.06x
plumbingzone.com 1.04% 41.51x
ecmweb.com 1.03% 40.76x
acetool.com 1.02% 39.82x
rinnai.us 1.39% 39.41x
contractortalk.com 11.29% 38.01x
trick-tools.com 1.00% 37.27x
ecmag.com 1.47% 35.79x
toolpartsdirect.com 1.19% 35.55x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 2.89% 28.32x
Power Tools 5.93% 26.27x
Lighting & Power 2.55% 26.19x
Home Furnishings 9.80% 25.15x
Machines & Industrial Supplies 3.76% 24.63x
Home Improvement Contractor 0.20% 24.60x
Flags & Trump 0.10% 24.39x
Rural Living 0.05% 23.83x
Home Remodeling 2.12% 21.27x
Amateur Radios 3.40% 19.52x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male