Dstillery Audiences

PLUMBERS

Audience Size: 3.5 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 44.98% 31.54x
DIYers 45.26% 30.42x
Power Tools Shoppers 49.08% 29.97x
Product Manuals Researchers 43.87% 28.84x
Home Exterior Design Enthusiasts 37.34% 28.10x
Contractors & Construction Professionals 42.51% 26.65x
Kitchen Stove Shoppers 35.23% 25.96x
New Homeowners 37.67% 23.80x
Flooring Shoppers 33.03% 23.64x
Home Brewing Enthusiasts 35.28% 23.29x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.58x
American Eagle Outfitters 0.01% 1.55x
Maurices 0.02% 1.43x
Carhartt 0.21% 1.32x
Old Navy 0.02% 1.23x
Victoria's Secret 0.01% 1.10x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is watts.com.

Website Composition Index
watts.com 1.21% 49.05x
hvac-talk.com 1.56% 44.37x
plumbingzone.com 1.02% 42.26x
rinnai.us 1.04% 41.38x
ecmag.com 1.09% 38.82x
contractortalk.com 11.91% 37.13x
heatinghelp.com 4.79% 36.31x
decks.com 1.84% 35.15x
garagejournal.com 4.98% 35.09x
greenpartstore.com 1.32% 34.53x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 1.95% 27.10x
Lighting & Power 1.87% 26.39x
Power Tools 5.04% 24.99x
Machines & Industrial Supplies 2.84% 24.86x
Rural Living 0.04% 24.69x
Home Furnishings 7.38% 24.52x
Home Improvement Contractor 0.11% 23.04x
Environmentally Friendly Cars 0.03% 21.34x
Texas Off-Roading 0.08% 20.50x
Amateur Radios 2.50% 20.15x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male