Dstillery Audiences

PLUMBERS

Audience Size: 3 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 41.22% 38.85x
DIYers 40.29% 35.20x
Power Tools Shoppers 47.02% 34.99x
Home Exterior Design Enthusiasts 33.86% 34.15x
Product Manuals Researchers 40.64% 34.08x
Kitchen Stove Shoppers 35.18% 30.55x
Contractors & Construction Professionals 41.58% 29.27x
Moving Truck Rental Researchers 33.07% 28.56x
Subaru Vehicle Shoppers 29.92% 28.31x
Home Brewing Enthusiasts 32.23% 28.27x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.32x
Carhartt 0.14% 1.27x
American Eagle Outfitters 0.01% 1.22x
Mens Wearhouse 0.01% 1.14x
Buckle 0.01% 1.13x
Old Navy 0.02% 1.11x
Journeys 0.02% 1.10x
Express 0.01% 1.02x
Victoria's Secret 0.02% 0.96x
The Childrens Place 0.01% 0.88x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is dewalt.com.

Website Composition Index
dewalt.com 2.04% 44.07x
machinerytrader.com 1.92% 43.50x
contractortalk.com 8.40% 43.05x
constructionprotips.com 1.37% 42.80x
deltafaucet.com 1.32% 40.91x
iccsafe.org 1.11% 40.66x
engineeringtoolbox.com 1.32% 40.64x
forums.jlconline.com 3.93% 38.52x
deckmagazine.com 1.52% 37.65x
diychatroom.com 12.79% 37.50x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.77% 31.02x
Bathrooms & Plumbing 0.56% 30.48x
Machines & Industrial Supplies 1.18% 29.34x
Home Furnishings 3.32% 26.52x
Amateur Radios 0.88% 25.14x
Auctions & Repossessions 0.30% 24.07x
Auto Body Upkeep & Repair Researchers 1.14% 23.31x
Power Tools 2.96% 22.50x
Garden Power Equipment 4.03% 22.34x
Canadian Construction & Renovation Research Cluster 0.11% 22.30x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male