Explore the Plumbers Audience
Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Plumbers audience.
INTERESTS
The Plumbers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 43.90% | 32.87x |
| DIYers | 46.16% | 31.85x |
| Power Tools Shoppers | 49.51% | 31.15x |
| Product Manuals Researchers | 45.46% | 30.45x |
| Home Exterior Design Enthusiasts | 37.98% | 28.92x |
| Kitchen Stove Shoppers | 37.55% | 27.42x |
| Contractors & Construction Professionals | 44.58% | 27.20x |
| New Homeowners | 38.73% | 25.99x |
| Light Bulb Shoppers | 37.95% | 24.96x |
| Lawn and Home Pest Control Researchers | 35.22% | 24.41x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Curious about what else the Plumbers audience is interested in?
Sign Up
APPAREL RETAILERS
The Plumbers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 1.48x |
| Old Navy | 0.01% | 0.99x |
| Mens Wearhouse | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Want to find more of the Plumbers audience in the real world?
Sign Up
WEBSITES
The Plumbers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plumbers audience is watts.com.
| Website | Composition | Index |
| watts.com | 1.67% | 47.00x |
| hvac-talk.com | 2.08% | 44.06x |
| plumbingzone.com | 1.04% | 41.51x |
| ecmweb.com | 1.03% | 40.76x |
| acetool.com | 1.02% | 39.82x |
| rinnai.us | 1.39% | 39.41x |
| contractortalk.com | 11.29% | 38.01x |
| trick-tools.com | 1.00% | 37.27x |
| ecmag.com | 1.47% | 35.79x |
| toolpartsdirect.com | 1.19% | 35.55x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Want to see more of the websites the Plumbers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 2.89% | 28.32x |
| Power Tools | 5.93% | 26.27x |
| Lighting & Power | 2.55% | 26.19x |
| Home Furnishings | 9.80% | 25.15x |
| Machines & Industrial Supplies | 3.76% | 24.63x |
| Home Improvement Contractor | 0.20% | 24.60x |
| Flags & Trump | 0.10% | 24.39x |
| Rural Living | 0.05% | 23.83x |
| Home Remodeling | 2.12% | 21.27x |
| Amateur Radios | 3.40% | 19.52x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Want to see more of the Content Affinities the Plumbers audience visits?
Sign Up
DEMOGRAPHICS
The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Plumbers audience?
Sign Up