Dstillery Audiences

PLUMBERS

Audience Size: 3.2 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 39.34% 29.47x
Product Manuals Researchers 33.30% 28.66x
Home Heating and Cooling Researchers 42.04% 28.22x
DIYers 42.68% 25.77x
Home Exterior Design Enthusiasts 35.10% 24.76x
Contractors & Construction Professionals 39.31% 23.55x
Home Brewing Enthusiasts 26.62% 22.79x
Kitchen Stove Shoppers 35.36% 22.67x
Lawn and Home Pest Control Researchers 27.63% 21.67x
Light Bulb Shoppers 31.44% 21.36x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.42x
Mens Wearhouse 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.29x
Carhartt 0.21% 1.26x
Zumiez 0.01% 1.24x
Lane Bryant 0.01% 1.20x
Chicos 0.01% 1.16x
Journeys 0.02% 1.14x
American Eagle Outfitters 0.01% 1.09x
Maurices 0.02% 1.08x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is contractortalk.com.

Website Composition Index
contractortalk.com 9.43% 34.92x
decks.com 1.02% 33.62x
dewalt.com 3.17% 32.84x
heatinghelp.com 3.85% 32.73x
diychatroom.com 13.07% 32.30x
machinerytrader.com 2.75% 32.19x
forums.jlconline.com 4.26% 32.00x
americanstandard-us.com 1.58% 31.99x
constructionprotips.com 2.12% 31.45x
deltafaucet.com 2.17% 31.10x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.93% 21.89x
Texas Off-Roading 0.04% 21.60x
Lighting & Power 1.03% 20.42x
Machines & Industrial Supplies 1.56% 20.18x
Home Furnishings 4.36% 19.31x
Power Tools 3.28% 18.89x
Amateur Radios 1.26% 16.71x
Home Improvement Contractor 0.04% 16.66x
Auto Body Upkeep & Repair Researchers 1.65% 16.49x
Auctions & Repossessions 0.40% 15.83x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male