Dstillery Audiences

PLUMBERS

Audience Size: 4.2 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 49.88% 37.95x
DIYers 49.40% 36.60x
Product Manuals Researchers 47.37% 36.12x
Home Heating and Cooling Researchers 49.05% 35.77x
Home Exterior Design Enthusiasts 39.69% 33.68x
Contractors & Construction Professionals 45.65% 32.91x
Kitchen Stove Shoppers 39.33% 32.57x
New Homeowners 42.75% 30.62x
Light Bulb Shoppers 40.51% 30.58x
Spa and Pool Owners 37.73% 29.74x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.41x
Talbots 0.03% 1.39x
Ann Taylor 0.01% 1.09x
Buckle 0.04% 1.09x
Dressbarn 0.02% 1.08x
Jos A. Bank Clothiers 0.03% 1.07x
Chicos 0.03% 1.05x
Mens Wearhouse 0.04% 1.03x
Aeropostale 0.04% 1.01x
Hollister 0.03% 1.00x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is nibco.com.

Website Composition Index
nibco.com 1.18% 47.99x
chicagofaucetshoppe.com 1.12% 45.85x
contractortalk.com 9.91% 45.60x
bobistheoilguy.com 1.15% 43.92x
faucetdepot.com 1.26% 43.62x
ecmweb.com 1.37% 43.43x
watts.com 2.30% 43.05x
heatinghelp.com 3.69% 42.27x
diychatroom.com 10.00% 39.35x
efaucets.com 1.67% 39.30x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 27.54x
Home Improvement Contractor 1.26% 26.41x
Rural Living 0.14% 25.41x
Bathrooms & Plumbing 4.54% 24.97x
Power Tools 6.98% 24.27x
Home Furnishings 13.04% 22.53x
Lighting & Power 3.19% 21.15x
Machines & Industrial Supplies 4.95% 20.48x
Flags & Trump 0.10% 19.89x
Environmentally Friendly Cars 0.07% 18.70x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male