Dstillery Audiences

PLUMBERS

Audience Size: 3.1 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 40.37% 31.51x
DIYers 38.91% 29.12x
Power Tools Shoppers 42.43% 27.99x
Home Exterior Design Enthusiasts 30.47% 26.82x
Product Manuals Researchers 36.28% 25.25x
Kitchen Stove Shoppers 30.90% 24.97x
Contractors & Construction Professionals 40.03% 24.31x
Home Brewing Enthusiasts 29.49% 22.05x
Flooring Shoppers 28.94% 21.78x
Subaru Vehicle Shoppers 26.34% 21.75x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is heatinghelp.com.

Website Composition Index
heatinghelp.com 2.79% 42.73x
contractortalk.com 9.02% 39.71x
waterheaterhub.com 3.77% 35.79x
forums.jlconline.com 3.96% 35.76x
diychatroom.com 16.03% 34.46x
tractorhouse.com 1.21% 33.99x
electriciantalk.com 4.44% 32.06x
finehomebuilding.com 11.39% 31.42x
jlconline.com 5.00% 30.14x
askthebuilder.com 3.85% 29.72x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.25% 28.59x
Lighting & Power 0.33% 26.23x
Home Furnishings 2.05% 24.95x
Electronic Cabling 0.07% 24.94x
Machines & Industrial Supplies 0.49% 24.27x
Auctions & Repossessions 0.12% 23.17x
Amateur Radios 0.30% 21.07x
Canadian Construction & Renovation Research Cluster 0.04% 19.69x
Professional Audio Visual 0.06% 19.55x
Power Tools 2.77% 19.26x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male