Dstillery Audiences

PLUMBERS

Audience Size: 2.9 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 39.06% 34.35x
DIYers 37.89% 31.31x
Power Tools Shoppers 42.21% 29.67x
Home Exterior Design Enthusiasts 30.21% 28.91x
Kitchen Stove Shoppers 30.21% 26.65x
Product Manuals Researchers 36.95% 26.06x
Contractors & Construction Professionals 40.19% 25.71x
Home Brewing Enthusiasts 28.02% 23.18x
Subaru Vehicle Shoppers 26.02% 23.12x
Flooring Shoppers 27.96% 22.98x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Gap.

Location Composition Index
Gap 0.03% 1.37x
J. Crew 0.02% 1.25x
Eddie Bauer 0.01% 1.21x
Gymboree 0.02% 1.16x
Carhartt 0.26% 1.14x
Buckle 0.03% 1.14x
White House Black Market 0.02% 1.13x
Talbots 0.02% 1.13x
Michael Kors 0.01% 1.12x
Maurices 0.04% 1.11x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is heatinghelp.com.

Website Composition Index
heatinghelp.com 2.08% 46.33x
contractortalk.com 8.66% 42.29x
waterheaterhub.com 3.26% 39.22x
forums.jlconline.com 3.66% 38.37x
diychatroom.com 17.08% 35.04x
electriciantalk.com 4.50% 33.60x
diytileguy.com 1.06% 33.09x
finehomebuilding.com 11.37% 32.50x
jlconline.com 4.99% 32.13x
askthebuilder.com 3.57% 31.61x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.14% 28.54x
Lighting & Power 0.20% 27.88x
Home Furnishings 1.39% 27.10x
Auctions & Repossessions 0.06% 24.13x
Robotics 0.05% 23.61x
Amateur Radios 0.15% 22.75x
Machines & Industrial Supplies 0.30% 21.98x
Auto Body Upkeep & Repair Researchers 0.36% 19.92x
Power Tools 2.57% 19.91x
Car Keys, Locks & Remotes 0.27% 19.49x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male