Dstillery Audiences

PLUMBERS

Audience Size: 2.8 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 40.47% 34.62x
DIYers 39.33% 31.71x
Power Tools Shoppers 44.31% 30.56x
Home Exterior Design Enthusiasts 30.57% 29.88x
Product Manuals Researchers 38.00% 28.57x
Kitchen Stove Shoppers 31.16% 27.52x
Contractors & Construction Professionals 40.61% 27.11x
Moving Truck Rental Researchers 30.80% 24.57x
Home Brewing Enthusiasts 29.68% 24.40x
Flooring Shoppers 29.63% 24.21x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is dewalt.com.

Website Composition Index
dewalt.com 1.36% 45.31x
machinerytrader.com 1.30% 44.84x
heatinghelp.com 3.79% 43.17x
contractortalk.com 9.32% 43.00x
deckmagazine.com 1.14% 41.31x
forums.jlconline.com 4.28% 38.32x
stihlusa.com 1.42% 38.05x
truckpaper.com 1.15% 37.76x
tractorhouse.com 2.04% 37.52x
diychatroom.com 15.62% 37.16x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.35% 30.84x
Lighting & Power 0.47% 27.91x
Machines & Industrial Supplies 0.68% 27.22x
Home Furnishings 2.60% 26.09x
Auctions & Repossessions 0.20% 24.58x
Professional Audio Visual 0.08% 24.39x
Electronic Cabling 0.10% 23.41x
Auto Body Upkeep & Repair Researchers 0.76% 22.78x
Tattoos & Costumes 0.06% 22.41x
Amateur Radios 0.47% 22.33x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male