Explore the Plumbers Audience
Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Plumbers audience.
INTERESTS
The Plumbers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 41.22% | 38.85x |
| DIYers | 40.29% | 35.20x |
| Power Tools Shoppers | 47.02% | 34.99x |
| Home Exterior Design Enthusiasts | 33.86% | 34.15x |
| Product Manuals Researchers | 40.64% | 34.08x |
| Kitchen Stove Shoppers | 35.18% | 30.55x |
| Contractors & Construction Professionals | 41.58% | 29.27x |
| Moving Truck Rental Researchers | 33.07% | 28.56x |
| Subaru Vehicle Shoppers | 29.92% | 28.31x |
| Home Brewing Enthusiasts | 32.23% | 28.27x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
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APPAREL RETAILERS
The Plumbers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plumbers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.32x |
| Carhartt | 0.14% | 1.27x |
| American Eagle Outfitters | 0.01% | 1.22x |
| Mens Wearhouse | 0.01% | 1.14x |
| Buckle | 0.01% | 1.13x |
| Old Navy | 0.02% | 1.11x |
| Journeys | 0.02% | 1.10x |
| Express | 0.01% | 1.02x |
| Victoria's Secret | 0.02% | 0.96x |
| The Childrens Place | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
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WEBSITES
The Plumbers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plumbers audience is dewalt.com.
| Website | Composition | Index |
| dewalt.com | 2.04% | 44.07x |
| machinerytrader.com | 1.92% | 43.50x |
| contractortalk.com | 8.40% | 43.05x |
| constructionprotips.com | 1.37% | 42.80x |
| deltafaucet.com | 1.32% | 40.91x |
| iccsafe.org | 1.11% | 40.66x |
| engineeringtoolbox.com | 1.32% | 40.64x |
| forums.jlconline.com | 3.93% | 38.52x |
| deckmagazine.com | 1.52% | 37.65x |
| diychatroom.com | 12.79% | 37.50x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plumbers audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.77% | 31.02x |
| Bathrooms & Plumbing | 0.56% | 30.48x |
| Machines & Industrial Supplies | 1.18% | 29.34x |
| Home Furnishings | 3.32% | 26.52x |
| Amateur Radios | 0.88% | 25.14x |
| Auctions & Repossessions | 0.30% | 24.07x |
| Auto Body Upkeep & Repair Researchers | 1.14% | 23.31x |
| Power Tools | 2.96% | 22.50x |
| Garden Power Equipment | 4.03% | 22.34x |
| Canadian Construction & Renovation Research Cluster | 0.11% | 22.30x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
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DEMOGRAPHICS
The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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