Dstillery Audiences

PLUMBERS

Audience Size: 2.7 Million Devices

Explore the Plumbers Audience

Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Plumbers audience.

Dstillery Crafted Audiences

INTERESTS

The Plumbers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plumbers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 47.15% 59.10x
Home Heating and Cooling Researchers 44.88% 58.43x
DIYers 47.09% 57.29x
Product Manuals Researchers 43.50% 56.46x
Contractors & Construction Professionals 45.57% 56.21x
Home Exterior Design Enthusiasts 34.94% 50.60x
Light Bulb Shoppers 37.39% 48.04x
New Homeowners 39.92% 46.29x
Kitchen Stove Shoppers 35.83% 45.79x
Flooring Shoppers 36.80% 44.79x
Composition Percentage: The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plumbers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plumbers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.30x
Jos A. Bank Clothiers 0.31% 1.26x
Eddie Bauer 0.02% 1.19x
Mens Wearhouse 0.47% 1.18x
Chicos 0.07% 1.13x
Buckle 0.14% 1.09x
The North Face 0.02% 1.08x
Bonobos 0.05% 1.07x
Ralph Lauren 0.02% 1.06x
Johnston and Murphy 0.11% 1.03x
Composition Percentage: The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plumbers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plumbers audience is plumbingzone.com.

Website Composition Index
plumbingzone.com 1.32% 94.51x
sharkbite.com 1.40% 78.58x
pmengineer.com 1.05% 77.83x
heatinghelp.com 6.23% 74.73x
pmmag.com 1.32% 74.62x
nibco.com 1.80% 74.10x
milwaukeetool.com 1.36% 72.17x
chicagofaucetshoppe.com 1.84% 71.14x
rheem.com 2.15% 68.69x
faucetdepot.com 2.38% 68.35x
Composition Percentage: The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plumbers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.08% 37.31x
Home Improvement Contractor 3.39% 32.26x
Power Tools 10.00% 30.89x
Bathrooms & Plumbing 7.95% 30.80x
Rural Living 0.26% 28.10x
Lighting & Power 5.20% 27.65x
Home Furnishings 21.77% 26.37x
Machines & Industrial Supplies 7.50% 24.16x
Woodwork 9.67% 21.95x
Flags & Trump 0.15% 21.71x
Composition Percentage: The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male