Explore the Plumbers Audience
Below you'll find more information about the Plumbers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plumbers audience.
INTERESTS
The Plumbers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plumbers audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 44.98% | 31.54x |
| DIYers | 45.26% | 30.42x |
| Power Tools Shoppers | 49.08% | 29.97x |
| Product Manuals Researchers | 43.87% | 28.84x |
| Home Exterior Design Enthusiasts | 37.34% | 28.10x |
| Contractors & Construction Professionals | 42.51% | 26.65x |
| Kitchen Stove Shoppers | 35.23% | 25.96x |
| New Homeowners | 37.67% | 23.80x |
| Flooring Shoppers | 33.03% | 23.64x |
| Home Brewing Enthusiasts | 35.28% | 23.29x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Interest attribute.
Index: A comparison of the Plumbers audience to the internet population.
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APPAREL RETAILERS
The Plumbers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plumbers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.58x |
| American Eagle Outfitters | 0.01% | 1.55x |
| Maurices | 0.02% | 1.43x |
| Carhartt | 0.21% | 1.32x |
| Old Navy | 0.02% | 1.23x |
| Victoria's Secret | 0.01% | 1.10x |
| Mens Wearhouse | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Location attribute.
Index: A comparison of the Plumbers audience to the internet population.
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WEBSITES
The Plumbers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plumbers audience is watts.com.
| Website | Composition | Index |
| watts.com | 1.21% | 49.05x |
| hvac-talk.com | 1.56% | 44.37x |
| plumbingzone.com | 1.02% | 42.26x |
| rinnai.us | 1.04% | 41.38x |
| ecmag.com | 1.09% | 38.82x |
| contractortalk.com | 11.91% | 37.13x |
| heatinghelp.com | 4.79% | 36.31x |
| decks.com | 1.84% | 35.15x |
| garagejournal.com | 4.98% | 35.09x |
| greenpartstore.com | 1.32% | 34.53x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Web attribute.
Index: A comparison of the Plumbers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plumbers audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 1.95% | 27.10x |
| Lighting & Power | 1.87% | 26.39x |
| Power Tools | 5.04% | 24.99x |
| Machines & Industrial Supplies | 2.84% | 24.86x |
| Rural Living | 0.04% | 24.69x |
| Home Furnishings | 7.38% | 24.52x |
| Home Improvement Contractor | 0.11% | 23.04x |
| Environmentally Friendly Cars | 0.03% | 21.34x |
| Texas Off-Roading | 0.08% | 20.50x |
| Amateur Radios | 2.50% | 20.15x |
Composition Percentage:
The overlap percentage between the Plumbers audience and the Content Affinity attribute.
Index: A comparison of the Plumbers audience to the internet population.
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DEMOGRAPHICS
The Plumbers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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