Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.1 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 21.46% 13.04x
Bed & Bath Shoppers 20.21% 11.58x
Kids Clothing Shoppers 20.05% 10.94x
Home Goods Supercenter Shoppers 15.29% 10.05x
Home Rug Shoppers 15.34% 10.03x
Discount Big Box Shoppers 14.51% 9.99x
Fragrance Shoppers 20.35% 9.79x
Budget Grocery Shoppers 15.42% 9.76x
Engagement Ring Shoppers 18.13% 9.65x
Intimates Shoppers 17.80% 9.61x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.32x
The Childrens Place 0.07% 1.31x
Dressbarn 0.05% 1.28x
Charlotte Russe 0.02% 1.21x
Journeys 0.04% 1.14x
Belk 0.01% 1.14x
Old Navy 0.07% 1.11x
Hollister 0.02% 1.10x
Columbia 0.01% 1.09x
Jos A. Bank Clothiers 0.16% 1.09x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 17.08% 81.33x
citychiconline.com 3.14% 76.45x
fashiontofigure.com 2.21% 67.05x
loralette.com 2.04% 63.46x
avenue.com 17.01% 63.35x
ullapopken.com 1.00% 61.58x
dressbarn.com 2.02% 45.96x
curvysense.com 1.08% 44.53x
charlotterusse.com 2.62% 42.53x
catofashions.com 4.93% 39.68x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 21.38% 19.30x
Shopping Catalogs 3.02% 10.70x
African-American Hair 5.03% 10.70x
As Seen On TV Products 0.09% 10.66x
Beach & Intimate Wear 1.12% 9.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.35% 9.75x
Home Decoration - Crafts & Kids 1.64% 9.39x
Fashion & Retail 18.23% 9.02x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.40% 8.95x
Discount Shopping 3.65% 8.85x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female