Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 1.2 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 13.42% 45.68x
Makeup Researchers 30.46% 41.80x
Curly Hair Care Shoppers 29.25% 38.86x
Valentines Day Celebrators 20.47% 36.13x
Bargain Shopping Researchers 9.43% 32.64x
Skin Care Researchers 21.34% 32.06x
Kids Clothing Shoppers 20.08% 31.04x
Apartment Furniture Shoppers 16.19% 30.24x
Women's Fashion Magazine Readers 16.41% 30.01x
Migraine Researchers 15.20% 30.01x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Hollister.

Location Composition Index
Hollister 0.01% 1.55x
Jos A. Bank Clothiers 0.01% 1.44x
Lane Bryant 0.01% 1.29x
Dressbarn 0.01% 1.22x
White House Black Market 0.02% 1.17x
Old Navy 0.03% 1.15x
Aeropostale 0.02% 1.14x
Urban Outfitters 0.02% 1.11x
Maurices 0.04% 1.10x
Mens Wearhouse 0.02% 1.09x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is alexawebb.com.

Website Composition Index
alexawebb.com 2.23% 92.33x
thecurvyfashionista.com 1.89% 69.52x
catofashions.com 4.09% 61.00x
perfectlypriscilla.com 1.59% 49.89x
revelist.com 1.14% 44.68x
wardrobeoxygen.com 1.99% 44.18x
corporette.com 1.70% 42.58x
forbigandheavypeople.com 1.27% 41.48x
mentedcosmetics.com 1.34% 39.92x
thereal.com 1.01% 39.62x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.14% 22.64x
Bridal Fashion 0.14% 20.50x
Teen Hair 0.86% 19.45x
Perfume, Makeup & Cosmetics 0.33% 19.06x
Beauty & Cosmetics 0.25% 18.87x
Unique & Personalized Fashion 0.29% 17.56x
Numerology & Astrology 0.16% 16.91x
Travel, Food, Fashion & Fitness 1.53% 15.69x
Cakes & Sweets 0.25% 13.41x
DIY Decoration & Furniture 2.08% 13.09x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female