Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.1 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 15.90% 12.50x
Bed & Bath Shoppers 22.07% 11.86x
Kids Clothing Shoppers 19.43% 11.13x
Discount Big Box Shoppers 14.54% 10.47x
Fragrance Shoppers 21.35% 10.33x
Budget Grocery Shoppers 16.13% 10.33x
Engagement Ring Shoppers 19.09% 10.09x
Intimates Shoppers 20.01% 9.75x
Home Decor Shoppers 14.12% 9.64x
Italian Chain Restaurant Eaters 16.74% 9.59x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.

Location Composition Index
Belk 0.02% 1.53x
Charlotte Russe 0.02% 1.30x
The Childrens Place 0.06% 1.26x
Lane Bryant 0.05% 1.22x
Old Navy 0.06% 1.15x
Ann Taylor 0.02% 1.12x
Express Outlets 0.00% 1.11x
Dressbarn 0.04% 1.10x
American Eagle Outfitters 0.05% 1.06x
Talbots 0.05% 1.05x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 17.88% 80.22x
citychiconline.com 3.03% 75.08x
fashiontofigure.com 1.74% 63.42x
loralette.com 2.17% 61.80x
ullapopken.com 1.18% 59.93x
avenue.com 18.14% 59.63x
dressbarn.com 2.80% 44.05x
charlotterusse.com 3.83% 41.61x
curvysense.com 1.26% 41.07x
especiallyyours.com 1.95% 36.49x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 23.33% 18.66x
African-American Hair 5.77% 10.80x
Shopping Catalogs 3.58% 10.80x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 10.12x
As Seen On TV Products 0.11% 10.08x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.40% 9.75x
Beach & Intimate Wear 1.43% 9.70x
Home Decoration - Crafts & Kids 1.90% 9.52x
Higher-End Fashion Brands 1.83% 8.82x
Fashion & Retail 20.65% 8.50x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female