Explore the Plus Size Women Audience
Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Plus Size Women audience.
INTERESTS
The Plus Size Women audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.
| Interest | Composition | Index |
| Kids Clothing Shoppers | 13.86% | 7.32x |
| Wig Shoppers | 11.63% | 6.41x |
| Christmas Celebration Researchers | 11.57% | 6.06x |
| Home Rug Shoppers | 8.17% | 5.79x |
| Home Goods Supercenter Shoppers | 8.17% | 5.79x |
| Bed & Bath Shoppers | 9.27% | 5.66x |
| Sweepstakes Enthusiasts | 9.03% | 5.09x |
| Home Decor Shoppers | 6.71% | 4.76x |
| Fragrance Shoppers | 9.23% | 4.71x |
| Casual Dining Restaurant Researchers | 7.36% | 4.62x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Curious about what else the Plus Size Women audience is interested in?
Sign Up
APPAREL RETAILERS
The Plus Size Women audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plus Size Women audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.25x |
| Maurices | 0.01% | 1.19x |
| Carhartt | 0.14% | 1.10x |
| Old Navy | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Want to find more of the Plus Size Women audience in the real world?
Sign Up
WEBSITES
The Plus Size Women audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.
| Website | Composition | Index |
| ashleystewart.com | 3.78% | 26.09x |
| avenue.com | 2.88% | 20.23x |
| catofashions.com | 3.49% | 14.63x |
| lovelywholesale.com | 1.38% | 10.41x |
| rosewe.com | 1.58% | 9.15x |
| rotita.com | 1.01% | 8.41x |
| tbdress.com | 1.93% | 7.94x |
| nyandcompany.com | 2.25% | 7.90x |
| blair.com | 2.02% | 7.61x |
| thekitchenismyplayground.com | 2.34% | 7.26x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Want to see more of the websites the Plus Size Women audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 4.79% | 11.23x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 6.38x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 6.20x |
| Arts & Crafts | 0.12% | 6.00x |
| Fashion & Retail | 2.89% | 5.98x |
| African-American Hair | 0.98% | 5.70x |
| Shopping Catalogs | 0.38% | 5.21x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 4.98x |
| Home Decoration - Crafts & Kids | 0.22% | 4.88x |
| Party Suppliers | 1.01% | 4.33x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Want to see more of the Content Affinities the Plus Size Women audience visits?
Sign Up
DEMOGRAPHICS
The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Plus Size Women audience?
Sign Up