Explore the Plus Size Women Audience
Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Plus Size Women audience.
INTERESTS
The Plus Size Women audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 20.01% | 13.77x |
| Kids Clothing Shoppers | 20.44% | 12.25x |
| Bed & Bath Shoppers | 17.91% | 11.14x |
| Home Rug Shoppers | 14.20% | 10.43x |
| Home Goods Supercenter Shoppers | 14.21% | 10.43x |
| Teen Girl Clothing Shoppers | 19.29% | 10.07x |
| Fragrance Shoppers | 17.08% | 9.94x |
| Christmas Celebration Researchers | 18.45% | 9.60x |
| Sweepstakes Enthusiasts | 13.78% | 9.44x |
| Budget Grocery Shoppers | 11.60% | 9.30x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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APPAREL RETAILERS
The Plus Size Women audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.38x |
| Mens Wearhouse | 0.41% | 1.20x |
| Buckle | 0.23% | 1.19x |
| Lane Bryant | 0.04% | 1.16x |
| Dressbarn | 0.05% | 1.16x |
| Jos A. Bank Clothiers | 0.23% | 1.13x |
| White House Black Market | 0.26% | 1.08x |
| The Childrens Place | 0.08% | 1.07x |
| Brooks Brothers | 0.02% | 1.07x |
| Express | 0.07% | 1.06x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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WEBSITES
The Plus Size Women audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.
| Website | Composition | Index |
| roamans.com | 2.60% | 43.24x |
| ashleystewart.com | 13.48% | 42.38x |
| fashiontofigure.com | 2.91% | 38.72x |
| citychiconline.com | 1.06% | 38.59x |
| loralette.com | 1.17% | 35.90x |
| avenue.com | 12.06% | 34.95x |
| additionelle.com | 1.80% | 28.05x |
| catofashions.com | 1.95% | 24.60x |
| penningtons.com | 1.67% | 23.88x |
| especiallyyours.com | 1.47% | 21.86x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 14.11% | 14.36x |
| African-American Hair | 2.94% | 8.16x |
| Shopping Catalogs | 1.42% | 8.15x |
| Fashion & Retail | 11.97% | 7.73x |
| Beach & Intimate Wear | 0.41% | 7.32x |
| Home Decoration - Crafts & Kids | 0.90% | 6.94x |
| ISPs & Local Services | 0.03% | 6.81x |
| Discount Shopping | 1.54% | 6.71x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 6.39x |
| Higher-End Fashion Brands | 0.48% | 6.34x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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DEMOGRAPHICS
The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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