Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 1.7 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 21.31% 42.22x
Makeup Researchers 33.53% 39.93x
Kids Clothing Shoppers 11.24% 36.26x
Apartment Furniture Shoppers 9.46% 35.06x
Trendy Shoe Shoppers 22.71% 33.38x
Discount Womens Shoes Shoppers 14.07% 33.35x
Skin Care Researchers 25.80% 32.68x
Beauty & Skincare Buyers 30.26% 32.13x
Department Store Shoppers 13.06% 32.01x
Big & Tall Men 21.28% 31.39x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.42x
Gymboree 0.01% 1.22x
Maurices 0.03% 1.22x
Zumiez 0.01% 1.04x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is alexawebb.com.

Website Composition Index
alexawebb.com 1.41% 76.47x
catofashions.com 1.63% 55.84x
thecurvyfashionista.com 1.09% 54.83x
wardrobeoxygen.com 1.36% 40.47x
corporette.com 1.17% 37.97x
40plusstyle.com 1.50% 34.36x
bckonline.com 3.74% 33.96x
petitedressing.com 1.65% 27.90x
coilsandglory.com 1.18% 27.17x
stayglam.com 1.41% 25.77x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.22% 23.09x
Bridal Fashion 0.07% 22.50x
Perfume, Makeup & Cosmetics 0.33% 17.87x
Unique & Personalized Fashion 0.19% 17.78x
African-American Hair 0.08% 17.13x
Vegans & Animal Welfare 0.08% 15.87x
Travel, Food, Fashion & Fitness 1.12% 15.66x
Comedy Content 0.10% 14.18x
DIY Decoration & Furniture 1.85% 13.51x
Cakes & Sweets 0.20% 12.28x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female