Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 5.1 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 9.38% 5.07x
Christmas Celebration Researchers 9.34% 4.58x
Holiday Season Department Store Deal Shoppers 4.40% 3.77x
Sweepstakes Enthusiasts 6.48% 3.75x
Wig Shoppers 6.25% 3.49x
Order-in Eaters 6.78% 3.30x
Trivia Enthusiasts 4.91% 3.16x
Scrubs Uniforms Shoppers 5.66% 3.03x
Embroidery Enthusiasts 5.11% 3.01x
Black Friday Deal Aggregator Shoppers 5.24% 2.99x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Hollister.

Location Composition Index
Hollister 0.01% 1.24x
Lane Bryant 0.02% 1.20x
Old Navy 0.04% 1.19x
Maurices 0.04% 1.18x
Aeropostale 0.02% 1.13x
Dressbarn 0.02% 1.12x
Journeys 0.03% 1.11x
Talbots 0.01% 1.10x
Carhartt 0.21% 1.08x
Forever 21 0.01% 1.08x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is catofashions.com.

Website Composition Index
catofashions.com 3.03% 12.72x
zulily.com 7.45% 6.06x
mediafire.com 1.08% 5.67x
smartschoolhouse.com 1.94% 4.95x
melissassouthernstylekitchen.com 2.02% 4.79x
stylecraze.com 2.78% 4.63x
scamadviser.com 2.06% 4.60x
6pm.com 1.71% 4.38x
pinterest.com 2.50% 4.32x
dinnersdishesanddesserts.com 1.06% 4.31x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.19% 8.39x
Online Learning 0.01% 5.58x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 5.08x
Fashion & Retail 0.03% 4.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.91x
Shopping Catalogs 0.07% 3.81x
Korea Cluster 0.30% 3.38x
Teen Hair 0.27% 3.36x
Shoes & Accessories 0.03% 3.05x
Unique & Personalized Fashion 0.07% 2.93x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female