Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.7 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 10.55% 5.22x
Christmas Celebration Researchers 9.99% 4.67x
Sweepstakes Enthusiasts 6.91% 3.74x
Holiday Season Department Store Deal Shoppers 4.63% 3.63x
Wig Shoppers 6.65% 3.61x
Trivia Enthusiasts 5.64% 3.33x
Order-in Eaters 7.07% 3.28x
Embroidery Enthusiasts 6.08% 3.24x
School Supply Shoppers 6.88% 3.08x
Quilting Enthusiasts 5.44% 3.08x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Buckle.

Location Composition Index
Buckle 0.02% 1.23x
Maurices 0.03% 1.21x
Gap 0.01% 1.12x
Lane Bryant 0.01% 1.10x
LOFT 0.01% 1.10x
Aeropostale 0.01% 1.10x
Dressbarn 0.01% 1.09x
Victoria's Secret 0.02% 1.07x
Express 0.02% 1.06x
Mens Wearhouse 0.02% 1.03x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is catofashions.com.

Website Composition Index
catofashions.com 3.35% 13.41x
thekitchenismyplayground.com 1.03% 6.77x
zulily.com 8.87% 6.30x
scamadviser.com 2.78% 5.64x
smartschoolhouse.com 2.08% 5.23x
springhillnursery.com 1.34% 5.14x
melissassouthernstylekitchen.com 2.20% 5.14x
mediafire.com 1.27% 4.85x
pinterest.com 3.05% 4.66x
reserveamerica.com 2.18% 4.62x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.43% 8.45x
Online Learning 0.02% 6.01x
Home Decoration - Crafts & Kids 0.01% 5.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.43x
Arts & Crafts 0.03% 4.40x
Unique & Personalized Fashion 0.14% 4.21x
Party Suppliers 0.05% 3.84x
Shopping Catalogs 0.09% 3.76x
Networking Marketing 0.01% 3.59x
Flower Shopping 0.02% 3.53x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female