Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 5.2 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 11.65% 6.24x
Christmas Celebration Researchers 11.26% 5.75x
Holiday Season Department Store Deal Shoppers 5.59% 4.49x
Wig Shoppers 7.39% 4.44x
Sweepstakes Enthusiasts 7.13% 4.35x
Home Goods Supercenter Shoppers 5.18% 4.03x
Home Rug Shoppers 5.18% 4.03x
Bed & Bath Shoppers 6.03% 3.94x
Scrubs Uniforms Shoppers 6.61% 3.76x
Order-in Eaters 8.03% 3.75x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.43x
Buckle 0.01% 1.33x
The Childrens Place 0.02% 1.28x
Aeropostale 0.01% 1.27x
Victoria's Secret 0.02% 1.21x
Old Navy 0.02% 1.20x
Maurices 0.01% 1.14x
Express 0.01% 1.12x
Journeys 0.01% 1.05x
Carhartt 0.09% 0.98x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is catofashions.com.

Website Composition Index
catofashions.com 2.72% 14.35x
thekitchenismyplayground.com 2.15% 9.22x
pinterest.com 6.51% 6.62x
zulily.com 9.13% 6.62x
melissassouthernstylekitchen.com 2.93% 6.52x
smartschoolhouse.com 2.06% 6.44x
scamadviser.com 2.22% 6.31x
onecrazyhouse.com 1.02% 6.08x
merakilane.com 1.30% 5.98x
chasingfoxes.com 1.04% 5.84x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 1.24% 9.68x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.94x
Shopping Catalogs 0.20% 5.55x
Arts & Crafts 0.04% 5.18x
Fashion & Retail 0.57% 5.01x
Chat Rooms 0.02% 4.95x
African-American Hair 0.28% 4.57x
Teen Hair 0.42% 4.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.29% 3.88x
Flower Shopping 0.03% 3.60x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female