Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.5 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.24% 4.56x
Christmas Celebration Researchers 8.52% 4.17x
Sweepstakes Enthusiasts 6.46% 3.73x
Wig Shoppers 6.44% 3.42x
Holiday Season Department Store Deal Shoppers 3.54% 3.38x
Easter Celebrators 2.73% 3.17x
Sale Seekers 3.34% 3.15x
Kids Clothing Shoppers 3.16% 3.14x
Christmas Recipe Researchers 3.32% 3.09x
Order-in Eaters 6.33% 3.07x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.23x
Old Navy 0.03% 1.17x
Jos A. Bank Clothiers 0.01% 1.10x
Mens Wearhouse 0.02% 1.10x
Express 0.02% 1.09x
Carhartt 0.16% 1.08x
Maurices 0.03% 1.07x
Buckle 0.02% 1.05x
Journeys 0.02% 1.03x
Dressbarn 0.01% 1.03x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is catofashions.com.

Website Composition Index
catofashions.com 1.34% 8.93x
thekitchenismyplayground.com 1.24% 7.03x
zulily.com 5.34% 5.65x
springhillnursery.com 1.31% 5.42x
melissassouthernstylekitchen.com 2.21% 4.95x
smartschoolhouse.com 2.18% 4.93x
dinnersdishesanddesserts.com 1.44% 4.72x
stylecraze.com 4.06% 4.68x
scamadviser.com 2.35% 4.64x
peopleenespanol.com 1.94% 4.45x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.04% 7.36x
Online Learning 0.01% 6.70x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 6.64x
Unique & Personalized Fashion 0.09% 4.73x
Shopping Catalogs 0.04% 4.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.89x
Teen Hair 0.19% 3.53x
Consumer Rewards 0.01% 3.45x
Arts & Crafts 0.01% 3.45x
Korea Cluster 0.29% 3.35x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female