Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.3 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 23.16% 11.58x
Kids Clothing Shoppers 20.18% 11.00x
Discount Big Box Shoppers 15.17% 10.47x
Budget Grocery Shoppers 16.72% 10.11x
Engagement Ring Shoppers 20.93% 9.93x
Fragrance Shoppers 22.63% 9.91x
Home Decor Shoppers 14.95% 9.39x
Intimates Shoppers 21.35% 9.37x
Sweet Tooths 20.35% 9.36x
Italian Chain Restaurant Eaters 18.33% 9.36x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.

Location Composition Index
Belk 0.02% 1.56x
Lane Bryant 0.04% 1.37x
The Childrens Place 0.05% 1.27x
Charlotte Russe 0.02% 1.18x
Old Navy 0.05% 1.10x
Dressbarn 0.03% 1.05x
Aeropostale 0.02% 1.03x
Carhartt 0.17% 1.02x
Forever 21 0.03% 1.01x
Levi Strauss 0.01% 1.01x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 0.39% 86.38x
monifc.com 0.41% 84.10x
womanwithin.com 0.69% 83.80x
jessicalondon.com 0.15% 83.63x
ashleystewart.com 16.64% 82.46x
citychiconline.com 2.96% 77.36x
fullbeauty.com 0.28% 74.93x
eloquii.com 0.22% 64.48x
pinkclubwear.com 0.28% 64.43x
loralette.com 2.12% 62.76x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 21.41% 18.19x
Shopping Catalogs 3.47% 10.88x
African-American Hair 5.83% 10.54x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.53% 10.45x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.41% 10.23x
As Seen On TV Products 0.11% 9.82x
Beach & Intimate Wear 1.50% 9.54x
Home Decoration - Crafts & Kids 1.85% 9.49x
Higher-End Fashion Brands 2.07% 8.84x
Custom Gifts 3.00% 8.63x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000