Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 6.1 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 19.25% 11.84x
Kids Clothing Shoppers 18.20% 10.88x
Bed & Bath Shoppers 15.73% 9.82x
Home Rug Shoppers 12.45% 9.22x
Home Goods Supercenter Shoppers 12.45% 9.21x
Countdown to the Beach Travelers 0.13% 8.65x
Fragrance Shoppers 14.93% 8.57x
Christmas Celebration Researchers 16.66% 8.48x
Teen Girl Clothing Shoppers 16.27% 8.33x
Home Decor Shoppers 11.67% 8.07x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.

Location Composition Index
Belk 0.01% 1.39x
The Childrens Place 0.07% 1.19x
Lane Bryant 0.03% 1.16x
Dressbarn 0.03% 1.12x
Michael Kors 0.04% 1.12x
Talbots 0.03% 1.12x
Journeys 0.05% 1.11x
Old Navy 0.06% 1.08x
Aeropostale 0.04% 1.07x
Charlotte Russe 0.02% 1.06x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 2.19% 40.88x
ashleystewart.com 12.80% 39.58x
fashiontofigure.com 2.91% 35.71x
avenue.com 9.52% 32.63x
catofashions.com 2.55% 22.53x
metrostyle.com 1.18% 20.54x
especiallyyours.com 1.27% 20.46x
penningtons.com 1.46% 19.75x
lovelywholesale.com 4.90% 14.86x
rosewholesale.com 2.19% 14.32x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 12.10% 14.77x
African-American Hair 2.38% 8.25x
Shopping Catalogs 0.97% 7.91x
ISPs & Local Services 0.02% 7.83x
Fashion & Retail 9.52% 7.49x
Beach & Intimate Wear 0.26% 7.03x
Home Decoration - Crafts & Kids 0.67% 6.80x
Discount Shopping 0.99% 6.57x
Bridal Fashion 0.54% 6.35x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 6.31x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female