Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 5.5 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 20.01% 13.77x
Kids Clothing Shoppers 20.44% 12.25x
Bed & Bath Shoppers 17.91% 11.14x
Home Rug Shoppers 14.20% 10.43x
Home Goods Supercenter Shoppers 14.21% 10.43x
Teen Girl Clothing Shoppers 19.29% 10.07x
Fragrance Shoppers 17.08% 9.94x
Christmas Celebration Researchers 18.45% 9.60x
Sweepstakes Enthusiasts 13.78% 9.44x
Budget Grocery Shoppers 11.60% 9.30x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.

Location Composition Index
Belk 0.01% 1.38x
Mens Wearhouse 0.41% 1.20x
Buckle 0.23% 1.19x
Lane Bryant 0.04% 1.16x
Dressbarn 0.05% 1.16x
Jos A. Bank Clothiers 0.23% 1.13x
White House Black Market 0.26% 1.08x
The Childrens Place 0.08% 1.07x
Brooks Brothers 0.02% 1.07x
Express 0.07% 1.06x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 2.60% 43.24x
ashleystewart.com 13.48% 42.38x
fashiontofigure.com 2.91% 38.72x
citychiconline.com 1.06% 38.59x
loralette.com 1.17% 35.90x
avenue.com 12.06% 34.95x
additionelle.com 1.80% 28.05x
catofashions.com 1.95% 24.60x
penningtons.com 1.67% 23.88x
especiallyyours.com 1.47% 21.86x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 14.11% 14.36x
African-American Hair 2.94% 8.16x
Shopping Catalogs 1.42% 8.15x
Fashion & Retail 11.97% 7.73x
Beach & Intimate Wear 0.41% 7.32x
Home Decoration - Crafts & Kids 0.90% 6.94x
ISPs & Local Services 0.03% 6.81x
Discount Shopping 1.54% 6.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 6.39x
Higher-End Fashion Brands 0.48% 6.34x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female