Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 5.6 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 13.86% 7.32x
Wig Shoppers 11.63% 6.41x
Christmas Celebration Researchers 11.57% 6.06x
Home Rug Shoppers 8.17% 5.79x
Home Goods Supercenter Shoppers 8.17% 5.79x
Bed & Bath Shoppers 9.27% 5.66x
Sweepstakes Enthusiasts 9.03% 5.09x
Home Decor Shoppers 6.71% 4.76x
Fragrance Shoppers 9.23% 4.71x
Casual Dining Restaurant Researchers 7.36% 4.62x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.25x
Maurices 0.01% 1.19x
Carhartt 0.14% 1.10x
Old Navy 0.01% 1.06x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 3.78% 26.09x
avenue.com 2.88% 20.23x
catofashions.com 3.49% 14.63x
lovelywholesale.com 1.38% 10.41x
rosewe.com 1.58% 9.15x
rotita.com 1.01% 8.41x
tbdress.com 1.93% 7.94x
nyandcompany.com 2.25% 7.90x
blair.com 2.02% 7.61x
thekitchenismyplayground.com 2.34% 7.26x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 4.79% 11.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 6.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 6.20x
Arts & Crafts 0.12% 6.00x
Fashion & Retail 2.89% 5.98x
African-American Hair 0.98% 5.70x
Shopping Catalogs 0.38% 5.21x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 4.98x
Home Decoration - Crafts & Kids 0.22% 4.88x
Party Suppliers 1.01% 4.33x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female