Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 3.8 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 19.82% 22.52x
Bed & Bath Shoppers 18.60% 18.72x
Kids Clothing Shoppers 17.98% 18.57x
Fragrance Shoppers 17.45% 17.03x
Home Goods Supercenter Shoppers 13.03% 16.90x
Home Rug Shoppers 13.02% 16.90x
Budget Grocery Shoppers 11.70% 16.82x
Discount Big Box Shoppers 12.98% 16.16x
Casual Dining Restaurant Researchers 12.05% 15.55x
Engagement Ring Shoppers 15.63% 15.47x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 1.32x
Mens Wearhouse 0.39% 1.22x
Lane Bryant 0.04% 1.14x
Jos A. Bank Clothiers 0.22% 1.13x
Dressbarn 0.03% 1.11x
H&M 0.04% 1.06x
Aeropostale 0.01% 1.03x
Zara 0.02% 1.03x
J. Crew 0.02% 1.03x
Zumiez 0.04% 1.02x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 18.23% 63.88x
citychiconline.com 3.03% 60.66x
roamans.com 1.17% 59.80x
fashiontofigure.com 3.01% 54.10x
loralette.com 2.26% 51.77x
avenue.com 17.66% 49.63x
ullapopken.com 1.02% 49.48x
dressbarn.com 1.72% 36.61x
catofashions.com 4.18% 33.81x
charlotterusse.com 2.09% 33.11x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 20.63% 21.86x
As Seen On TV Products 0.08% 11.83x
African-American Hair 4.52% 11.81x
Shopping Catalogs 2.51% 11.68x
Beach & Intimate Wear 0.86% 10.91x
Home Decoration - Crafts & Kids 1.41% 10.33x
Fashion & Retail 17.02% 9.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 9.93x
Discount Shopping 2.86% 9.79x
Higher-End Fashion Brands 1.07% 9.51x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female