Explore the Plus Size Women Audience
Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Plus Size Women audience.
INTERESTS
The Plus Size Women audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 21.46% | 13.04x |
| Bed & Bath Shoppers | 20.21% | 11.58x |
| Kids Clothing Shoppers | 20.05% | 10.94x |
| Home Goods Supercenter Shoppers | 15.29% | 10.05x |
| Home Rug Shoppers | 15.34% | 10.03x |
| Discount Big Box Shoppers | 14.51% | 9.99x |
| Fragrance Shoppers | 20.35% | 9.79x |
| Budget Grocery Shoppers | 15.42% | 9.76x |
| Engagement Ring Shoppers | 18.13% | 9.65x |
| Intimates Shoppers | 17.80% | 9.61x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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APPAREL RETAILERS
The Plus Size Women audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plus Size Women audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.06% | 1.32x |
| The Childrens Place | 0.07% | 1.31x |
| Dressbarn | 0.05% | 1.28x |
| Charlotte Russe | 0.02% | 1.21x |
| Journeys | 0.04% | 1.14x |
| Belk | 0.01% | 1.14x |
| Old Navy | 0.07% | 1.11x |
| Hollister | 0.02% | 1.10x |
| Columbia | 0.01% | 1.09x |
| Jos A. Bank Clothiers | 0.16% | 1.09x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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WEBSITES
The Plus Size Women audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.
| Website | Composition | Index |
| ashleystewart.com | 17.08% | 81.33x |
| citychiconline.com | 3.14% | 76.45x |
| fashiontofigure.com | 2.21% | 67.05x |
| loralette.com | 2.04% | 63.46x |
| avenue.com | 17.01% | 63.35x |
| ullapopken.com | 1.00% | 61.58x |
| dressbarn.com | 2.02% | 45.96x |
| curvysense.com | 1.08% | 44.53x |
| charlotterusse.com | 2.62% | 42.53x |
| catofashions.com | 4.93% | 39.68x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 21.38% | 19.30x |
| Shopping Catalogs | 3.02% | 10.70x |
| African-American Hair | 5.03% | 10.70x |
| As Seen On TV Products | 0.09% | 10.66x |
| Beach & Intimate Wear | 1.12% | 9.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.35% | 9.75x |
| Home Decoration - Crafts & Kids | 1.64% | 9.39x |
| Fashion & Retail | 18.23% | 9.02x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.40% | 8.95x |
| Discount Shopping | 3.65% | 8.85x |
Composition Percentage:
The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
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DEMOGRAPHICS
The Plus Size Women audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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