Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 5.3 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 14.77% 8.83x
Kids Clothing Shoppers 16.41% 8.58x
Bed & Bath Shoppers 12.49% 7.32x
Home Rug Shoppers 11.06% 7.09x
Home Goods Supercenter Shoppers 11.06% 7.09x
Christmas Celebration Researchers 13.48% 6.92x
Fragrance Shoppers 11.96% 6.24x
Teen Girl Clothing Shoppers 13.11% 6.13x
Sweepstakes Enthusiasts 10.45% 6.09x
Home Decor Shoppers 8.79% 5.91x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.36x
Old Navy 0.01% 1.03x
Victoria's Secret 0.01% 1.00x
Mens Wearhouse 0.01% 0.97x
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 1.18% 34.91x
ashleystewart.com 6.59% 31.80x
fashiontofigure.com 1.56% 29.02x
avenue.com 5.03% 24.83x
catofashions.com 3.53% 17.27x
lovelywholesale.com 2.55% 13.38x
modlily.com 1.06% 11.39x
rosewe.com 2.71% 11.03x
tbdress.com 3.48% 10.25x
nyandcompany.com 4.01% 10.02x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 7.41% 13.02x
Arts & Crafts 0.19% 7.10x
African-American Hair 1.45% 7.08x
Fashion & Retail 4.88% 7.06x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 6.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 6.20x
Shopping Catalogs 0.47% 6.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 5.71x
Bridal Fashion 0.33% 5.63x
Home Decoration - Crafts & Kids 0.34% 5.54x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female