Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 6 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 17.48% 9.90x
Kids Clothing Shoppers 19.87% 9.10x
Bed & Bath Shoppers 16.75% 7.96x
Christmas Celebration Researchers 16.67% 7.45x
Home Goods Supercenter Shoppers 15.30% 7.39x
Home Rug Shoppers 15.29% 7.39x
Fragrance Shoppers 14.59% 7.02x
Teen Girl Clothing Shoppers 17.53% 6.93x
Shapewear & Leggings Shoppers 11.57% 6.66x
Sweepstakes Enthusiasts 12.61% 6.54x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.16x
The Childrens Place 0.06% 1.14x
Brooks Brothers 0.02% 1.07x
Lane Bryant 0.03% 1.06x
Aeropostale 0.04% 1.06x
Old Navy 0.06% 1.05x
Express 0.05% 1.05x
Jos A. Bank Clothiers 0.03% 1.02x
Carhartt 0.22% 1.01x
Ann Taylor 0.01% 1.00x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 1.47% 36.17x
ashleystewart.com 10.03% 34.52x
fashiontofigure.com 2.34% 31.07x
avenue.com 7.87% 27.91x
catofashions.com 3.00% 18.93x
especiallyyours.com 1.11% 18.09x
lovelywholesale.com 3.94% 14.45x
rosewholesale.com 1.53% 12.37x
modlily.com 1.60% 12.24x
tbdress.com 5.36% 11.57x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 10.07% 13.09x
African-American Hair 1.94% 7.28x
Fashion & Retail 7.18% 6.81x
Shopping Catalogs 0.75% 6.68x
Beach & Intimate Wear 0.18% 5.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.24% 5.78x
Home Decoration - Crafts & Kids 0.50% 5.72x
Discount Shopping 0.61% 5.68x
Assorted Topics (Car News, Animals, Viral Media) 1.15% 5.64x
Arts & Crafts 0.21% 5.55x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female