Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 3.1 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 12.08% 5.34x
Christmas Celebration Researchers 11.68% 4.80x
Wig Shoppers 8.88% 4.45x
Sweepstakes Enthusiasts 8.27% 3.91x
Home Rug Shoppers 7.02% 3.83x
Home Goods Supercenter Shoppers 7.02% 3.83x
Bed & Bath Shoppers 7.37% 3.59x
Getaways Researchers 4.98% 3.44x
Embroidery Enthusiasts 8.03% 3.42x
As Seen on TV Shoppers 8.35% 3.36x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Maurices.

Location Composition Index
Maurices 0.01% 1.17x
Old Navy 0.01% 1.13x
Mens Wearhouse 0.01% 1.11x
Carhartt 0.13% 1.09x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 2.26% 19.43x
avenue.com 1.74% 14.94x
catofashions.com 2.77% 11.27x
blair.com 1.13% 5.91x
tbdress.com 1.16% 5.87x
nyandcompany.com 1.41% 5.84x
zulily.com 9.08% 5.57x
thekitchenismyplayground.com 2.07% 5.12x
melissassouthernstylekitchen.com 2.92% 4.97x
smartschoolhouse.com 2.00% 4.95x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 2.91% 7.92x
Arts & Crafts 0.08% 4.60x
Fashion & Retail 1.75% 4.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.14x
African-American Hair 0.63% 3.97x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.54x
Shopping Catalogs 0.22% 3.30x
Home Decoration - Crafts & Kids 0.11% 3.22x
Party Suppliers 0.59% 3.19x
Teen Hair 0.64% 3.05x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female