Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 3.3 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 20.42% 22.56x
Bed & Bath Shoppers 18.16% 18.01x
Kids Clothing Shoppers 18.80% 17.93x
Fragrance Shoppers 17.58% 16.40x
Home Rug Shoppers 13.53% 16.11x
Home Goods Supercenter Shoppers 13.54% 16.11x
Budget Grocery Shoppers 11.85% 15.92x
Discount Big Box Shoppers 12.86% 15.33x
Teen Girl Clothing Shoppers 19.14% 14.84x
Intimates Shoppers 15.53% 14.79x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Belk.

Location Composition Index
Belk 0.01% 1.33x
Mens Wearhouse 0.49% 1.28x
Old Navy 0.10% 1.22x
Lane Bryant 0.04% 1.21x
The Childrens Place 0.09% 1.20x
Jos A. Bank Clothiers 0.28% 1.17x
Hollister 0.03% 1.10x
Buckle 0.15% 1.09x
Aeropostale 0.05% 1.09x
Journeys 0.06% 1.06x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is roamans.com.

Website Composition Index
roamans.com 3.79% 75.56x
ashleystewart.com 20.01% 72.41x
citychiconline.com 2.48% 66.11x
fashiontofigure.com 3.89% 59.26x
loralette.com 2.48% 58.47x
avenue.com 19.71% 55.27x
ullapopken.com 1.06% 54.17x
dressbarn.com 1.57% 40.32x
additionelle.com 2.85% 37.49x
catofashions.com 3.71% 37.41x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 22.33% 21.99x
African-American Hair 4.63% 11.96x
Shopping Catalogs 2.41% 11.87x
Beach & Intimate Wear 0.82% 10.92x
As Seen On TV Products 0.07% 10.69x
Fashion & Retail 17.75% 10.47x
Home Decoration - Crafts & Kids 1.43% 10.11x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.25% 10.02x
Discount Shopping 2.73% 9.71x
Higher-End Fashion Brands 0.98% 9.55x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female