Dstillery Audiences

PLUS SIZE WOMEN

Audience Size: 4.9 Million Devices

Explore the Plus Size Women Audience

Below you'll find more information about the Plus Size Women audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Plus Size Women audience.

Dstillery Crafted Audiences

INTERESTS

The Plus Size Women audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plus Size Women audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 10.25% 5.48x
Christmas Celebration Researchers 10.22% 5.10x
Sweepstakes Enthusiasts 7.09% 4.05x
Holiday Season Department Store Deal Shoppers 4.91% 4.02x
Wig Shoppers 7.22% 3.94x
Trivia Enthusiasts 5.66% 3.61x
Embroidery Enthusiasts 6.16% 3.47x
Order-in Eaters 7.54% 3.44x
Home Goods Supercenter Shoppers 4.47% 3.41x
Home Rug Shoppers 4.47% 3.41x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Interest attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plus Size Women audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plus Size Women audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.00x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Location attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plus Size Women audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plus Size Women audience is catofashions.com.

Website Composition Index
catofashions.com 3.12% 14.21x
thekitchenismyplayground.com 1.20% 7.60x
zulily.com 9.01% 6.50x
springhillnursery.com 1.47% 6.34x
wheeldecide.com 1.26% 5.71x
melissassouthernstylekitchen.com 2.30% 5.65x
smartschoolhouse.com 1.80% 5.61x
pinterest.com 4.52% 5.53x
scamadviser.com 2.13% 5.44x
mediafire.com 1.76% 4.80x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Web attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plus Size Women audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.63% 8.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 6.35x
Shopping Catalogs 0.14% 4.65x
Arts & Crafts 0.04% 4.50x
Fashion & Retail 0.24% 4.33x
Online Learning 0.01% 4.28x
Teen Hair 0.37% 4.10x
Party Suppliers 0.09% 3.70x
Unique & Personalized Fashion 0.14% 3.65x
Comedy Content 0.12% 3.57x
Composition Percentage: The overlap percentage between the Plus Size Women audience and the Content Affinity attribute.
Index: A comparison of the Plus Size Women audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plus Size Women audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female