Dstillery Audiences

PODCAST LISTENERS

Audience Size: 3.8 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 39.27% 31.01x
Game of Thrones Fans 43.55% 30.57x
Mens Business Clothes Shoppers 33.28% 29.33x
Los Angeles Activities Researchers 37.91% 28.73x
Beer Aficionados 33.39% 28.37x
Comedy Fans 36.29% 27.50x
Jamband Fans 35.15% 26.77x
Advertising Professionals 32.01% 26.73x
Mens Fitness Publication Readers 30.58% 26.62x
TV Advertising Professionals 30.41% 26.58x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.55x
Uniqlo 0.02% 2.15x
American Apparel 0.03% 2.02x
Zara 0.03% 1.98x
Madewell 0.03% 1.98x
The North Face 0.02% 1.95x
Urban Outfitters 0.05% 1.94x
Bonobos 0.02% 1.84x
Columbia 0.01% 1.80x
Club Monaco 0.01% 1.74x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.

Website Composition Index
wtfpod.com 1.51% 57.31x
earwolf.com 2.61% 48.10x
crooked.com 1.92% 42.94x
libsyn.com 1.05% 40.34x
ifc.com 1.12% 34.49x
afi.com 1.91% 30.92x
darkhorse.com 1.09% 30.73x
slantmagazine.com 2.11% 29.57x
grantland.com 1.91% 29.19x
adventuresinpoortaste.com 1.41% 28.29x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 1.43% 23.26x
London Tourism & Events 0.38% 22.64x
Content Streamers & Downloaders 0.05% 18.20x
Film Production 2.22% 16.96x
Writing & Publishing 3.35% 16.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.77x
Drawing & Animation 0.17% 15.27x
Movie Reviews 15.02% 15.14x
Instagram Management 0.32% 14.27x
Marketing Professionals 3.39% 13.70x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male