Dstillery Audiences

PODCAST LISTENERS

Audience Size: 3 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 34.70% 27.11x
Game of Thrones Fans 43.54% 26.86x
Online Grammar Tool Users 32.03% 26.80x
Streaming Video Fans 35.27% 25.56x
Mens Business Clothes Shoppers 32.00% 25.55x
Lyrics Researchers 35.94% 25.54x
Los Angeles Activities Researchers 32.44% 25.39x
Comedy Fans 31.89% 25.19x
Beer Aficionados 30.25% 24.93x
Music Trivia Researchers 34.36% 24.88x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.79x
Mens Wearhouse 0.02% 1.47x
Banana Republic 0.01% 1.33x
Gap 0.01% 1.31x
Old Navy 0.02% 1.19x
Maurices 0.02% 1.18x
Chicos 0.01% 1.16x
Express 0.01% 1.11x
The Childrens Place 0.01% 1.09x
Victoria's Secret 0.01% 1.04x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is earwolf.com.

Website Composition Index
earwolf.com 2.18% 47.88x
crooked.com 2.18% 40.70x
blogtalkradio.com 1.01% 38.98x
dndbeyond.com 2.55% 37.96x
landmarktheatres.com 1.48% 34.91x
podbean.com 9.35% 31.52x
portlandmercury.com 1.36% 30.22x
popmatters.com 1.72% 30.13x
ifc.com 1.02% 29.74x
powerpyx.com 2.08% 29.34x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.04% 20.28x
London Tourism & Events 0.16% 19.82x
Feminism 0.85% 19.77x
Film Production 0.78% 16.92x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 16.59x
Writing & Publishing 1.03% 16.35x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.19% 15.38x
Teaching Abroad 0.03% 14.93x
University Press 1.09% 14.93x
Memes & Comedy 0.07% 14.83x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male