Dstillery Audiences

PODCAST LISTENERS

Audience Size: 2.5 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 33.94% 22.74x
Advertising Professionals 31.11% 21.24x
Los Angeles Activities Researchers 35.28% 21.16x
Jamband Fans 30.28% 19.92x
Mens Business Clothes Shoppers 30.49% 19.83x
Mens Fitness Publication Readers 27.00% 19.58x
TV Advertising Professionals 29.49% 19.51x
Comedy Fans 33.19% 19.37x
Live Concert Fans 28.21% 19.32x
Liberal News Readers 23.18% 19.18x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Lululemon.

Location Composition Index
Lululemon 0.11% 1.63x
Jos A. Bank Clothiers 0.27% 1.24x
Mens Wearhouse 0.40% 1.14x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.

Website Composition Index
wtfpod.com 2.57% 91.32x
earwolf.com 2.33% 87.10x
crooked.com 4.59% 66.13x
thisamericanlife.org 1.29% 61.38x
libsyn.com 1.81% 60.81x
rifftrax.com 1.17% 54.04x
imagecomics.com 1.19% 53.38x
subpop.com 1.36% 52.54x
filmstruck.com 1.14% 47.98x
comicbookresources.com 1.89% 47.89x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 2.74% 27.08x
Film Production 3.60% 18.74x
Writing & Publishing 5.94% 17.22x
Movie Reviews 14.68% 15.50x
Philanthropy - Nonprofits 1.55% 15.31x
Marketing Professionals 6.21% 14.38x
Writing Resources 3.25% 14.05x
Live Music 8.40% 13.73x
Art News & Products 2.41% 12.96x
Broadway Information 6.42% 12.82x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male