Dstillery Audiences

PODCAST LISTENERS

Audience Size: 3.3 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Game of Thrones Fans.

Interest Composition Index
Game of Thrones Fans 38.95% 26.77x
Movie and Game Review Readers 33.03% 25.41x
Online Grammar Tool Users 33.19% 24.82x
Los Angeles Activities Researchers 31.37% 24.30x
Comedy Fans 30.87% 24.04x
Lyrics Researchers 33.12% 23.77x
Mens Business Clothes Shoppers 31.83% 23.44x
Beer Aficionados 30.21% 22.89x
Streaming Video Fans 30.77% 22.77x
Jamband Fans 30.32% 22.00x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.51x
Chicos 0.01% 1.45x
Old Navy 0.01% 1.24x
Maurices 0.01% 1.22x
Carhartt 0.13% 1.04x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is earwolf.com.

Website Composition Index
earwolf.com 3.16% 40.55x
blogtalkradio.com 2.26% 29.07x
kcrw.com 1.29% 28.24x
dorkly.com 1.95% 27.81x
grantland.com 1.22% 27.64x
adventuresinpoortaste.com 1.29% 26.56x
theparisreview.org 2.21% 25.91x
crooked.com 2.96% 25.77x
landmarktheatres.com 3.13% 25.52x
letterboxd.com 3.07% 25.27x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.07% 25.24x
Feminism 1.24% 23.63x
London Tourism & Events 0.25% 21.29x
Film Production 1.37% 19.39x
Writing & Publishing 1.98% 18.67x
Assorted Topics (Toys, T-Shirts, Volvos) 0.10% 16.93x
Audio Clips & Sound Effects 0.27% 15.15x
Philanthropy - Nonprofits 0.42% 15.03x
Teaching Abroad 0.08% 14.91x
Roleplay & Fantasy Games 0.44% 14.84x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male