Dstillery Audiences

PODCAST LISTENERS

Audience Size: 2.4 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 33.34% 47.50x
Los Angeles Activities Researchers 34.50% 43.49x
Advertising Professionals 30.49% 43.09x
Jamband Fans 30.19% 41.76x
Comedy Fans 32.39% 41.62x
TV Advertising Professionals 27.75% 41.24x
Mens Fitness Publication Readers 26.09% 39.90x
Entertainment Industry Decision Makers 25.39% 39.90x
Mens Business Clothes Shoppers 31.91% 39.43x
Beer Aficionados 28.93% 39.09x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Everlane.

Location Composition Index
Everlane 0.02% 3.25x
Supreme 0.04% 3.04x
Joe's Jeans 0.01% 2.55x
Bonobos 0.11% 2.44x
Levi Strauss 0.02% 2.22x
American Apparel 0.08% 2.19x
Calvin Klein 0.01% 2.11x
Patagonia 0.03% 2.09x
Intermix 0.02% 2.08x
Gap 0.11% 2.01x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.

Website Composition Index
wtfpod.com 2.65% 91.46x
earwolf.com 2.65% 87.16x
crooked.com 4.08% 70.74x
thisamericanlife.org 1.15% 63.68x
libsyn.com 1.77% 62.78x
imagecomics.com 1.09% 57.24x
subpop.com 1.40% 54.37x
rifftrax.com 1.26% 53.84x
filmstruck.com 1.03% 49.75x
comicbookresources.com 1.63% 49.12x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 2.76% 31.58x
London Tourism & Events 0.64% 26.69x
Film Production 3.67% 22.13x
Drawing & Animation 0.28% 20.54x
Writing & Publishing 5.87% 20.49x
Movie Reviews 15.50% 18.15x
Philanthropy - Nonprofits 1.47% 17.67x
Assorted Topics (Television, Origami, Men's Health) 0.22% 17.64x
Liberal Views on LGBTQ Rights and Pro-Choice 0.81% 17.24x
Marketing Professionals 5.99% 16.95x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male