Dstillery Audiences

PODCAST LISTENERS

Audience Size: 4.2 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Game of Thrones Fans.

Interest Composition Index
Game of Thrones Fans 41.95% 24.80x
Movie and Game Review Readers 39.31% 24.30x
Comedy Fans 35.57% 23.33x
Los Angeles Activities Researchers 37.34% 22.76x
Mens Business Clothes Shoppers 36.05% 22.29x
Beer Aficionados 33.42% 22.24x
Jamband Fans 32.88% 21.57x
Streaming Video Fans 32.88% 21.26x
TV Advertising Professionals 30.07% 20.83x
Music Trivia Researchers 34.09% 20.78x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.26x
Intermix 0.01% 2.04x
American Apparel 0.04% 2.03x
Bonobos 0.02% 1.90x
Uniqlo 0.03% 1.87x
REI 0.02% 1.86x
Urban Outfitters 0.06% 1.72x
Madewell 0.03% 1.56x
Lululemon 0.05% 1.52x
Free People 0.03% 1.48x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.

Website Composition Index
wtfpod.com 1.10% 43.97x
earwolf.com 2.51% 35.33x
crooked.com 1.75% 29.70x
afi.com 1.53% 26.01x
icv2.com 1.18% 23.50x
dorkly.com 2.85% 22.77x
grantland.com 1.58% 22.66x
99percentinvisible.org 1.19% 22.51x
bbcamerica.com 1.32% 22.22x
westeros.org 4.98% 22.09x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 1.26% 21.35x
London Tourism & Events 0.34% 19.63x
Content Streamers & Downloaders 0.04% 16.23x
Film Production 1.93% 15.57x
Writing & Publishing 2.99% 14.79x
Drawing & Animation 0.14% 14.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.42x
Movie Reviews 15.59% 12.73x
Instagram Management 0.27% 12.68x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 12.46x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male