Explore the Podcast Listeners Audience
Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Podcast Listeners audience.
INTERESTS
The Podcast Listeners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.
| Interest | Composition | Index |
| Movie and Game Review Readers | 28.93% | 17.57x |
| Advertising Professionals | 31.06% | 15.59x |
| TV Advertising Professionals | 25.13% | 15.43x |
| Comedy Fans | 27.78% | 15.16x |
| Mens Fitness Publication Readers | 23.59% | 15.12x |
| Jamband Fans | 27.71% | 14.92x |
| Entertainment Industry Decision Makers | 23.36% | 14.58x |
| Live Concert Fans | 24.21% | 14.41x |
| Liberal News Readers | 21.82% | 14.36x |
| Media Buying Professionals | 28.83% | 14.00x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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APPAREL RETAILERS
The Podcast Listeners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Podcast Listeners audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.07% | 2.63x |
| Club Monaco | 0.02% | 2.32x |
| Levi Strauss | 0.02% | 2.04x |
| Free People | 0.03% | 2.02x |
| H&M | 0.07% | 1.89x |
| Ann Taylor | 0.03% | 1.88x |
| Patagonia | 0.01% | 1.85x |
| Madewell | 0.03% | 1.84x |
| Calvin Klein | 0.02% | 1.80x |
| Urban Outfitters | 0.07% | 1.80x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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WEBSITES
The Podcast Listeners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Podcast Listeners audience is clickhole.com.
| Website | Composition | Index |
| clickhole.com | 7.12% | 38.79x |
| playbill.com | 6.93% | 37.84x |
| brooklynvegan.com | 5.64% | 37.74x |
| bandsintown.com | 5.61% | 36.69x |
| pitchfork.com | 23.09% | 36.35x |
| consequenceofsound.net | 14.48% | 35.36x |
| propublica.org | 6.16% | 34.92x |
| wordstream.com | 6.01% | 34.36x |
| nbcwashington.com | 6.08% | 34.15x |
| inverse.com | 8.31% | 33.10x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 2.55% | 20.81x |
| Film Production | 3.19% | 14.84x |
| London Tourism & Events | 0.55% | 13.81x |
| Drawing & Animation | 0.30% | 13.66x |
| Writing & Publishing | 5.24% | 13.46x |
| Movie Reviews | 11.66% | 12.25x |
| Philanthropy - Nonprofits | 1.45% | 11.70x |
| Live Music | 7.33% | 11.48x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.79% | 11.33x |
| Marketing Professionals | 5.97% | 11.15x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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DEMOGRAPHICS
The Podcast Listeners audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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