Dstillery Audiences

PODCAST LISTENERS

Audience Size: 2.9 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 32.46% 22.51x
Advertising Professionals 31.54% 20.58x
Los Angeles Activities Researchers 36.31% 20.22x
TV Advertising Professionals 27.03% 20.11x
Mens Business Clothes Shoppers 29.93% 19.81x
Mens Fitness Publication Readers 25.60% 19.74x
Jamband Fans 29.89% 19.42x
Comedy Fans 30.54% 19.22x
Live Concert Fans 25.98% 19.19x
Liberal News Readers 22.63% 19.12x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.76x
Joe's Jeans 0.01% 2.67x
Levi Strauss 0.03% 2.58x
Supreme 0.02% 2.43x
Everlane 0.01% 2.32x
American Apparel 0.07% 2.19x
Lorna Jane 0.01% 2.17x
Free People 0.04% 2.04x
Zara 0.05% 2.01x
Madewell 0.03% 2.00x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.

Website Composition Index
wtfpod.com 2.24% 89.88x
earwolf.com 1.81% 84.63x
thisamericanlife.org 1.40% 61.47x
libsyn.com 1.77% 60.20x
crooked.com 4.58% 59.79x
rifftrax.com 1.06% 53.82x
learnoutloud.com 1.08% 48.51x
imagecomics.com 1.24% 48.48x
gawker.com 1.94% 45.12x
comicbookresources.com 2.00% 44.59x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 2.43% 24.57x
London Tourism & Events 0.55% 17.91x
Film Production 3.17% 17.35x
Drawing & Animation 0.27% 16.33x
Writing & Publishing 5.27% 16.05x
Philanthropy - Nonprofits 1.48% 14.72x
Movie Reviews 12.73% 14.27x
Liberal Views on LGBTQ Rights and Pro-Choice 0.79% 13.82x
Marketing Professionals 6.07% 13.65x
Live Music 7.15% 13.42x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male