Dstillery Audiences

PODCAST LISTENERS

Audience Size: 3 Million Devices

Explore the Podcast Listeners Audience

Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Podcast Listeners audience.

Dstillery Crafted Audiences

INTERESTS

The Podcast Listeners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Podcast Listeners audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 28.93% 17.57x
Advertising Professionals 31.06% 15.59x
TV Advertising Professionals 25.13% 15.43x
Comedy Fans 27.78% 15.16x
Mens Fitness Publication Readers 23.59% 15.12x
Jamband Fans 27.71% 14.92x
Entertainment Industry Decision Makers 23.36% 14.58x
Live Concert Fans 24.21% 14.41x
Liberal News Readers 21.82% 14.36x
Media Buying Professionals 28.83% 14.00x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Podcast Listeners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Podcast Listeners audience is American Apparel.

Location Composition Index
American Apparel 0.07% 2.63x
Club Monaco 0.02% 2.32x
Levi Strauss 0.02% 2.04x
Free People 0.03% 2.02x
H&M 0.07% 1.89x
Ann Taylor 0.03% 1.88x
Patagonia 0.01% 1.85x
Madewell 0.03% 1.84x
Calvin Klein 0.02% 1.80x
Urban Outfitters 0.07% 1.80x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Podcast Listeners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Podcast Listeners audience is clickhole.com.

Website Composition Index
clickhole.com 7.12% 38.79x
playbill.com 6.93% 37.84x
brooklynvegan.com 5.64% 37.74x
bandsintown.com 5.61% 36.69x
pitchfork.com 23.09% 36.35x
consequenceofsound.net 14.48% 35.36x
propublica.org 6.16% 34.92x
wordstream.com 6.01% 34.36x
nbcwashington.com 6.08% 34.15x
inverse.com 8.31% 33.10x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.

Content Affinity Composition Index
Feminism 2.55% 20.81x
Film Production 3.19% 14.84x
London Tourism & Events 0.55% 13.81x
Drawing & Animation 0.30% 13.66x
Writing & Publishing 5.24% 13.46x
Movie Reviews 11.66% 12.25x
Philanthropy - Nonprofits 1.45% 11.70x
Live Music 7.33% 11.48x
Liberal Views on LGBTQ Rights and Pro-Choice 0.79% 11.33x
Marketing Professionals 5.97% 11.15x
Composition Percentage: The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Podcast Listeners audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000