Explore the Podcast Listeners Audience
Below you'll find more information about the Podcast Listeners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Podcast Listeners audience.
INTERESTS
The Podcast Listeners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Podcast Listeners audience is Game of Thrones Fans.
| Interest | Composition | Index |
| Game of Thrones Fans | 41.95% | 24.80x |
| Movie and Game Review Readers | 39.31% | 24.30x |
| Comedy Fans | 35.57% | 23.33x |
| Los Angeles Activities Researchers | 37.34% | 22.76x |
| Mens Business Clothes Shoppers | 36.05% | 22.29x |
| Beer Aficionados | 33.42% | 22.24x |
| Jamband Fans | 32.88% | 21.57x |
| Streaming Video Fans | 32.88% | 21.26x |
| TV Advertising Professionals | 30.07% | 20.83x |
| Music Trivia Researchers | 34.09% | 20.78x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Interest attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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APPAREL RETAILERS
The Podcast Listeners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Podcast Listeners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.26x |
| Intermix | 0.01% | 2.04x |
| American Apparel | 0.04% | 2.03x |
| Bonobos | 0.02% | 1.90x |
| Uniqlo | 0.03% | 1.87x |
| REI | 0.02% | 1.86x |
| Urban Outfitters | 0.06% | 1.72x |
| Madewell | 0.03% | 1.56x |
| Lululemon | 0.05% | 1.52x |
| Free People | 0.03% | 1.48x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Location attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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WEBSITES
The Podcast Listeners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Podcast Listeners audience is wtfpod.com.
| Website | Composition | Index |
| wtfpod.com | 1.10% | 43.97x |
| earwolf.com | 2.51% | 35.33x |
| crooked.com | 1.75% | 29.70x |
| afi.com | 1.53% | 26.01x |
| icv2.com | 1.18% | 23.50x |
| dorkly.com | 2.85% | 22.77x |
| grantland.com | 1.58% | 22.66x |
| 99percentinvisible.org | 1.19% | 22.51x |
| bbcamerica.com | 1.32% | 22.22x |
| westeros.org | 4.98% | 22.09x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Web attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Podcast Listeners audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 1.26% | 21.35x |
| London Tourism & Events | 0.34% | 19.63x |
| Content Streamers & Downloaders | 0.04% | 16.23x |
| Film Production | 1.93% | 15.57x |
| Writing & Publishing | 2.99% | 14.79x |
| Drawing & Animation | 0.14% | 14.25x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.42x |
| Movie Reviews | 15.59% | 12.73x |
| Instagram Management | 0.27% | 12.68x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.15% | 12.46x |
Composition Percentage:
The overlap percentage between the Podcast Listeners audience and the Content Affinity attribute.
Index: A comparison of the Podcast Listeners audience to the internet population.
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DEMOGRAPHICS
The Podcast Listeners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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