Explore the Pokemon Enthusiasts Audience
Below you'll find more information about the Pokemon Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Pokemon Enthusiasts audience.
INTERESTS
The Pokemon Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pokemon Enthusiasts audience is Nintendo Enthusiasts.
| Interest | Composition | Index |
| Nintendo Enthusiasts | 48.92% | 23.75x |
| PokemonGo Fans | 43.13% | 23.61x |
| eSports Enthusiasts | 37.81% | 21.19x |
| Video and Computer Gaming Enthusiasts | 31.21% | 20.15x |
| Super Mario Bros Fans | 41.68% | 18.64x |
| Xbox Enthusiasts | 39.31% | 17.78x |
| Call of Duty Enthusiasts | 32.64% | 16.64x |
| Cosplay Enthusiasts | 36.32% | 15.96x |
| Gamers | 63.72% | 15.36x |
| Video Gamers | 52.47% | 14.89x |
Composition Percentage:
The overlap percentage between the Pokemon Enthusiasts audience and the Interest attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Pokemon Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pokemon Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.24x |
| Abercrombie & Fitch | 0.02% | 1.21x |
| Eddie Bauer | 0.01% | 1.18x |
| The North Face | 0.02% | 1.18x |
| Tommy Bahama | 0.03% | 1.08x |
| Madewell | 0.02% | 1.07x |
| Lorna Jane | 0.01% | 1.07x |
| Gymboree | 0.03% | 1.05x |
| Coach | 0.06% | 1.04x |
| Zumiez | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Pokemon Enthusiasts audience and the Location attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
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WEBSITES
The Pokemon Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pokemon Enthusiasts audience is pokehuntr.com.
| Website | Composition | Index |
| pokehuntr.com | 0.14% | 96.27x |
| serebii.net | 0.16% | 92.48x |
| jvgs.net | 0.12% | 90.78x |
| codejunkies.com | 0.80% | 90.42x |
| pokemonqrcode.com | 0.33% | 89.52x |
| rankedboost.com | 0.21% | 88.58x |
| azurilland.com | 0.89% | 85.81x |
| bulbagarden.net | 0.93% | 78.76x |
| nintendo-insider.com | 0.24% | 78.46x |
| pogotoolkit.com | 0.24% | 77.41x |
Composition Percentage:
The overlap percentage between the Pokemon Enthusiasts audience and the Web attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pokemon Enthusiasts audience is Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.60% | 19.17x |
| Casual & Nintendo Gamers | 40.00% | 18.45x |
| Magic & Games | 4.82% | 17.30x |
| Studio & Franchise Video Game Players | 10.95% | 16.68x |
| Anime | 10.79% | 16.61x |
| PC Gamers | 12.80% | 15.84x |
| Roleplay & Fantasy Games | 0.60% | 15.57x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.37% | 13.79x |
| Minecraft Video Game Players | 4.20% | 13.41x |
| Collectibles - Toys & Collectibles | 16.18% | 12.20x |
Composition Percentage:
The overlap percentage between the Pokemon Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Pokemon Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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