Dstillery Audiences

POKEMON ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Pokemon Enthusiasts Audience

Below you'll find more information about the Pokemon Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Pokemon Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Pokemon Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pokemon Enthusiasts audience is Nintendo Enthusiasts.

Interest Composition Index
Nintendo Enthusiasts 48.92% 23.75x
PokemonGo Fans 43.13% 23.61x
eSports Enthusiasts 37.81% 21.19x
Video and Computer Gaming Enthusiasts 31.21% 20.15x
Super Mario Bros Fans 41.68% 18.64x
Xbox Enthusiasts 39.31% 17.78x
Call of Duty Enthusiasts 32.64% 16.64x
Cosplay Enthusiasts 36.32% 15.96x
Gamers 63.72% 15.36x
Video Gamers 52.47% 14.89x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Interest attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pokemon Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pokemon Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.24x
Abercrombie & Fitch 0.02% 1.21x
Eddie Bauer 0.01% 1.18x
The North Face 0.02% 1.18x
Tommy Bahama 0.03% 1.08x
Madewell 0.02% 1.07x
Lorna Jane 0.01% 1.07x
Gymboree 0.03% 1.05x
Coach 0.06% 1.04x
Zumiez 0.03% 1.04x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Location attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pokemon Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pokemon Enthusiasts audience is pokehuntr.com.

Website Composition Index
pokehuntr.com 0.14% 96.27x
serebii.net 0.16% 92.48x
jvgs.net 0.12% 90.78x
codejunkies.com 0.80% 90.42x
pokemonqrcode.com 0.33% 89.52x
rankedboost.com 0.21% 88.58x
azurilland.com 0.89% 85.81x
bulbagarden.net 0.93% 78.76x
nintendo-insider.com 0.24% 78.46x
pogotoolkit.com 0.24% 77.41x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Web attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pokemon Enthusiasts audience is Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.60% 19.17x
Casual & Nintendo Gamers 40.00% 18.45x
Magic & Games 4.82% 17.30x
Studio & Franchise Video Game Players 10.95% 16.68x
Anime 10.79% 16.61x
PC Gamers 12.80% 15.84x
Roleplay & Fantasy Games 0.60% 15.57x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.37% 13.79x
Minecraft Video Game Players 4.20% 13.41x
Collectibles - Toys & Collectibles 16.18% 12.20x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pokemon Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999