Dstillery Audiences

POKEMON ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Pokemon Enthusiasts Audience

Below you'll find more information about the Pokemon Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Pokemon Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Pokemon Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pokemon Enthusiasts audience is Nintendo Enthusiasts.

Interest Composition Index
Nintendo Enthusiasts 48.14% 47.33x
PokemonGo Fans 45.83% 45.61x
eSports Enthusiasts 39.50% 41.52x
Gamers 44.16% 41.08x
Super Mario Bros Fans 40.30% 40.10x
Video and Computer Gaming Enthusiasts 34.30% 38.40x
Destiny Video Game Fans 39.57% 36.73x
Anime Fans 36.44% 36.61x
Minecraft Video Game Fans 39.31% 34.43x
Xbox Enthusiasts 42.11% 33.79x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Interest attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pokemon Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pokemon Enthusiasts audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.20x
Eddie Bauer 0.02% 1.18x
Mens Wearhouse 0.47% 1.15x
Jos A. Bank Clothiers 0.27% 1.06x
Charlotte Russe 0.02% 1.00x
REI 0.02% 1.00x
Forever 21 0.04% 0.98x
Buckle 0.09% 0.97x
Hollister 0.03% 0.97x
White House Black Market 0.08% 0.97x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Location attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pokemon Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pokemon Enthusiasts audience is pokemongomap.info.

Website Composition Index
pokemongomap.info 2.26% 68.44x
serebii.net 4.17% 65.73x
bulbagarden.net 1.65% 64.29x
pokemoncenter.com 4.21% 61.09x
bulbapedia.bulbagarden.net 40.66% 58.15x
strawpoll.com 1.49% 53.64x
futuregamereleases.com 1.99% 51.46x
bestforandroid.com 2.09% 50.97x
smashboards.com 1.73% 47.18x
khwiki.com 4.96% 45.92x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Web attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pokemon Enthusiasts audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.43% 26.62x
Anime 9.18% 21.16x
Roleplay & Fantasy Games 0.85% 20.52x
Magic & Games 5.94% 20.03x
Studio & Franchise Video Game Players 9.28% 19.59x
PC Gamers 18.29% 19.09x
Casual & Nintendo Gamers 55.51% 18.94x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 15.53x
Collectibles - Toys & Collectibles 15.18% 14.37x
Minecraft Video Game Players 5.44% 14.14x
Composition Percentage: The overlap percentage between the Pokemon Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Pokemon Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pokemon Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male