Dstillery Audiences

POKEMONGO FANS

Audience Size: 4.6 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 72.35% 39.30x
Video Gamers 68.52% 36.97x
Video and Computer Gaming Enthusiasts 59.71% 36.80x
Nintendo Enthusiasts 64.54% 35.57x
eSports Enthusiasts 60.05% 34.08x
Xbox Enthusiasts 60.94% 30.52x
PlayStation Enthusiasts 60.72% 30.00x
Destiny Video Game Fans 57.54% 29.91x
Call of Duty Enthusiasts 51.18% 29.61x
Anime Fans 57.35% 28.48x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.25x
Journeys 0.09% 1.18x
Zumiez 0.07% 1.18x
J. Crew 0.04% 1.17x
Free People 0.02% 1.15x
REI 0.01% 1.14x
Forever 21 0.04% 1.14x
Buckle 0.05% 1.14x
American Eagle Outfitters 0.05% 1.13x
Old Navy 0.07% 1.13x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.48% 48.75x
hardcoregamer.com 1.76% 45.80x
allgamers.com 3.42% 44.39x
truetrophies.com 1.46% 43.94x
pokemoncenter.com 1.08% 43.89x
destinygamewiki.com 1.55% 43.78x
ubi.com 5.48% 43.40x
bulbagarden.net 1.55% 43.24x
mynintendonews.com 1.20% 42.49x
gearnuke.com 4.73% 42.49x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.35% 25.80x
Roleplay & Fantasy Games 0.82% 20.39x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.89% 18.38x
PC Gamers 25.26% 18.14x
Magic & Games 6.14% 16.71x
Collectibles - Toys & Collectibles 21.16% 16.17x
Anime 9.75% 16.11x
Casual & Nintendo Gamers 69.33% 15.49x
Assorted Topics (Toys, T-Shirts, Volvos) 0.17% 14.92x
Content Streamers & Downloaders 0.03% 14.49x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male