Dstillery Audiences

POKEMONGO FANS

Audience Size: 3.2 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 76.39% 41.46x
Video Gamers 57.42% 40.76x
Video and Computer Gaming Enthusiasts 59.30% 39.25x
Nintendo Enthusiasts 65.38% 36.85x
eSports Enthusiasts 57.03% 35.23x
Movie and Game Review Readers 39.05% 31.49x
Xbox Enthusiasts 58.85% 31.17x
Anime Fans 50.43% 30.78x
Destiny Video Game Fans 57.89% 29.95x
Virtual Reality Enthusiasts 47.67% 28.94x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.53x
Hollister 0.01% 1.33x
Victoria's Secret 0.03% 1.29x
Aeropostale 0.02% 1.28x
H&M 0.01% 1.27x
American Eagle Outfitters 0.02% 1.26x
Zumiez 0.02% 1.22x
Mens Wearhouse 0.02% 1.20x
Buckle 0.02% 1.18x
Gap 0.02% 1.17x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.15% 50.94x
gamecrate.com 1.27% 50.85x
destinygamewiki.com 1.78% 46.81x
games-guides.com 1.83% 45.73x
strategygamer.com 1.13% 44.23x
kh13.com 1.05% 43.91x
gamingbolt.com 3.73% 42.88x
brightrockmedia.com 1.99% 42.83x
bulbagarden.net 1.16% 42.30x
stevivor.com 3.05% 42.04x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 27.53x
Studio & Franchise Video Game Players 5.16% 27.38x
Roleplay & Fantasy Games 0.18% 22.45x
Phone & Computer Game Downloaders 0.11% 21.22x
Anime 4.92% 20.38x
PC Gamers 26.53% 20.30x
Casual & Nintendo Gamers 61.59% 18.14x
Magic & Games 9.78% 17.46x
Collectibles - Toys & Collectibles 14.53% 15.86x
Memes & Comedy 0.02% 13.93x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male