Dstillery Audiences

POKEMONGO FANS

Audience Size: 4.2 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 77.12% 42.05x
Video Gamers 66.04% 40.38x
Video and Computer Gaming Enthusiasts 62.80% 39.34x
Nintendo Enthusiasts 66.63% 37.66x
eSports Enthusiasts 64.78% 34.75x
Movie and Game Review Readers 47.10% 31.87x
Xbox Enthusiasts 61.84% 31.79x
Anime Fans 58.48% 30.00x
Destiny Video Game Fans 61.85% 29.87x
Virtual Reality Enthusiasts 49.84% 29.44x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.25x
Maurices 0.02% 1.19x
Journeys 0.01% 1.10x
Carhartt 0.17% 1.08x
Old Navy 0.01% 1.06x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.64% 52.19x
allgamers.com 2.17% 48.48x
powerpyx.com 9.11% 48.28x
ubi.com 3.17% 47.76x
shacknews.com 8.54% 46.10x
toucharcade.com 1.09% 45.83x
icv2.com 1.39% 45.50x
square-enix-games.com 2.92% 44.60x
gamecrate.com 7.28% 44.53x
boxmash.com 1.14% 44.42x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.35% 29.29x
Roleplay & Fantasy Games 0.71% 23.37x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.59% 22.93x
Drawing & Animation 0.06% 21.23x
Anime 9.68% 19.98x
PC Gamers 29.59% 19.43x
Magic & Games 6.82% 18.94x
Collectibles - Toys & Collectibles 20.95% 17.41x
Phone & Computer Game Downloaders 1.03% 16.82x
Casual & Nintendo Gamers 74.10% 16.31x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male