Dstillery Audiences

POKEMONGO FANS

Audience Size: 2.8 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 73.73% 48.15x
Video Gamers 69.33% 47.09x
Video and Computer Gaming Enthusiasts 59.68% 45.10x
Nintendo Enthusiasts 61.23% 40.76x
Movie and Game Review Readers 35.25% 40.40x
eSports Enthusiasts 58.67% 39.65x
Anime Fans 52.94% 34.80x
Xbox Enthusiasts 59.96% 32.93x
Diablo Video Game Fans 51.47% 32.78x
Virtual Reality Enthusiasts 48.52% 32.50x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.40x
Zumiez 0.01% 1.28x
Aeropostale 0.02% 1.24x
Journeys 0.03% 1.22x
American Eagle Outfitters 0.02% 1.18x
Maurices 0.03% 1.13x
Dressbarn 0.01% 1.13x
Old Navy 0.03% 1.11x
Lane Bryant 0.02% 1.10x
LOFT 0.01% 1.09x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is brightrockmedia.com.

Website Composition Index
brightrockmedia.com 2.14% 43.57x
rpgamer.com 1.13% 43.36x
gameshedge.com 1.67% 41.85x
mynintendonews.com 2.78% 41.80x
hardcoregamer.com 2.70% 41.78x
marriland.com 1.74% 41.21x
nichegamer.com 2.25% 41.13x
gamersheroes.com 15.02% 41.13x
supersoluce.com 2.29% 40.84x
holdtoreset.com 7.75% 40.72x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.42% 28.26x
PC Gamers 21.30% 21.64x
Anime 3.87% 19.98x
Magic & Games 13.01% 18.57x
Casual & Nintendo Gamers 62.22% 18.35x
Roleplay & Fantasy Games 0.07% 18.17x
Collectibles - Toys & Collectibles 12.65% 14.84x
RPG & MMO Video Game Fans 20.92% 13.59x
Technology News 19.06% 12.89x
Fantasy Name Generators 5.48% 11.97x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male