Dstillery Audiences

POKEMONGO FANS

Audience Size: 3.2 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 73.90% 45.01x
Video Gamers 60.62% 42.62x
Video and Computer Gaming Enthusiasts 61.50% 42.00x
Nintendo Enthusiasts 65.29% 40.94x
eSports Enthusiasts 61.85% 37.42x
Movie and Game Review Readers 44.66% 34.88x
Xbox Enthusiasts 58.39% 33.92x
Destiny Video Game Fans 61.88% 33.52x
Anime Fans 55.73% 32.75x
Virtual Reality Enthusiasts 50.55% 32.64x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.21x
Old Navy 0.02% 1.14x
Journeys 0.02% 1.11x
Chicos 0.01% 1.07x
Victoria's Secret 0.02% 1.05x
Carhartt 0.14% 1.04x
The Childrens Place 0.01% 0.93x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is powerpyx.com.

Website Composition Index
powerpyx.com 4.17% 60.33x
ubi.com 1.33% 59.78x
gamecrate.com 3.78% 59.65x
shacknews.com 3.91% 59.07x
square-enix-games.com 1.50% 58.30x
gearnuke.com 2.06% 54.05x
dndbeyond.com 3.53% 53.60x
activision.com 1.49% 52.77x
leagueoflegends.com 1.58% 52.62x
dorkly.com 1.01% 51.81x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.35% 26.00x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.28% 22.17x
Roleplay & Fantasy Games 0.35% 21.26x
Drawing & Animation 0.03% 18.93x
Anime 6.59% 18.81x
PC Gamers 24.97% 18.40x
Magic & Games 6.95% 17.83x
Phone & Computer Game Downloaders 0.47% 17.56x
Collectibles - Toys & Collectibles 17.66% 16.89x
Casual & Nintendo Gamers 61.42% 16.87x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male