Dstillery Audiences

POKEMONGO FANS

Audience Size: 2.8 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 75.94% 49.07x
Video Gamers 67.43% 48.77x
Video and Computer Gaming Enthusiasts 62.92% 46.36x
Nintendo Enthusiasts 63.28% 45.28x
eSports Enthusiasts 61.01% 42.25x
Xbox Enthusiasts 61.67% 38.45x
PlayStation Enthusiasts 60.25% 38.40x
Movie and Game Review Readers 47.74% 38.34x
Destiny Video Game Fans 56.84% 36.96x
Anime Fans 53.38% 36.45x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is Zumiez.

Location Composition Index
Zumiez 0.09% 1.39x
Aeropostale 0.07% 1.37x
Carhartt 0.08% 1.34x
Eddie Bauer 0.03% 1.33x
Charlotte Russe 0.05% 1.29x
American Apparel 0.03% 1.29x
Hollister 0.05% 1.25x
Express 0.04% 1.24x
Uniqlo 0.02% 1.24x
LOFT 0.08% 1.23x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is allgamers.com.

Website Composition Index
allgamers.com 4.43% 49.97x
ubi.com 7.25% 48.96x
gamingbolt.com 1.39% 48.86x
pcinvasion.com 1.31% 48.83x
prodigygamers.com 2.30% 47.34x
gamersheroes.com 17.88% 47.21x
pokemoncenter.com 1.35% 47.11x
blizzard.com 1.10% 46.92x
gameranx.com 16.93% 46.43x
gosunoob.com 21.72% 46.07x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.81% 30.06x
Roleplay & Fantasy Games 0.92% 22.35x
PC Gamers 24.10% 21.09x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.04% 19.41x
Casual & Nintendo Gamers 63.55% 18.81x
Collectibles - Toys & Collectibles 22.56% 18.64x
Magic & Games 6.01% 18.31x
Assorted Topics (Toys, T-Shirts, Volvos) 0.23% 17.41x
Anime 9.19% 17.29x
Content Streamers & Downloaders 0.05% 16.89x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male