Explore the PokemonGo Fans Audience
Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the PokemonGo Fans audience.
INTERESTS
The PokemonGo Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PokemonGo Fans audience is Gamers.
| Interest | Composition | Index |
| Gamers | 75.23% | 37.20x |
| Video Gamers | 62.95% | 34.65x |
| Video and Computer Gaming Enthusiasts | 62.33% | 34.02x |
| Nintendo Enthusiasts | 65.63% | 32.90x |
| eSports Enthusiasts | 60.79% | 31.54x |
| Xbox Enthusiasts | 59.19% | 28.22x |
| Anime Fans | 52.51% | 28.13x |
| Destiny Video Game Fans | 55.51% | 28.10x |
| Movie and Game Review Readers | 46.03% | 27.99x |
| Virtual Reality Enthusiasts | 47.70% | 26.87x |
Composition Percentage:
The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
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APPAREL RETAILERS
The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.98x |
| Journeys | 0.02% | 1.64x |
| Zumiez | 0.01% | 1.63x |
| Lane Bryant | 0.01% | 1.57x |
| Buckle | 0.01% | 1.54x |
| LOFT | 0.01% | 1.42x |
| Victoria's Secret | 0.02% | 1.38x |
| Old Navy | 0.02% | 1.36x |
| American Eagle Outfitters | 0.01% | 1.31x |
| Dressbarn | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
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WEBSITES
The PokemonGo Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PokemonGo Fans audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 1.28% | 45.89x |
| powerpyx.com | 6.70% | 43.17x |
| allgamers.com | 1.53% | 43.05x |
| ubi.com | 2.20% | 42.62x |
| gamecrate.com | 5.62% | 41.89x |
| shacknews.com | 6.19% | 41.67x |
| icv2.com | 1.15% | 41.56x |
| square-enix-games.com | 2.25% | 41.13x |
| starcitygames.com | 1.05% | 40.07x |
| gamasutra.com | 1.31% | 39.99x |
Composition Percentage:
The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 8.53% | 25.32x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.49% | 21.70x |
| Roleplay & Fantasy Games | 0.58% | 21.02x |
| Anime | 8.72% | 17.62x |
| PC Gamers | 29.79% | 17.44x |
| Drawing & Animation | 0.05% | 17.23x |
| Magic & Games | 7.65% | 16.84x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.09% | 15.58x |
| Collectibles - Toys & Collectibles | 21.19% | 15.01x |
| Phone & Computer Game Downloaders | 0.73% | 14.76x |
Composition Percentage:
The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
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DEMOGRAPHICS
The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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