Dstillery Audiences

POKEMONGO FANS

Audience Size: 3.2 Million Devices

Explore the PokemonGo Fans Audience

Below you'll find more information about the PokemonGo Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the PokemonGo Fans audience.

Dstillery Crafted Audiences

INTERESTS

The PokemonGo Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PokemonGo Fans audience is Gamers.

Interest Composition Index
Gamers 75.23% 37.20x
Video Gamers 62.95% 34.65x
Video and Computer Gaming Enthusiasts 62.33% 34.02x
Nintendo Enthusiasts 65.63% 32.90x
eSports Enthusiasts 60.79% 31.54x
Xbox Enthusiasts 59.19% 28.22x
Anime Fans 52.51% 28.13x
Destiny Video Game Fans 55.51% 28.10x
Movie and Game Review Readers 46.03% 27.99x
Virtual Reality Enthusiasts 47.70% 26.87x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Interest attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PokemonGo Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PokemonGo Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.98x
Journeys 0.02% 1.64x
Zumiez 0.01% 1.63x
Lane Bryant 0.01% 1.57x
Buckle 0.01% 1.54x
LOFT 0.01% 1.42x
Victoria's Secret 0.02% 1.38x
Old Navy 0.02% 1.36x
American Eagle Outfitters 0.01% 1.31x
Dressbarn 0.01% 1.27x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Location attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The PokemonGo Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PokemonGo Fans audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.28% 45.89x
powerpyx.com 6.70% 43.17x
allgamers.com 1.53% 43.05x
ubi.com 2.20% 42.62x
gamecrate.com 5.62% 41.89x
shacknews.com 6.19% 41.67x
icv2.com 1.15% 41.56x
square-enix-games.com 2.25% 41.13x
starcitygames.com 1.05% 40.07x
gamasutra.com 1.31% 39.99x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Web attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PokemonGo Fans audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 8.53% 25.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.49% 21.70x
Roleplay & Fantasy Games 0.58% 21.02x
Anime 8.72% 17.62x
PC Gamers 29.79% 17.44x
Drawing & Animation 0.05% 17.23x
Magic & Games 7.65% 16.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.09% 15.58x
Collectibles - Toys & Collectibles 21.19% 15.01x
Phone & Computer Game Downloaders 0.73% 14.76x
Composition Percentage: The overlap percentage between the PokemonGo Fans audience and the Content Affinity attribute.
Index: A comparison of the PokemonGo Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PokemonGo Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male