Dstillery Audiences

PONTOON BOAT RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Pontoon Boat Researchers Audience

Below you'll find more information about the Pontoon Boat Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Pontoon Boat Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pontoon Boat Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pontoon Boat Researchers audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 45.24% 25.52x
RV Shoppers 43.00% 24.87x
Power Tools Shoppers 38.21% 23.79x
RV Owners and Upgraders 38.15% 23.71x
Mowing Equipment Shoppers 39.73% 23.66x
Tractor Shoppers 42.18% 23.32x
Product Manuals Researchers 35.46% 22.87x
Waterfront Vacationers 35.98% 22.04x
Outdoors Enthusiasts 39.92% 21.89x
Getting Off the Grid Travelers 35.39% 21.67x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Interest attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pontoon Boat Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pontoon Boat Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.43% 1.58x
Dressbarn 0.03% 1.18x
Belk 0.01% 1.13x
Talbots 0.03% 1.04x
Lane Bryant 0.03% 1.03x
Mens Wearhouse 0.06% 1.01x
Chicos 0.04% 1.01x
Jos A. Bank Clothiers 0.03% 1.00x
Eddie Bauer 0.02% 0.97x
White House Black Market 0.05% 0.91x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Location attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pontoon Boat Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pontoon Boat Researchers audience is mercurymarine.com.

Website Composition Index
mercurymarine.com 1.04% 52.04x
loweboats.com 1.49% 47.26x
perfprotech.com 1.83% 45.68x
hodgesmarine.com 1.77% 43.43x
westmarine.com 8.45% 43.38x
boats.com 14.95% 38.59x
smartmarineguide.com 2.32% 38.34x
trackerboatcenter.com 1.19% 38.24x
boatingmag.com 4.70% 36.77x
walleyecentral.com 2.25% 35.81x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Web attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pontoon Boat Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.13% 23.67x
Boating & Yachts 24.85% 22.09x
Home Improvement Contractor 0.83% 19.21x
Fishing 7.06% 18.95x
Golf & Boats 0.02% 18.69x
Texas Off-Roading 0.12% 16.78x
Power Tools 4.86% 16.01x
Auctions & Repossessions 1.34% 15.82x
Garden Power Equipment 11.30% 15.61x
All-Terrain Vehicles 15.11% 15.45x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pontoon Boat Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male