Dstillery Audiences

PONTOON BOAT RESEARCHERS

Audience Size: 2 Million Devices

Explore the Pontoon Boat Researchers Audience

Below you'll find more information about the Pontoon Boat Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pontoon Boat Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pontoon Boat Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pontoon Boat Researchers audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 32.29% 24.80x
Work Hard, Play Hard Travelers 10.71% 24.63x
Getting Off the Grid Travelers 15.60% 24.23x
Commercial Vehicles Shoppers 20.79% 23.68x
Aftermarket Accessories Shoppers 22.19% 23.21x
Mowing Equipment Shoppers 20.81% 22.38x
Archery Enthusiasts 20.26% 20.94x
Ebay Shoppers 13.86% 20.86x
RV Owners and Upgraders 21.11% 20.82x
RV Shoppers 28.57% 20.79x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Interest attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pontoon Boat Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pontoon Boat Researchers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.74x
Chicos 0.02% 1.41x
Talbots 0.01% 1.21x
Dressbarn 0.01% 1.00x
Urban Outfitters 0.01% 0.90x
Journeys 0.02% 0.83x
Zumiez 0.02% 0.82x
American Eagle Outfitters 0.01% 0.80x
Old Navy 0.02% 0.78x
H&M 0.01% 0.78x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Location attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pontoon Boat Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pontoon Boat Researchers audience is boats.com.

Website Composition Index
boats.com 14.56% 49.05x
boatingmag.com 4.75% 46.29x
smartmarineguide.com 7.37% 41.27x
walleyecentral.com 1.80% 40.14x
boattrader.com 31.66% 39.32x
boattest.com 1.60% 39.23x
powerandmotoryacht.com 1.20% 35.90x
nadaguides.com 13.67% 34.47x
offshoreonly.com 1.67% 32.73x
lake-link.com 4.15% 32.06x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Web attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pontoon Boat Researchers audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 22.24% 21.22x
Fishing 2.83% 19.95x
Sports - Golf, Hunting, Fishing 0.07% 18.45x
All-Terrain Vehicles 6.00% 14.43x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.30% 11.48x
Garden Power Equipment 1.83% 11.34x
Trucking 0.70% 11.17x
Recreational Motor Sport Enthusiasts 0.95% 10.62x
Hunting 2.46% 10.52x
Gun Enthusiast - Rifles & Ammo 0.50% 9.93x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pontoon Boat Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male