Dstillery Audiences

PONTOON BOAT RESEARCHERS

Audience Size: 3 Million Devices

Explore the Pontoon Boat Researchers Audience

Below you'll find more information about the Pontoon Boat Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Pontoon Boat Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pontoon Boat Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pontoon Boat Researchers audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 41.34% 31.64x
Mowing Equipment Shoppers 35.14% 29.46x
Power Tools Shoppers 35.80% 28.88x
Yachting Enthusiasts 43.10% 28.38x
Outdoors Enthusiasts 41.58% 28.09x
RV Shoppers 42.42% 28.01x
RV Owners and Upgraders 35.32% 27.89x
Product Manuals Researchers 33.56% 27.68x
Waterfront Vacationers 33.98% 27.05x
Tractor Shoppers 41.04% 26.39x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Interest attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pontoon Boat Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pontoon Boat Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.48x
Buckle 0.26% 1.24x
Jos A. Bank Clothiers 0.33% 1.23x
Mens Wearhouse 0.50% 1.13x
Express Outlets 0.01% 1.12x
White House Black Market 0.30% 1.11x
Johnston and Murphy 0.34% 1.07x
Chicos 0.07% 1.07x
Talbots 0.05% 1.04x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Location attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pontoon Boat Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pontoon Boat Researchers audience is mercurymarine.com.

Website Composition Index
mercurymarine.com 2.54% 63.07x
iboats.com 1.28% 59.62x
onlineoutboards.com 1.01% 55.72x
loweboats.com 2.78% 51.40x
perfprotech.com 3.23% 48.51x
lowrance.com 2.14% 46.41x
hodgesmarine.com 3.46% 46.33x
boatus.com 1.42% 44.56x
mygreenoutdoors.com 1.12% 43.73x
anchorexpress.com 1.04% 43.67x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Web attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pontoon Boat Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.24% 26.04x
Boating & Yachts 38.41% 21.84x
Fishing 10.28% 20.73x
Golf & Boats 0.03% 20.10x
Home Improvement Contractor 2.01% 19.61x
Power Tools 6.08% 17.10x
Texas Off-Roading 0.18% 16.50x
All-Terrain Vehicles 16.65% 16.43x
Auto Body Upkeep & Repair Researchers 4.82% 15.32x
Flags & Trump 0.12% 15.31x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pontoon Boat Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male