Dstillery Audiences

PONTOON BOAT RESEARCHERS

Audience Size: 4.5 Million Devices

Explore the Pontoon Boat Researchers Audience

Below you'll find more information about the Pontoon Boat Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Pontoon Boat Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pontoon Boat Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pontoon Boat Researchers audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 43.20% 30.16x
RV Shoppers 42.67% 29.07x
Power Tools Shoppers 37.29% 28.37x
Mowing Equipment Shoppers 39.48% 27.66x
Product Manuals Researchers 35.48% 27.06x
RV Owners and Upgraders 39.00% 26.79x
Tractor Shoppers 41.63% 26.63x
Waterfront Vacationers 35.64% 26.43x
Outdoors Enthusiasts 37.86% 26.31x
Yachting Enthusiasts 35.65% 26.11x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Interest attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pontoon Boat Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pontoon Boat Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.68x
Talbots 0.03% 1.30x
Belk 0.01% 1.28x
Eddie Bauer 0.02% 1.21x
Chicos 0.04% 1.19x
Dressbarn 0.03% 1.14x
Buckle 0.04% 1.09x
Lane Bryant 0.03% 1.07x
White House Black Market 0.04% 1.00x
Jos A. Bank Clothiers 0.03% 0.98x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Location attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pontoon Boat Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pontoon Boat Researchers audience is mercurymarine.com.

Website Composition Index
mercurymarine.com 1.18% 61.04x
loweboats.com 1.66% 53.40x
lowrance.com 1.00% 52.32x
perfprotech.com 2.07% 51.70x
hodgesmarine.com 2.03% 49.21x
westmarine.com 9.99% 49.11x
smartmarineguide.com 2.10% 46.10x
boats.com 15.78% 45.48x
walleyecentral.com 2.32% 43.15x
trackerboatcenter.com 1.31% 42.74x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Web attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pontoon Boat Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.14% 25.54x
Boating & Yachts 25.75% 23.28x
Home Improvement Contractor 0.98% 20.55x
Fishing 6.99% 20.20x
Golf & Boats 0.02% 19.27x
Texas Off-Roading 0.13% 17.74x
Power Tools 4.84% 16.83x
All-Terrain Vehicles 14.44% 16.65x
Garden Power Equipment 11.31% 16.20x
Auctions & Repossessions 1.37% 16.04x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pontoon Boat Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male