Dstillery Audiences

PONTOON BOAT RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Pontoon Boat Researchers Audience

Below you'll find more information about the Pontoon Boat Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pontoon Boat Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pontoon Boat Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pontoon Boat Researchers audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 39.91% 43.11x
Xtreme Sports Fans 39.87% 43.05x
Outdoors Enthusiasts 38.78% 41.70x
Power Tools Shoppers 34.29% 40.92x
Mowing Equipment Shoppers 34.09% 40.76x
RV Shoppers 38.44% 40.21x
Product Manuals Researchers 32.35% 39.15x
RV Owners and Upgraders 34.86% 38.43x
Tractor Shoppers 38.04% 37.78x
Waterfront Vacationers 32.45% 37.64x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Interest attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pontoon Boat Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pontoon Boat Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.30x
Jos A. Bank Clothiers 0.29% 1.23x
Eddie Bauer 0.02% 1.18x
Buckle 0.14% 1.17x
Mens Wearhouse 0.45% 1.16x
Columbia 0.01% 1.10x
Johnston and Murphy 0.10% 1.09x
White House Black Market 0.14% 1.06x
Chicos 0.05% 1.06x
Tommy Bahama 0.02% 1.05x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Location attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pontoon Boat Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pontoon Boat Researchers audience is iboats.com.

Website Composition Index
iboats.com 1.67% 91.06x
mercurymarine.com 3.40% 90.76x
onlineoutboards.com 1.23% 79.98x
perfprotech.com 2.90% 74.05x
boatus.com 1.72% 70.15x
anchorexpress.com 1.09% 66.78x
smartmarineguide.com 1.29% 63.82x
walleyecentral.com 3.54% 63.77x
trackerboatcenter.com 2.14% 63.74x
westmarine.com 20.63% 63.26x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Web attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pontoon Boat Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.28% 29.96x
Boating & Yachts 37.54% 25.91x
Fishing 10.51% 24.24x
Home Improvement Contractor 2.50% 23.16x
Golf & Boats 0.03% 22.06x
Power Tools 6.46% 19.64x
All-Terrain Vehicles 15.44% 19.19x
Texas Off-Roading 0.18% 18.70x
Auto Body Upkeep & Repair Researchers 5.23% 17.70x
Flags & Trump 0.12% 17.35x
Composition Percentage: The overlap percentage between the Pontoon Boat Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pontoon Boat Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pontoon Boat Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male