Explore the Power Tools Shoppers Audience
Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Power Tools Shoppers audience.
INTERESTS
The Power Tools Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.
| Interest | Composition | Index |
| Product Manuals Researchers | 58.69% | 75.34x |
| DIYers | 48.90% | 58.72x |
| Light Bulb Shoppers | 47.06% | 57.98x |
| Plumbers | 47.45% | 57.22x |
| Welding Tools and Supplies Shoppers | 48.85% | 56.26x |
| Home Exterior Design Enthusiasts | 38.83% | 54.34x |
| Contractors & Construction Professionals | 45.06% | 53.62x |
| Model Aircraft and Rocket Hobbyists | 48.30% | 52.64x |
| Competitive Car Brand Shoppers | 48.10% | 52.42x |
| Jeep Vehicle Shoppers | 47.07% | 52.23x |
Composition Percentage:
The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
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APPAREL RETAILERS
The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.30x |
| Jos A. Bank Clothiers | 0.30% | 1.21x |
| Mens Wearhouse | 0.46% | 1.15x |
| Buckle | 0.14% | 1.14x |
| Talbots | 0.04% | 1.05x |
| Dressbarn | 0.04% | 1.04x |
| Chicos | 0.04% | 1.02x |
| REI | 0.02% | 1.00x |
| White House Black Market | 0.13% | 1.00x |
| Columbia | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
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WEBSITES
The Power Tools Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools Shoppers audience is toolnut.com.
| Website | Composition | Index |
| toolnut.com | 1.01% | 107.77x |
| toolpartspro.com | 1.07% | 103.66x |
| jettools.com | 1.25% | 98.39x |
| milwaukeetool.com | 1.81% | 89.11x |
| baileysonline.com | 1.83% | 84.10x |
| carbideprocessors.com | 1.01% | 82.26x |
| tools-plus.com | 1.40% | 81.52x |
| bostitch.com | 1.70% | 81.29x |
| popularwoodworking.com | 4.00% | 80.90x |
| routerforums.com | 1.13% | 80.58x |
Composition Percentage:
The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.09% | 45.61x |
| Power Tools | 14.26% | 43.57x |
| Home Improvement Contractor | 4.50% | 41.75x |
| Rural Living | 0.37% | 39.59x |
| Woodwork | 16.32% | 36.58x |
| Lighting & Power | 5.82% | 30.71x |
| Auto Body Upkeep & Repair Researchers | 8.96% | 30.41x |
| Machines & Industrial Supplies | 8.95% | 28.73x |
| Garden Power Equipment | 22.99% | 26.35x |
| Auto Tires & Parts Repair Researchers | 5.98% | 26.14x |
Composition Percentage:
The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
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DEMOGRAPHICS
The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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