Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 57.92% 38.50x
Home Exterior Design Enthusiasts 41.46% 31.88x
DIYers 44.83% 31.57x
Home Heating and Cooling Researchers 41.53% 30.64x
Plumbers 47.46% 30.48x
Light Bulb Shoppers 44.41% 28.72x
Truck Shoppers 49.51% 28.51x
Work Boots & Safety Footwear Shoppers 47.69% 28.38x
Jeep Vehicle Shoppers 47.94% 28.35x
Getting Off the Grid Travelers 43.84% 28.28x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.42x
Maurices 0.02% 1.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is acetool.com.

Website Composition Index
acetool.com 1.32% 60.12x
portercable.com 1.51% 56.56x
infinitytools.com 1.05% 54.71x
vortexoptics.com 1.19% 50.18x
ecmweb.com 1.09% 50.03x
trick-tools.com 1.11% 48.52x
rockler.com 1.41% 48.37x
woodworkersjournal.com 2.17% 47.75x
dewalt.com 9.59% 47.34x
everythingattachments.com 1.21% 46.15x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 6.38% 30.94x
Rural Living 0.05% 29.83x
Machines & Industrial Supplies 3.38% 27.85x
Lighting & Power 2.09% 27.54x
Home Improvement Contractor 0.14% 26.58x
Texas Off-Roading 0.10% 26.08x
Garden Power Equipment 11.60% 25.81x
Auto Body Upkeep & Repair Researchers 3.65% 25.31x
Woodwork 9.36% 25.20x
Amateur Radios 3.37% 25.08x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male