Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 61.25% 126.94x
Home Exterior Design Enthusiasts 41.25% 115.92x
Getting Off the Grid Travelers 46.25% 104.10x
Kitchen Stove Shoppers 40.00% 103.09x
Country Home Decorators 38.75% 103.07x
Home Heating and Cooling Researchers 39.58% 102.02x
Honda Vehicle Shoppers 40.83% 101.05x
Lawn and Home Pest Control Researchers 43.33% 99.79x
Plumbers 52.50% 99.67x
Moving Truck Rental Researchers 41.67% 99.64x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.09% 2.75x
Carhartt 0.44% 1.89x
Maurices 0.04% 1.78x
American Eagle Outfitters 0.01% 1.19x
Victoria's Secret 0.01% 1.13x
Journeys 0.01% 0.88x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is manualslib.com.

Website Composition Index
manualslib.com 30.50% 78.30x
justanswer.com 22.30% 65.68x
instructables.com 33.06% 52.63x
thisoldhouse.com 26.63% 51.42x
f150forum.com 11.07% 46.56x
axleaddict.com 10.50% 45.98x
geniuskitchen.com 12.41% 43.98x
fixya.com 38.29% 43.73x
thehulltruth.com 9.74% 43.43x
ford-trucks.com 18.07% 43.09x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 12.50% 53.72x
Woodwork 11.25% 49.45x
Appliances & Reviews 30.42% 33.62x
Gun Enthusiast - Rifles & Ammo 14.17% 33.41x
Hunting 11.67% 32.70x
Rural Living 0.05% 29.98x
Motorcycles & Snowmobiles 11.67% 28.93x
Gun Enthusiast - Hunting & Self Defense 19.17% 28.74x
Texas Off-Roading 0.09% 27.25x
Home Improvement Contractor 0.11% 27.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male