Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 59.91% 39.10x
Light Bulb Shoppers 47.21% 30.06x
Welding Tools and Supplies Shoppers 48.40% 29.14x
Model Aircraft and Rocket Hobbyists 48.86% 27.97x
Mowing Equipment Shoppers 39.75% 27.56x
Contractors & Construction Professionals 45.86% 27.35x
Home Exterior Design Enthusiasts 39.08% 27.24x
Jeep Vehicle Shoppers 46.61% 27.08x
Lawn and Home Pest Control Researchers 37.70% 26.84x
Home Heating and Cooling Researchers 38.54% 26.16x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.06x
Mens Wearhouse 0.32% 0.98x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is toolnut.com.

Website Composition Index
toolnut.com 1.09% 107.66x
toolpartspro.com 1.17% 96.37x
jettools.com 1.34% 95.07x
milwaukeetool.com 1.95% 86.48x
bostitch.com 1.57% 81.50x
portercable.com 2.83% 80.97x
otctools.com 1.03% 79.78x
baileysonline.com 1.93% 79.49x
routerforums.com 1.04% 79.44x
popularwoodworking.com 4.33% 79.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 15.61% 39.33x
Home Improvement Contractor 5.31% 37.69x
Woodwork 17.60% 32.98x
Lighting & Power 6.23% 27.35x
Auto Body Upkeep & Repair Researchers 9.64% 27.07x
Machines & Industrial Supplies 9.62% 25.57x
Garden Power Equipment 23.46% 24.86x
Amateur Radios 7.14% 21.99x
Auto Tires & Parts Repair Researchers 6.45% 21.82x
Electronic Cabling 2.74% 21.48x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male