Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 29.75% 38.32x
Product Manuals Researchers 46.25% 37.13x
DIYers 35.12% 35.45x
Home Heating and Cooling Researchers 33.84% 34.98x
Kitchen Stove Shoppers 27.80% 32.71x
Plumbers 41.80% 31.70x
Home Brewing Enthusiasts 29.96% 29.89x
Archery Enthusiasts 34.87% 29.52x
Subaru Vehicle Shoppers 27.05% 29.40x
Country Home Decorators 27.67% 29.21x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.21x
Maurices 0.06% 1.16x
American Eagle Outfitters 0.03% 1.07x
Chicos 0.03% 1.03x
Lane Bryant 0.03% 1.02x
Dressbarn 0.02% 1.01x
The Childrens Place 0.05% 1.00x
Lululemon 0.01% 1.00x
H&M 0.02% 0.99x
Journeys 0.05% 0.98x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is ryobitools.com.

Website Composition Index
ryobitools.com 3.56% 52.70x
thesawguy.com 3.86% 49.94x
wilkerdos.com 1.27% 45.72x
woodworkingtalk.com 3.92% 41.10x
routerforums.com 1.10% 39.22x
fourwheeler.com 1.57% 38.99x
millerwelds.com 2.51% 37.89x
woodweb.com 1.08% 37.68x
dremel.com 1.83% 37.45x
trucktrend.com 3.32% 37.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 2.55% 28.99x
Car Keys, Locks & Remotes 0.12% 26.80x
Woodwork 5.14% 26.58x
Machines & Industrial Supplies 0.15% 26.55x
Rural Living 0.05% 21.88x
Auto Body Upkeep & Repair Researchers 0.21% 21.07x
Trucking 2.99% 20.56x
Trucks 0.10% 19.82x
Gun Enthusiast - Rifles & Ammo 4.27% 19.07x
Home Furnishings 0.48% 18.78x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male