Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 62.62% 47.76x
DIYers 51.97% 38.51x
Home Exterior Design Enthusiasts 44.89% 38.10x
Plumbers 52.09% 37.95x
Light Bulb Shoppers 49.93% 37.69x
Jeep Vehicle Shoppers 50.56% 36.04x
Lawn and Home Pest Control Researchers 45.77% 35.00x
Truck Shoppers 52.40% 34.86x
Welding Tools and Supplies Shoppers 51.35% 34.71x
Getting Off the Grid Travelers 30.44% 34.63x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.53x
Talbots 0.03% 1.27x
White House Black Market 0.04% 1.09x
Buckle 0.04% 1.07x
Chicos 0.04% 1.06x
Eddie Bauer 0.02% 1.03x
Dressbarn 0.03% 1.03x
Lane Bryant 0.03% 1.03x
Jos A. Bank Clothiers 0.03% 0.99x
Mens Wearhouse 0.05% 0.97x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is acetool.com.

Website Composition Index
acetool.com 2.07% 59.85x
popularwoodworking.com 1.24% 58.02x
bobistheoilguy.com 1.48% 54.64x
tascaparts.com 1.16% 54.05x
portercable.com 2.20% 53.92x
mtdparts.com 1.07% 53.83x
vortexoptics.com 2.04% 53.06x
bostitch.com 1.03% 53.01x
harborfreight.com 5.82% 52.57x
ecmweb.com 1.70% 52.00x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.61% 33.80x
Rural Living 0.19% 33.66x
Power Tools 9.24% 32.13x
Woodwork 10.16% 28.22x
Handyman Tools 0.03% 27.70x
Auto Body Upkeep & Repair Researchers 5.49% 24.90x
Machines & Industrial Supplies 5.66% 23.40x
Garden Power Equipment 16.26% 23.29x
Lighting & Power 3.51% 23.25x
Auto Tires & Parts Repair Researchers 3.34% 23.16x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male