Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 53.40% 44.78x
Home Exterior Design Enthusiasts 39.62% 39.95x
Home Heating and Cooling Researchers 39.55% 37.27x
DIYers 42.58% 37.20x
Plumbers 48.59% 34.99x
Moving Truck Rental Researchers 39.96% 34.51x
Home Brewing Enthusiasts 39.14% 34.34x
Getting Off the Grid Travelers 39.50% 33.42x
Jeep Vehicle Shoppers 43.79% 33.29x
Ebay Shoppers 38.45% 33.28x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.51x
Carhartt 0.16% 1.27x
White House Black Market 0.01% 1.25x
Mens Wearhouse 0.01% 1.18x
Dressbarn 0.01% 1.09x
Buckle 0.01% 1.07x
Chicos 0.01% 1.06x
American Eagle Outfitters 0.01% 1.01x
Victoria's Secret 0.02% 0.97x
Aeropostale 0.01% 0.96x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is dewalt.com.

Website Composition Index
dewalt.com 2.91% 60.87x
stihlusa.com 3.34% 57.95x
constructionprotips.com 1.80% 54.48x
machinerytrader.com 2.48% 54.43x
cheaperthandirt.com 1.76% 54.23x
tractorhouse.com 4.27% 51.79x
grabagun.com 1.22% 51.31x
auctiontime.com 2.01% 51.10x
stihldealer.net 2.07% 50.48x
westmarine.com 1.12% 50.14x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.80% 32.34x
Car Keys, Locks & Remotes 2.07% 31.98x
Auctions & Repossessions 0.40% 31.66x
Machines & Industrial Supplies 1.27% 31.47x
Amateur Radios 1.09% 31.15x
Hobby Drones & Remote-Controlled Cars 0.37% 30.33x
Electronic Cabling 0.23% 30.11x
Garden Power Equipment 5.33% 29.57x
Auto Body Upkeep & Repair Researchers 1.43% 29.22x
Yard Structures 0.71% 28.99x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male