Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 62.43% 45.85x
DIYers 52.35% 36.63x
Light Bulb Shoppers 50.15% 36.53x
Plumbers 51.50% 36.43x
Home Exterior Design Enthusiasts 45.12% 35.75x
Jeep Vehicle Shoppers 51.17% 34.10x
Welding Tools and Supplies Shoppers 51.76% 33.63x
Lawn and Home Pest Control Researchers 46.05% 33.19x
Truck Shoppers 52.65% 32.79x
Contractors & Construction Professionals 45.95% 32.60x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.34x
Jos A. Bank Clothiers 0.32% 1.29x
White House Black Market 0.41% 1.29x
Mens Wearhouse 0.51% 1.24x
Johnston and Murphy 0.55% 1.11x
Dressbarn 0.04% 0.93x
Bonobos 0.07% 0.93x
Lane Bryant 0.04% 0.88x
Topshop 0.02% 0.86x
Columbia 0.01% 0.83x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is acetool.com.

Website Composition Index
acetool.com 2.15% 58.85x
weldingsuppliesfromioc.com 1.19% 57.17x
millerwelds.com 1.94% 57.16x
ryobitools.com 3.28% 56.31x
popularwoodworking.com 1.71% 55.46x
portercable.com 2.29% 52.99x
bostitch.com 1.12% 52.61x
ridgidforum.com 1.06% 51.69x
bobistheoilguy.com 1.96% 51.25x
infinitytools.com 1.60% 51.16x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 9.13% 31.09x
Home Improvement Contractor 2.02% 30.90x
Rural Living 0.20% 29.87x
Handyman Tools 0.04% 27.34x
Woodwork 10.38% 26.85x
Auto Body Upkeep & Repair Researchers 5.82% 23.74x
Auto Tires & Parts Repair Researchers 3.65% 22.84x
Lighting & Power 3.71% 22.14x
Machines & Industrial Supplies 6.07% 21.76x
Garden Power Equipment 16.73% 21.72x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male