Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 60.50% 49.89x
Light Bulb Shoppers 46.95% 39.76x
Welding Tools and Supplies Shoppers 49.66% 37.68x
Home Exterior Design Enthusiasts 40.16% 37.50x
DIYers 51.56% 37.48x
Plumbers 50.17% 37.25x
Lawn and Home Pest Control Researchers 41.45% 35.00x
Mowing Equipment Shoppers 41.71% 34.98x
Automotive Service Professionals 43.14% 34.89x
Contractors & Construction Professionals 46.13% 34.83x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.36x
Jos A. Bank Clothiers 0.37% 1.29x
Buckle 0.27% 1.23x
Mens Wearhouse 0.57% 1.22x
LL Bean 0.01% 1.22x
Express Outlets 0.01% 1.11x
White House Black Market 0.31% 1.10x
Belk 0.01% 1.07x
Talbots 0.05% 1.06x
Johnston and Murphy 0.33% 1.00x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is toolnut.com.

Website Composition Index
toolnut.com 1.01% 116.00x
toolpartspro.com 1.07% 114.52x
jettools.com 1.26% 106.93x
milwaukeetool.com 1.80% 95.69x
baileysonline.com 1.84% 91.62x
acetool.com 3.62% 90.48x
tools-plus.com 1.49% 90.15x
redtoolstore.com 1.09% 87.76x
carbideprocessors.com 1.13% 87.67x
popularwoodworking.com 3.97% 86.58x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 12.43% 34.93x
Handyman Tools 0.07% 34.81x
Home Improvement Contractor 3.47% 33.91x
Rural Living 0.30% 32.59x
Woodwork 14.28% 29.61x
Auto Body Upkeep & Repair Researchers 7.90% 25.12x
Lighting & Power 5.06% 24.64x
Machines & Industrial Supplies 8.01% 23.61x
Auto Tires & Parts Repair Researchers 5.11% 22.91x
Flags & Trump 0.17% 21.90x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male