Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 37.95% 62.68x
Contractors & Construction Professionals 73.32% 60.75x
DIYers 40.34% 49.65x
New Homeowners 45.77% 49.61x
Product Manuals Researchers 39.80% 45.87x
Volkswagen Vehicle Shopper 25.07% 45.85x
Tractor Shoppers 62.25% 44.24x
Home Heating and Cooling Researchers 18.64% 43.02x
Snow Removal Researchers 52.09% 42.72x
Kia Vehicle Shoppers 24.94% 41.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.10x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is machinerypete.com.

Website Composition Index
machinerypete.com 1.08% 56.24x
ck5.com 1.54% 53.94x
ffcars.com 1.19% 53.20x
hotrodders.com 4.54% 53.13x
stevesnovasite.com 1.98% 52.70x
pirate4x4.com 4.82% 52.62x
tractorforum.com 1.82% 51.81x
trifive.com 2.07% 50.50x
camaros.net 2.33% 50.14x
about-air-compressors.com 1.19% 50.13x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 1.17% 34.31x
Machines & Industrial Supplies 0.14% 32.36x
Garden Power Equipment 3.74% 31.57x
Car Keys, Locks & Remotes 0.08% 31.38x
Woodwork 3.68% 30.20x
Auto Body Upkeep & Repair Researchers 0.11% 27.92x
Trucking 1.38% 26.83x
Recreational Motor Sport Enthusiasts 1.48% 23.94x
Gun Enthusiast - Rifles & Ammo 0.75% 23.65x
Auto Enthusiast Information Researchers 5.56% 21.37x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male