Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 3 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 59.36% 30.57x
Contractors & Construction Professionals 39.44% 24.54x
Light Bulb Shoppers 47.76% 23.10x
Truck Shoppers 46.30% 22.99x
Jeep Vehicle Shoppers 42.37% 22.86x
Automotive Service Professionals 38.26% 21.93x
Tractor Shoppers 42.82% 21.75x
Auto Repair Researchers 37.32% 21.39x
Corvette Enthusiasts 39.98% 21.01x
Quads and ATV Enthusiasts 44.35% 20.85x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.42x
Carhartt 0.25% 1.35x
LL Bean 0.01% 1.23x
Belk 0.02% 1.21x
Lorna Jane 0.01% 1.19x
Lane Bryant 0.04% 1.06x
Chicos 0.04% 0.92x
Eddie Bauer 0.01% 0.88x
Ralph Lauren 0.01% 0.86x
LOFT 0.03% 0.86x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 25.71% 31.40x
gunbroker.com 18.41% 31.12x
oreillyauto.com 19.31% 30.00x
doityourself.com 47.78% 26.89x
thisoldhouse.com 37.26% 26.61x
weathertech.com 17.51% 26.29x
todayshomeowner.com 23.76% 25.44x
familyhandyman.com 37.79% 24.76x
manualslib.com 46.92% 23.07x
sherwin-williams.com 20.81% 22.42x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 16.23% 30.85x
Handyman Tools 0.12% 30.51x
Home Improvement Contractor 6.73% 28.61x
Woodwork 16.66% 27.15x
Rural Living 0.45% 25.85x
Lighting & Power 6.33% 22.61x
Auto Body Upkeep & Repair Researchers 9.56% 21.34x
Machines & Industrial Supplies 9.21% 21.12x
Garden Power Equipment 24.26% 20.00x
Amateur Radios 6.39% 18.28x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000