Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 49.35% 34.34x
Home Exterior Design Enthusiasts 36.86% 32.45x
DIYers 40.20% 30.08x
Home Heating and Cooling Researchers 38.11% 29.74x
Plumbers 45.72% 27.99x
Kitchen Stove Shoppers 34.09% 27.55x
Home Brewing Enthusiasts 36.51% 27.31x
Ebay Shoppers 35.38% 26.31x
Getting Off the Grid Travelers 36.82% 26.26x
Archery Enthusiasts 39.45% 26.02x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.54x
Carhartt 0.08% 1.30x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is dewalt.com.

Website Composition Index
dewalt.com 1.23% 58.18x
stihlusa.com 1.31% 54.84x
machinerytrader.com 1.06% 51.48x
tractorhouse.com 1.84% 48.24x
dormanproducts.com 1.09% 43.49x
weldingsuppliesfromioc.com 1.49% 42.83x
thesawguy.com 4.65% 42.14x
wilkerdos.com 1.32% 39.17x
ryobitools.com 5.82% 37.52x
finewoodworking.com 4.60% 37.03x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.16% 30.11x
Electronic Cabling 0.08% 28.29x
Car Keys, Locks & Remotes 0.69% 28.10x
Machines & Industrial Supplies 0.57% 28.03x
Hobby Drones & Remote-Controlled Cars 0.18% 26.95x
Bathrooms & Plumbing 0.24% 26.90x
Lighting & Power 0.34% 26.46x
Yard Structures 0.21% 25.46x
Woodwork 6.71% 24.98x
Auto Body Upkeep & Repair Researchers 0.69% 24.77x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male