Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 16.95% 43.31x
Wood Carving Enthusiasts 36.97% 41.26x
New Homeowners 33.53% 41.10x
Contractors & Construction Professionals 40.69% 39.15x
Product Manuals Researchers 40.46% 36.59x
DIYers 24.16% 36.22x
Home Heating and Cooling Researchers 21.90% 35.47x
Plumbers 37.13% 31.99x
Snow Removal Researchers 34.60% 29.89x
Spa and Pool Owners 24.15% 29.57x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.92x
Michael Kors 0.01% 1.63x
Lululemon 0.01% 1.32x
Lane Bryant 0.01% 1.29x
Aeropostale 0.02% 1.27x
Mens Wearhouse 0.02% 1.26x
Buckle 0.02% 1.22x
Maurices 0.04% 1.18x
Dressbarn 0.01% 1.17x
Express 0.02% 1.14x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is thesawguy.com.

Website Composition Index
thesawguy.com 2.10% 53.00x
ryobitools.com 1.92% 51.89x
wilkerdos.com 1.00% 49.97x
lumberjocks.com 1.85% 46.24x
woodworkingtalk.com 2.97% 43.59x
finewoodworking.com 4.34% 41.23x
penntoolco.com 1.50% 41.14x
millerwelds.com 1.36% 40.36x
forums.jlconline.com 1.70% 37.12x
manualslib.com 2.47% 36.96x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 1.47% 29.17x
Woodwork 3.90% 28.98x
Machines & Industrial Supplies 0.15% 24.64x
Car Keys, Locks & Remotes 0.09% 24.13x
Trucking 1.40% 18.34x
Gun Enthusiast - Rifles & Ammo 1.37% 17.99x
Garden Power Equipment 3.20% 16.75x
Fire Fighting 0.06% 15.08x
Auto Body Upkeep & Repair Researchers 0.09% 15.01x
Recreational Motor Sport Enthusiasts 1.62% 14.85x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male