Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 59.87% 39.89x
DIYers 46.61% 32.50x
Home Exterior Design Enthusiasts 42.89% 32.02x
Plumbers 49.92% 31.01x
Home Heating and Cooling Researchers 43.14% 30.96x
Light Bulb Shoppers 46.68% 30.26x
Truck Shoppers 49.85% 30.02x
Jeep Vehicle Shoppers 48.24% 29.80x
Work Boots & Safety Footwear Shoppers 48.15% 29.60x
Lawn and Home Pest Control Researchers 44.08% 29.36x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.61x
Talbots 0.01% 1.29x
Buckle 0.01% 1.10x
Old Navy 0.02% 1.09x
Dressbarn 0.01% 1.07x
Chicos 0.01% 1.06x
White House Black Market 0.01% 1.00x
Lane Bryant 0.01% 1.00x
H&M 0.01% 0.97x
Aeropostale 0.01% 0.97x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is acetool.com.

Website Composition Index
acetool.com 1.71% 56.72x
portercable.com 1.89% 51.84x
infinitytools.com 1.31% 50.38x
vortexoptics.com 1.52% 47.55x
ecmweb.com 1.36% 47.20x
bobistheoilguy.com 1.13% 46.93x
muttonpower.com 1.13% 45.32x
rockler.com 1.82% 44.39x
woodworkersjournal.com 2.66% 43.53x
propartsdirect.net 1.06% 43.30x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 7.34% 31.94x
Rural Living 0.06% 30.41x
Home Improvement Contractor 0.26% 29.83x
Lighting & Power 2.69% 26.72x
Machines & Industrial Supplies 4.21% 26.66x
Woodwork 9.23% 26.35x
Garden Power Equipment 13.13% 25.94x
Auto Body Upkeep & Repair Researchers 4.30% 25.50x
Texas Off-Roading 0.13% 24.73x
Car Keys, Locks & Remotes 7.22% 23.99x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male