Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 60.30% 37.26x
Light Bulb Shoppers 48.16% 28.62x
Jeep Vehicle Shoppers 44.67% 28.19x
Contractors & Construction Professionals 43.33% 27.97x
Welding Tools and Supplies Shoppers 47.78% 27.71x
Home Exterior Design Enthusiasts 38.50% 27.16x
Truck Shoppers 48.60% 26.57x
Mowing Equipment Shoppers 39.36% 26.29x
Corvette Enthusiasts 41.46% 26.09x
Automotive Service Professionals 42.38% 25.60x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.78x
Columbia 0.01% 1.40x
Carhartt 0.29% 1.36x
Express Outlets 0.00% 1.35x
Belk 0.02% 1.32x
Jos A. Bank Clothiers 0.10% 1.13x
REI 0.02% 1.13x
Dressbarn 0.04% 1.12x
Chicos 0.05% 1.12x
Ralph Lauren 0.01% 1.10x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is toolnut.com.

Website Composition Index
toolnut.com 1.55% 119.88x
greenlee.com 1.24% 102.58x
jettools.com 1.82% 98.42x
toolpartspro.com 1.39% 97.51x
garagejournal.com 2.71% 93.02x
milwaukeetool.com 2.71% 93.01x
bostitch.com 1.79% 90.53x
carbideprocessors.com 1.11% 88.88x
rockler.com 4.64% 87.79x
portercable.com 3.04% 87.69x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.10% 34.95x
Power Tools 15.14% 33.98x
Home Improvement Contractor 5.90% 33.78x
Woodwork 16.91% 30.11x
Rural Living 0.42% 28.98x
Lighting & Power 6.10% 25.70x
Machines & Industrial Supplies 8.97% 24.29x
Auto Body Upkeep & Repair Researchers 9.63% 23.72x
Garden Power Equipment 22.98% 22.67x
Amateur Radios 6.71% 20.72x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male