Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 52.99% 45.42x
Home Brewing Enthusiasts 37.90% 32.26x
Home Exterior Design Enthusiasts 49.73% 32.14x
Home Heating and Cooling Researchers 49.00% 30.85x
Archery Enthusiasts 45.13% 30.75x
DIYers 52.70% 30.65x
Lawn and Home Pest Control Researchers 39.42% 30.61x
Light Bulb Shoppers 44.25% 29.94x
Used Compact Pickup Intenders 36.97% 29.59x
Jeep Vehicle Shoppers 53.91% 28.96x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.47x
Carhartt 0.27% 1.39x
American Eagle Outfitters 0.02% 1.14x
Mens Wearhouse 0.02% 1.10x
Chicos 0.02% 1.09x
Gymboree 0.01% 1.06x
Old Navy 0.02% 1.05x
Maurices 0.02% 1.04x
Banana Republic 0.01% 0.98x
Dressbarn 0.01% 0.98x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is dewalt.com.

Website Composition Index
dewalt.com 5.92% 54.04x
woodworkersjournal.com 1.28% 51.96x
baileigh.com 1.00% 51.13x
thoroughbreddiesel.com 1.37% 50.42x
factoryauthorizedoutlet.com 1.56% 50.00x
greenpartstore.com 1.16% 48.94x
tooltopia.com 1.09% 48.40x
stihlusa.com 6.12% 48.38x
tractorpartsasap.com 1.13% 48.37x
cheaperthandirt.com 3.88% 46.19x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 5.14% 29.34x
Texas Off-Roading 0.07% 28.92x
Machines & Industrial Supplies 2.17% 27.97x
Lighting & Power 1.40% 27.50x
Car Keys, Locks & Remotes 3.87% 26.83x
Home Improvement Contractor 0.07% 26.29x
Garden Power Equipment 8.49% 26.26x
Amateur Radios 2.00% 25.89x
Auto Body Upkeep & Repair Researchers 2.61% 25.79x
Hobby Drones & Remote-Controlled Cars 0.65% 25.42x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male