Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.22% 34.47x
Home Exterior Design Enthusiasts 35.97% 33.44x
DIYers 40.10% 31.62x
Home Heating and Cooling Researchers 37.69% 31.28x
Plumbers 44.62% 29.67x
Kitchen Stove Shoppers 34.05% 28.97x
Home Brewing Enthusiasts 35.21% 28.24x
Archery Enthusiasts 38.60% 27.29x
Ebay Shoppers 34.56% 27.03x
Getting Off the Grid Travelers 36.12% 27.01x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.20x
Maurices 0.05% 1.13x
Zumiez 0.02% 1.13x
Victoria's Secret 0.04% 1.10x
Lululemon 0.01% 1.10x
Eddie Bauer 0.01% 1.10x
Chicos 0.02% 1.07x
Old Navy 0.04% 1.06x
Talbots 0.02% 1.03x
The Childrens Place 0.04% 1.03x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is weldingsuppliesfromioc.com.

Website Composition Index
weldingsuppliesfromioc.com 1.08% 49.25x
thesawguy.com 4.57% 45.97x
ryobitools.com 5.19% 44.58x
wilkerdos.com 1.30% 42.17x
routerforums.com 1.16% 38.94x
woodworkingtalk.com 4.15% 38.35x
finewoodworking.com 4.49% 37.62x
dremel.com 1.88% 37.19x
lumberjocks.com 4.16% 34.53x
forums.jlconline.com 3.32% 34.46x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Amateur Radios.

Content Affinity Composition Index
Amateur Radios 0.20% 27.63x
Auctions & Repossessions 0.08% 27.03x
Machines & Industrial Supplies 0.36% 26.11x
Power Tools 3.30% 25.43x
Woodwork 5.99% 25.15x
Car Keys, Locks & Remotes 0.35% 25.06x
Auto Body Upkeep & Repair Researchers 0.44% 24.17x
Yard Structures 0.10% 24.00x
Bathrooms & Plumbing 0.13% 23.76x
Lighting & Power 0.18% 23.63x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male