POWER TOOLS SHOPPERS

Audience Size: 3 Million Devices

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Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Power Tools Shoppers audience.

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest	Composition	Index
Product Manuals Researchers	59.36%	30.57x
Contractors & Construction Professionals	39.44%	24.54x
Light Bulb Shoppers	47.76%	23.10x
Truck Shoppers	46.30%	22.99x
Jeep Vehicle Shoppers	42.37%	22.86x
Automotive Service Professionals	38.26%	21.93x
Tractor Shoppers	42.82%	21.75x
Auto Repair Researchers	37.32%	21.39x
Corvette Enthusiasts	39.98%	21.01x
Quads and ATV Enthusiasts	44.35%	20.85x

Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.

Index: A comparison of the Power Tools Shoppers audience to the internet population.

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.00%	1.42x
Carhartt	0.25%	1.35x
LL Bean	0.01%	1.23x
Belk	0.02%	1.21x
Lorna Jane	0.01%	1.19x
Lane Bryant	0.04%	1.06x
Chicos	0.04%	0.92x
Eddie Bauer	0.01%	0.88x
Ralph Lauren	0.01%	0.86x
LOFT	0.03%	0.86x

Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.

Index: A comparison of the Power Tools Shoppers audience to the internet population.

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is sportsmansguide.com.

Website	Composition	Index
sportsmansguide.com	25.71%	31.40x
gunbroker.com	18.41%	31.12x
oreillyauto.com	19.31%	30.00x
doityourself.com	47.78%	26.89x
thisoldhouse.com	37.26%	26.61x
weathertech.com	17.51%	26.29x
todayshomeowner.com	23.76%	25.44x
familyhandyman.com	37.79%	24.76x
manualslib.com	46.92%	23.07x
sherwin-williams.com	20.81%	22.42x

Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.

Index: A comparison of the Power Tools Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Power Tools.

Content Affinity	Composition	Index
Power Tools	16.23%	30.85x
Handyman Tools	0.12%	30.51x
Home Improvement Contractor	6.73%	28.61x
Woodwork	16.66%	27.15x
Rural Living	0.45%	25.85x
Lighting & Power	6.33%	22.61x
Auto Body Upkeep & Repair Researchers	9.56%	21.34x
Machines & Industrial Supplies	9.21%	21.12x
Garden Power Equipment	24.26%	20.00x
Amateur Radios	6.39%	18.28x

Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Power Tools Shoppers audience to the internet population.

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age and income brackets.

Age

45-54

Income

Under $25,000