Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.40% 37.89x
Home Exterior Design Enthusiasts 36.77% 35.93x
DIYers 40.49% 32.65x
Home Heating and Cooling Researchers 37.74% 32.29x
Plumbers 46.15% 30.56x
Home Brewing Enthusiasts 36.74% 30.20x
Kitchen Stove Shoppers 33.96% 30.00x
Moving Truck Rental Researchers 36.46% 29.09x
Archery Enthusiasts 38.28% 28.85x
Country Home Decorators 34.45% 28.79x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.40x
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is dewalt.com.

Website Composition Index
dewalt.com 1.99% 53.22x
stihlusa.com 2.38% 50.93x
constructionprotips.com 1.29% 48.92x
redtoolstore.com 1.41% 48.01x
machinerytrader.com 1.73% 47.86x
tractorhouse.com 3.06% 45.54x
auctiontime.com 1.44% 45.15x
stihldealer.net 1.48% 44.63x
remington.com 1.10% 43.09x
americanhunter.org 1.09% 41.74x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.24% 30.02x
Electronic Cabling 0.13% 30.00x
Car Keys, Locks & Remotes 1.07% 29.21x
Machines & Industrial Supplies 0.72% 28.82x
Auto Body Upkeep & Repair Researchers 0.94% 28.04x
Amateur Radios 0.57% 27.56x
Lighting & Power 0.45% 27.19x
Bathrooms & Plumbing 0.31% 26.94x
Yard Structures 0.33% 26.77x
Hobby Drones & Remote-Controlled Cars 0.24% 25.43x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male