Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 61.80% 36.22x
DIYers 51.62% 28.80x
Home Exterior Design Enthusiasts 47.80% 28.16x
Light Bulb Shoppers 50.33% 27.77x
Truck Shoppers 50.48% 27.70x
Plumbers 53.50% 27.49x
Lawn and Home Pest Control Researchers 45.28% 27.20x
Jeep Vehicle Shoppers 51.62% 26.92x
Welding Tools and Supplies Shoppers 50.81% 26.85x
Getting Off the Grid Travelers 47.18% 26.63x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.44x
Eddie Bauer 0.02% 1.11x
Dressbarn 0.03% 1.09x
Chicos 0.04% 1.09x
Talbots 0.03% 1.04x
Lane Bryant 0.03% 1.01x
Jos A. Bank Clothiers 0.03% 0.98x
Mens Wearhouse 0.05% 0.95x
Buckle 0.04% 0.92x
Old Navy 0.05% 0.89x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is acetool.com.

Website Composition Index
acetool.com 2.20% 57.45x
popularwoodworking.com 1.12% 54.75x
bobistheoilguy.com 1.39% 51.57x
portercable.com 2.34% 51.33x
tascaparts.com 1.10% 51.28x
vortexoptics.com 1.96% 50.81x
mtdparts.com 1.02% 50.71x
bostitch.com 1.06% 50.63x
ecmweb.com 1.62% 49.85x
harborfreight.com 5.17% 49.35x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.94% 27.66x
Rural Living 0.14% 27.63x
Power Tools 7.86% 27.03x
Handyman Tools 0.03% 25.16x
Woodwork 9.22% 23.15x
Auto Body Upkeep & Repair Researchers 4.72% 21.39x
Machines & Industrial Supplies 4.68% 21.13x
Lighting & Power 2.95% 20.87x
Garden Power Equipment 14.27% 20.84x
Auto Tires & Parts Repair Researchers 2.77% 19.42x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male