Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 58.69% 75.34x
DIYers 48.90% 58.72x
Light Bulb Shoppers 47.06% 57.98x
Plumbers 47.45% 57.22x
Welding Tools and Supplies Shoppers 48.85% 56.26x
Home Exterior Design Enthusiasts 38.83% 54.34x
Contractors & Construction Professionals 45.06% 53.62x
Model Aircraft and Rocket Hobbyists 48.30% 52.64x
Competitive Car Brand Shoppers 48.10% 52.42x
Jeep Vehicle Shoppers 47.07% 52.23x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.30x
Jos A. Bank Clothiers 0.30% 1.21x
Mens Wearhouse 0.46% 1.15x
Buckle 0.14% 1.14x
Talbots 0.04% 1.05x
Dressbarn 0.04% 1.04x
Chicos 0.04% 1.02x
REI 0.02% 1.00x
White House Black Market 0.13% 1.00x
Columbia 0.01% 0.97x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is toolnut.com.

Website Composition Index
toolnut.com 1.01% 107.77x
toolpartspro.com 1.07% 103.66x
jettools.com 1.25% 98.39x
milwaukeetool.com 1.81% 89.11x
baileysonline.com 1.83% 84.10x
carbideprocessors.com 1.01% 82.26x
tools-plus.com 1.40% 81.52x
bostitch.com 1.70% 81.29x
popularwoodworking.com 4.00% 80.90x
routerforums.com 1.13% 80.58x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.09% 45.61x
Power Tools 14.26% 43.57x
Home Improvement Contractor 4.50% 41.75x
Rural Living 0.37% 39.59x
Woodwork 16.32% 36.58x
Lighting & Power 5.82% 30.71x
Auto Body Upkeep & Repair Researchers 8.96% 30.41x
Machines & Industrial Supplies 8.95% 28.73x
Garden Power Equipment 22.99% 26.35x
Auto Tires & Parts Repair Researchers 5.98% 26.14x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male