Dstillery Audiences

POWER TOOLS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Power Tools Shoppers Audience

Below you'll find more information about the Power Tools Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Power Tools Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools Shoppers audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 38.43% 35.38x
Home Exterior Design Enthusiasts 22.18% 34.28x
Product Manuals Researchers 42.82% 31.19x
DIYers 28.23% 30.83x
Home Heating and Cooling Researchers 26.96% 29.91x
Plumbers 37.22% 27.14x
Subaru Vehicle Shoppers 21.95% 25.61x
Aftermarket Accessories Shoppers 34.12% 25.25x
Archery Enthusiasts 31.99% 24.90x
Snow Removal Researchers 37.48% 24.84x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Interest attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.51x
Buckle 0.02% 1.38x
Carhartt 0.16% 1.30x
Chicos 0.02% 1.29x
Talbots 0.01% 1.29x
Eddie Bauer 0.01% 1.24x
American Eagle Outfitters 0.01% 1.19x
LOFT 0.01% 1.18x
Zumiez 0.03% 1.18x
Maurices 0.04% 1.17x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Location attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools Shoppers audience is ryobitools.com.

Website Composition Index
ryobitools.com 2.30% 43.77x
thesawguy.com 2.96% 43.21x
wilkerdos.com 1.12% 41.67x
dremel.com 1.23% 39.49x
woodworkingtalk.com 3.44% 36.73x
popularwoodworking.com 1.60% 35.76x
trucktrend.com 1.50% 35.34x
lumberjocks.com 2.92% 35.10x
routerforums.com 1.01% 34.27x
millerwelds.com 1.74% 34.14x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Web attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools Shoppers audience is Trucks.

Content Affinity Composition Index
Trucks 0.08% 28.78x
Car Keys, Locks & Remotes 0.17% 27.86x
Woodwork 4.86% 26.18x
Power Tools 1.76% 25.09x
Machines & Industrial Supplies 0.15% 24.48x
Hobby Drones & Remote-Controlled Cars 0.06% 19.78x
Auto Body Upkeep & Repair Researchers 0.15% 17.64x
Trucking 1.78% 17.10x
Gun Enthusiast - Rifles & Ammo 2.27% 16.47x
Painting & Renovation 0.32% 14.96x
Composition Percentage: The overlap percentage between the Power Tools Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Power Tools Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male