Dstillery Audiences

PRE-MEASURED GROCERY SHOPPERS

Audience Size: 915.7 Thousand Devices

Explore the Pre-Measured Grocery Shoppers Audience

Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 915.7 thousand unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 64.75% 117.52x
Wine Lovers 60.02% 114.97x
Home Design and Living Publication Readers 20.81% 104.31x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 24.36% 102.65x
Home Kitchen Chefs 54.38% 96.39x
Nutrition Conscious Eaters 51.33% 94.29x
Pantry Recipes Researchers 26.03% 93.43x
Shelf-Stable Food Content Readers 21.54% 85.05x
Home Design Enthusiasts 28.15% 82.53x
Plant Based & Vegan Food Recipe Shoppers 41.06% 81.44x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.05x
Hollister 0.01% 1.82x
Zumiez 0.02% 1.06x
H&M 0.01% 1.05x
Maurices 0.02% 1.01x
Gymboree 0.01% 1.00x
Old Navy 0.01% 0.91x
Journeys 0.02% 0.86x
Express 0.01% 0.79x
Urban Outfitters 0.01% 0.75x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is baked-theblog.com.

Website Composition Index
baked-theblog.com 1.03% 69.40x
acanadianfoodie.com 1.02% 69.31x
thefirstmess.com 1.98% 66.29x
theperfectloaf.com 2.18% 64.91x
dinnerwithjulie.com 1.54% 63.10x
nigella.com 3.39% 61.70x
smittenkitchen.com 10.49% 61.66x
thefreshloaf.com 1.95% 59.54x
101cookbooks.com 3.18% 59.01x
cloudykitchen.com 1.36% 57.96x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.36% 50.41x
Assorted Topics (Family, Household Wellness, The Beach) 24.36% 39.50x
Cakes & Sweets 0.75% 39.16x
Canada Shopping - Kitchenware 0.42% 37.86x
Travel, Food, Fashion & Fitness 3.69% 37.54x
Vegetarian Diet 11.19% 36.56x
Canada Consumer Product Cluster 1.76% 35.63x
Low Carb Diets 5.16% 29.56x
Stay at Home Mom 29.20% 27.83x
Female Lifestyle Content Readers 2.66% 27.12x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Measured Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female