Dstillery Audiences

PRE-MEASURED GROCERY SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Pre-Measured Grocery Shoppers Audience

Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Wine Lovers.

Interest Composition Index
Wine Lovers 60.27% 80.20x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 32.36% 74.26x
Home Design and Living Publication Readers 29.93% 68.97x
Nutrition Conscious Eaters 39.92% 68.89x
Healthy Eaters 40.43% 68.88x
Pantry Recipes Researchers 30.36% 68.59x
Home Kitchen Chefs 53.18% 68.58x
Shelf-Stable Food Content Readers 25.33% 61.47x
Gourmet Food & Wine Researchers 42.01% 57.58x
Cooking Show Fans 40.64% 56.62x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Express.

Location Composition Index
Express 0.01% 1.31x
Old Navy 0.02% 1.15x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.09% 0.97x
Journeys 0.01% 0.92x
Victoria's Secret 0.01% 0.78x
Maurices 0.01% 0.71x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is smittenkitchen.com.

Website Composition Index
smittenkitchen.com 12.92% 51.74x
thefirstmess.com 2.29% 50.84x
theperfectloaf.com 2.19% 50.50x
cloudykitchen.com 1.48% 48.60x
nigella.com 3.79% 48.49x
joythebaker.com 6.06% 47.60x
101cookbooks.com 3.96% 47.50x
theoriginaldish.com 1.27% 47.42x
davidlebovitz.com 5.06% 46.94x
blossomtostem.net 1.04% 46.94x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.33% 31.83x
Travel, Food, Fashion & Fitness 3.88% 30.73x
Assorted Topics (Family, Household Wellness, The Beach) 24.58% 28.60x
Cakes & Sweets 0.92% 27.96x
Vegetarian Diet 10.25% 25.70x
Canada Consumer Product Cluster 1.52% 23.90x
Low Carb Diets 4.16% 22.33x
Stay at Home Mom 27.71% 20.85x
Female Lifestyle Content Readers 2.48% 20.72x
Canada Shopping - Kitchenware 0.31% 19.17x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Measured Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female