Dstillery Audiences

PRE-MEASURED GROCERY SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Pre-Measured Grocery Shoppers Audience

Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 26.25% 21.91x
Home Interior Design Enthusiasts 26.57% 21.88x
Meal Kit Delivery Researchers 28.32% 21.20x
Luxury Fitness Shoppers 23.90% 19.97x
Luxury Athletic Footwear Shoppers 23.90% 19.97x
Yogis 24.16% 19.15x
Supermarket Shoppers 26.35% 19.04x
Trendy Denim Shoppers 26.55% 18.78x
Womens Fashion Brands Shoppers 27.12% 18.44x
Healthy Eaters 22.93% 18.23x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Intermix.

Location Composition Index
Intermix 0.01% 3.22x
Patagonia 0.01% 2.55x
Bonobos 0.02% 2.43x
Uniqlo 0.02% 2.25x
Zara 0.03% 2.24x
Club Monaco 0.01% 2.16x
Madewell 0.03% 2.06x
Armani 0.03% 2.05x
American Apparel 0.03% 2.02x
Free People 0.03% 2.00x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is fitnessista.com.

Website Composition Index
fitnessista.com 1.07% 30.88x
westelm.com 4.48% 29.44x
thefullhelping.com 1.44% 27.35x
onekingslane.com 3.74% 24.39x
corepoweryoga.com 2.52% 24.36x
bistromd.com 1.57% 24.25x
food52.com 1.27% 23.12x
foodmatters.com 1.34% 21.00x
mydarlingvegan.com 1.71% 20.91x
vince.com 1.62% 20.38x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.69% 15.73x
Holistic Medicine 0.57% 15.58x
Vegans & Animal Welfare 2.52% 15.48x
Organic Beauty & Skincare Products 1.57% 12.83x
Yoga & Meditation 2.71% 12.66x
Active Lifestyle Enthusiasts 0.07% 12.38x
Dermatology 2.15% 12.34x
Furniture & Home Improvement 7.08% 12.09x
Higher-End Fashion Brands 0.54% 11.77x
Home Office Products 0.17% 11.21x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Measured Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female