Explore the Pre-Measured Grocery Shoppers Audience
Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.
INTERESTS
The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 17.56% | 12.03x |
| Women's Fashion Magazine Readers | 16.52% | 11.83x |
| Yogis | 19.75% | 11.81x |
| Supermarket Shoppers | 25.04% | 11.75x |
| Women's Fitness Enthusiasts | 16.46% | 11.73x |
| Trendy Denim Shoppers | 23.84% | 11.72x |
| Thrift Store Shoppers | 21.34% | 11.46x |
| Healthy Eaters | 17.12% | 11.28x |
| Womens Fashion Brands Shoppers | 25.44% | 11.05x |
| Wedding Registrants | 15.54% | 10.98x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 2.45x |
| Lorna Jane | 0.01% | 2.39x |
| American Apparel | 0.05% | 2.26x |
| Intermix | 0.02% | 2.20x |
| Patagonia | 0.01% | 2.13x |
| Zara | 0.04% | 2.01x |
| Levi Strauss | 0.02% | 1.97x |
| Calvin Klein | 0.01% | 1.96x |
| Armani | 0.03% | 1.95x |
| Uniqlo | 0.02% | 1.89x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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WEBSITES
The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is capbeauty.com.
| Website | Composition | Index |
| capbeauty.com | 0.06% | 44.19x |
| intermixonline.com | 0.25% | 43.22x |
| maraisusa.com | 0.04% | 43.12x |
| thedreslyn.com | 0.07% | 41.60x |
| dsanddurga.com | 0.03% | 41.25x |
| barmethod.com | 0.03% | 40.50x |
| aesop.com | 0.06% | 40.15x |
| stevenalan.com | 0.11% | 39.81x |
| aktinmotion.com | 0.15% | 39.75x |
| shopwaitingonmartha.com | 0.05% | 39.34x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 2.61% | 11.80x |
| Vegans & Animal Welfare | 5.39% | 10.81x |
| Higher-End Fashion Brands | 2.32% | 9.61x |
| Hipster Clothing | 0.74% | 9.53x |
| Organic Beauty & Skincare Products | 2.55% | 9.22x |
| Yoga & Meditation | 3.98% | 9.20x |
| Fashion Cluster | 8.32% | 9.19x |
| Washington D.C. Hotels | 0.04% | 9.17x |
| Vegetarian Diet | 11.68% | 8.95x |
| Holistic Medicine | 0.81% | 8.78x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pre-Measured Grocery Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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