Explore the Pre-Measured Grocery Shoppers Audience
Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 382.6 thousand unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.
INTERESTS
The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 58.43% | 206.64x |
| Home Kitchen Chefs | 52.19% | 174.90x |
| Home Design and Living Publication Readers | 43.95% | 137.33x |
| Healthy Eaters | 85.20% | 135.32x |
| Plant Based & Vegan Food Recipe Shoppers | 42.19% | 134.72x |
| Healthy Diet Recipe Researchers | 40.53% | 126.48x |
| Women’s Lifestyle Blogs Researchers | 24.40% | 125.45x |
| Wellness Enthusiasts | 20.22% | 117.98x |
| Nutrition Conscious Eaters | 65.36% | 108.20x |
| Gourmet Food & Wine Researchers | 24.59% | 106.57x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.02% | 3.12x |
| Gymboree | 0.01% | 2.12x |
| Maurices | 0.02% | 1.43x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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WEBSITES
The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is chowhound.com.
| Website | Composition | Index |
| chowhound.com | 5.86% | 116.70x |
| baked-theblog.com | 1.32% | 109.89x |
| occasionallyeggs.com | 1.20% | 107.66x |
| acanadianfoodie.com | 1.78% | 107.22x |
| dinnerwithjulie.com | 2.28% | 105.59x |
| thechronicleherald.ca | 2.08% | 103.67x |
| insidehalton.com | 6.20% | 100.36x |
| retailmenot.ca | 2.59% | 98.96x |
| canadiancookingadventures.com | 1.69% | 97.78x |
| kamloopsthisweek.com | 1.65% | 96.16x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.91% | 62.70x |
| Canada Consumer Product Cluster | 2.56% | 61.25x |
| Travel, Food, Fashion & Fitness | 3.26% | 52.37x |
| Vegetarian Diet | 13.38% | 52.29x |
| Assorted Topics (Family, Household Wellness, The Beach) | 25.95% | 51.80x |
| Low Carb Diets | 6.23% | 48.89x |
| Vancouver British Columbia Research Cluster | 3.14% | 48.36x |
| Quebec Vacations | 1.78% | 41.60x |
| Stay at Home Mom | 31.67% | 41.34x |
| Female Lifestyle Content Readers | 2.76% | 41.13x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pre-Measured Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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