Dstillery Audiences

PRE-MEASURED GROCERY SHOPPERS

Audience Size: 7.4 Million Devices

Explore the Pre-Measured Grocery Shoppers Audience

Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 17.56% 12.03x
Women's Fashion Magazine Readers 16.52% 11.83x
Yogis 19.75% 11.81x
Supermarket Shoppers 25.04% 11.75x
Women's Fitness Enthusiasts 16.46% 11.73x
Trendy Denim Shoppers 23.84% 11.72x
Thrift Store Shoppers 21.34% 11.46x
Healthy Eaters 17.12% 11.28x
Womens Fashion Brands Shoppers 25.44% 11.05x
Wedding Registrants 15.54% 10.98x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.45x
Lorna Jane 0.01% 2.39x
American Apparel 0.05% 2.26x
Intermix 0.02% 2.20x
Patagonia 0.01% 2.13x
Zara 0.04% 2.01x
Levi Strauss 0.02% 1.97x
Calvin Klein 0.01% 1.96x
Armani 0.03% 1.95x
Uniqlo 0.02% 1.89x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is capbeauty.com.

Website Composition Index
capbeauty.com 0.06% 44.19x
intermixonline.com 0.25% 43.22x
maraisusa.com 0.04% 43.12x
thedreslyn.com 0.07% 41.60x
dsanddurga.com 0.03% 41.25x
barmethod.com 0.03% 40.50x
aesop.com 0.06% 40.15x
stevenalan.com 0.11% 39.81x
aktinmotion.com 0.15% 39.75x
shopwaitingonmartha.com 0.05% 39.34x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.61% 11.80x
Vegans & Animal Welfare 5.39% 10.81x
Higher-End Fashion Brands 2.32% 9.61x
Hipster Clothing 0.74% 9.53x
Organic Beauty & Skincare Products 2.55% 9.22x
Yoga & Meditation 3.98% 9.20x
Fashion Cluster 8.32% 9.19x
Washington D.C. Hotels 0.04% 9.17x
Vegetarian Diet 11.68% 8.95x
Holistic Medicine 0.81% 8.78x
Composition Percentage: The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Measured Grocery Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999