Explore the Pre-Measured Grocery Shoppers Audience
Below you'll find more information about the Pre-Measured Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pre-Measured Grocery Shoppers audience.
INTERESTS
The Pre-Measured Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Measured Grocery Shoppers audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 60.27% | 80.20x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 32.36% | 74.26x |
| Home Design and Living Publication Readers | 29.93% | 68.97x |
| Nutrition Conscious Eaters | 39.92% | 68.89x |
| Healthy Eaters | 40.43% | 68.88x |
| Pantry Recipes Researchers | 30.36% | 68.59x |
| Home Kitchen Chefs | 53.18% | 68.58x |
| Shelf-Stable Food Content Readers | 25.33% | 61.47x |
| Gourmet Food & Wine Researchers | 42.01% | 57.58x |
| Cooking Show Fans | 40.64% | 56.62x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Pre-Measured Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Measured Grocery Shoppers audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.31x |
| Old Navy | 0.02% | 1.15x |
| Mens Wearhouse | 0.01% | 1.15x |
| Carhartt | 0.09% | 0.97x |
| Journeys | 0.01% | 0.92x |
| Victoria's Secret | 0.01% | 0.78x |
| Maurices | 0.01% | 0.71x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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WEBSITES
The Pre-Measured Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Measured Grocery Shoppers audience is smittenkitchen.com.
| Website | Composition | Index |
| smittenkitchen.com | 12.92% | 51.74x |
| thefirstmess.com | 2.29% | 50.84x |
| theperfectloaf.com | 2.19% | 50.50x |
| cloudykitchen.com | 1.48% | 48.60x |
| nigella.com | 3.79% | 48.49x |
| joythebaker.com | 6.06% | 47.60x |
| 101cookbooks.com | 3.96% | 47.50x |
| theoriginaldish.com | 1.27% | 47.42x |
| davidlebovitz.com | 5.06% | 46.94x |
| blossomtostem.net | 1.04% | 46.94x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Measured Grocery Shoppers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.33% | 31.83x |
| Travel, Food, Fashion & Fitness | 3.88% | 30.73x |
| Assorted Topics (Family, Household Wellness, The Beach) | 24.58% | 28.60x |
| Cakes & Sweets | 0.92% | 27.96x |
| Vegetarian Diet | 10.25% | 25.70x |
| Canada Consumer Product Cluster | 1.52% | 23.90x |
| Low Carb Diets | 4.16% | 22.33x |
| Stay at Home Mom | 27.71% | 20.85x |
| Female Lifestyle Content Readers | 2.48% | 20.72x |
| Canada Shopping - Kitchenware | 0.31% | 19.17x |
Composition Percentage:
The overlap percentage between the Pre-Measured Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Measured Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Pre-Measured Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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