Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 1.7 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 34.00% 45.52x
Health Conscious Expecting Parents 54.89% 44.66x
Parents with Kids 25.96% 34.04x
Mature Parents 29.82% 33.81x
Baby Products Buyers 34.02% 31.99x
Fathers Day Celebrators 18.85% 30.13x
Fertility Treatment Researchers 41.24% 28.35x
Child Car Seat Researchers 36.13% 28.30x
Pediatric Provider Researchers 23.02% 27.68x
COVID Symptoms Researchers 13.73% 26.27x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.40x
Gap 0.02% 1.37x
Maurices 0.04% 1.34x
Victoria's Secret 0.03% 1.34x
Buckle 0.02% 1.30x
H&M 0.01% 1.26x
Gymboree 0.01% 1.25x
Zumiez 0.02% 1.24x
Talbots 0.01% 1.18x
Journeys 0.03% 1.17x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.21% 60.16x
exclusivepumping.com 4.21% 55.32x
americanpregnancy.org 16.79% 52.09x
pregnancyfoodchecker.com 2.15% 49.42x
mamaoffive.com 1.65% 48.25x
themommyhoodclub.com 1.06% 46.33x
avawomen.com 1.14% 46.19x
adensmom.com 1.75% 43.79x
easybabylife.com 1.69% 43.27x
naturalbabylife.com 2.69% 41.85x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 2.08% 28.83x
Parenting & Children's Activities 0.41% 25.46x
Parenting & Pregnancy Resources 52.79% 18.97x
Baby Names 9.35% 17.79x
Roleplay & Fantasy Games 0.06% 16.63x
Numerology & Astrology 0.24% 14.76x
Cardiac & Other Health Research 0.04% 12.84x
Children's Health 0.29% 11.87x
Toys Shopping 0.03% 11.19x
Healthy Eating Researchers 0.05% 10.78x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female