Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 58.44% 41.61x
New & Expecting Parents 45.33% 39.79x
Parents with Kids 38.19% 32.75x
Baby Products Buyers 40.75% 30.28x
Mature Parents 31.53% 29.85x
Fertility Treatment Researchers 46.06% 28.27x
Involved Parents 33.08% 27.53x
Child Car Seat Researchers 40.19% 26.29x
COVID Symptoms Researchers 24.41% 26.03x
Doctors 32.42% 25.71x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is bounty.com.

Website Composition Index
bounty.com 1.55% 53.13x
exclusivepumping.com 3.44% 48.65x
americanpregnancy.org 16.01% 46.92x
mom365.com 1.09% 46.82x
pregnancyfoodchecker.com 1.34% 44.35x
nestedbean.com 2.52% 44.14x
madeformums.com 6.82% 42.50x
gracobaby.com 1.65% 42.13x
avawomen.com 2.61% 41.52x
kindredbravely.com 2.05% 40.81x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 4.72% 28.54x
Parenting & Children's Activities 1.71% 27.11x
Reproductive Health 0.21% 20.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 19.97x
Hipster Clothing 0.05% 19.09x
Homeschooling 0.04% 18.81x
Psychology & Social Work 0.14% 18.27x
Parenting & Pregnancy Resources 55.62% 17.96x
Baby Names 13.71% 17.68x
Toys Shopping 0.63% 16.48x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female