Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 51.80% 52.47x
New & Expecting Parents 50.06% 47.25x
Mature Parents 35.18% 37.68x
Parents with Kids 32.35% 35.26x
Fathers Day Celebrators 14.73% 34.60x
Baby Products Buyers 31.14% 33.12x
Fertility Treatment Researchers 37.93% 30.33x
Online Health Researchers 12.83% 29.91x
Pediatric Provider Researchers 27.14% 29.72x
Child Car Seat Researchers 31.80% 29.40x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.66x
American Eagle Outfitters 0.03% 1.60x
Lane Bryant 0.01% 1.41x
Dressbarn 0.01% 1.40x
Chicos 0.02% 1.34x
Mens Wearhouse 0.02% 1.28x
Old Navy 0.03% 1.27x
Victoria's Secret 0.02% 1.26x
Express 0.02% 1.17x
Maurices 0.04% 1.16x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.10% 63.21x
americanpregnancy.org 13.91% 60.82x
exclusivepumping.com 3.64% 56.13x
mamaoffive.com 1.47% 51.64x
pregnancyfoodchecker.com 1.80% 48.68x
adensmom.com 1.93% 46.11x
easybabylife.com 1.21% 43.65x
anothermommyblogger.com 1.14% 40.98x
hellomotherhood.com 4.50% 40.65x
naturalbabylife.com 2.22% 40.64x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 1.24% 24.87x
Parenting & Children's Activities 0.27% 22.63x
Parenting & Pregnancy Resources 48.96% 20.75x
Baby Names 8.27% 18.62x
Numerology & Astrology 0.11% 11.77x
Nursing 0.16% 11.13x
Children's Health 0.19% 10.74x
Healthcare - Doctors & Diagnosis 0.46% 10.15x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 10.05x
Child Development 0.29% 9.98x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female