Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 40.38% 24.49x
New & Expecting Parents 76.94% 22.22x
Food Allergies Researchers 33.77% 19.95x
Pediatricians 41.59% 19.76x
Day Care Users 39.66% 19.11x
Mature Parents 53.20% 19.01x
Adult Acne Sufferers 35.61% 18.73x
Doctors 36.85% 18.42x
Medical Consultation Researchers 31.71% 17.81x
Sleep Disorder Researchers 37.24% 17.39x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.58x
Dressbarn 0.05% 1.18x
LL Bean 0.01% 1.11x
Hollister 0.02% 1.05x
Old Navy 0.06% 1.05x
Charlotte Russe 0.02% 1.04x
Belk 0.02% 1.03x
Journeys 0.03% 1.02x
Coach 0.06% 1.00x
Zara 0.02% 0.99x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is babyhopes.com.

Website Composition Index
babyhopes.com 1.45% 94.36x
countdowntopregnancy.com 2.70% 90.40x
conceiveeasy.com 1.76% 90.23x
pumpstation.com 1.90% 87.57x
mypregnancybaby.com 1.15% 86.36x
whenmybaby.com 1.64% 85.07x
breastfeedingneeds.com 1.21% 82.54x
pregnancy-info.net 11.74% 82.30x
babycareadvice.com 1.05% 78.41x
motherlove.com 1.38% 78.18x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.51% 22.40x
New Parents 30.99% 20.18x
Reproductive Health 9.53% 17.87x
Parenting & Pregnancy Resources 72.35% 17.25x
Pet Forums 3.04% 13.57x
Toys Shopping 8.14% 13.29x
Child Development 15.32% 13.26x
Homeschooling 0.68% 12.97x
Baby Names 16.84% 12.47x
Parenting & Healthy Eating 44.01% 12.43x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female