Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 62.98% 32.68x
New & Expecting Parents 52.14% 32.03x
Parents with Kids 45.55% 27.29x
Mature Parents 39.35% 26.28x
Baby Products Buyers 44.62% 24.95x
Involved Parents 40.31% 23.75x
Fertility Treatment Researchers 48.29% 23.25x
Doctors 38.96% 23.03x
Primary Care Doctor Researchers 40.77% 22.92x
Gift Givers 29.59% 22.85x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.52x
LOFT 0.01% 1.44x
Aeropostale 0.01% 1.37x
Journeys 0.02% 1.32x
The Childrens Place 0.02% 1.28x
Banana Republic 0.01% 1.28x
Old Navy 0.02% 1.24x
Lane Bryant 0.01% 1.24x
Express 0.01% 1.20x
Mens Wearhouse 0.02% 1.16x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is aeroflowbreastpumps.com.

Website Composition Index
aeroflowbreastpumps.com 1.18% 50.00x
medelabreastfeedingus.com 2.12% 45.56x
llli.org 1.45% 45.50x
similac.com 1.14% 43.69x
marchofdimes.org 2.21% 39.95x
bounty.com 3.66% 39.90x
exclusivepumping.com 3.28% 39.08x
mom365.com 3.24% 36.08x
babycenter.ca 4.89% 35.23x
acog.org 2.61% 34.68x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 8.83% 21.33x
Parenting & Children's Activities 3.04% 19.61x
Reproductive Health 0.57% 16.55x
Child Development 4.28% 14.82x
Toys Shopping 1.23% 14.79x
Homeschooling 0.16% 13.95x
Parenting & Pregnancy Resources 57.75% 13.92x
Baby Names 16.20% 13.81x
Cheerleading 0.21% 13.32x
Cardiac & Other Health Research 0.79% 12.82x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female