Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 65.31% 37.26x
New & Expecting Parents 54.78% 35.36x
Parents with Kids 47.40% 29.88x
Mature Parents 40.68% 28.40x
Baby Products Buyers 45.91% 27.89x
Fertility Treatment Researchers 49.39% 26.16x
Food Allergies Researchers 37.68% 24.27x
Adult Acne Sufferers 39.34% 24.08x
Involved Parents 39.28% 23.85x
Child Car Seat Researchers 42.91% 23.77x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.29x
Old Navy 0.05% 1.15x
Aeropostale 0.03% 1.14x
H&M 0.03% 1.13x
The Childrens Place 0.05% 1.11x
Lane Bryant 0.02% 1.11x
Mens Wearhouse 0.04% 1.10x
Coach 0.02% 1.09x
Dressbarn 0.02% 1.09x
Forever 21 0.02% 1.07x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.17% 50.56x
firstresponse.com 1.43% 48.44x
countdowntopregnancy.com 1.00% 47.23x
fitpregnancy.com 3.05% 46.47x
aeroflowbreastpumps.com 3.33% 46.07x
lamaze.org 1.21% 45.02x
checkpregnancy.com 1.69% 41.79x
medelabreastfeedingus.com 5.55% 41.65x
preeclampsia.org 1.70% 41.56x
llli.org 3.46% 41.54x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 16.20% 24.47x
Parenting & Children's Activities 4.04% 23.29x
Reproductive Health 2.11% 20.67x
Parenting & Pregnancy Resources 63.23% 17.49x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 16.54x
Child Development 9.18% 16.11x
Homeschooling 0.41% 16.07x
Toys Shopping 2.74% 15.51x
Cheerleading 0.83% 15.02x
Baby Names 19.09% 14.42x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female