Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 46.03% 44.49x
Health Conscious Expecting Parents 59.70% 43.82x
Parents with Kids 39.44% 36.64x
Mature Parents 32.96% 34.99x
Baby Products Buyers 40.72% 33.76x
Fertility Treatment Researchers 46.29% 31.85x
Doctors 34.66% 30.85x
COVID Symptoms Researchers 25.19% 30.50x
Involved Parents 37.44% 30.28x
Adult Acne Sufferers 32.90% 30.27x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.10x
Journeys 0.02% 1.02x
Carhartt 0.11% 1.02x
Buckle 0.01% 1.01x
Express 0.01% 0.93x
Maurices 0.01% 0.92x
Victoria's Secret 0.01% 0.89x
The Childrens Place 0.01% 0.85x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 1.05% 56.12x
bounty.com 2.38% 49.49x
marchofdimes.org 1.08% 48.28x
mom365.com 1.84% 46.07x
exclusivepumping.com 2.89% 44.77x
americanpregnancy.org 15.39% 44.44x
acog.org 1.34% 43.00x
avawomen.com 2.86% 40.89x
parent24.com 1.15% 40.81x
madeformums.com 6.73% 40.27x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 6.30% 30.66x
Parenting & Children's Activities 2.14% 27.22x
Reproductive Health 0.30% 22.16x
Toys Shopping 1.02% 19.32x
Parenting & Pregnancy Resources 54.93% 19.22x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 19.07x
Baby Names 14.41% 19.06x
Cheerleading 0.12% 18.79x
Child Development 2.70% 18.59x
Homeschooling 0.10% 18.27x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female