Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 58.57% 41.58x
New & Expecting Parents 42.80% 40.24x
Parents with Kids 34.98% 33.38x
Baby Products Buyers 39.66% 30.87x
Mature Parents 27.43% 29.66x
Fertility Treatment Researchers 44.71% 28.89x
Fathers Day Celebrators 24.90% 28.68x
Involved Parents 31.14% 27.73x
COVID Symptoms Researchers 22.54% 27.51x
Child Car Seat Researchers 40.80% 27.08x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.37x
J. Crew 0.01% 1.35x
Lululemon 0.01% 1.33x
Maurices 0.05% 1.27x
Buckle 0.03% 1.21x
Express 0.02% 1.20x
Talbots 0.01% 1.19x
Hollister 0.01% 1.19x
American Eagle Outfitters 0.02% 1.18x
Old Navy 0.04% 1.17x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.19% 53.84x
exclusivepumping.com 4.39% 52.24x
nestedbean.com 1.15% 49.15x
pregnancyfoodchecker.com 2.05% 48.13x
loveourlittles.com 1.14% 47.10x
americanpregnancy.org 17.40% 46.75x
madeformums.com 5.52% 45.97x
avawomen.com 1.82% 45.61x
bounty.com 1.12% 45.34x
mamaoffive.com 1.27% 42.93x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 3.17% 27.83x
Parenting & Children's Activities 1.02% 26.40x
Baby Names 12.05% 18.69x
Toys Shopping 0.29% 18.17x
Parenting & Pregnancy Resources 55.46% 18.09x
Reproductive Health 0.09% 17.41x
Psychology & Social Work 0.04% 16.96x
Cardiac & Other Health Research 0.10% 15.37x
Numerology & Astrology 0.48% 14.74x
Diamonds & Precious Metals 0.04% 13.88x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female