Dstillery Audiences

PREGNANCY RESOURCES RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Pregnancy Resources Researchers Audience

Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pregnancy Resources Researchers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 58.61% 38.76x
New & Expecting Parents 43.00% 36.27x
Parents with Kids 37.47% 30.67x
Baby Products Buyers 40.20% 28.77x
Mature Parents 30.14% 27.62x
Fertility Treatment Researchers 44.86% 26.24x
Involved Parents 33.88% 25.79x
Fathers Day Celebrators 25.22% 24.77x
COVID Symptoms Researchers 23.77% 24.25x
Child Car Seat Researchers 40.73% 24.13x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Gap.

Location Composition Index
Gap 0.02% 1.50x
Forever 21 0.01% 1.34x
Hollister 0.01% 1.32x
Victoria's Secret 0.03% 1.25x
J. Crew 0.01% 1.22x
Dressbarn 0.01% 1.22x
Gymboree 0.01% 1.22x
The Childrens Place 0.03% 1.16x
Mens Wearhouse 0.02% 1.14x
Banana Republic 0.02% 1.14x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.02% 47.98x
exclusivepumping.com 4.11% 47.17x
kindredbravely.com 1.42% 44.81x
bounty.com 1.33% 44.43x
americanpregnancy.org 16.77% 44.32x
nestedbean.com 1.69% 44.23x
pregnancyfoodchecker.com 1.76% 42.86x
madeformums.com 6.45% 41.26x
avawomen.com 2.26% 40.14x
gracobaby.com 1.07% 40.00x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 4.02% 26.05x
Parenting & Children's Activities 1.54% 25.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 20.64x
Reproductive Health 0.18% 20.33x
Cardiac & Other Health Research 0.17% 18.69x
Parenting & Pregnancy Resources 57.22% 17.02x
Baby Names 13.35% 16.84x
Psychology & Social Work 0.08% 15.58x
Toys Shopping 0.48% 15.51x
Tattoos & Costumes 0.03% 13.98x
Composition Percentage: The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female