Explore the Pregnancy Resources Researchers Audience
Below you'll find more information about the Pregnancy Resources Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Pregnancy Resources Researchers audience.
INTERESTS
The Pregnancy Resources Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pregnancy Resources Researchers audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 46.03% | 44.49x |
| Health Conscious Expecting Parents | 59.70% | 43.82x |
| Parents with Kids | 39.44% | 36.64x |
| Mature Parents | 32.96% | 34.99x |
| Baby Products Buyers | 40.72% | 33.76x |
| Fertility Treatment Researchers | 46.29% | 31.85x |
| Doctors | 34.66% | 30.85x |
| COVID Symptoms Researchers | 25.19% | 30.50x |
| Involved Parents | 37.44% | 30.28x |
| Adult Acne Sufferers | 32.90% | 30.27x |
Composition Percentage:
The overlap percentage between the Pregnancy Resources Researchers audience and the Interest attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
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APPAREL RETAILERS
The Pregnancy Resources Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pregnancy Resources Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.10x |
| Journeys | 0.02% | 1.02x |
| Carhartt | 0.11% | 1.02x |
| Buckle | 0.01% | 1.01x |
| Express | 0.01% | 0.93x |
| Maurices | 0.01% | 0.92x |
| Victoria's Secret | 0.01% | 0.89x |
| The Childrens Place | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Pregnancy Resources Researchers audience and the Location attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
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WEBSITES
The Pregnancy Resources Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pregnancy Resources Researchers audience is medelabreastfeedingus.com.
| Website | Composition | Index |
| medelabreastfeedingus.com | 1.05% | 56.12x |
| bounty.com | 2.38% | 49.49x |
| marchofdimes.org | 1.08% | 48.28x |
| mom365.com | 1.84% | 46.07x |
| exclusivepumping.com | 2.89% | 44.77x |
| americanpregnancy.org | 15.39% | 44.44x |
| acog.org | 1.34% | 43.00x |
| avawomen.com | 2.86% | 40.89x |
| parent24.com | 1.15% | 40.81x |
| madeformums.com | 6.73% | 40.27x |
Composition Percentage:
The overlap percentage between the Pregnancy Resources Researchers audience and the Web attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pregnancy Resources Researchers audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 6.30% | 30.66x |
| Parenting & Children's Activities | 2.14% | 27.22x |
| Reproductive Health | 0.30% | 22.16x |
| Toys Shopping | 1.02% | 19.32x |
| Parenting & Pregnancy Resources | 54.93% | 19.22x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 19.07x |
| Baby Names | 14.41% | 19.06x |
| Cheerleading | 0.12% | 18.79x |
| Child Development | 2.70% | 18.59x |
| Homeschooling | 0.10% | 18.27x |
Composition Percentage:
The overlap percentage between the Pregnancy Resources Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pregnancy Resources Researchers audience to the internet population.
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DEMOGRAPHICS
The Pregnancy Resources Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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