Explore the Premier League Fans Audience
Below you'll find more information about the Premier League Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Premier League Fans audience.
INTERESTS
The Premier League Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Premier League Fans audience is Arsenal Fans.
| Interest | Composition | Index |
| Arsenal Fans | 19.82% | 12.75x |
| Italian Mens National Soccer Team Fans | 15.87% | 11.25x |
| Chelsea Fans | 12.75% | 7.78x |
| FC Barcelona Fans | 11.27% | 7.60x |
| Soccer Fans | 12.27% | 7.33x |
| Toronto Raptors Fans | 7.76% | 6.53x |
| World Cup Apparel Shoppers | 9.76% | 6.48x |
| Cricket Enthusiasts | 9.46% | 5.69x |
| Los Angeles Lakers Fans | 7.52% | 5.52x |
| Coders & Developers | 9.38% | 5.46x |
Composition Percentage:
The overlap percentage between the Premier League Fans audience and the Interest attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
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APPAREL RETAILERS
The Premier League Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Premier League Fans audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.88x |
| Armani | 0.03% | 1.66x |
| Topshop | 0.02% | 1.57x |
| Zara | 0.02% | 1.51x |
| Patagonia | 0.01% | 1.51x |
| Bonobos | 0.07% | 1.47x |
| Club Monaco | 0.01% | 1.46x |
| Urban Outfitters | 0.05% | 1.45x |
| Madewell | 0.02% | 1.43x |
| Lululemon | 0.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Premier League Fans audience and the Location attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
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WEBSITES
The Premier League Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Premier League Fans audience is whoscored.com.
| Website | Composition | Index |
| whoscored.com | 1.18% | 34.44x |
| football365.com | 1.98% | 33.35x |
| playingfor90.com | 1.06% | 32.62x |
| teamtalk.com | 1.54% | 32.12x |
| calciomercato.com | 1.23% | 29.91x |
| fourfourtwo.com | 1.55% | 27.94x |
| caughtoffside.com | 1.67% | 26.15x |
| livescore.com | 1.50% | 26.07x |
| bavarianfootballworks.com | 1.01% | 25.51x |
| transfermarkt.us | 1.20% | 24.43x |
Composition Percentage:
The overlap percentage between the Premier League Fans audience and the Web attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Premier League Fans audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.04% | 12.19x |
| Local & Travel England - Northern England | 0.10% | 11.15x |
| Alternative Streaming Services | 0.14% | 8.25x |
| Data Analysis & Scripting | 6.10% | 6.78x |
| Turkey & Iran Cluster | 0.18% | 5.60x |
| US Soccer | 0.74% | 5.05x |
| South Africa News Cluster | 0.94% | 4.95x |
| Data, Analytics & Coding | 3.44% | 4.69x |
| Nepal News | 0.11% | 4.37x |
| Visa & Immigration | 0.40% | 4.04x |
Composition Percentage:
The overlap percentage between the Premier League Fans audience and the Content Affinity attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
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DEMOGRAPHICS
The Premier League Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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