PREMIER LEAGUE FANS

Audience Size: 3.1 Million Devices

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Explore the Premier League Fans Audience

Below you'll find more information about the Premier League Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Premier League Fans audience.

INTERESTS

The Premier League Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Premier League Fans audience is Arsenal Fans.

Interest	Composition	Index
Arsenal Fans	21.37%	20.87x
Italian Mens National Soccer Team Fans	19.82%	20.68x
FC Barcelona Fans	12.97%	14.93x
Soccer Fans	13.72%	14.11x
Toronto Raptors Fans	10.41%	13.28x
Los Angeles Lakers Fans	9.38%	12.60x
World Cup Apparel Shoppers	12.06%	12.39x
Chelsea Fans	13.54%	12.16x
New York Knicks Fans	8.43%	10.62x
Brooklyn Nets Fans	8.63%	10.49x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Interest attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

APPAREL RETAILERS

The Premier League Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Premier League Fans audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.22x
Supreme	0.02%	2.14x
Intermix	0.01%	1.79x
Saint Laurent Paris	0.01%	1.77x
Club Monaco	0.02%	1.75x
REI	0.02%	1.68x
Patagonia	0.02%	1.66x
Bonobos	0.08%	1.65x
American Apparel	0.05%	1.64x
Armani	0.06%	1.62x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Location attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

WEBSITES

The Premier League Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Premier League Fans audience is squawka.com.

Website	Composition	Index
squawka.com	1.16%	70.80x
football365.com	3.35%	65.49x
tribalfootball.com	1.08%	62.80x
teamtalk.com	1.74%	61.73x
planetfootball.com	1.26%	59.45x
calciomercato.com	1.99%	59.37x
whoscored.com	1.80%	58.51x
101greatgoals.com	1.13%	58.27x
playingfor90.com	1.36%	55.11x
futbin.com	1.58%	55.10x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Web attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Premier League Fans audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.06%	18.48x
Local & Travel England - Northern England	0.15%	17.11x
Alternative Streaming Services	0.20%	9.90x
Data Analysis & Scripting	8.46%	8.95x
US Soccer	1.07%	6.70x
Turkey & Iran Cluster	0.24%	6.65x
South Africa News Cluster	1.17%	6.24x
Data, Analytics & Coding	4.05%	5.62x
Assorted Topics (Insurance, Travel, Viral Media)	0.01%	5.17x
Scotland Travel	0.11%	4.98x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Content Affinity attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

DEMOGRAPHICS

The Premier League Fans audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male