Dstillery Audiences

PREMIER LEAGUE FANS

Audience Size: 3.1 Million Devices

Explore the Premier League Fans Audience

Below you'll find more information about the Premier League Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Premier League Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Premier League Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Premier League Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 21.37% 20.87x
Italian Mens National Soccer Team Fans 19.82% 20.68x
FC Barcelona Fans 12.97% 14.93x
Soccer Fans 13.72% 14.11x
Toronto Raptors Fans 10.41% 13.28x
Los Angeles Lakers Fans 9.38% 12.60x
World Cup Apparel Shoppers 12.06% 12.39x
Chelsea Fans 13.54% 12.16x
New York Knicks Fans 8.43% 10.62x
Brooklyn Nets Fans 8.63% 10.49x
Composition Percentage: The overlap percentage between the Premier League Fans audience and the Interest attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Premier League Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Premier League Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.22x
Supreme 0.02% 2.14x
Intermix 0.01% 1.79x
Saint Laurent Paris 0.01% 1.77x
Club Monaco 0.02% 1.75x
REI 0.02% 1.68x
Patagonia 0.02% 1.66x
Bonobos 0.08% 1.65x
American Apparel 0.05% 1.64x
Armani 0.06% 1.62x
Composition Percentage: The overlap percentage between the Premier League Fans audience and the Location attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Premier League Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Premier League Fans audience is squawka.com.

Website Composition Index
squawka.com 1.16% 70.80x
football365.com 3.35% 65.49x
tribalfootball.com 1.08% 62.80x
teamtalk.com 1.74% 61.73x
planetfootball.com 1.26% 59.45x
calciomercato.com 1.99% 59.37x
whoscored.com 1.80% 58.51x
101greatgoals.com 1.13% 58.27x
playingfor90.com 1.36% 55.11x
futbin.com 1.58% 55.10x
Composition Percentage: The overlap percentage between the Premier League Fans audience and the Web attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Premier League Fans audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.06% 18.48x
Local & Travel England - Northern England 0.15% 17.11x
Alternative Streaming Services 0.20% 9.90x
Data Analysis & Scripting 8.46% 8.95x
US Soccer 1.07% 6.70x
Turkey & Iran Cluster 0.24% 6.65x
South Africa News Cluster 1.17% 6.24x
Data, Analytics & Coding 4.05% 5.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.17x
Scotland Travel 0.11% 4.98x
Composition Percentage: The overlap percentage between the Premier League Fans audience and the Content Affinity attribute.
Index: A comparison of the Premier League Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Premier League Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male