PREMIER LEAGUE FANS

Audience Size: 4.2 Million Devices

View All Audiences

Explore the Premier League Fans Audience

Below you'll find more information about the Premier League Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Premier League Fans audience.

INTERESTS

The Premier League Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Premier League Fans audience is Italian Mens National Soccer Team Fans.

Interest	Composition	Index
Italian Mens National Soccer Team Fans	18.96%	9.73x
FC Barcelona Fans	11.68%	7.36x
Arsenal Fans	32.25%	6.61x
Toronto Raptors Fans	9.62%	5.96x
Miami Heat Fans	0.13%	5.53x
World Cup Apparel Shoppers	11.64%	5.51x
Soccer Fans	17.86%	5.46x
Coders & Developers	10.08%	5.31x
Los Angeles Lakers Fans	0.20%	5.29x
New York Knicks Fans	7.62%	5.24x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Interest attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

APPAREL RETAILERS

The Premier League Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Premier League Fans audience is Intermix.

Location	Composition	Index
Intermix	0.01%	1.73x
Hugo Boss	0.02%	1.72x
Armani	0.03%	1.66x
Patagonia	0.01%	1.65x
Free People	0.02%	1.59x
Ann Taylor	0.02%	1.59x
Calvin Klein	0.01%	1.56x
Zara	0.03%	1.56x
Urban Outfitters	0.06%	1.55x
Saint Laurent Paris	0.01%	1.54x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Location attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

WEBSITES

The Premier League Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Premier League Fans audience is oldtraffordfaithful.com.

Website	Composition	Index
oldtraffordfaithful.com	0.02%	76.45x
arsenalstation.com	0.04%	73.97x
insidespanishfootball.com	0.07%	72.70x
justarsenal.com	0.04%	72.46x
theshedender.com	0.03%	69.91x
offthepost.info	0.05%	69.86x
chelseadaft.org	0.09%	69.84x
anfieldindex.com	0.02%	69.69x
thesportreview.com	0.02%	69.57x
soccersouls.com	0.11%	69.21x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Web attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Premier League Fans audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.04%	14.62x
Local & Travel England - Northern England	0.08%	12.15x
Data Analysis & Scripting	8.49%	7.14x
Alternative Streaming Services	0.36%	6.61x
Home Décor, Furniture, & Decorating	0.04%	6.36x
Local & Travel England - East Midlands	0.08%	5.95x
US Soccer	1.28%	5.81x
Turkey & Iran Cluster	0.23%	5.55x
Data, Analytics & Coding	2.95%	5.46x
Nepal News	0.13%	5.34x

Composition Percentage: The overlap percentage between the Premier League Fans audience and the Content Affinity attribute.

Index: A comparison of the Premier League Fans audience to the internet population.

DEMOGRAPHICS

The Premier League Fans audience resonates most for the following age and income brackets.

Age

25-34

Income

Under $25,000