Explore the Prepaid Smartphone Shoppers Audience
Below you'll find more information about the Prepaid Smartphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Prepaid Smartphone Shoppers audience.
INTERESTS
The Prepaid Smartphone Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Prepaid Smartphone Shoppers audience is Budget Mobile Phone Researchers.
| Interest | Composition | Index |
| Budget Mobile Phone Researchers | 20.02% | 14.19x |
| Budget Wireless Shoppers | 19.40% | 13.55x |
| Product Manuals Researchers | 17.05% | 12.07x |
| Kia Vehicle Shoppers | 16.81% | 11.23x |
| As Seen on TV Shoppers | 16.74% | 11.20x |
| Dodge Vehicle Shoppers | 17.60% | 11.12x |
| Digital Antenna Users | 17.43% | 11.10x |
| Moving Services Shoppers | 17.76% | 10.93x |
| Big Box Shoppers | 14.96% | 10.77x |
| Automotive Service Professionals | 15.95% | 10.75x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Interest attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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APPAREL RETAILERS
The Prepaid Smartphone Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Prepaid Smartphone Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.50x |
| Buckle | 0.24% | 1.23x |
| Jos A. Bank Clothiers | 0.24% | 1.14x |
| Mens Wearhouse | 0.39% | 1.10x |
| Charlotte Russe | 0.04% | 1.01x |
| White House Black Market | 0.25% | 1.00x |
| Aeropostale | 0.05% | 1.00x |
| Journeys | 0.04% | 0.98x |
| Old Navy | 0.08% | 0.97x |
| Victoria's Secret | 0.10% | 0.96x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Location attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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WEBSITES
The Prepaid Smartphone Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Prepaid Smartphone Shoppers audience is swappa.com.
| Website | Composition | Index |
| swappa.com | 2.09% | 31.10x |
| virginmobileusa.com | 2.81% | 29.27x |
| howardforums.com | 4.24% | 24.06x |
| harborfreight.com | 3.41% | 18.90x |
| obd-codes.com | 1.11% | 17.82x |
| truevalue.com | 1.05% | 15.49x |
| straighttalk.com | 2.79% | 15.07x |
| dollargeneral.com | 1.01% | 14.72x |
| tires-easy.com | 1.12% | 14.66x |
| boostmobile.com | 7.39% | 14.58x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Web attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Prepaid Smartphone Shoppers audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 2.96% | 12.00x |
| Low Budget Shoppers | 1.08% | 10.71x |
| Home Improvement Contractor | 0.89% | 10.56x |
| Telescopes | 0.77% | 9.08x |
| Gadgets | 0.34% | 8.93x |
| Rural Living | 0.07% | 8.83x |
| Environmentally Friendly Cars | 0.06% | 8.78x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.06% | 7.80x |
| Discount Shopping | 1.80% | 7.64x |
| As Seen On TV Products | 0.04% | 7.62x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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DEMOGRAPHICS
The Prepaid Smartphone Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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