Dstillery Audiences

PREPAID SMARTPHONE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Prepaid Smartphone Shoppers Audience

Below you'll find more information about the Prepaid Smartphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Prepaid Smartphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Prepaid Smartphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Prepaid Smartphone Shoppers audience is Budget Mobile Phone Researchers.

Interest Composition Index
Budget Mobile Phone Researchers 17.58% 13.46x
Budget Wireless Shoppers 17.26% 12.48x
Product Manuals Researchers 14.91% 11.76x
Automotive Service Professionals 14.48% 10.83x
Kia Vehicle Shoppers 14.66% 10.64x
Dodge Vehicle Shoppers 16.10% 10.60x
Moving Services Shoppers 15.54% 10.52x
Credit Union Researchers 13.94% 10.48x
As Seen on TV Shoppers 15.66% 10.46x
Digital Antenna Users 14.60% 10.37x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Interest attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Prepaid Smartphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Prepaid Smartphone Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.49x
Carhartt 0.05% 1.20x
The Childrens Place 0.07% 1.11x
Charlotte Russe 0.03% 1.11x
Aeropostale 0.04% 1.09x
Zumiez 0.05% 1.06x
Journeys 0.04% 1.04x
Buckle 0.05% 1.02x
Lane Bryant 0.03% 0.98x
Old Navy 0.06% 0.96x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Location attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Prepaid Smartphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Prepaid Smartphone Shoppers audience is virginmobileusa.com.

Website Composition Index
virginmobileusa.com 3.24% 36.18x
swappa.com 2.46% 34.30x
howardforums.com 3.37% 22.42x
boostmobile.com 10.78% 19.09x
harborfreight.com 1.82% 14.80x
cricketwireless.com 4.76% 14.29x
straighttalk.com 2.18% 13.65x
tracfone.com 5.17% 11.43x
enterprise.com 1.27% 11.00x
searsoutlet.com 1.01% 10.24x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Web attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Prepaid Smartphone Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 2.44% 12.57x
Low Budget Shoppers 0.76% 10.71x
Home Improvement Contractor 0.58% 10.70x
Rural Living 0.06% 9.87x
Telescopes 0.59% 9.33x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 9.25x
Gadgets 0.25% 8.94x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 8.93x
Environmentally Friendly Cars 0.04% 8.44x
Discount Shopping 1.23% 8.13x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Prepaid Smartphone Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male