Explore the Prepaid Smartphone Shoppers Audience
Below you'll find more information about the Prepaid Smartphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Prepaid Smartphone Shoppers audience.
INTERESTS
The Prepaid Smartphone Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Prepaid Smartphone Shoppers audience is Budget Mobile Phone Researchers.
| Interest | Composition | Index |
| Budget Mobile Phone Researchers | 17.58% | 13.46x |
| Budget Wireless Shoppers | 17.26% | 12.48x |
| Product Manuals Researchers | 14.91% | 11.76x |
| Automotive Service Professionals | 14.48% | 10.83x |
| Kia Vehicle Shoppers | 14.66% | 10.64x |
| Dodge Vehicle Shoppers | 16.10% | 10.60x |
| Moving Services Shoppers | 15.54% | 10.52x |
| Credit Union Researchers | 13.94% | 10.48x |
| As Seen on TV Shoppers | 15.66% | 10.46x |
| Digital Antenna Users | 14.60% | 10.37x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Interest attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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APPAREL RETAILERS
The Prepaid Smartphone Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Prepaid Smartphone Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.49x |
| Carhartt | 0.05% | 1.20x |
| The Childrens Place | 0.07% | 1.11x |
| Charlotte Russe | 0.03% | 1.11x |
| Aeropostale | 0.04% | 1.09x |
| Zumiez | 0.05% | 1.06x |
| Journeys | 0.04% | 1.04x |
| Buckle | 0.05% | 1.02x |
| Lane Bryant | 0.03% | 0.98x |
| Old Navy | 0.06% | 0.96x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Location attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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WEBSITES
The Prepaid Smartphone Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Prepaid Smartphone Shoppers audience is virginmobileusa.com.
| Website | Composition | Index |
| virginmobileusa.com | 3.24% | 36.18x |
| swappa.com | 2.46% | 34.30x |
| howardforums.com | 3.37% | 22.42x |
| boostmobile.com | 10.78% | 19.09x |
| harborfreight.com | 1.82% | 14.80x |
| cricketwireless.com | 4.76% | 14.29x |
| straighttalk.com | 2.18% | 13.65x |
| tracfone.com | 5.17% | 11.43x |
| enterprise.com | 1.27% | 11.00x |
| searsoutlet.com | 1.01% | 10.24x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Web attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Prepaid Smartphone Shoppers audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 2.44% | 12.57x |
| Low Budget Shoppers | 0.76% | 10.71x |
| Home Improvement Contractor | 0.58% | 10.70x |
| Rural Living | 0.06% | 9.87x |
| Telescopes | 0.59% | 9.33x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.05% | 9.25x |
| Gadgets | 0.25% | 8.94x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 8.93x |
| Environmentally Friendly Cars | 0.04% | 8.44x |
| Discount Shopping | 1.23% | 8.13x |
Composition Percentage:
The overlap percentage between the Prepaid Smartphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
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DEMOGRAPHICS
The Prepaid Smartphone Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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