Dstillery Audiences

PREPAID SMARTPHONE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Prepaid Smartphone Shoppers Audience

Below you'll find more information about the Prepaid Smartphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Prepaid Smartphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Prepaid Smartphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Prepaid Smartphone Shoppers audience is Budget Mobile Phone Researchers.

Interest Composition Index
Budget Mobile Phone Researchers 20.02% 14.19x
Budget Wireless Shoppers 19.40% 13.55x
Product Manuals Researchers 17.05% 12.07x
Kia Vehicle Shoppers 16.81% 11.23x
As Seen on TV Shoppers 16.74% 11.20x
Dodge Vehicle Shoppers 17.60% 11.12x
Digital Antenna Users 17.43% 11.10x
Moving Services Shoppers 17.76% 10.93x
Big Box Shoppers 14.96% 10.77x
Automotive Service Professionals 15.95% 10.75x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Interest attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Prepaid Smartphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Prepaid Smartphone Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.50x
Buckle 0.24% 1.23x
Jos A. Bank Clothiers 0.24% 1.14x
Mens Wearhouse 0.39% 1.10x
Charlotte Russe 0.04% 1.01x
White House Black Market 0.25% 1.00x
Aeropostale 0.05% 1.00x
Journeys 0.04% 0.98x
Old Navy 0.08% 0.97x
Victoria's Secret 0.10% 0.96x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Location attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Prepaid Smartphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Prepaid Smartphone Shoppers audience is swappa.com.

Website Composition Index
swappa.com 2.09% 31.10x
virginmobileusa.com 2.81% 29.27x
howardforums.com 4.24% 24.06x
harborfreight.com 3.41% 18.90x
obd-codes.com 1.11% 17.82x
truevalue.com 1.05% 15.49x
straighttalk.com 2.79% 15.07x
dollargeneral.com 1.01% 14.72x
tires-easy.com 1.12% 14.66x
boostmobile.com 7.39% 14.58x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Web attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Prepaid Smartphone Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 2.96% 12.00x
Low Budget Shoppers 1.08% 10.71x
Home Improvement Contractor 0.89% 10.56x
Telescopes 0.77% 9.08x
Gadgets 0.34% 8.93x
Rural Living 0.07% 8.83x
Environmentally Friendly Cars 0.06% 8.78x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 7.80x
Discount Shopping 1.80% 7.64x
As Seen On TV Products 0.04% 7.62x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Prepaid Smartphone Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male