Dstillery Audiences

PREPAID SMARTPHONE SHOPPERS

Audience Size: 5.7 Million Devices

Explore the Prepaid Smartphone Shoppers Audience

Below you'll find more information about the Prepaid Smartphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Prepaid Smartphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Prepaid Smartphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Prepaid Smartphone Shoppers audience is Budget Mobile Phone Researchers.

Interest Composition Index
Budget Mobile Phone Researchers 17.00% 10.06x
Budget Wireless Shoppers 15.87% 9.13x
Product Manuals Researchers 13.72% 8.85x
Automotive Service Professionals 14.03% 8.23x
Dodge Vehicle Shoppers 14.01% 8.05x
As Seen on TV Shoppers 13.95% 7.98x
Legal Advice Researchers 11.44% 7.88x
Kia Vehicle Shoppers 13.10% 7.88x
Moving Services Shoppers 14.81% 7.85x
Phone Accessory Shoppers 16.12% 7.84x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Interest attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Prepaid Smartphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Prepaid Smartphone Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.72x
Dressbarn 0.03% 1.16x
Carhartt 0.28% 1.14x
Jos A. Bank Clothiers 0.03% 0.99x
Eddie Bauer 0.02% 0.96x
Buckle 0.04% 0.96x
The Childrens Place 0.07% 0.95x
Aeropostale 0.05% 0.95x
Old Navy 0.06% 0.95x
Mens Wearhouse 0.04% 0.91x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Location attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Prepaid Smartphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Prepaid Smartphone Shoppers audience is swappa.com.

Website Composition Index
swappa.com 1.95% 24.38x
virginmobileusa.com 2.07% 22.52x
howardforums.com 3.00% 18.23x
harborfreight.com 1.15% 14.55x
straighttalk.com 1.90% 12.58x
boostmobile.com 8.37% 11.93x
gmtruckclub.com 1.08% 10.61x
oreillyauto.com 1.58% 10.36x
cricketwireless.com 4.19% 9.34x
familydollar.com 6.09% 9.33x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Web attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Prepaid Smartphone Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 2.06% 11.04x
Home Improvement Contractor 0.39% 9.27x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 8.45x
Rural Living 0.05% 8.38x
Low Budget Shoppers 0.73% 8.28x
Gadgets 0.19% 7.96x
Telescopes 0.48% 7.94x
Korea Cluster 0.98% 7.90x
Environmentally Friendly Cars 0.03% 7.46x
Discount Shopping 0.87% 6.80x
Composition Percentage: The overlap percentage between the Prepaid Smartphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Prepaid Smartphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Prepaid Smartphone Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male