Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 5.6 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 32.80% 16.00x
Mens Business Clothes Shoppers 25.26% 15.61x
Yale University Fans 27.44% 14.32x
Luxury Retail Researchers 24.95% 14.26x
Tutoring Resources Researchers 25.57% 13.92x
Luxury Boutique Hotel Researchers 29.69% 13.87x
Home Interior Design Enthusiasts 23.29% 13.81x
Harvard University Fans 24.70% 13.49x
Venture Capitalists 25.64% 13.37x
New York Trip Planners 24.94% 13.31x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.38x
Armani 0.04% 2.15x
Bonobos 0.02% 2.13x
Club Monaco 0.02% 2.11x
REI 0.02% 2.10x
Patagonia 0.02% 2.09x
Madewell 0.04% 1.99x
American Apparel 0.04% 1.93x
Lululemon 0.07% 1.93x
Urban Outfitters 0.06% 1.82x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is dappered.com.

Website Composition Index
dappered.com 1.26% 24.50x
askandyaboutclothes.com 1.78% 23.10x
paulfredrick.com 1.53% 21.82x
johnstonmurphy.com 3.08% 20.67x
styleforum.net 2.23% 20.15x
pehub.com 1.68% 18.23x
gocrimson.com 1.02% 17.71x
institutionalinvestor.com 1.33% 16.73x
westelm.com 2.28% 16.29x
vince.com 1.19% 16.07x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.22% 21.35x
Men's Fashion Shopping 0.18% 14.93x
Institutional Investing 1.56% 13.02x
Law School Research Cluster 0.29% 12.51x
Philanthropy - Nonprofits 0.54% 10.89x
College Greek Life 0.56% 10.81x
Higher-End Fashion Brands 0.46% 10.65x
New England & Ivy League Sports 2.21% 10.18x
Home Office Products 0.15% 9.84x
New England Universities 4.65% 9.74x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male