Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 36.23% 21.23x
Mens Business Clothes Shoppers 28.61% 20.74x
Yale University Fans 27.88% 18.80x
Luxury Retail Researchers 29.21% 18.47x
Tutoring Resources Researchers 26.44% 18.11x
Home Interior Design Enthusiasts 26.12% 17.98x
Luxury Boutique Hotel Researchers 33.00% 17.74x
Harvard University Fans 25.50% 17.49x
New York City Events Researchers 25.51% 17.25x
Luxury Hotel Guests 29.31% 16.80x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.34x
Supreme 0.03% 3.13x
Bonobos 0.22% 2.85x
Intermix 0.02% 2.07x
Club Monaco 0.03% 1.94x
Topshop 0.04% 1.94x
Zara 0.04% 1.88x
Jos A. Bank Clothiers 0.51% 1.86x
Uniqlo 0.03% 1.83x
Armani 0.04% 1.75x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is askandyaboutclothes.com.

Website Composition Index
askandyaboutclothes.com 1.46% 32.92x
dappered.com 1.82% 32.28x
styleforum.net 1.96% 29.28x
jonesday.com 1.13% 27.97x
johnstonmurphy.com 3.74% 26.65x
yalebulldogs.com 1.07% 25.97x
paulfredrick.com 1.69% 25.40x
katespade.com 1.38% 25.11x
virginia.edu 1.17% 24.06x
scotusblog.com 1.20% 23.47x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.81% 21.18x
Men's Fashion Shopping 0.24% 15.37x
Washington D.C. Hotels 0.01% 14.67x
Law School Research Cluster 0.49% 13.85x
Institutional Investing 2.12% 13.26x
College Greek Life 0.80% 12.97x
Higher-End Fashion Brands 1.02% 12.96x
Watches & Jewelry 0.02% 12.94x
Philanthropy - Nonprofits 0.85% 11.69x
London Tourism 0.21% 11.19x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male