Explore the Preppy Clothing Shoppers Audience
Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.
INTERESTS
The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 10.91% | 13.83x |
| School Closings Updates Readers | 9.09% | 12.75x |
| Charitable Organization Researchers | 14.21% | 12.12x |
| New York Trip Planners | 17.98% | 12.02x |
| Vacation Planners | 14.06% | 11.89x |
| Venture Capitalists | 16.60% | 11.84x |
| Yale University Fans | 14.63% | 11.54x |
| Tutoring Resources Researchers | 11.75% | 11.54x |
| College Aspirants | 14.27% | 11.46x |
| Flight and Hotel Shoppers | 14.13% | 11.22x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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APPAREL RETAILERS
The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 1.89x |
| Lululemon | 0.01% | 1.71x |
| Gap | 0.03% | 1.53x |
| J. Crew | 0.02% | 1.51x |
| Chicos | 0.03% | 1.50x |
| Dressbarn | 0.02% | 1.45x |
| Coach | 0.01% | 1.42x |
| Michael Kors | 0.02% | 1.42x |
| Mens Wearhouse | 0.04% | 1.38x |
| Jos A. Bank Clothiers | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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WEBSITES
The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is styleforum.net.
| Website | Composition | Index |
| styleforum.net | 1.09% | 24.00x |
| llbean.com | 1.88% | 17.72x |
| udn.com | 1.12% | 15.10x |
| greekrank.com | 1.14% | 14.03x |
| wenxuecity.com | 1.10% | 12.01x |
| bloombergquint.com | 1.19% | 11.47x |
| spglobal.com | 1.64% | 11.34x |
| nautica.com | 1.71% | 11.33x |
| fashionbeans.com | 1.92% | 11.26x |
| bostonmagazine.com | 2.01% | 11.07x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.21% | 12.52x |
| Credit Unions & Consumer Protection | 0.04% | 11.34x |
| Bathrooms & Plumbing | 0.02% | 9.45x |
| University Press | 0.07% | 9.28x |
| Upstate New York State Athletics | 0.03% | 9.13x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.09% | 8.97x |
| Corporate Employment Pages | 0.29% | 8.93x |
| MBA Education | 0.25% | 8.43x |
| Public Policy Media | 0.61% | 7.75x |
| New England Universities | 0.75% | 7.69x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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DEMOGRAPHICS
The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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