Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 33.41% 22.98x
Mens Business Clothes Shoppers 25.61% 22.39x
Yale University Fans 26.82% 20.09x
Luxury Boutique Hotel Researchers 28.81% 19.91x
Tutoring Resources Researchers 25.02% 19.73x
Luxury Retail Researchers 26.12% 19.72x
Home Interior Design Enthusiasts 23.82% 19.41x
New York City Events Researchers 23.41% 18.72x
Harvard University Fans 24.74% 18.40x
Luxury Hotel Guests 26.78% 18.24x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Madewell.

Location Composition Index
Madewell 0.03% 2.62x
Topshop 0.01% 2.57x
Bonobos 0.05% 2.54x
Intermix 0.01% 2.52x
Patagonia 0.01% 2.30x
Free People 0.03% 2.23x
J. Crew 0.04% 2.19x
Lululemon 0.07% 2.18x
Armani 0.04% 2.15x
American Apparel 0.05% 2.13x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is dappered.com.

Website Composition Index
dappered.com 1.77% 33.91x
askandyaboutclothes.com 1.76% 33.90x
styleforum.net 2.28% 29.55x
johnstonmurphy.com 3.63% 27.88x
paulfredrick.com 1.77% 26.43x
internships.com 1.41% 25.30x
selfridges.com 1.02% 25.17x
orvis.com 1.38% 24.44x
omnihotels.com 1.04% 24.40x
gocrimson.com 1.34% 23.13x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.51% 25.23x
Men's Fashion Shopping 0.22% 18.09x
Watches & Jewelry 0.01% 15.31x
Institutional Investing 2.03% 14.68x
Law School Research Cluster 0.39% 14.16x
Higher-End Fashion Brands 0.68% 13.44x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.26x
College Greek Life 0.67% 13.24x
Philanthropy - Nonprofits 0.74% 12.81x
Home Office Products 0.21% 11.93x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male