Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 38.84% 22.32x
Luxury Retail Researchers 29.17% 16.80x
Men's Clothing Shoppers 24.08% 16.23x
Yale University Fans 31.28% 15.39x
Travel Reward Points Enthusiasts 24.85% 15.18x
Restaurant Researchers 22.77% 14.60x
New York Trip Planners 30.37% 14.35x
Broadway Fans 23.60% 14.20x
SEO Specialists 24.42% 14.16x
Commercial Architects and Designers 24.26% 14.11x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.80x
Club Monaco 0.02% 2.37x
Ann Taylor 0.04% 2.19x
Urban Outfitters 0.08% 2.10x
Uniqlo 0.02% 2.04x
American Apparel 0.05% 2.03x
Lululemon 0.09% 2.01x
The North Face 0.04% 1.97x
Patagonia 0.02% 1.96x
J. Crew 0.06% 1.94x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is paulstuart.com.

Website Composition Index
paulstuart.com 1.14% 80.32x
ctshirts.com 1.02% 76.34x
askandyaboutclothes.com 1.19% 65.75x
jcrew.com 1.11% 64.94x
corcoran.com 1.12% 54.47x
thetiebar.com 2.23% 53.18x
dappered.com 3.32% 51.73x
styleforum.net 1.35% 49.40x
cb2.com 2.11% 44.90x
thepointsguy.com 1.71% 42.40x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 4.94% 24.72x
Men's Fashion Shopping 0.36% 18.04x
Washington D.C. Hotels 0.05% 17.87x
Higher-End Fashion Brands 3.80% 17.69x
Institutional Investing 2.93% 16.56x
Law School Research Cluster 1.12% 14.72x
College Greek Life 1.84% 14.18x
Watches & Jewelry 0.03% 13.82x
Home Office Products 0.66% 13.67x
Retail Industry News 1.65% 13.41x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male