Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 10.91% 13.83x
School Closings Updates Readers 9.09% 12.75x
Charitable Organization Researchers 14.21% 12.12x
New York Trip Planners 17.98% 12.02x
Vacation Planners 14.06% 11.89x
Venture Capitalists 16.60% 11.84x
Yale University Fans 14.63% 11.54x
Tutoring Resources Researchers 11.75% 11.54x
College Aspirants 14.27% 11.46x
Flight and Hotel Shoppers 14.13% 11.22x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.89x
Lululemon 0.01% 1.71x
Gap 0.03% 1.53x
J. Crew 0.02% 1.51x
Chicos 0.03% 1.50x
Dressbarn 0.02% 1.45x
Coach 0.01% 1.42x
Michael Kors 0.02% 1.42x
Mens Wearhouse 0.04% 1.38x
Jos A. Bank Clothiers 0.02% 1.36x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is styleforum.net.

Website Composition Index
styleforum.net 1.09% 24.00x
llbean.com 1.88% 17.72x
udn.com 1.12% 15.10x
greekrank.com 1.14% 14.03x
wenxuecity.com 1.10% 12.01x
bloombergquint.com 1.19% 11.47x
spglobal.com 1.64% 11.34x
nautica.com 1.71% 11.33x
fashionbeans.com 1.92% 11.26x
bostonmagazine.com 2.01% 11.07x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.21% 12.52x
Credit Unions & Consumer Protection 0.04% 11.34x
Bathrooms & Plumbing 0.02% 9.45x
University Press 0.07% 9.28x
Upstate New York State Athletics 0.03% 9.13x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 8.97x
Corporate Employment Pages 0.29% 8.93x
MBA Education 0.25% 8.43x
Public Policy Media 0.61% 7.75x
New England Universities 0.75% 7.69x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male