Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 16.28% 14.73x
Men's Shoe Shoppers 20.49% 14.18x
School Closings Updates Readers 12.43% 14.10x
Venture Capitalists 21.08% 13.39x
Yale University Fans 18.03% 13.32x
New York Trip Planners 20.57% 13.11x
Tutoring Resources Researchers 15.76% 13.08x
Telemedicine Content Readers 10.42% 12.85x
Charitable Organization Researchers 15.66% 12.59x
Home Interior Design Enthusiasts 14.71% 12.51x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.67x
White House Black Market 0.01% 1.42x
The Childrens Place 0.01% 1.28x
Victoria's Secret 0.01% 1.08x
Journeys 0.01% 1.02x
Carhartt 0.08% 0.90x
Maurices 0.01% 0.86x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is askandyaboutclothes.com.

Website Composition Index
askandyaboutclothes.com 1.25% 30.42x
styleforum.net 1.58% 24.95x
corporette.com 1.09% 18.11x
greekrank.com 1.24% 17.00x
fashionbeans.com 2.46% 13.44x
hubspot.com 1.26% 13.01x
hilton.com 4.30% 12.76x
overstock.com 2.12% 12.64x
cornell.edu 2.08% 12.60x
yale.edu 1.20% 12.54x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.25% 25.46x
Institutional Investing 0.22% 15.67x
Apartment & Community Real Estate Researchers 0.03% 14.66x
Men's Fashion Shopping 0.03% 13.96x
Franchising 0.03% 12.53x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 12.44x
Philanthropy - Nonprofits 0.17% 11.45x
New England & Ivy League Sports 0.50% 10.75x
University Press 0.48% 10.75x
Furniture & Home Improvement 1.25% 10.31x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male