Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 14.27% 13.11x
School Closings Updates Readers 11.06% 12.11x
Yale University Fans 16.31% 11.70x
Venture Capitalists 18.04% 11.69x
New York Trip Planners 19.92% 11.61x
Men's Shoe Shoppers 17.08% 11.15x
Vacation Planners 15.41% 10.91x
Tutoring Resources Researchers 14.52% 10.91x
Charitable Organization Researchers 15.15% 10.70x
College Aspirants 16.13% 10.69x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is LOFT.

Location Composition Index
LOFT 0.03% 1.85x
Coach 0.01% 1.74x
Eddie Bauer 0.01% 1.70x
Talbots 0.01% 1.70x
J. Crew 0.01% 1.64x
White House Black Market 0.02% 1.47x
Jos A. Bank Clothiers 0.02% 1.46x
Chicos 0.02% 1.42x
Old Navy 0.04% 1.38x
Dressbarn 0.02% 1.37x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is askandyaboutclothes.com.

Website Composition Index
askandyaboutclothes.com 1.54% 24.62x
styleforum.net 1.66% 21.70x
llbean.com 1.05% 16.40x
corporette.com 1.29% 15.27x
titleist.com 1.53% 15.10x
muji.us 1.06% 14.64x
greekrank.com 1.24% 14.28x
burkedecor.com 1.42% 13.28x
fashionbeans.com 2.28% 13.08x
yale.edu 1.35% 12.17x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.12% 24.59x
Institutional Investing 0.08% 13.66x
College Greek Life 0.20% 12.82x
University Press 0.22% 10.70x
Credit Unions & Consumer Protection 0.04% 10.36x
Corporate Employment Pages 0.46% 9.36x
Real Estate Cluster 0.20% 9.30x
Concert Posters 0.02% 9.30x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 9.26x
Furniture & Home Improvement 0.94% 8.69x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male