Explore the Preppy Clothing Shoppers Audience
Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.
INTERESTS
The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Preppy Clothing Shoppers audience is Bed & Bath Shoppers.
| Interest | Composition | Index |
| Bed & Bath Shoppers | 13.69% | 28.93x |
| Home Goods Supercenter Shoppers | 12.42% | 28.61x |
| Apartment Furniture Shoppers | 6.50% | 28.36x |
| Discount Womens Shoes Shoppers | 10.21% | 27.74x |
| Furniture Shoppers | 12.89% | 27.59x |
| School Supply Shoppers | 12.69% | 27.34x |
| Office Supply Shoppers | 13.40% | 27.03x |
| Big Box Shoppers | 14.53% | 26.47x |
| Home Rug Shoppers | 19.69% | 26.17x |
| Big & Tall Men | 15.53% | 25.41x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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APPAREL RETAILERS
The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.51x |
| Maurices | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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WEBSITES
The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is lifeisgood.com.
| Website | Composition | Index |
| lifeisgood.com | 6.13% | 33.64x |
| brecks.com | 2.46% | 19.70x |
| surlatable.com | 3.32% | 19.34x |
| springhillnursery.com | 1.44% | 19.15x |
| knitpicks.com | 1.07% | 19.12x |
| bedbathandbeyond.com | 11.31% | 18.49x |
| newenglandwithlove.com | 1.20% | 17.22x |
| gap.com | 30.40% | 17.14x |
| gapfactory.com | 2.78% | 16.79x |
| nautica.com | 1.61% | 16.59x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Unique & Personalized Fashion.
| Content Affinity | Composition | Index |
| Unique & Personalized Fashion | 0.18% | 17.57x |
| Mail Order Food | 0.18% | 13.37x |
| Shopping Catalogs | 0.20% | 11.84x |
| Promo Codes | 0.04% | 11.81x |
| Pet Supplies | 0.03% | 11.45x |
| Furniture & Home Improvement | 0.16% | 11.35x |
| Charity Walks | 0.64% | 10.78x |
| Minnesota Community Business Cluster | 0.19% | 10.71x |
| New England Universities | 0.46% | 10.38x |
| Lacrosse College Athletics | 0.07% | 8.72x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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DEMOGRAPHICS
The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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