Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 14.32% 14.26x
School Closings Updates Readers 11.04% 13.15x
Venture Capitalists 17.09% 13.12x
Men's Shoe Shoppers 17.74% 12.45x
Yale University Fans 15.48% 12.06x
New York Trip Planners 19.13% 11.80x
Tutoring Resources Researchers 13.87% 11.67x
Telemedicine Content Readers 8.22% 11.67x
Home Interior Design Enthusiasts 13.11% 11.53x
Charitable Organization Researchers 15.02% 11.47x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.86x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is askandyaboutclothes.com.

Website Composition Index
askandyaboutclothes.com 1.23% 28.05x
styleforum.net 1.44% 23.43x
greekrank.com 1.31% 14.09x
fashionbeans.com 2.20% 12.68x
titleist.com 1.90% 11.91x
cornell.edu 1.33% 11.59x
hilton.com 2.51% 11.46x
surlatable.com 3.24% 11.40x
yale.edu 1.30% 11.35x
nautica.com 1.48% 10.99x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 25.93x
Institutional Investing 0.13% 13.97x
College Greek Life 0.25% 11.53x
University Press 0.31% 10.30x
Higher-End Fashion Brands 0.02% 9.96x
Corporate Employment Pages 0.43% 9.90x
Furniture & Home Improvement 1.06% 9.13x
MBA Education 0.63% 9.03x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 8.83x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.13% 8.79x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male