Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 26.83% 15.96x
Mens Business Clothes Shoppers 21.12% 15.55x
Yale University Fans 21.95% 14.25x
Luxury Retail Researchers 18.37% 13.91x
Tutoring Resources Researchers 21.41% 13.71x
Luxury Boutique Hotel Researchers 24.72% 13.42x
Home Interior Design Enthusiasts 18.42% 13.38x
Harvard University Fans 18.99% 13.33x
Venture Capitalists 22.37% 13.17x
Charitable Organization Researchers 18.32% 12.59x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.59x
Chicos 0.01% 1.54x
Victoria's Secret 0.01% 1.42x
Maurices 0.01% 1.00x
Carhartt 0.11% 0.93x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is johnstonmurphy.com.

Website Composition Index
johnstonmurphy.com 2.04% 26.39x
askandyaboutclothes.com 1.81% 26.26x
pehub.com 1.01% 23.09x
styleforum.net 2.39% 22.09x
westelm.com 1.37% 20.75x
restorationhardware.com 2.59% 20.62x
onekingslane.com 1.45% 19.63x
potterybarn.com 1.87% 17.34x
ssrn.com 1.50% 16.82x
trunkclub.com 1.00% 16.61x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.79% 26.16x
Institutional Investing 0.88% 16.28x
Men's Fashion Shopping 0.11% 15.07x
Law School Research Cluster 0.15% 13.36x
New England & Ivy League Sports 1.43% 12.36x
Philanthropy - Nonprofits 0.34% 12.13x
College Greek Life 0.46% 11.92x
Furniture & Home Improvement 3.44% 11.72x
Higher-End Fashion Brands 0.16% 10.80x
Retail Industry News 0.49% 10.78x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male