Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 37.46% 31.68x
Mens Business Clothes Shoppers 28.17% 30.67x
Home Interior Design Enthusiasts 24.65% 26.98x
Luxury Retail Researchers 27.37% 26.85x
Yale University Fans 26.06% 26.74x
Luxury Boutique Hotel Researchers 31.11% 25.97x
Tutoring Resources Researchers 25.25% 25.41x
Luxury Hotel Guests 27.82% 24.94x
Men's Clothing Shoppers 22.05% 24.83x
Harvard University Fans 23.95% 24.42x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.48x
Bonobos 0.19% 2.84x
Supreme 0.03% 2.55x
Intermix 0.02% 2.40x
Armani 0.10% 2.15x
Ralph Lauren 0.04% 2.07x
Patagonia 0.03% 2.06x
Club Monaco 0.04% 1.99x
Jos A. Bank Clothiers 0.62% 1.92x
American Apparel 0.09% 1.92x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is jcrew.com.

Website Composition Index
jcrew.com 1.04% 59.70x
thetiebar.com 1.56% 58.58x
gilt.com 1.17% 50.39x
askandyaboutclothes.com 1.75% 47.68x
dappered.com 3.01% 46.95x
styleforum.net 2.19% 46.61x
cb2.com 1.31% 46.55x
thepointsguy.com 1.03% 39.50x
starwoodhotels.com 1.38% 38.24x
katespade.com 3.34% 38.05x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 3.08% 29.31x
Washington D.C. Hotels 0.02% 20.64x
Men's Fashion Shopping 0.32% 19.16x
Higher-End Fashion Brands 2.03% 19.15x
Law School Research Cluster 0.79% 18.86x
Watches & Jewelry 0.02% 17.64x
College Greek Life 1.28% 17.21x
Institutional Investing 2.66% 17.12x
Home Office Products 0.46% 15.30x
Philanthropy - Nonprofits 1.15% 14.82x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male