Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 37.46% 35.35x
Mens Business Clothes Shoppers 29.24% 33.94x
Luxury Retail Researchers 27.60% 29.42x
Home Interior Design Enthusiasts 25.90% 28.73x
Yale University Fans 26.38% 28.54x
Men's Clothing Shoppers 22.18% 27.79x
Tutoring Resources Researchers 25.74% 27.34x
New York City Events Researchers 25.29% 26.95x
Home Custom Bedroom Decorators 18.79% 26.25x
Travel Reward Points Enthusiasts 22.90% 26.18x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.00x
Calvin Klein 0.02% 2.97x
Joe's Jeans 0.02% 2.96x
Saint Laurent Paris 0.02% 2.77x
Bonobos 0.09% 2.73x
Ann Taylor 0.03% 2.48x
American Apparel 0.08% 2.45x
Intermix 0.02% 2.43x
Kate Spade 0.03% 2.41x
Club Monaco 0.02% 2.36x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is jcrew.com.

Website Composition Index
jcrew.com 1.02% 53.20x
thetiebar.com 1.70% 49.20x
askandyaboutclothes.com 1.16% 48.40x
styleforum.net 1.83% 42.91x
gilt.com 1.25% 42.71x
dappered.com 2.85% 40.94x
cb2.com 1.38% 39.29x
thepointsguy.com 1.08% 34.98x
morganlewis.com 1.04% 33.23x
poetryfoundation.org 1.09% 32.59x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 3.24% 29.71x
Washington D.C. Hotels 0.03% 21.56x
Higher-End Fashion Brands 2.39% 20.31x
Men's Fashion Shopping 0.31% 19.20x
Institutional Investing 2.74% 18.79x
Watches & Jewelry 0.02% 18.16x
Law School Research Cluster 0.90% 18.13x
College Greek Life 1.53% 17.61x
Home Office Products 0.53% 15.95x
Philanthropy - Nonprofits 1.25% 15.02x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male