Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Office Supply Shoppers.

Interest Composition Index
Office Supply Shoppers 14.05% 27.83x
Apartment Furniture Shoppers 14.42% 26.14x
Discount Womens Shoes Shoppers 18.64% 25.58x
Home Coffee Makers 12.34% 25.56x
Big & Tall Men 15.94% 25.02x
Home Goods Shoppers 22.35% 24.97x
Kids Clothing Shoppers 16.11% 24.85x
Home Goods Supercenter Shoppers 15.25% 24.72x
Luxury Retail Shoppers 30.41% 23.42x
Flower & Gift Basket Shoppers 17.17% 22.82x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.02% 6.46x
Jos A. Bank Clothiers 0.01% 1.88x
Gap 0.01% 1.64x
Talbots 0.02% 1.56x
Zumiez 0.03% 1.49x
Old Navy 0.03% 1.47x
White House Black Market 0.02% 1.46x
H&M 0.02% 1.43x
Express 0.02% 1.41x
LOFT 0.01% 1.32x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is llbean.com.

Website Composition Index
llbean.com 3.55% 67.74x
maine.gov 1.33% 37.22x
lifeisgood.com 9.10% 35.88x
switchbacktravel.com 1.40% 25.97x
atriushealth.org 1.03% 25.80x
surlatable.com 3.95% 25.30x
edenbrothers.com 1.15% 25.19x
knitpicks.com 1.40% 24.54x
wbu.com 1.10% 24.33x
purlsoho.com 1.26% 23.22x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Mail Order Food.

Content Affinity Composition Index
Mail Order Food 0.26% 19.63x
Shopping Catalogs 0.13% 17.88x
Furniture & Home Improvement 0.43% 17.14x
Unique & Personalized Fashion 0.24% 14.53x
New England Universities 0.71% 13.62x
Charity Walks 1.23% 12.46x
Sewing, Embroidery & Quilting 0.70% 10.96x
Art News & Products 0.14% 10.49x
Parenting & Children's Activities 0.13% 10.48x
Minnesota Community Business Cluster 0.22% 9.93x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female