Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 13.69% 28.93x
Home Goods Supercenter Shoppers 12.42% 28.61x
Apartment Furniture Shoppers 6.50% 28.36x
Discount Womens Shoes Shoppers 10.21% 27.74x
Furniture Shoppers 12.89% 27.59x
School Supply Shoppers 12.69% 27.34x
Office Supply Shoppers 13.40% 27.03x
Big Box Shoppers 14.53% 26.47x
Home Rug Shoppers 19.69% 26.17x
Big & Tall Men 15.53% 25.41x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.51x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is lifeisgood.com.

Website Composition Index
lifeisgood.com 6.13% 33.64x
brecks.com 2.46% 19.70x
surlatable.com 3.32% 19.34x
springhillnursery.com 1.44% 19.15x
knitpicks.com 1.07% 19.12x
bedbathandbeyond.com 11.31% 18.49x
newenglandwithlove.com 1.20% 17.22x
gap.com 30.40% 17.14x
gapfactory.com 2.78% 16.79x
nautica.com 1.61% 16.59x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.18% 17.57x
Mail Order Food 0.18% 13.37x
Shopping Catalogs 0.20% 11.84x
Promo Codes 0.04% 11.81x
Pet Supplies 0.03% 11.45x
Furniture & Home Improvement 0.16% 11.35x
Charity Walks 0.64% 10.78x
Minnesota Community Business Cluster 0.19% 10.71x
New England Universities 0.46% 10.38x
Lacrosse College Athletics 0.07% 8.72x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female