Explore the Preppy Clothing Shoppers Audience
Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.
INTERESTS
The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 32.80% | 16.00x |
| Mens Business Clothes Shoppers | 25.26% | 15.61x |
| Yale University Fans | 27.44% | 14.32x |
| Luxury Retail Researchers | 24.95% | 14.26x |
| Tutoring Resources Researchers | 25.57% | 13.92x |
| Luxury Boutique Hotel Researchers | 29.69% | 13.87x |
| Home Interior Design Enthusiasts | 23.29% | 13.81x |
| Harvard University Fans | 24.70% | 13.49x |
| Venture Capitalists | 25.64% | 13.37x |
| New York Trip Planners | 24.94% | 13.31x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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APPAREL RETAILERS
The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.38x |
| Armani | 0.04% | 2.15x |
| Bonobos | 0.02% | 2.13x |
| Club Monaco | 0.02% | 2.11x |
| REI | 0.02% | 2.10x |
| Patagonia | 0.02% | 2.09x |
| Madewell | 0.04% | 1.99x |
| American Apparel | 0.04% | 1.93x |
| Lululemon | 0.07% | 1.93x |
| Urban Outfitters | 0.06% | 1.82x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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WEBSITES
The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is dappered.com.
| Website | Composition | Index |
| dappered.com | 1.26% | 24.50x |
| askandyaboutclothes.com | 1.78% | 23.10x |
| paulfredrick.com | 1.53% | 21.82x |
| johnstonmurphy.com | 3.08% | 20.67x |
| styleforum.net | 2.23% | 20.15x |
| pehub.com | 1.68% | 18.23x |
| gocrimson.com | 1.02% | 17.71x |
| institutionalinvestor.com | 1.33% | 16.73x |
| westelm.com | 2.28% | 16.29x |
| vince.com | 1.19% | 16.07x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 1.22% | 21.35x |
| Men's Fashion Shopping | 0.18% | 14.93x |
| Institutional Investing | 1.56% | 13.02x |
| Law School Research Cluster | 0.29% | 12.51x |
| Philanthropy - Nonprofits | 0.54% | 10.89x |
| College Greek Life | 0.56% | 10.81x |
| Higher-End Fashion Brands | 0.46% | 10.65x |
| New England & Ivy League Sports | 2.21% | 10.18x |
| Home Office Products | 0.15% | 9.84x |
| New England Universities | 4.65% | 9.74x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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DEMOGRAPHICS
The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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