Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 30.62% 19.57x
Mens Business Clothes Shoppers 24.62% 18.60x
Yale University Fans 25.56% 17.17x
Luxury Boutique Hotel Researchers 26.18% 16.67x
Tutoring Resources Researchers 24.20% 16.63x
Luxury Retail Researchers 24.39% 16.35x
Home Interior Design Enthusiasts 23.22% 15.99x
Harvard University Fans 23.53% 15.86x
Venture Capitalists 24.68% 15.74x
New York Trip Planners 23.88% 15.14x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is REI.

Location Composition Index
REI 0.02% 2.28x
Bonobos 0.01% 2.21x
Armani 0.02% 2.16x
Urban Outfitters 0.04% 2.10x
Madewell 0.02% 2.06x
Lululemon 0.04% 1.92x
Uniqlo 0.01% 1.86x
Kate Spade 0.02% 1.83x
American Apparel 0.02% 1.77x
Talbots 0.03% 1.67x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is dappered.com.

Website Composition Index
dappered.com 1.42% 31.22x
askandyaboutclothes.com 2.30% 28.03x
paulfredrick.com 1.61% 26.54x
johnstonmurphy.com 3.35% 25.64x
styleforum.net 2.83% 24.31x
pehub.com 1.87% 22.87x
gocrimson.com 1.12% 22.09x
institutionalinvestor.com 1.47% 21.05x
vince.com 1.32% 20.60x
westelm.com 2.54% 20.37x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.31% 27.37x
Institutional Investing 1.56% 16.63x
Men's Fashion Shopping 0.17% 15.61x
Law School Research Cluster 0.31% 15.30x
Philanthropy - Nonprofits 0.58% 14.01x
College Greek Life 0.63% 13.40x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 12.96x
New England & Ivy League Sports 2.23% 12.45x
Furniture & Home Improvement 5.68% 12.37x
Retail Industry News 0.86% 12.36x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male