Explore the Preppy Clothing Shoppers Audience
Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.
INTERESTS
The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 37.46% | 35.35x |
| Mens Business Clothes Shoppers | 29.24% | 33.94x |
| Luxury Retail Researchers | 27.60% | 29.42x |
| Home Interior Design Enthusiasts | 25.90% | 28.73x |
| Yale University Fans | 26.38% | 28.54x |
| Men's Clothing Shoppers | 22.18% | 27.79x |
| Tutoring Resources Researchers | 25.74% | 27.34x |
| New York City Events Researchers | 25.29% | 26.95x |
| Home Custom Bedroom Decorators | 18.79% | 26.25x |
| Travel Reward Points Enthusiasts | 22.90% | 26.18x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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APPAREL RETAILERS
The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.00x |
| Calvin Klein | 0.02% | 2.97x |
| Joe's Jeans | 0.02% | 2.96x |
| Saint Laurent Paris | 0.02% | 2.77x |
| Bonobos | 0.09% | 2.73x |
| Ann Taylor | 0.03% | 2.48x |
| American Apparel | 0.08% | 2.45x |
| Intermix | 0.02% | 2.43x |
| Kate Spade | 0.03% | 2.41x |
| Club Monaco | 0.02% | 2.36x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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WEBSITES
The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is jcrew.com.
| Website | Composition | Index |
| jcrew.com | 1.02% | 53.20x |
| thetiebar.com | 1.70% | 49.20x |
| askandyaboutclothes.com | 1.16% | 48.40x |
| styleforum.net | 1.83% | 42.91x |
| gilt.com | 1.25% | 42.71x |
| dappered.com | 2.85% | 40.94x |
| cb2.com | 1.38% | 39.29x |
| thepointsguy.com | 1.08% | 34.98x |
| morganlewis.com | 1.04% | 33.23x |
| poetryfoundation.org | 1.09% | 32.59x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 3.24% | 29.71x |
| Washington D.C. Hotels | 0.03% | 21.56x |
| Higher-End Fashion Brands | 2.39% | 20.31x |
| Men's Fashion Shopping | 0.31% | 19.20x |
| Institutional Investing | 2.74% | 18.79x |
| Watches & Jewelry | 0.02% | 18.16x |
| Law School Research Cluster | 0.90% | 18.13x |
| College Greek Life | 1.53% | 17.61x |
| Home Office Products | 0.53% | 15.95x |
| Philanthropy - Nonprofits | 1.25% | 15.02x |
Composition Percentage:
The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
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DEMOGRAPHICS
The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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