Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 6.71% 11.63x
Modern Art Museum Researchers 12.72% 11.00x
School Closings Updates Readers 6.91% 10.76x
College Aspirants 12.32% 10.51x
New York Trip Planners 16.60% 10.19x
Vacation Planners 10.50% 9.94x
Yale University Fans 12.55% 9.90x
Venture Capitalists 14.13% 9.81x
Tutoring Resources Researchers 9.49% 9.68x
Investment Management Professionals 8.82% 9.41x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.64x
LOFT 0.01% 1.50x
Gap 0.01% 1.44x
Banana Republic 0.01% 1.41x
White House Black Market 0.01% 1.36x
Chicos 0.01% 1.27x
Lane Bryant 0.01% 1.25x
Old Navy 0.02% 1.18x
Mens Wearhouse 0.02% 1.16x
American Eagle Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is styleforum.net.

Website Composition Index
styleforum.net 1.15% 20.66x
llbean.com 2.13% 17.45x
udn.com 1.22% 15.70x
greekrank.com 1.07% 13.34x
ettoday.net 1.06% 12.89x
wenxuecity.com 1.17% 12.71x
nautica.com 1.56% 10.64x
creaders.net 1.21% 10.26x
hk01.com 1.09% 10.16x
seekingalpha.com 1.24% 9.55x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.19% 12.11x
Corporate Employment Pages 0.23% 9.36x
MBA Education 0.21% 9.10x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 8.99x
China Cluster 1.88% 8.23x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 7.44x
Public Policy Media 0.53% 7.24x
Furniture Shopping 0.06% 7.17x
Furniture & Home Improvement 0.27% 7.09x
New England Universities 0.58% 6.98x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male