Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 38.73% 20.42x
Men's Clothing Shoppers 22.56% 15.27x
Luxury Retail Researchers 28.86% 15.23x
Yale University Fans 29.54% 14.54x
Travel Reward Points Enthusiasts 24.83% 13.79x
New York Trip Planners 30.39% 13.47x
Restaurant Researchers 21.97% 13.36x
SEO Specialists 23.71% 13.19x
Charitable Organization Researchers 25.34% 13.05x
Broadway Fans 22.43% 13.03x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.61x
Intermix 0.02% 2.40x
American Apparel 0.05% 2.29x
Armani 0.04% 2.21x
Ralph Lauren 0.02% 2.11x
Ann Taylor 0.03% 2.00x
Lululemon 0.07% 1.94x
J. Crew 0.05% 1.93x
Levi Strauss 0.02% 1.90x
Urban Outfitters 0.07% 1.87x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is brooksbrothers.com.

Website Composition Index
brooksbrothers.com 0.31% 90.83x
colehaan.com 0.34% 81.79x
anncareers.com 0.12% 80.47x
stevenalan.com 0.21% 77.12x
tnuck.com 0.43% 76.55x
paulstuart.com 1.03% 73.28x
ctshirts.com 1.11% 68.47x
anntaylor.com 0.10% 67.15x
thedreslyn.com 0.11% 67.04x
soludos.com 0.33% 66.51x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 4.43% 23.25x
Men's Fashion Shopping 0.34% 17.34x
Higher-End Fashion Brands 4.12% 17.04x
Washington D.C. Hotels 0.06% 15.56x
Institutional Investing 2.76% 15.13x
Law School Research Cluster 1.16% 13.21x
College Greek Life 1.74% 13.17x
Home Office Products 0.66% 13.01x
Retail Industry News 1.58% 12.63x
Bags & Luggage 2.71% 12.15x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999