Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 39.52% 20.72x
Mens Business Clothes Shoppers 33.83% 19.14x
Luxury Retail Researchers 29.15% 16.66x
Home Interior Design Enthusiasts 28.41% 16.12x
Men's Clothing Shoppers 24.77% 15.93x
Yale University Fans 31.52% 15.61x
Tutoring Resources Researchers 28.38% 15.53x
New York City Events Researchers 28.62% 15.49x
Travel Reward Points Enthusiasts 24.81% 15.17x
Trendy Shoe Shoppers 23.05% 15.03x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 3.11x
Intermix 0.02% 2.59x
Zara 0.07% 2.41x
American Apparel 0.09% 2.40x
Club Monaco 0.02% 2.40x
Supreme 0.02% 2.38x
Patagonia 0.04% 2.35x
Hugo Boss 0.07% 2.31x
Uniqlo 0.03% 2.30x
Ralph Lauren 0.02% 2.28x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is askandyaboutclothes.com.

Website Composition Index
askandyaboutclothes.com 1.08% 69.79x
jcrew.com 1.07% 67.73x
thetiebar.com 2.08% 58.21x
gilt.com 1.58% 53.69x
styleforum.net 1.67% 53.06x
dappered.com 3.07% 52.38x
cb2.com 1.70% 49.50x
thepointsguy.com 1.34% 44.94x
ropesgray.com 1.01% 44.81x
poetryfoundation.org 1.32% 41.22x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 3.99% 25.91x
Washington D.C. Hotels 0.04% 19.43x
Higher-End Fashion Brands 2.99% 18.21x
Men's Fashion Shopping 0.33% 17.97x
Institutional Investing 2.77% 16.70x
Law School Research Cluster 1.00% 15.62x
College Greek Life 1.71% 15.31x
Watches & Jewelry 0.03% 14.54x
Home Office Products 0.61% 14.23x
Retail Industry News 1.59% 13.91x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male