Dstillery Audiences

PREPPY CLOTHING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Preppy Clothing Shoppers Audience

Below you'll find more information about the Preppy Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Preppy Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Preppy Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Preppy Clothing Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 24.85% 13.61x
Mens Business Clothes Shoppers 20.48% 13.39x
True Crime Podcast Listeners 0.07% 12.52x
Yale University Fans 21.16% 12.52x
Venture Capitalists 21.17% 11.98x
Tutoring Resources Researchers 20.71% 11.90x
Luxury Boutique Hotel Researchers 23.59% 11.43x
Harvard University Fans 18.60% 11.36x
School Closings Updates Readers 13.06% 11.31x
Luxury Retail Researchers 17.46% 11.27x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Preppy Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Preppy Clothing Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.87x
Gap 0.01% 1.79x
Banana Republic 0.01% 1.75x
White House Black Market 0.01% 1.72x
Chicos 0.01% 1.31x
Mens Wearhouse 0.01% 1.19x
Journeys 0.01% 1.17x
Victoria's Secret 0.01% 1.06x
Carhartt 0.11% 0.94x
Old Navy 0.01% 0.85x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Preppy Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Preppy Clothing Shoppers audience is johnstonmurphy.com.

Website Composition Index
johnstonmurphy.com 1.64% 25.07x
askandyaboutclothes.com 1.65% 24.89x
styleforum.net 2.29% 20.63x
restorationhardware.com 2.11% 20.05x
westelm.com 1.07% 20.05x
onekingslane.com 1.18% 18.99x
potterybarn.com 1.41% 16.71x
ssrn.com 1.20% 16.56x
ritzcarlton.com 2.07% 14.93x
vanderbilt.edu 1.10% 14.88x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Preppy Clothing Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.66% 22.72x
Institutional Investing 0.74% 14.87x
Men's Fashion Shopping 0.09% 13.78x
Apartment & Community Real Estate Researchers 0.06% 11.62x
Franchising 0.08% 11.16x
College Greek Life 0.43% 11.14x
New England & Ivy League Sports 1.13% 10.69x
Philanthropy - Nonprofits 0.34% 10.54x
Drawing & Animation 0.03% 10.27x
University Press 1.34% 9.98x
Composition Percentage: The overlap percentage between the Preppy Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Preppy Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Preppy Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male