Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 63.63% 46.30x
Coupon Researchers 67.12% 45.70x
Bargain Shopping Researchers 59.19% 43.84x
Budget Grocery Shoppers 54.53% 39.28x
Online Home Decor Shoppers 48.84% 35.83x
Orlando Activities Researchers 45.07% 34.94x
Home Remodelers 45.34% 34.40x
Home and Garden TV Fans 46.99% 34.38x
Discount Big Box Shoppers 47.60% 33.83x
Home Design and Living Publication Readers 43.79% 33.13x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.37x
Carhartt 0.27% 1.33x
Buckle 0.03% 1.30x
Talbots 0.02% 1.28x
Chicos 0.03% 1.25x
Lane Bryant 0.02% 1.15x
Journeys 0.05% 1.13x
Gymboree 0.03% 1.12x
Forever 21 0.02% 1.10x
Eddie Bauer 0.01% 1.08x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is freshthyme.com.

Website Composition Index
freshthyme.com 1.27% 50.71x
couponmom.com 4.10% 43.71x
weekly-ads.us 1.63% 39.98x
yammiesnoshery.com 1.13% 39.32x
homedesigninspired.com 1.20% 39.11x
thecouponingcouple.com 4.97% 37.76x
ifoodblogger.com 2.27% 35.19x
craftsy.com 2.70% 34.90x
toysrus.com 1.38% 34.90x
livingrichwithcoupons.com 4.99% 33.60x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.28% 29.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 24.96x
Coupons 25.36% 22.44x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.94% 22.36x
Food Cluster 2.64% 22.21x
Consumer Packaged Goods 15.00% 19.76x
Coupons & Family 9.75% 19.41x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.36% 19.24x
Comedy Content 0.54% 18.69x
Scrapbooking & Home Art Projects 5.90% 18.38x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female