Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 60.37% 48.39x
Coupon Researchers 64.09% 47.83x
Bargain Shopping Researchers 55.72% 46.74x
Budget Grocery Shoppers 53.39% 40.87x
Online Home Decor Shoppers 46.88% 37.04x
Orlando Activities Researchers 42.10% 35.73x
Home and Garden TV Fans 43.95% 35.50x
Home Remodelers 41.30% 35.26x
Home Design and Living Publication Readers 39.43% 34.39x
Apartment Furniture Shoppers 44.62% 33.91x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.38x
Old Navy 0.02% 1.36x
Maurices 0.02% 1.35x
Dressbarn 0.01% 1.28x
Carhartt 0.20% 1.26x
Journeys 0.01% 1.10x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 3.37% 45.64x
gardenandtable.net 1.13% 42.91x
ifoodblogger.com 1.48% 38.13x
craftsy.com 1.09% 36.85x
diyprojects.com 1.08% 36.42x
forthemommas.com 1.02% 35.82x
thecouponingcouple.com 5.52% 35.62x
betterrecipes.com 1.13% 35.32x
fitwirr.com 1.60% 34.78x
wearychef.com 1.64% 34.38x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 26.25x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.70% 24.66x
Consumer Rewards 0.18% 24.19x
Food Cluster 1.39% 23.23x
Coupons 28.22% 21.36x
Arts & Crafts 0.45% 20.46x
Cakes & Sweets 3.61% 20.17x
Cheerleading 0.60% 19.41x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.20% 19.38x
Home Decoration - Crafts & Kids 0.91% 19.23x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female