Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 66.54% 40.65x
Misc-Deal Seekers or Coupon Shoppers 61.02% 40.23x
Bargain Shopping Researchers 58.31% 39.12x
Home and Garden TV Fans 34.66% 36.05x
Budget Grocery Shoppers 54.97% 34.13x
Online Home Decor Shoppers 47.44% 32.87x
Orlando Activities Researchers 44.83% 31.64x
Cooking Show Fans 31.14% 30.98x
Home Remodelers 45.53% 30.69x
Custom Home Lighting Shoppers 40.37% 30.36x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.61x
Jos A. Bank Clothiers 0.01% 1.51x
Lane Bryant 0.01% 1.39x
Old Navy 0.03% 1.38x
Gymboree 0.01% 1.37x
Maurices 0.03% 1.34x
American Eagle Outfitters 0.02% 1.33x
Journeys 0.02% 1.28x
Carhartt 0.22% 1.27x
Banana Republic 0.01% 1.22x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 2.06% 42.15x
kraftrecipes.com 2.40% 35.35x
thecouponingcouple.com 4.36% 33.50x
cincinnatiusa.com 1.06% 32.27x
meredith.com 2.79% 30.94x
livingrichwithcoupons.com 3.89% 30.10x
howtoshopforfree.net 1.35% 30.01x
livingwellspendingless.com 1.20% 29.49x
wilton.com 2.32% 29.04x
geniuskitchen.com 13.44% 28.76x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 19.93x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.42% 18.36x
Consumer Rewards 0.08% 18.19x
Home Decoration - Crafts & Kids 0.51% 17.93x
Food Cluster 0.60% 17.69x
Cheerleading 0.27% 17.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 17.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 16.86x
Coupons 24.37% 16.86x
Homeschooling 0.19% 16.76x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female