Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 63.09% 53.43x
Misc-Deal Seekers or Coupon Shoppers 57.04% 52.44x
Bargain Shopping Researchers 52.65% 51.53x
Budget Grocery Shoppers 52.30% 43.66x
Online Home Decor Shoppers 41.50% 42.92x
Orlando Activities Researchers 35.96% 42.20x
Home and Garden TV Fans 42.76% 41.04x
Shelf-Stable Food Content Readers 27.51% 40.36x
Apartment Furniture Shoppers 40.72% 39.27x
Home Remodelers 40.11% 39.22x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.18x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.62% 54.53x
weeklyadsale.com 1.34% 44.65x
meredith.com 1.35% 44.39x
geniuskitchen.com 3.82% 44.32x
wineandglue.com 1.68% 43.30x
avenue.com 1.04% 42.32x
blair.com 1.97% 40.69x
thecouponingcouple.com 4.40% 39.67x
livingrichwithcoupons.com 3.27% 39.46x
steinmart.com 2.54% 39.23x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.11% 29.42x
Custom Gifts 0.43% 29.07x
Food Cluster 0.22% 27.43x
Home Decoration - Crafts & Kids 0.14% 27.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 26.97x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.08% 25.82x
Networking Marketing 0.19% 24.98x
Party Suppliers 0.70% 24.86x
Arts & Crafts 0.21% 24.27x
Coupons 21.53% 22.89x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female