Explore the Price Conscious Grocery Shoppers Audience
Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.
INTERESTS
The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 66.54% | 40.65x |
| Misc-Deal Seekers or Coupon Shoppers | 61.02% | 40.23x |
| Bargain Shopping Researchers | 58.31% | 39.12x |
| Home and Garden TV Fans | 34.66% | 36.05x |
| Budget Grocery Shoppers | 54.97% | 34.13x |
| Online Home Decor Shoppers | 47.44% | 32.87x |
| Orlando Activities Researchers | 44.83% | 31.64x |
| Cooking Show Fans | 31.14% | 30.98x |
| Home Remodelers | 45.53% | 30.69x |
| Custom Home Lighting Shoppers | 40.37% | 30.36x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.61x |
| Jos A. Bank Clothiers | 0.01% | 1.51x |
| Lane Bryant | 0.01% | 1.39x |
| Old Navy | 0.03% | 1.38x |
| Gymboree | 0.01% | 1.37x |
| Maurices | 0.03% | 1.34x |
| American Eagle Outfitters | 0.02% | 1.33x |
| Journeys | 0.02% | 1.28x |
| Carhartt | 0.22% | 1.27x |
| Banana Republic | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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WEBSITES
The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 2.06% | 42.15x |
| kraftrecipes.com | 2.40% | 35.35x |
| thecouponingcouple.com | 4.36% | 33.50x |
| cincinnatiusa.com | 1.06% | 32.27x |
| meredith.com | 2.79% | 30.94x |
| livingrichwithcoupons.com | 3.89% | 30.10x |
| howtoshopforfree.net | 1.35% | 30.01x |
| livingwellspendingless.com | 1.20% | 29.49x |
| wilton.com | 2.32% | 29.04x |
| geniuskitchen.com | 13.44% | 28.76x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.28% | 19.93x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.42% | 18.36x |
| Consumer Rewards | 0.08% | 18.19x |
| Home Decoration - Crafts & Kids | 0.51% | 17.93x |
| Food Cluster | 0.60% | 17.69x |
| Cheerleading | 0.27% | 17.15x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 17.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.17% | 16.86x |
| Coupons | 24.37% | 16.86x |
| Homeschooling | 0.19% | 16.76x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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