Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 63.34% 50.76x
Coupon Researchers 66.12% 48.53x
Bargain Shopping Researchers 56.93% 47.12x
Budget Grocery Shoppers 53.07% 42.71x
Discount Big Box Shoppers 48.78% 37.43x
Orlando Activities Researchers 43.96% 37.14x
Online Home Decor Shoppers 50.19% 36.70x
Home Remodelers 46.14% 36.31x
Big Box Shoppers 48.82% 35.36x
Home Custom Bedroom Decorators 41.09% 35.17x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Buckle.

Location Composition Index
Buckle 0.38% 1.56x
White House Black Market 0.46% 1.47x
Jos A. Bank Clothiers 0.34% 1.41x
Mens Wearhouse 0.54% 1.35x
Johnston and Murphy 0.59% 1.22x
Talbots 0.04% 1.03x
Bonobos 0.08% 1.03x
Lane Bryant 0.04% 1.01x
Eddie Bauer 0.02% 1.00x
Dressbarn 0.04% 0.96x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.57% 63.78x
freshthyme.com 2.15% 52.45x
couponmom.com 4.37% 48.37x
thecouponingcouple.com 4.71% 43.98x
mylistoflists.com 1.09% 42.93x
weekly-ads.us 2.54% 42.40x
olivegarden.com 1.10% 40.52x
toysrus.com 5.00% 39.26x
yankeecandle.com 1.19% 38.88x
homedesigninspired.com 1.33% 38.41x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 25.05x
Consumer Rewards 0.43% 24.50x
Coupons 24.10% 21.28x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.09% 20.16x
Coupons & Family 9.18% 19.47x
Food Cluster 3.62% 19.24x
Scrapbooking & Home Art Projects 5.92% 18.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.06% 18.61x
Consumer Packaged Goods 17.13% 18.26x
Decoration & Fabric 0.04% 18.12x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female