Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 52.63% 77.67x
Bargain Shopping Researchers 37.37% 76.18x
Home and Garden TV Fans 27.76% 54.84x
Budget Grocery Shoppers 42.74% 53.49x
Online Home Decor Shoppers 21.31% 51.56x
Home Design and Living Publication Readers 20.28% 48.33x
Shelf-Stable Food Content Readers 19.35% 48.26x
Orlando Activities Researchers 13.94% 47.06x
Home Remodelers 24.49% 45.44x
Apartment Furniture Shoppers 31.55% 44.98x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.37x
Zumiez 0.01% 1.33x
Carhartt 0.18% 1.20x
Maurices 0.03% 1.20x
Lane Bryant 0.02% 1.19x
Old Navy 0.03% 1.14x
Express 0.02% 1.07x
LOFT 0.01% 1.04x
Dressbarn 0.01% 1.01x
Buckle 0.02% 0.99x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.10% 61.37x
myrecipemagic.com 1.24% 54.78x
thecouponingcouple.com 2.83% 53.94x
coupons.com 4.80% 48.97x
richard-t.com 1.33% 47.04x
livingrichwithcoupons.com 3.68% 46.65x
countrydiaries.com 1.71% 46.00x
gratefulprayerthankfulheart.com 1.37% 43.67x
frequent-ads.com 2.01% 43.64x
bargainbabe.com 1.03% 43.19x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 37.33x
Coupons 18.46% 33.34x
Arts & Crafts 0.12% 28.57x
Cakes & Sweets 0.89% 26.02x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.67% 24.57x
Teen Hair 1.49% 23.83x
Homemade Jewelry & Crafts 0.15% 22.86x
Coupons & Family 8.42% 21.32x
Female Lifestyle Content Readers 2.55% 20.89x
Low Carb Diets 3.85% 20.31x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female