Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 919.2 Thousand Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 919.2 thousand unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 23.49% 59.27x
Apartment Furniture Shoppers 13.10% 57.13x
Home Kitchen Chefs 16.19% 50.76x
Cooking Show Fans 12.21% 47.35x
Christmas Traditions Researchers 21.01% 46.41x
Womens Subscription Box Shoppers 29.61% 46.34x
Recipe Researchers 12.74% 44.59x
Home and Garden TV Fans 15.88% 43.11x
Big & Tall Men 25.75% 42.13x
Coupon Researchers 22.51% 42.09x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.79x
Maurices 0.04% 1.75x
Mens Wearhouse 0.01% 1.40x
Gymboree 0.01% 1.27x
Urban Outfitters 0.01% 1.12x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is livingrichwithcoupons.com.

Website Composition Index
livingrichwithcoupons.com 2.76% 57.62x
ladysavings.com 5.90% 48.90x
krogerkrazy.com 1.78% 46.32x
hotcouponworld.com 3.45% 45.58x
passionforsavings.com 4.86% 43.43x
frugallyblonde.com 1.83% 40.58x
jamhands.net 1.05% 40.25x
feathersinthewoods.com 1.08% 39.96x
lifeasmama.com 1.62% 38.94x
yummly.com 1.88% 37.43x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 11.94% 30.57x
Cakes & Sweets 0.43% 29.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.23% 22.40x
Low Carb Diets 2.66% 21.24x
Comedy Content 0.13% 20.89x
Parenting & Children's Activities 0.14% 20.53x
Coupons & Family 5.57% 19.74x
Female Lifestyle Content Readers 1.27% 19.06x
Home Decoration Content Readers 10.41% 18.59x
Sewing, Embroidery & Quilting 0.78% 16.93x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female