Explore the Price Conscious Grocery Shoppers Audience
Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.
INTERESTS
The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 59.21% | 33.25x |
| Coupon Researchers | 58.67% | 30.37x |
| Bargain Shopping Researchers | 51.08% | 29.39x |
| Budget Grocery Shoppers | 52.37% | 26.10x |
| Discount Big Box Shoppers | 40.57% | 23.02x |
| Online Home Decor Shoppers | 38.98% | 22.00x |
| Sale Seekers | 36.99% | 21.06x |
| Home Kitchen Chefs | 37.85% | 19.94x |
| Gourmet Food & Wine Researchers | 36.22% | 19.84x |
| Home Decor Shoppers | 38.08% | 19.61x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.46x |
| LL Bean | 0.00% | 1.37x |
| LOFT | 0.04% | 1.32x |
| Dressbarn | 0.04% | 1.28x |
| Lane Bryant | 0.04% | 1.28x |
| Gymboree | 0.03% | 1.12x |
| Carhartt | 0.18% | 1.09x |
| Aeropostale | 0.03% | 1.09x |
| Chicos | 0.04% | 1.07x |
| Old Navy | 0.05% | 1.04x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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WEBSITES
The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is commonkindness.com.
| Website | Composition | Index |
| commonkindness.com | 0.58% | 88.15x |
| couponsherpa.com | 0.26% | 85.45x |
| couponaholic.net | 0.23% | 85.24x |
| lozo.com | 6.18% | 80.73x |
| schulershoes.com | 0.15% | 79.47x |
| oflifeandlisa.com | 0.38% | 78.29x |
| grocerycouponnetwork.com | 0.73% | 75.82x |
| sunday-paper-coupons.com | 0.74% | 75.75x |
| smartsource.com | 1.45% | 74.10x |
| scottbrand.com | 0.21% | 73.42x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.
| Content Affinity | Composition | Index |
| Coupons | 30.73% | 20.68x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.26% | 18.79x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.94% | 18.34x |
| Consumer Rewards | 1.20% | 17.30x |
| Coupons & Family | 10.78% | 16.27x |
| Scrapbooking & Home Art Projects | 6.75% | 15.23x |
| Food Cluster | 6.79% | 14.97x |
| Female Lifestyle Content Readers | 4.90% | 14.79x |
| Promo Codes | 13.16% | 14.39x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 15.30% | 14.35x |
Composition Percentage:
The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Price Conscious Grocery Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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