Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 4 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 63.63% 51.80x
Coupon Researchers 65.30% 50.54x
Bargain Shopping Researchers 56.91% 48.84x
Budget Grocery Shoppers 52.99% 44.49x
Orlando Activities Researchers 43.50% 39.05x
Online Home Decor Shoppers 49.59% 38.92x
Discount Big Box Shoppers 48.05% 38.47x
Home Remodelers 45.09% 38.26x
Home Custom Bedroom Decorators 39.98% 37.05x
Custom Home Lighting Shoppers 40.01% 37.03x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.35x
Eddie Bauer 0.02% 1.25x
Lane Bryant 0.03% 1.24x
Talbots 0.03% 1.19x
Buckle 0.04% 1.18x
Mens Wearhouse 0.05% 1.15x
Brooks Brothers 0.02% 1.12x
Gymboree 0.04% 1.09x
Journeys 0.07% 1.08x
American Eagle Outfitters 0.04% 1.07x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.26% 64.47x
freshthyme.com 1.67% 56.95x
couponmom.com 4.07% 49.96x
weekly-ads.us 2.01% 46.42x
thecouponingcouple.com 4.60% 43.63x
toysrus.com 3.66% 41.79x
homedesigninspired.com 1.21% 41.73x
craftsy.com 4.25% 39.04x
laurenrabadi.com 1.06% 37.95x
jewelosco.com 1.14% 37.92x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.32% 27.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 26.02x
Food Cluster 3.12% 20.74x
Coupons 24.23% 20.72x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.99% 20.02x
Decoration & Fabric 0.03% 19.84x
Consumer Packaged Goods 15.83% 19.72x
ISPs & Local Services 0.04% 19.48x
Coupons & Family 9.33% 19.31x
Low Carb Diets 7.93% 19.29x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female