Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 63.10% 62.25x
Misc-Deal Seekers or Coupon Shoppers 57.24% 62.03x
Bargain Shopping Researchers 52.97% 60.11x
Budget Grocery Shoppers 53.74% 49.49x
Online Home Decor Shoppers 43.15% 48.49x
Home and Garden TV Fans 44.24% 46.75x
Orlando Activities Researchers 37.98% 46.64x
Home Remodelers 40.39% 45.26x
Home Design and Living Publication Readers 37.14% 44.36x
Apartment Furniture Shoppers 43.31% 44.31x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.45x
Dressbarn 0.01% 1.43x
Carhartt 0.16% 1.33x
Maurices 0.02% 1.29x
Buckle 0.01% 1.22x
Journeys 0.02% 1.17x
Express 0.01% 1.15x
Victoria's Secret 0.02% 1.08x
Mens Wearhouse 0.01% 0.93x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.82% 53.95x
kraftrecipes.com 1.06% 49.59x
meredith.com 2.08% 42.90x
christmastreeshops.com 1.19% 41.60x
wilton.com 1.57% 41.33x
weeklyadsale.com 1.76% 40.88x
wineandglue.com 2.79% 40.88x
geniuskitchen.com 8.19% 40.80x
hy-vee.com 1.51% 39.41x
jossandmain.com 1.14% 38.72x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 31.88x
Homeschooling 0.15% 26.72x
Food Cluster 0.36% 26.68x
Party Suppliers 1.51% 25.31x
Home Decoration - Crafts & Kids 0.27% 25.08x
Promo Codes 2.38% 24.89x
Cheerleading 0.15% 24.77x
Custom Gifts 0.64% 24.72x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 24.65x
Networking Marketing 0.33% 23.72x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female