Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 60.69% 40.33x
Bargain Shopping Researchers 52.21% 36.46x
Coupon Researchers 60.75% 36.34x
Budget Grocery Shoppers 48.23% 32.78x
Discount Big Box Shoppers 42.04% 27.80x
Online Home Decor Shoppers 41.33% 27.43x
Orlando Activities Researchers 39.48% 26.03x
Sale Seekers 37.64% 25.23x
Home and Garden TV Fans 38.40% 25.11x
Home Kitchen Chefs 40.91% 24.84x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.37% 1.20x
Jos A. Bank Clothiers 0.22% 1.12x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 4.06% 90.99x
thefrugalgirls.com 1.41% 70.11x
couponmom.com 5.68% 66.44x
totallytarget.com 1.48% 66.12x
smartsource.com 1.53% 65.30x
industrystandarddesign.com 1.09% 62.76x
newleafwellness.biz 1.53% 62.59x
jamhands.net 1.49% 61.32x
cooks.com 1.31% 60.13x
freshthyme.com 4.60% 59.88x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 30.09% 23.44x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.70% 21.48x
Coupons & Family 11.99% 19.78x
Food Cluster 6.26% 18.75x
Scrapbooking & Home Art Projects 8.25% 17.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.65% 17.64x
Female Lifestyle Content Readers 6.30% 17.59x
Mommy Bloggers 8.77% 16.98x
Promo Codes 12.30% 16.97x
DIY Decoration & Furniture 4.56% 16.63x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female