Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 688.7 Thousand Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 688.7 thousand unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 25.68% 95.92x
Home and Garden TV Fans 20.67% 63.48x
Budget Grocery Shoppers 35.62% 60.13x
Shelf-Stable Food Content Readers 16.07% 59.30x
Online Home Decor Shoppers 11.46% 59.28x
Home Design and Living Publication Readers 13.30% 56.72x
Misc-Deal Seekers or Coupon Shoppers 37.16% 53.97x
Apartment Furniture Shoppers 27.49% 52.84x
Orlando Activities Researchers 4.32% 52.20x
Big & Tall Men 29.53% 50.18x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.75x
LOFT 0.02% 1.61x
Maurices 0.05% 1.57x
Lululemon 0.01% 1.43x
Mens Wearhouse 0.02% 1.42x
Express 0.02% 1.28x
American Eagle Outfitters 0.02% 1.23x
Talbots 0.01% 1.07x
Buckle 0.02% 1.06x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is thecouponingcouple.com.

Website Composition Index
thecouponingcouple.com 2.11% 75.20x
coupons.com 2.84% 74.26x
countrydiaries.com 1.20% 66.52x
livingrichwithcoupons.com 3.62% 63.74x
howtoshopforfree.net 1.01% 58.87x
sewingsupport.com 1.28% 58.64x
offbeatbros.com 1.31% 58.13x
bargainbabe.com 1.14% 57.51x
gratefulprayerthankfulheart.com 1.41% 55.68x
savingsaplenty.com 1.11% 54.10x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 16.74% 38.24x
Cakes & Sweets 0.65% 33.95x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.97% 27.74x
Promo Codes 0.34% 26.08x
Coupons & Family 8.03% 23.86x
Female Lifestyle Content Readers 2.17% 22.23x
Comedy Content 0.27% 21.97x
Low Carb Diets 3.67% 21.18x
Scrapbooking & Home Art Projects 3.75% 21.09x
Sewing, Embroidery & Quilting 1.34% 21.08x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female