Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 59.23% 41.17x
Coupon Researchers 58.32% 37.43x
Bargain Shopping Researchers 53.31% 36.69x
Budget Grocery Shoppers 53.60% 33.02x
Online Home Decor Shoppers 41.67% 28.54x
Discount Big Box Shoppers 42.42% 28.53x
Orlando Activities Researchers 38.88% 26.98x
Sale Seekers 37.54% 26.62x
Home Kitchen Chefs 39.70% 25.97x
Custom Home Lighting Shoppers 35.97% 25.19x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.36x
Lane Bryant 0.05% 1.27x
Chicos 0.05% 1.25x
Zumiez 0.03% 1.24x
LOFT 0.05% 1.24x
American Eagle Outfitters 0.06% 1.22x
Dressbarn 0.04% 1.20x
Journeys 0.03% 1.18x
LL Bean 0.01% 1.15x
Carhartt 0.23% 1.15x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 4.70% 92.32x
smartsource.com 1.31% 75.55x
couponmom.com 5.47% 69.64x
thefrugalgirls.com 1.56% 69.11x
ladysavings.com 1.07% 64.95x
totallytarget.com 1.51% 63.39x
cooks.com 1.43% 60.25x
jamhands.net 1.42% 59.95x
newleafwellness.biz 1.70% 59.76x
artvan.com 1.37% 57.46x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 29.75% 23.20x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.29% 22.64x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.77% 20.59x
Consumer Rewards 0.98% 19.03x
Coupons & Family 11.31% 18.58x
Food Cluster 6.48% 17.98x
Scrapbooking & Home Art Projects 7.35% 16.91x
Promo Codes 12.94% 16.71x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 15.74% 16.41x
Female Lifestyle Content Readers 5.64% 16.36x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female