Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 5 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 63.33% 40.66x
Coupon Researchers 65.40% 40.22x
Bargain Shopping Researchers 57.07% 38.78x
Budget Grocery Shoppers 53.59% 35.02x
Online Home Decor Shoppers 49.93% 31.15x
Orlando Activities Researchers 44.12% 30.82x
Home Remodelers 44.93% 30.60x
Home and Garden TV Fans 44.58% 30.48x
Home Design and Living Publication Readers 42.16% 29.81x
Discount Big Box Shoppers 49.91% 29.38x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.31x
Dressbarn 0.04% 1.21x
Buckle 0.06% 1.20x
Talbots 0.03% 1.17x
Chicos 0.05% 1.14x
Eddie Bauer 0.02% 1.13x
White House Black Market 0.06% 1.10x
Gymboree 0.05% 1.09x
Bonobos 0.01% 1.08x
Mens Wearhouse 0.06% 1.07x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is freshthyme.com.

Website Composition Index
freshthyme.com 1.16% 39.51x
couponmom.com 3.24% 34.49x
weekly-ads.us 1.53% 33.15x
thecouponingcouple.com 3.73% 30.45x
toysrus.com 2.26% 29.68x
craftsy.com 2.97% 28.53x
ifoodblogger.com 1.94% 27.90x
collectionsetc.com 1.26% 27.59x
joann.com 3.67% 26.92x
livingrichwithcoupons.com 3.84% 26.90x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.28% 24.43x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 22.23x
Coupons 23.35% 19.51x
Decoration & Fabric 0.03% 18.37x
Food Cluster 2.74% 18.17x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.93% 17.40x
ISPs & Local Services 0.03% 17.18x
Consumer Packaged Goods 15.09% 17.12x
Coupons & Family 9.06% 17.04x
Low Carb Diets 7.56% 16.78x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female