Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 61.93% 58.83x
Misc-Deal Seekers or Coupon Shoppers 51.76% 57.79x
Bargain Shopping Researchers 50.40% 56.22x
Budget Grocery Shoppers 50.62% 45.51x
Online Home Decor Shoppers 37.04% 44.34x
Home and Garden TV Fans 39.68% 42.99x
Shelf-Stable Food Content Readers 24.84% 42.93x
Orlando Activities Researchers 31.62% 42.45x
Apartment Furniture Shoppers 36.94% 40.43x
Home Remodelers 36.34% 40.34x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.44x
Maurices 0.05% 1.33x
American Eagle Outfitters 0.02% 1.25x
Chicos 0.02% 1.22x
Carhartt 0.26% 1.20x
Express 0.02% 1.10x
Lane Bryant 0.02% 1.08x
Zumiez 0.02% 1.05x
Dressbarn 0.02% 1.04x
Jos A. Bank Clothiers 0.02% 1.03x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.32% 55.87x
thecouponingcouple.com 3.58% 48.05x
livingrichwithcoupons.com 3.14% 42.15x
dollartree.com 1.48% 41.84x
howtoshopforfree.net 1.01% 39.05x
savingsaplenty.com 1.14% 36.66x
passionforsavings.com 7.68% 35.71x
littledairyontheprairie.com 1.33% 35.50x
finecooking.com 1.08% 34.94x
cvs.com 7.28% 33.81x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 27.48x
Custom Gifts 0.08% 26.84x
Coupons 20.60% 25.43x
Diamonds & Precious Metals 0.08% 24.42x
Party Suppliers 0.07% 22.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.23% 22.52x
Disease Cluster 0.06% 21.14x
Vitamin Shoppers 0.06% 21.14x
Shoes & Accessories 0.27% 20.37x
Cakes & Sweets 0.88% 20.32x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female