Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 60.03% 80.93x
Coupon Researchers 60.53% 74.13x
Bargain Shopping Researchers 50.12% 72.70x
Budget Grocery Shoppers 44.53% 65.98x
Discount Big Box Shoppers 41.80% 55.87x
Online Home Decor Shoppers 41.68% 54.83x
Home Remodelers 37.91% 52.99x
Orlando Activities Researchers 36.79% 52.78x
Home Design and Living Publication Readers 37.83% 52.07x
Sale Seekers 36.81% 50.88x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.51x
Buckle 0.16% 1.37x
Chicos 0.06% 1.34x
Jos A. Bank Clothiers 0.32% 1.34x
Mens Wearhouse 0.51% 1.34x
Talbots 0.05% 1.16x
White House Black Market 0.15% 1.14x
Charlotte Russe 0.03% 1.14x
Lane Bryant 0.05% 1.14x
Dressbarn 0.04% 1.13x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 3.41% 87.75x
thefrugalgirls.com 1.21% 69.24x
totallytarget.com 1.37% 66.13x
jamhands.net 1.37% 63.78x
couponmom.com 5.58% 63.47x
smartsource.com 1.50% 62.93x
newleafwellness.biz 1.32% 62.72x
freshthyme.com 4.12% 61.23x
sunlitspaces.com 1.11% 60.60x
chiefhealth.us 1.13% 59.05x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 29.88x
Consumer Rewards 0.78% 27.01x
Coupons 30.23% 25.94x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.63% 24.72x
Coupons & Family 12.13% 23.23x
Food Cluster 6.02% 21.79x
Scrapbooking & Home Art Projects 8.10% 21.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.65% 20.87x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.31% 20.55x
Female Lifestyle Content Readers 6.94% 20.38x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female