Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 3 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 63.69% 52.76x
Misc-Deal Seekers or Coupon Shoppers 56.96% 51.40x
Bargain Shopping Researchers 53.89% 50.65x
Budget Grocery Shoppers 52.88% 42.13x
Online Home Decor Shoppers 42.57% 41.22x
Shelf-Stable Food Content Readers 26.54% 40.33x
Orlando Activities Researchers 38.00% 40.19x
Home and Garden TV Fans 44.11% 39.68x
Apartment Furniture Shoppers 41.49% 37.70x
Home Remodelers 40.70% 37.64x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.26x
American Eagle Outfitters 0.02% 1.16x
Carhartt 0.20% 1.13x
Jos A. Bank Clothiers 0.01% 1.12x
Buckle 0.02% 1.09x
Maurices 0.03% 1.09x
Old Navy 0.03% 1.05x
Victoria's Secret 0.03% 1.02x
Dressbarn 0.01% 0.95x
Lane Bryant 0.01% 0.93x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.42% 52.58x
wineandglue.com 1.04% 42.55x
thecouponingcouple.com 3.98% 41.93x
blair.com 1.32% 41.26x
steinmart.com 1.66% 40.86x
culvers.com 1.07% 39.16x
dollartree.com 3.37% 38.86x
familydollar.com 1.17% 38.35x
livingrichwithcoupons.com 3.03% 36.82x
nyandcompany.com 1.14% 36.81x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.14% 31.30x
Food Cluster 0.13% 27.17x
Party Suppliers 0.38% 25.91x
Custom Gifts 0.22% 25.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 25.54x
Coupons 21.93% 23.70x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 23.54x
Promo Codes 0.97% 22.58x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.33% 21.88x
Women Shoppers 1.25% 21.42x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female