Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 64.78% 46.64x
Misc-Deal Seekers or Coupon Shoppers 62.93% 46.26x
Bargain Shopping Researchers 58.97% 43.94x
Budget Grocery Shoppers 55.84% 38.53x
Online Home Decor Shoppers 48.29% 35.87x
Home and Garden TV Fans 45.99% 34.56x
Orlando Activities Researchers 44.96% 34.31x
Home Remodelers 44.95% 34.06x
Discount Big Box Shoppers 47.62% 33.40x
Apartment Furniture Shoppers 45.51% 33.02x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is freshthyme.com.

Website Composition Index
freshthyme.com 1.07% 49.94x
couponmom.com 4.03% 43.67x
weekly-ads.us 1.37% 38.75x
homedesigninspired.com 1.11% 38.37x
thecouponingcouple.com 5.26% 36.85x
ifoodblogger.com 1.98% 35.29x
craftsy.com 1.91% 34.45x
cleanmama.net 1.11% 33.11x
gardenandtable.net 1.38% 33.05x
diyprojects.com 1.56% 32.77x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 24.17x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.89% 23.98x
Consumer Rewards 0.28% 23.84x
Food Cluster 2.11% 22.57x
Coupons 26.11% 22.42x
Coupons & Family 9.58% 19.44x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.23% 18.93x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 18.93x
Cakes & Sweets 3.89% 18.67x
Consumer Packaged Goods 13.82% 18.66x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female