Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 59.21% 33.25x
Coupon Researchers 58.67% 30.37x
Bargain Shopping Researchers 51.08% 29.39x
Budget Grocery Shoppers 52.37% 26.10x
Discount Big Box Shoppers 40.57% 23.02x
Online Home Decor Shoppers 38.98% 22.00x
Sale Seekers 36.99% 21.06x
Home Kitchen Chefs 37.85% 19.94x
Gourmet Food & Wine Researchers 36.22% 19.84x
Home Decor Shoppers 38.08% 19.61x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.46x
LL Bean 0.00% 1.37x
LOFT 0.04% 1.32x
Dressbarn 0.04% 1.28x
Lane Bryant 0.04% 1.28x
Gymboree 0.03% 1.12x
Carhartt 0.18% 1.09x
Aeropostale 0.03% 1.09x
Chicos 0.04% 1.07x
Old Navy 0.05% 1.04x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is commonkindness.com.

Website Composition Index
commonkindness.com 0.58% 88.15x
couponsherpa.com 0.26% 85.45x
couponaholic.net 0.23% 85.24x
lozo.com 6.18% 80.73x
schulershoes.com 0.15% 79.47x
oflifeandlisa.com 0.38% 78.29x
grocerycouponnetwork.com 0.73% 75.82x
sunday-paper-coupons.com 0.74% 75.75x
smartsource.com 1.45% 74.10x
scottbrand.com 0.21% 73.42x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 30.73% 20.68x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.26% 18.79x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.94% 18.34x
Consumer Rewards 1.20% 17.30x
Coupons & Family 10.78% 16.27x
Scrapbooking & Home Art Projects 6.75% 15.23x
Food Cluster 6.79% 14.97x
Female Lifestyle Content Readers 4.90% 14.79x
Promo Codes 13.16% 14.39x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 15.30% 14.35x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999