Dstillery Audiences

PRICE CONSCIOUS GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Price Conscious Grocery Shoppers Audience

Below you'll find more information about the Price Conscious Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Price Conscious Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Price Conscious Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Conscious Grocery Shoppers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 63.65% 54.77x
Coupon Researchers 64.02% 51.95x
Bargain Shopping Researchers 52.25% 50.77x
Budget Grocery Shoppers 47.98% 45.79x
Discount Big Box Shoppers 46.11% 38.52x
Orlando Activities Researchers 39.94% 37.99x
Big Box Shoppers 41.33% 36.66x
Online Home Decor Shoppers 46.95% 36.53x
Home Remodelers 44.92% 35.95x
Home Design and Living Publication Readers 41.90% 35.74x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Conscious Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Conscious Grocery Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.42x
Buckle 0.31% 1.42x
Mens Wearhouse 0.63% 1.37x
White House Black Market 0.36% 1.28x
LL Bean 0.01% 1.21x
Chicos 0.08% 1.17x
Dressbarn 0.07% 1.13x
Johnston and Murphy 0.37% 1.13x
Lane Bryant 0.06% 1.09x
Eddie Bauer 0.03% 1.08x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Price Conscious Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Price Conscious Grocery Shoppers audience is lozo.com.

Website Composition Index
lozo.com 2.33% 57.69x
jamhands.net 1.02% 47.56x
smartsource.com 1.09% 47.10x
freshthyme.com 3.08% 44.82x
couponmom.com 4.96% 43.08x
totallytarget.com 1.22% 41.16x
inspiringcooks.com 1.14% 39.82x
thecouponingcouple.com 5.40% 39.12x
glutenfreedaddy.com 1.01% 38.64x
mylistoflists.com 1.45% 38.53x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Conscious Grocery Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 25.58x
Consumer Rewards 0.65% 24.85x
Coupons 29.33% 21.94x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.50% 21.11x
Coupons & Family 11.79% 20.27x
Scrapbooking & Home Art Projects 7.66% 19.20x
Food Cluster 5.47% 19.17x
Decoration & Fabric 0.06% 19.14x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.87% 18.57x
Mommy Bloggers 8.75% 18.21x
Composition Percentage: The overlap percentage between the Price Conscious Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Price Conscious Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Conscious Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female