Dstillery Audiences

PRODUCT MANUALS RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Product Manuals Researchers Audience

Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Product Manuals Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Product Manuals Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 63.80% 36.22x
Home Exterior Design Enthusiasts 50.38% 29.68x
DIYers 53.18% 29.67x
Light Bulb Shoppers 52.56% 29.00x
Lawn and Home Pest Control Researchers 47.00% 28.23x
Jeep Vehicle Shoppers 53.36% 27.83x
Automotive Service Professionals 51.47% 27.73x
Honda Vehicle Shoppers 51.14% 27.72x
Truck Shoppers 49.37% 27.09x
Home Heating and Cooling Researchers 48.46% 26.89x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.35% 1.40x
Belk 0.01% 1.37x
REI 0.01% 1.18x
Jos A. Bank Clothiers 0.03% 1.06x
Chicos 0.04% 1.06x
Eddie Bauer 0.02% 1.01x
Buckle 0.04% 1.00x
Mens Wearhouse 0.05% 0.99x
Dressbarn 0.02% 0.99x
Talbots 0.02% 0.98x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Product Manuals Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Product Manuals Researchers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 1.51% 56.09x
mtdparts.com 1.10% 54.96x
tascaparts.com 1.13% 52.72x
acwholesalers.com 1.19% 51.21x
dbelectrical.com 2.15% 50.02x
muttonpower.com 1.41% 48.52x
harborfreight.com 5.02% 47.90x
propartsdirect.net 1.38% 47.85x
ecmweb.com 1.55% 47.52x
autopartswarehouse.com 1.55% 46.65x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.96% 28.02x
Rural Living 0.14% 27.39x
Amateur Radios 5.94% 23.24x
Power Tools 6.34% 21.80x
Auto Body Upkeep & Repair Researchers 4.66% 21.11x
Telescopes 1.22% 21.00x
Electronic Cabling 1.38% 20.80x
Auto Enthusiast Information Researchers 13.80% 20.69x
Handyman Tools 0.02% 20.13x
Texas Off-Roading 0.14% 20.11x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Product Manuals Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male