Dstillery Audiences

PRODUCT MANUALS RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Product Manuals Researchers Audience

Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Product Manuals Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Product Manuals Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 60.71% 75.34x
Light Bulb Shoppers 50.71% 62.49x
DIYers 49.15% 59.02x
Home Exterior Design Enthusiasts 40.98% 57.35x
Automotive Service Professionals 46.86% 56.08x
Honda Vehicle Shoppers 48.75% 54.91x
Plumbers 45.34% 54.68x
Model Aircraft and Rocket Hobbyists 49.78% 54.26x
Jeep Vehicle Shoppers 48.56% 53.89x
Home Heating and Cooling Researchers 42.79% 53.58x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.51x
Columbia 0.02% 1.33x
Mens Wearhouse 0.47% 1.19x
Jos A. Bank Clothiers 0.28% 1.16x
Buckle 0.14% 1.12x
White House Black Market 0.14% 1.04x
Chicos 0.04% 1.01x
Talbots 0.04% 0.96x
Michael Kors 0.01% 0.93x
REI 0.02% 0.92x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Product Manuals Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Product Manuals Researchers audience is baileysonline.com.

Website Composition Index
baileysonline.com 1.64% 75.69x
milwaukeetool.com 1.53% 75.34x
polkaudio.com 1.49% 73.17x
bobistheoilguy.com 4.10% 72.57x
iboats.com 1.34% 72.04x
americanhvacparts.com 1.16% 71.20x
solar-electric.com 1.06% 68.88x
acwholesalers.com 3.52% 65.56x
northshorecommercialdoor.com 1.26% 65.15x
crutchfield.com 3.44% 64.54x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.43% 41.04x
Rural Living 0.35% 37.72x
Handyman Tools 0.07% 34.59x
Amateur Radios 9.60% 32.89x
Power Tools 10.54% 32.22x
Electronic Cabling 3.20% 30.83x
Auto Body Upkeep & Repair Researchers 8.64% 29.33x
Telescopes 2.47% 29.23x
Lighting & Power 5.47% 28.85x
Professional Audio Visual 1.35% 26.99x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Product Manuals Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male