Dstillery Audiences

PRODUCT MANUALS RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Product Manuals Researchers Audience

Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Product Manuals Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Product Manuals Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 64.13% 45.85x
Light Bulb Shoppers 52.44% 38.19x
DIYers 53.31% 37.30x
Home Exterior Design Enthusiasts 46.85% 37.12x
Automotive Service Professionals 50.48% 35.49x
Jeep Vehicle Shoppers 52.77% 35.17x
Plumbers 49.42% 34.96x
Honda Vehicle Shoppers 52.45% 34.21x
Spa and Pool Owners 45.85% 34.11x
Home Heating and Cooling Researchers 47.49% 34.02x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.34x
Jos A. Bank Clothiers 0.30% 1.26x
Mens Wearhouse 0.50% 1.24x
White House Black Market 0.38% 1.22x
Belk 0.01% 1.10x
Johnston and Murphy 0.53% 1.08x
Dressbarn 0.04% 0.96x
REI 0.01% 0.90x
Chicos 0.05% 0.87x
Bonobos 0.07% 0.87x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Product Manuals Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Product Manuals Researchers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 2.13% 55.65x
mtdparts.com 1.49% 53.11x
weldingsuppliesfromioc.com 1.09% 52.47x
millerwelds.com 1.74% 51.15x
tascaparts.com 1.54% 50.87x
dormanproducts.com 2.61% 50.86x
ridgidforum.com 1.04% 50.80x
acwholesalers.com 1.74% 50.36x
briggsandstratton.com 2.75% 48.45x
rheem.com 1.02% 47.48x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.00% 30.66x
Rural Living 0.20% 29.00x
Handyman Tools 0.04% 24.96x
Power Tools 7.24% 24.63x
Amateur Radios 7.10% 24.16x
Auto Body Upkeep & Repair Researchers 5.68% 23.18x
Auto Tires & Parts Repair Researchers 3.62% 22.62x
Telescopes 1.62% 22.30x
Electronic Cabling 2.00% 21.79x
Auto Enthusiast Information Researchers 15.18% 21.78x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Product Manuals Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male