Explore the Product Manuals Researchers Audience
Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Product Manuals Researchers audience.
INTERESTS
The Product Manuals Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 57.84% | 30.57x |
| Light Bulb Shoppers | 50.81% | 24.58x |
| Automotive Service Professionals | 42.33% | 24.26x |
| Jeep Vehicle Shoppers | 42.60% | 22.98x |
| Spa and Pool Owners | 38.10% | 22.24x |
| Kia Vehicle Shoppers | 38.25% | 22.06x |
| Subaru Vehicle Shoppers | 36.56% | 21.90x |
| Contractors & Construction Professionals | 34.96% | 21.75x |
| Auto Repair Researchers | 37.80% | 21.66x |
| Truck Shoppers | 43.31% | 21.51x |
Composition Percentage:
The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
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APPAREL RETAILERS
The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.24% | 1.31x |
| Belk | 0.02% | 1.03x |
| Express Outlets | 0.00% | 1.03x |
| Eddie Bauer | 0.01% | 1.01x |
| Lane Bryant | 0.04% | 0.99x |
| Chicos | 0.04% | 0.92x |
| Dressbarn | 0.03% | 0.90x |
| Columbia | 0.01% | 0.88x |
| Old Navy | 0.05% | 0.88x |
| Aeropostale | 0.02% | 0.85x |
Composition Percentage:
The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
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WEBSITES
The Product Manuals Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Product Manuals Researchers audience is harborfreight.com.
| Website | Composition | Index |
| harborfreight.com | 21.60% | 51.37x |
| searspartsdirect.com | 16.51% | 37.82x |
| manualslib.com | 66.71% | 32.80x |
| ford-trucks.com | 15.64% | 30.84x |
| oreillyauto.com | 19.23% | 29.87x |
| rapidtables.com | 12.40% | 28.45x |
| boattrader.com | 11.99% | 28.32x |
| fixya.com | 48.65% | 27.80x |
| sportsmanswarehouse.com | 10.43% | 27.69x |
| budsgunshop.com | 11.69% | 26.44x |
Composition Percentage:
The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 6.21% | 26.38x |
| Amateur Radios | 8.58% | 24.53x |
| Rural Living | 0.41% | 23.43x |
| Electronic Cabling | 3.70% | 22.94x |
| Handyman Tools | 0.09% | 22.36x |
| Power Tools | 11.31% | 21.50x |
| Professional Audio Visual | 1.36% | 20.89x |
| Lighting & Power | 5.77% | 20.61x |
| Telescopes | 2.69% | 20.19x |
| Auto Enthusiast Information Researchers | 15.44% | 19.60x |
Composition Percentage:
The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
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DEMOGRAPHICS
The Product Manuals Researchers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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