Dstillery Audiences

PRODUCT MANUALS RESEARCHERS

Audience Size: 3 Million Devices

Explore the Product Manuals Researchers Audience

Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Product Manuals Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Product Manuals Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 57.84% 30.57x
Light Bulb Shoppers 50.81% 24.58x
Automotive Service Professionals 42.33% 24.26x
Jeep Vehicle Shoppers 42.60% 22.98x
Spa and Pool Owners 38.10% 22.24x
Kia Vehicle Shoppers 38.25% 22.06x
Subaru Vehicle Shoppers 36.56% 21.90x
Contractors & Construction Professionals 34.96% 21.75x
Auto Repair Researchers 37.80% 21.66x
Truck Shoppers 43.31% 21.51x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.31x
Belk 0.02% 1.03x
Express Outlets 0.00% 1.03x
Eddie Bauer 0.01% 1.01x
Lane Bryant 0.04% 0.99x
Chicos 0.04% 0.92x
Dressbarn 0.03% 0.90x
Columbia 0.01% 0.88x
Old Navy 0.05% 0.88x
Aeropostale 0.02% 0.85x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Product Manuals Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Product Manuals Researchers audience is harborfreight.com.

Website Composition Index
harborfreight.com 21.60% 51.37x
searspartsdirect.com 16.51% 37.82x
manualslib.com 66.71% 32.80x
ford-trucks.com 15.64% 30.84x
oreillyauto.com 19.23% 29.87x
rapidtables.com 12.40% 28.45x
boattrader.com 11.99% 28.32x
fixya.com 48.65% 27.80x
sportsmanswarehouse.com 10.43% 27.69x
budsgunshop.com 11.69% 26.44x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 6.21% 26.38x
Amateur Radios 8.58% 24.53x
Rural Living 0.41% 23.43x
Electronic Cabling 3.70% 22.94x
Handyman Tools 0.09% 22.36x
Power Tools 11.31% 21.50x
Professional Audio Visual 1.36% 20.89x
Lighting & Power 5.77% 20.61x
Telescopes 2.69% 20.19x
Auto Enthusiast Information Researchers 15.44% 19.60x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Product Manuals Researchers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999