Dstillery Audiences

PRODUCT MANUALS RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Product Manuals Researchers Audience

Below you'll find more information about the Product Manuals Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Product Manuals Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Product Manuals Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Product Manuals Researchers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 61.83% 49.89x
Light Bulb Shoppers 49.62% 42.03x
Home Exterior Design Enthusiasts 42.07% 39.29x
Automotive Service Professionals 47.54% 38.45x
DIYers 51.96% 37.77x
Home Heating and Cooling Researchers 43.51% 36.56x
Lawn and Home Pest Control Researchers 42.43% 35.83x
Jeep Vehicle Shoppers 51.04% 35.66x
Honda Vehicle Shoppers 50.58% 35.43x
Plumbers 47.64% 35.37x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Interest attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Product Manuals Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Product Manuals Researchers audience is REI.

Location Composition Index
REI 0.02% 1.32x
Jos A. Bank Clothiers 0.35% 1.24x
Buckle 0.27% 1.24x
Mens Wearhouse 0.56% 1.22x
Express Outlets 0.01% 1.20x
White House Black Market 0.31% 1.09x
Talbots 0.05% 1.03x
Eddie Bauer 0.03% 0.99x
Johnston and Murphy 0.32% 0.99x
Lane Bryant 0.05% 0.97x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Location attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Product Manuals Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Product Manuals Researchers audience is baileysonline.com.

Website Composition Index
baileysonline.com 1.67% 82.97x
polkaudio.com 1.48% 80.71x
milwaukeetool.com 1.52% 80.40x
bobistheoilguy.com 4.11% 78.19x
solar-electric.com 1.06% 78.01x
iboats.com 1.37% 73.91x
americanhvacparts.com 1.35% 70.75x
mtdparts.com 2.71% 70.43x
acwholesalers.com 3.43% 69.33x
millerwelds.com 3.23% 69.03x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Web attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Product Manuals Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.41% 33.33x
Rural Living 0.29% 30.83x
Handyman Tools 0.06% 28.64x
Power Tools 9.39% 26.38x
Amateur Radios 8.93% 26.14x
Electronic Cabling 2.76% 24.39x
Auto Body Upkeep & Repair Researchers 7.64% 24.29x
Telescopes 2.18% 23.77x
Lighting & Power 4.72% 22.99x
Auto Tires & Parts Repair Researchers 5.02% 22.53x
Composition Percentage: The overlap percentage between the Product Manuals Researchers audience and the Content Affinity attribute.
Index: A comparison of the Product Manuals Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Product Manuals Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male