Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Gin Enthusiasts.
| Interest | Composition | Index |
| Gin Enthusiasts | 13.06% | 21.86x |
| Korean Food Enthusiasts | 15.87% | 19.33x |
| Craft Spirits Enthusiasts | 14.62% | 18.51x |
| Wine Lovers | 14.18% | 18.48x |
| Gourmet Food & Wine Researchers | 13.51% | 17.66x |
| Home Coffee Makers | 11.98% | 17.43x |
| Beer Aficionados | 12.37% | 17.42x |
| Italian Food Enthusiasts | 14.78% | 17.31x |
| Malaysian Food Enthusiasts | 14.02% | 16.95x |
| Sushi Lovers | 18.63% | 15.62x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.61x |
| Gap | 0.02% | 1.49x |
| Banana Republic | 0.01% | 1.41x |
| Chicos | 0.02% | 1.40x |
| Gymboree | 0.01% | 1.37x |
| American Eagle Outfitters | 0.01% | 1.34x |
| White House Black Market | 0.01% | 1.33x |
| LOFT | 0.01% | 1.31x |
| Aeropostale | 0.01% | 1.25x |
| Express | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.
| Website | Composition | Index |
| seafoodsource.com | 1.28% | 28.90x |
| cheftalk.com | 1.16% | 22.15x |
| emerils.com | 1.46% | 16.95x |
| pinchandswirl.com | 3.20% | 16.19x |
| decanter.com | 1.12% | 15.59x |
| gourmetsleuth.com | 2.07% | 15.47x |
| foodrepublic.com | 1.91% | 14.79x |
| olivemagazine.com | 1.54% | 14.69x |
| mexicanplease.com | 1.16% | 14.39x |
| honest-food.net | 3.82% | 14.18x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.20% | 17.10x |
| Healthy Eating Researchers | 0.06% | 13.11x |
| Beer, Wine & Alcohol | 0.45% | 10.24x |
| Grilling | 0.23% | 9.30x |
| Wine, Liquor & Mixology | 4.70% | 8.98x |
| Assorted Topics (Family, Household Wellness, The Beach) | 6.51% | 7.59x |
| Cooking Recipe & Ingredient Researchers | 21.05% | 7.50x |
| Scuba Diving | 0.03% | 6.99x |
| Mail Order Food | 0.14% | 6.72x |
| National Parks | 0.06% | 6.55x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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