Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3.2 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 31.00% 21.01x
Grill Masters 35.08% 20.66x
Gourmet Food & Wine Researchers 29.18% 19.89x
Home Kitchen Chefs 29.97% 19.65x
Supermarket Shoppers 38.49% 19.32x
Home Brewing Enthusiasts 22.50% 18.61x
Italian Food Enthusiasts 32.89% 18.34x
Cooking Show Fans 29.35% 17.72x
Chicken Recipe Researchers 26.56% 17.63x
Coffee Bean Shoppers 29.69% 17.63x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.57x
Free People 0.03% 1.56x
Lorna Jane 0.01% 1.52x
Patagonia 0.01% 1.47x
REI 0.03% 1.43x
Armani 0.03% 1.38x
Urban Outfitters 0.05% 1.36x
Madewell 0.02% 1.34x
Ann Taylor 0.02% 1.26x
The North Face 0.03% 1.24x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.

Website Composition Index
chefs-resources.com 1.80% 67.68x
seafoodsource.com 1.18% 50.60x
virtualweberbullet.com 1.46% 46.42x
culinarylore.com 1.09% 45.98x
restaurantbusinessonline.com 1.59% 44.53x
snakeriverfarms.com 2.10% 41.11x
cooksillustrated.com 3.15% 40.95x
foodreference.com 1.56% 40.58x
wasserstrom.com 1.25% 40.28x
matchingfoodandwine.com 1.66% 40.21x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 6.58% 18.07x
Grilling 5.71% 17.88x
Grocery & Food Service 4.32% 16.26x
Beer, Wine & Alcohol 4.30% 14.69x
Wine, Liquor & Mixology 17.67% 12.91x
Bird Watching 1.75% 12.71x
Healthy Eating Researchers 5.28% 12.53x
Food Cluster 4.96% 12.38x
Washington D.C. Hotels 0.03% 11.83x
Mail Order Food 3.69% 11.76x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male