Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 33.15% | 24.20x |
| Home Coffee Makers | 32.44% | 23.09x |
| Grill Masters | 34.01% | 22.68x |
| Beer Aficionados | 32.53% | 21.61x |
| Home Kitchen Chefs | 28.76% | 21.10x |
| Supermarket Shoppers | 38.54% | 20.05x |
| Gourmet Food & Wine Researchers | 31.05% | 19.93x |
| Italian Food Enthusiasts | 31.44% | 19.91x |
| Home Brewing Enthusiasts | 31.84% | 19.73x |
| Nashville Activity Researchers | 28.60% | 19.34x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 1.71x |
| Ralph Lauren | 0.02% | 1.71x |
| Tommy Bahama | 0.04% | 1.64x |
| Columbia | 0.02% | 1.63x |
| Everlane | 0.01% | 1.55x |
| Zara | 0.05% | 1.51x |
| Levi Strauss | 0.02% | 1.49x |
| J. Crew | 0.06% | 1.48x |
| American Apparel | 0.06% | 1.48x |
| Express Outlets | 0.01% | 1.47x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.
| Website | Composition | Index |
| chefs-resources.com | 1.74% | 68.46x |
| seafoodsource.com | 1.09% | 55.34x |
| virtualweberbullet.com | 1.33% | 50.71x |
| katom.com | 1.13% | 46.52x |
| snakeriverfarms.com | 2.07% | 45.69x |
| cheftalk.com | 1.95% | 44.77x |
| restaurantbusinessonline.com | 1.87% | 43.98x |
| cooksillustrated.com | 2.88% | 43.55x |
| thepointsguy.com | 1.33% | 43.46x |
| matchingfoodandwine.com | 1.73% | 41.96x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 5.14% | 20.18x |
| Chef & Restaurant Resources | 6.14% | 19.67x |
| Grocery & Food Service | 4.33% | 17.07x |
| Beer, Wine & Alcohol | 4.43% | 15.36x |
| Washington D.C. Hotels | 0.03% | 15.08x |
| Wine, Liquor & Mixology | 17.21% | 14.14x |
| Bird Watching | 1.53% | 14.04x |
| Mail Order Food | 3.40% | 13.77x |
| Food Cluster | 4.65% | 13.47x |
| Healthy Eating Researchers | 4.97% | 13.41x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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