Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 31.69% | 27.67x |
| Beer Aficionados | 30.78% | 26.82x |
| Home Coffee Makers | 30.67% | 26.13x |
| Home Brewing Enthusiasts | 33.38% | 25.01x |
| Grill Masters | 32.58% | 24.89x |
| Supermarket Shoppers | 32.34% | 24.33x |
| Gourmet Food & Wine Researchers | 29.87% | 24.25x |
| Wine Lovers | 26.72% | 23.86x |
| Cooking Show Fans | 28.27% | 23.48x |
| Mens Business Clothes Shoppers | 26.66% | 23.31x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.65x |
| Armani | 0.03% | 1.64x |
| Columbia | 0.01% | 1.51x |
| American Apparel | 0.03% | 1.46x |
| Bonobos | 0.03% | 1.45x |
| Free People | 0.02% | 1.44x |
| J. Crew | 0.03% | 1.41x |
| Chicos | 0.06% | 1.37x |
| Madewell | 0.01% | 1.32x |
| Urban Outfitters | 0.05% | 1.32x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.
| Website | Composition | Index |
| chefs-resources.com | 1.03% | 54.11x |
| klwines.com | 1.33% | 33.68x |
| cooksillustrated.com | 1.28% | 33.51x |
| traegergrills.com | 1.64% | 33.21x |
| wasserstrom.com | 1.08% | 32.32x |
| bonnieplants.com | 1.48% | 32.23x |
| cheftalk.com | 2.36% | 31.81x |
| food52.com | 1.96% | 30.76x |
| extension.umn.edu | 1.33% | 30.23x |
| greatbritishchefs.com | 1.28% | 29.93x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 2.96% | 19.34x |
| Chef & Restaurant Resources | 2.99% | 19.21x |
| Grocery & Food Service | 2.51% | 14.89x |
| Beer, Wine & Alcohol | 3.37% | 14.82x |
| Wine, Liquor & Mixology | 10.57% | 14.31x |
| Mail Order Food | 1.32% | 14.19x |
| Healthy Eating Researchers | 2.02% | 13.40x |
| Men's Dress Shirt Shopping | 0.75% | 12.58x |
| Bird Watching | 0.92% | 12.37x |
| Home Improvement Contractor | 0.69% | 12.35x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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