Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 19.95% 18.20x
Craft Spirits Enthusiasts 20.15% 17.43x
Beer Aficionados 18.43% 17.10x
Thai Food Enthusiasts 23.27% 16.91x
Home Coffee Makers 18.62% 16.76x
Italian Food Enthusiasts 20.30% 16.73x
Cooking Show Fans 17.03% 16.26x
Malaysian Food Enthusiasts 18.33% 16.25x
Home Brewing Enthusiasts 20.16% 16.17x
Gourmet Food & Wine Researchers 14.64% 16.08x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.50x
Eddie Bauer 0.01% 1.38x
Jos A. Bank Clothiers 0.02% 1.28x
Victoria's Secret 0.04% 1.25x
Dressbarn 0.02% 1.21x
Chicos 0.02% 1.21x
LOFT 0.02% 1.20x
Express 0.02% 1.19x
Mens Wearhouse 0.03% 1.17x
American Eagle Outfitters 0.02% 1.13x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.76% 29.09x
usda.gov 1.48% 24.61x
cheftalk.com 1.79% 24.33x
reluctantgourmet.com 1.40% 20.72x
emerils.com 1.68% 18.65x
gourmetsleuth.com 2.43% 18.54x
pinchandswirl.com 2.31% 16.97x
thefreshloaf.com 1.17% 16.48x
foodrepublic.com 2.77% 16.25x
olivemagazine.com 2.82% 15.61x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.27% 17.18x
Robotics 0.02% 11.52x
Chef & Restaurant Resources 0.03% 11.52x
Grilling 0.46% 10.49x
Beer, Wine & Alcohol 0.73% 10.13x
Wine, Liquor & Mixology 6.46% 9.36x
Healthy Eating Researchers 0.11% 8.46x
Phone & Computer Game Downloaders 0.02% 8.30x
Sports - Golf, Hunting, Fishing 0.04% 8.27x
Cakes & Sweets 0.36% 8.03x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male