Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 2.2 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Gin Enthusiasts.

Interest Composition Index
Gin Enthusiasts 13.06% 21.86x
Korean Food Enthusiasts 15.87% 19.33x
Craft Spirits Enthusiasts 14.62% 18.51x
Wine Lovers 14.18% 18.48x
Gourmet Food & Wine Researchers 13.51% 17.66x
Home Coffee Makers 11.98% 17.43x
Beer Aficionados 12.37% 17.42x
Italian Food Enthusiasts 14.78% 17.31x
Malaysian Food Enthusiasts 14.02% 16.95x
Sushi Lovers 18.63% 15.62x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.61x
Gap 0.02% 1.49x
Banana Republic 0.01% 1.41x
Chicos 0.02% 1.40x
Gymboree 0.01% 1.37x
American Eagle Outfitters 0.01% 1.34x
White House Black Market 0.01% 1.33x
LOFT 0.01% 1.31x
Aeropostale 0.01% 1.25x
Express 0.02% 1.25x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.28% 28.90x
cheftalk.com 1.16% 22.15x
emerils.com 1.46% 16.95x
pinchandswirl.com 3.20% 16.19x
decanter.com 1.12% 15.59x
gourmetsleuth.com 2.07% 15.47x
foodrepublic.com 1.91% 14.79x
olivemagazine.com 1.54% 14.69x
mexicanplease.com 1.16% 14.39x
honest-food.net 3.82% 14.18x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.20% 17.10x
Healthy Eating Researchers 0.06% 13.11x
Beer, Wine & Alcohol 0.45% 10.24x
Grilling 0.23% 9.30x
Wine, Liquor & Mixology 4.70% 8.98x
Assorted Topics (Family, Household Wellness, The Beach) 6.51% 7.59x
Cooking Recipe & Ingredient Researchers 21.05% 7.50x
Scuba Diving 0.03% 6.99x
Mail Order Food 0.14% 6.72x
National Parks 0.06% 6.55x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male