Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 2.5 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 31.69% 27.67x
Beer Aficionados 30.78% 26.82x
Home Coffee Makers 30.67% 26.13x
Home Brewing Enthusiasts 33.38% 25.01x
Grill Masters 32.58% 24.89x
Supermarket Shoppers 32.34% 24.33x
Gourmet Food & Wine Researchers 29.87% 24.25x
Wine Lovers 26.72% 23.86x
Cooking Show Fans 28.27% 23.48x
Mens Business Clothes Shoppers 26.66% 23.31x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.65x
Armani 0.03% 1.64x
Columbia 0.01% 1.51x
American Apparel 0.03% 1.46x
Bonobos 0.03% 1.45x
Free People 0.02% 1.44x
J. Crew 0.03% 1.41x
Chicos 0.06% 1.37x
Madewell 0.01% 1.32x
Urban Outfitters 0.05% 1.32x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.

Website Composition Index
chefs-resources.com 1.03% 54.11x
klwines.com 1.33% 33.68x
cooksillustrated.com 1.28% 33.51x
traegergrills.com 1.64% 33.21x
wasserstrom.com 1.08% 32.32x
bonnieplants.com 1.48% 32.23x
cheftalk.com 2.36% 31.81x
food52.com 1.96% 30.76x
extension.umn.edu 1.33% 30.23x
greatbritishchefs.com 1.28% 29.93x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.

Content Affinity Composition Index
Grilling 2.96% 19.34x
Chef & Restaurant Resources 2.99% 19.21x
Grocery & Food Service 2.51% 14.89x
Beer, Wine & Alcohol 3.37% 14.82x
Wine, Liquor & Mixology 10.57% 14.31x
Mail Order Food 1.32% 14.19x
Healthy Eating Researchers 2.02% 13.40x
Men's Dress Shirt Shopping 0.75% 12.58x
Bird Watching 0.92% 12.37x
Home Improvement Contractor 0.69% 12.35x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male