Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 30.98% | 21.13x |
| Beer Aficionados | 30.87% | 20.54x |
| Home Coffee Makers | 29.24% | 19.77x |
| Grill Masters | 29.78% | 19.62x |
| Home Brewing Enthusiasts | 31.53% | 19.59x |
| Gourmet Food & Wine Researchers | 27.09% | 18.52x |
| Korean Food Enthusiasts | 27.80% | 18.51x |
| Supermarket Shoppers | 30.15% | 18.47x |
| Cooking Show Fans | 25.81% | 17.94x |
| Wine Lovers | 25.37% | 17.69x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Curious about what else the Professional Chefs audience is interested in?
Sign Up
APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.79x |
| Patagonia | 0.01% | 1.63x |
| Urban Outfitters | 0.05% | 1.40x |
| American Apparel | 0.03% | 1.39x |
| Bonobos | 0.01% | 1.38x |
| Jos A. Bank Clothiers | 0.05% | 1.33x |
| Free People | 0.03% | 1.26x |
| Madewell | 0.03% | 1.22x |
| Kate Spade | 0.03% | 1.22x |
| The North Face | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Want to find more of the Professional Chefs audience in the real world?
Sign Up
WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is finedininglovers.com.
| Website | Composition | Index |
| finedininglovers.com | 1.45% | 23.92x |
| snakeriverfarms.com | 1.68% | 23.23x |
| cheftalk.com | 2.50% | 22.41x |
| winespectator.com | 1.02% | 22.00x |
| greatbritishchefs.com | 1.03% | 20.74x |
| reluctantgourmet.com | 2.76% | 19.52x |
| decanter.com | 1.10% | 19.37x |
| food52.com | 1.06% | 19.35x |
| thermoworks.com | 2.95% | 18.92x |
| hotschedules.com | 1.33% | 18.80x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Want to see more of the websites the Professional Chefs audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 2.57% | 17.29x |
| Chef & Restaurant Resources | 2.60% | 16.54x |
| Grocery & Food Service | 2.10% | 13.37x |
| Beer, Wine & Alcohol | 3.21% | 12.93x |
| Wine, Liquor & Mixology | 9.88% | 12.40x |
| Healthy Eating Researchers | 1.57% | 11.64x |
| Sports - Skiing, Snowboarding | 0.01% | 11.00x |
| Bird Watching | 0.76% | 10.88x |
| Men's Dress Shirt Shopping | 0.62% | 10.73x |
| Mail Order Food | 1.48% | 10.57x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Want to see more of the Content Affinities the Professional Chefs audience visits?
Sign Up
DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Professional Chefs audience?
Sign Up