Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 2.8 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 19.71% 18.08x
Beer Aficionados 19.16% 17.43x
Korean Food Enthusiasts 20.93% 17.42x
Home Coffee Makers 19.88% 17.42x
Home Brewing Enthusiasts 21.14% 16.80x
Thai Food Enthusiasts 23.93% 16.71x
Italian Food Enthusiasts 20.96% 16.48x
Mens Business Clothes Shoppers 16.47% 16.39x
Gourmet Food & Wine Researchers 16.39% 15.88x
Supermarket Shoppers 19.46% 15.87x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.05x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.29% 29.65x
cheftalk.com 2.32% 24.47x
usda.gov 2.91% 23.09x
finecooking.com 1.85% 20.79x
thermoworks.com 1.30% 20.71x
reluctantgourmet.com 2.03% 20.65x
gourmetsleuth.com 2.83% 18.95x
emerils.com 2.26% 18.67x
pinchandswirl.com 1.86% 17.13x
foodrepublic.com 3.49% 16.80x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.14% 15.01x
Grocery & Food Service 0.41% 14.80x
Grilling 0.59% 13.44x
Marijuana 0.05% 11.90x
Construction Apparel 0.08% 11.63x
Healthy Eating Researchers 0.31% 11.30x
Concert Posters 0.02% 10.72x
Beer, Wine & Alcohol 1.11% 10.64x
Senior Care 0.03% 10.10x
Wine, Liquor & Mixology 6.90% 9.89x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male