Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 21.25% 17.06x
Craft Spirits Enthusiasts 21.18% 16.64x
Home Coffee Makers 19.52% 16.34x
Thai Food Enthusiasts 23.78% 16.13x
Italian Food Enthusiasts 21.27% 16.04x
Beer Aficionados 18.89% 15.96x
Gourmet Food & Wine Researchers 16.51% 15.51x
Cooking Show Fans 17.79% 15.49x
Malaysian Food Enthusiasts 18.71% 15.46x
Home Brewing Enthusiasts 21.29% 15.40x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.25x
White House Black Market 0.01% 1.22x
Buckle 0.01% 1.01x
Carhartt 0.12% 1.01x
Chicos 0.01% 0.99x
Victoria's Secret 0.01% 0.94x
Maurices 0.01% 0.91x
Journeys 0.01% 0.87x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.34% 29.47x
usda.gov 2.18% 24.50x
cheftalk.com 2.16% 23.23x
thermoworks.com 1.24% 20.09x
reluctantgourmet.com 1.74% 20.06x
finecooking.com 1.22% 19.75x
gourmetsleuth.com 2.89% 19.25x
emerils.com 2.04% 18.80x
jesspryles.com 1.04% 16.19x
foodrepublic.com 3.30% 16.07x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.39% 17.18x
Chef & Restaurant Resources 0.09% 14.74x
Tattoos & Costumes 0.04% 12.75x
Grilling 0.58% 11.21x
Marijuana 0.03% 10.53x
Men's Dress Shirt Shopping 0.05% 10.53x
Beer, Wine & Alcohol 1.03% 10.41x
Construction Apparel 0.04% 10.05x
Healthy Eating Researchers 0.24% 9.98x
Wine, Liquor & Mixology 7.32% 9.73x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male