Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Korean Food Enthusiasts.
| Interest | Composition | Index |
| Korean Food Enthusiasts | 19.95% | 18.20x |
| Craft Spirits Enthusiasts | 20.15% | 17.43x |
| Beer Aficionados | 18.43% | 17.10x |
| Thai Food Enthusiasts | 23.27% | 16.91x |
| Home Coffee Makers | 18.62% | 16.76x |
| Italian Food Enthusiasts | 20.30% | 16.73x |
| Cooking Show Fans | 17.03% | 16.26x |
| Malaysian Food Enthusiasts | 18.33% | 16.25x |
| Home Brewing Enthusiasts | 20.16% | 16.17x |
| Gourmet Food & Wine Researchers | 14.64% | 16.08x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.50x |
| Eddie Bauer | 0.01% | 1.38x |
| Jos A. Bank Clothiers | 0.02% | 1.28x |
| Victoria's Secret | 0.04% | 1.25x |
| Dressbarn | 0.02% | 1.21x |
| Chicos | 0.02% | 1.21x |
| LOFT | 0.02% | 1.20x |
| Express | 0.02% | 1.19x |
| Mens Wearhouse | 0.03% | 1.17x |
| American Eagle Outfitters | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.
| Website | Composition | Index |
| seafoodsource.com | 1.76% | 29.09x |
| usda.gov | 1.48% | 24.61x |
| cheftalk.com | 1.79% | 24.33x |
| reluctantgourmet.com | 1.40% | 20.72x |
| emerils.com | 1.68% | 18.65x |
| gourmetsleuth.com | 2.43% | 18.54x |
| pinchandswirl.com | 2.31% | 16.97x |
| thefreshloaf.com | 1.17% | 16.48x |
| foodrepublic.com | 2.77% | 16.25x |
| olivemagazine.com | 2.82% | 15.61x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.27% | 17.18x |
| Robotics | 0.02% | 11.52x |
| Chef & Restaurant Resources | 0.03% | 11.52x |
| Grilling | 0.46% | 10.49x |
| Beer, Wine & Alcohol | 0.73% | 10.13x |
| Wine, Liquor & Mixology | 6.46% | 9.36x |
| Healthy Eating Researchers | 0.11% | 8.46x |
| Phone & Computer Game Downloaders | 0.02% | 8.30x |
| Sports - Golf, Hunting, Fishing | 0.04% | 8.27x |
| Cakes & Sweets | 0.36% | 8.03x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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