Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 30.35% | 33.03x |
| Grill Masters | 31.90% | 31.34x |
| Home Coffee Makers | 29.83% | 31.25x |
| Beer Aficionados | 29.60% | 30.16x |
| Supermarket Shoppers | 34.41% | 29.11x |
| Home Kitchen Chefs | 28.06% | 28.00x |
| Home Brewing Enthusiasts | 28.80% | 27.71x |
| Coffee Bean Shoppers | 25.49% | 26.95x |
| Italian Food Enthusiasts | 30.09% | 26.81x |
| Gourmet Food & Wine Researchers | 30.53% | 26.78x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.32x |
| Mens Wearhouse | 0.49% | 1.22x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.
| Website | Composition | Index |
| chefs-resources.com | 1.70% | 62.48x |
| restaurantbusinessonline.com | 1.61% | 47.53x |
| virtualweberbullet.com | 1.32% | 45.46x |
| cheftalk.com | 2.08% | 43.63x |
| snakeriverfarms.com | 2.08% | 42.35x |
| cooksillustrated.com | 2.67% | 41.89x |
| thepointsguy.com | 1.15% | 41.13x |
| howtobbqright.com | 1.01% | 38.88x |
| matchingfoodandwine.com | 1.80% | 38.88x |
| greatbritishchefs.com | 1.74% | 38.80x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.
| Content Affinity | Composition | Index |
| Chef & Restaurant Resources | 5.56% | 22.04x |
| Grilling | 4.75% | 21.55x |
| Grocery & Food Service | 4.01% | 18.67x |
| Beer, Wine & Alcohol | 4.56% | 17.09x |
| Wine, Liquor & Mixology | 16.32% | 16.02x |
| Mail Order Food | 2.95% | 15.96x |
| Healthy Eating Researchers | 4.52% | 15.09x |
| Men's Dress Shirt Shopping | 1.72% | 14.73x |
| Food Cluster | 4.24% | 14.67x |
| Home Improvement Contractor | 1.73% | 14.59x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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