Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 1.9 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Gin Enthusiasts.

Interest Composition Index
Gin Enthusiasts 8.94% 24.47x
Craft Spirits Enthusiasts 10.74% 21.51x
Korean Food Enthusiasts 13.70% 20.13x
Beer Aficionados 9.67% 19.80x
Italian Food Enthusiasts 12.09% 18.42x
Home Coffee Makers 8.84% 18.31x
Gourmet Food & Wine Researchers 10.58% 18.21x
Wine Lovers 10.82% 17.48x
Online Alcohol Shoppers 12.93% 17.02x
Malaysian Food Enthusiasts 10.55% 16.82x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.82x
LOFT 0.02% 1.64x
Dressbarn 0.02% 1.45x
J. Crew 0.01% 1.40x
Gap 0.01% 1.37x
Victoria's Secret 0.02% 1.31x
Zumiez 0.03% 1.28x
Chicos 0.02% 1.24x
Talbots 0.02% 1.19x
White House Black Market 0.02% 1.19x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.20% 37.08x
pinchandswirl.com 2.99% 17.94x
foodrepublic.com 1.39% 16.64x
gourmetsleuth.com 1.59% 15.99x
honest-food.net 3.10% 15.31x
barbecuebible.com 1.05% 14.73x
askchefdennis.com 2.49% 14.44x
breakingbourbon.com 1.00% 14.36x
cooktoria.com 2.11% 13.57x
beeradvocate.com 4.13% 13.35x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.27% 19.17x
Healthy Eating Researchers 0.06% 13.03x
Wine, Liquor & Mixology 3.56% 9.44x
Grilling 0.22% 9.27x
Beer, Wine & Alcohol 0.29% 9.20x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 7.99x
Mail Order Food 0.10% 7.52x
Bird Watching 0.02% 7.41x
Cooking Recipe & Ingredient Researchers 15.80% 6.87x
Assorted Topics (Family, Household Wellness, The Beach) 4.17% 6.76x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male