Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 986.1 thousand unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 20.06% | 65.56x |
| Cooking Show Fans | 18.62% | 59.20x |
| Italian Food Enthusiasts | 22.37% | 58.09x |
| Home Design and Living Publication Readers | 20.22% | 50.14x |
| Home Coffee Makers | 21.29% | 49.15x |
| Mexican Food Enthusiasts | 37.10% | 48.94x |
| Recipe Researchers | 17.09% | 48.68x |
| Gin Enthusiasts | 43.29% | 47.22x |
| Thai Food Enthusiasts | 20.29% | 45.45x |
| Wine Lovers | 15.10% | 45.39x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.60x |
| Maurices | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is cheftalk.com.
| Website | Composition | Index |
| cheftalk.com | 1.28% | 69.76x |
| thefreshloaf.com | 1.43% | 42.63x |
| chowhound.com | 2.12% | 38.22x |
| smokingmeatforums.com | 2.96% | 36.86x |
| rachaelraymag.com | 1.03% | 34.37x |
| onthegas.org | 1.24% | 34.18x |
| tablespoon.com | 1.20% | 33.59x |
| cakecentral.com | 1.41% | 31.77x |
| joyofbaking.com | 1.09% | 31.60x |
| missvickie.com | 4.59% | 30.92x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.35% | 21.75x |
| Grilling | 0.34% | 21.45x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.75% | 18.17x |
| Homesteading | 1.91% | 15.88x |
| Cooking Recipe & Ingredient Researchers | 29.40% | 15.11x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.06% | 13.89x |
| Beer, Wine & Alcohol | 0.28% | 13.12x |
| Gun Enthusiast - Rifles & Ammo | 0.43% | 12.73x |
| Grocery & Food Service | 0.14% | 12.09x |
| Stay at Home Mom | 9.54% | 10.93x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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