Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3.3 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 29.43% 19.99x
Grill Masters 33.78% 19.00x
Home Kitchen Chefs 30.25% 18.61x
Gourmet Food & Wine Researchers 30.28% 18.45x
Supermarket Shoppers 39.01% 18.30x
Cooking Show Fans 28.21% 17.40x
Italian Food Enthusiasts 32.46% 17.00x
Travel Industry 27.20% 16.62x
Joint Pain Health Care Professionals 28.93% 16.12x
Coffee Bean Shoppers 29.19% 16.03x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.22x
Levi Strauss 0.01% 1.65x
Joe's Jeans 0.01% 1.58x
REI 0.02% 1.46x
Free People 0.02% 1.41x
Madewell 0.02% 1.39x
Club Monaco 0.01% 1.36x
Calvin Klein 0.01% 1.32x
Urban Outfitters 0.05% 1.31x
Ralph Lauren 0.01% 1.30x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is starchefs.com.

Website Composition Index
starchefs.com 0.16% 88.52x
kenswineguide.com 0.12% 72.84x
eatrightstore.org 0.21% 71.81x
cbdmonline.org 0.15% 71.47x
chefs-resources.com 1.80% 69.28x
chefknivestogo.com 0.63% 69.18x
chefswarehouse.com 0.36% 65.74x
grimmales.com 0.11% 62.88x
anfponline.org 0.27% 62.71x
jesrestaurantequipment.com 0.10% 62.02x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 5.95% 17.73x
Grilling 5.25% 16.72x
Grocery & Food Service 4.23% 15.23x
Beer, Wine & Alcohol 3.80% 13.96x
Mail Order Food 2.95% 13.02x
Wine, Liquor & Mixology 16.33% 12.43x
Food Cluster 4.87% 11.92x
Healthy Eating Researchers 5.19% 11.74x
Cooking Recipe & Ingredient Researchers 39.20% 11.67x
Bird Watching 1.74% 11.60x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999