Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3.3 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 19.74% 17.57x
Craft Spirits Enthusiasts 26.32% 16.78x
Beer Aficionados 24.70% 16.57x
Thai Food Enthusiasts 19.42% 16.02x
Korean Food Enthusiasts 17.47% 15.99x
Mens Business Clothes Shoppers 22.86% 15.51x
Home Coffee Makers 25.00% 15.42x
Sushi Lovers 28.80% 14.67x
Grill Masters 24.66% 14.65x
Craft Beer Enthusiasts 18.42% 14.46x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.50x
Talbots 0.01% 1.45x
Mens Wearhouse 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.38x
LOFT 0.01% 1.31x
Dressbarn 0.01% 1.29x
Chicos 0.01% 1.24x
Gymboree 0.01% 1.23x
Zumiez 0.01% 1.21x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.

Website Composition Index
seafoodsource.com 1.13% 25.96x
cheftalk.com 2.54% 22.10x
thermoworks.com 1.87% 20.08x
totalwine.com 1.61% 18.77x
gourmetsleuth.com 2.45% 18.33x
finecooking.com 4.81% 17.82x
emerils.com 2.70% 17.39x
reluctantgourmet.com 3.00% 17.36x
usda.gov 3.48% 17.09x
gameandfishmag.com 1.16% 16.50x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.59% 14.25x
Grocery & Food Service 0.73% 12.30x
Grilling 1.01% 12.01x
Beer, Wine & Alcohol 1.71% 10.74x
Franchising 0.06% 10.51x
Marijuana 0.17% 9.40x
Fashion & Cosmetics 0.02% 9.22x
Healthy Eating Researchers 0.61% 9.13x
Food Cluster 0.28% 9.06x
Mail Order Food 0.70% 9.02x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male