Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 4.7 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 30.98% 21.13x
Beer Aficionados 30.87% 20.54x
Home Coffee Makers 29.24% 19.77x
Grill Masters 29.78% 19.62x
Home Brewing Enthusiasts 31.53% 19.59x
Gourmet Food & Wine Researchers 27.09% 18.52x
Korean Food Enthusiasts 27.80% 18.51x
Supermarket Shoppers 30.15% 18.47x
Cooking Show Fans 25.81% 17.94x
Wine Lovers 25.37% 17.69x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is REI.

Location Composition Index
REI 0.02% 1.79x
Patagonia 0.01% 1.63x
Urban Outfitters 0.05% 1.40x
American Apparel 0.03% 1.39x
Bonobos 0.01% 1.38x
Jos A. Bank Clothiers 0.05% 1.33x
Free People 0.03% 1.26x
Madewell 0.03% 1.22x
Kate Spade 0.03% 1.22x
The North Face 0.02% 1.21x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is finedininglovers.com.

Website Composition Index
finedininglovers.com 1.45% 23.92x
snakeriverfarms.com 1.68% 23.23x
cheftalk.com 2.50% 22.41x
winespectator.com 1.02% 22.00x
greatbritishchefs.com 1.03% 20.74x
reluctantgourmet.com 2.76% 19.52x
decanter.com 1.10% 19.37x
food52.com 1.06% 19.35x
thermoworks.com 2.95% 18.92x
hotschedules.com 1.33% 18.80x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.

Content Affinity Composition Index
Grilling 2.57% 17.29x
Chef & Restaurant Resources 2.60% 16.54x
Grocery & Food Service 2.10% 13.37x
Beer, Wine & Alcohol 3.21% 12.93x
Wine, Liquor & Mixology 9.88% 12.40x
Healthy Eating Researchers 1.57% 11.64x
Sports - Skiing, Snowboarding 0.01% 11.00x
Bird Watching 0.76% 10.88x
Men's Dress Shirt Shopping 0.62% 10.73x
Mail Order Food 1.48% 10.57x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male