Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Korean Food Enthusiasts.
| Interest | Composition | Index |
| Korean Food Enthusiasts | 21.25% | 17.06x |
| Craft Spirits Enthusiasts | 21.18% | 16.64x |
| Home Coffee Makers | 19.52% | 16.34x |
| Thai Food Enthusiasts | 23.78% | 16.13x |
| Italian Food Enthusiasts | 21.27% | 16.04x |
| Beer Aficionados | 18.89% | 15.96x |
| Gourmet Food & Wine Researchers | 16.51% | 15.51x |
| Cooking Show Fans | 17.79% | 15.49x |
| Malaysian Food Enthusiasts | 18.71% | 15.46x |
| Home Brewing Enthusiasts | 21.29% | 15.40x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.25x |
| White House Black Market | 0.01% | 1.22x |
| Buckle | 0.01% | 1.01x |
| Carhartt | 0.12% | 1.01x |
| Chicos | 0.01% | 0.99x |
| Victoria's Secret | 0.01% | 0.94x |
| Maurices | 0.01% | 0.91x |
| Journeys | 0.01% | 0.87x |
| Old Navy | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is seafoodsource.com.
| Website | Composition | Index |
| seafoodsource.com | 1.34% | 29.47x |
| usda.gov | 2.18% | 24.50x |
| cheftalk.com | 2.16% | 23.23x |
| thermoworks.com | 1.24% | 20.09x |
| reluctantgourmet.com | 1.74% | 20.06x |
| finecooking.com | 1.22% | 19.75x |
| gourmetsleuth.com | 2.89% | 19.25x |
| emerils.com | 2.04% | 18.80x |
| jesspryles.com | 1.04% | 16.19x |
| foodrepublic.com | 3.30% | 16.07x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.39% | 17.18x |
| Chef & Restaurant Resources | 0.09% | 14.74x |
| Tattoos & Costumes | 0.04% | 12.75x |
| Grilling | 0.58% | 11.21x |
| Marijuana | 0.03% | 10.53x |
| Men's Dress Shirt Shopping | 0.05% | 10.53x |
| Beer, Wine & Alcohol | 1.03% | 10.41x |
| Construction Apparel | 0.04% | 10.05x |
| Healthy Eating Researchers | 0.24% | 9.98x |
| Wine, Liquor & Mixology | 7.32% | 9.73x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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