Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 2.5 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 31.50% 39.72x
Beer Aficionados 29.25% 37.80x
Home Coffee Makers 30.24% 37.45x
Grill Masters 33.82% 36.64x
Wine Lovers 28.65% 35.80x
Supermarket Shoppers 34.16% 34.81x
Gourmet Food & Wine Researchers 28.31% 34.34x
Home Brewing Enthusiasts 30.29% 33.34x
Home Kitchen Chefs 28.60% 33.26x
Italian Food Enthusiasts 29.78% 32.74x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Everlane.

Location Composition Index
Everlane 0.01% 2.19x
Bonobos 0.11% 1.76x
Supreme 0.02% 1.63x
Jos A. Bank Clothiers 0.48% 1.54x
Urban Outfitters 0.08% 1.48x
Club Monaco 0.03% 1.47x
Patagonia 0.02% 1.47x
Johnston and Murphy 0.22% 1.46x
REI 0.02% 1.44x
Zara 0.04% 1.41x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.

Website Composition Index
chefs-resources.com 1.81% 66.38x
restaurantbusinessonline.com 1.43% 53.34x
virtualweberbullet.com 1.55% 42.65x
cooksillustrated.com 2.66% 41.56x
floridasportsman.com 1.34% 41.52x
thepointsguy.com 1.07% 41.42x
amazingfoodmadeeasy.com 1.19% 41.11x
cheftalk.com 2.74% 41.10x
howtobbqright.com 1.08% 40.97x
traegergrills.com 3.91% 40.06x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 5.54% 23.55x
Grilling 5.14% 22.70x
Grocery & Food Service 3.93% 18.99x
Beer, Wine & Alcohol 4.99% 17.76x
Mail Order Food 2.82% 17.31x
Wine, Liquor & Mixology 16.82% 16.69x
Healthy Eating Researchers 4.19% 16.46x
Washington D.C. Hotels 0.02% 16.28x
Men's Dress Shirt Shopping 1.69% 16.10x
Bird Watching 1.55% 15.46x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male