Dstillery Audiences

PROFESSIONAL CHEFS

Audience Size: 3 Million Devices

Explore the Professional Chefs Audience

Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Professional Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Professional Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional Chefs audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 33.15% 24.20x
Home Coffee Makers 32.44% 23.09x
Grill Masters 34.01% 22.68x
Beer Aficionados 32.53% 21.61x
Home Kitchen Chefs 28.76% 21.10x
Supermarket Shoppers 38.54% 20.05x
Gourmet Food & Wine Researchers 31.05% 19.93x
Italian Food Enthusiasts 31.44% 19.91x
Home Brewing Enthusiasts 31.84% 19.73x
Nashville Activity Researchers 28.60% 19.34x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional Chefs audience is Madewell.

Location Composition Index
Madewell 0.03% 1.71x
Ralph Lauren 0.02% 1.71x
Tommy Bahama 0.04% 1.64x
Columbia 0.02% 1.63x
Everlane 0.01% 1.55x
Zara 0.05% 1.51x
Levi Strauss 0.02% 1.49x
J. Crew 0.06% 1.48x
American Apparel 0.06% 1.48x
Express Outlets 0.01% 1.47x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.

Website Composition Index
chefs-resources.com 1.74% 68.46x
seafoodsource.com 1.09% 55.34x
virtualweberbullet.com 1.33% 50.71x
katom.com 1.13% 46.52x
snakeriverfarms.com 2.07% 45.69x
cheftalk.com 1.95% 44.77x
restaurantbusinessonline.com 1.87% 43.98x
cooksillustrated.com 2.88% 43.55x
thepointsguy.com 1.33% 43.46x
matchingfoodandwine.com 1.73% 41.96x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional Chefs audience is Grilling.

Content Affinity Composition Index
Grilling 5.14% 20.18x
Chef & Restaurant Resources 6.14% 19.67x
Grocery & Food Service 4.33% 17.07x
Beer, Wine & Alcohol 4.43% 15.36x
Washington D.C. Hotels 0.03% 15.08x
Wine, Liquor & Mixology 17.21% 14.14x
Bird Watching 1.53% 14.04x
Mail Order Food 3.40% 13.77x
Food Cluster 4.65% 13.47x
Healthy Eating Researchers 4.97% 13.41x
Composition Percentage: The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male