Explore the Professional Chefs Audience
Below you'll find more information about the Professional Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Professional Chefs audience.
INTERESTS
The Professional Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional Chefs audience is Beer Aficionados.
| Interest | Composition | Index |
| Beer Aficionados | 31.00% | 21.01x |
| Grill Masters | 35.08% | 20.66x |
| Gourmet Food & Wine Researchers | 29.18% | 19.89x |
| Home Kitchen Chefs | 29.97% | 19.65x |
| Supermarket Shoppers | 38.49% | 19.32x |
| Home Brewing Enthusiasts | 22.50% | 18.61x |
| Italian Food Enthusiasts | 32.89% | 18.34x |
| Cooking Show Fans | 29.35% | 17.72x |
| Chicken Recipe Researchers | 26.56% | 17.63x |
| Coffee Bean Shoppers | 29.69% | 17.63x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Interest attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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APPAREL RETAILERS
The Professional Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional Chefs audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.57x |
| Free People | 0.03% | 1.56x |
| Lorna Jane | 0.01% | 1.52x |
| Patagonia | 0.01% | 1.47x |
| REI | 0.03% | 1.43x |
| Armani | 0.03% | 1.38x |
| Urban Outfitters | 0.05% | 1.36x |
| Madewell | 0.02% | 1.34x |
| Ann Taylor | 0.02% | 1.26x |
| The North Face | 0.03% | 1.24x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Location attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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WEBSITES
The Professional Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional Chefs audience is chefs-resources.com.
| Website | Composition | Index |
| chefs-resources.com | 1.80% | 67.68x |
| seafoodsource.com | 1.18% | 50.60x |
| virtualweberbullet.com | 1.46% | 46.42x |
| culinarylore.com | 1.09% | 45.98x |
| restaurantbusinessonline.com | 1.59% | 44.53x |
| snakeriverfarms.com | 2.10% | 41.11x |
| cooksillustrated.com | 3.15% | 40.95x |
| foodreference.com | 1.56% | 40.58x |
| wasserstrom.com | 1.25% | 40.28x |
| matchingfoodandwine.com | 1.66% | 40.21x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Web attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional Chefs audience is Chef & Restaurant Resources.
| Content Affinity | Composition | Index |
| Chef & Restaurant Resources | 6.58% | 18.07x |
| Grilling | 5.71% | 17.88x |
| Grocery & Food Service | 4.32% | 16.26x |
| Beer, Wine & Alcohol | 4.30% | 14.69x |
| Wine, Liquor & Mixology | 17.67% | 12.91x |
| Bird Watching | 1.75% | 12.71x |
| Healthy Eating Researchers | 5.28% | 12.53x |
| Food Cluster | 4.96% | 12.38x |
| Washington D.C. Hotels | 0.03% | 11.83x |
| Mail Order Food | 3.69% | 11.76x |
Composition Percentage:
The overlap percentage between the Professional Chefs audience and the Content Affinity attribute.
Index: A comparison of the Professional Chefs audience to the internet population.
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DEMOGRAPHICS
The Professional Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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