Dstillery Audiences

PROMOTIONAL PRODUCTS PURCHASERS

Audience Size: 2.4 Million Devices

Explore the Promotional Products Purchasers Audience

Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Promotional Products Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promotional Products Purchasers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 19.75% 18.93x
Christmas Lights Shoppers 18.22% 18.74x
Home Buyers 16.27% 17.67x
Online Legal Document Service Researchers 19.63% 17.27x
Job Seekers 11.58% 16.88x
Hardware Shoppers 12.13% 16.85x
Business Book Readers 20.19% 16.80x
Big Box Shoppers 17.48% 16.74x
Discount Big Box Shoppers 14.43% 16.51x
Sporting Goods Shoppers 14.50% 16.51x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.59x
Eddie Bauer 0.02% 1.49x
Kate Spade 0.01% 1.31x
American Eagle Outfitters 0.04% 1.28x
Coach 0.02% 1.28x
Jos A. Bank Clothiers 0.02% 1.21x
H&M 0.02% 1.21x
Lane Bryant 0.03% 1.20x
Chicos 0.03% 1.19x
Maurices 0.06% 1.17x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promotional Products Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promotional Products Purchasers audience is officedepot.com.

Website Composition Index
officedepot.com 1.09% 33.60x
vimeo.com 3.46% 26.47x
lifenews.com 1.13% 20.59x
hotels.com 3.36% 20.28x
wordstream.com 3.72% 19.58x
speedsociety.com 3.47% 19.43x
mediavine.com 5.75% 19.04x
answers.yahoo.com 2.16% 18.58x
dailyarmy.com 1.09% 18.55x
smarter.com 1.08% 17.99x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.38% 24.75x
Marketing Professionals 0.23% 17.26x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 15.28x
Learning & Development Products 0.09% 14.00x
Work Productivity 0.26% 13.53x
Grocery & Food Service 0.13% 13.52x
Rural Living 0.03% 12.23x
University Press 0.06% 12.13x
Human Resources & Employee Management 0.09% 11.55x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 11.54x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promotional Products Purchasers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male