Explore the Promotional Products Purchasers Audience
Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Promotional Products Purchasers audience.
INTERESTS
The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promotional Products Purchasers audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 29.01% | 17.77x |
| First Aid Researchers | 31.96% | 17.72x |
| Ink & Toner Shoppers | 32.40% | 16.92x |
| Discount Device Shoppers | 25.28% | 16.24x |
| Budget Small Business Researchers | 38.46% | 16.22x |
| Business Communication Product Researchers | 35.82% | 15.94x |
| Vacation Rental Accommodation Researchers | 29.93% | 15.79x |
| Men's Clothing Shoppers | 24.31% | 15.72x |
| Hardware Shoppers | 22.96% | 15.43x |
| Restaurant Researchers | 26.53% | 15.15x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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APPAREL RETAILERS
The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.34x |
| Lorna Jane | 0.00% | 1.33x |
| Columbia | 0.01% | 1.32x |
| Tommy Bahama | 0.02% | 1.27x |
| Uniqlo | 0.01% | 1.26x |
| Free People | 0.01% | 1.26x |
| Kate Spade | 0.02% | 1.25x |
| Joe's Jeans | 0.00% | 1.20x |
| Gymboree | 0.02% | 1.17x |
| Patagonia | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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WEBSITES
The Promotional Products Purchasers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promotional Products Purchasers audience is swedausa.com.
| Website | Composition | Index |
| swedausa.com | 0.46% | 67.48x |
| themagnetgroup.com | 0.33% | 65.74x |
| queensboro.com | 1.31% | 63.87x |
| asicentral.com | 0.12% | 63.82x |
| spectorandco.com | 0.19% | 63.05x |
| numomfg.com | 0.06% | 61.94x |
| gordonsinclair.com | 0.14% | 61.48x |
| qualitylogoproducts.com | 0.84% | 61.38x |
| customizedwear.com | 0.24% | 60.55x |
| thepremiumline.com | 0.04% | 60.50x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 9.57% | 18.15x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.02% | 16.93x |
| Home Décor, Furniture, & Decorating | 0.10% | 15.52x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.42% | 15.44x |
| Barcode Site & App Users | 0.13% | 14.63x |
| Home Printing | 1.05% | 13.77x |
| Work Productivity | 4.65% | 13.52x |
| Washington D.C. Hotels | 0.05% | 13.36x |
| Human Resources & Employee Management | 1.97% | 13.30x |
| Electronic Document Assembly | 0.94% | 13.28x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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DEMOGRAPHICS
The Promotional Products Purchasers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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