Dstillery Audiences

PROMOTIONAL PRODUCTS PURCHASERS

Audience Size: 4.4 Million Devices

Explore the Promotional Products Purchasers Audience

Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Promotional Products Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promotional Products Purchasers audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 29.01% 17.77x
First Aid Researchers 31.96% 17.72x
Ink & Toner Shoppers 32.40% 16.92x
Discount Device Shoppers 25.28% 16.24x
Budget Small Business Researchers 38.46% 16.22x
Business Communication Product Researchers 35.82% 15.94x
Vacation Rental Accommodation Researchers 29.93% 15.79x
Men's Clothing Shoppers 24.31% 15.72x
Hardware Shoppers 22.96% 15.43x
Restaurant Researchers 26.53% 15.15x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.34x
Lorna Jane 0.00% 1.33x
Columbia 0.01% 1.32x
Tommy Bahama 0.02% 1.27x
Uniqlo 0.01% 1.26x
Free People 0.01% 1.26x
Kate Spade 0.02% 1.25x
Joe's Jeans 0.00% 1.20x
Gymboree 0.02% 1.17x
Patagonia 0.01% 1.17x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promotional Products Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promotional Products Purchasers audience is swedausa.com.

Website Composition Index
swedausa.com 0.46% 67.48x
themagnetgroup.com 0.33% 65.74x
queensboro.com 1.31% 63.87x
asicentral.com 0.12% 63.82x
spectorandco.com 0.19% 63.05x
numomfg.com 0.06% 61.94x
gordonsinclair.com 0.14% 61.48x
qualitylogoproducts.com 0.84% 61.38x
customizedwear.com 0.24% 60.55x
thepremiumline.com 0.04% 60.50x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 9.57% 18.15x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.02% 16.93x
Home Décor, Furniture, & Decorating 0.10% 15.52x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.42% 15.44x
Barcode Site & App Users 0.13% 14.63x
Home Printing 1.05% 13.77x
Work Productivity 4.65% 13.52x
Washington D.C. Hotels 0.05% 13.36x
Human Resources & Employee Management 1.97% 13.30x
Electronic Document Assembly 0.94% 13.28x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promotional Products Purchasers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999