Dstillery Audiences

PROMOTIONAL PRODUCTS PURCHASERS

Audience Size: 2.6 Million Devices

Explore the Promotional Products Purchasers Audience

Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Promotional Products Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promotional Products Purchasers audience is Online Calculator Users.

Interest Composition Index
Online Calculator Users 35.95% 27.56x
First Aid Researchers 33.82% 27.05x
Ink & Toner Shoppers 36.05% 26.38x
Sporting Goods Shoppers 31.65% 26.08x
Tutoring Resources Researchers 32.96% 25.99x
Big Box Shoppers 33.16% 25.23x
Home Buyers 30.99% 24.66x
Credit Score Researchers 33.43% 24.40x
Budget Small Business Researchers 39.19% 24.21x
Hardware Shoppers 27.44% 24.13x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.64x
Bonobos 0.03% 1.54x
Brooks Brothers 0.03% 1.47x
White House Black Market 0.10% 1.45x
Free People 0.02% 1.44x
Talbots 0.03% 1.31x
Uniqlo 0.01% 1.30x
Kate Spade 0.02% 1.30x
Club Monaco 0.01% 1.30x
Urban Outfitters 0.04% 1.28x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promotional Products Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promotional Products Purchasers audience is queensboro.com.

Website Composition Index
queensboro.com 1.46% 80.38x
theexecutiveadvertising.com 1.06% 53.76x
inkhead.com 1.43% 45.79x
hyatt.com 4.87% 45.15x
pandadoc.com 1.93% 44.97x
calculator.net 2.33% 43.14x
g2crowd.com 1.97% 40.49x
omnihotels.com 1.50% 37.13x
pcna.com 1.27% 35.80x
edweek.org 2.16% 34.89x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.45% 22.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 21.38x
Custom Printing 6.46% 20.31x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 18.90x
ISPs & Local Services 0.04% 18.19x
Home Printing 0.41% 17.37x
Parenting & Nutrition 0.03% 17.03x
Home Office Products 0.28% 16.23x
Assorted Topics (Business Support ToolsForm Templates) 0.77% 16.16x
Paper & Packaging 0.61% 15.75x
Composition Percentage: The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promotional Products Purchasers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male