Explore the Promotional Products Purchasers Audience
Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Promotional Products Purchasers audience.
INTERESTS
The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promotional Products Purchasers audience is Online Calculator Users.
| Interest | Composition | Index |
| Online Calculator Users | 35.95% | 27.56x |
| First Aid Researchers | 33.82% | 27.05x |
| Ink & Toner Shoppers | 36.05% | 26.38x |
| Sporting Goods Shoppers | 31.65% | 26.08x |
| Tutoring Resources Researchers | 32.96% | 25.99x |
| Big Box Shoppers | 33.16% | 25.23x |
| Home Buyers | 30.99% | 24.66x |
| Credit Score Researchers | 33.43% | 24.40x |
| Budget Small Business Researchers | 39.19% | 24.21x |
| Hardware Shoppers | 27.44% | 24.13x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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APPAREL RETAILERS
The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.64x |
| Bonobos | 0.03% | 1.54x |
| Brooks Brothers | 0.03% | 1.47x |
| White House Black Market | 0.10% | 1.45x |
| Free People | 0.02% | 1.44x |
| Talbots | 0.03% | 1.31x |
| Uniqlo | 0.01% | 1.30x |
| Kate Spade | 0.02% | 1.30x |
| Club Monaco | 0.01% | 1.30x |
| Urban Outfitters | 0.04% | 1.28x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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WEBSITES
The Promotional Products Purchasers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promotional Products Purchasers audience is queensboro.com.
| Website | Composition | Index |
| queensboro.com | 1.46% | 80.38x |
| theexecutiveadvertising.com | 1.06% | 53.76x |
| inkhead.com | 1.43% | 45.79x |
| hyatt.com | 4.87% | 45.15x |
| pandadoc.com | 1.93% | 44.97x |
| calculator.net | 2.33% | 43.14x |
| g2crowd.com | 1.97% | 40.49x |
| omnihotels.com | 1.50% | 37.13x |
| pcna.com | 1.27% | 35.80x |
| edweek.org | 2.16% | 34.89x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.45% | 22.26x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 21.38x |
| Custom Printing | 6.46% | 20.31x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.13% | 18.90x |
| ISPs & Local Services | 0.04% | 18.19x |
| Home Printing | 0.41% | 17.37x |
| Parenting & Nutrition | 0.03% | 17.03x |
| Home Office Products | 0.28% | 16.23x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.77% | 16.16x |
| Paper & Packaging | 0.61% | 15.75x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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DEMOGRAPHICS
The Promotional Products Purchasers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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