Explore the Promotional Products Purchasers Audience
Below you'll find more information about the Promotional Products Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Promotional Products Purchasers audience.
INTERESTS
The Promotional Products Purchasers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promotional Products Purchasers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 39.82% | 17.95x |
| Big Box Shoppers | 34.18% | 17.43x |
| Online Calculator Users | 42.11% | 17.29x |
| Ink & Toner Shoppers | 41.70% | 17.24x |
| Tutoring Resources Researchers | 39.18% | 17.16x |
| Work Hard, Play Hard Travelers | 37.38% | 17.00x |
| Sporting Goods Shoppers | 36.83% | 16.92x |
| Home Buyers | 40.08% | 16.66x |
| Credit Score Researchers | 38.75% | 16.36x |
| Online Legal Document Service Researchers | 32.95% | 16.29x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Interest attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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APPAREL RETAILERS
The Promotional Products Purchasers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promotional Products Purchasers audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.49x |
| Uniqlo | 0.01% | 1.34x |
| American Apparel | 0.02% | 1.31x |
| Lululemon | 0.03% | 1.27x |
| Zara | 0.02% | 1.26x |
| Kate Spade | 0.02% | 1.24x |
| Armani | 0.02% | 1.21x |
| Madewell | 0.02% | 1.20x |
| Mens Wearhouse | 0.05% | 1.15x |
| Coach | 0.03% | 1.15x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Location attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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WEBSITES
The Promotional Products Purchasers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promotional Products Purchasers audience is calculator.net.
| Website | Composition | Index |
| calculator.net | 1.50% | 31.91x |
| pandadoc.com | 1.15% | 31.23x |
| hyatt.com | 2.78% | 30.08x |
| dingit.tv | 2.07% | 28.58x |
| g2crowd.com | 1.09% | 27.69x |
| findthecompany.com | 1.13% | 27.17x |
| toysrus.com | 2.30% | 26.28x |
| quill.com | 1.67% | 26.08x |
| augustasportswear.com | 1.33% | 26.08x |
| papermart.com | 2.29% | 25.56x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Web attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promotional Products Purchasers audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 18.64x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.24% | 17.78x |
| Custom Printing | 4.53% | 16.66x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 15.86x |
| ISPs & Local Services | 0.02% | 15.75x |
| Parenting & Nutrition | 0.01% | 14.35x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.48% | 13.70x |
| Barcode Site & App Users | 0.06% | 13.33x |
| Home Printing | 0.27% | 13.20x |
| Paper & Packaging | 0.39% | 13.06x |
Composition Percentage:
The overlap percentage between the Promotional Products Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Promotional Products Purchasers audience to the internet population.
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DEMOGRAPHICS
The Promotional Products Purchasers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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