Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 2.5 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 72.10% 56.07x
Dog Lovers 48.36% 45.52x
Pet Health and Nutrition Researchers 55.91% 45.42x
Pet Lovers 48.76% 40.60x
Pet Medication Shoppers 50.07% 38.61x
Puppy & Kitten Owners 56.12% 38.12x
Animal Rights Researchers 50.91% 37.93x
Pet Boarding and Sitter Researchers 35.93% 33.45x
Pet Owners 47.13% 33.13x
Orlando Activities Researchers 26.16% 31.49x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Maurices.

Location Composition Index
Maurices 0.01% 1.54x
Carhartt 0.07% 1.25x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.

Website Composition Index
infodog.com 1.95% 55.10x
yourpurebredpuppy.com 1.15% 53.07x
pedigreedatabase.com 1.96% 45.93x
nextdaypets.com 6.95% 45.53x
pethealthnetwork.com 3.15% 45.22x
dogsnow.com 3.81% 44.76x
petmd.com 13.66% 44.52x
bringfido.com 1.77% 43.13x
thehappypuppysite.com 18.54% 41.14x
puppyintraining.com 2.17% 40.64x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.55% 33.36x
Pet Adoption 13.83% 26.71x
Pet Forums 3.89% 24.82x
Holiday Gifts 0.07% 22.71x
Marijuana 0.09% 22.18x
Cub & Girl Scouts 0.14% 20.64x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 20.44x
Pet Cluster 68.18% 19.05x
Memes & Comedy 0.04% 17.77x
Diamonds & Precious Metals 0.30% 17.59x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female