Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 2.3 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 67.79% 55.06x
Labrador Content Readers 47.00% 49.44x
Golden Retriever Content Readers 40.60% 46.61x
Pet Health and Nutrition Researchers 51.82% 46.35x
Dog Lovers 43.01% 44.59x
Dachshund Content Readers 35.06% 41.07x
Pet Lovers 43.84% 38.73x
Pet Medication Shoppers 45.41% 38.42x
Puppy & Kitten Owners 53.91% 38.01x
Animal Rights Researchers 46.73% 35.64x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.33x
Lululemon 0.01% 1.31x
Carhartt 0.30% 1.30x
H&M 0.01% 1.25x
Michael Kors 0.01% 1.16x
Eddie Bauer 0.01% 1.16x
Talbots 0.01% 1.16x
Victoria's Secret 0.04% 1.15x
Dressbarn 0.02% 1.13x
Maurices 0.04% 1.09x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.

Website Composition Index
infodog.com 2.09% 66.37x
nextdaypets.com 5.00% 58.87x
dogbreedplus.com 1.08% 55.57x
dogsnow.com 3.55% 54.30x
thehappypuppysite.com 15.72% 52.08x
petmd.com 2.44% 51.23x
pedigreedatabase.com 1.61% 49.79x
puppyintraining.com 2.10% 47.89x
localpuppybreeders.com 3.06% 46.61x
goldenretrieverforum.com 2.80% 45.79x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.79% 35.54x
Pet Adoption 11.94% 27.45x
Pet Forums 4.04% 26.05x
Pet Cluster 63.14% 17.67x
Disease Cluster 0.04% 16.66x
Natural & Healthy Living Researchers 0.20% 16.04x
Exotic Pets 1.31% 15.86x
Pharmacy 0.21% 14.78x
Rural Living 0.04% 14.45x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.58% 14.24x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female