Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 3.4 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 75.61% 53.91x
Pet Health and Nutrition Researchers 59.97% 44.56x
Pet Lovers 54.80% 42.17x
Dog Lovers 53.84% 41.62x
Pet Owners 55.57% 38.26x
Pet Medication Shoppers 54.48% 38.26x
Animal Rights Researchers 55.46% 37.82x
Pet Boarding and Sitter Researchers 40.87% 30.84x
Veterinarians 45.75% 30.61x
Foot Pain Sufferers 35.91% 29.48x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Maurices.

Location Composition Index
Maurices 0.02% 1.58x
Carhartt 0.22% 1.34x
Victoria's Secret 0.01% 1.22x
Chicos 0.01% 1.20x
Old Navy 0.02% 1.12x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 3.41% 53.12x
petclassifieds.us 2.27% 51.80x
certapet.com 1.15% 47.96x
yourpurebredpuppy.com 6.03% 47.25x
thedogbakery.com 1.14% 46.50x
infodog.com 1.50% 46.16x
dogbreedslist.info 1.49% 45.79x
thehonestkitchen.com 3.47% 43.86x
petplace.com 3.82% 41.69x
pedigreedatabase.com 2.89% 40.64x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.61% 29.90x
Pet Adoption 19.07% 23.26x
Pet Forums 5.39% 23.02x
Rural Living 0.03% 20.08x
Exotic Pets 3.64% 18.31x
Bird Watching 0.65% 16.66x
Pet Cluster 84.91% 14.97x
Hair & Beauty 1.14% 14.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.60x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.38% 14.48x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female