Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 1.8 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Lovers.

Interest Composition Index
Dog Lovers 55.61% 90.01x
Dog Breed Researchers 92.00% 81.77x
Pet Food Shoppers 90.29% 81.51x
Pet Lovers 50.73% 51.16x
Golden Retriever Content Readers 18.45% 49.83x
Labrador Content Readers 27.31% 49.69x
Pet Owners 51.65% 46.84x
Dachshund Content Readers 12.32% 42.90x
Entrepreneurs 49.90% 41.82x
Pet Health and Nutrition Researchers 17.75% 40.92x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Maurices.

Location Composition Index
Maurices 0.03% 1.21x
Zumiez 0.01% 1.21x
Gymboree 0.01% 1.09x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 2.32% 75.41x
science-junkies.com 3.80% 73.92x
skytales.org 2.99% 67.58x
watchmecraft.com 2.92% 63.16x
finallynews.com 8.76% 60.46x
ninerecipes.com 1.13% 58.89x
moneysavingbasics.com 5.05% 58.06x
inspiringpet.com 4.37% 58.02x
forwhatitsearth.com 14.48% 56.99x
mindfulgazette.com 1.56% 53.85x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.08% 29.41x
Pet Adoption 3.81% 25.43x
Pet Cluster 37.95% 21.48x
Assorted Topics (Car News, Animals, Viral Media) 1.11% 19.72x
Pet Forums 1.06% 19.64x
Comedy Content 0.10% 17.53x
Conscious Living 1.45% 16.67x
Video Content Sites 0.30% 15.88x
Muscle Cars 2.72% 15.24x
Assorted Topics (Freebies, Gardens, Jewelry) 0.87% 13.58x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female