Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 4 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 76.55% 48.22x
Pet Health and Nutrition Researchers 64.40% 40.69x
Pet Lovers 58.77% 40.00x
Dog Lovers 55.81% 38.29x
Pet Owners 58.94% 36.97x
Pet Medication Shoppers 54.60% 36.70x
Animal Rights Researchers 57.80% 36.24x
Animal Humane Society Helpers 49.79% 30.00x
Pet Boarding and Sitter Researchers 39.55% 29.48x
Veterinarians 46.61% 29.35x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.38x
Dressbarn 0.02% 1.29x
Buckle 0.03% 1.26x
Chicos 0.03% 1.14x
Zumiez 0.04% 1.13x
Lane Bryant 0.02% 1.12x
Mens Wearhouse 0.04% 1.10x
American Eagle Outfitters 0.03% 1.10x
Aeropostale 0.03% 1.09x
Talbots 0.02% 1.08x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 5.40% 51.98x
doggies.com 1.12% 49.72x
petclassifieds.us 3.64% 47.87x
certapet.com 1.79% 47.17x
thedogbakery.com 1.73% 45.39x
petful.com 2.13% 43.75x
pedigreedatabase.com 2.68% 43.38x
infodog.com 1.32% 43.08x
yourpurebredpuppy.com 9.08% 42.71x
dogbreedslist.info 2.32% 41.37x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.31% 25.95x
Pet Adoption 17.05% 22.90x
Pet Forums 4.55% 21.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 19.77x
Bird Watching 0.89% 16.40x
Exotic Pets 4.38% 16.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 15.70x
England Tourism 0.03% 15.53x
Pet Cluster 83.40% 15.17x
Homesteading 3.96% 14.78x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female