Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 1.8 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 62.44% 59.21x
Golden Retriever Content Readers 43.41% 52.51x
Labrador Content Readers 51.60% 52.51x
Pet Health and Nutrition Researchers 45.15% 50.01x
Dachshund Content Readers 35.96% 46.84x
Toy Poodle Content Readers 33.78% 43.10x
Dog Lovers 43.90% 42.59x
Pet Medication Shoppers 38.36% 40.74x
Pet Lovers 41.84% 40.11x
Puppy & Kitten Owners 47.69% 38.94x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.23x
Carhartt 0.20% 1.22x
Maurices 0.03% 1.21x
Old Navy 0.03% 1.20x
Aeropostale 0.02% 1.14x
American Eagle Outfitters 0.02% 1.13x
Journeys 0.02% 1.08x
The Childrens Place 0.02% 1.08x
Buckle 0.02% 1.02x
Victoria's Secret 0.02% 1.01x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.

Website Composition Index
infodog.com 2.45% 84.07x
nextdaypets.com 3.50% 70.62x
dogsnow.com 3.52% 66.12x
thehappypuppysite.com 12.92% 58.20x
localpuppybreeders.com 4.30% 58.05x
pedigreedatabase.com 1.57% 54.69x
puppyspot.com 4.48% 54.19x
puppyintraining.com 3.49% 52.40x
goldenretrieverforum.com 2.64% 50.71x
germanshepherds.com 2.51% 50.31x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.29% 35.96x
Pet Adoption 9.69% 29.77x
Pet Forums 2.76% 27.84x
Pet Cluster 54.46% 18.89x
Comedy Content 0.35% 18.19x
Natural & Healthy Living Researchers 0.09% 14.48x
Exotic Pets 0.87% 14.16x
Equestrian Cluster 2.50% 12.76x
Homesteading 2.34% 12.61x
Nature & Wildlife 2.04% 10.63x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female