Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 3.7 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 75.72% 51.13x
Pet Health and Nutrition Researchers 63.91% 42.62x
Pet Lovers 58.86% 40.94x
Dog Lovers 55.87% 39.53x
Pet Medication Shoppers 55.49% 37.72x
Pet Owners 58.80% 37.50x
Animal Rights Researchers 58.19% 36.97x
Animal Humane Society Helpers 48.74% 30.12x
Veterinarians 46.96% 30.10x
Pet Boarding and Sitter Researchers 41.19% 29.69x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 4.83% 49.38x
petclassifieds.us 3.22% 46.60x
certapet.com 1.65% 45.33x
thedogbakery.com 1.55% 43.30x
petful.com 1.89% 41.69x
yourpurebredpuppy.com 8.04% 41.26x
infodog.com 1.42% 40.84x
pedigreedatabase.com 2.75% 40.51x
dogbreedslist.info 2.05% 39.98x
thegoodypet.com 1.01% 38.58x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.83% 28.32x
Pet Adoption 17.27% 24.32x
Pet Forums 4.92% 22.72x
Exotic Pets 4.24% 17.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.51x
England Tourism 0.03% 17.48x
Bird Watching 0.74% 17.10x
Rural Living 0.03% 17.09x
Homesteading 4.19% 15.34x
Pet Cluster 84.30% 15.33x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female