Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 1.3 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 58.16% 65.95x
Golden Retriever Content Readers 37.35% 58.31x
Labrador Content Readers 47.74% 55.64x
Pet Health and Nutrition Researchers 40.63% 54.70x
Dachshund Content Readers 30.94% 53.33x
Toy Poodle Content Readers 32.22% 49.08x
Dog Lovers 44.28% 45.61x
Pet Medication Shoppers 34.49% 45.29x
Pet Lovers 40.97% 44.43x
Dog Food Researchers 24.50% 38.81x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Talbots.

Location Composition Index
Talbots 0.02% 1.38x
Maurices 0.04% 1.32x
Carhartt 0.01% 1.20x
Mens Wearhouse 0.01% 1.10x
Old Navy 0.02% 1.03x
Express 0.02% 0.99x
Dressbarn 0.01% 0.96x
Gymboree 0.02% 0.94x
Victoria's Secret 0.01% 0.92x
LOFT 0.01% 0.90x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.

Website Composition Index
infodog.com 2.71% 102.91x
nextdaypets.com 2.60% 81.19x
dogsnow.com 2.90% 77.50x
localpuppybreeders.com 3.55% 70.33x
thehappypuppysite.com 10.06% 66.45x
puppyspot.com 1.94% 63.25x
puppyintraining.com 4.26% 60.06x
pedigreedatabase.com 1.52% 59.65x
goldenretrieverforum.com 2.04% 58.12x
germanshepherds.com 1.98% 57.57x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.20% 38.23x
Pet Adoption 7.62% 31.04x
Pet Forums 2.64% 28.12x
Comedy Content 0.23% 18.67x
Pet Cluster 48.54% 18.38x
Horse Racing 0.09% 15.67x
Equestrian Cluster 2.19% 13.88x
Exotic Pets 0.68% 13.21x
Nature & Wildlife 2.40% 11.94x
Homesteading 1.99% 10.90x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female