Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 4.1 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 75.35% 50.10x
Pet Health and Nutrition Researchers 64.92% 40.94x
Pet Lovers 60.23% 40.13x
Pet Owners 60.24% 37.56x
Dog Lovers 58.00% 37.35x
Animal Rights Researchers 58.02% 36.16x
Pet Medication Shoppers 57.48% 34.61x
Animal Humane Society Helpers 50.62% 29.83x
Foot Pain Sufferers 39.72% 29.07x
Veterinarians 48.42% 28.29x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.38x
Dressbarn 0.04% 1.23x
REI 0.01% 1.16x
Buckle 0.06% 1.14x
Lane Bryant 0.04% 1.14x
Jos A. Bank Clothiers 0.04% 1.09x
Mens Wearhouse 0.06% 1.07x
Chicos 0.05% 1.06x
Belk 0.01% 1.04x
Journeys 0.10% 1.01x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is localpuppybreeders.com.

Website Composition Index
localpuppybreeders.com 1.13% 50.38x
whole-dog-journal.com 6.23% 50.00x
doggies.com 1.35% 47.37x
certapet.com 2.04% 45.51x
petclassifieds.us 4.17% 44.59x
pedigreedatabase.com 2.68% 43.81x
infodog.com 1.28% 42.72x
thedogbakery.com 1.92% 42.70x
petful.com 2.44% 42.66x
dogforums.com 1.81% 42.24x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.16% 24.07x
Pet Adoption 17.68% 22.09x
Pet Forums 4.42% 20.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.40x
Bird Watching 1.08% 15.58x
Rural Living 0.08% 14.47x
Exotic Pets 4.51% 14.13x
Pet Cluster 84.27% 14.11x
Reproductive Health 1.82% 13.99x
Homesteading 4.17% 13.39x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female