Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 3.8 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 75.10% 58.25x
Pet Health and Nutrition Researchers 65.68% 48.43x
Pet Lovers 60.68% 46.40x
Dog Lovers 56.75% 44.76x
Pet Owners 61.84% 43.87x
Animal Rights Researchers 58.66% 43.53x
Pet Medication Shoppers 55.45% 41.66x
Animal Humane Society Helpers 50.66% 36.11x
Foot Pain Sufferers 40.54% 34.77x
Veterinarians 47.18% 34.06x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.72x
Columbia 0.01% 1.19x
Chicos 0.05% 1.15x
Lane Bryant 0.04% 1.14x
REI 0.01% 1.14x
Buckle 0.07% 1.14x
Charlotte Russe 0.04% 1.05x
Eddie Bauer 0.02% 1.05x
White House Black Market 0.08% 1.04x
Old Navy 0.08% 1.04x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is localpuppybreeders.com.

Website Composition Index
localpuppybreeders.com 1.17% 64.07x
whole-dog-journal.com 7.83% 58.07x
doggies.com 1.42% 55.10x
nextdaypets.com 3.27% 54.77x
bluepearlvet.com 1.10% 54.26x
puppyintraining.com 2.51% 53.80x
certapet.com 2.53% 53.27x
dogforums.com 1.87% 53.10x
pedigreedatabase.com 2.70% 51.46x
infodog.com 1.18% 50.53x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 16.20% 25.74x
Pet Supplies 8.75% 24.37x
Pet Forums 4.70% 22.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 17.84x
Bird Watching 1.23% 16.58x
Reproductive Health 2.30% 15.74x
Pet Cluster 83.74% 15.43x
Rural Living 0.09% 15.13x
As Seen On TV Products 0.05% 14.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 14.81x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female