Explore the Puppy and Dog Adopters Audience
Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.
INTERESTS
The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Lovers.
| Interest | Composition | Index |
| Dog Lovers | 55.61% | 90.01x |
| Dog Breed Researchers | 92.00% | 81.77x |
| Pet Food Shoppers | 90.29% | 81.51x |
| Pet Lovers | 50.73% | 51.16x |
| Golden Retriever Content Readers | 18.45% | 49.83x |
| Labrador Content Readers | 27.31% | 49.69x |
| Pet Owners | 51.65% | 46.84x |
| Dachshund Content Readers | 12.32% | 42.90x |
| Entrepreneurs | 49.90% | 41.82x |
| Pet Health and Nutrition Researchers | 17.75% | 40.92x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
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APPAREL RETAILERS
The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.21x |
| Zumiez | 0.01% | 1.21x |
| Gymboree | 0.01% | 1.09x |
| Old Navy | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
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WEBSITES
The Puppy and Dog Adopters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Puppy and Dog Adopters audience is wonderfeed.com.
| Website | Composition | Index |
| wonderfeed.com | 2.32% | 75.41x |
| science-junkies.com | 3.80% | 73.92x |
| skytales.org | 2.99% | 67.58x |
| watchmecraft.com | 2.92% | 63.16x |
| finallynews.com | 8.76% | 60.46x |
| ninerecipes.com | 1.13% | 58.89x |
| moneysavingbasics.com | 5.05% | 58.06x |
| inspiringpet.com | 4.37% | 58.02x |
| forwhatitsearth.com | 14.48% | 56.99x |
| mindfulgazette.com | 1.56% | 53.85x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.08% | 29.41x |
| Pet Adoption | 3.81% | 25.43x |
| Pet Cluster | 37.95% | 21.48x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.11% | 19.72x |
| Pet Forums | 1.06% | 19.64x |
| Comedy Content | 0.10% | 17.53x |
| Conscious Living | 1.45% | 16.67x |
| Video Content Sites | 0.30% | 15.88x |
| Muscle Cars | 2.72% | 15.24x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.87% | 13.58x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
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DEMOGRAPHICS
The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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