Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 2 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 75.49% 110.63x
Pet Health and Nutrition Researchers 57.93% 97.76x
Dog Lovers 51.99% 93.05x
Pet Lovers 48.53% 91.78x
Pet Medication Shoppers 51.01% 83.08x
Animal Rights Researchers 52.85% 81.99x
Pet Owners 48.52% 75.33x
Puppy & Kitten Owners 58.10% 70.55x
Pet Boarding and Sitter Researchers 38.90% 69.92x
Veterinarians 43.07% 67.34x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Talbots.

Location Composition Index
Talbots 0.01% 2.85x
Chicos 0.02% 1.82x
Lane Bryant 0.02% 1.71x
Gymboree 0.01% 1.63x
Hollister 0.01% 1.41x
Carhartt 0.16% 1.32x
White House Black Market 0.01% 1.26x
Journeys 0.02% 1.24x
Old Navy 0.02% 1.23x
Maurices 0.02% 1.20x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is yourpurebredpuppy.com.

Website Composition Index
yourpurebredpuppy.com 1.85% 63.28x
infodog.com 1.92% 57.45x
thehonestkitchen.com 1.15% 57.23x
petplace.com 1.04% 54.75x
pedigreedatabase.com 2.13% 51.27x
petmd.com 19.70% 50.10x
pethealthnetwork.com 4.59% 49.52x
bringfido.com 2.63% 49.19x
nextdaypets.com 7.08% 47.79x
thehappypuppysite.com 19.23% 47.63x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.62% 47.75x
Pet Forums 4.69% 41.24x
Pet Adoption 14.61% 35.83x
Bird Watching 0.32% 32.96x
Exotic Pets 2.40% 29.55x
Pet Cluster 72.20% 28.02x
Chef & Restaurant Resources 0.33% 27.69x
Disease Cluster 0.49% 27.62x
Vaping 0.37% 27.39x
Yard Structures 0.52% 26.67x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female