Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 3 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 70.76% 51.38x
Pet Health and Nutrition Researchers 54.66% 41.62x
Dog Lovers 47.41% 40.51x
Pet Lovers 48.31% 35.87x
Puppy & Kitten Owners 56.51% 35.34x
Pet Medication Shoppers 49.87% 33.93x
Animal Rights Researchers 49.12% 33.73x
Pet Owners 47.00% 29.53x
Pet Boarding and Sitter Researchers 35.54% 29.02x
Orlando Activities Researchers 25.17% 27.34x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.35x
White House Black Market 0.01% 1.25x
Aeropostale 0.01% 1.15x
Maurices 0.02% 1.15x
Carhartt 0.14% 1.11x
Banana Republic 0.01% 1.07x
Journeys 0.02% 1.05x
Mens Wearhouse 0.01% 1.04x
Victoria's Secret 0.02% 1.00x
American Eagle Outfitters 0.01% 0.98x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.

Website Composition Index
infodog.com 2.12% 62.39x
nextdaypets.com 6.51% 54.66x
dogsnow.com 3.87% 51.99x
pedigreedatabase.com 1.77% 51.77x
pethealthnetwork.com 1.87% 51.58x
petmd.com 7.90% 50.81x
dogbreedplus.com 1.83% 49.29x
puppyintraining.com 2.05% 48.78x
thehappypuppysite.com 18.91% 47.18x
dogingtonpost.com 1.73% 46.19x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.20% 30.82x
Pet Adoption 13.36% 25.71x
Pet Forums 3.98% 23.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 20.04x
Pet Cluster 65.81% 17.99x
Cub & Girl Scouts 0.07% 17.03x
Hair & Beauty 0.11% 16.73x
Beach & Intimate Wear 0.04% 15.97x
Natural & Healthy Living Researchers 0.22% 15.88x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 15.14x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female