Explore the Puppy and Dog Adopters Audience
Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.
INTERESTS
The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.
| Interest | Composition | Index |
| Dog Breed Researchers | 67.79% | 55.06x |
| Labrador Content Readers | 47.00% | 49.44x |
| Golden Retriever Content Readers | 40.60% | 46.61x |
| Pet Health and Nutrition Researchers | 51.82% | 46.35x |
| Dog Lovers | 43.01% | 44.59x |
| Dachshund Content Readers | 35.06% | 41.07x |
| Pet Lovers | 43.84% | 38.73x |
| Pet Medication Shoppers | 45.41% | 38.42x |
| Puppy & Kitten Owners | 53.91% | 38.01x |
| Animal Rights Researchers | 46.73% | 35.64x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Curious about what else the Puppy and Dog Adopters audience is interested in?
Sign Up
APPAREL RETAILERS
The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.33x |
| Lululemon | 0.01% | 1.31x |
| Carhartt | 0.30% | 1.30x |
| H&M | 0.01% | 1.25x |
| Michael Kors | 0.01% | 1.16x |
| Eddie Bauer | 0.01% | 1.16x |
| Talbots | 0.01% | 1.16x |
| Victoria's Secret | 0.04% | 1.15x |
| Dressbarn | 0.02% | 1.13x |
| Maurices | 0.04% | 1.09x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Want to find more of the Puppy and Dog Adopters audience in the real world?
Sign Up
WEBSITES
The Puppy and Dog Adopters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Puppy and Dog Adopters audience is infodog.com.
| Website | Composition | Index |
| infodog.com | 2.09% | 66.37x |
| nextdaypets.com | 5.00% | 58.87x |
| dogbreedplus.com | 1.08% | 55.57x |
| dogsnow.com | 3.55% | 54.30x |
| thehappypuppysite.com | 15.72% | 52.08x |
| petmd.com | 2.44% | 51.23x |
| pedigreedatabase.com | 1.61% | 49.79x |
| puppyintraining.com | 2.10% | 47.89x |
| localpuppybreeders.com | 3.06% | 46.61x |
| goldenretrieverforum.com | 2.80% | 45.79x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Want to see more of the websites the Puppy and Dog Adopters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.79% | 35.54x |
| Pet Adoption | 11.94% | 27.45x |
| Pet Forums | 4.04% | 26.05x |
| Pet Cluster | 63.14% | 17.67x |
| Disease Cluster | 0.04% | 16.66x |
| Natural & Healthy Living Researchers | 0.20% | 16.04x |
| Exotic Pets | 1.31% | 15.86x |
| Pharmacy | 0.21% | 14.78x |
| Rural Living | 0.04% | 14.45x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.58% | 14.24x |
Composition Percentage:
The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Want to see more of the Content Affinities the Puppy and Dog Adopters audience visits?
Sign Up
DEMOGRAPHICS
The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Puppy and Dog Adopters audience?
Sign Up