Dstillery Audiences

PUPPY AND DOG ADOPTERS

Audience Size: 2.5 Million Devices

Explore the Puppy and Dog Adopters Audience

Below you'll find more information about the Puppy and Dog Adopters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Puppy and Dog Adopters audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy and Dog Adopters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy and Dog Adopters audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 74.51% 46.03x
Pet Health and Nutrition Researchers 61.90% 36.35x
Dog Lovers 56.55% 34.26x
Pet Lovers 56.78% 33.61x
Animal Rights Researchers 54.63% 32.50x
Pet Medication Shoppers 56.03% 31.58x
Pet Owners 55.42% 30.84x
Pet Boarding and Sitter Researchers 41.95% 26.88x
Veterinarians 47.01% 25.48x
Foot Pain Sufferers 38.66% 24.36x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Interest attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy and Dog Adopters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy and Dog Adopters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.32x
Carhartt 0.22% 1.29x
Mens Wearhouse 0.02% 1.27x
Maurices 0.02% 1.27x
Gap 0.01% 1.20x
Victoria's Secret 0.02% 1.20x
Dressbarn 0.01% 1.18x
Express 0.01% 1.11x
Buckle 0.01% 1.10x
White House Black Market 0.01% 1.09x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Location attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy and Dog Adopters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy and Dog Adopters audience is petclassifieds.us.

Website Composition Index
petclassifieds.us 1.60% 50.63x
whole-dog-journal.com 2.36% 49.76x
yourpurebredpuppy.com 4.40% 45.37x
dogbreedslist.info 1.03% 44.12x
thehonestkitchen.com 2.67% 42.44x
infodog.com 1.64% 40.29x
petplace.com 2.61% 39.68x
pedigreedatabase.com 2.87% 39.30x
vin.com 2.06% 37.30x
thegoodypet.com 1.15% 36.16x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Web attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy and Dog Adopters audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.54% 25.97x
Pet Adoption 17.70% 20.94x
Pet Forums 5.63% 20.19x
Exotic Pets 3.26% 15.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.57x
Bird Watching 0.57% 14.01x
Costumes 0.14% 13.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 13.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.30% 13.21x
Pet Cluster 83.60% 13.15x
Composition Percentage: The overlap percentage between the Puppy and Dog Adopters audience and the Content Affinity attribute.
Index: A comparison of the Puppy and Dog Adopters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy and Dog Adopters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female