Explore the Puppy & Kitten Owners Audience
Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.
INTERESTS
The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Puppy & Kitten Owners audience is Golden Retriever Content Readers.
| Interest | Composition | Index |
| Golden Retriever Content Readers | 22.87% | 52.39x |
| Labrador Content Readers | 32.98% | 52.30x |
| Pet Health and Nutrition Researchers | 24.76% | 46.40x |
| Dachshund Content Readers | 17.30% | 45.53x |
| Dog Lovers | 27.83% | 37.30x |
| Pet Medication Shoppers | 20.46% | 36.99x |
| Puppy and Dog Adopters | 35.61% | 34.07x |
| Dog Breed Researchers | 33.51% | 31.16x |
| Bird and Parrot Lovers | 26.67% | 30.85x |
| French Bulldog Content Readers | 44.31% | 30.64x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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APPAREL RETAILERS
The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.94x |
| H&M | 0.01% | 1.48x |
| Old Navy | 0.02% | 1.31x |
| Maurices | 0.03% | 1.28x |
| American Eagle Outfitters | 0.02% | 1.27x |
| Journeys | 0.01% | 0.87x |
| Zumiez | 0.01% | 0.82x |
| Gymboree | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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WEBSITES
The Puppy & Kitten Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Puppy & Kitten Owners audience is nextdaypets.com.
| Website | Composition | Index |
| nextdaypets.com | 3.31% | 111.95x |
| puppyfinder.com | 39.58% | 111.72x |
| pupcity.com | 1.32% | 101.36x |
| dogsnow.com | 2.88% | 91.13x |
| petcurious.com | 1.01% | 82.16x |
| adoptapet.com | 1.99% | 68.41x |
| localpuppybreeders.com | 2.40% | 66.80x |
| puppyspot.com | 1.12% | 62.24x |
| thehappypuppysite.com | 7.62% | 60.91x |
| allthingsdogs.com | 2.28% | 59.51x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 9.44% | 51.93x |
| Pet Forums | 1.92% | 28.30x |
| Pet Cluster | 31.32% | 15.53x |
| Comedy Content | 0.12% | 13.93x |
| Exotic Pets | 0.47% | 12.00x |
| Equestrian Cluster | 1.56% | 11.86x |
| Numerology & Astrology | 0.06% | 10.47x |
| Vegans & Animal Welfare | 0.07% | 10.29x |
| Natural Diet & Supplement Researchers | 0.05% | 8.40x |
| Canada Shopping - Kitchenware | 0.07% | 8.29x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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DEMOGRAPHICS
The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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