Explore the Puppy & Kitten Owners Audience
Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.
INTERESTS
The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Puppy & Kitten Owners audience is Labrador Content Readers.
| Interest | Composition | Index |
| Labrador Content Readers | 42.45% | 41.37x |
| Golden Retriever Content Readers | 33.52% | 38.56x |
| Puppy and Dog Adopters | 38.66% | 36.85x |
| Pet Health and Nutrition Researchers | 34.19% | 36.77x |
| Toy Poodle Content Readers | 26.61% | 35.68x |
| Dachshund Content Readers | 26.83% | 34.54x |
| Dog Breed Researchers | 36.34% | 33.00x |
| Dog Lovers | 38.11% | 31.78x |
| Pet Medication Shoppers | 29.74% | 29.56x |
| French Bulldog Content Readers | 48.89% | 27.60x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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APPAREL RETAILERS
The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.16% | 1.34x |
| Maurices | 0.04% | 1.29x |
| Aeropostale | 0.01% | 1.07x |
| The Childrens Place | 0.02% | 1.05x |
| Victoria's Secret | 0.02% | 1.01x |
| Banana Republic | 0.01% | 1.00x |
| Old Navy | 0.02% | 0.99x |
| Urban Outfitters | 0.01% | 0.99x |
| Zumiez | 0.02% | 0.98x |
| LOFT | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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WEBSITES
The Puppy & Kitten Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.
| Website | Composition | Index |
| puppyfinder.com | 24.96% | 75.58x |
| nextdaypets.com | 3.38% | 75.43x |
| pupcity.com | 1.95% | 68.80x |
| dogsnow.com | 3.15% | 64.50x |
| petcurious.com | 2.38% | 58.06x |
| adoptapet.com | 3.57% | 48.04x |
| puppyspot.com | 3.12% | 47.56x |
| perfectdogbreeds.com | 2.59% | 47.18x |
| localpuppybreeders.com | 3.15% | 47.12x |
| thehappypuppysite.com | 9.41% | 46.74x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 13.61% | 42.94x |
| Pet Supplies | 0.24% | 30.55x |
| Pet Forums | 2.77% | 25.65x |
| Pet Cluster | 43.22% | 14.18x |
| Comedy Content | 0.22% | 12.24x |
| Exotic Pets | 0.69% | 10.98x |
| Arthritis & Bones | 0.06% | 10.64x |
| Bird Watching | 0.05% | 10.27x |
| Cardiac & Other Health Research | 0.03% | 9.89x |
| Homesteading | 1.90% | 9.62x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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DEMOGRAPHICS
The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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