PUPPY & KITTEN OWNERS

Audience Size: 2.6 Million Devices

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Explore the Puppy & Kitten Owners Audience

Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.

INTERESTS

The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy & Kitten Owners audience is Labrador Content Readers.

Interest	Composition	Index
Labrador Content Readers	45.36%	43.40x
Puppy and Dog Adopters	43.71%	39.63x
Golden Retriever Content Readers	37.63%	38.96x
Pet Health and Nutrition Researchers	37.10%	37.76x
Dachshund Content Readers	31.93%	36.38x
Dog Breed Researchers	41.12%	36.11x
Dog Lovers	24.66%	34.16x
Toy Poodle Content Readers	27.39%	33.66x
Pet Medication Shoppers	32.57%	32.02x
French Bulldog Content Readers	49.94%	29.18x

Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.

Index: A comparison of the Puppy & Kitten Owners audience to the internet population.

APPAREL RETAILERS

The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Zumiez.

Location	Composition	Index
Zumiez	0.04%	1.35x
Maurices	0.07%	1.27x
Carhartt	0.34%	1.24x
Belk	0.01%	1.23x
Talbots	0.02%	1.21x
Forever 21	0.02%	1.15x
Old Navy	0.06%	1.14x
Dressbarn	0.03%	1.14x
Buckle	0.04%	1.12x
Aeropostale	0.04%	1.11x

Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.

Index: A comparison of the Puppy & Kitten Owners audience to the internet population.

WEBSITES

The Puppy & Kitten Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.

Website	Composition	Index
puppyfinder.com	27.76%	75.53x
nextdaypets.com	4.84%	75.30x
pupcity.com	2.77%	67.30x
dogsnow.com	3.71%	63.35x
petcurious.com	4.19%	55.82x
perfectdogbreeds.com	3.29%	47.92x
localpuppybreeders.com	3.37%	47.21x
adoptapet.com	4.22%	46.98x
thehappypuppysite.com	11.34%	46.94x
animalso.com	4.99%	46.32x

Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.

Index: A comparison of the Puppy & Kitten Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.

Content Affinity	Composition	Index
Pet Adoption	16.21%	42.38x
Pet Supplies	0.34%	29.12x
Pet Forums	3.12%	26.10x
Shoes & Accessories	0.09%	16.29x
Pet Cluster	45.93%	15.41x
Rural Living	0.03%	15.38x
Flower Shopping	0.03%	14.74x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.05%	12.77x
Reproductive Health	0.05%	11.86x
Eye Health & Vision	0.05%	11.73x

Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.

Index: A comparison of the Puppy & Kitten Owners audience to the internet population.

DEMOGRAPHICS

The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female