Explore the Puppy & Kitten Owners Audience
Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.
INTERESTS
The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Puppy & Kitten Owners audience is Puppy and Dog Adopters.
| Interest | Composition | Index |
| Puppy and Dog Adopters | 47.60% | 39.18x |
| Dog Breed Researchers | 44.58% | 36.00x |
| Pet Health and Nutrition Researchers | 40.60% | 35.30x |
| Dog Lovers | 31.81% | 32.27x |
| Pet Medication Shoppers | 36.42% | 30.49x |
| Bird and Parrot Lovers | 36.90% | 27.60x |
| Pet Lovers | 30.47% | 27.10x |
| Pet Boarding and Sitter Researchers | 26.01% | 23.57x |
| Pet Owners | 32.32% | 23.47x |
| Online Home Decor Shoppers | 18.54% | 23.12x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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APPAREL RETAILERS
The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.44x |
| J. Crew | 0.02% | 1.32x |
| Victoria's Secret | 0.05% | 1.28x |
| Carhartt | 0.32% | 1.27x |
| Zumiez | 0.02% | 1.26x |
| Old Navy | 0.05% | 1.25x |
| Gymboree | 0.02% | 1.24x |
| H&M | 0.02% | 1.23x |
| Gap | 0.03% | 1.19x |
| Buckle | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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WEBSITES
The Puppy & Kitten Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.
| Website | Composition | Index |
| puppyfinder.com | 25.62% | 67.79x |
| nextdaypets.com | 6.30% | 67.50x |
| pupcity.com | 3.40% | 60.28x |
| dogsnow.com | 3.82% | 56.59x |
| petcurious.com | 5.24% | 47.04x |
| dogbreedplus.com | 1.07% | 46.19x |
| perfectdogbreeds.com | 3.87% | 44.55x |
| localpuppybreeders.com | 2.75% | 44.03x |
| allthingsdogs.com | 3.83% | 43.27x |
| thehappypuppysite.com | 14.09% | 42.51x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 17.50% | 37.17x |
| Pet Supplies | 0.75% | 27.02x |
| Pet Forums | 3.92% | 24.15x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 13.95x |
| Pet Cluster | 50.93% | 13.82x |
| Dermatology | 0.08% | 13.71x |
| Cub & Girl Scouts | 0.03% | 13.59x |
| Reproductive Health | 0.08% | 12.88x |
| Disease Cluster | 0.05% | 12.45x |
| Exotic Pets | 1.13% | 12.36x |
Composition Percentage:
The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
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DEMOGRAPHICS
The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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