Dstillery Audiences

PUPPY & KITTEN OWNERS

Audience Size: 1.8 Million Devices

Explore the Puppy & Kitten Owners Audience

Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy & Kitten Owners audience is Labrador Content Readers.

Interest Composition Index
Labrador Content Readers 42.45% 41.37x
Golden Retriever Content Readers 33.52% 38.56x
Puppy and Dog Adopters 38.66% 36.85x
Pet Health and Nutrition Researchers 34.19% 36.77x
Toy Poodle Content Readers 26.61% 35.68x
Dachshund Content Readers 26.83% 34.54x
Dog Breed Researchers 36.34% 33.00x
Dog Lovers 38.11% 31.78x
Pet Medication Shoppers 29.74% 29.56x
French Bulldog Content Readers 48.89% 27.60x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.34x
Maurices 0.04% 1.29x
Aeropostale 0.01% 1.07x
The Childrens Place 0.02% 1.05x
Victoria's Secret 0.02% 1.01x
Banana Republic 0.01% 1.00x
Old Navy 0.02% 0.99x
Urban Outfitters 0.01% 0.99x
Zumiez 0.02% 0.98x
LOFT 0.01% 0.98x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy & Kitten Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.

Website Composition Index
puppyfinder.com 24.96% 75.58x
nextdaypets.com 3.38% 75.43x
pupcity.com 1.95% 68.80x
dogsnow.com 3.15% 64.50x
petcurious.com 2.38% 58.06x
adoptapet.com 3.57% 48.04x
puppyspot.com 3.12% 47.56x
perfectdogbreeds.com 2.59% 47.18x
localpuppybreeders.com 3.15% 47.12x
thehappypuppysite.com 9.41% 46.74x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 13.61% 42.94x
Pet Supplies 0.24% 30.55x
Pet Forums 2.77% 25.65x
Pet Cluster 43.22% 14.18x
Comedy Content 0.22% 12.24x
Exotic Pets 0.69% 10.98x
Arthritis & Bones 0.06% 10.64x
Bird Watching 0.05% 10.27x
Cardiac & Other Health Research 0.03% 9.89x
Homesteading 1.90% 9.62x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female