Dstillery Audiences

PUPPY & KITTEN OWNERS

Audience Size: 1.4 Million Devices

Explore the Puppy & Kitten Owners Audience

Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy & Kitten Owners audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 22.87% 52.39x
Labrador Content Readers 32.98% 52.30x
Pet Health and Nutrition Researchers 24.76% 46.40x
Dachshund Content Readers 17.30% 45.53x
Dog Lovers 27.83% 37.30x
Pet Medication Shoppers 20.46% 36.99x
Puppy and Dog Adopters 35.61% 34.07x
Dog Breed Researchers 33.51% 31.16x
Bird and Parrot Lovers 26.67% 30.85x
French Bulldog Content Readers 44.31% 30.64x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Gap.

Location Composition Index
Gap 0.01% 1.94x
H&M 0.01% 1.48x
Old Navy 0.02% 1.31x
Maurices 0.03% 1.28x
American Eagle Outfitters 0.02% 1.27x
Journeys 0.01% 0.87x
Zumiez 0.01% 0.82x
Gymboree 0.01% 0.78x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy & Kitten Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy & Kitten Owners audience is nextdaypets.com.

Website Composition Index
nextdaypets.com 3.31% 111.95x
puppyfinder.com 39.58% 111.72x
pupcity.com 1.32% 101.36x
dogsnow.com 2.88% 91.13x
petcurious.com 1.01% 82.16x
adoptapet.com 1.99% 68.41x
localpuppybreeders.com 2.40% 66.80x
puppyspot.com 1.12% 62.24x
thehappypuppysite.com 7.62% 60.91x
allthingsdogs.com 2.28% 59.51x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 9.44% 51.93x
Pet Forums 1.92% 28.30x
Pet Cluster 31.32% 15.53x
Comedy Content 0.12% 13.93x
Exotic Pets 0.47% 12.00x
Equestrian Cluster 1.56% 11.86x
Numerology & Astrology 0.06% 10.47x
Vegans & Animal Welfare 0.07% 10.29x
Natural Diet & Supplement Researchers 0.05% 8.40x
Canada Shopping - Kitchenware 0.07% 8.29x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female