Dstillery Audiences

PUPPY & KITTEN OWNERS

Audience Size: 2.9 Million Devices

Explore the Puppy & Kitten Owners Audience

Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy & Kitten Owners audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 47.60% 39.18x
Dog Breed Researchers 44.58% 36.00x
Pet Health and Nutrition Researchers 40.60% 35.30x
Dog Lovers 31.81% 32.27x
Pet Medication Shoppers 36.42% 30.49x
Bird and Parrot Lovers 36.90% 27.60x
Pet Lovers 30.47% 27.10x
Pet Boarding and Sitter Researchers 26.01% 23.57x
Pet Owners 32.32% 23.47x
Online Home Decor Shoppers 18.54% 23.12x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Belk.

Location Composition Index
Belk 0.01% 1.44x
J. Crew 0.02% 1.32x
Victoria's Secret 0.05% 1.28x
Carhartt 0.32% 1.27x
Zumiez 0.02% 1.26x
Old Navy 0.05% 1.25x
Gymboree 0.02% 1.24x
H&M 0.02% 1.23x
Gap 0.03% 1.19x
Buckle 0.03% 1.19x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy & Kitten Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.

Website Composition Index
puppyfinder.com 25.62% 67.79x
nextdaypets.com 6.30% 67.50x
pupcity.com 3.40% 60.28x
dogsnow.com 3.82% 56.59x
petcurious.com 5.24% 47.04x
dogbreedplus.com 1.07% 46.19x
perfectdogbreeds.com 3.87% 44.55x
localpuppybreeders.com 2.75% 44.03x
allthingsdogs.com 3.83% 43.27x
thehappypuppysite.com 14.09% 42.51x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 17.50% 37.17x
Pet Supplies 0.75% 27.02x
Pet Forums 3.92% 24.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.95x
Pet Cluster 50.93% 13.82x
Dermatology 0.08% 13.71x
Cub & Girl Scouts 0.03% 13.59x
Reproductive Health 0.08% 12.88x
Disease Cluster 0.05% 12.45x
Exotic Pets 1.13% 12.36x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female