Dstillery Audiences

PUPPY & KITTEN OWNERS

Audience Size: 2.6 Million Devices

Explore the Puppy & Kitten Owners Audience

Below you'll find more information about the Puppy & Kitten Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Puppy & Kitten Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Puppy & Kitten Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Puppy & Kitten Owners audience is Labrador Content Readers.

Interest Composition Index
Labrador Content Readers 45.36% 43.40x
Puppy and Dog Adopters 43.71% 39.63x
Golden Retriever Content Readers 37.63% 38.96x
Pet Health and Nutrition Researchers 37.10% 37.76x
Dachshund Content Readers 31.93% 36.38x
Dog Breed Researchers 41.12% 36.11x
Dog Lovers 24.66% 34.16x
Toy Poodle Content Readers 27.39% 33.66x
Pet Medication Shoppers 32.57% 32.02x
French Bulldog Content Readers 49.94% 29.18x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Interest attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Puppy & Kitten Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Puppy & Kitten Owners audience is Zumiez.

Location Composition Index
Zumiez 0.04% 1.35x
Maurices 0.07% 1.27x
Carhartt 0.34% 1.24x
Belk 0.01% 1.23x
Talbots 0.02% 1.21x
Forever 21 0.02% 1.15x
Old Navy 0.06% 1.14x
Dressbarn 0.03% 1.14x
Buckle 0.04% 1.12x
Aeropostale 0.04% 1.11x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Location attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Puppy & Kitten Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Puppy & Kitten Owners audience is puppyfinder.com.

Website Composition Index
puppyfinder.com 27.76% 75.53x
nextdaypets.com 4.84% 75.30x
pupcity.com 2.77% 67.30x
dogsnow.com 3.71% 63.35x
petcurious.com 4.19% 55.82x
perfectdogbreeds.com 3.29% 47.92x
localpuppybreeders.com 3.37% 47.21x
adoptapet.com 4.22% 46.98x
thehappypuppysite.com 11.34% 46.94x
animalso.com 4.99% 46.32x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Web attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Puppy & Kitten Owners audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 16.21% 42.38x
Pet Supplies 0.34% 29.12x
Pet Forums 3.12% 26.10x
Shoes & Accessories 0.09% 16.29x
Pet Cluster 45.93% 15.41x
Rural Living 0.03% 15.38x
Flower Shopping 0.03% 14.74x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 12.77x
Reproductive Health 0.05% 11.86x
Eye Health & Vision 0.05% 11.73x
Composition Percentage: The overlap percentage between the Puppy & Kitten Owners audience and the Content Affinity attribute.
Index: A comparison of the Puppy & Kitten Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Puppy & Kitten Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female