Explore the Quarantine Planners Audience
Below you'll find more information about the Quarantine Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Quarantine Planners audience.
INTERESTS
The Quarantine Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quarantine Planners audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 22.39% | 24.18x |
| Getaways Researchers | 26.00% | 22.01x |
| Post COVID-19 Restaurant Reopening Researchers | 16.17% | 19.88x |
| School Closings Updates Readers | 19.39% | 19.42x |
| Holiday Gift Shoppers | 19.65% | 19.11x |
| Home Interior Design Enthusiasts | 25.77% | 18.93x |
| True Crime Podcast Listeners | 18.57% | 17.39x |
| Caribbean Destination Reopening Researchers | 17.12% | 17.20x |
| Fathers Day Celebrators | 20.34% | 16.95x |
| Telluride Trip Planners | 26.04% | 16.82x |
Composition Percentage:
The overlap percentage between the Quarantine Planners audience and the Interest attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
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APPAREL RETAILERS
The Quarantine Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quarantine Planners audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.13x |
| Gap | 0.01% | 1.93x |
| Old Navy | 0.01% | 1.05x |
| Carhartt | 0.08% | 0.90x |
Composition Percentage:
The overlap percentage between the Quarantine Planners audience and the Location attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
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WEBSITES
The Quarantine Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Quarantine Planners audience is fox21news.com.
| Website | Composition | Index |
| fox21news.com | 10.52% | 38.38x |
| chieftain.com | 2.63% | 31.83x |
| streeteasy.com | 2.64% | 30.12x |
| coloradopolitics.com | 4.01% | 30.07x |
| gazette.com | 15.20% | 29.93x |
| koaa.com | 10.29% | 29.73x |
| canoncitydailyrecord.com | 1.22% | 29.32x |
| kktv.com | 14.58% | 27.92x |
| dayhikesneardenver.com | 1.49% | 25.67x |
| 303magazine.com | 3.44% | 25.42x |
Composition Percentage:
The overlap percentage between the Quarantine Planners audience and the Web attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quarantine Planners audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 16.45% | 17.11x |
| Colorado Snow | 1.46% | 16.80x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.09% | 14.30x |
| Work Productivity | 0.63% | 13.10x |
| Cosmetics Business | 0.14% | 12.33x |
| Marketing Professionals | 0.78% | 11.13x |
| Meeting Planning & Hotels | 0.20% | 10.77x |
| Philanthropy - Nonprofits | 0.22% | 10.72x |
| Homeschooling | 0.08% | 10.20x |
| Survival Guides | 0.12% | 9.11x |
Composition Percentage:
The overlap percentage between the Quarantine Planners audience and the Content Affinity attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
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DEMOGRAPHICS
The Quarantine Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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