Dstillery Audiences

QUARANTINE PLANNERS

Audience Size: 2.2 Million Devices

Explore the Quarantine Planners Audience

Below you'll find more information about the Quarantine Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Quarantine Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Quarantine Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quarantine Planners audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 22.39% 24.18x
Getaways Researchers 26.00% 22.01x
Post COVID-19 Restaurant Reopening Researchers 16.17% 19.88x
School Closings Updates Readers 19.39% 19.42x
Holiday Gift Shoppers 19.65% 19.11x
Home Interior Design Enthusiasts 25.77% 18.93x
True Crime Podcast Listeners 18.57% 17.39x
Caribbean Destination Reopening Researchers 17.12% 17.20x
Fathers Day Celebrators 20.34% 16.95x
Telluride Trip Planners 26.04% 16.82x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Interest attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quarantine Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quarantine Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.13x
Gap 0.01% 1.93x
Old Navy 0.01% 1.05x
Carhartt 0.08% 0.90x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Location attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quarantine Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quarantine Planners audience is fox21news.com.

Website Composition Index
fox21news.com 10.52% 38.38x
chieftain.com 2.63% 31.83x
streeteasy.com 2.64% 30.12x
coloradopolitics.com 4.01% 30.07x
gazette.com 15.20% 29.93x
koaa.com 10.29% 29.73x
canoncitydailyrecord.com 1.22% 29.32x
kktv.com 14.58% 27.92x
dayhikesneardenver.com 1.49% 25.67x
303magazine.com 3.44% 25.42x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Web attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quarantine Planners audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 16.45% 17.11x
Colorado Snow 1.46% 16.80x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 14.30x
Work Productivity 0.63% 13.10x
Cosmetics Business 0.14% 12.33x
Marketing Professionals 0.78% 11.13x
Meeting Planning & Hotels 0.20% 10.77x
Philanthropy - Nonprofits 0.22% 10.72x
Homeschooling 0.08% 10.20x
Survival Guides 0.12% 9.11x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Content Affinity attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quarantine Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female