Dstillery Audiences

QUARANTINE PLANNERS

Audience Size: 1.3 Million Devices

Explore the Quarantine Planners Audience

Below you'll find more information about the Quarantine Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Quarantine Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Quarantine Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quarantine Planners audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 21.00% 20.25x
Getaways Researchers 26.20% 18.10x
Post COVID-19 Restaurant Reopening Researchers 14.47% 15.42x
School Closings Updates Readers 17.22% 14.91x
Home Interior Design Enthusiasts 22.92% 14.50x
Denver Trip Planners 27.84% 14.19x
Telluride Trip Planners 25.26% 13.91x
Caribbean Destination Reopening Researchers 14.12% 13.42x
Colorado County and Local Fair Visitors 26.84% 12.86x
Aspen Trip Planners 22.11% 12.72x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Interest attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quarantine Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quarantine Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.66x
Chicos 0.01% 1.59x
The Childrens Place 0.01% 1.25x
Victoria's Secret 0.01% 1.12x
Old Navy 0.01% 1.04x
Maurices 0.01% 0.96x
Carhartt 0.10% 0.94x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Location attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quarantine Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quarantine Planners audience is fox21news.com.

Website Composition Index
fox21news.com 13.30% 35.37x
chieftain.com 3.35% 29.32x
coloradopolitics.com 4.88% 27.99x
gazette.com 18.71% 27.18x
canoncitydailyrecord.com 1.61% 26.41x
koaa.com 13.77% 26.37x
streeteasy.com 3.53% 24.27x
kktv.com 18.84% 24.19x
5280.com 1.52% 23.18x
303magazine.com 4.37% 21.95x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Web attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quarantine Planners audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 20.08% 16.28x
Colorado Snow 1.29% 12.96x
Cosmetics Business 0.24% 11.98x
Marketing Professionals 1.36% 11.16x
Work Productivity 0.87% 11.14x
Assorted Topics (Business Support ToolsForm Templates) 0.13% 10.70x
Human Resources & Employee Management 0.40% 9.70x
Home Office Products 0.05% 9.68x
Law School Research Cluster 0.09% 9.05x
Meeting Planning & Hotels 0.20% 8.15x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Content Affinity attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quarantine Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female