Dstillery Audiences

QUARANTINE PLANNERS

Audience Size: 2.5 Million Devices

Explore the Quarantine Planners Audience

Below you'll find more information about the Quarantine Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Quarantine Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Quarantine Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quarantine Planners audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 13.15% 21.62x
Telemedicine Content Readers 15.64% 17.60x
Moving Services Shoppers 7.09% 17.50x
Denver Trip Planners 20.06% 16.63x
Supermarket Shoppers 12.96% 16.37x
Telluride Trip Planners 12.46% 16.34x
Post COVID-19 Restaurant Reopening Researchers 16.14% 16.19x
Mens Business Clothes Shoppers 5.41% 15.39x
Insurance Professionals 17.40% 15.20x
Colorado County and Local Fair Visitors 18.34% 14.75x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Interest attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quarantine Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quarantine Planners audience is Buckle.

Location Composition Index
Buckle 0.01% 1.90x
H&M 0.01% 1.56x
Mens Wearhouse 0.01% 1.43x
Journeys 0.01% 1.33x
Old Navy 0.01% 1.32x
Zumiez 0.02% 1.27x
Gymboree 0.01% 0.97x
Maurices 0.02% 0.88x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Location attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quarantine Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quarantine Planners audience is fox21news.com.

Website Composition Index
fox21news.com 5.52% 33.42x
koaa.com 6.20% 27.22x
kktv.com 9.36% 26.88x
gazette.com 11.19% 23.34x
coloradopolitics.com 2.86% 18.94x
outtherecolorado.com 8.37% 17.78x
krdo.com 6.91% 17.60x
chieftain.com 1.79% 16.89x
denver.cbslocal.com 5.14% 16.13x
uchealth.org 1.96% 15.34x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Web attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quarantine Planners audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 10.79% 17.74x
Colorado Snow 1.32% 14.13x
Survival Guides 0.04% 9.99x
Marketing Professionals 0.04% 9.26x
Cosmetics Business 0.04% 9.18x
Philanthropy - Nonprofits 0.03% 8.23x
Work Productivity 0.14% 8.17x
Grocery & Food Service 0.09% 7.72x
Clean Energy 0.05% 7.69x
Corporate Employment Pages 0.13% 7.57x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Content Affinity attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quarantine Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female