Dstillery Audiences

QUARANTINE PLANNERS

Audience Size: 1.6 Million Devices

Explore the Quarantine Planners Audience

Below you'll find more information about the Quarantine Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Quarantine Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Quarantine Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quarantine Planners audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 16.15% 25.16x
Holiday Gift Shoppers 19.47% 23.69x
Getaways Researchers 22.88% 23.41x
Home Interior Design Enthusiasts 22.63% 22.07x
Post COVID-19 Restaurant Reopening Researchers 14.97% 21.54x
Denver Trip Planners 30.69% 20.25x
Mens Business Clothes Shoppers 19.29% 20.22x
Telluride Trip Planners 27.89% 19.97x
Trendy Shoe Shoppers 18.12% 19.62x
Fathers Day Celebrators 17.30% 19.44x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Interest attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quarantine Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quarantine Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.18x
Victoria's Secret 0.03% 1.48x
Lane Bryant 0.02% 1.37x
Gymboree 0.01% 1.28x
Aeropostale 0.01% 1.17x
American Eagle Outfitters 0.01% 1.15x
Chicos 0.01% 1.14x
Mens Wearhouse 0.02% 1.14x
Banana Republic 0.01% 1.13x
Buckle 0.02% 1.13x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Location attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quarantine Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quarantine Planners audience is fox21news.com.

Website Composition Index
fox21news.com 12.76% 60.80x
koaa.com 11.39% 43.57x
kktv.com 18.08% 39.48x
coloradopolitics.com 4.23% 38.48x
canoncitydailyrecord.com 1.68% 38.33x
gazette.com 20.01% 38.29x
5280.com 4.92% 36.86x
streeteasy.com 1.45% 36.34x
skyhinews.com 1.11% 35.84x
krdo.com 13.06% 33.87x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Web attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quarantine Planners audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.43% 23.58x
Retail Industry News 0.11% 23.48x
Colorado Cluster 18.98% 23.12x
Job Interview Process 0.10% 17.76x
Work Productivity 0.43% 15.04x
Marketing Professionals 0.30% 14.63x
Diamonds & Precious Metals 0.05% 13.65x
Organic Beauty & Skincare Products 0.08% 12.83x
International Development & Health 0.05% 11.90x
Parenting & Children's Activities 0.46% 11.79x
Composition Percentage: The overlap percentage between the Quarantine Planners audience and the Content Affinity attribute.
Index: A comparison of the Quarantine Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quarantine Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female