Explore the Quilting Enthusiasts Audience
Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Quilting Enthusiasts audience.
INTERESTS
The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quilting Enthusiasts audience is Crochet Enthusiasts.
| Interest | Composition | Index |
| Crochet Enthusiasts | 36.35% | 20.82x |
| Knitting Enthusiasts | 30.42% | 20.14x |
| Pantry Recipes Researchers | 19.33% | 20.01x |
| Home and Garden TV Fans | 26.36% | 18.76x |
| Shelf-Stable Food Content Readers | 19.85% | 18.69x |
| Homemade Gifts Crafters | 32.89% | 17.83x |
| Home-Made Face Mask Researchers | 17.45% | 16.72x |
| DIY Upcycle Home Project Planners | 30.67% | 16.66x |
| Mexican Food Shoppers | 28.54% | 16.52x |
| Mother's Day Celebrators | 20.20% | 16.23x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.67x |
| Dressbarn | 0.01% | 1.60x |
| Carhartt | 0.24% | 1.53x |
| Mens Wearhouse | 0.02% | 1.09x |
| Old Navy | 0.02% | 0.96x |
| The Childrens Place | 0.01% | 0.92x |
| Journeys | 0.01% | 0.79x |
| Victoria's Secret | 0.01% | 0.73x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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WEBSITES
The Quilting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Quilting Enthusiasts audience is fatquartershop.com.
| Website | Composition | Index |
| fatquartershop.com | 1.22% | 49.76x |
| aquiltinglife.com | 2.71% | 48.18x |
| allpeoplequilt.com | 4.65% | 47.47x |
| simplesimonandco.com | 1.67% | 45.08x |
| craftsy.com | 1.04% | 44.94x |
| quiltingcompany.com | 1.50% | 43.32x |
| cluckclucksew.com | 1.31% | 41.96x |
| polkadotchair.com | 5.17% | 41.28x |
| diaryofaquilter.com | 4.01% | 40.97x |
| patchworkposse.com | 4.24% | 39.25x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 4.55% | 27.48x |
| Sewing, Embroidery & Fabrics | 11.72% | 22.65x |
| Arts & Crafts | 0.38% | 20.21x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.31% | 18.00x |
| Home Decoration - Crafts & Kids | 0.57% | 14.63x |
| Scrapbooking & Home Art Projects | 6.17% | 14.26x |
| Knitting & Crochet | 10.29% | 13.16x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.23% | 12.62x |
| Homemade Jewelry & Crafts | 0.90% | 12.57x |
| DIY Decoration & Furniture | 4.00% | 12.50x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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