Explore the Quilting Enthusiasts Audience
Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Quilting Enthusiasts audience.
INTERESTS
The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 34.31% | 24.21x |
| Crochet Enthusiasts | 37.63% | 23.80x |
| Home and Garden TV Fans | 27.69% | 22.11x |
| Shelf-Stable Food Content Readers | 0.42% | 21.75x |
| Homemade Gifts Crafters | 32.56% | 20.66x |
| DIY Upcycle Home Project Planners | 29.38% | 19.54x |
| Budget Grocery Shoppers | 27.34% | 19.37x |
| Lawn & Garden Enthusiasts | 26.50% | 19.09x |
| Mexican Food Shoppers | 27.98% | 19.04x |
| Bargain Shopping Researchers | 24.31% | 18.98x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.71x |
| Carhartt | 0.15% | 1.45x |
| Mens Wearhouse | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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WEBSITES
The Quilting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Quilting Enthusiasts audience is fatquartershop.com.
| Website | Composition | Index |
| fatquartershop.com | 2.03% | 58.20x |
| aquiltinglife.com | 2.38% | 57.26x |
| allpeoplequilt.com | 4.80% | 56.41x |
| simplesimonandco.com | 1.92% | 54.06x |
| craftsy.com | 2.75% | 51.42x |
| patchworkposse.com | 3.67% | 50.60x |
| diaryofaquilter.com | 3.59% | 49.88x |
| polkadotchair.com | 5.00% | 49.68x |
| quiltingcompany.com | 2.66% | 49.33x |
| cluckclucksew.com | 1.40% | 48.86x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 5.95% | 34.93x |
| Sewing, Embroidery & Fabrics | 10.93% | 29.30x |
| Arts & Crafts | 0.73% | 26.58x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.28% | 21.69x |
| Comedy Content | 0.50% | 19.69x |
| Home Decoration - Crafts & Kids | 1.16% | 18.44x |
| Scrapbooking & Home Art Projects | 5.94% | 17.65x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.64% | 17.18x |
| Shopping Catalogs | 1.38% | 17.02x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.35% | 15.76x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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