Dstillery Audiences

QUILTING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Quilting Enthusiasts Audience

Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Quilting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 39.80% 29.47x
Crochet Enthusiasts 40.62% 28.29x
Home and Garden TV Fans 34.21% 25.37x
Homemade Gifts Crafters 36.54% 23.91x
Bargain Shopping Researchers 28.22% 23.09x
Budget Grocery Shoppers 28.76% 23.05x
Christmas Decorations Shoppers 35.50% 22.66x
Lawn & Garden Enthusiasts 31.95% 22.58x
Blender Shoppers 30.82% 21.81x
Home Remodelers 28.37% 21.61x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.40x
Buckle 0.27% 1.32x
Eddie Bauer 0.03% 1.15x
Mens Wearhouse 0.42% 1.13x
REI 0.02% 1.10x
White House Black Market 0.28% 1.08x
Jos A. Bank Clothiers 0.23% 1.07x
Chicos 0.05% 1.00x
Talbots 0.03% 0.99x
Lane Bryant 0.04% 0.98x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quilting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quilting Enthusiasts audience is aquiltinglife.com.

Website Composition Index
aquiltinglife.com 2.32% 64.81x
allpeoplequilt.com 4.66% 63.23x
fatquartershop.com 4.27% 63.21x
keepsakequilting.com 1.58% 62.63x
apqs.com 1.66% 61.46x
patchworkposse.com 2.89% 60.86x
robertkaufman.com 1.77% 60.50x
simplesimonandco.com 1.96% 59.71x
diaryofaquilter.com 3.62% 59.39x
cluckclucksew.com 1.53% 57.74x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 8.10% 30.52x
Sewing, Embroidery & Fabrics 13.75% 27.39x
Decoration & Fabric 0.06% 21.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 19.89x
Arts & Crafts 1.11% 18.97x
Comedy Content 0.74% 18.68x
Scrapbooking & Home Art Projects 6.25% 17.33x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.23% 15.97x
Knitting & Crochet 11.06% 15.93x
Home Decoration - Crafts & Kids 2.04% 15.19x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female