Dstillery Audiences

QUILTING ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Quilting Enthusiasts Audience

Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Quilting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 37.91% 22.95x
Crochet Enthusiasts 41.08% 22.34x
Home and Garden TV Fans 32.70% 20.54x
Homemade Gifts Crafters 35.63% 18.82x
Budget Grocery Shoppers 32.07% 18.26x
Lawn & Garden Enthusiasts 32.52% 18.13x
Mexican Food Shoppers 30.29% 18.02x
Bargain Shopping Researchers 30.20% 17.85x
Christmas Decorations Shoppers 35.08% 17.79x
Cookie Recipe Researchers 29.09% 17.63x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.39x
Dressbarn 0.02% 1.07x
Talbots 0.02% 1.04x
Chicos 0.03% 0.96x
Mens Wearhouse 0.04% 0.95x
Buckle 0.03% 0.92x
Jos A. Bank Clothiers 0.03% 0.88x
Eddie Bauer 0.01% 0.87x
Lane Bryant 0.02% 0.85x
Journeys 0.05% 0.83x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quilting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quilting Enthusiasts audience is fatquartershop.com.

Website Composition Index
fatquartershop.com 2.97% 64.12x
aquiltinglife.com 2.10% 63.45x
allpeoplequilt.com 4.23% 61.74x
apqs.com 1.49% 61.64x
robertkaufman.com 1.35% 60.75x
patchworkposse.com 2.82% 58.76x
simplesimonandco.com 1.99% 58.75x
diaryofaquilter.com 3.38% 56.05x
cluckclucksew.com 1.28% 55.91x
polkadotchair.com 5.07% 53.75x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 5.99% 28.96x
Sewing, Embroidery & Fabrics 10.48% 24.83x
Decoration & Fabric 0.04% 22.82x
Arts & Crafts 0.77% 19.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 19.46x
Comedy Content 0.56% 18.06x
Scrapbooking & Home Art Projects 5.33% 15.73x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.76% 15.44x
Shopping Catalogs 1.77% 15.26x
Home Decoration - Crafts & Kids 1.37% 15.25x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female