Dstillery Audiences

QUILTING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Quilting Enthusiasts Audience

Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Quilting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 40.42% 23.81x
Crochet Enthusiasts 38.24% 21.18x
Home and Garden TV Fans 28.65% 18.64x
Embroidery Enthusiasts 34.69% 17.70x
Homemade Gifts Crafters 0.17% 17.54x
Kitchen & Bathroom Remodelers 28.15% 16.78x
Christmas Decorations Shoppers 34.11% 16.61x
Lawn & Garden Enthusiasts 26.98% 16.26x
Coupon Researchers 25.40% 16.16x
Bargain Shopping Researchers 23.83% 15.91x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.32x
LL Bean 0.01% 1.23x
Belk 0.02% 1.10x
REI 0.01% 0.93x
Chicos 0.04% 0.90x
Lane Bryant 0.03% 0.89x
Old Navy 0.04% 0.83x
Banana Republic 0.03% 0.82x
American Eagle Outfitters 0.04% 0.80x
Dressbarn 0.03% 0.78x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quilting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quilting Enthusiasts audience is americanquilter.com.

Website Composition Index
americanquilter.com 1.08% 114.12x
aquiltinglife.com 1.86% 113.14x
fatquartershop.com 5.16% 111.12x
allpeoplequilt.com 5.57% 110.54x
keepsakequilting.com 4.49% 103.51x
robertkaufman.com 2.44% 103.17x
jacquelynnesteves.com 1.20% 103.04x
patchworkposse.com 3.79% 102.35x
diaryofaquilter.com 4.19% 101.86x
apqs.com 2.14% 101.51x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 13.86% 35.12x
Sewing, Embroidery & Fabrics 24.97% 31.04x
Decoration & Fabric 0.11% 22.82x
Arts & Crafts 1.55% 21.27x
Scrapbooking & Home Art Projects 8.06% 17.41x
Knitting & Crochet 17.26% 17.28x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.23% 16.57x
Comedy Content 0.89% 16.35x
Homemade Jewelry & Crafts 3.61% 15.39x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 16.02% 15.18x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female