Dstillery Audiences

QUILTING ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Quilting Enthusiasts Audience

Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Quilting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 41.11% 22.95x
Crochet Enthusiasts 40.89% 20.12x
Home and Garden TV Fans 27.46% 17.77x
Embroidery Enthusiasts 35.41% 17.32x
Bargain Shopping Researchers 21.55% 16.01x
Kitchen & Bathroom Remodelers 27.63% 15.76x
Christmas Decorations Shoppers 34.41% 15.75x
Lawn & Garden Enthusiasts 26.67% 15.60x
Coupon Researchers 24.48% 15.42x
Home Kitchen Bakers 27.05% 15.31x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.43x
Carhartt 0.21% 1.25x
Belk 0.01% 1.03x
Chicos 0.04% 1.02x
Kate Spade 0.02% 1.02x
Gymboree 0.02% 0.98x
Dressbarn 0.03% 0.94x
Columbia 0.01% 0.93x
Lane Bryant 0.03% 0.92x
Calvin Klein 0.01% 0.92x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quilting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quilting Enthusiasts audience is stitchinheaven.com.

Website Composition Index
stitchinheaven.com 0.39% 87.81x
americanquilter.com 0.87% 87.09x
aquiltinglife.com 1.44% 86.39x
greenfairyquilts.com 0.13% 86.05x
hingeleyroadquilting.com 0.28% 85.87x
allpeoplequilt.com 4.13% 85.33x
pineapplefabrics.com 0.05% 85.21x
fatquartershop.com 3.96% 85.10x
amyscreativeside.com 0.20% 85.07x
jordanfabrics.com 0.28% 84.51x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 13.66% 34.78x
Sewing, Embroidery & Fabrics 24.20% 30.38x
Decoration & Fabric 0.11% 21.66x
Arts & Crafts 1.50% 21.06x
Knitting & Crochet 16.10% 17.91x
Scrapbooking & Home Art Projects 6.84% 17.54x
Comedy Content 0.83% 15.76x
Homemade Jewelry & Crafts 3.48% 15.45x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.19% 15.35x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 14.48% 14.95x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quilting Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999