Explore the Quilting Enthusiasts Audience
Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Quilting Enthusiasts audience.
INTERESTS
The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.
| Interest | Composition | Index |
| Knitting Enthusiasts | 41.11% | 22.95x |
| Crochet Enthusiasts | 40.89% | 20.12x |
| Home and Garden TV Fans | 27.46% | 17.77x |
| Embroidery Enthusiasts | 35.41% | 17.32x |
| Bargain Shopping Researchers | 21.55% | 16.01x |
| Kitchen & Bathroom Remodelers | 27.63% | 15.76x |
| Christmas Decorations Shoppers | 34.41% | 15.75x |
| Lawn & Garden Enthusiasts | 26.67% | 15.60x |
| Coupon Researchers | 24.48% | 15.42x |
| Home Kitchen Bakers | 27.05% | 15.31x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.43x |
| Carhartt | 0.21% | 1.25x |
| Belk | 0.01% | 1.03x |
| Chicos | 0.04% | 1.02x |
| Kate Spade | 0.02% | 1.02x |
| Gymboree | 0.02% | 0.98x |
| Dressbarn | 0.03% | 0.94x |
| Columbia | 0.01% | 0.93x |
| Lane Bryant | 0.03% | 0.92x |
| Calvin Klein | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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WEBSITES
The Quilting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Quilting Enthusiasts audience is stitchinheaven.com.
| Website | Composition | Index |
| stitchinheaven.com | 0.39% | 87.81x |
| americanquilter.com | 0.87% | 87.09x |
| aquiltinglife.com | 1.44% | 86.39x |
| greenfairyquilts.com | 0.13% | 86.05x |
| hingeleyroadquilting.com | 0.28% | 85.87x |
| allpeoplequilt.com | 4.13% | 85.33x |
| pineapplefabrics.com | 0.05% | 85.21x |
| fatquartershop.com | 3.96% | 85.10x |
| amyscreativeside.com | 0.20% | 85.07x |
| jordanfabrics.com | 0.28% | 84.51x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 13.66% | 34.78x |
| Sewing, Embroidery & Fabrics | 24.20% | 30.38x |
| Decoration & Fabric | 0.11% | 21.66x |
| Arts & Crafts | 1.50% | 21.06x |
| Knitting & Crochet | 16.10% | 17.91x |
| Scrapbooking & Home Art Projects | 6.84% | 17.54x |
| Comedy Content | 0.83% | 15.76x |
| Homemade Jewelry & Crafts | 3.48% | 15.45x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.19% | 15.35x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 14.48% | 14.95x |
Composition Percentage:
The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Quilting Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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