Dstillery Audiences

QUILTING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Quilting Enthusiasts Audience

Below you'll find more information about the Quilting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Quilting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Quilting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quilting Enthusiasts audience is Knitting Enthusiasts.

Interest Composition Index
Knitting Enthusiasts 38.34% 42.93x
Crochet Enthusiasts 37.30% 38.92x
Home and Garden TV Fans 30.88% 35.20x
Homemade Gifts Crafters 34.90% 32.70x
Embroidery Enthusiasts 30.49% 31.59x
Christmas Decorations Shoppers 34.19% 31.39x
Bargain Shopping Researchers 24.30% 31.38x
Kitchen & Bathroom Remodelers 30.57% 30.17x
Budget Grocery Shoppers 23.54% 30.14x
Coupon Researchers 28.52% 29.64x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quilting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quilting Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.09x
Lane Bryant 0.04% 1.05x
Buckle 0.07% 1.04x
Chicos 0.03% 1.01x
Jos A. Bank Clothiers 0.20% 0.99x
Mens Wearhouse 0.32% 0.99x
The North Face 0.01% 0.91x
White House Black Market 0.05% 0.87x
Michael Kors 0.01% 0.86x
Eddie Bauer 0.01% 0.86x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Location attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Quilting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Quilting Enthusiasts audience is aquiltinglife.com.

Website Composition Index
aquiltinglife.com 2.97% 123.01x
americanquilter.com 1.28% 120.96x
allpeoplequilt.com 7.19% 117.56x
fatquartershop.com 6.48% 117.26x
jacquelynnesteves.com 1.30% 115.65x
keepsakequilting.com 3.32% 113.33x
modabakeshop.com 1.87% 113.28x
modafabrics.com 1.27% 110.86x
patchworkposse.com 4.53% 110.59x
diaryofaquilter.com 5.43% 108.98x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Web attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quilting Enthusiasts audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 12.79% 46.72x
Sewing, Embroidery & Fabrics 21.98% 40.83x
Decoration & Fabric 0.10% 29.33x
Arts & Crafts 1.47% 25.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 23.80x
Comedy Content 1.01% 23.25x
Scrapbooking & Home Art Projects 8.72% 22.67x
Knitting & Crochet 15.68% 21.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.47% 20.70x
Coupons & Family 9.99% 19.36x
Composition Percentage: The overlap percentage between the Quilting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Quilting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quilting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female