RV OWNERS AND UPGRADERS

Audience Size: 3.3 Million Devices

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Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest	Composition	Index
RV Shoppers	55.34%	29.65x
Airstream Enthusiasts	48.50%	26.87x
Camping Enthusiasts	50.33%	25.92x
Truck Shoppers	35.25%	18.74x
Xtreme Sports Fans	33.03%	18.42x
Jeep Vehicle Shoppers	32.17%	17.99x
Commercial Vehicles Shoppers	35.67%	17.26x
Quads and ATV Enthusiasts	34.62%	17.03x
Outdoors Enthusiasts	34.37%	17.00x
Tiny Home Researchers	30.62%	16.91x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location	Composition	Index
Carhartt	0.22%	1.46x
Belk	0.02%	1.35x
Lorna Jane	0.00%	1.13x
Columbia	0.01%	1.12x
Lane Bryant	0.03%	0.94x
Dressbarn	0.03%	0.93x
Eddie Bauer	0.01%	0.88x
LL Bean	0.00%	0.86x
REI	0.01%	0.78x
Chicos	0.03%	0.78x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is technorv.com.

Website	Composition	Index
technorv.com	0.30%	88.97x
bestconverter.com	0.25%	88.40x
fiberglassrv.com	1.13%	86.65x
rvwithtito.com	0.29%	86.29x
thetouringcamper.com	0.51%	85.47x
weiscrafttrailers.com	0.18%	85.03x
camperpartsworld.com	1.61%	84.64x
motorhome.com	0.78%	84.23x
thepopupprincess.com	1.47%	84.13x
fulltime-rving.com	0.31%	83.97x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity	Composition	Index
Recreational Vehicles	41.54%	27.43x
Rural Living	0.33%	20.70x
Survival Guides	0.91%	19.07x
Home Improvement Contractor	4.64%	18.25x
Trucking	14.67%	15.75x
Comedy Content	0.82%	15.23x
Auto Body Upkeep & Repair Researchers	6.77%	14.93x
Motorcycles & Snowmobiles	5.06%	14.85x
Power Tools	7.58%	14.31x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.17%	14.24x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age and income brackets.

Age

65+

Income

$50,000-$74,999