Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3.2 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 57.04% 31.94x
Airstream Enthusiasts 47.45% 31.82x
Camping Enthusiasts 48.77% 29.26x
Power Tools Shoppers 37.57% 23.34x
Product Manuals Researchers 36.93% 23.00x
Xtreme Sports Fans 36.67% 21.60x
Jeep Vehicle Shoppers 33.65% 20.91x
Truck Shoppers 39.22% 20.29x
Home Exterior Design Enthusiasts 29.34% 20.18x
Commercial Vehicles Shoppers 32.39% 20.04x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.37x
Express Outlets 0.01% 1.28x
Chicos 0.04% 1.03x
Dressbarn 0.04% 1.01x
Belk 0.01% 0.98x
REI 0.02% 0.95x
Mens Wearhouse 0.21% 0.91x
Jos A. Bank Clothiers 0.13% 0.86x
Lane Bryant 0.04% 0.84x
Gymboree 0.02% 0.83x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is camperpartsworld.com.

Website Composition Index
camperpartsworld.com 1.21% 53.81x
fiberglassrv.com 1.12% 52.74x
passportamerica.com 1.18% 51.40x
everything-about-rving.com 5.54% 50.88x
thepopupprincess.com 1.16% 50.73x
airforums.com 1.45% 50.42x
campingworld.com 7.10% 50.17x
pplmotorhomes.com 9.68% 50.16x
doityourselfrv.com 5.51% 46.38x
rvguide.com 2.84% 46.14x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 37.34% 31.77x
Rural Living 0.31% 25.33x
Survival Guides 0.85% 23.36x
Home Improvement Contractor 3.37% 22.86x
Auto Body Upkeep & Repair Researchers 6.78% 18.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 18.24x
Trucking 14.82% 17.96x
Motorcycles & Snowmobiles 6.12% 17.83x
Power Tools 7.29% 17.74x
Comedy Content 0.87% 17.21x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female