Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3.9 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 58.69% 35.02x
Airstream Enthusiasts 57.08% 33.80x
Camping Enthusiasts 47.09% 30.51x
Product Manuals Researchers 42.08% 28.19x
Power Tools Shoppers 43.41% 27.31x
Home Exterior Design Enthusiasts 34.36% 26.17x
Xtreme Sports Fans 45.40% 26.13x
Truck Shoppers 42.05% 25.20x
DIYers 36.52% 25.20x
Diesel Vehicle Shoppers 43.53% 24.82x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.75x
Old Navy 0.01% 1.12x
Mens Wearhouse 0.01% 0.60x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 6.28% 55.41x
everything-about-rving.com 4.05% 53.06x
rvupgradestore.com 2.85% 50.72x
thepopupprincess.com 1.10% 49.84x
rvautoparts.com 3.83% 49.41x
fiberglassrv.com 1.79% 48.78x
rvpartscountry.com 2.09% 46.99x
airforums.com 2.84% 46.97x
jaycoowners.com 2.10% 46.07x
popupportal.com 2.19% 44.07x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 26.35% 30.17x
Texas Off-Roading 0.12% 23.24x
Rural Living 0.04% 23.10x
Trucking 9.67% 22.48x
Auto Body Upkeep & Repair Researchers 3.50% 21.35x
Survival Guides 0.36% 21.02x
Home Improvement Contractor 0.16% 20.53x
Power Tools 4.59% 20.34x
Yard Structures 2.41% 20.21x
Car Keys, Locks & Remotes 5.59% 19.05x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male