Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 4.1 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 59.03% 40.22x
Airstream Enthusiasts 55.31% 39.90x
Camping Enthusiasts 47.25% 36.54x
Product Manuals Researchers 42.24% 32.22x
Power Tools Shoppers 42.23% 32.13x
Xtreme Sports Fans 43.36% 30.26x
Home Exterior Design Enthusiasts 34.80% 29.54x
Truck Shoppers 43.39% 28.87x
DIYers 38.81% 28.76x
Jeep Vehicle Shoppers 40.18% 28.65x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.70x
REI 0.01% 1.23x
Chicos 0.04% 1.13x
Buckle 0.04% 1.11x
Lane Bryant 0.03% 1.00x
Dressbarn 0.02% 0.98x
White House Black Market 0.04% 0.95x
Talbots 0.02% 0.93x
Eddie Bauer 0.01% 0.91x
Mens Wearhouse 0.04% 0.88x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is campingworld.com.

Website Composition Index
campingworld.com 1.94% 66.13x
pplmotorhomes.com 8.78% 64.39x
thepopupprincess.com 1.20% 62.14x
everything-about-rving.com 5.25% 62.11x
fiberglassrv.com 1.52% 60.48x
airforums.com 2.47% 57.98x
rvupgradestore.com 3.97% 57.20x
jaycoowners.com 1.64% 55.93x
rvguide.com 2.19% 55.35x
popupportal.com 2.23% 54.52x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 27.63% 28.89x
Rural Living 0.15% 27.62x
Survival Guides 0.37% 25.26x
Home Improvement Contractor 1.15% 24.12x
Trucking 10.87% 20.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 19.75x
Auto Body Upkeep & Repair Researchers 4.26% 19.34x
Texas Off-Roading 0.13% 18.69x
Comedy Content 0.55% 18.52x
Power Tools 5.28% 18.39x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male