Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 2.6 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 61.90% 41.13x
RV Shoppers 56.93% 35.35x
Camping Enthusiasts 44.33% 34.84x
Xtreme Sports Fans 41.90% 27.08x
Home Exterior Design Enthusiasts 25.96% 26.17x
Getting Off the Grid Travelers 31.33% 24.02x
Archery Enthusiasts 30.73% 23.46x
Survivalist Enthusiasts 28.92% 23.33x
Beach House Second Home Owners 20.58% 23.27x
Power Tools Shoppers 32.14% 22.68x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.43x
Maurices 0.05% 1.32x
Talbots 0.01% 1.12x
Mens Wearhouse 0.03% 1.04x
Zumiez 0.02% 1.00x
American Eagle Outfitters 0.02% 0.99x
Dressbarn 0.02% 0.92x
Aeropostale 0.02% 0.90x
Lane Bryant 0.02% 0.90x
Express 0.02% 0.87x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is thepopupprincess.com.

Website Composition Index
thepopupprincess.com 1.42% 58.25x
fiberglassrv.com 3.37% 57.60x
airforums.com 5.00% 56.72x
jaycoowners.com 6.34% 53.62x
rvguide.com 5.92% 53.61x
motorhome.com 2.14% 53.30x
popupportal.com 3.32% 48.42x
rvinsider.com 4.57% 47.95x
doityourselfrv.com 7.72% 47.82x
rvt.com 16.66% 47.58x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 32.26% 28.15x
Yard Structures 0.05% 26.22x
Auto Body Upkeep & Repair Researchers 0.35% 21.64x
Amateur Radios 0.08% 21.26x
Survival Guides 0.20% 21.05x
Trucking 4.01% 20.42x
Sports - Golf, Hunting, Fishing 0.07% 19.13x
Trucks 0.23% 19.04x
Car Keys, Locks & Remotes 0.19% 18.53x
Machines & Industrial Supplies 0.20% 16.90x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male