RV OWNERS AND UPGRADERS

Audience Size: 2.9 Million Devices

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Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest	Composition	Index
Airstream Enthusiasts	52.86%	38.17x
RV Shoppers	60.49%	37.39x
Camping Enthusiasts	50.17%	33.31x
Product Manuals Researchers	37.53%	26.74x
Power Tools Shoppers	38.01%	26.45x
Xtreme Sports Fans	36.66%	26.28x
Diesel Vehicle Shoppers	39.58%	25.44x
Truck Shoppers	39.14%	24.59x
Jeep Vehicle Shoppers	36.64%	23.79x
Automotive Service Professionals	31.77%	23.64x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is REI.

Location	Composition	Index
REI	0.02%	1.27x
Buckle	0.19%	1.24x
Belk	0.01%	1.20x
Mens Wearhouse	0.47%	1.09x
Chicos	0.07%	1.03x
Eddie Bauer	0.03%	1.01x
Jos A. Bank Clothiers	0.25%	0.95x
White House Black Market	0.17%	0.87x
Talbots	0.04%	0.87x
Johnston and Murphy	0.10%	0.85x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is passportamerica.com.

Website	Composition	Index
passportamerica.com	1.02%	57.13x
camperpartsworld.com	1.21%	56.59x
fiberglassrv.com	1.66%	54.75x
campingworld.com	5.54%	52.69x
pplmotorhomes.com	13.39%	51.24x
airforums.com	2.24%	51.21x
thepopupprincess.com	1.93%	50.44x
everything-about-rving.com	8.36%	49.90x
rvguide.com	3.43%	48.75x
trailerlife.com	1.18%	46.57x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity	Composition	Index
Recreational Vehicles	40.43%	29.78x
Rural Living	0.31%	25.24x
Survival Guides	0.93%	22.79x
Home Improvement Contractor	2.97%	21.78x
Power Tools	6.79%	18.97x
Handyman Tools	0.05%	18.28x
Trucking	15.22%	18.22x
Auto Body Upkeep & Repair Researchers	6.51%	18.14x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.27%	17.80x
Texas Off-Roading	0.20%	17.14x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male