Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 2.9 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 52.56% 69.40x
RV Shoppers 60.07% 69.28x
Camping Enthusiasts 49.42% 61.31x
Product Manuals Researchers 34.87% 43.53x
Power Tools Shoppers 34.66% 43.25x
Xtreme Sports Fans 35.38% 41.65x
Diesel Vehicle Shoppers 38.71% 41.38x
Truck Shoppers 37.62% 40.89x
Jeep Vehicle Shoppers 34.02% 39.09x
Automotive Service Professionals 28.89% 38.33x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Buckle.

Location Composition Index
Buckle 0.23% 1.23x
REI 0.02% 1.21x
Mens Wearhouse 0.46% 1.09x
Jos A. Bank Clothiers 0.27% 1.06x
Belk 0.01% 1.02x
Lane Bryant 0.05% 1.00x
Eddie Bauer 0.03% 0.99x
The North Face 0.02% 0.99x
Dressbarn 0.05% 0.98x
White House Black Market 0.22% 0.92x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is passportamerica.com.

Website Composition Index
passportamerica.com 1.03% 101.20x
camperpartsworld.com 1.50% 97.97x
campingworld.com 6.14% 91.59x
fiberglassrv.com 2.28% 89.01x
pplmotorhomes.com 16.44% 83.38x
everything-about-rving.com 10.53% 82.48x
thepopupprincess.com 2.59% 81.90x
popupexplorer.com 1.29% 81.57x
thetouringcamper.com 1.03% 81.57x
airforums.com 3.25% 81.30x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 48.58% 39.20x
Rural Living 0.32% 34.18x
Survival Guides 0.84% 32.98x
Home Improvement Contractor 2.96% 29.44x
Handyman Tools 0.05% 25.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 24.23x
Trucking 17.09% 23.84x
Auto Body Upkeep & Repair Researchers 7.16% 23.68x
Power Tools 7.81% 22.95x
Motorcycles & Snowmobiles 10.63% 22.14x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male