Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 1.5 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 57.13% 48.97x
Commercial Vehicles Shoppers 56.15% 45.48x
Camping Enthusiasts 35.02% 40.75x
RV Shoppers 52.79% 38.12x
Home Exterior Design Enthusiasts 12.30% 28.03x
Xtreme Sports Fans 37.04% 26.66x
Survivalist Enthusiasts 19.36% 24.64x
Beach House Second Home Owners 8.22% 23.66x
Aftermarket Accessories Shoppers 30.00% 23.42x
Home and Garden TV Fans 7.96% 23.30x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.37x
Buckle 0.02% 1.26x
Maurices 0.04% 1.23x
LOFT 0.01% 1.14x
Journeys 0.03% 1.09x
White House Black Market 0.01% 1.08x
Mens Wearhouse 0.01% 1.04x
Chicos 0.01% 1.01x
Express 0.02% 0.93x
Old Navy 0.02% 0.90x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is airforums.com.

Website Composition Index
airforums.com 4.53% 72.61x
fiberglassrv.com 2.60% 69.50x
jaycoowners.com 5.93% 67.03x
rvt.com 13.72% 62.06x
doityourselfrv.com 5.84% 58.65x
rvinsider.com 4.95% 58.41x
popupportal.com 3.23% 51.25x
mhsrv.com 4.03% 50.69x
thorforums.com 1.31% 48.12x
smartrvguide.com 9.19% 46.59x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 29.65% 31.07x
Survival Guides 0.13% 25.91x
Car Keys, Locks & Remotes 0.08% 22.46x
Trucking 1.60% 20.54x
Telescopes 0.09% 18.25x
Motorcycles & Snowmobiles 14.04% 17.87x
Sports - Golf, Hunting, Fishing 0.07% 17.37x
All-Terrain Vehicles 7.63% 15.72x
Power Tools 0.78% 15.12x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 15.05x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male