Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3.6 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 56.42% 34.98x
Airstream Enthusiasts 56.90% 33.83x
Camping Enthusiasts 45.28% 30.23x
Product Manuals Researchers 40.84% 26.84x
Power Tools Shoppers 42.09% 25.70x
Home Exterior Design Enthusiasts 33.74% 25.39x
Xtreme Sports Fans 44.09% 25.24x
Truck Shoppers 42.80% 23.98x
DIYers 35.14% 23.62x
Diesel Vehicle Shoppers 43.23% 23.53x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Maurices.

Location Composition Index
Maurices 0.03% 1.76x
Carhartt 0.27% 1.57x
The Childrens Place 0.01% 0.98x
Victoria's Secret 0.01% 0.98x
Mens Wearhouse 0.01% 0.94x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 4.44% 56.71x
everything-about-rving.com 3.17% 54.81x
rvupgradestore.com 2.01% 52.90x
rvautoparts.com 2.84% 51.97x
fiberglassrv.com 2.11% 50.12x
rvpartscountry.com 1.50% 49.35x
airforums.com 3.24% 48.00x
thepopupprincess.com 1.44% 47.52x
jaycoowners.com 2.83% 46.09x
rvuniverse.com 1.12% 43.07x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 28.30% 27.72x
Texas Off-Roading 0.09% 24.43x
Environmentally Friendly Cars 0.03% 22.85x
Rural Living 0.04% 22.50x
Home Improvement Contractor 0.10% 22.01x
Trucking 8.76% 21.96x
Auto Body Upkeep & Repair Researchers 2.93% 21.21x
Yard Structures 1.92% 20.85x
Auctions & Repossessions 0.78% 20.08x
Survival Guides 0.37% 19.99x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male