Explore the RV Owners and Upgraders Audience
Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the RV Owners and Upgraders audience.
INTERESTS
The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.
| Interest | Composition | Index |
| Airstream Enthusiasts | 52.56% | 69.40x |
| RV Shoppers | 60.07% | 69.28x |
| Camping Enthusiasts | 49.42% | 61.31x |
| Product Manuals Researchers | 34.87% | 43.53x |
| Power Tools Shoppers | 34.66% | 43.25x |
| Xtreme Sports Fans | 35.38% | 41.65x |
| Diesel Vehicle Shoppers | 38.71% | 41.38x |
| Truck Shoppers | 37.62% | 40.89x |
| Jeep Vehicle Shoppers | 34.02% | 39.09x |
| Automotive Service Professionals | 28.89% | 38.33x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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APPAREL RETAILERS
The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.23% | 1.23x |
| REI | 0.02% | 1.21x |
| Mens Wearhouse | 0.46% | 1.09x |
| Jos A. Bank Clothiers | 0.27% | 1.06x |
| Belk | 0.01% | 1.02x |
| Lane Bryant | 0.05% | 1.00x |
| Eddie Bauer | 0.03% | 0.99x |
| The North Face | 0.02% | 0.99x |
| Dressbarn | 0.05% | 0.98x |
| White House Black Market | 0.22% | 0.92x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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WEBSITES
The RV Owners and Upgraders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the RV Owners and Upgraders audience is passportamerica.com.
| Website | Composition | Index |
| passportamerica.com | 1.03% | 101.20x |
| camperpartsworld.com | 1.50% | 97.97x |
| campingworld.com | 6.14% | 91.59x |
| fiberglassrv.com | 2.28% | 89.01x |
| pplmotorhomes.com | 16.44% | 83.38x |
| everything-about-rving.com | 10.53% | 82.48x |
| thepopupprincess.com | 2.59% | 81.90x |
| popupexplorer.com | 1.29% | 81.57x |
| thetouringcamper.com | 1.03% | 81.57x |
| airforums.com | 3.25% | 81.30x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 48.58% | 39.20x |
| Rural Living | 0.32% | 34.18x |
| Survival Guides | 0.84% | 32.98x |
| Home Improvement Contractor | 2.96% | 29.44x |
| Handyman Tools | 0.05% | 25.00x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.33% | 24.23x |
| Trucking | 17.09% | 23.84x |
| Auto Body Upkeep & Repair Researchers | 7.16% | 23.68x |
| Power Tools | 7.81% | 22.95x |
| Motorcycles & Snowmobiles | 10.63% | 22.14x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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DEMOGRAPHICS
The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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