Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 1.9 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 56.56% 46.86x
Commercial Vehicles Shoppers 53.94% 43.50x
Camping Enthusiasts 37.54% 39.47x
RV Shoppers 53.33% 37.79x
Home Exterior Design Enthusiasts 17.66% 27.11x
Xtreme Sports Fans 37.39% 26.65x
Beach House Second Home Owners 12.76% 25.17x
Aftermarket Accessories Shoppers 27.50% 24.76x
Survivalist Enthusiasts 22.92% 24.39x
Getting Off the Grid Travelers 24.13% 24.16x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.49x
Michael Kors 0.01% 1.48x
Maurices 0.04% 1.36x
Carhartt 0.21% 1.30x
LOFT 0.01% 1.08x
Zumiez 0.01% 1.07x
Gap 0.01% 1.06x
Banana Republic 0.01% 1.02x
Lane Bryant 0.01% 1.02x
Chicos 0.01% 1.00x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is airforums.com.

Website Composition Index
airforums.com 4.73% 62.74x
thepopupprincess.com 1.04% 62.03x
fiberglassrv.com 2.90% 61.71x
motorhome.com 1.02% 60.02x
rvguide.com 5.90% 59.69x
jaycoowners.com 6.10% 58.99x
rvt.com 14.92% 53.56x
rvinsider.com 4.35% 52.03x
doityourselfrv.com 6.62% 51.53x
popupportal.com 3.00% 46.27x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 29.05% 32.09x
Survival Guides 0.22% 28.61x
Trucking 2.25% 20.47x
Auto Body Upkeep & Repair Researchers 0.16% 18.84x
Trucks 0.06% 18.23x
Assorted Topics (Power Trains, Drones, Web Design) 0.19% 18.12x
Motorcycles & Snowmobiles 14.55% 18.05x
Power Tools 1.23% 16.86x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 16.80x
All-Terrain Vehicles 9.44% 15.90x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male