Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 59.88% 38.70x
RV Shoppers 57.58% 35.53x
Camping Enthusiasts 45.66% 33.50x
Xtreme Sports Fans 47.41% 29.26x
Home Exterior Design Enthusiasts 33.27% 29.19x
Product Manuals Researchers 37.92% 28.56x
Power Tools Shoppers 40.92% 27.70x
DIYers 33.40% 26.82x
Getting Off the Grid Travelers 36.18% 26.82x
Truck Shoppers 42.61% 26.78x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.55x
Maurices 0.03% 1.52x
Buckle 0.01% 1.22x
Chicos 0.01% 1.19x
Mens Wearhouse 0.01% 1.05x
The Childrens Place 0.01% 1.00x
Express 0.01% 0.90x
Old Navy 0.02% 0.89x
Victoria's Secret 0.01% 0.87x
Journeys 0.01% 0.83x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 1.74% 62.62x
everything-about-rving.com 1.54% 60.97x
rvautoparts.com 1.32% 59.67x
fiberglassrv.com 1.92% 55.61x
thepopupprincess.com 1.37% 54.83x
airforums.com 3.05% 53.66x
jaycoowners.com 3.23% 51.98x
popupportal.com 2.65% 47.56x
rvguide.com 4.05% 46.85x
motorhome.com 2.74% 46.34x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 26.48% 25.80x
Yard Structures 0.78% 21.57x
Auctions & Repossessions 0.37% 20.74x
Car Keys, Locks & Remotes 1.93% 20.63x
Auto Body Upkeep & Repair Researchers 1.40% 20.60x
Trucking 6.18% 20.31x
Machines & Industrial Supplies 1.06% 19.29x
Amateur Radios 0.98% 19.26x
Survival Guides 0.24% 18.84x
Garden Power Equipment 4.40% 18.76x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male