Explore the RV Owners and Upgraders Audience
Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the RV Owners and Upgraders audience.
INTERESTS
The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.
| Interest | Composition | Index |
| Airstream Enthusiasts | 57.13% | 48.97x |
| Commercial Vehicles Shoppers | 56.15% | 45.48x |
| Camping Enthusiasts | 35.02% | 40.75x |
| RV Shoppers | 52.79% | 38.12x |
| Home Exterior Design Enthusiasts | 12.30% | 28.03x |
| Xtreme Sports Fans | 37.04% | 26.66x |
| Survivalist Enthusiasts | 19.36% | 24.64x |
| Beach House Second Home Owners | 8.22% | 23.66x |
| Aftermarket Accessories Shoppers | 30.00% | 23.42x |
| Home and Garden TV Fans | 7.96% | 23.30x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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APPAREL RETAILERS
The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.37x |
| Buckle | 0.02% | 1.26x |
| Maurices | 0.04% | 1.23x |
| LOFT | 0.01% | 1.14x |
| Journeys | 0.03% | 1.09x |
| White House Black Market | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 1.04x |
| Chicos | 0.01% | 1.01x |
| Express | 0.02% | 0.93x |
| Old Navy | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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WEBSITES
The RV Owners and Upgraders audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the RV Owners and Upgraders audience is airforums.com.
| Website | Composition | Index |
| airforums.com | 4.53% | 72.61x |
| fiberglassrv.com | 2.60% | 69.50x |
| jaycoowners.com | 5.93% | 67.03x |
| rvt.com | 13.72% | 62.06x |
| doityourselfrv.com | 5.84% | 58.65x |
| rvinsider.com | 4.95% | 58.41x |
| popupportal.com | 3.23% | 51.25x |
| mhsrv.com | 4.03% | 50.69x |
| thorforums.com | 1.31% | 48.12x |
| smartrvguide.com | 9.19% | 46.59x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 29.65% | 31.07x |
| Survival Guides | 0.13% | 25.91x |
| Car Keys, Locks & Remotes | 0.08% | 22.46x |
| Trucking | 1.60% | 20.54x |
| Telescopes | 0.09% | 18.25x |
| Motorcycles & Snowmobiles | 14.04% | 17.87x |
| Sports - Golf, Hunting, Fishing | 0.07% | 17.37x |
| All-Terrain Vehicles | 7.63% | 15.72x |
| Power Tools | 0.78% | 15.12x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.09% | 15.05x |
Composition Percentage:
The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
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DEMOGRAPHICS
The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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