Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3.1 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 55.53% 33.13x
Airstream Enthusiasts 47.90% 30.54x
Camping Enthusiasts 50.00% 28.67x
Power Tools Shoppers 34.21% 22.20x
Product Manuals Researchers 35.83% 21.29x
Truck Shoppers 36.48% 20.75x
Jeep Vehicle Shoppers 31.85% 20.52x
Xtreme Sports Fans 35.34% 20.02x
Commercial Vehicles Shoppers 33.75% 19.17x
Quads and ATV Enthusiasts 35.44% 19.04x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.45x
Belk 0.02% 1.23x
Eddie Bauer 0.01% 0.96x
Gymboree 0.03% 0.90x
Chicos 0.04% 0.89x
REI 0.01% 0.87x
LL Bean 0.00% 0.85x
Lane Bryant 0.03% 0.83x
Express Outlets 0.00% 0.82x
Old Navy 0.04% 0.79x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is fiberglassrv.com.

Website Composition Index
fiberglassrv.com 1.26% 102.83x
camperpartsworld.com 1.65% 102.63x
thepopupprincess.com 1.51% 99.83x
airforums.com 1.62% 96.41x
everything-about-rving.com 7.24% 96.28x
passportamerica.com 1.56% 95.39x
campingworld.com 10.22% 94.70x
pplmotorhomes.com 11.66% 94.35x
doityourselfrv.com 6.62% 90.61x
rvupgradestore.com 5.73% 90.21x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 40.99% 29.59x
Rural Living 0.38% 22.56x
Survival Guides 0.96% 20.51x
Home Improvement Contractor 4.35% 19.98x
Trucking 15.49% 16.70x
Motorcycles & Snowmobiles 5.76% 16.28x
Auto Body Upkeep & Repair Researchers 7.10% 16.24x
Comedy Content 0.87% 15.89x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.22% 15.85x
Power Tools 7.99% 15.79x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female