Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 4.2 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 55.58% 39.13x
RV Shoppers 60.73% 38.46x
Camping Enthusiasts 49.63% 34.91x
Product Manuals Researchers 41.92% 30.78x
Power Tools Shoppers 42.68% 30.51x
Xtreme Sports Fans 43.10% 29.01x
Home Exterior Design Enthusiasts 35.04% 27.76x
Truck Shoppers 44.18% 27.51x
DIYers 39.20% 27.43x
Jeep Vehicle Shoppers 41.02% 27.34x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Buckle.

Location Composition Index
Buckle 0.31% 1.38x
Belk 0.01% 1.22x
Mens Wearhouse 0.43% 1.15x
Jos A. Bank Clothiers 0.24% 1.09x
White House Black Market 0.31% 1.07x
Johnston and Murphy 0.46% 1.02x
REI 0.01% 0.97x
Dressbarn 0.03% 0.86x
Chicos 0.04% 0.83x
Talbots 0.03% 0.82x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is campingworld.com.

Website Composition Index
campingworld.com 2.60% 60.80x
pplmotorhomes.com 9.45% 58.74x
fiberglassrv.com 1.46% 57.06x
everything-about-rving.com 5.71% 56.51x
thepopupprincess.com 1.39% 56.14x
airforums.com 2.24% 55.16x
mhsrv.com 1.97% 54.28x
rvupgradestore.com 4.21% 52.94x
jaycoowners.com 1.28% 52.68x
rvguide.com 2.38% 50.69x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 29.68% 27.00x
Rural Living 0.17% 25.02x
Survival Guides 0.44% 24.00x
Home Improvement Contractor 1.46% 22.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 19.16x
Trucking 11.47% 19.06x
Auto Body Upkeep & Repair Researchers 4.55% 18.56x
Handyman Tools 0.03% 18.52x
Power Tools 5.36% 18.25x
Comedy Content 0.59% 17.68x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male