RV OWNERS AND UPGRADERS

Audience Size: 2.2 Million Devices

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Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest	Composition	Index
Airstream Enthusiasts	58.64%	30.80x
RV Shoppers	57.26%	30.17x
Camping Enthusiasts	45.99%	27.01x
Xtreme Sports Fans	43.99%	22.54x
Product Manuals Researchers	37.83%	22.50x
Home Exterior Design Enthusiasts	33.95%	21.59x
Power Tools Shoppers	39.68%	21.58x
Truck Shoppers	41.36%	21.44x
Diesel Vehicle Shoppers	41.92%	20.71x
DIYers	34.08%	20.37x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location	Composition	Index
Carhartt	0.26%	1.46x
Mens Wearhouse	0.02%	1.28x
Maurices	0.02%	1.19x
LOFT	0.01%	1.11x
White House Black Market	0.01%	1.03x
Dressbarn	0.01%	0.99x
Old Navy	0.02%	0.86x
Chicos	0.01%	0.86x
Journeys	0.01%	0.82x
The Childrens Place	0.01%	0.76x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website	Composition	Index
pplmotorhomes.com	2.96%	53.53x
everything-about-rving.com	2.55%	51.01x
rvautoparts.com	2.13%	49.90x
rvupgradestore.com	1.35%	49.60x
rvpartscountry.com	1.02%	47.24x
fiberglassrv.com	2.33%	46.30x
airforums.com	3.67%	44.74x
thepopupprincess.com	1.82%	43.47x
jaycoowners.com	3.67%	43.10x
thoroughbreddiesel.com	1.35%	41.61x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Texas Off-Roading.

Content Affinity	Composition	Index
Texas Off-Roading	0.07%	27.22x
Recreational Vehicles	32.09%	22.99x
Trucking	7.96%	18.74x
Yard Structures	1.40%	18.24x
Auctions & Repossessions	0.57%	17.90x
Auto Body Upkeep & Repair Researchers	2.21%	17.49x
Survival Guides	0.34%	17.29x
Machines & Industrial Supplies	1.69%	17.16x
Car Keys, Locks & Remotes	3.13%	17.05x
Trucks	2.00%	16.42x

Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.

Index: A comparison of the RV Owners and Upgraders audience to the internet population.

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male