Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 2.8 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 60.51% 39.94x
RV Shoppers 56.13% 36.00x
Camping Enthusiasts 43.99% 34.46x
Home Exterior Design Enthusiasts 30.91% 29.29x
Xtreme Sports Fans 44.71% 29.06x
Product Manuals Researchers 36.37% 27.27x
Survivalist Enthusiasts 32.08% 26.64x
Power Tools Shoppers 38.92% 26.31x
DIYers 30.96% 26.10x
Getting Off the Grid Travelers 33.75% 25.92x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.52x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 1.07% 67.89x
thepopupprincess.com 1.21% 60.12x
fiberglassrv.com 2.20% 58.60x
airforums.com 3.50% 55.47x
jaycoowners.com 3.56% 53.60x
rvguide.com 4.28% 50.94x
popupportal.com 2.42% 50.38x
dishformyrv.com 1.36% 48.12x
motorhome.com 2.81% 47.79x
rvt.com 14.37% 46.10x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 27.73% 30.14x
Auctions & Repossessions 0.26% 26.34x
Auto Body Upkeep & Repair Researchers 1.05% 24.78x
Yard Structures 0.48% 24.06x
General Interest 0.05% 23.58x
Car Keys, Locks & Remotes 1.26% 23.44x
Survival Guides 0.27% 23.42x
Telescopes 0.26% 23.20x
Amateur Radios 0.65% 23.04x
Machines & Industrial Supplies 0.76% 21.96x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male