Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 4.1 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is RV Shoppers.

Interest Composition Index
RV Shoppers 61.02% 35.29x
Airstream Enthusiasts 57.50% 34.49x
Camping Enthusiasts 51.09% 30.76x
Product Manuals Researchers 43.63% 28.14x
Power Tools Shoppers 44.30% 27.58x
Xtreme Sports Fans 46.34% 26.14x
Truck Shoppers 43.82% 25.38x
Home Exterior Design Enthusiasts 37.03% 25.28x
Diesel Vehicle Shoppers 45.15% 24.91x
DIYers 40.17% 24.75x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Carhartt.

Location Composition Index
Carhartt 0.44% 1.63x
REI 0.01% 1.38x
Belk 0.01% 1.36x
Dressbarn 0.03% 1.20x
Lane Bryant 0.03% 1.02x
Chicos 0.04% 1.02x
Buckle 0.05% 1.00x
Talbots 0.03% 0.99x
Eddie Bauer 0.02% 0.94x
Mens Wearhouse 0.05% 0.93x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 8.23% 56.19x
campingworld.com 1.77% 55.97x
everything-about-rving.com 5.03% 53.66x
thepopupprincess.com 1.13% 52.78x
fiberglassrv.com 1.59% 50.91x
rvupgradestore.com 3.74% 50.39x
airforums.com 2.57% 48.78x
rvautoparts.com 4.82% 47.81x
jaycoowners.com 1.76% 47.58x
popupportal.com 2.20% 46.40x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 28.25% 28.39x
Rural Living 0.15% 26.52x
Survival Guides 0.38% 23.53x
Home Improvement Contractor 1.01% 23.33x
Trucking 11.30% 20.03x
Auto Body Upkeep & Repair Researchers 4.38% 18.85x
Handyman Tools 0.02% 18.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.44x
Texas Off-Roading 0.13% 18.34x
Power Tools 5.48% 18.05x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male