Dstillery Audiences

RV OWNERS AND UPGRADERS

Audience Size: 3.2 Million Devices

Explore the RV Owners and Upgraders Audience

Below you'll find more information about the RV Owners and Upgraders audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the RV Owners and Upgraders audience.

Dstillery Crafted Audiences

INTERESTS

The RV Owners and Upgraders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Owners and Upgraders audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 62.77% 35.95x
RV Shoppers 55.95% 32.62x
Camping Enthusiasts 43.89% 31.31x
Xtreme Sports Fans 42.78% 24.23x
Home Exterior Design Enthusiasts 28.06% 24.20x
Getting Off the Grid Travelers 32.01% 22.14x
Survivalist Enthusiasts 29.23% 21.84x
Power Tools Shoppers 33.55% 21.23x
Truck Shoppers 36.55% 21.12x
Archery Enthusiasts 33.55% 21.12x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Interest attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Owners and Upgraders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Owners and Upgraders audience is Maurices.

Location Composition Index
Maurices 0.04% 1.46x
Carhartt 0.26% 1.35x
White House Black Market 0.02% 1.10x
Hollister 0.01% 1.05x
LOFT 0.02% 1.04x
Gymboree 0.01% 1.03x
Buckle 0.02% 0.99x
Lane Bryant 0.02% 0.98x
Victoria's Secret 0.03% 0.97x
Zumiez 0.01% 0.96x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Location attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Owners and Upgraders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Owners and Upgraders audience is campingworld.com.

Website Composition Index
campingworld.com 1.08% 54.03x
fiberglassrv.com 2.98% 51.88x
thepopupprincess.com 1.38% 51.54x
airforums.com 4.57% 51.05x
jaycoowners.com 5.59% 48.09x
rvguide.com 5.66% 47.35x
motorhome.com 2.74% 46.09x
popupportal.com 3.03% 43.66x
doityourselfrv.com 8.01% 43.05x
rvinsider.com 3.71% 41.74x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Web attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Owners and Upgraders audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 32.99% 26.06x
Auctions & Repossessions 0.12% 23.59x
Car Keys, Locks & Remotes 0.49% 22.25x
Survival Guides 0.23% 21.38x
Hobby Drones & Remote-Controlled Cars 0.13% 21.21x
Yard Structures 0.17% 20.91x
Trucks 0.48% 20.17x
Auto Body Upkeep & Repair Researchers 0.49% 19.15x
Trucking 5.14% 18.82x
Telescopes 0.18% 18.09x
Composition Percentage: The overlap percentage between the RV Owners and Upgraders audience and the Content Affinity attribute.
Index: A comparison of the RV Owners and Upgraders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Owners and Upgraders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male