Explore the RV Shoppers Audience
Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the RV Shoppers audience.
INTERESTS
The RV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 51.86% | 34.89x |
| Airstream Enthusiasts | 50.16% | 32.95x |
| Camping Enthusiasts | 41.48% | 31.80x |
| Xtreme Sports Fans | 46.37% | 29.55x |
| Classic Car Shoppers | 39.90% | 25.09x |
| Jeep Vehicle Shoppers | 36.14% | 24.32x |
| Car Buyers | 31.83% | 24.26x |
| Truck Shoppers | 40.36% | 24.13x |
| In-Market Car Shoppers | 37.89% | 23.65x |
| Diesel Vehicle Shoppers | 40.23% | 23.65x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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APPAREL RETAILERS
The RV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.28x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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WEBSITES
The RV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the RV Shoppers audience is rvguide.com.
| Website | Composition | Index |
| rvguide.com | 4.74% | 49.21x |
| mhsrv.com | 4.32% | 43.51x |
| motorhome.com | 2.70% | 42.35x |
| keystoneforums.com | 1.71% | 42.06x |
| truckpaper.com | 1.59% | 41.44x |
| auctiontime.com | 1.27% | 39.97x |
| rvinsider.com | 2.41% | 39.67x |
| rvrepairclub.com | 2.06% | 39.39x |
| machinerytrader.com | 1.42% | 39.31x |
| rvt.com | 13.88% | 39.25x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 27.53% | 27.61x |
| Auctions & Repossessions | 0.21% | 26.14x |
| Yard Structures | 0.27% | 21.93x |
| Auto Body Upkeep & Repair Researchers | 0.71% | 21.41x |
| Car Keys, Locks & Remotes | 0.74% | 20.71x |
| Trucks | 0.71% | 20.63x |
| Trucking | 5.07% | 19.14x |
| Telescopes | 0.16% | 17.95x |
| All-Terrain Vehicles | 14.17% | 17.89x |
| Hobby Drones & Remote-Controlled Cars | 0.17% | 17.76x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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DEMOGRAPHICS
The RV Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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