Explore the RV Shoppers Audience
Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the RV Shoppers audience.
INTERESTS
The RV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 52.97% | 41.82x |
| Airstream Enthusiasts | 44.07% | 37.39x |
| Camping Enthusiasts | 45.05% | 36.07x |
| Xtreme Sports Fans | 42.94% | 32.86x |
| Commercial Vehicles Shoppers | 37.78% | 29.72x |
| Classic Car Shoppers | 41.96% | 29.31x |
| Truck Shoppers | 41.77% | 28.07x |
| Pontoon Boat Researchers | 36.15% | 28.01x |
| Diesel Vehicle Shoppers | 41.82% | 27.91x |
| Jeep Vehicle Shoppers | 39.25% | 27.42x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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APPAREL RETAILERS
The RV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the RV Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.33x |
| Buckle | 0.26% | 1.31x |
| REI | 0.02% | 1.12x |
| Mens Wearhouse | 0.47% | 1.11x |
| Express Outlets | 0.01% | 1.09x |
| Jos A. Bank Clothiers | 0.27% | 1.07x |
| Eddie Bauer | 0.03% | 1.05x |
| Lane Bryant | 0.05% | 1.02x |
| White House Black Market | 0.25% | 1.00x |
| Talbots | 0.05% | 0.99x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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WEBSITES
The RV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the RV Shoppers audience is terrytownrv.com.
| Website | Composition | Index |
| terrytownrv.com | 1.60% | 112.18x |
| motorhome.com | 1.00% | 109.05x |
| nationalrvdetroit.com | 1.06% | 105.50x |
| mhsrv.com | 5.56% | 104.82x |
| lakeshore-rv.com | 2.44% | 104.06x |
| camperfinds.com | 1.84% | 99.52x |
| rvguide.com | 4.90% | 99.41x |
| trailerlife.com | 1.39% | 99.06x |
| campingworld.com | 5.80% | 95.40x |
| camperpartsworld.com | 1.27% | 93.72x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 36.13% | 27.61x |
| Rural Living | 0.22% | 23.81x |
| Texas Off-Roading | 0.23% | 21.35x |
| Home Improvement Contractor | 2.14% | 20.97x |
| Recreational Motor Sport Enthusiasts | 4.62% | 17.75x |
| Trucking | 12.99% | 17.38x |
| Auto Body Upkeep & Repair Researchers | 5.41% | 17.23x |
| Motorcycles & Snowmobiles | 8.92% | 17.04x |
| All-Terrain Vehicles | 17.23% | 17.01x |
| Auto Tires & Parts Repair Researchers | 3.67% | 16.47x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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DEMOGRAPHICS
The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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