Dstillery Audiences

RV SHOPPERS

Audience Size: 2.8 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 60.09% 33.06x
Camping Enthusiasts 52.22% 29.74x
Airstream Enthusiasts 45.62% 29.68x
Xtreme Sports Fans 42.92% 24.41x
Commercial Vehicles Shoppers 43.44% 24.36x
Truck Shoppers 39.00% 22.10x
Car Buyers 32.92% 21.73x
Jeep Vehicle Shoppers 34.38% 21.71x
Tractor Shoppers 39.02% 21.70x
Auto Repair Researchers 33.97% 21.60x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.48x
Eddie Bauer 0.02% 1.24x
Belk 0.02% 1.17x
LL Bean 0.00% 0.99x
Chicos 0.04% 0.98x
Express Outlets 0.00% 0.89x
Gymboree 0.03% 0.89x
Lane Bryant 0.03% 0.88x
Tommy Bahama 0.02% 0.83x
Old Navy 0.04% 0.79x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is arbogastrvs.com.

Website Composition Index
arbogastrvs.com 1.12% 117.89x
keystonerv.com 1.61% 113.48x
rvguide.com 4.20% 108.88x
johnsonrv.com 1.18% 107.89x
camperfinds.com 1.93% 106.92x
lci1.com 1.02% 103.53x
nationalrvdetroit.com 1.78% 98.08x
asrvs.com 1.04% 97.60x
mhsrv.com 7.86% 95.35x
rvrepairclub.com 2.41% 94.35x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 45.61% 32.86x
Texas Off-Roading 0.29% 22.52x
Rural Living 0.37% 22.46x
Home Improvement Contractor 4.22% 19.56x
All-Terrain Vehicles 14.18% 18.36x
Motorcycles & Snowmobiles 6.48% 18.15x
Yard Structures 4.96% 17.40x
Recreational Motor Sport Enthusiasts 5.62% 17.34x
Trucking 15.68% 16.92x
Auctions & Repossessions 2.32% 16.60x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female