Dstillery Audiences

RV SHOPPERS

Audience Size: 5.1 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 56.26% 31.80x
Airstream Enthusiasts 50.25% 27.55x
Camping Enthusiasts 50.38% 26.80x
Xtreme Sports Fans 51.51% 26.72x
Classic Car Shoppers 46.68% 24.59x
Truck Shoppers 44.39% 24.36x
Tractor Shoppers 44.46% 24.14x
Diesel Vehicle Shoppers 44.98% 23.62x
Product Manuals Researchers 40.00% 23.44x
Pontoon Boat Researchers 41.32% 23.21x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.58x
Chicos 0.04% 1.15x
Buckle 0.04% 1.08x
Eddie Bauer 0.02% 1.05x
Dressbarn 0.02% 1.01x
Talbots 0.02% 0.97x
Lane Bryant 0.03% 0.94x
Mens Wearhouse 0.04% 0.91x
Journeys 0.06% 0.89x
Gymboree 0.03% 0.88x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is campingworld.com.

Website Composition Index
campingworld.com 1.76% 56.90x
rvguide.com 2.49% 55.38x
trailertraders.com 1.20% 54.01x
rvparkreviews.com 1.84% 53.02x
pplmotorhomes.com 7.76% 52.98x
mhsrv.com 3.04% 51.54x
rvupgradestore.com 3.72% 50.02x
everything-about-rving.com 4.48% 48.91x
jayco.com 1.00% 48.57x
rvpartscountry.com 2.65% 47.42x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 25.05% 25.78x
Rural Living 0.12% 23.38x
Texas Off-Roading 0.15% 22.02x
Home Improvement Contractor 0.71% 20.73x
Recreational Motor Sport Enthusiasts 3.23% 17.98x
Trucking 9.75% 17.94x
Discount Shopping 1.88% 17.08x
Auto Body Upkeep & Repair Researchers 3.76% 17.02x
Yard Structures 3.00% 16.83x
All-Terrain Vehicles 16.07% 16.68x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male