Explore the RV Shoppers Audience
Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the RV Shoppers audience.
INTERESTS
The RV Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 59.40% | 30.00x |
| Camping Enthusiasts | 51.93% | 27.66x |
| Airstream Enthusiasts | 45.84% | 26.47x |
| Xtreme Sports Fans | 40.09% | 22.31x |
| Commercial Vehicles Shoppers | 45.36% | 22.05x |
| Truck Shoppers | 37.26% | 20.13x |
| Tractor Shoppers | 37.47% | 19.59x |
| Car Buyers | 31.63% | 19.54x |
| Jeep Vehicle Shoppers | 34.04% | 19.45x |
| Quads and ATV Enthusiasts | 38.93% | 19.35x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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APPAREL RETAILERS
The RV Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.24% | 1.52x |
| Belk | 0.01% | 1.26x |
| Lane Bryant | 0.03% | 1.14x |
| Columbia | 0.01% | 1.03x |
| Chicos | 0.03% | 0.93x |
| Lorna Jane | 0.00% | 0.88x |
| Charlotte Russe | 0.01% | 0.88x |
| REI | 0.01% | 0.87x |
| Dressbarn | 0.03% | 0.86x |
| Old Navy | 0.04% | 0.83x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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WEBSITES
The RV Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the RV Shoppers audience is portersrvsales.com.
| Website | Composition | Index |
| portersrvsales.com | 0.04% | 97.83x |
| alliancecoach.com | 0.04% | 95.65x |
| rvcountry.com | 0.12% | 93.85x |
| centuryrv.com | 0.08% | 93.81x |
| southernrv.com | 0.12% | 93.77x |
| toyhaulerfinds.com | 0.29% | 93.66x |
| motorhomefinds.com | 0.81% | 93.00x |
| rvfinds.com | 0.05% | 92.62x |
| desertautoplex.com | 0.43% | 91.25x |
| arbogastrvs.com | 1.12% | 90.79x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 46.70% | 31.02x |
| Texas Off-Roading | 0.27% | 20.90x |
| Rural Living | 0.33% | 20.37x |
| All-Terrain Vehicles | 12.66% | 17.48x |
| Home Improvement Contractor | 4.39% | 17.48x |
| Motorcycles & Snowmobiles | 5.68% | 16.74x |
| Trucking | 14.83% | 15.97x |
| Yard Structures | 4.73% | 15.80x |
| Recreational Motor Sport Enthusiasts | 5.49% | 15.71x |
| Auctions & Repossessions | 2.16% | 15.12x |
Composition Percentage:
The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
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DEMOGRAPHICS
The RV Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999
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