Dstillery Audiences

RV SHOPPERS

Audience Size: 4.3 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 58.56% 40.22x
Camping Enthusiasts 47.75% 36.93x
Airstream Enthusiasts 50.19% 36.20x
Xtreme Sports Fans 49.36% 34.45x
Classic Car Shoppers 45.26% 31.39x
Truck Shoppers 45.14% 30.03x
Jeep Vehicle Shoppers 42.01% 29.95x
Product Manuals Researchers 38.94% 29.70x
Power Tools Shoppers 38.90% 29.60x
Pontoon Boat Researchers 42.50% 29.07x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.67x
Buckle 0.04% 1.13x
Talbots 0.02% 1.12x
Dressbarn 0.02% 1.06x
Chicos 0.03% 1.05x
Ralph Lauren 0.01% 0.97x
Lane Bryant 0.03% 0.95x
Zumiez 0.04% 0.92x
Eddie Bauer 0.01% 0.91x
White House Black Market 0.03% 0.90x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is campingworld.com.

Website Composition Index
campingworld.com 1.81% 57.67x
rvguide.com 2.30% 56.54x
trailertraders.com 1.18% 54.40x
rvparkreviews.com 1.86% 53.83x
mhsrv.com 2.68% 53.55x
pplmotorhomes.com 7.48% 53.15x
rvupgradestore.com 3.57% 49.81x
everything-about-rving.com 4.31% 49.13x
rvrepairclub.com 2.81% 47.29x
rvpartscountry.com 2.55% 47.14x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 28.57% 29.88x
Rural Living 0.15% 27.88x
Texas Off-Roading 0.17% 24.54x
Home Improvement Contractor 1.16% 24.20x
Recreational Motor Sport Enthusiasts 3.57% 20.41x
Trucking 10.62% 19.92x
Discount Shopping 2.63% 19.54x
All-Terrain Vehicles 16.55% 19.09x
Auto Body Upkeep & Repair Researchers 4.20% 19.08x
Yard Structures 3.49% 18.59x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male