Dstillery Audiences

RV SHOPPERS

Audience Size: 4.4 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 57.37% 38.46x
Airstream Enthusiasts 49.11% 34.58x
Camping Enthusiasts 48.62% 34.20x
Xtreme Sports Fans 48.29% 32.50x
Classic Car Shoppers 44.47% 29.58x
Jeep Vehicle Shoppers 42.17% 28.10x
Truck Shoppers 45.02% 28.04x
Product Manuals Researchers 37.91% 27.84x
Power Tools Shoppers 38.65% 27.63x
Diesel Vehicle Shoppers 45.74% 27.54x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Buckle.

Location Composition Index
Buckle 0.32% 1.43x
Mens Wearhouse 0.43% 1.16x
White House Black Market 0.32% 1.13x
Belk 0.01% 1.13x
Jos A. Bank Clothiers 0.24% 1.10x
Johnston and Murphy 0.45% 1.00x
Dressbarn 0.04% 0.93x
Lane Bryant 0.03% 0.88x
Chicos 0.04% 0.82x
Eddie Bauer 0.02% 0.79x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is mhsrv.com.

Website Composition Index
mhsrv.com 2.26% 60.06x
campingworld.com 2.48% 55.83x
rvguide.com 2.64% 55.74x
johnsonrv.com 1.07% 54.91x
rvparkreviews.com 2.47% 51.17x
pplmotorhomes.com 8.31% 51.05x
trailertraders.com 1.53% 50.36x
airstreamclassifieds.com 1.07% 49.76x
rvupgradestore.com 3.92% 49.09x
everything-about-rving.com 4.79% 47.07x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 29.35% 26.70x
Rural Living 0.17% 24.66x
Home Improvement Contractor 1.42% 21.71x
Texas Off-Roading 0.19% 21.51x
Recreational Motor Sport Enthusiasts 3.70% 18.84x
Trucking 10.91% 18.13x
Auto Body Upkeep & Repair Researchers 4.37% 17.84x
All-Terrain Vehicles 16.13% 17.49x
Auto Tires & Parts Repair Researchers 2.78% 17.37x
Discount Shopping 3.10% 16.93x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male