Dstillery Audiences

RV SHOPPERS

Audience Size: 2.3 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is Commercial Vehicles Shoppers.

Interest Composition Index
Commercial Vehicles Shoppers 51.88% 44.37x
RV Owners and Upgraders 43.83% 37.83x
Camping Enthusiasts 35.38% 37.51x
Airstream Enthusiasts 45.53% 36.69x
Xtreme Sports Fans 41.55% 28.57x
Aftermarket Accessories Shoppers 25.39% 24.09x
Classic Car Shoppers 33.17% 23.62x
Car Buyers 24.37% 23.56x
Truck Shoppers 35.36% 23.17x
In-Market Car Shoppers 32.69% 23.11x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.34x
Carhartt 0.24% 1.27x
Chicos 0.02% 1.17x
Lane Bryant 0.02% 1.05x
Mens Wearhouse 0.02% 0.95x
LOFT 0.01% 0.94x
Gymboree 0.01% 0.92x
American Eagle Outfitters 0.01% 0.88x
Old Navy 0.02% 0.87x
Banana Republic 0.01% 0.83x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is rvguide.com.

Website Composition Index
rvguide.com 6.23% 63.82x
rvusa.com 16.90% 53.03x
mhsrv.com 4.46% 51.71x
rvinsider.com 4.17% 51.31x
thorforums.com 1.54% 49.66x
rvrepairclub.com 2.52% 49.30x
rvt.com 13.51% 48.99x
keystoneforums.com 3.03% 46.81x
jaycoowners.com 4.57% 45.46x
trailerlife.com 1.60% 45.35x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 28.88% 31.56x
Motorcycles & Snowmobiles 16.46% 20.11x
All-Terrain Vehicles 11.51% 19.15x
Trucking 2.08% 18.43x
Auto Body Upkeep & Repair Researchers 0.15% 17.66x
Recreational Motor Sport Enthusiasts 1.65% 15.13x
Car Keys, Locks & Remotes 0.08% 15.12x
Discount Shopping 0.08% 14.34x
Fishing 2.47% 13.04x
Power Tools 0.97% 12.86x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male