Dstillery Audiences

RV SHOPPERS

Audience Size: 2.5 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 51.20% 68.14x
Camping Enthusiasts 40.87% 62.93x
Airstream Enthusiasts 49.77% 62.24x
Xtreme Sports Fans 47.83% 58.16x
Car Buyers 30.54% 52.95x
Classic Car Shoppers 39.82% 51.17x
Jeep Vehicle Shoppers 37.68% 50.37x
Truck Shoppers 41.23% 49.53x
Auto Repair Researchers 35.27% 48.76x
Getting Off the Grid Travelers 30.43% 48.08x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.31x
Banana Republic 0.01% 1.57x
Lane Bryant 0.01% 1.56x
Old Navy 0.02% 1.42x
Carhartt 0.18% 1.42x
Maurices 0.02% 1.32x
White House Black Market 0.01% 1.19x
Dressbarn 0.01% 1.19x
Mens Wearhouse 0.01% 1.18x
Buckle 0.01% 0.89x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is pplmotorhomes.com.

Website Composition Index
pplmotorhomes.com 1.20% 60.49x
everything-about-rving.com 1.01% 55.82x
rvguide.com 4.24% 53.92x
mhsrv.com 3.93% 47.80x
keystoneforums.com 1.64% 47.47x
truckpaper.com 2.32% 47.25x
motorhome.com 2.75% 46.88x
auctiontime.com 1.81% 46.04x
machinerytrader.com 2.06% 45.30x
rvrepairclub.com 2.16% 44.88x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.37% 41.80x
Recreational Vehicles 26.99% 41.71x
Trucks 1.45% 35.06x
Auto Body Upkeep & Repair Researchers 1.08% 33.69x
Car Keys, Locks & Remotes 1.51% 33.34x
Amateur Radios 0.91% 32.21x
Yard Structures 0.60% 31.19x
Trucking 5.81% 30.56x
Construction Apparel 0.21% 29.21x
Home Decoration - Crafts & Kids 0.18% 28.56x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male