Dstillery Audiences

RV SHOPPERS

Audience Size: 3.3 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 59.55% 30.26x
Airstream Enthusiasts 44.33% 27.47x
Camping Enthusiasts 52.02% 27.03x
Xtreme Sports Fans 44.80% 23.74x
Commercial Vehicles Shoppers 41.63% 23.04x
Truck Shoppers 40.69% 21.09x
Tractor Shoppers 40.96% 20.93x
Jeep Vehicle Shoppers 36.47% 20.80x
Car Buyers 34.03% 20.67x
Auto Repair Researchers 36.16% 20.63x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.48x
Belk 0.02% 1.33x
Chicos 0.05% 1.12x
Express Outlets 0.00% 1.09x
Lane Bryant 0.04% 1.00x
LL Bean 0.00% 0.95x
Dressbarn 0.04% 0.94x
Jos A. Bank Clothiers 0.12% 0.91x
Old Navy 0.05% 0.91x
Mens Wearhouse 0.18% 0.90x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is keystonerv.com.

Website Composition Index
keystonerv.com 1.08% 61.56x
rvguide.com 3.29% 58.95x
terrytownrv.com 1.76% 58.43x
camperfinds.com 1.45% 58.07x
nationalrvdetroit.com 1.18% 55.55x
motorhome.com 1.03% 53.02x
mhsrv.com 6.26% 52.70x
passportamerica.com 1.14% 52.68x
rvrepairclub.com 1.82% 52.31x
camperpartsworld.com 1.09% 52.01x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 39.97% 32.14x
Rural Living 0.33% 23.96x
Texas Off-Roading 0.28% 22.86x
Home Improvement Contractor 3.51% 20.90x
Motorcycles & Snowmobiles 6.54% 18.34x
All-Terrain Vehicles 13.87% 18.15x
Yard Structures 4.64% 17.90x
Recreational Motor Sport Enthusiasts 5.26% 17.53x
Trucking 14.80% 16.98x
Auto Body Upkeep & Repair Researchers 6.72% 16.80x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female