Dstillery Audiences

RV SHOPPERS

Audience Size: 3 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 48.40% 37.32x
Airstream Enthusiasts 49.03% 35.84x
Camping Enthusiasts 39.28% 35.38x
Xtreme Sports Fans 44.04% 30.77x
Classic Car Shoppers 36.33% 25.13x
Truck Shoppers 38.79% 25.05x
In-Market Car Shoppers 34.98% 24.67x
Car Buyers 28.32% 24.36x
Jeep Vehicle Shoppers 32.69% 24.31x
Diesel Vehicle Shoppers 38.79% 24.00x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.55x
Carhartt 0.29% 1.39x
Maurices 0.05% 1.37x
Coach 0.01% 1.22x
Jos A. Bank Clothiers 0.02% 1.16x
Dressbarn 0.02% 1.05x
Gap 0.02% 1.05x
J. Crew 0.01% 0.99x
Gymboree 0.01% 0.98x
Old Navy 0.03% 0.95x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is rvguide.com.

Website Composition Index
rvguide.com 5.70% 62.99x
mhsrv.com 4.37% 54.96x
rvusa.com 13.97% 54.13x
motorhome.com 1.64% 53.39x
rvinsider.com 3.94% 52.89x
thorforums.com 1.44% 50.99x
rvt.com 14.03% 49.94x
rvrepairclub.com 2.46% 49.59x
keystoneforums.com 2.95% 48.51x
jaycoowners.com 4.69% 47.13x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 29.08% 28.09x
Auto Body Upkeep & Repair Researchers 0.28% 20.59x
Yard Structures 0.03% 19.02x
Trucking 3.31% 18.85x
Motorcycles & Snowmobiles 16.36% 18.62x
All-Terrain Vehicles 12.58% 18.40x
Car Keys, Locks & Remotes 0.10% 16.58x
Recreational Motor Sport Enthusiasts 1.79% 15.64x
Trucks 0.11% 14.02x
Fishing 2.48% 13.64x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male