Dstillery Audiences

RV SHOPPERS

Audience Size: 3.6 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 52.97% 41.82x
Airstream Enthusiasts 44.07% 37.39x
Camping Enthusiasts 45.05% 36.07x
Xtreme Sports Fans 42.94% 32.86x
Commercial Vehicles Shoppers 37.78% 29.72x
Classic Car Shoppers 41.96% 29.31x
Truck Shoppers 41.77% 28.07x
Pontoon Boat Researchers 36.15% 28.01x
Diesel Vehicle Shoppers 41.82% 27.91x
Jeep Vehicle Shoppers 39.25% 27.42x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.33x
Buckle 0.26% 1.31x
REI 0.02% 1.12x
Mens Wearhouse 0.47% 1.11x
Express Outlets 0.01% 1.09x
Jos A. Bank Clothiers 0.27% 1.07x
Eddie Bauer 0.03% 1.05x
Lane Bryant 0.05% 1.02x
White House Black Market 0.25% 1.00x
Talbots 0.05% 0.99x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is terrytownrv.com.

Website Composition Index
terrytownrv.com 1.60% 112.18x
motorhome.com 1.00% 109.05x
nationalrvdetroit.com 1.06% 105.50x
mhsrv.com 5.56% 104.82x
lakeshore-rv.com 2.44% 104.06x
camperfinds.com 1.84% 99.52x
rvguide.com 4.90% 99.41x
trailerlife.com 1.39% 99.06x
campingworld.com 5.80% 95.40x
camperpartsworld.com 1.27% 93.72x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 36.13% 27.61x
Rural Living 0.22% 23.81x
Texas Off-Roading 0.23% 21.35x
Home Improvement Contractor 2.14% 20.97x
Recreational Motor Sport Enthusiasts 4.62% 17.75x
Trucking 12.99% 17.38x
Auto Body Upkeep & Repair Researchers 5.41% 17.23x
Motorcycles & Snowmobiles 8.92% 17.04x
All-Terrain Vehicles 17.23% 17.01x
Auto Tires & Parts Repair Researchers 3.67% 16.47x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male