Dstillery Audiences

RV SHOPPERS

Audience Size: 3.4 Million Devices

Explore the RV Shoppers Audience

Below you'll find more information about the RV Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the RV Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The RV Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the RV Shoppers audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 50.66% 33.71x
Airstream Enthusiasts 51.02% 31.48x
Camping Enthusiasts 41.15% 30.87x
Xtreme Sports Fans 44.20% 27.08x
Truck Shoppers 37.85% 23.10x
Classic Car Shoppers 35.86% 23.00x
Diesel Vehicle Shoppers 39.23% 22.42x
Car Buyers 28.57% 22.04x
Jeep Vehicle Shoppers 33.72% 21.98x
In-Market Car Shoppers 34.92% 21.97x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Interest attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The RV Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the RV Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.31x
Maurices 0.05% 1.31x
Eddie Bauer 0.01% 1.08x
Talbots 0.01% 1.06x
American Eagle Outfitters 0.02% 0.94x
Lane Bryant 0.02% 0.94x
Aeropostale 0.02% 0.93x
Jos A. Bank Clothiers 0.01% 0.91x
Buckle 0.02% 0.91x
Victoria's Secret 0.03% 0.87x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Location attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The RV Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the RV Shoppers audience is rvguide.com.

Website Composition Index
rvguide.com 6.59% 51.35x
mhsrv.com 4.57% 45.33x
thorforums.com 1.29% 42.83x
rvusa.com 10.56% 42.73x
motorhome.com 2.63% 42.65x
rvinsider.com 4.26% 41.14x
keystoneforums.com 2.79% 40.18x
rvrepairclub.com 2.55% 39.70x
rvt.com 16.63% 39.18x
jaycoowners.com 4.85% 37.73x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Web attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the RV Shoppers audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 32.83% 26.26x
Auctions & Repossessions 0.11% 22.74x
Yard Structures 0.16% 21.37x
Car Keys, Locks & Remotes 0.42% 20.46x
Auto Body Upkeep & Repair Researchers 0.48% 19.62x
Trucks 0.41% 18.54x
Trucking 4.62% 17.30x
All-Terrain Vehicles 14.29% 17.15x
Marijuana 0.03% 17.05x
Motorcycles & Snowmobiles 15.12% 16.82x
Composition Percentage: The overlap percentage between the RV Shoppers audience and the Content Affinity attribute.
Index: A comparison of the RV Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The RV Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male