Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 28.94% 26.04x
Financial News Readers 27.73% 26.02x
Financial Business Intelligence Researchers 28.86% 25.57x
Retirees 29.60% 24.91x
Competitive Sports Participants 26.97% 24.08x
Ski House Second Home Owners 32.20% 23.67x
Cholesterol Researchers 23.56% 23.57x
Boston Trip Planners 26.28% 23.34x
Tampa and St Petersburg Trip Planners 26.78% 23.16x
Media Buying Professionals 25.41% 22.77x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.05% 1.82x
Eddie Bauer 0.01% 1.77x
Buckle 0.03% 1.49x
Carhartt 0.20% 1.18x
Lane Bryant 0.01% 1.03x
Journeys 0.02% 1.01x
Chicos 0.01% 0.95x
White House Black Market 0.01% 0.93x
LOFT 0.01% 0.92x
Zumiez 0.01% 0.90x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is ksfy.com.

Website Composition Index
ksfy.com 1.05% 58.90x
newscenter1.tv 4.56% 54.63x
kotatv.com 9.32% 52.77x
sd.gov 2.28% 51.09x
bhpioneer.com 1.81% 50.97x
blackhillsfox.com 3.12% 50.70x
capjournal.com 1.25% 42.57x
mitchellrepublic.com 2.51% 40.94x
rapidcityjournal.com 9.46% 40.27x
gillettenewsrecord.com 1.87% 39.42x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.15% 25.59x
Minnesota Community Business Cluster 1.62% 20.75x
National Parks 0.43% 18.83x
North Dakota Cluster 12.22% 18.54x
Farming & Agriculture 0.36% 16.85x
Public Policy Media 1.76% 15.13x
Assorted Topics (Power Trains, Drones, Web Design) 0.40% 15.12x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 15.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 14.97x
Auctions & Repossessions 0.07% 14.83x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male