Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 31.43% 18.80x
Retirees 32.42% 18.13x
Financial News Readers 31.72% 18.10x
Aspen Trip Planners 32.95% 18.09x
Liberal News Readers 30.46% 18.05x
Country Music Fans 26.95% 17.74x
Financial Business Intelligence Researchers 30.91% 17.66x
Online Directory Searchers 34.81% 17.53x
Social Conservatives 31.12% 17.41x
Marines 30.08% 17.29x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.48x
Carhartt 0.29% 1.28x
REI 0.01% 1.23x
Buckle 0.04% 1.23x
Chicos 0.04% 1.21x
Talbots 0.03% 1.12x
Lane Bryant 0.03% 1.07x
White House Black Market 0.04% 1.05x
Dressbarn 0.02% 1.04x
Zumiez 0.05% 1.02x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 1.50% 45.81x
newscenter1.tv 3.01% 41.22x
bhpioneer.com 1.03% 40.40x
blackhillsfox.com 2.12% 38.18x
kotatv.com 5.57% 35.36x
capjournal.com 1.51% 34.78x
ntknetwork.com 1.46% 33.66x
rapidcityjournal.com 6.37% 33.26x
yankton.net 1.03% 31.61x
mitchellrepublic.com 2.91% 31.47x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 10.74% 21.41x
Farming & Agriculture 1.81% 15.52x
Cars, Travel & Food 0.21% 15.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.47% 15.16x
North Dakota Cluster 10.89% 15.02x
National Parks 2.53% 14.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.21% 13.14x
Colorado Snow 2.27% 12.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.28x
Rural Living 0.06% 12.25x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male