Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 25.60% 22.20x
Online Directory Searchers 26.91% 21.93x
Liberal News Readers 22.48% 21.41x
Retirees 25.63% 21.32x
Conservative News Readers 25.59% 21.24x
Financial Business Intelligence Researchers 23.34% 20.57x
Financial News Readers 23.95% 20.51x
Country Music Fans 23.72% 20.37x
Minnesota Vikings Fans 21.35% 20.34x
Marines 22.68% 19.98x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.33% 1.65x
Eddie Bauer 0.04% 1.49x
Patagonia 0.02% 1.37x
LL Bean 0.01% 1.27x
Mens Wearhouse 0.51% 1.19x
Jos A. Bank Clothiers 0.31% 1.19x
Johnston and Murphy 0.34% 1.13x
Lane Bryant 0.05% 1.12x
White House Black Market 0.28% 1.10x
Chicos 0.07% 1.09x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.

Website Composition Index
newscenter1.tv 2.68% 52.62x
southdakotamagazine.com 1.22% 52.46x
deadwood.com 2.67% 51.09x
blackhillsfox.com 2.70% 46.74x
bhpioneer.com 1.28% 46.68x
kotatv.com 5.36% 45.98x
visitrapidcity.com 1.39% 43.29x
capjournal.com 2.29% 40.38x
mitchellrepublic.com 3.84% 38.64x
yankton.net 1.28% 38.00x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 13.21% 25.63x
North Dakota Cluster 12.40% 17.38x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.93% 15.02x
Cars, Travel & Food 0.53% 14.41x
Farming & Agriculture 2.86% 14.35x
National Parks 4.23% 14.13x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.63% 13.97x
Colorado Cluster 8.64% 13.36x
Colorado Snow 4.09% 12.18x
Rural Living 0.11% 12.13x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male