Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 30.12% 23.21x
Financial News Readers 29.32% 23.15x
Financial Business Intelligence Researchers 30.88% 22.71x
Aspen Trip Planners 28.83% 22.11x
Retirees 31.59% 21.43x
NCAA Fans 29.77% 21.27x
Competitive Sports Participants 29.61% 21.25x
Oregon Ducks Fans 25.06% 21.24x
Ski House Second Home Owners 32.36% 20.87x
Conservative News Readers 31.70% 20.79x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.91x
Maurices 0.04% 1.58x
Carhartt 0.26% 1.39x
Banana Republic 0.02% 1.34x
Buckle 0.02% 1.34x
Mens Wearhouse 0.02% 1.15x
Dressbarn 0.01% 1.13x
Chicos 0.02% 1.12x
Victoria's Secret 0.02% 1.10x
Old Navy 0.02% 1.06x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is bhpioneer.com.

Website Composition Index
bhpioneer.com 2.28% 46.51x
newscenter1.tv 5.50% 45.39x
ksfy.com 3.25% 44.77x
blackhillsfox.com 3.53% 42.41x
capjournal.com 1.47% 40.16x
kfgo.com 1.03% 39.43x
mitchellrepublic.com 3.00% 39.11x
aberdeennews.com 2.64% 38.36x
sanfordhealth.org 1.06% 37.96x
kotatv.com 15.09% 37.45x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 14.38% 22.53x
Farming & Agriculture 0.94% 18.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 16.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 15.75x
North Dakota Cluster 13.69% 15.63x
Minnesota Community Business Cluster 3.51% 15.32x
National Parks 1.02% 14.71x
Motorsports 1.10% 12.62x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 12.46x
Public Policy Media 2.80% 12.43x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male