RAPID CITY TRIP PLANNERS

Audience Size: 2.4 Million Devices

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Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Financial News Readers.

Interest	Composition	Index
Financial News Readers	28.25%	28.91x
Liberal News Readers	29.17%	28.89x
Financial Business Intelligence Researchers	28.93%	28.78x
Competitive Sports Participants	27.40%	27.43x
Retirees	29.78%	27.43x
Ski House Second Home Owners	31.75%	26.40x
Boston Trip Planners	25.93%	26.29x
Cholesterol Researchers	23.71%	26.13x
Media Buying Professionals	25.77%	25.81x
Tampa and St Petersburg Trip Planners	28.31%	25.55x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.02%	2.42x
Carhartt	0.06%	1.16x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is ksfy.com.

Website	Composition	Index
ksfy.com	1.57%	59.76x
bhpioneer.com	1.89%	57.78x
newscenter1.tv	5.16%	55.48x
kotatv.com	11.27%	52.78x
blackhillsfox.com	3.61%	49.26x
aberdeennews.com	2.55%	46.52x
capjournal.com	1.32%	45.12x
mitchellrepublic.com	2.73%	43.98x
rapidcityjournal.com	10.32%	41.70x
gillettenewsrecord.com	2.10%	41.67x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	12.68%	28.38x
Minnesota Community Business Cluster	2.03%	22.07x
Farming & Agriculture	0.51%	21.68x
National Parks	0.56%	21.02x
North Dakota Cluster	13.00%	19.14x
Public Policy Media	1.99%	16.13x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	15.53x
Oil & Energy	0.49%	15.48x
Trucks	0.53%	15.45x
Assorted Topics (Power Trains, Drones, Web Design)	0.46%	15.28x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male