Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Financial News Readers.

Interest Composition Index
Financial News Readers 27.38% 22.21x
Liberal News Readers 26.90% 22.00x
Financial Business Intelligence Researchers 27.03% 21.61x
Conservative News Readers 28.14% 21.49x
Aspen Trip Planners 30.38% 20.85x
Retirees 26.76% 20.58x
Online Directory Searchers 29.00% 20.47x
Competitive Sports Participants 25.03% 20.30x
Ski House Second Home Owners 27.85% 20.08x
Country Music Fans 26.27% 19.97x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.02% 2.12x
Carhartt 0.22% 1.44x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 1.15% 55.21x
kdlt.com 1.02% 49.03x
bhpioneer.com 1.86% 47.36x
newscenter1.tv 5.57% 46.44x
avera.org 1.33% 41.74x
ksfy.com 5.97% 41.60x
kotatv.com 10.50% 41.51x
capjournal.com 1.98% 39.87x
blackhillsfox.com 3.92% 39.09x
mitchellrepublic.com 3.87% 38.43x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 16.28% 27.02x
Farming & Agriculture 1.59% 21.31x
North Dakota Cluster 15.68% 18.10x
National Parks 1.89% 18.09x
Cars, Travel & Food 0.03% 17.82x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.28% 17.52x
Rural Living 0.03% 16.74x
Minnesota Community Business Cluster 4.64% 16.32x
Colorado Snow 1.70% 15.07x
Public Policy Media 3.45% 13.92x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male