Explore the Rapid City Trip Planners Audience
Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Rapid City Trip Planners audience.
INTERESTS
The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rapid City Trip Planners audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 24.81% | 34.38x |
| Retirees | 23.96% | 32.80x |
| Conservative News Readers | 23.30% | 32.73x |
| Liberal News Readers | 20.18% | 32.10x |
| Aspen Trip Planners | 24.94% | 31.90x |
| Country Music Fans | 21.25% | 31.53x |
| Financial News Readers | 20.05% | 31.16x |
| Financial Business Intelligence Researchers | 20.84% | 30.78x |
| Social Conservatives | 22.11% | 30.74x |
| Texas Activity Researchers | 19.70% | 30.72x |
Composition Percentage:
The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.19% | 1.66x |
| Eddie Bauer | 0.02% | 1.50x |
| Mens Wearhouse | 0.43% | 1.15x |
| Jos A. Bank Clothiers | 0.26% | 1.12x |
| Columbia | 0.01% | 1.09x |
| Lane Bryant | 0.04% | 1.08x |
| REI | 0.02% | 1.07x |
| White House Black Market | 0.13% | 1.06x |
| Michael Kors | 0.02% | 1.05x |
| Aeropostale | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
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WEBSITES
The Rapid City Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.
| Website | Composition | Index |
| newscenter1.tv | 1.67% | 92.58x |
| southdakotamagazine.com | 1.47% | 89.52x |
| deadwood.com | 3.05% | 85.02x |
| blackhillsfox.com | 2.85% | 80.00x |
| kotatv.com | 4.37% | 78.27x |
| bhpioneer.com | 1.50% | 76.29x |
| ndtourism.com | 1.42% | 75.33x |
| visitrapidcity.com | 1.81% | 74.27x |
| capjournal.com | 2.69% | 66.50x |
| travelwyoming.com | 1.13% | 61.35x |
Composition Percentage:
The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 13.84% | 32.88x |
| North Dakota Cluster | 12.49% | 21.04x |
| National Parks | 4.68% | 18.38x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.11% | 18.04x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 8.83% | 17.66x |
| Farming & Agriculture | 3.26% | 17.51x |
| Cars, Travel & Food | 0.69% | 17.47x |
| Colorado Cluster | 8.67% | 16.55x |
| Colorado Snow | 4.76% | 15.47x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.76% | 15.37x |
Composition Percentage:
The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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