Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Retirees.

Interest Composition Index
Retirees 24.34% 15.21x
Online Directory Searchers 25.65% 15.12x
Phoenix Trip Planners 23.99% 14.37x
Country Music Fans 19.34% 14.16x
Conservative News Readers 21.41% 14.08x
Aspen Trip Planners 22.82% 13.90x
Ski House Second Home Owners 22.37% 13.28x
Social Conservatives 20.76% 13.03x
Minnesota Vikings Fans 16.60% 12.97x
Affordable Hotel Bookers 28.12% 12.76x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 2.24x
Carhartt 0.25% 1.35x
The North Face 0.02% 1.24x
Ralph Lauren 0.01% 1.14x
Patagonia 0.01% 1.10x
Kate Spade 0.02% 1.07x
Free People 0.02% 1.06x
LL Bean 0.00% 1.02x
Chicos 0.04% 1.02x
Journeys 0.03% 1.00x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is centralstatesfair.com.

Website Composition Index
centralstatesfair.com 0.37% 134.23x
watikiwaterpark.com 0.64% 123.65x
blackhillsstockshow.com 0.29% 123.14x
dtsf.com 0.40% 122.15x
deadwood.com 2.81% 112.34x
blackhillsproperty.com 0.22% 107.53x
kelolandautomall.com 0.33% 104.00x
kdlt.com 0.34% 103.60x
sdstatefair.com 0.52% 102.57x
cadillacjacksgaming.com 0.45% 101.63x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.65% 29.41x
North Dakota Cluster 8.77% 17.57x
National Parks 5.24% 16.25x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.35% 14.24x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 8.21% 14.22x
Colorado Cluster 7.13% 13.95x
Colorado Snow 5.64% 13.13x
Minnesota Community Business Cluster 7.33% 13.02x
Farming & Agriculture 2.72% 12.46x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.21% 11.81x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999