Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 22.61% 89.98x
Financial Business Intelligence Researchers 23.62% 84.52x
Financial News Readers 21.61% 79.03x
Ski House Second Home Owners 25.13% 76.21x
Pilots 24.62% 72.90x
Olympic Sports Enthusiasts 28.14% 71.78x
Advertising Professionals 19.60% 71.16x
Readers of Japanese Content 20.10% 70.91x
Competitive Sports Participants 20.10% 70.91x
Media Buying Professionals 19.60% 70.64x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.01% 1.48x
Victoria's Secret 0.01% 1.08x
Journeys 0.01% 1.05x
Carhartt 0.10% 0.60x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is bhpioneer.com.

Website Composition Index
bhpioneer.com 2.33% 44.27x
newscenter1.tv 6.67% 42.54x
ksfy.com 5.33% 41.72x
avera.org 1.17% 41.51x
blackhillsfox.com 4.25% 40.33x
kotatv.com 12.01% 39.13x
mitchellrepublic.com 4.06% 37.95x
capjournal.com 2.01% 37.64x
aberdeennews.com 3.52% 35.80x
kfgo.com 1.61% 35.33x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 20.60% 53.13x
Ireland Cluster 9.05% 27.33x
North Dakota Cluster 18.09% 27.12x
Northern California Cluster 12.56% 24.30x
Nebraska Cluster 21.11% 23.19x
Health Issues Cluster 8.04% 20.20x
Conservatives & Conspiracies 6.03% 20.11x
San Francisco Bay Area Cluster 15.08% 19.97x
San Diego Cluster 10.55% 19.25x
Liberal Media 23.62% 19.11x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male