Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.2 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Wyoming Cowboys Fans.

Interest Composition Index
Wyoming Cowboys Fans 16.49% 29.48x
Retired Government Employees 6.82% 26.05x
COVID Vaccine Researchers 11.85% 24.72x
Financial Business Intelligence Researchers 14.53% 22.02x
COVID Testing Researchers 6.49% 21.57x
Green Bay Packers Fans 24.51% 21.52x
TV Advertising Professionals 11.66% 21.05x
Advertising Professionals 13.31% 20.97x
Nature and Outdoors Book Readers 8.59% 20.85x
San Francisco Activities Researchers 7.77% 20.44x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.01% 1.66x
Maurices 0.03% 1.50x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is sd.gov.

Website Composition Index
sd.gov 1.85% 56.74x
newscenter1.tv 4.14% 54.95x
kotatv.com 2.67% 54.29x
blackhillsfox.com 1.46% 51.93x
rapidcityjournal.com 3.79% 46.63x
bhpioneer.com 1.17% 45.47x
mitchellrepublic.com 2.30% 38.42x
starherald.com 1.33% 32.96x
keloland.com 10.33% 31.75x
argusleader.com 8.11% 29.06x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 7.88% 23.49x
Farming & Agriculture 0.16% 16.03x
National Parks 0.05% 15.11x
North Dakota Cluster 5.87% 14.41x
Public Policy Media 0.52% 13.28x
Nature & Wildlife 1.22% 11.87x
Australia & New Zealand Media 1.53% 11.72x
Minnesota Community Business Cluster 0.24% 11.32x
Colorado Snow 1.01% 11.05x
Mobile Industry Information 0.18% 10.87x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male