RAPID CITY TRIP PLANNERS

Audience Size: 1.2 Million Devices

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Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	28.22%	32.69x
Financial News Readers	28.44%	32.39x
Financial Business Intelligence Researchers	29.52%	31.98x
Retirees	30.12%	30.42x
Competitive Sports Participants	27.70%	30.10x
Boston Trip Planners	25.56%	29.26x
Tampa and St Petersburg Trip Planners	27.50%	28.89x
NCAA Fans	30.66%	28.83x
Pilots	29.93%	28.68x
Ski House Second Home Owners	32.95%	28.56x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.63x
Buckle	0.02%	1.35x
Carhartt	0.16%	1.30x
Mens Wearhouse	0.01%	1.08x
Express	0.01%	0.90x
Old Navy	0.01%	0.89x
Victoria's Secret	0.02%	0.86x
Journeys	0.01%	0.81x
The Childrens Place	0.01%	0.80x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is ksfy.com.

Website	Composition	Index
ksfy.com	2.47%	63.23x
bhpioneer.com	2.20%	60.98x
newscenter1.tv	5.74%	60.42x
blackhillsfox.com	3.69%	58.53x
kotatv.com	13.44%	52.90x
capjournal.com	1.40%	51.52x
aberdeennews.com	2.56%	48.43x
edinarealty.com	1.42%	48.37x
mitchellrepublic.com	3.00%	46.63x
rapidcityjournal.com	11.35%	44.03x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	14.03%	30.68x
Farming & Agriculture	0.73%	26.22x
National Parks	0.78%	22.94x
Minnesota Community Business Cluster	2.77%	21.92x
North Dakota Cluster	14.07%	20.73x
Assorted Topics (Power Trains, Drones, Web Design)	0.94%	18.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.14%	17.52x
Public Policy Media	2.50%	17.43x
Motorsports	0.99%	17.22x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.05%	17.00x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male