Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Financial News Readers.

Interest Composition Index
Financial News Readers 25.82% 24.02x
Liberal News Readers 25.52% 23.75x
Online Directory Searchers 28.59% 23.71x
Retirees 28.24% 23.60x
Financial Business Intelligence Researchers 26.20% 23.29x
Conservative News Readers 28.89% 23.26x
Aspen Trip Planners 29.92% 23.21x
Marines 26.14% 22.31x
Ski House Second Home Owners 27.10% 22.12x
Social Conservatives 27.50% 22.11x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.83x
Carhartt 0.35% 1.48x
REI 0.01% 1.38x
Buckle 0.05% 1.38x
Lane Bryant 0.03% 1.25x
Dressbarn 0.03% 1.20x
White House Black Market 0.04% 1.16x
Lululemon 0.03% 1.13x
Chicos 0.03% 1.11x
Talbots 0.02% 1.08x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 1.99% 58.91x
newscenter1.tv 3.90% 55.21x
bhpioneer.com 1.27% 54.27x
blackhillsfox.com 2.76% 51.11x
kotatv.com 6.51% 48.37x
capjournal.com 1.91% 45.18x
mitchellrepublic.com 3.43% 43.85x
rapidcityjournal.com 7.65% 43.66x
yankton.net 1.25% 42.66x
ntknetwork.com 1.84% 41.26x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 12.31% 25.03x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.61% 17.59x
North Dakota Cluster 11.50% 17.42x
Cars, Travel & Food 0.31% 16.79x
Farming & Agriculture 2.13% 16.75x
National Parks 2.94% 16.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.33% 14.96x
Rural Living 0.08% 14.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 14.02x
Colorado Snow 2.72% 13.93x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male