Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 28.22% 32.69x
Financial News Readers 28.44% 32.39x
Financial Business Intelligence Researchers 29.52% 31.98x
Retirees 30.12% 30.42x
Competitive Sports Participants 27.70% 30.10x
Boston Trip Planners 25.56% 29.26x
Tampa and St Petersburg Trip Planners 27.50% 28.89x
NCAA Fans 30.66% 28.83x
Pilots 29.93% 28.68x
Ski House Second Home Owners 32.95% 28.56x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.03% 1.63x
Buckle 0.02% 1.35x
Carhartt 0.16% 1.30x
Mens Wearhouse 0.01% 1.08x
Express 0.01% 0.90x
Old Navy 0.01% 0.89x
Victoria's Secret 0.02% 0.86x
Journeys 0.01% 0.81x
The Childrens Place 0.01% 0.80x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is ksfy.com.

Website Composition Index
ksfy.com 2.47% 63.23x
bhpioneer.com 2.20% 60.98x
newscenter1.tv 5.74% 60.42x
blackhillsfox.com 3.69% 58.53x
kotatv.com 13.44% 52.90x
capjournal.com 1.40% 51.52x
aberdeennews.com 2.56% 48.43x
edinarealty.com 1.42% 48.37x
mitchellrepublic.com 3.00% 46.63x
rapidcityjournal.com 11.35% 44.03x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 14.03% 30.68x
Farming & Agriculture 0.73% 26.22x
National Parks 0.78% 22.94x
Minnesota Community Business Cluster 2.77% 21.92x
North Dakota Cluster 14.07% 20.73x
Assorted Topics (Power Trains, Drones, Web Design) 0.94% 18.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 17.52x
Public Policy Media 2.50% 17.43x
Motorsports 0.99% 17.22x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 17.00x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male