Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Financial News Readers.

Interest Composition Index
Financial News Readers 28.24% 21.64x
Liberal News Readers 28.67% 21.43x
Financial Business Intelligence Researchers 28.78% 21.27x
Conservative News Readers 30.35% 21.10x
Online Directory Searchers 29.39% 20.79x
Retirees 27.90% 20.62x
Aspen Trip Planners 31.07% 20.56x
NCAA Fans 26.76% 19.67x
Social Conservatives 28.31% 19.60x
Ski House Second Home Owners 29.07% 19.60x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.01% 2.08x
Carhartt 0.20% 1.43x
Buckle 0.02% 1.36x
White House Black Market 0.01% 1.27x
Chicos 0.01% 1.12x
LOFT 0.02% 1.11x
Old Navy 0.02% 1.11x
Jos A. Bank Clothiers 0.01% 1.09x
Victoria's Secret 0.03% 1.05x
Journeys 0.02% 1.02x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 1.49% 55.64x
bhpioneer.com 1.49% 48.90x
newscenter1.tv 4.70% 48.22x
kdlt.com 1.23% 45.02x
blackhillsfox.com 3.47% 43.44x
kotatv.com 9.04% 41.32x
capjournal.com 1.96% 40.11x
avera.org 1.65% 38.94x
ksfy.com 7.17% 37.93x
mitchellrepublic.com 3.92% 37.77x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 14.18% 26.96x
Farming & Agriculture 1.78% 20.17x
Cars, Travel & Food 0.06% 18.58x
North Dakota Cluster 14.31% 18.04x
National Parks 2.34% 18.04x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.36% 17.79x
Rural Living 0.03% 17.34x
Minnesota Community Business Cluster 4.85% 14.97x
Colorado Snow 1.98% 14.68x
Public Policy Media 3.72% 14.18x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male