Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 24.81% 34.38x
Retirees 23.96% 32.80x
Conservative News Readers 23.30% 32.73x
Liberal News Readers 20.18% 32.10x
Aspen Trip Planners 24.94% 31.90x
Country Music Fans 21.25% 31.53x
Financial News Readers 20.05% 31.16x
Financial Business Intelligence Researchers 20.84% 30.78x
Social Conservatives 22.11% 30.74x
Texas Activity Researchers 19.70% 30.72x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.19% 1.66x
Eddie Bauer 0.02% 1.50x
Mens Wearhouse 0.43% 1.15x
Jos A. Bank Clothiers 0.26% 1.12x
Columbia 0.01% 1.09x
Lane Bryant 0.04% 1.08x
REI 0.02% 1.07x
White House Black Market 0.13% 1.06x
Michael Kors 0.02% 1.05x
Aeropostale 0.01% 1.01x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.

Website Composition Index
newscenter1.tv 1.67% 92.58x
southdakotamagazine.com 1.47% 89.52x
deadwood.com 3.05% 85.02x
blackhillsfox.com 2.85% 80.00x
kotatv.com 4.37% 78.27x
bhpioneer.com 1.50% 76.29x
ndtourism.com 1.42% 75.33x
visitrapidcity.com 1.81% 74.27x
capjournal.com 2.69% 66.50x
travelwyoming.com 1.13% 61.35x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 13.84% 32.88x
North Dakota Cluster 12.49% 21.04x
National Parks 4.68% 18.38x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.11% 18.04x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.83% 17.66x
Farming & Agriculture 3.26% 17.51x
Cars, Travel & Food 0.69% 17.47x
Colorado Cluster 8.67% 16.55x
Colorado Snow 4.76% 15.47x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.76% 15.37x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male