RAPID CITY TRIP PLANNERS

Audience Size: 4.8 Million Devices

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Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Conservative News Readers.

Interest	Composition	Index
Conservative News Readers	31.43%	18.80x
Retirees	32.42%	18.13x
Financial News Readers	31.72%	18.10x
Aspen Trip Planners	32.95%	18.09x
Liberal News Readers	30.46%	18.05x
Country Music Fans	26.95%	17.74x
Financial Business Intelligence Researchers	30.91%	17.66x
Online Directory Searchers	34.81%	17.53x
Social Conservatives	31.12%	17.41x
Marines	30.08%	17.29x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.48x
Carhartt	0.29%	1.28x
REI	0.01%	1.23x
Buckle	0.04%	1.23x
Chicos	0.04%	1.21x
Talbots	0.03%	1.12x
Lane Bryant	0.03%	1.07x
White House Black Market	0.04%	1.05x
Dressbarn	0.02%	1.04x
Zumiez	0.05%	1.02x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website	Composition	Index
deadwood.com	1.50%	45.81x
newscenter1.tv	3.01%	41.22x
bhpioneer.com	1.03%	40.40x
blackhillsfox.com	2.12%	38.18x
kotatv.com	5.57%	35.36x
capjournal.com	1.51%	34.78x
ntknetwork.com	1.46%	33.66x
rapidcityjournal.com	6.37%	33.26x
yankton.net	1.03%	31.61x
mitchellrepublic.com	2.91%	31.47x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	10.74%	21.41x
Farming & Agriculture	1.81%	15.52x
Cars, Travel & Food	0.21%	15.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.47%	15.16x
North Dakota Cluster	10.89%	15.02x
National Parks	2.53%	14.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.21%	13.14x
Colorado Snow	2.27%	12.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.07%	12.28x
Rural Living	0.06%	12.25x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male