Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Retirees.

Interest Composition Index
Retirees 25.14% 16.93x
Online Directory Searchers 25.83% 16.50x
Conservative News Readers 22.54% 16.18x
Country Music Fans 21.29% 15.81x
Texas Activity Researchers 21.49% 15.77x
Aspen Trip Planners 24.20% 15.22x
Social Conservatives 21.65% 15.12x
Ski House Second Home Owners 22.47% 15.10x
Marines 21.46% 15.09x
Phoenix Trip Planners 25.76% 14.95x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.91x
Chicos 0.06% 1.35x
Carhartt 0.27% 1.33x
American Eagle Outfitters 0.06% 1.20x
Columbia 0.01% 1.15x
Ralph Lauren 0.01% 1.09x
Madewell 0.01% 1.04x
Lane Bryant 0.04% 1.02x
Brooks Brothers 0.03% 1.02x
The North Face 0.02% 1.01x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 2.56% 107.35x
newscenter1.tv 1.60% 101.19x
southdakotamagazine.com 1.23% 98.87x
kotatv.com 3.03% 87.13x
bhpioneer.com 1.41% 86.94x
visitrapidcity.com 1.90% 83.22x
blackhillsfox.com 2.39% 80.83x
ndtourism.com 1.77% 71.87x
capjournal.com 2.56% 65.24x
slumberland.com 1.68% 62.43x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.65% 28.56x
North Dakota Cluster 9.23% 18.07x
National Parks 4.76% 16.22x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.30% 15.02x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 7.85% 14.70x
Colorado Cluster 7.20% 13.93x
Farming & Agriculture 2.73% 13.62x
Cars, Travel & Food 0.90% 13.46x
Minnesota Community Business Cluster 6.90% 13.45x
Colorado Snow 5.25% 13.17x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male