Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 25.16% 15.70x
Conservative News Readers 21.10% 15.45x
Retirees 23.16% 15.39x
Aspen Trip Planners 22.81% 15.12x
Country Music Fans 19.93% 14.71x
Liberal News Readers 17.54% 14.51x
Social Conservatives 19.92% 14.32x
Texas Activity Researchers 18.46% 14.30x
Financial News Readers 18.35% 14.14x
Marines 18.76% 14.07x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.30% 0.98x
Jos A. Bank Clothiers 0.18% 0.95x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 2.59% 93.49x
newscenter1.tv 1.62% 91.55x
southdakotamagazine.com 1.42% 87.83x
kotatv.com 3.74% 80.22x
bhpioneer.com 1.39% 78.97x
blackhillsfox.com 2.72% 76.97x
visitrapidcity.com 1.80% 74.44x
ndtourism.com 1.53% 69.81x
capjournal.com 2.59% 63.69x
mitchellrepublic.com 3.41% 58.72x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 12.91% 27.84x
North Dakota Cluster 10.98% 17.76x
National Parks 4.54% 15.50x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.15% 14.89x
Colorado Cluster 7.96% 13.86x
Farming & Agriculture 2.91% 13.63x
Colorado Snow 4.88% 12.96x
Minnesota Community Business Cluster 6.58% 12.25x
Nebraska Cluster 11.24% 11.16x
Minnesota Local News Cluster 20.77% 10.43x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male