Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 19.34% 33.99x
Financial News Readers 18.66% 33.21x
Wyoming Cowboys Fans 28.12% 30.89x
Financial Business Intelligence Researchers 20.41% 30.67x
Competitive Sports Participants 19.48% 29.63x
Retirees 21.72% 28.60x
Advertising Professionals 18.86% 28.35x
Boston Trip Planners 15.61% 28.25x
Ski House Second Home Owners 26.51% 28.23x
Tampa and St Petersburg Trip Planners 20.19% 28.21x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.30x
Maurices 0.04% 1.53x
Chicos 0.02% 1.27x
LOFT 0.01% 1.23x
Carhartt 0.19% 1.23x
Zumiez 0.01% 1.12x
Buckle 0.02% 1.11x
American Eagle Outfitters 0.01% 1.09x
White House Black Market 0.01% 1.08x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.

Website Composition Index
newscenter1.tv 4.86% 58.24x
kotatv.com 5.95% 57.71x
sd.gov 2.34% 57.55x
bhpioneer.com 1.81% 54.02x
blackhillsfox.com 2.98% 53.29x
rapidcityjournal.com 7.27% 50.36x
gillettenewsrecord.com 1.15% 43.69x
mitchellrepublic.com 3.48% 43.08x
skornorth.com 1.01% 37.98x
starherald.com 1.84% 34.76x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.88% 27.26x
North Dakota Cluster 9.92% 18.46x
Public Policy Media 1.32% 17.95x
Minnesota Community Business Cluster 0.47% 17.82x
Farming & Agriculture 0.40% 17.25x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 16.36x
Motorsports 0.42% 16.17x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.91% 13.62x
National Parks 0.12% 13.53x
Australia & New Zealand Media 1.05% 13.26x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male