Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 28.95% 22.71x
Financial News Readers 25.25% 22.58x
Liberal News Readers 25.47% 22.58x
Aspen Trip Planners 29.48% 22.48x
Retirees 28.34% 22.38x
Conservative News Readers 28.88% 22.27x
Financial Business Intelligence Researchers 25.24% 22.17x
Country Music Fans 26.38% 21.26x
Social Conservatives 27.29% 21.22x
Marines 26.65% 20.98x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.39% 1.70x
Johnston and Murphy 0.60% 1.31x
White House Black Market 0.37% 1.26x
Mens Wearhouse 0.48% 1.25x
Patagonia 0.01% 1.24x
Jos A. Bank Clothiers 0.28% 1.22x
Eddie Bauer 0.03% 1.16x
Chicos 0.05% 1.07x
Lane Bryant 0.04% 1.01x
Bonobos 0.07% 1.01x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is deadwood.com.

Website Composition Index
deadwood.com 2.19% 57.22x
newscenter1.tv 3.39% 53.07x
bhpioneer.com 1.08% 51.69x
blackhillsfox.com 2.62% 49.49x
kotatv.com 6.03% 46.72x
capjournal.com 1.92% 45.15x
myndnow.com 1.20% 43.02x
mitchellrepublic.com 3.43% 42.72x
aberdeennews.com 1.83% 42.00x
rapidcityjournal.com 7.76% 41.28x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.99% 23.81x
North Dakota Cluster 11.22% 17.01x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.74% 16.19x
Farming & Agriculture 2.34% 15.31x
Cars, Travel & Food 0.39% 15.02x
National Parks 3.33% 14.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.43% 13.55x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.46% 13.09x
Colorado Cluster 8.12% 13.07x
Rural Living 0.09% 12.78x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male