Dstillery Audiences

RAPID CITY TRIP PLANNERS

Audience Size: 1.5 Million Devices

Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 17.72% 34.43x
Wyoming Cowboys Fans 28.08% 31.75x
Ski House Second Home Owners 23.47% 28.07x
Remdesivir Information Researchers 15.42% 28.04x
Advertising Professionals 15.08% 27.89x
Cholesterol Researchers 6.29% 27.24x
COVID Vaccine Researchers 17.23% 27.22x
Liberal News Readers 17.32% 26.37x
TV Advertising Professionals 12.41% 26.27x
Eco-Conscious Consumers 9.26% 26.26x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 2.11x
White House Black Market 0.02% 1.62x
Dressbarn 0.02% 1.57x
Maurices 0.05% 1.51x
Chicos 0.02% 1.40x
Buckle 0.02% 1.36x
Lululemon 0.01% 1.30x
LOFT 0.01% 1.22x
Express 0.02% 1.12x
J. Crew 0.01% 1.11x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.

Website Composition Index
newscenter1.tv 4.96% 68.31x
sd.gov 2.68% 66.87x
kotatv.com 4.98% 64.46x
blackhillsfox.com 2.65% 63.14x
bhpioneer.com 1.78% 61.54x
rapidcityjournal.com 6.02% 60.56x
mitchellrepublic.com 2.99% 52.08x
starherald.com 1.48% 41.42x
keloland.com 15.61% 39.01x
33across.com 1.01% 36.19x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 10.21% 27.06x
National Parks 0.14% 20.65x
Farming & Agriculture 0.28% 19.78x
North Dakota Cluster 8.25% 17.61x
Public Policy Media 0.86% 15.01x
Nature & Wildlife 2.86% 14.18x
Minnesota Community Business Cluster 0.29% 13.03x
Colorado Snow 1.45% 12.31x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.18% 12.03x
Central California Cluster 1.49% 11.97x
Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rapid City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male