RAPID CITY TRIP PLANNERS

Audience Size: 2.2 Million Devices

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Explore the Rapid City Trip Planners Audience

Below you'll find more information about the Rapid City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Rapid City Trip Planners audience.

INTERESTS

The Rapid City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rapid City Trip Planners audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	27.98%	29.19x
Financial News Readers	26.25%	28.83x
Financial Business Intelligence Researchers	27.36%	28.38x
Competitive Sports Participants	25.70%	26.71x
Ski House Second Home Owners	30.81%	26.71x
Retirees	28.26%	26.59x
Boston Trip Planners	23.78%	26.37x
Cholesterol Researchers	20.41%	25.98x
Tampa and St Petersburg Trip Planners	25.10%	25.87x
Media Buying Professionals	25.11%	25.65x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Interest attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

APPAREL RETAILERS

The Rapid City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rapid City Trip Planners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.70x
Maurices	0.05%	1.62x
Chicos	0.02%	1.33x
Carhartt	0.26%	1.31x
Express	0.02%	1.22x
Buckle	0.02%	1.18x
Lane Bryant	0.02%	1.08x
Mens Wearhouse	0.03%	1.06x
White House Black Market	0.02%	1.05x
Old Navy	0.03%	0.99x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Location attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

WEBSITES

The Rapid City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rapid City Trip Planners audience is newscenter1.tv.

Website	Composition	Index
newscenter1.tv	4.95%	58.37x
kotatv.com	8.62%	56.34x
sd.gov	2.43%	56.24x
blackhillsfox.com	2.97%	55.05x
bhpioneer.com	1.83%	54.80x
capjournal.com	1.20%	43.88x
rapidcityjournal.com	10.06%	43.35x
mitchellrepublic.com	2.67%	42.27x
yankton.net	1.08%	42.13x
skornorth.com	1.12%	41.92x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Web attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rapid City Trip Planners audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	11.28%	27.01x
Minnesota Community Business Cluster	1.10%	20.03x
North Dakota Cluster	11.20%	19.08x
National Parks	0.27%	18.53x
Farming & Agriculture	0.42%	17.25x
Public Policy Media	1.51%	16.15x
Colorado Snow	1.60%	15.51x
Motorsports	0.62%	15.09x
Amateur Radios	0.05%	14.45x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.46%	14.42x

Composition Percentage: The overlap percentage between the Rapid City Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Rapid City Trip Planners audience to the internet population.

DEMOGRAPHICS

The Rapid City Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male